Bovet Press Release: First US Boutique Opens at Central Park

December 2013
BOVET BOUTIQUE
First US Boutique Opens at Central Park South
December 2013 Official Opening
New York, NY, December 12, 2013 - This December, the traditional Swiss timepiece manufacturer BOVET 1822
comes to New York City. Its new flagship store at 50 Central Park South will be the 4th BOVET boutique in the
world after Moscow, Baku and Berlin.
Iconic Address
In the heart of Midtown Manhattan, a short walk from 5th Avenue and located directly across from Central Park in
the base of the iconic Ritz-Carlton Hotel, BOVET 1822 has opened its first United States boutique. The 33-story
Forbes Five-Star property offers a cosmopolitan experience with tradition that makes the house of BOVET, with its
own deep rooted Swiss history, right at home.
Owner of Bovet, Mr. Pascal Raffy and friend Paul Haggis, Oscar award winning film director and founder of
the charity Artists for Peace and Justice, which BOVET 1822 strongly supports, celebrated with a ribbon cutting
ceremony, accompanied by boutique partners Michael Rosenberg and Jeffrey Khalaf.
Available Exclusively in New York City
BOVET 1822 timepieces are characterized by an unparalleled level of technical and chronometric quality.
Benefiting from more than 190 years of expertise and know-how in Haute Horology, the artisans of BOVET 1822
are renowned for the mastery of their art, which is expressed in the exceptional finishes and decorations of every
component of a movement down to the tiniest detail, even if hidden from sight.
BOVET FLEURIER SA
Tél. +41 22 731 46 38 - Fax +41 22 731 46 86
www.bovet.com
December 2013
BOVET BOUTIQUE
First US Boutique Opens at Central Park South
December 2013 Official Opening
Michael Rosenberg, Paul Haggis, Pascal Raffy and Jeffrey Khalaf cutting the
ribbon at the Bovet flagship boutique opening luncheon on December 12, 2013
BOVET 1822 collections consist of masterpieces manufactured in discretionary quantities in addition to numerous
unique pieces crafted over the years. Now a new collection has been added at the US boutique featuring
a collection of 50 timepieces unique to the New York address and engraved to commemorate the opening.
These timepieces will not be sold anywhere else in the world which had collectors eager to view the unveiling
of the collection at the opening.
Inside the BOVET Boutique
Patrons will find within this boutique a showcase of rare elegance entirely in keeping with the essence of the
Swiss manufacturer’s timepieces. The design and finish is the result of a partnership between Swiss and American
craftsmen. Walnut furniture lined with suede combines timeless classicism with a modern influence, creating
a refined setting ideal for collectors wishing to quietly uncover the most sophisticated mechanisms embellished
by engravings or miniature paintings that have underpinned the reputation of the House of Bovet since 1822.
The new boutique will open its doors 6 days a week, as well as for personal appointments for its sophisticated,
international clientele.
I am very proud to bring the House of BOVET 1822 to New York where collectors will be able to explore
and discover our exceptional creations. To do this, I warmly thank BOVET’s long time partners Jeffrey Khalaf and
Michael Rosenberg from The Timepiece Collection for their invaluable contribution to this endeavor.
Pascal Raffy,
Owner of BOVET 1822 and DIMIER 1738
BOVET FLEURIER SA
Tél. +41 22 731 46 38 - Fax +41 22 731 46 86
www.bovet.com
December 2013
BOVET BOUTIQUE
First US Boutique Opens at Central Park South
December 2013 Official Opening
About BOVET 1822
Since its foundation in 1822, the House of BOVET has embodied the excellence of all watchmaking arts.
Engraving, miniature painting and settings of the rarest gems have for two centuries gone hand in hand with
the most refined horological mechanisms.
When in 2006 Pascal Raffy, the owner of BOVET 1822, acquired DIMIER 1738, Manufacture de Haute
Horlogerie Artisanale, he took the mastery of complications to a new pinnacle of achievement while at the
same time consolidating the values and traditions of this artisanal savoir-faire.This philosophy resulted in 2010 in
the appearance of the AMADEO® case which adorns the entire Fleurier collection. This original concept allows
owners to convert their timepiece into a wristwatch, a pendant-watch or a pocket watch, as well as a miniature
table clock. The collections pay homage to its historic past while laying the solid foundations of an enchanting
future.
For additional information please visit:www.bovet.com
BOVET FLEURIER SA
Tél. +41 22 731 46 38 - Fax +41 22 731 46 86
www.bovet.com