Polycab fans

Welcome to a refreshing
ha ge….
Welcome to the world of
Polycab fans
Fan Industry Overview
Fan industry scenario: 2013-14
Total Branded Sale:
3.9 Cr Units.
2200
3400
CG
Others
9400
Khaitan
Estimated
Industry
Sale
Rs.4000
Crores.
Havells
Crompton
4200
Usha
Orient
Orient
Bajaj
6900
5800
Usha
7100
fig courtesy : IFMA. Quantity in ‘000.
Bajaj
Havells
Khaitan
others
Product Category-wise Sales
•
•
•
Ceiling fans are the
biggest segment
of the Industry at 70%.
•
•
TPW growth is driven by
TN Govt Order.
1%
6%
1%
CEILING
Fans
TPW
22%
70%
Fresh Air
Cooler fans
•
•
Fresh Air
is growing faster.
Data courtesy IFMA
Industrial
Life is full of possibilities. And it is these possibilities that
enable a better view of an uncertain future we all live in.
Polycab fans; a brand from the house of Polycab
endeavors to deliver happiness and rejuvenation that is
much sought after.
Refreshing your life is not simply a statement for us. It is
a promise that takes forward our value and
vision further and stand testimony of all the good
possibilities that lie ahead of us.
Take a deep breath….feel the
breeze around ou….
….Rela !
Advantages of a world class range
•
Sleek and stylish
•
Maximum airflow
•
Long lasting body
•
Technologically advanced motor
•
Truly mesmerizing design
400
RPM
Range
Premium Ceiling Fans
BRIO Dlx
Elanza
FANTASY
Economy ceiling fans
HIGH SPEED 400 RPM Fans - First in the Industry.
AMAZE
Volo
Vital
VITAL
Bullet
Bullet 400 Deco
Super premium ceiling fans
Arriving sooooon…….
New Profile Designs
LAUNCHING December 2014.
NEW CONCEPTS
COMING SOON.
Portable fans
Fresh Air fans
POLYCAB Fans – Curre t “ e ario…..
Product Range :
Launched End February 2014.
Fairly present in West/South and Eastern Markets.
Northern Market Reached in June/July
Fastest New Entry in the Industry.
Ceiling Fans – Eco Premium / Sub-eco Models.
Portable – Cabin/Table/wall/Stand Fans.
Fresh Air Domestic Fans Regular & High Speed /Metal
& Plastic range..
Over 650 New Dealers/ Distributors appointed so far.
Faratta / Cooler kits.
Over 14,000 Retail Outlets already selling Polycab Fans.
Exhaust /Industrial Fans. Energy Efficient Fans.
Fairly Good Reach with in a short period.
Widest Range in Shortest Span. Over 140 SKUs
KEY “UCCE““ FACTOR“ ………
PRODUCT :
– Quality Products – Best Value Delivery to Consumers with Value added products.
– First of its kind High Speed Ceiling Fans with 400 RPM and High Air Delivery.
– Range of New Super premium Ceiling Fans to Role-out from our own ultra modern unit.
– Present in All Product Categories.
NETWORK :
-
Rea h thro’ RP“ & ROP Co epts –extensive use of Francis Kanoi Retail Report .
KEY “UCCE““ FACTOR“ ………
Pricing :
Competitive
Present is all Price Segments.
Protect Dealer Margins.
Clu I e ti es for Volu e sellers.
Publicity & Promotion:
Creative Pub & promotion with Mass Media Campaign to begin by Year-end.
Participate in Exhibitions & Trade Events.
KEY “UCCE““ FACTOR“ ………
After Sales Service:
•
•
Co pa y’s O & Lo g Ar - 30 member Service Team
Available in all major Locations
•
70 Franchisee Service centre's
•
Serving Customers in all Markets.
Fans Division - A tio pla s u der ay….
•
New Ultra Modern POLYCAB actory for Fans with an installed Capacity of 36,00,000 Fans
PY being set up in Haridwar.
•
Production of Premium / Super Premium Fans to begin in-house from November 2014.
•
BLDC Ceiling Fans @ 15 to 30 Watts p/h (against conventional 70 Watts) to be assembled in house in
the New Factory.
•
TPW – SKD project – for I ported Fa s.
•
Economy Range of Industrial Application Fans.
•
Industrial Air-Circulators.
8 /
Porta le Fa s Ne Ra ge.
PROCUREMENT
OF BASIC
METALS thro’
central pool
for cost
leadership.
IMPORT of
TPW in SKD
form for
aesthetic look
along with
strong
domestic
outsourcing.
STATE OF THE ART
Ultra- MODERN
Manufacturing
Facility at Uttara
khand – to be
Operational from
November 2014.
Automated
Paint Shop,
Winding
Machines &
Packaging.
Crucial
Component
Direct Import
for Quality
output