Awards Ceremony Program

OUR HOST
Lenny Clarke is an American
comedian and actor,
famous for his thick Boston
accent and role as Uncle
Teddy on the series Rescue
Me. He has appeared in
movies like “Fever Pitch,”
“Me, Myself & Irene,” “There’s
Something About Mary,” and
“Ted 2,” to name a few. And,
is currently working alongside
actor Jake Gyllenhaal on the
film “Stronger.”
Clarke was born in
Cambridge, Mass., one of
eight children. He decided
to pursue stand-up comedy
one night when he was
working as a janitor, putting
himself through college at the
University of Massachusetts
in Boston. That night, he went
to the Ding-Ho Restaurant
in Cambridge and saw
some comics performing.
Convinced he could do the
same thing, he returned
the next week and,
“The rest, as they say,
is history!” Clarke spent
several years as the
host of the opening mic
nights there. He was the
most famous “saloon
comic” in Boston during
the 1980’s, the heyday
of the Boston comedy
scene; and he has
traveled the world as a
stand-up comic.
After years of hard work,
Clarke was “discovered”
at the Montreal Comedy
Festival. His comedic
abilities captured the
attention of Rodney
Dangerfield, who gave
him his first big break,
casting him in “Nothin’
Goes Right.” He and
Dangerfield also worked
together years later on
“Meet Wally Sparks.”
He had his own series,
the eponymous “Lenny,”
which ran for 18
episodes. Clarke has
since appeared on a
number of TV series.
A SPECIAL THANKS TO
THESE INDIVIDUALS AND
COMPANIES WHO DONATED
THEIR TIME AND RESOURCES
TO MAKE THE 2016 MITX
AWARDS POSSIBLE
Special Thanks to Our MITX
Awards Committee
And, Big Thanks to Our
Creative Team:
Patrick Cassidy
Global Digital Brand
Marketing New Balance
Steve Curran
Pod/CP, Creative Committee
Jeff Cram
Co-founder, Connective DX
Barry Fiske
VP, Executive Creative
Director, SapientNitro
Sean Ford
CMO, LogMeIn
Jodi Goldstein
Director, Harvard iLab
Michael Mangione
Director of Consumer
Marketing Bose
Chris Pape
ECO/Founder, Genuine
Moritz Plassnig
Cofounder & CEO,
Codeship Inc
Brad Rinklin
CMO, Akamai
Kim Riedell
SVP Product, Digilant
Katie Stebbins Asst.
Secretary, Tech, Innovation
& Entrepreneurship, EOHED
Commonwealth of MA
John Wolfarth
EVP, Group Creative Director,
Mullen
Evan Fellers
Black Math Creative
Committee
Blair Howell
MassAV, Creative Committee
Carol Nyffenegger
CMN Presentation
Design
Creative Committee
Claire Pacacha
Black Math Creative
Committee
Jeremy Sahlman
Black Math Creative
Committee
Shawn Tracy & Team
The Atom Group
THANK YOU TO OUR SPONSORS
EVENT SPONSORS
EVENT PARTNERS
CONTENTS
1. Best B2B Technology
2. Best B2C Technology
3. Best “Newbie” Technology
4. Education Marketing
5. Best Website Design or Redesign
6. Financial Services or Insurance
Marketing
7. Selfie Marketing
8. Best Tech Innovation in Shopping &
eCommerce
9. Most Innovative Financial Tech
12. Travel, Entertainment & Leisure
Marketing
22. Most Innovative Cybersecurity
Technology
13. Most Innovative Use of IOT
23. Marketing to Millenials
14. Fashion & Apparel Marketing
24. Most Innovative Healthcare & Life
Sciences Technology
15. Best Employee Efficiency Technology
16. Most Innovative Ad Technology
25. Best Use of Data to Drive Marketing
in an Innovative Way
17. Most Insightful: Big Data & Analytics
Innovation
26. Best Marketing on a Dime
18. Professional Services Marketing
19. Healthcare, Wellness & Pharmaceutical
Marketing
10. Best UX
20. Best Digitally-Powered Experiential
Marketing
11. Cause, Nonprofit & Government
Marketing
21. Best Content Marketing Program
27. Best B2B Integrated Marketing
28. Best B2C Integrated Marketing
GAME CHANGER AWARDS
The Game Changer Awards highlight the people and companies
driving the digital marketing and technology industry forward.
They are disruptors, innovators, and have made an impact on
our regions tech and innovation eco-system.
DISRUPTIVE GENIUS: COMPANY
This award celebrates the organization that is taking the New England innovation economy to new heights!
This company celebrates unconventional thinking, connects the dots and explores the questions others
have not.
DISRUPTIVE GENIUS: INDIVIDUAL
This award celebrates the individual who keeps us on our toes, asks the questions others forget to and
drives our industry into bold new directions!
MITX INDUSTRY ACHIEVEMENT AWARD
The local tech innovation community has established itself as a national powerhouse and it is all because of
fantastic people like you. But there are a few people and companies who we wouldn’t be here without, they
are our mentors and quite frankly legends in our area. This award is given to a person or company that’s
done the most to move tech innovation forward.
PROMISE AWARD
The Promise Award is presented to a start-up company whose innovative solutions show promise to make a
significant business impact.
FUTURE LEADERS GROUP: INFLUENCER AWARD
This award celebrates an individual that, at an early age, is making positive strides to make a difference
in the tech community. It is about the people that are changing Boston from within the systems they
operate in and influencing others to do the same.
JUDGES
Don Alden, President/
founder – Alden Marketing
Group Inc.
Jill Balis, CMO
– The Grommet
Kevin Barlow, Associate
Creative Director
– Full Contact
Therese Bartolini, VP,
Experience Design
– We Are Genuine
Lizzie Curran, VP Client
Services – Pod
Aurelio D/Amico, Senior
Director of Digital Services
– Small Army
Wendy D’Angelo, Account
Manager – RedSwan5
Aaron DaSilva, Executive
Creative Director – PJA
Jeff Bennett, CEO
– Digital Properties
Nisha Dass, EVP, Global
Director Business Strategy
& Analytics – Arnold
Worldwide
Jeb Blatt, Senior Vice
President – Jack Morton
Rishi Dean, VP Product
– Sittercity / Chime
Seth Bloom, SVP and
Senior Partner
– FleishmanHillard
Phil Decoteau, Associate
Director, Digital
– Norbella, Inc.
Elaine Boltz, EVP,
TJMaxx.com – TJX
Mark Desrochers,
President – Charles River
Interactive
Andrew Butler, SVP –
Brand Planning Director
– Arnold Worldwide
Andrew Bye, Senior
Manager, Corporate
Development – Akamai
Technologies
Brian Carr, VP Marketing
– Medisafe
David Chang, Co-founder &
CEO – PersonalVC
Rebecca Chaplick, Senior
Digital Producer – Arnold
Worldwide
John Chase
Ross Clowski – Hill Holiday
Michael Cohen, Partner
– Brown Rudnick
Ashley Coon, Vice
President of Business
Development – Ovuline Inc.
Jeff Cram, Co-founder –
Connective DX
Sean Cunningham, Co
Founder / Creative Director
– Fresh
Kim Donlan, CEO
– RedSwan5
Siobhan Dullea, Chief
Growth Officer
– The Grommet
Jonathan Eilberg, Director
of Search Marketing
– Boston Interactive
James Gardner, VP – Client
Strategy & Development –
Connective DX
Dan Gilmartin, CMO
– BlueConic
Steve Gogolak, Director,
Reporting & Analytics,
Multi-Channel Marketing
– Altisource
John Gonnella, Executive
Creative Director
– Racepoint Global
Andrew Graff, CEO
– Allen & Gerritsen
David Krupinski, CTO and
Co-founder – Care.com
Jonathan Lacoste,
Co-founder / President
– Jebbit
Florence Mugenyi,
President/Founder
– NationJC Inc.
Chris Lamothe, Director,
Experience Design –
Cantina
Elizabeth Murphy, Head of
US Marketing – Digilant
Jay Lozada, Director of
Account Services
– Genuine
Katie Roberts – DigitasLBi
Carl Rubin, Managing
Partner – Monument Data
Solutions LLC
Ricardo Salema, Creative
Director – Isobar
Bryan Maleszyk, Director,
User Experience
– Connective DX
Kate O’Connor, Business
Development Manager
– Onward Search
Christian Habermann,
Founder – Auctus
Marketing
Rebecca Marani, VP,
Interactive Services
– Boston Interactive
Eniola Oluwole, SVG, Group
Creative Director
– Genuine
Chris Sheehan, Senior
Director – Applause
Jesse Harriott, Chief
Analytics Officer –
Constant Contact
Kieran McCabe, VP Creative
Director – Primacy Steve
McCall, EVP – AMP
Lawrence O’Toole
– Full Contact
Jonathan Stewart,
Associate Director, Project
Management – Primacy
Erin Hegarty, Founding
Partner – Fresh Since 2015
Steve McCall, EVP – AMP
Mary McPheat, Director,
Project Management
– Primacy
Sarah Fay, Partner
– Glasswing Ventures
Mark Hollister, Executive
Director of Engagement Hollister Staffing Marketing
Jason Miceli, SVP, Product
– Continuity
Monique Fuchs,
PhD, Associate Vice
President, Innovation
+ Entrepreneurship,
Wentworth Institute of
Technology
Patrick Richardson, U.S.
Managing Director
– hedgehog lab
Timothy Haarmann, EVP
– DigitasLBi
Mark Hewitt, EVP Business
Development and Social
Business – Cantina
John Francis, Chief Product
Officer – Digaboom
Lino Ribolla, Executive
Creative Director – Primacy
Laura Naylor, SVP Client &
Consumer Services
– C Space
Ryan Evans, Director of
Experience Design
– Corey McPherson Nash
Meredith Flynn-Ripley, CEO
– HeyWire
Andrea Naddaff,
[email protected]
– Watertown
Boris Revsin, President
– VentureApp
Ed Macri, Chief Product &
Marketing Officer – Wayfair
Amy Green, Marketing
Manager – Ford Motor
Company
Evan McDaniel, Director
of Technology – PJA
Advertising + Marketing
Michael Flint, President
– Metropolis Creative
Andrew Morse, Creative
Director – ISOBAR
Nick Laidlaw, Chief
Technology Officer
– Agency Oasis
Scott Heigelmann, CEO
– Heavy, Inc.
Michael Flint, President
– Metropolis Creative
Anne Morelli, Director of
Ecommerce and Digital
Agency Oasis
Jeff Janer, Chair – Vistage
Jeff Johnson, SVP,
Strategic Practices
– Primacy
Arik Keller, Chief Product
Officer – Confirm.io
Michael Kirkpatrick,
SVP, Client Experience &
Strategy – Mad*Pow
Howard Kogan, President
– C Space
Chris Miline, Associate
Creative Director
– Full Contact
Andy Miller, Chief
Innovation Architect –
InnoLoft @ Constant
Contact
Mark O’Toole, Managing
Director, PR – HB/EMA
Leanne Owens, SVP
– Onward Search
Arun Padmanabhan, AVP,
eComm Development
– TJX
Tim Parcell, VP Experience
Planning – Allen &
Gerritsen
William Phipps, VP, Group
Director, Digitas Studios –
DigitasLBi
Heather Pidgeon, VP, Media
Director – Small Army
Mike Pierce, VP, Solution
Delivery – Fidelity
Karen Moked, Head of
Global Product Marketing
– Digilant
Jeffrey Porzio, Exec
Director, Digital
– Forge Worldwide
Armin Molavi, EVP, Strategy
– Havas Media
Stephen Potter, SVP,
Creative Director
– Genuine
Scott Savitz, Managing
Partner – Data Point
Capital
Jeff Selig, VP Earned Media
and Analytics – Overdrive
Interactive
Allan Telio, Vice President
– Startup Institute
Adam Towvim, CEO
– orchrd consulting
Brent Turner, SVP,
Solutions (Marketing and
Technology) – Cramer
Ty Velde, Director, Client
Services – Overdrive
Interactive
Dave Wall, Associate
Creative Director
– Full Contact
Byron White, CEO
– WriterAccess.com
Kristen Yeradi –
Wordstream
Andy Zimmerman, CMO
– Evergage
01/ BEST B2B TECHNOLOGY
01
02
03
TITLE
TITLE
TITLE
ezCater
Synaptic Intelligence Engine
Appointments Anywhere
CREATED BY
CREATED BY
CREATED BY
ezCater
Nara Logics
Pingup
04
05
06
TITLE
TITLE
TITLE
Rescue Lens
Product Content Management Platform
VentureApp
CREATED BY
CREATED BY
CREATED BY
LogMeIn, Inc
Salsify
VentureApp
01
02
03
04
05
06
Stefania Mallett,
CEO and Co-founder
Jana Eggers, CEO
Matt Ciampa,
Business Analyst
Rescue Lens Team
Jason Purcell & Jeremy
Redburn, Salsify
Chase Garbarino, Boris
Revsin, Greg Gomer,
Jared Stenquist, Kevin
McCarthy, Co-founders
Briscoe Rodgers,
President and
Co-founder
Ed Ariel, VP of
Customer Service
Victoria Brady, Director
of Caterer Partnerships
Bob Cruickshank, CFO
Dave Goodwin, VP of
National Sales
David Meiselman, CMO
Nathan Wilson,
Co-founder & CTO
Mark Slater, CEO
Evan Favermann &
Elsie Kenyon, Product
Managers
Justin Taylor, Director,
Business Development
Raymond Plante &
Mike Houle, Software
Architects
Matt Gross, Platform
and API
Ben Sack, Lead Engineer
Ron Braunfeld, VP
Business Development
Nermin Šerifovic, VP
Engineering
Jeffrey Caron, VP
Finance and Operations
Rob Gonzalez, VP
Product Development,
Co-founder
BEST B2C TECHNOLOGY / 02
01
02
03
TITLE
TITLE
TITLE
eCommerce Platform
Car Search Made Smarter
Lose It!
CREATED BY
CREATED BY
CREATED BY
DigitasLBi
iSeeCars.com
FitNow
FOR
FOR
Goodyear
Lose It!
04
TITLE
Spark GPS Fitness Watch
CREATED BY
TomTom, Inc.
01
02
03
04
Leah Goldenthal, Mark
Margarit, Lisa Taylor,
Colin Cort, Strategy &
Analysis
iSeeCars.com Team
J.J. Allaire, Founder of
Lose It!
Martin Riddiford
Technical Director,
therefore
Gus Kaechelin, Andy
Shaw,Jesse Kochis,
Technology
Deb Goff, User
Experience
Charles Teague, Founder
& CEO of Lose It!
Jonathan Chan, Senior
Industrial Designer &
Engineer, therefore
Walter Hermsen, VP
Product Management,
TomTom
03 / BEST “NEWBIE” TECHNOLOGY
01
02
03
TITLE
TITLE
TITLE
Core dna DXP - All-in-one digital platform
Hatch
Deep Changes Data Game with deepSQL
CREATED BY
CREATED BY
CREATED BY
Core dna
C Space
Deep Information Sciences
04
05
TITLE
TITLE
Spiro
Behavioral Marketing Engine
CREATED BY
CREATED BY
Spiro Technologies
ZAIUS
01
02
03
04
05
Sam Saltis - Founder/
CEO
Bryant, Manager of
Technology Operations
Les Yetton – CEO
Richard Steers - COO
Brad Smith - CMO
Principal Software
Engineers: Keith, Adam
Justin Kao,
Andy Levi,
Adam Honig,
Co-founders
Spencer Pingry, CTO
Thomas Hazel –
Founder, CTO, Chief
Scientist
Scott Dawson - Head of
Development
Rebecca, Senior Product
Manager
Michael Skubiz – VP of
Product & Marketing
Alec Schidlovsky
- Channel Account
Manager
Chris, Senior Software
Engineer
Gerry Buteau
Julie, Senior Vice
President of Innovation
David Noblet
Daniel, Software
Engineer
Grant Mills
Glenn, Vice President of
Product
Eric Mann
Vincent King
Rob McDonald, VP
Engineering
Matt Tharp, VP
Experience
Adam Markey, VP
Product Management
EDUCATION MARKETING / 04
01
02
03
TITLE
TITLE
HBS Alumni Wilderness Survival Handbook
TITLE
Digital Viewbook
Cornell School of Hotel Administration
CREATED BY
CREATED BY
CREATED BY
Stoltze Design, Knectar
Genuine
OHO Interactive
FOR
FOR
FOR
Wentworth Institute of Technology
HBS Alumni Relations
Cornell School of Hotel Administration
04
05
06
TITLE
TITLE
TITLE
Virtual Reality Campus Tour
THE ENTREPRENEURS:
A True Babson Story Brand Campaign
College of the Holy Cross Website
Capital Campaign
CREATED BY
CREATED BY
CREATED BY
Primacy
Connelly Partners
OHO Interactive
FOR
FOR
FOR
Regis University
Babson
College of the Holy Cross
01
02
03
04
05
06
Clif Stoltze, Design,
Matt Manganiello, Account
Supervisor, Genuine
Georgy Cohen, Associate
Director of Content
Jeff Johnson, SVP, Strategic
Practices
Eric Sutton
Sid Murlidhar
Jim Dalglish, Director of
Research & Analytics
Jake Rainis, Associate
Director UI, Genuine
OHO Interactive United
States of America
Allison Minutillo, Account
Director
Aldis Rasums
OHO Interactive
Steve Yaffe, Creative
Director,Genuine
Mike Sengenberger, Project
Manager
Kieran McCabe, VP, Creative
Director
Kerrin Welch
Ashley Engel
Jason Smith, Managing
Director, OHO Interactive
Lisa Smedberg, Director of
Account Services, Genuine
OHO Interactive
Mary McPheat, AVP, Project
Management
Stoltze Design
Brian Azer, Design
Stoltze Design
Kyle Nelson, Design,
Stoltze Design
Daniel Moore, Associate
Director of Admissions
Communications
Wentworth Institute of
Technology
John Lavall, Kate Kelley
Devlo Media
Neal Kane, Jason Rubin,
Adrian Pio Libretto, Writing
Chris Pape,Founder/
Executive Creative Officer,
Genuine
Jared Flynn, Motion
Graphics Artist, Genuine
Brittany Loar, Senior
Designer, Genuine
Bill Weber, Director of
Alumni Communications
HBS Alumni Relations
Barbara Brescia, QA
Engineer
OHO Interactive
Barry Gilbane, VP, Business
Development
OHO Interactive
Akeem Williams & Justin
Medas, Web Developer
OHO Interactive
Executive Director,
Marketing &
Communications
Al Gonzalez, Cornell School
of Hotel Administration
Melissa Tait, SVP,
Technology & Project
Management
Nick Manning, Associate
Director, Video & Production
Alicia Millane, Lead
Videographer
Justin Lutz, Senior
Developer
Ashley McGilloway
Elyse Kelly
Jen Palange, Project
Manager,OHO Interactive
Barbara Brescia, QA
Engineer,OHO Interactive
Lisa Calderon, Web
Designer,OHO Interactive
Justin Medas &
Sue Brassard, Web
Developers,OHO Interactive
Associate Director, College
Web Communications
Christian Santillo
College of the Holy Cross
05 / BEST WEBSITE DESIGN OR REDESIGN
01
02
03
TITLE
TITLE
TITLE
Building Engines
FM Break
SSH Website Redesign
CREATED BY
CREATED BY
CREATED BY
Web Design Boston
White Rhino
Imarc
FOR
FOR
FOR
Building Engines
DTZ COMPANY
SSH Communications Security
04
05
06
TITLE
TITLE
TITLE
Shawmut Website Redesign
VMware Website Redesign
Zildjian Company
CREATED BY
CREATED BY
CREATED BY
Lion Ridge, LLC
Imarc
Boston Interactive
FOR
FOR
FOR
Shawmut Design and Construction
VMware
Zildjian Company
01
02
03
04
05
06
Ying Li, Designer
Carrie Rych, Account
Director, White Rhino
Jared Laham, Creative
Director, Imarc
Kelli, Director of
Marketing
Paul Kelley, Lead
Designer, Imarc
Marc Rust, Creative
Director
Dan Greenwald, Creative
Director,White Rhino
Thomas Saraceno,
Director of Experience,
Imarc
Shawmut Design and
Construction
Nicholas Grant,
Producer, Imarc
Jim Brochman, Director
of Interactive Services
Peggy, Senior Art
Director
Tommy Chanthaboune,
User Experience
Engineer, Imarc
Tadd Barnes, VP of
Engineering
Web Design Boston
Nick Sekachev,
Lead Designer,
Web Design Boston
Gil Duzanski, Lead
Engineer, Web Design
Boston
Art Neganov, Web
Developer,
Web Design Boston
Sarah Fisher, Director
of Marketing, Building
Engines
Charles Flanagan,
Director/Inbound,
Building Engines
Teri Sun, Senior AX
Strategist,
White Rhino
Kimberly Cloutier, UX &
Design Director, White
Rhino
Jeremy Schwartz, 3D
Visualization, Wireframe
World
Jack Muccigrosso,
Founder and Chief
Visualization Designer/
Developer,
Sphera Studios
Bill Bushee, Lead Web
Engineer, Imarc
Nick Grant, Producer,
Imarc
Nick Sorenson,
Senior Manager
Digital Marketing,
SSH Communications
Security
Rueben Rodriguez,
Director of Marketing,
SSH Communications
Security
Shawmut Design and
Construction
Chris, Senior Copywriter
Shawmut Design and
Construction
Jim, Senior Art Director
Shawmut Design and
Construction
Tom Pasquini, MITX
Creative Director
FINANCIAL SERVICES & INSURANCE MARKETING / 06
01
02
TITLE
TITLE
TITLE
Small Business Website
Responsive Web App &
Marketing Experience
Vow to Protect
CREATED BY
03
CREATED BY
CREATED BY
CTP
Mediahub/Mullen
SapientNitro
FOR
FOR
FOR
Eastern Bank
Fidelity Charitable
Mass Mutual Retirement Services
04
05
TITLE
TITLE
Totally Different Beast Campaign and
ML.com Relaunch
MFS ‘Zoom Out’
CREATED BY
CREATED BY
PJA Advertising + Marketing
Starcom, Hill Holliday
FOR
FOR
MFS Investment Management
Merrill Lynch Wealth Management
(Bank of America)
01
02
03
04
05
Kelley Bolte, Account
Supervisor
John Bogan, Art Director,
Client Services Director
Kate Pitman
Alex Villa, Account Manager
Samantha O’Regan
Robert Wittmann,
Starcom USA
Mark Bappe, Associate
Creative Director
Jon Ianelli,Copywriter
Lauren Mastrianni
Ariel Plotkin-Gould, Art
Director
Jill Martin, Creative Director
Kelly VanWart, Broadcast
Producer
Emily Mahlman
Dylan Wilson, Florencia
Balseiro, Carla Crandall, Joe
Carpenito, Evan Dana, Amber
Cook, Developers
Brittany Topham
Carson Lund, Editor
Sarika Subramaniam
Neil Volungis, Developer
Will Claflin, Digital
Storyteller
Aimee Van Zile
Penn Clarke
Michael Gatti, Starcom USA
Ben Resnikoff, Associate
Creative Director
Sarah Greenspan, Starcom
USA
Natasha O’Rouke, Associate
Creative Director
Jeremy Tate, Starcom USA
Doug Parrish, Associate
Creative Director
Joseph Corriero,
Merrill Lynch Wealth
Management
Grant Pace, Executive
Creative Director
Andrew Steinhouse, Program
Manager
Aaron DaSilva, VP, Executive
Creative Director
Doug Ellington,Merrill Lynch
Wealth Management
Alison McCarthy, SVP,
Director of Account Service
Amisha Doshi, Research &
Usability
Devon Dawson, Senior Digital
Strategist
Janna Turner.Merrill Lynch
Wealth Management
Jonathan Schoeck, Sr.
Digital Art Director
David Cooperman &
Katharina Licht, Senior Art
Directors
Margie Ahnell, Senior Project
Manager
Jon Ellenberg,Merrill Lynch
Wealth Management
Anthony Gentles,Video Editor/
Annimator
Terri Schriver. Merrill Lynch
Wealth Management
Alaina Muniz, Sr. Digital
Producer
Kevin Redmond, VP, Director
of Digital
Kit Casey, Senior Copywriter
Emily Morgan & Gail Fogel,
Senior Experience Designers
07 / SELIFIE MARKETING
01
02
03
TITLE
TITLE
TITLE
Brand Launch
Website Redesign and Marketing Campaign
One Card for All
CREATED BY
CREATED BY
CREATED BY
Connective DX
Imarc
MullenLowe U.S.
04
TITLE
#Giving Presence
CREATED BY
Norbella
FOR
One Mission
01
02
03
04
Jeff Cram, Co-founder
Jared Laham, Creative
Director, iMarc
Kyle Johnson, Art
Director
Steph Noris, President
Jeff Turcotte, Director of
Engineering, iMarc
Joe Palasek, Associate
Creative Director
Thomas Saraceno,
Director of Experience,
iMarc
Eugene Torres,
Copywriter
Allison Boyajian,
Marketing Specialist,
iMarc
Aaron Clinger, Director
of Digital
Patrick Craig, Creative
Director
Carmen Hill, Director of
Marketing
Natalie Judd, Director of
Project Management
Laura Brown, Marketing
& Communication
Specialist
Kam Figy, Software
Engineer (.NET)
Jeremiah Bascue,
Software Engineer (FED)
Colin O’Neill, VP of
Experience Design
Nicholas Grant,
Producer, iMarc
Jen McMahon, Designer
Dave Weist,Executive
Creative Director
Yurie Park, Producer
Tim Vaccarino, Executive
Creative Director
Sofie Guariglia, Content
Marketing Assistant
Stacey Washkowitz,
Director of Operations
Lindsey Johnston,
Content Marketing
Strategist
BEST TECH INNOVATION IN SHOPPING & ECOMMERCE / 08
01
02
03
TITLE
TITLE
Car Search Made Smarter
TITLE
Evergage Recommend
CREATED BY
CREATED BY
CREATED BY
Evergage
iSeeCars.com
Prelert
Retail Order Analytics
04
TITLE
Web Application Optimization Platform
CREATED BY
Yottaa
01
02
03
04
Greg Hinkle, CTO and
Co-founder
iSeeCars.com Team
Dr. Stephen Dodson, CTO
Founder & CTO Bob
Buffone, as well as the
Yottaa Engineering,
Operations, and Support
teams.
Oleg Rekutin, Director of
Engineering
Ian Springer, Software
Engineer
Andrew Patti, Software
Engineer
John DiMona, Software
Engineer
Sophie Chang, VP of
Engineering
09 / MOST INNOVATIVE FINANCIAL TECHNOLOGY
01
02
03
TITLE
TITLE
TITLE
Cadence Revenue System
John Hancock Investments
Radius Pay a Friend Payments
CREATED BY
CREATED BY
CREATED BY
Janeiro Digital
SapientNitro
Radius Bank
FOR
John Hancock Financial
01
02
Steve Terry, Principal,
Subscription Revenue
Practice
Hung Loke, Creative
Director
Justin Bingham, Chief
Technology Officer
Derek Luciani &
Designers
Lisa R Walczak, Director
Interactive Program
Management
Manjush Cheruveedu &
Murthy Peri, Directors of
Technology
James Stegner, Manager
Business Consulting
Aaron Nickulas,
Manager Experience
Design
Jason Bushey, Senior
Content Strategist
Joe Morgan, Senior
Manager Interactive
Development
Saru Mahajan, Senior
Manager Interactive
Program Management
Charlotte Jackson & David
Poole, Senior Manager
Marketing Strategy &
Analysis
Mark Sullivan, Senior
Manager Program
Management
Sridhar Andavar, Senior
Manager Technology
Balaji S Setty, Senior
Specialist Platform
03
Rob Landstein
Jose Navarrete
Brie Noyes
Chris Tremont
BEST UX / 10
01
02
03
TITLE
Flexsteel.com
TITLE
Goodyear Corporate Site
CREATED BY
CREATED BY
Almighty
DigitasLBi
FOR
FOR
Flexsteel.com
Goodyear
04
05
06
TITLE
TITLE
TITLE
Rednote UX Experience
Mobile App
Whose Sign Is It Anyway?
CREATED BY
CREATED BY
CREATED BY
Connelly Partners
Rue La La
SapientNitro Accelerated Prototype
TITLE
Medisafe: Medicine Reminder, Prescription
and Pill Organizer
CREATED BY
Medisafe
FOR
FOR
Rednote
SapientNitro
01
02
03
04
05
06
Carmen Bocanegra,
Director of Experience
Strategy, Almighty
Leah Goldenthal,
Account Management
Omri Shor,
CEO & Co-founder
Anne Sisto
Ian Albert
Nancy Maya
Dave Norcott
Allie Cleary,
Associate Producer
Ben Seldin
Mike Dolan
Claire Bourdreau
Project Management,
Creative Strategy
Rotem Shor,
CTO & Co-founder
Dustin Devlin, Editor
Mimi Weber, Experience
Designer, Almighty
Steve Curran
Rob O’Toole
Andrew Mui, Editor
Carlos Baez, Experience
Designer, Almighty
Lisa Taylor, Search
Sid Iyer
Jane Ugrinovskiy,
Experience Designer
Brandon Lamontagne,
Sr. Content Strategist,
Almighty
Tonie Snyder,
Sr. Producer, Almighty
Pete Strutt,
VP Creative, Almighty
Jeff Wilder,
VP Technology, Almighty
Julie Bizzis, SVP,
Strategic Growth,
Almighty
Ben Rotundo
Technology: Charlie
Bleau, Harrison
Prak,Haiyan Sui
Michael Histen,
User Experience
Kyle Coan
Abby Lokshin
Arash Hadipanah
Mo Morales,
Innovation Manager
Thibault Kim, Senior
Designer
Barry Fiske,
VP, Executive Creative
Director
11 / CAUSE, NONPROFIT & GOVERNMENT MARKETING
01
02
03
TITLE
TITLE
TITLE
Patient Stories
Medicine and the Military
DSO REPLAY
CREATED BY
CREATED BY
POWERED BY
SMALL ARMY
MullenLowe U.S.
Brightcove Inc.
FOR
FOR
FOR
Boston Medical Center
JAMRS, Department of Defense
Detroit Symphony Orchestra
04
05
06
TITLE
TITLE
TITLE
Helen Keller Services
Lives on the Line
Shoo the Flu
CREATED BY
CREATED BY
CREATED BY
iFactory
Almighty
Racepoint Global
FOR
FOR
FOR
Helen Keller Services
Oxfam America
Shoo the Flu
01
Director of Digital
Services
Kim Bennett, Group
Head Producer
04
05
06
Dana Ferruzzi,
Art Director
KC Cole. Senior Director,
Media Planning and
Research
Lindsay Morancy, Senior
Account Executive
Greg Crist, Designer
Mimi Weber, Experience
Designer, Almighty
Amanda Dalton,
Account Executive
Gerald Hastings, Sr.
Designer, Almighty
Bernice Cheng, Art
Director
Jeff Preussner, Sr.
Developer, Almighty
Meredith Bell, Associate
Creative Director
Andrew Massouh, Sr.
Producer, Almighty
John Gonnella,
Executive Creative
Director
Jennifer Giampaolo,
Assistant Relationship
Manager
Sylvain Lucarelli,
Assistant Video Producer
Jess Tardy, Senior Writer
Paul Dome, VP,
Relationship
Management
Joe Krikava, Associate
Creative Director
02
Sam Pitino,
Creative Director
Brittany White, Account
Director
Elaina Bates-Egan,
Creative Services
Manager
Tyson Schmitt, Art
Director
Evangeline Condakes,
Junior Writer
Ellie Barrett, Media
Coordinator
Aurelio D’Amico, Senior
Jon Reil, Creative
Director
Dan Johnston, Creative
Technologist
John Wolfarth, Group
Creative Director
Amanda Voodre, Senior
Content Developer
03
Gabrielle Poshadlo,
Director of
Communications and
Media Relations
Allison McLaughlin,
Developer
Beth Carron, Producer
Cheryl Tivey, Sales
Kimberly Emrick,
Strategist
Lydia Sankey, UX Design
Pete Strutt, VP Creative,
Almighty
Kathryn Ginsburg,
Director of Operations
Helen Keighron, VP
Experience Strategy,
Almighty
Erik Rönmark, General
Manager and Artistic
Administrator
Jane Huber, Creative
Director, Oxfam
Eric Woodhams,
Campaign Director,
Director of Digital
Initiatives
Michael Borum, Web
Manager, Oxfam
Edward Christopher,
Executive Vice
President
Seth Hatfield, Senior Art
Director
Elli Vandegrift, Senior
Producer
Maggie Chang, Vice
President
TRAVEL, ENTERTAINMENT & LEISURE MARKETING / 12
01
02
03
TITLE
TITLE
Get Off Your Tuchus!
TITLE
#NYCTAKEOFF
Star Wars Package Illustration
CREATED BY
CREATED BY
CREATED BY
MullenLowe U.S.
SMALL ARMY
Pilot
FOR
FOR
FOR
JetBlue Airways
Jewish Arts Collaborative
Lucasfilm
04
05
06
TITLE
TITLE
TITLE
Pease Golf Course Website Redesign
Come Seek Live
Younger Season 2 Premiere
CREATED BY
CREATED BY
CREATED BY
Fishnet Media
Mediahub/Mullen
Mediahub/Mullen
FOR
FOR
FOR
Pease Golf Course
Royal Caribbean International
TV Land
01
02
Lisa Della Piana,
Art Director
Brandon brown,
Art Director
Joe Palasek, Associate
Creative Director
Jennifer Giampaolo,
Assistant Relationship
Manager
Pete Shamon, Associate
Creative Director
Sarah Schmid,
Copywriter
Enrique Camacho,
Executive Creative
Director
Dave Weist, Executive
Creative Director
Tim Vaccarino, Executive
Creative Director
Pier Madonia, Senior Art
Director
Joe Krikava, Associate
Creative Director
Sam Pitino, Creative
Director
Elaina Bates-Egan,
Designer
xDana Ferruzzi, Designer
Drew Levy, Digital
Marketing Specialist
Ellie Barrett, Media
Coordinator
Aurelio D’Amico, Senior
Director of Digital
Services
KC Cole, Senior
Director, Media
Planning and Research
Harry Kniznik, Sr.
Copywriter
Heather Pidgeon, VP,
Media Director
Paul Dome, VP,
Relationship
Management
03
Chris Ford, Creative
Director, Pilot
04
05
06
Jared Lemos, Account
Manager, Co-founder
Sean Corcoran
Kristen Multer Abramo
Kate Pitman
Laurel Boyd
Sean Reusch,Director of
Design
Alex Gordon
Michelle Blaser
Hannah Slavin,Project
Manager
Rob Kottkamp
Jessi Fuchs
John Kearse
Production Manager
Visual Designer
Kam Mertz, Visual
Designer
Dustin Johnson
Kay Pancheri
Lauren Yetra
13 / MOST INNOVATIVE USE OF IOT
01
02
03
TITLE
TITLE
TITLE
SNAP AutoMagic Lock
Swirl Mobile Presence Platform
Yankee Candle Scent Systems
CREATED BY
CREATED BY
CREATED BY
SapientNitro
Swirl Networks
Rocket Farm Studios
FOR
FOR
SapientNitro Accelerated Prototyping (SNAP)
Yankee Candle
01
02
03
Allie Cleary, Associate
Producer
Hilmi Ozguc,
Founder and CEO,
Swirl Network
David Langton, VP
Engineering
Vicente Casellas,
Designer
Andrew Mui, Editor
Mo Morales, Innovation
Manager
Amber Cook, Interactive
Developer
Barry Fiske,
VP, Executive Creative
Director
Todd Becker, COO
FASHION & APPAREL MARKETING / 14
01
02
03
TITLE
TITLE
TITLE
Pay With A Cupcake
The Daily Grind
The Moment Series
CREATED BY
CREATED BY
CREATED BY
MullenLowe U.S.
Almighty
Reebok, ViceSPORTS, BULLITT
FOR
FOR
FOR
Zappos.com
New Balance
Reebok International Ltd.
01
02
03
Nick Mathisen,Lisa
Mathisen, Associate
Creative Directors
RJ Evans, Chief Creative
Officer, Almighty
Bethany O’Dell,
Brand Comms
Carlos Baez, Experience
Designer, Almighty
Max Summit,Classics
Manager,
Tova Kaplan, Producer,
Almighty
Jess Ruscito, Client
Lead, Head US Media
Alex Nelson, Sr.
Copywriter, Almighty
Mack Leahy, US Media
Jon Ruby, Creative
Director
Dave Weist, Executive
Creative Director
Tim Vaccarino, Executive
Creative Director
Ryan Montgomery,
Senior Art Director
Tim Bildsten, Senior
Copywriter
Ryan Cassidy, Digital
Marketing Manager,
Running
Alvin Chow, Global
Marketing Director Field
of Play, New Balance
Jon Mercer, Video Editor
Kyle Predki, Video Editor
Ellie Clayman, Us Media
Support
15 / BEST EMPLOYEE EFFICIENCY TECHNOLOGY
01
02
03
TITLE
TITLE
TITLE
Sales Learning Platform
Buildium
Message Center, Catalyst
CREATED BY
CREATED BY
CREATED BY
Allego
Buildium
C Space
04
05
06
TITLE
TITLE
TITLE
Addressing the Human Side of
Sales Acceleration
Vocoli
CREATED BY
Massachusetts Technology Corporation
CREATED BY
WeSpire
CREATED BY
WeSpire
Qstream, Inc.
01
02
03
04
05
06
Yuchun Lee
Michael Monteiro, CEO
and Co-founder
Vita, Associate Director
of Product
Matt Propst, Justin
Iacovino, Development
Duncan Lennox, CEO
and Co-founder
Susan Hunt Stevens,
Dimitris Georgakopoulos,
President and
Co-founder
Bryant, Manager of
Technology Operations
Chris Schubert,
Marketing
Barry Paul,
CTO and Co-founder
Kate Adams,
Slava,Senior Director
of Engineering and
Development
Rich Kneece, Product
Price Kerfoot,
CTO and Co-founder
John Carmichael,
Mark Magnacca
Andre Black
Ed Chin
Dave, Senior Software
Engineer
Cameron, Senior Vice
President of Product
Technology
Daniel, Software
Engineer
Andrea,Vice President,
Client and Consumer
Services
Daniel Reineberg, UI/UX
Dan Widing,
Corey Hanson,
Brendan Kemp,
Andrew Borstein
MOST INNOVATIVE AD TECHNOLOGY / 16
01
02
03
TITLE
TITLE
TITLE
clypd Platform
Mobile Audience Platform
Grapevine
CREATED BY
CREATED BY
CREATED BY
clypd
Fiksu
Grapevine
04
05
06
TITLE
TITLE
TITLE
Mavrck
Advertising Automation Software
Pixability v4
CREATED BY
CREATED BY
CREATED BY
Mavrck
Nanigans
Pixability
01
02
03
04
05
06
Ric Calvillo,
Co-founder & CTO
Micah Adler, CEO and
Founder
Brendan Lattrell,
Founder & CEO
Liz Gottbrecht, Director
of Marketing, Mavrck
Ric Calvillo,
Co-founder & CTO
Bettina Hein, Founder
& CEO
Claude Denton,
Co-founder & CTO
Tom Caputo, CPO
Grant Deken,
Co-founder & CPO
Claude Denton,
Co-founder & CTO
Andreas Goeldi, CTO
Mark Corner, CTO
Kimberly Bond,
Co-founder &
Community Director
Kathleen Mcanneny,
Co-founder & Accounts
Director
Ryin Bradley,
Co-founder & Accounts
Director
Pete Martin, VP
Engineering
Theresa Moore, VP
Customer Success
Don Cosseboom,
Senior Product Manager
John Baker, Chief Data
Scientist
Jackie Swansburg
Paulino, Director of
Customer Insights
PROFESSIONAL SERVICES MARKETING / 18
01
02
03
TITLE
TITLE
TITLE
My IT Empire
Responsive Web App & Marketing
Experience
SmashFly Website
CREATED BY
CREATED BY
Jack Morton Worldwide
FOR
Molly Wylie,
Account Director
John Bogan, Art
Director, Client
Services Director
Steve Masterson, Senior
Associate Strategist
John Ayoub, Senior
Designer
SmashFly
Fidelity Charitable
02
Susan Major, Copywriter
FOR
FOR
01
Glenn Britland, Associate
Creative Director
CTP
SapientNitro
Eaton
Jon Ianelli,Copywriter
Jill Martin, Creative
Director
Jared
Kelleher,Designer
Carson Lund, Editor
Rachel Lyons, Senior
Production Coordinator
Andrew Steinhouse,
Program Manager
Franny Reynolds, VP,
Executive Producer
Amisha Doshi,
Research & Usability
Ben Grossman, VP,
Strategy Director
David Cooperman &
Katharina Licht, Senior
Art Directors
Kit Casey, Senior
Copywriter
CREATED BY
03
Emily Morgan &
Gail Fogel,Senior
Experience Designers
Kara Day, Art Director
Dylan Wilson,
Florencia Balseiro,
Carla Crandall, Joe
Carpenito, Evan
Dana, Amber Cook,
Developers
Chris Dunn, Digital Art
Director
John Stanhope,
Developer
Casey McTiernan, Digital
Producer
Jen Powers, Junior Art
Director
Jonathan Schoeck, Sr.
Digital Art Director
Kevin Redmond, VP,
Director of Digital
17 / MOST INSIGHTFUL: BIG DATA & ANALYTICS INNOVATION
01
02
03
TITLE
TITLE
TITLE
Bulhorn CRM
Consumer Persona
RedPoint Convergent Marketing Platform
CREATED BY
CREATED BY
CREATED BY
Bulhorn
Digilant
RedPoint Global, Inc.
04
05
06
TITLE
TITLE
TITLE
True Reach Planner
AdWords Performance Grader
Portfolio Pathing
CREATED BY
CREATED BY
CREATED BY
Visible Measures
WordStream, Inc.
Customer Portfolios
01
02
03
04
05
06
Matt Fischer, CTO
Augie MacCurrach
Brian Shin,
Founder and CEO
Augie MacCurrach
Nick Godfrey
Carol , Vice President of
Marketing
Glen Choi, Engineer
Bryan Roy, Director
of Product Design &
Innovation
Nick Godfrey
Paul Welsh
RedPoint Global
Evan Lin,Product
Manager
Larry Kim, Founder and
Chief Technology Officer
Joe Kimball, Product
Manager
Art Papas, Founder and
CEO
Hung Nguyen,
SVP of Product
Jeff Neumann, Product
Director
James Reetzke & Paul
O’Brien, Senior Software
Engineers
Meg Lister, Senior
Specialist, Site
Optimization
Janelle
Flaherty,Software
Engineer
Laura Taylor, VP,
Acquisition and
Experience Design
Shawn Pierce, Software
Engineer Manager
Patrick Heath, VP,
Engineering
Chris Ryan, QA Manager
Manish Barmecha, VP,
Product
Paul Welsh
We are proud to support
MITX
and its Annual Awards
CELEBRATING 20 YEARS of digital
marketing and technology innovation
www.morganlewis.com
© 2016 Morgan, Lewis & Bockius LLP
19 / HEALTHCARE, WELLNESS & PHARMACEUTICAL MARKETING
01
02
03
TITLE
TITLE
TITLE
Stronger Together
Dana-Farber Intranet
Love Your Sun Scene
CREATED BY
CREATED BY
CREATED BY
SMALL ARMY
Traktek Partners
AMP Agency
FOR
FOR
FOR
Boston Medical Center
Dana-Farber Cancer Institute
Energizer Personal Care
04
05
06
TITLE
TITLE
TITLE
Cologuard 2015
MSKCC.org Redesign
Health System Redesign
CREATED BY
CREATED BY
CREATED BY
Norbella
DigitasLBi, Phase2 Technology,
The Big Blue House
FOR
FOR
FOR
Exact Sciences Corp.
Memorial Sloan Kettering Cancer Center
Yale New Haven Health
01
Dana Ferruzzi,
Art Director
Jennifer Giampaolo,
Assistant Relationship
Manager
Sylvain Lucarelli,
Assistant Video Producer
Sam Pitino, Creative
Director
Elaina Bates-Egan,
Creative Services
Manager
Drew Levy, Digital
Marketing Specialist
Ellie Barrett. Media
Coordinator
Papee Thirawat, Senior
Designer
Aurelio D’Amico.
Primacy
Senior Director of Digital
Services
Daria Perreault, Creative
Design
Bruce Kofi, Developer,
AMP
Greg Angland,Media
Director
KC Cole, Senior Director,
Media Planning and
Research
Jill Baker, Creative
Engineer
Katelyn Nadeau, Director,
Media Operations, AMP
stephanie noris,President
Bethany Bayer, Creative
Strategist
Jonathan Rhyan, Senior
Marketing Manager, AMP
Taryl Hafer, Senior Writer
Neeta Goplani, Experience
Design
Matt St. Pierre, Studio
Designer
Mary Kate Sparks,
Integrated Production
Matt Jacobs, VP,
Managing Director,
Edgewell Personal Care
Heather Pidgeon, VP,
Media Director
03
Paul Dome,VP,
Relationship Management
Kevin Casey, Associate
Creative Director, AMP
02
Tim Beaton, Copywriter,
AMP
Lauren Haslett, Account
Management
Colin Booth, Creative
Director, AMP
Michelle Meyer, Account
Management
Vlad Abramyants,
Designer, AMP
Melanie Moser, Senior
Relationship Manager
04
Nate Leach,Senior Digital
Buyer
Josh Chang, Senior Paid
Search Specialist
05
Lauren Haslett, Account
Management
Katie Langhammer,
Assistant Media Planner
Michelle Meyer, Account
Management
Ashley Blais,Associate
Media Director
Daria Perreault, Creative
Design
Teresa Conant,Broadcast
Supervisor
Jill Baker, Creative
Engineer
Sofie Guariglia, Content
Marketing Assistant
Bethany Bayer, Creative
Strategist
Lindsey Johnston,Content
Marketing Strategist
Neeta Goplani,
Experience Design
Mary Kate Sparks,
Integrated Production
06
Dagmara Scalise, AVP
Account Management
Jon Damato, AVP,
Creative Director
Jon Stewart, Senior
Project Manager
Jed Goski, Associate
Technology Director
Danielle Litke, User
Experience Designer
Peter Mello, Senior
Experience Designer
Chris Lagassey, Lead
Creative Technologist
Ingo Grammel, Senior
Marketing Manager
BEST DIGITALLY-POWERED EXPERIENTIAL MARKETING / 20
01
02
03
TITLE
TITLE
TITLE
A Better Wingman
Digital Baseball Card
Come Seek Live
CREATED BY
CREATED BY
CREATED BY
Mediahub/Mullen
SapientNitro
Mediahub/Mullen
FOR
FOR
FOR
Jet Blue Airways
Boston Red Sox
Royal Caribbean International
04
TITLE
Virtual Reality Campus Tour
CREATED BY
Primacy
FOR
Regis University
01
02
Keith Lusby
Sarah Bruckner, Account
Management
Jade Watts
Shoshana Levine
Lauren Meyers
Tim Vaccarino
Dave Weist
Ben Salsky
Drayton Martin
Caitlin Evans, Account
Management
Meghan Flannery,
Account Management
Brian Donovan,
Associate Creative
Director/Senior
Copywriter
Pete Tschudy, Creative
Director
Jon Casey, Senior Art
Director
Barry Fiske, VP,
Executive Creative
Director
04
Jeff Johnson, SVP,
Strategic Practices
Allison Minutillo,
Account Director
03
Kieran McCabe, VP,
Creative Director
Sean Corcoran
Mary McPheat, AVP,
Project Management
Kate Pitman
Alex Gordon
Rob Kottkamp
Larry Mintz, Creative
Director
John Kearse
Kelsey Liggett, Designer
Kay Pancheri
Vicente Casellas,
Designer
Lauren Yetra
Dustin Johnson
Melissa Tait, SVP,
Technology & Project
Management
Nick Manning, Associate
Director, Video &
Production
Alicia Millane, Lead
Videographer
Justin Lutz, Senior
Developer
21 / BEST CONTENT MARKETING PROGRAM
01
02
03
TITLE
TITLE
TITLE
Humankinda
Totally Different Beast Campaign and
ML.com Relaunch
The Moment Series
CREATED BY
CREATED BY
Mediahub/Mullen
CREATED BY
Starcom, Hill Holliday
Reebok, ViceSPORTS, BULLITT
FOR
FOR
FOR
Jet Blue Airways
Merrill Lynch Wealth Management
Reebok International Ltd.
04
05
06
TITLE
TITLE
TITLE
Digital Baseball Card
The WordStream Blog
#WatchingPaintDry
CREATED BY
CREATED BY
CREATED BY
SapientNitro
WordStream, Inc.
Racepoint Global
FOR
FOR
FOR
Boston Red Sox
WordStream, Inc.
Glidden
01
02
Keith Lusby
Robert Wittmann,
Starcom USA
Jade Watts
Rachel Allen
Shoshana Levine
Kelly McGowan
Lauren Meyers
Drayton Martin
Molly Bluhm
Michael Gatti, Starcom
USA
Jon Ellenberg,
Merrill Lynch Wealth
Management
Terri Schriver.
Merrill Lynch Wealth
Management
Jeremy Tate, Starcom
USA
03
Joseph Corriero,
Merrill Lynch Wealth
Management
Bethany O’Dell, Brand
Comms
Janna Turner.
Merrill Lynch Wealth
Management
Sarah Bruckner, Account
Management
Caitlin Evans, Account
Management
Meghan Flannery,
Account Management
Sarah Greenspan,
Starcom USA
Doug Ellington,Merrill
Lynch Wealth
Management
04
Max Summit,Classics
Manager,
Jess Ruscito, Client
Lead, Head US Media
Mack Leahy, US Media
Ellie Clayman, Us Media
Support
Brian Donovan,
Associate Creative
Director/Senior
Copywriter
Pete Tschudy, Creative
Director
Larry Mintz, Creative
Director
Kelsey Liggett, Designer
Vicente Casellas,
Designer
Jon Casey, Senior Art
Director
Barry Fiske, VP,
Executive Creative
Director
Laura Taylor, VP,
Acquisition and
Experience Design
Dan Shewan, Web
Content Specialist
05
06
Elisa Gabbert, Content
Marketing Manager
Amanda McCarthy,
Account Executive
Mark Irvine, Data
Scientist
John Gonnella,
Executive Creative
Director
Larry Kim, Founder and
Chief Technical Officer
Drake McCabe, FrontEnd Web Developer
Erin Sagin,Senior
Specialist, Site
Optimization
Meg Lister,Senior
Specialist, Site
Optimization,
Rose Yaksic, Media
Supervisor
Seth Hatfield, Senior Art
Director
Isadora Dunne, Senior
Copywriter
Laura Smith,Vice
President, Account
Services
MOST INNOVATIVE CYBERSECURITY TECHNOLOGY / 22
01
02
03
TITLE
TITLE
TITLE
Privileged Account Security Solution
Cybric
Converged Endpoint Platform
CREATED BY
CREATED BY
CREATED BY
CyberArk
Cybric
Confer
04
TITLE
Digital Guardian 7.0
CREATED BY
Digital Guardian
01
02
03
Udi Mokady, Founder,
President & CEO,
CyberArk
Ernesto DiGiambattista
Paul Morville, Confer
Sean B. Walter
Jeff Kraemer, Confer
Andrew Gilman
Mark Quinlivan, Confer
Roy Adar, Senior Vice
President, Product
Management, CyberArk
Mike D. Kail
Cybric team
04
23 / MARKETING TO MILLENNIALS
01
02
03
TITLE
TITLE
TITLE
SKYN Feel Everything
#GarnierMusic
X Marks the Spot
CREATED BY
CREATED BY
CREATED BY
AMP Agency
AMP Agency
SapientNitro
FOR
FOR
FOR
Ansell Healthcare
Garnier
Jeep
04
TITLE
Come Seek Live
CREATED BY
Mediahub/Mullen
FOR
Royal Caribbean International
01
02
03
04
Sara Sandidge,
Account Executive
Erica Melia
Tyler Smith & Shankar
Duria, Art Directors
Sean Corcoran
Nicole Sorice, Associate
Creative Director
Derek Shore
Ronan Doyle & Giancarlo
Pisani, Associate
Creative Directors
Alex Gordon
Kevin Casey, Account
Supervisor
Shaylan Griswold
Nicole Merritt
Kate Pitman
Rob Kottkamp
Matthew Seguin,
Associate QA
John Kearse
Kay Pancheri
Ethan May, Developer
Lawrence Wang,
Copywriter
Cornelious Robinson,
Digital Media Specialist
Alan Pafenbach, Creative
Director
Nicole Peterson, VP,
Client Solutions
Kevin Ho, Developer
Vlad Abramyants,
Designer
Matt Jacobs, VP,
Managing Director
Kerry Aitcheson,
Manager Creative
Operations
Nawal Sadeq, Producer
Allyson Mecca, Program
Manager
Dustin Johnson
Lauren Yetra
theatomgroup.com
We work with companies that value possibility, and use
technology to advance. We solve big problems in small
teams, using technology purposefully, to grow each client’s
business as if it were our own.
C AT E G O R Y
BEST SELFIE
Pick your platform, tag your pics with
#mitxawards and pick up a print on us.
ps.theatomgroup.com
MOST INNOVATIVE HEALTHCARE & LIFE SCIENCES TECHNOLOGY / 24
01
02
03
TITLE
TITLE
Medisafe: Medicine Reminder, Prescription
and Pill Organizer
TITLE
Hotseat
CREATED BY
CREATED BY
Mad*Pow
Medisafe
01
02
03
Dustin DiTommaso,
SVP Behavior Change
Design, Mad*Pow
Omri Shor, CEO &
Co-founder
Allie Cleary, Associate
Producer
Rotem Shor, CTO &
Co-founder
Andrew Mui, Editor
Amy Cueva, Co-founder,
Chief Experience Officer,
Healthcare Principal,
Mad*Pow
Rich Woodall, Senior
Visual Experience
Designer & Illustrator,
Mad*Pow
Fran Melmed, context
communications
Charlie Barber,
Experience Designer
Mo Morales, Innovation
Manager
Lance Laughlin,
Interactive Developer
Barry Fiske, VP,
Executive Creative
Director
SNAP Heart to Heart
CREATED BY
SapientNitro Accelerated Prototyping
25 / BEST USE OF DATA TO DRIVE MARKETING IN AN INNOVATIVE WAY
01
02
03
TITLE
TITLE
TITLE
JetBlue Dynamic Digital
JM Lexus Conquest Campaign
My IT Empire
CREATED BY
CREATED BY
CREATED BY
Mediahub/Mullen
C-4 Analytics
Jack Morton Worldwide
FOR
FOR
FOR
JetBlue Airways
JM Lexus
Eaton
04
05
06
TITLE
TITLE
TITLE
Data-Driven Deposit Consumer Checking
Accounts
My Lawn App
Tom’s of Maine
CREATED BY
CREATED BY
Fiksu
Mavrck
FOR
FOR
Scotts
Tom’s of Maine
CREATED BY
Radius Bank
01
02
03
04
05
06
Keith Lusby
Phil Murphy, Senior
Account Director
Molly Wylie, Account
Director
Carie Kelly
Ben Lovett, Account
Director, Agencies
Greg Rothman,
Account Manager
Glenn Britland, Associate
Creative Director
Jeff Nowicki
Liz Gottbrecht,
Director of Marketing,
Mavrck
Trevor Spiro, Director of
Paid Search
Susan Major, Copywriter
Jade Watts
Rachel Allen
Alex Hale
Drayton Martin
Molly Bluhm
Grace Clemow
Joey Tomaino
Stephen Gage, Senior
Designer & Developer
Alyssa Paquette,
Web Designer
Justin Bourguignon,
Senior Content Editor
Andrew Carreiro,
Creative Strategist
Ben Carsley, Editorial
Director
Steve Masterson, Senior
Associate Strategist
John Ayoub,
Senior Designer
Rachel Lyons, Senior
Production Coordinator
Franny Reynolds, VP,
Executive Producer
Ben Grossman, VP,
Strategy Director
Brie Noyes
Jason Zhao
Shannyn De Arman,
Advertising Sales
Manager
Sarah Forster,Senior
Manager, Client
Development
Dave Cote, VP, Client
Development
BEST MARKETING ON A DIME / 26
01
02
03
TITLE
TITLE
ISGM Third Thursday
TITLE
Naming, Branding & Package Design
Petco Foundation
CREATED BY
CREATED BY
CREATED BY
Pilot
Norbella
SapientNitro
FOR
FOR
FOR
Great Circle Coffee Company
Isabella Stewart Gardner Museum
The Petco Foundation
01
02
03
Erik Weikert, Senior Art
Director
Lindsey Johnston,
Content Marketing
Strategist
Kim Kaufmann & Marie
Rockett, Associate
Creative Director,
SapientNitro
stephanie noris,
President
Sofie Guariglia, Content
marketing assistant
Allie Cleary & Nate
DeLong, Associate
Producer, SapientNitro
Michael GIlday,
Producer,SapientNitro
Barry Fiske, VP,
Executive Creative
Director, SapientNitro
Aaron Frutman, Director
of Photography,DGA
Productions
Matt Stravapolous, DGA
Productions
Catharine Uyenoyama,
Production Manager,
DGA Productions
Dylan Law, Steadicam
Operator, DGA
Productions
27 / BEST B2B INTEGRATED MARKETING
01
02
03
TITLE
TITLE
TITLE
Think Optimize
Helping you Succeed
Red Hat IT Without Boundaries
CREATED BY
CREATED BY
CREATED BY
PJA Advertising + Marketing
Corey McPherson Nash
CTP, Red Hat, New Fangled
FOR
FOR
FOR
Brother Printers
Liberty Mutual Insurance
Red Hat
04
05
06
TITLE
TITLE
TITLE
People Products
Born to Design
Dream Job
CREATED BY
CREATED BY
CREATED BY
Staples, Inc.
Small Army
Mediahub/Mullen
FOR
FOR
FOR
Staples, Inc.
SolidWorks
Constant Contact
01
02
03
04
05
06
PJA Advertising +
Marketing :
Elizabeth Carter,
Associate Creative
Director, Corey
McPherson Nash
Dave Vater,
Account Supervisor
Nicole Mercado,
Lead Designer
Sam Pitino,
Creative Director
Keith Lusby
John Stanhope,
Developer
Andrea Loguidice,
Creative Manager
Tracy Barahona
Ryan Evans, Director
of Experience Design,
Corey McPherson Nash
Steve Angel,
Director of Strategy
Whitney Mangiafico,
Creative Manager
Elaina Bates-Egan,
Creative Services
Manager
Grant Pace, Executive
Creative Director
Jane Scanlon, Associate
Director, Creative Media
Strategy & Execution
Ashley Wallace Jones,
Account Supervisor
Lauren Bell, Associate
Creative Director
Brian Bernier, Associate
Creative Director
Dave Maloney, Broadcast
Producer,
Brother Printers:
Mike Wanzie, Sr. Manager,
Media Services
Chris Frame, Creative
Director
Aaron DaSilva, VP, Executive
Creative Director
Margie Ahnell, Senior
Project Manager
Anthony Gentles, Video
Editor/Annimator
Andrea Naddaff,
Project Director, Corey
McPherson Nash
Jane Roper, Writer, Corey
McPherson Nash
Joe Grassia, Developer,
Atomic Mouse
Jill Silver, Director,
Marketing
Communications
Operations Commercial
Insurance Marketing,
Liberty Mutual Insurance
Mark Fredrickson,
Managing Director,
Technology Practice
Jonathan Schoeck,
Sr. Digital Art Director
Alaina Muniz,
Sr. Digital Producer
Mark Bappe
VP, Creative Director
Kevin Redmond,
VP, Director of Digital
Brandon Brown,
Senior Designer
Papee Thirawat,
Senior Designer
Saralyn Marquis, Digital
Marketing Specialist
Lisa Johnson,
Studio Designer
Jay Poropatich,
Sr. Director, Digital
Marketing
Matt St. Pierre,
Studio Designer
Ellen Comley, VP
Integrated Media
Kathryn Thakur, Digital
Marketing Manager
MITX
Paul Dome, VP,
Relationship
Management
Sylvain Lucarelli,
Video Producer
Kelly McGowan
Selena Jakupovic
BEST B2C INTEGRATED MARKETING / 28
01
02
03
TITLE
TITLE
Outdoorsman
TITLE
Summer Chill
CREATED BY
CREATED BY
POWERED BY
SapientNitro
SapientNitro
Brightcove Inc.
FOR
FOR
FOR
Dunkin’ Donuts
Ram Trucks/FCA
Detroit Symphony Orchestra
DSO Replay
04
TITLE
LEGO Technic Shorts
CREATED BY
Isobar
FOR
LEGO Systems, Inc.
01
02
03
04
Brian Donovan, Associate
Creative Director/Senior
Copywriter
Allie Cleary,
Associate Producer
Larry Mintz & Pete Tschudy,
Creative Directors
Erik Lund & Vicente Casellas,
Designers
Dustin Devlin, Editor
Jen Pinto & Amy Snelling,
Group Account Directors
Mike Maione,
Group Account Lead
Vince Russell,
Interactive Developer
Nick Kast, Program Manager
Jon Casey, Senior Art Director
Mike Diaz,
Senior Broadcast Producer
Barry Fiske, VP, Executive
Creative Director
Ronan Doyle,
Associate Creative
Director
Gabrielle Poshadlo,
Director of
Communications and
Media Relations
Andrew Morse,
Creative Director
Giancarlo Pisani,
Associate Creative
Director
Ohad Cohen,Copywriter
Ilan Frankel,Copywriter
Lawrence Wang,
Copywriter
Alan Pafenbach,
Creative Director
Nathaniel Bennett,
Program Manager
Ivan Blotta,
Senior Art Director
Kathryn Ginsburg,
Director of Operations
Erik Rönmark,
General Manager and
Artistic Administrator
Eric Woodhams,
Campaign Director,
Director of Digital
Initiatives
Robert Goeldner,
Associate Creative
Director
Darren Bourque,
Associate Creative
Director
Jake Silva,
Art Director
Amy Gale,
Communications
Director
Allie DeBaere,
Account Manager