Raising North Carolina

Fight for
the system
Neimand Collaborative for
BUILD Initiative National Meeting, Atlanta
October 19, 2012!
BUILD The problem
There is great need for quality
early childhood development,
but there is no great demand.
BUILD The construct
politics, policy, popularism
popularism, politics, policy
policy, popularism, politics
BUILD The rules
Your chatter has to be as strong
as your matter—you have to
create permanent demand.
BUILD The rules
Complex systems must be sold
as simple solutions with great
extrinsic value to all
stakeholders.
BUILD The advocacy box
How does your issue solve your stakeholders’ goals?
Raising
North
Carolina
Raising North Carolina Strategy
Solution: Brand the ecosystem
to make it evident within
communities—participants carry
a common visual ID in addition
to their own.
Raising North Carolina Message
Raising North Carolina
Helping families grow children stronger from
cradle to classroom, career, and
community.
Raising North Carolina Merchandising
Raising North Carolina Collateral
Economic
development starts
with early childhood
development.
North Carolina’s greatest resource is its people. Helping families
raise stronger children is essential to raising North Carolina’s economic
competitiveness and guarantees a prosperous future. Families are the greatest
producers of early skills and abilities in young children. Smart, healthy and
productive children grow into valuable employees and productive citizens.
Raising North Carolina helps families do their job. It’s a network of
people, organizations and agencies working together to maximize the early
developmental resources local families need to raise capable children and
successful adults.
High quality services create the highest quality outcomes. When you
see the Raising North Carolina logo, you’re seeing one of the many people who
are helping raise North Carolina’s economy through effective early childhood
development.
Learn more at www.raisingNC.org
See the Raising North Carolina logo and you’re seeing one of the many who
are raising North Carolina’s economic future through quality early childhood
development. Raising North Carolina helps families raise strong students,
valuable employees and North Carolina’s economic future through high quality
early childhood development.
Learn more at www.raisingNC.org
Raising North Carolina Website
Raising North Carolina Website