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SUZUKI RG500
4 0 TH A N N I V E R S A RY
PROPOSAL 2014
BIKERS’ CLASSICS
Philosophy / Aim
> Giving a new dimension to your past,
using it to promote today
and to prepare tomorrow
> By conveying only positive values
for the Suzuki brand, associating it
with warm concepts like:
SYMPATHY
HERITAGE
GENERATIONS TIES
CONVIVIALITY
STYLE
LOYALTY
CULTURE
AWARENESS
DREAMS
…
Event
Presentation
HAS BEEN ORGANISED SINCE 2003
IN CONSTANT EVOLUTION, REACHING,
IN 2013:
> 700 classic motorcycle owners
from all over Europe enjoying three days
of trackday riding
> 80 teams registered
for the 4 Hours of Spa Classic endurance race
> 40.000 spectators
> 145 journalists accredited – 73 media
> GP Parade: 110 ex GP riders
of which 16 World Champions, happy to meet again
> on the world’s most beautiful track
Why the
Bikers’ Classics?
THE BIKERS’ CLASSICS
IS AN EXCELLENT OPPORTUNITY
TO CELEBRATE
SUZUKI’S RG500 40TH ANNIVERSARY
AS THE BRAND COULD BENEFIT FROM:
The Bikers’ Classics is an excellent opportunity
to celebrate Suzuki’s RG500 40 TH Anniversary
as the brand could benefit from:
A unique opportunity for European promotion & branding
of it’s famous history
The Bikers’ Classics gives every spectator the chance to dream
just by rubbing shoulders and chatting with a world champion,
touching their factory bike, the sound of the motorcycles, the
high octane atmosphere surrounding the theatre on the track…
It’s all about emotions that compels people to come back time
and time again
The unique atmosphere of true passion for motorcycling – as
passion is so important when it comes to motorcycle sales
The very rich motorcycle history of the Spa-Francorchamps track
Accessibility to Spa-Francorchamps: as this would be a great
choice for many European people. Belgium is the so-called
centre of Europe
A unique place to organize a European Suzuki Club meeting
with ride outs from the different countries to the Bikers’ Classics
A great opportunity for some market research amongst 1000’s
of motorcyclists coming from all over Europe
Partnership
Proposal
> We would be privileged to mention the
40 TH Anniversary celebration in our European
communication. We endeavour to offer Suzuki
International a unique position at the greatest
classic motorcycle event in Europe
> We would be privileged to work with
SUZUKI as THE official partner in 2014.
Our duty is therefore to propose you the best
possible association with the event offering a
real value for money partnership
> Our proposal, described in the following
pages, is the basis of an agreement, subject
to adaptation to your specific needs
> As we have made the Bikers’ Classics the
biggest European classic motorcycles event
– this association will only be made possible
with a basic entry fee partnership
SUZUKI’S LOGO WILL BE PUTTED
FORWARD ON THE EVENT’S VISUAL :
WEB COMMUNICATION
Suzuki logo, banner and weblink on
> official event’s website (350.000 visitors in 2013)
> event’s newsletters (28.000 sendings)
PRINT COMMUNICATION
Suzuki logo to be displayed on
> 25.000 posters
> 100.000 folders
> 30.000 programmes
> 300 press kits
> 40.000 tickets
> full quadri ads in specialised magazines
Our 2014 media plan value is around 200.000 €
(TV, radio, newspapers, magazines, web)
Suzuki
During the Event
SUZUKI RG500 40 TH
ANNIVERSARY EXPOSITION
> Through our contacts we have already
30 very exclusive RG500’s to be exposed
in the boxes and ridden by Suzuki racing celebrities
> Arrowing in paddock leading to expo
> 2 pages editorial in official program
describing the expo
SUZUKI PARKING and PARADE
> Special guarded parking for Suzuki owners
(capacity: 2.000 motorbikes)
> Free of charge (usually 5 €)
> on Saturday a unique parade on the 14km historical track which could be opened
by all the Suzuki riders
Suzuki
During the Event
WELCOME
> Suzuki logo at the main entrance
inflatable gate
> Reserved area near the main gate
for your hospitality unit
> To welcome your guests
> To organise the road tests
SUZUKI VILLAGE & MODELS ROAD TESTS
> Free disposal of a 250 m² area to display
and promote the entire product range
> Route and road-book set-up for road tests, supervised by trained marshalls
Suzuki
During the Event
SUZUKI CLUB AREA
> To be defined with clubs directly
or with support from Suzuki International / Belgium /Holland / France
SUZUKI PRESS CONFERENCE
> In collaboration with our press officer Frank Weeink setting up a press conference for all present journalists with some Suzuki racing celebrities from yesterday and today
VIP AND GUESTS WELCOME
> Possibility to have, at your disposal, a very nice lounge with terrace offering a close view on the world famous Eau Rouge curve
> Special guided pit walk for your guests
Suzuki
Package
TO CELEBRATE THE SUZUKI RG500
40 TH ANNIVERSARY IN THE FRAME OF
THE BIKERS’ CLASSICS, WE PROPOSE,
INCLUDED IN THE PARTNERSHIP
> Double spread A4 in the official programme
> Special press release and information to
our press and customer data base
> 5 boxes (endurance area) booked for Suzuki machines (and a display area just behind them)
> A tribute to Suzuki history on the track on Saturday (Historical parade)
> Suzuki RG500 press shooting session
with some racing celebrities
Partnership
IN RETURN OF THE PROPOSAL MADE
HERE ABOVE, SUZUKI INTERNATIONAL
WILL BE ASKED FOR:
> A financial budget of 45.000 € (ex VAT)
> To advertise the event through its various communication tools (web-sites,
customers magazines, press releases, etc)
> To convince its European network to participate in the promotion of the event and in a tickets pre sales
by the Suzuki Dealers and Clubs.
> To make all the necessary efforts
> To invite the most famous past Suzuki Racing riders (ex Schwantz, Mamola, de Puniet, ...)
Next Step
We’re entirely at your service to discuss
and adapt this partnership proposal to your
needs
Thank you for your attention
AERTS OLIVIER / DG Sport
Thanks for your trust.
Christian Jupsin \ E-mail [email protected] \ Mobile +32 (0)475 29 23 83 \ Direct Tel +32 (0)87 53 90 02
Tel. +32 (0)87 53 90 05 \ Av. du Stade, 27 - Z.I. Filaville B-4910 Theux
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