mall commercialisation at liffey valley shopping centre

If you’re looking to talk to a
Leinster audience, you need
to be promoting at Liffey
Valley Shopping Centre
Advertise | Short & Long Term Exhibition Stands |
Sample | Promote | Roadshows | Car Promotions |
Product Launches | Awareness Campaigns…
·Average of 200,000 visitors
per week
·520,000 square feet of
shopping & entertainment
excellence
·4 anchor Mega Stores Marks & Spencer, Boots
Next, Dunnes
Mall commercialisation
AT LIFFEY VALLEY
Shopping Centre
N2
M50
N3
Blanchardstown
Fin
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· An average of 200,000 visitors per week
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· One of Ireland’s busiest retail destinations comprising
of 520,000 square feet of shopping & entertainment
excellence
Dublin City Centre
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· Over 90 of Ireland and Europe’s premier high street
brands including Ireland’s largest Marks & Spencer,
Boots, Next, Dunnes, H&M, New Look
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· Newly opened retailers including Republic,
Tommy Hilfiger and Moss Bros
N81
Tallaght
· 3,500 free car park spaces
Liffey Map.pdf
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03/08/2011
· A strong leisure & lifestyle offering including
Ireland’s largest cinema (VUE) with 14 screens
and a capacity to seat 3,500 people
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Liffey Valley Shopping Centre | Opportunities
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· A wide selection of premium cafés and restaurants
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· Liffey Valley’s Events Space caters for top of the
range leisure activities
· Dedicated Commercialisation Manager
introduction
Liffey Valley boasts an unbeatable range
of premier retailers and brands. There are
over 90 superb retail outlets, including
four mega anchor stores –
Marks & Spencer, Boots, Next and
Dunnes. With its wide and spacious
malls, Liffey Valley can cater for all types Footfall
Liffey Valley Shopping Centre averages
of high profile promotions-product
200,000 visitors per week
launches, national campaigns, roadshows, During peak periods, footfall can average
up to 300,000 visitors per week
sampling activities, brand enhancement
activities, short term exhibition stands,
Who Shops in Liffey Valley
mall pop-up shops and much more.
Shopping Centre?
Liffey Valley Shopping Centre is one of Ireland’s leading
shopping destinations. The centre is strategically located
between Dublin’s M50, the N4 main road from Dublin to Galway
and the N7 main road to Limerick which gives shoppers from
North and South Dublin and surrounding counties easy access
to Liffey Valley.
The centre’s bright, wide mall space, combined with it’s first
class facilities and continuous high footfall, make it the ideal
platform for you to promote your product or service.
· ABC1 – 52% (higher than the all
Ireland average)
· 75 : 25 Female : Male
· Age profile is dominated by high spending
24-44 year olds
· Liffey Valley’s average visitor spends
about 1 hour and 16 mins in the centre
·
Core Shoppers (85% of total shoppers)
reside in: Dublin City Centre, South and
North County Dublin, Kildare and Meath.
15% of total shoppers reside in outer
catchment areas including, Carlow,
Kilkenny, Wexford and Wicklow.
Liffey Valley Shopping Centre | Opportunities
our bright
spacious malls
Liffey Valley Shopping Centre | Opportunities
Meath
Westmeath
Mullingar
Trim
SC
Kinnegad
SC
Enfield
Kilbeggan
Edenderry
SC
Daingean
Tullamore
Offaly
Kilcock
SC
Blanchardstown
LV
Dublin
Kildare
Portarlington
SC
Naas
Newbridge
Kildare
Monasterevan
Kilcullen
Mountmelick
SC
Tallaght Dundrum
Wicklow
Laois
Wicklow
Athy
Mall Rates
Baltinglass
Castledermot
Durrow
Freshford
great rates / great location
Holywood
Portlaoise
Abbeyleix
Lucan
SC
Castlecomer
SC
Kilkenny
Kilkenny
ipperary
Arklow
Carlow
SC
Drive time to Liffey Valley*
Tullow
5 – 10 minutes
Carlow
45 minutes
Bagenalstown
Bunclody
1 hour 05 minutes
SC
1 hour 25 minutes
Liffey Valley Mall Promotion Rates
Monday
¤350 plus vat
Peak Period Rates°
¤450 plus vat
1 hour 35 minutes
Tuesday
¤350 plus vat
¤450 plus vat
Wednesday
¤350 plus vat
¤450 plus vat
Thursday
¤450 plus vat
¤550 plus vat
Friday
¤450 plus vat
¤550 plus vat
Saturday
¤650 plus vat
¤750 plus vat
Sunday
¤650 plus vat
¤750 plus vat
1 hour 50 minutes
Waterford
Promotion space can be booked for one day,
one week, for a number of weeks at a time,
or on an annual basis, depending on your
requirements.
50 minutes
Wexford
Wexford
We have designated prime promotion locations
throughout the centre that can cater for all
forms of promotional activity. Promotion space
on our mall is the ideal opportunity for you
to increase brand awareness and to engage
directly with your customer.
LV
Liffey Valley
SC
Shopping Centre
*Drive times based on distance between main town
and Liffey Valley Shopping Centre
Rates are exclusive of VAT at the appropriate rate
*Peak Period Rates (Peak periods are defined as bank holidays/Christmas holidays or periods where the
centre has organized special events/promotions which would lead to an increase in footfall figures).
Avail of our discounted multiple day booking rates
Normal
Peak
Thursday to Sunday
¤1800 plus vat
Thursday to Sunday
N/A
(Full week bookings only
can be taken during peak periods)
Saturday and Sunday
¤1100 plus vat
N/A
Saturday and Sunday
(Full week bookings only
can be taken during peak periods)
Full week
Full week ¤2500 plus vat
¤3500 plus vat
Liffey Valley Shopping Centre | Opportunities
Events Area
New
Look
H&M
K13
K12
K11
K1
1
Cr
ec
he
CENTRE
MALL
A|Wear
K15
2
K9
3
K8
K14
K2
Dunnes Stores
K5
HMV
Marks & Spencer
Level 2
Diesel
Republic
H&M
Levels
2 and 3
4
K6
Next
K7
K4
ENTRANCE
Boots
ENTRANCE
Purple Car Park
Red Car Park
Yellow Car Park
Spur Steakhouse
C
5
ENTRANCE
Green Car Park
locations
Ground floor map
Diesel
H&M
LOCATION
Width HeightLength
1. Centre Mall,
H&M (against column)
2M
x
2M
x
2M
2.Centre Mall,
Republic (against column)
2M
x
2M
x
2M
3.HMV/Awear (midmall)
2M
x
2M
x
3M
4.Dunnes Rotunda
2M
x
2M
x
2M
5.Cinema (opposite cinema
entrance, in front of info desk)
2M
x
2M
x
2M
New Look
CENTRE
MALL
Power only available at locations 3 & 5
11
Liffey Valley Shopping Centre | Opportunities
1
10
9
Vue
Cinemas
Booking Requirements
Cancellation Policy
• An exact description of the proposed activity must be
provided along with accurate dimensions and visuals
for approval.
In the event of cancellation of a confirmed
booking, the following scale of charges
will apply:
• Any exhibition stand forming part of the promotion including
any signage, decorations & promotional materials must be
of the highest standard and must be approved prior to the
commencement of your promotion.
• Within 1 month of the scheduled event
25% of the amount invoiced
• Promoters must supply evidence from their insurance brokers
that they have Public/Products Liability Insurance of
¤6.5 million and Employers Liability Insurance of ¤13 million
along with confirmation that this cover extends to cover the
proposed activity within the centre.
• Within 2 weeks of the scheduled event
75% of the amount invoiced
• A mall licence agreement must be signed by an
authorised signatory
Standard Opening Hours
• Full payment as per the issued invoice including VAT
must be received in advance of set up.
· Monday - Tuesday 09.30am - 7.00pm
· Wednesday 9.30am - 9.00pm
· Thursday 09.30am - 9.00pm
· Friday 9.30am - 9.00pm
· Saturday 9.30am - 7.00pm
• Within 3 weeks of the scheduled event
50% of the amount invoiced
• Within 1 week of the scheduled event
100% of the amount invoiced
· Sunday/Bank Holiday 10.00am - 7.00pm
Liffey Valley Shopping Centre | Opportunities
Mall Promotion Regulations
1. Centre Management reserves the right
to delay, suspend or cancel any activity
at any time should it not meet the
required standards outlined during the
booking process.
2.All aspects of any promotion display
must be pre-approved by Centre
Management. Display stands, signage and
branding must be professionally designed
and freestanding. All promotion material
must be of the highest possible standard.
7.All stands must be set-up and open for
business before the mall opens for trading
each day and can only dismantle after
the centre is closed. Late set ups/early
dismantling will not be allowed under any
circumstances.
8.Centre trading times must be adhered
to. These will be issued to you at the time
of booking. Stands MUST be manned by
a promotion staff member at ALL times
during centre trading hours.
3.Preferred promotion locations can be
requested but cannot be guaranteed.
9.You must provide staff and the tools
to carry, set up and stock promotional
displays. Centre staff will not be available
to provide assistance.
4.In-centre promotions must adhere to
the promotion dimensions specified at the
time of booking. Display stands must not
cause obstruction or obscure the visibility
of shop fronts in any way.
10. Exhibitors are responsible for providing
security for their stands during the
course of the promotion and overnight
if necessary. Centre staff are NOT
responsible for the security of any stand.
5.Any brochures/promotional material
shall be distributed from the designated
promotion area only. Exhibitors should not
approach passing trade and may not move
through the malls/car parks distributing
promotional material.
11.Stands must be stocked at all times
to a suitable capacity. Stocking of
stands must take place outside of centre
trading hours.
6.Direct sales from stands must have
the express permission of Centre
Management.
Liffey Valley Shopping Centre | Opportunities
12. Stands must be kept neat and tidy at
all times.
13. Staff must not eat or drink in the
exhibition area.
14. All boxes, cartons, inventory and
personal belongings must be stored out
of sight at all times or removed from the
exhibition area entirely.
15. Promotion staff should be attired to
a professional standard and must wear
uniforms and name badges at all times.
16. Fittings and finishes of the mall e.g.
columns, escalators, windows, benches
etc. may not be used as display structures
or support. It is also not permitted to use
these structures as resting areas for staff
that man the stand.
Outdoor Promotions
Outdoor Events Space
We welcome proposals for innovative
outdoor promotion activities. The
Green Entrance (Cinema Entrance)
is one of the centre’s busiest
entrances and is an ideal spot to host
fun, interactive promotional activities.
Liffey Valley Shopping Centre’s Events Space
is Dublin’s premium outdoor events space.
Liffey Valley transformed this previously
vacant space into a multipurpose, fully
serviced Events Space.
The Events Space, with its unique backdrop
of the Liffey Valley Shopping Centre, provides
an ideal venue for a wide range of events,
from corporate and product launches,
festivals, motor shows to name but a few.
With easy access to three phase power, water
and drainage the Events Space boasts a
variety of features vital for the organisation
of a successful event.
Liffey Valley welcomes ideas for original
events that will benefit the Centre as a whole
and add value to the customer experience.
Liffey Valley Shopping Centre | Opportunities
an Events Space
for great occasions
7up on Ice at Liffey Valley Events Space
Liffey Valley Shopping Centre | Opportunities
Contact our dedicated
Commercialisation Manager:
Nicola Cogan
Tel: 021 4972805
Email: [email protected]