BLEW THE ROOF

+
THE 2013 MTV VMAS
BLEW THE ROOF
+31% v12-34
Last year, the VMAs turned the Barclays Center
in Brooklyn, NY into a full-fledged fiesta! With a
rad red carpet and insane live performances by
LADY GAGA, SELENA GOMEZ, KATY PERRY,
KANYE WEST, MACKLEMORE & RYAN
LEWIS, JUSTIN TIMBERLAKE, DRAKE and
BRUNO MARS. Not to mention the legendary
collaboration between MILEY CYRUS + ROBIN
THICKE and an *NSYNC reunion for the record
books.
Hot performances, unexpected surprises and
laugh out loud moments. Join us again for the
MTV Video Music Awards.
LIVE AUGUST 24 9P ET
Source: BBM Canada, 08/25/13 9p-11p on MTV and Much combined audience vs year prior 09/06/12 Much only.
+
+
+
+
JULY
21
AUGUST
28
4
11
18
SEPTEMBER
25
1
8
15
SITE
RED CARPET
2014 VMAS
SHOW PROMO
CONTEST PROMO
All dates & times tentative and subject to change.
DIGITAL – ONE SITE
BROADCAST – MUCH + MTV
+
+
JULY
21
AUGUST
28
4
11
18
SEPTEMBER
25
1
8
15
RED CARPET
2014 VMAS
SHOW PROMO
CONTEST PROMO
All dates & times tentative and subject to change.
+
The 2014 MTV VMAs will be the # 1 priority on both Much and MTV leading up to the
event.
w/o July 28, 2014 x 4 weeks
Minimum 64 tagged spots per sponsor
w/o July 28, 2014 x 4 weeks
Minimum 64 tagged spots per sponsor
SPONSOR DETAILS
SPONSOR DETAILS
Sponsor “..brought to you by…” tags to
be rotated equally.
Sponsor “…brought to you by…” tags to
be rotated equally.
All dates & times tentative and subject to change.
All tagged promos air off-contract.
+
Everybody likes to win prizes! A consumer contest will be executed to amplify VMA
promotion and consumer experience with a watch & win contest (actual execution TBD).
w/o August 4, 2014 x 3 weeks
Minimum 46 tagged spots per sponsor
w/o August 4, 2014 x 3 weeks
Minimum 46 tagged spots per sponsor
SPONSOR DETAILS
SPONSOR DETAILS
Sponsor “..brought to you by…” tags to
be rotated equally.
Sponsor “…brought to you by…” tags to
be rotated equally.
Tagged promos air off-contract.
All dates & times tentative and subject to change.
Actual consumer content execution TBD
+
Let’s get this party started. Live guest arrivals and interviews. Who’s with whom. Who’s
wearing what. Awesome fashion and unpredictable moments rule the red carpet as the most
exciting night in the music world begins.
DATES & TIMES
DATES & TIMES
Sunday August 24
8p-9p ET + repeats
Sunday August 24
8p-9p ET + repeats
Repeat dates & times TBD
3 PLAYS TOTA
Repeat dates & times TBD
2 PLAYS TOTAL
SPONSOR DETAILS
SPONSOR DETAILS
1 x :05 billboard in each airing
2 x :30 brandsell in each airing
Single Product Exclusivity
1 x :05 billboard in each airing
2 x :30 brandsell in each airing
Single Product Exclusivity
All dates & times tentative and subject to change.
+
Who will go home with the MOON MAN tonight? The winners (and likely a lot more…) will
be exposed as the 2014 MTV VIDEO MUSIC AWARDS go live on MUCH and MTV! Let’s
do this!
DATES & TIMES
DATES & TIMES
LIVE SU August 24
LIVE SU August 24 9p-11p ET + repeats
9p-11p ET + repeats
Repeat dates & times TBD.
9 PLAYS TOTAL
Repeat dates & times TBD.
9 PLAYS TOTAL
SPONSORSHIP DETAILS
SPONSORSHIP DETAILS
2 x :05 billboards in each airing
4 x :30 brandsell in each airing
Single Product Exclusivity
2 x :05 billboards in each airing
4 x :30 brandsell in each airing
Single Product Exclusivity
All dates & times tentative and subject to change.
+
+
Accessible from and promoted on the homepages of
MUCH.CA & MTV.CA
+
JULY
21
AUGUST
28
4
11
18
SEPTEMBER
25
1
8
15
SITE
All dates & times tentative and subject to change.
+
The VMA site will be the central home for all information, news, photos & video. Access to
the VMA site will be featured within premium real estate at both MTV.CA & MUCH.CA.
NEWS, GOSSIP, BLOGS & MORE!
VIDEO
Up-to-the minute news and info on the VMAs.
Who’s gonna be there, who’s gonna perform,
when the show airs and more. If there’s VMA
news, we’ll will be the first to break it! Post-event
news includes a complete blog re-cap of the show
with results plus gossip and juicy insider tidbits.
Post-broadcast, the 2014 VMAs and the Red
Carpet show will be available on-demand! In
addition to the show, other video goodies
include:
-Nominated videos on-demand
-Past VMA video highlights
-Best of Moments on demand (during LIVE
event and post-event)
-Behind The Scenes footage
NOMINEES
As soon as they are announced, all the categories
and their nominees will be here.
PHOTOS
What would the VMAs be without the beautiful
people? Check out our flipbooks:
-Nominees
-Red Carpet
-Show & Performances
-Best & Worst Dressed
-Past VMAs
All content pending rights & clearances and subject to change.
SOCIAL MEDIA
Twitter, Facebook, Instagram, The VMAs are
going to be everywhere. You can run, but you
can’t hide.
+
VMA site layout and orientation subject to overall
site design and direction.
+
Enhanced Logo Integration with Clickable Rollover
+
Prior to the VMA broadcast (and 1 day post), the home pages of both MTV.CA and
MUCH.CA will turn into a 1-page roadblock promoting the live broadcast event. The
roadblock will include VMA logo and applicable imagery.
TIMING
6 days pre-VMAs
1 day post-VMAs
Total – 7 days
SPONSOR DETAILS
Logo integration
+
SPONSORSHIP TIMING
w/o July 21, 2014 x 9 weeks
FOR DURATION OF SPONSORSHIP, SPONSOR WILL RECEIVE:
-Category Exclusivity within site
-Enhanced Brand Logo Integration & Tagline prominently featured within VMA site (optional link to
client website)
-Customized media schedule with video pre-roll and display ad units
-Brandsell Ad Units exclusive to VMA site + Much MTV VEVO RON
All media to be delivered within the VMA site in addition to ROS throughout MUCH MTV VEVO RON.
Digital sponsorship based on client digital creative assets available & digital rights & clearances.
All sponsorships are subject to all official broadcast guidelines, terms & conditions.
+
+
VMA MOBILE SITE FEATURES
LATEST
Up-to-the minute news and info on the VMAs. Who’s gonna be there, who’s gonna
perform, when the show airs and more!
AWARDS
All the categories and their nominees, including updates to highlight winners will be
included post-VMAs.
CONTEST
Entry for consumer contest promotion.
SOCIAL MEDIA
VMA related artists/accounts Twitter and Facebook feeds.
STARS
Photos, photos and more photos! Rehearsals, Red Carpet arrivals, the gift lounge,
winners, guests, performances, backstage. If there’s an VMA photo worth seeing,
you’ll find it here.
TIMING
w/o July 21, 2014 x 9 weeks.
SPONSOR INTEGRATION
Banner ads shared rotation throughout mobile content shared equally amongst all
sponsors
Sample Mobile Page
All content pending rights & clearances and subject to change.
+
For 5 days leading up to the LIVE VMA broadcast (and 3 days
post), the MTV and Much mobile site homepages will turn into
a one-page roadblock pre-promoting the event! The roadblock
will include a live countdown, VMA logo & imagery and
sponsor logo integration.
TIMING
5 days pre-VMAs
3 days post-VMAs
Total – 8 days
SPONSOR DETAILS
Logo integration
Sample Mobile Roadblock
+
+
+