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Magazine
Kid’s fashion, made in Made
China, what you get from far away is good
A sustainable heart beating strong
Organically grown cotton
Magazine
Jolo Fashion in Made. A dynamic company that has been enthusiastically
working on the design and development of children's clothes for various chain
stores for years. We invite you to browse through our company…
In this issue:
Kid’s fashion, made in Made...................................................... 4
It all starts with organisation..................................................... 8
China. What you get from far away is good, really good............12
A sustainable heart beating strong............................................ 20
We give it all we've got.............................................................. 22
Organically grown cotton, right from the source...................... 24
Dyeing textiles – fabric for thought.......................................... 32
Young people are given the future and the space...................... 34
Bernadette van Schendel........................................................... 36
Contact & General terms and conditions................................... 40
Kid’s fashion,
4
made in Made
Made 1976. John Lohle, together with
Tante Jo de Laat, begins his own little
company Jolo Fashion, from the production company Jola, which was
producing children's coats. Together
with his employees, he applied himself
to designing and producing children's
coats and jackets for both boys and
girls. As a result, he laid the foundation
for a unique company which was pure
Dutch but which had purchasing, sales
and production offices far outside our
country's borders.
5
In principle, this foundation has not really
changed much over the last thirty years. John
Lohle seems to have had excellent foresight.
There was a real need for a company that developed and produced off-the-peg, quality
clothing for children. A company that took on
all the stages of the production process, from
design to supply. Which carried out its own
design as well as making complete privatelabel collections that focussed on the
customer's desires. Consequently, over the
years, we have grown into a reliable partner for
many retailers within the clothing sector.
We have been around for over thirty years and
have now become a flourishing company with
international aspirations, offices and
connections. The company's healthy, beating
heart is actually made up of two offices that
could be described as the two chambers of a
heart that pump oxygen-rich, enterprising and
creative 'blood' to all of Jolo's organs. One in
Made, The Netherlands, and one in Hangzhou,
China. Both companies employ about twenty
staff, both Dutch and Chinese, who work on the
design and sale of the collections.
Every day, we are once again ready to create
and produce all our customer's fantastic, top
quality collections. Nowadays, this amounts to
over two million items of clothing per year.
John Lohle did, indeed, have foresight.
6
7
It started small but Jolo Fashion has grown enormously since its small
beginnings. In order to manage a company such as ours, outside our
own country, it is essential to be well organised. Of course, it is
preferable to be as close to the customer and as closely involved with
the production process as possible. This is our philosophy too. It is only
in this way that you can guarantee quality and ensure that you control
as many aspects of the total process as possible.
8
It all starts with
organisation
9
In principle, Jolo Fashion has three
studio in China enable us to develop
business units or 'areas of experti-
total collections of 300 items or
se'. Firstly, there is a group which
more. This includes a range of 15
works on the development and
sizes for children and makes us
production of private label children's
unique in this sector.
coats and jackets for chain stores.
The third string to our bow is our
A second unit, which we have called
sister-companies Moodstreet, for
Fashion Support, works on the
children from the age of 2 to 10, Little
development total collections for
Feet, for children aged up to the age
existing brands and smaller retai-
of 2 and XS Feet, for little babies up to
lers.
the age of one. We produce 4 total
collections for these 3 lovely brands
Our excellent organisational skills,
knowledge of the market, own
production facilities and sample
10
per year.
Working on the basis of the philosop-
In order to provide the best service
hy that you must be as close as pos-
for our customers in Germany and to
sible to the production process, our
maintain a good feeling about the
employees in Hangzhou are involved
German market, we also have a
with purchasing raw materials,
German office in Offenbach – Jolo
supervising production and quality
Fashion GmbH.
control.
In addition, in this way, we can
It is a great organisation, even
maintain close contact, via very
though we say so ourselves. And
short lines of communication, with
vital for producing two million
over twenty factories in China which
items of clothing per year. With
take care of our production.
good people who are really enthusiastic about their profession. And
As a result, we are able to rapidly
that is evident in the collections that
connect and guide the processes.
we develop…
11
Chi
12
ina
What you get from far away is good, really good
13
m
Many people find it hard to imagine how large and beautiful China
is. It is almost impossible to explain and you really need to go to
the country to experience it for yourself. For many years now, we
have had excellent relationships with China and other countries
in South-East Asia. We understand the mentality very well and
that is precisely why we have an office in Hangzhou – the most
beautiful city in China, according to the Chinese. Dutch people
and the Chinese work closely alongside one another to supply
the best products. We can then guarantee constant quality and
reliability of supply.
14
15
I
In China we also have close ties with over twenty production
factories, where we pay a great deal of attention to both the
working conditions and social living conditions of the
employees there. This allows us to really build sustainable
relationships with our factories. We also have our own factory in
Heze, in the province of Shandong, where over 300 people work
on mainly children's coats and jackets. Besides this, we have a
joint venture with another factory where we have a sample
studio. Within this context, we have begun procedures in our
own factory for obtaining SA8000 certification and we also work
in accordance with BSCI guidelines.
16
17
18
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We regularly visit the factories and look very carefully, with our staff
there, at whether issues can be improved or modified to provide an
optimum working climate. Furthermore, we would like our fabrics
and haberdashery to comply with all European legislation.
And, because of the fact we are so strict in terms of our quality, we
are able to supply large, international brands that also have very
strict requirements regarding the quality of clothing, the raw
materials that are used for them and also the social conditions in
which the production employees live and work in China, for
example. This is reflected in the increasing quality of the raw
materials that we use and the products that we supply. It is also,
naturally, reflected in the exceptionally satisfied employees who
'go the extra mile' for both us and our customers.
19
In our opinion, if you work day-in/day-out
on developing children's clothing, you
cannot help but feel enormously involved
with sustainability and corporate social
responsibility. The future belongs to our
children and we must all ensure that the
world of tomorrow looks better than the
world of today.
A sustainable heart beatin
Sustainability and working responsibly
have become buzz words that are used all
the time by companies for the benefit of
profiling themselves. But not at Jolo
Fashion. For us, sustainability is high on
the agenda.
Sustainability of cotton production in
China. Sustainability in the way in which
we colour our fabrics and how we organise
our production processes.
Sustainability in the choice of products
which we use to show our appreciation to
our customers and suppliers for their
heartfelt cooperation after a year of hard
but fun work.
Sustainability even in what we put on the
table for our employee-lunch in Made.
Working responsibly, not just with the
mouth, not from the head but right from
the heart. A commercial heart that beats
healthily in the office in Made and acts as a
driving force for all of the international
branches throughout the world.
20
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21
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22
l we’ve got...
We have grown into a reliable and inspirational partner for all our customers as
a result of our knowledge, which is anchored in the company, and because of the
fact that we are capable of finding harmonisation with the customer's wishes
within the large production process collections or parts of the collections.
Functional and trendy children's clothing, casual and functional outerwear,
outdoor clothing, jackets, coats and ski-outfits that are appropriate to the
times, produced with an eye for detail and with an extraordinary price/quality
ratio and in all sizes... can this be achieved by one company? Yes it can!
It requires a great deal of energy and effort, much enthusiasm and ambition,
expertise and experience, a good eye for developments within the market, a
huge amount of creativity and, above all, the drive to only supply the very best.
We are extremely proud of the fact that we are able to combine all of these
qualities and unite them within one company. We are also very proud that we
'give it all we've got' every day!
23
Organically grown
right
24
In order to give shape to our ecological benchmarks
and also to implement them in practice, our plans to
offer production options using organic cotton, are
supported by a large project by the Dutch organization
Solidaridad, allowing us to buy organic cotton straight
from the farmer. We offer the farmers an excellent
price for their cotton, thus ensuring that they can
become independent entrepreneurs and invest,
together with Solidaridad, in the cultivation of the
agricultural land.
cotton,
from the source.
25
Within this context, as mentioned,
we have entered into a collaboration
with Solidaridad in China.
Solidaridad is a non-governmental
organisation that is subsidised by
various departments. According to
Solidaridad – innovator in the struggle against poverty – honest and
sustainable trade is the best method
for structurally improving the living
standards of people in developing
countries. Earning your own income
is the basis of a satisfactory
existence. Many producers in
developing countries are not given
this opportunity. Farmers receive
low prices for their products and use
expensive chemical, pesticides.
Wages are low and employment
conditions are bad on plantations
and in factories. Many producers in
developing countries have very little
access to the world market.
Solidaridad works intensively with
people in the areas concerned. Their
desire for change forms the abiding
principle. Solidaridad supports
farmers and workers in their efforts
to achieve a dignified existence.
A large grower in Korla, on the edge
of the desert, is going to grow organic
26
27
28
cotton for us on 300 of his 1500
hectares. Soldaridad will support
this project with technical assistance and personal support for the hundreds of employees involved.
This may range from providing
health-care insurance or medical
help, in the form of a mobile clinic,
providing a bus to take the village
children to school and to take the
labourers to work or providing a
system for clean drinking water.
A few figures will clearly illustrate
why we pay so much attention to the
organic cultivation of cotton and
ensuring that processing the cotton
into threads also takes place in
accordance with organic guidelines.
3% of all agricultural land in the
world is used for cotton growing.
25% of all pesticides that are used
worldwide are applied to this 3%
of land.
Over 50% of all cotton is processed in
China but no more than 25% of this
quantity is grown in China. 33% of all
Chinese cotton production takes
place in the province of Xin Jiang,
where we have collaborative projects
29
30
with the farmers. This makes up for
for our company, so that we can
about 9% of the world's production.
continue to enjoy a very particular
Together with the growers and
form of collaboration, with exceptio-
Solidaridad, we are working at the
nal and hard working people for
source that provides the 'life blood'
many years to come.
31
Dyeing textiles. Fa
Dyeing fabrics is a production process
several partners, in the continuous
that uses and consumes massive
development of a Dutch invention that
amounts of water. Every year, about 7
will bring an end to this problem.
billion kilos of textiles are died. For
32
every kilo of fabric, about 50 to 120
The solution is a machine that dyes
litres of water are required for dyeing.
textiles using supercritical CO2 -
Water that is often heavily polluted
carbon dioxide – instead of water.
after dyeing and which, without
And this will solve the problem on
the use of expensive recycling and
three, even four, counts. Firstly, this
purification methods, then becomes
process requires no water. The second
unusable. And water is something we
big advantage is that much less energy
all have to careful with, very careful.
is required to dye fabrics using CO2
That is why we are involved, with
because the dyed fabric comes out of
abric for thought.
the machine clean and dry, thus
We are a long way from perfecting
making the process much more rapid.
this solution but, after many years of
This is in contrast to traditional dyeing,
testing with a range of prototypes,
where the fabric has to be washed
the first machine suitable for
numerous times and dried after pro-
industrial quantities is currently
cessing. The third benefit is that this
being constructed. Interest from
process uses much less dye and no
other large parties in the market who
chemicals. And, last but not least,
also wish to dye their fabrics in an
there are not only savings in terms of
environmentally-friendly way has
energy and water but the CO2 that is
also been generated. Together, we
used can come from other companies
will make the world a little more
that produce it and, by definition, emit
colourful.
greenhouse gases.
33
We believe in small beginnings. This is how we became so big.
We also believe in taking and being given chances. That is how we have
become a Recognised Training Company. Intermediate and Higher
Vocational Education students who come to us are given the opportunity to
obtain their first insights into the labour market and gain experience which
will help them prepare to go out to work.
Young
people
are given
the future
and the
space
We create a very refreshing working climate within our company. With new,
young faces with rejuvenating ideas, other insights, youthful spirits and an
open perception of trends and developments. And it is not only the students
who learn from this as we, too, learn a great deal from our work placement
students. That is why we, but also they, can provide Recognised Training.
Amber Schrantee is a case in point. She was a work placement student from
September 2008 until January 2009. She is now completing her fourth year
at the Fashion School at the ROC in Tilburg.
This is her work placement story…
34
“I really wanted a work placement
then produced the style-sheet. I sent
with a company that works with
this to our colleagues in China and
Adobe Illustrator, a graphic program
asked them if they could make
that allows stylists to creates and
a sample. After a few very exciting
elaborate their designs. Luckily, I
weeks, two sample body warmers
was able to do my work placement at
arrived from China. It was excellent.
Jolo, a company where I quickly felt
right at home. The other employees,
Once I was back at the ROC I was very
in particular, were very friendly and
proud to be able to tell my class-
helpful which was good because, at
mates that I had made the working
the end of the day, you arrive at the
drawing using Illustrator. They were
company as a young, inexperienced
really jealous but very impressed in
girl but you do want to be a bit useful.
light of the fact this type of knowledge
is extremely valuable and there is
I achieved this by working on my work
little opportunity for work placement
placement project, designing a body-
students to gain this type of
warmer, with the other employees
experience in this sector. And, of
at Jolo. I began by allowing myself to
course, they were double impressed
be inspired. I did a great deal of
by the fact that I had been able to
searching through journals, news-
work at Jolo with colleagues in China.
papers and kept my eyes peeled on
the streets. I chose 'Autumn' as my
All in all, I had a great time at Jolo. It
theme and then focussed on all the
was an inspirational experience and
details that related to this. Leaves,
will be very useful in the future.”
colours and other things.
I then made a mood board with all
these details and ideas and only then
was I able to start with the real
design. I chose the fabric on the basis
of a fabric chart and this, together
with the design and the mood board,
35
Bernadette van Schendel
Designing children's clothing. What is involved in this? How do you come up
with ideas? Do you always have new ideas and what happens if you have
no ideas at all...? It is a huge task to be creative manager for all of the
collections and designs that are developed. But it is great fun too. Take, for
example, Bernadette van Schendel. She is head of Styling Jackets for Jolo
Fashion and met with Jacqueline Verhulst.
36
How did you end up working for
training, where I was able to teach
Jolo?
almost all aspects of the subject.
In 1986, when I was 27, I started as a
At the end of the eighties there were
styling assistant and over the years I
very few challenging jobs around in
have grown to become head of styling.
education and my school had to close
At that time, the main product was
its doors too. I then took the step into
coats and jackets for children.
industry and to Jolo which, at the
Nowadays, that is just one branch of
time, was seeking a pattern maker. Of
Jolo. After I finished my education
course, most of the applicants had a
(Academy of Expressive Design), I first
great deal more experience of ready-
spent a few years teaching. I really
to-wear than I did. After the job
enjoyed it, especially the fashion
interview, however, I made another
presentation with concrete designs
today meant that it would be ready the
which had scaled patterns, including
next day or shortly afterwards!
gradations. It was a huge task but
it was worth it because they found
What has changed in terms of how
the designs so great that they asked
you work?
me to start right away as a stylist.
At the beginning we saw a huge
growth spurt. There were many new
A fantastic experience! I also worked
customers. You could call it a 'golden
with work placement students,
age'. It was possible to manage a
ensuring that they gained useful work
business on the basis of gut feeling.
experience and also so that I could
Nowadays, figures largely determine
continue to nourish my own affinity
your trading methods and marketing.
with education.
Times have changed! Jolo took these
altered trading methods on-board
At that point, all design work was
and this has meant that production
done by hand; both models and
moved to China. This was a huge
patterns. Samples were then made
change for everyone concerned,
in-house, in our own studio. They
from production company, via all-in
were great times; drawing a coat
company to importer.
37
For us, as employees, it meant that
involved in a season from the start
we had to communicate with the pro-
right to the finish. A new season is a
duction company in English. It also led
fresh start that ultimately produces a
to another way of thinking and
beautiful children's collection.
working as the Chinese work 'differently' and it is always handy to be one
The challenge is developing a new
step ahead of them. Everything was
collection every time, with limited
automated, from patterns to
resources. We focus on the mid to low
drawings. Patterns then became size
segment and always try to make an
diagrams. That required a great deal
inspiring and challenging collection.
of flexibility from everyone and simul-
This is purely for the children's coats.
taneously created a strong bond
The customers who buy our coats vary
because everyone had achieved it
enormously. It is always great, though,
together.
Besides all of the changes, a few good
traditions were kept in place. We have
a lovely ritual whereby all the Jolo
employees put a shoe out, decorated
with messages, drawings, craftwork
etc, the evening before St Nicholas.
This always ends up being a nice,
relaxed afternoon. St Nicholas always
manages to find us. Even our colleagues in our office in Hangzhou, China,
know all about what we get up to.
What makes the work enjoyable and
what is the biggest challenge?
The seasons at work at very varied.
We make two collections per year. I
find it very positive that you are
38
to see someone on the street wearing
challenge to keep everyone motivated
one of our coats.
to make sure everything looks as
good as possible and is affordable.
Our end-consumers are people with
The people in the studios in the Far
an average to small income. Of cour-
East must also feel involved with the
se; 'In der Beschränkung zeigt sich
product and understand what we
der Meister' (Goethe), and that is also
think is important. That is why it is
the case with us. Creating a collection,
wise to regularly show your face there
with limited resources and accesso-
and to understand how they work. You
ries, that is still fashionable and yet
can only expect to get what you want if
affordable is a real challenge and you
you form a bond with them.
have to love doing it otherwise it
simply will not work. It is also a
39
Jolo Fashion
Watertorenstraat 4
4921XG Made
Phone: +31 (0) 162 686634
Fax: +31 (0) 162 686638
E-mail: [email protected]
ALGEMENE VERKOOPEN LEVERINGSVOORWAARDEN
VAN DE JOLO FASHION GROEP
ALLGEMEINE VERKAUFSUND LIEFERUNGSBEDINGUNGEN
DER JOLO FASHION GROEP
GENERAL CONDITIONS
OF SALE AND DELIVERY
OF JOLO FASHION GROUP