Media Information Pack

Media Information Pack
Welcome to
Pink Media Group
Introduction
pinkmediagroup.com
AUSTRALIA'S GAY & LESBIAN
MEDIA SPECIALISTS
Welcome to Pink
Media Group,
Australia's Gay
and Lesbian Media
Group. Pink Media
Group specialises in
connecting brands
with the gay and
lesbian community
and the pink dollar.
We represent over 40
media owners across
all gay and lesbian
focused media
channels including
magazines, websites,
major phone apps,
major gay and
lesbian events
throughout
Australia, gay
and lesbian
radio, signage
in the major gay
clubs and pubs,
mobile billboards
and more.
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Introduction
THE LGBTI COMMUNITY
HEY BIG
SPENDER!
Pink Opportunities
An estimated 1 in 10 Australians
are same sex attracted, this makes
the market around 2.2 million
people with an estimated $20
billion of disposable income. This
presents a huge opportunity for
Australian brands and businesses
to reach and engage the gay and
lesbian market.
Pink Smart
Pink Media Group is Australia's gay and lesbian
media specialist. We have years of experience
working with agencies in Australia and London
which help us understand your work and
requirements. You can buy a campaign across these
media owners with us at the same price you would
obtain if they sold directly. We provide campaign
strategy, management and reporting as a one
stop shop.
Gay and lesbian consumers are
typically single or double income no
kids (SINKS & DINKS) meaning extra
cash in the household and higher
disposable incomes Gay and lesbian
consumers are commonly known
as trendsetters and groundbreakers
and once engaged with relevant
advertising that talks to them they are
known to be very brand loyal.
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Introduction
EXPOSING
YOUR BRAND
TO A UNIQUE
MARKET
Unique Pink Approach
THE ONE-STOP SHOP FOR LGBTI MEDIA
Gay and lesbian media can
be a new environment for
businesses, brands and
agencies that have not had
previous exposure to the
varied options available.
We are unique because
we select the right media
mix for your unique brand
or business. Whether it
be a national campaign
across a varied range
of highly suitable print
and digital formats or a
mobile phone advertising
campaign within a 5 km
radius of your business, we
pride ourselves on having
the right solution for your
valued investment.
Over the last 12 months we
have run successful campaigns for Google, Durex,
Ansell, Host Plus, Tourism
Gold Coast, Northern Territory Tourism, Lonely Planet, Lifestyle Channel, EMI
Music, IVF Australia, Lady
Gaga, PRINCE and more!
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
STAR OBSERVER
Media
Partners
print
AUSTRALIA'S MOST TRUSTED LGBTI NEWS PROVIDER
east coast | starobserver.com.au
Sapphires
sparkle
on
screen
page 17
Est. 1979
Australia’s leading gay and lesbian newspaper
ONLINE
starobserver.com.au
ISSUE 1136
Friday 10 August 2012
FACEBOOK
TWITTER
Star Observer
Gay marriage this year?
>> NATIONAL
BENN DORRINGTON AND DREW SHELDRICK
Public support for marriage equality
has reached a record high as states and
territories promise to go it alone on the
issue if Federal Parliament fails to change
the Marriage Act this year.
A Galaxy poll released this week shows
support at 64 percent just a few days
after Tasmanian Premier Lara Giddings
pledged to introduce gay marriage laws
by the end of 2012.
Giddings made her announcement at
the Labor State Conference in Hobart on
Saturday, August 4.
It’sunderstoodtheproposedlegislation
would pass through Tasmania’s Lower
House but its chances in the Upper
House remain uncertain.
Constitutional law expert
Professor George Williams
has backed the premier’s
plan and has previously
said any challenge
by the Federal
Government would not stand up in the
High Court.
Giddings said she expected the rest of
the country would be watching this issue
closely.
“It is my hope that the Commonwealth
Parliament will also act on this issue in
the not too distant future, noting that
there is support [for] same-sex unions on
all sides of federal politics,” she said.
“There will always be excuses,
arguments and questions of timing when
moving on difficult and controversial
issues.
“But just as we have responded to
other forms of discrimination throughout
history, there comes a time when no
amount of excuses should stand in the
way of doing what is right.”
Tasmanian Gay and Lesbian Rights
Group spokesman Rodney Croome said
it was logical for Tasmania to take the lead
since it was the first state to enact a civil
union scheme and recognise overseas
marriages.
“Tasmania will be more socially
inclusive, we will build stronger
relationships and families, our economy
will benefit and we will dispell our
lingering reputation for intolerance
forever,” he said.
“Nationally, pressure for marriage
@star_observer
equality will increase as couples married
in Tasmania demand recognition from
other Australian governments, and as it
becomes clear that the sky doesn’t fall in
when same-sex partners wed.”
Australian Marriage Equality national
convenor Alex Greenwich said Tasmania
had become a beacon of hope for
hundreds of thousands of Australians.
“Same-sex couples marrying in
Tasmania will also show the rest of
the nation that the sky doesn’t fall just
because two people of the same sex
declare their love and commitment,”
Greenwich said.
READ MORE: Pages 3 and 5.
This kiki is
marvellous!
>> MUSIC
The Scissor Sisters return to our shores next
month, promising to throw a hell of a kiki for
Australian fans. We caught up with the band’s
adora-bear, Babydaddy, to talk about their
multi-city tour and their fourth studio album,
Magic Hour.
INFO:
Read more on page 19.
BABYDADDY:
“We weren’t aware
of the impact it would
have. That’s what
makes it pretty
special.”
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A
publication
OVER 30 YEARS
OF LGBTI NEWS
EXPERIENCE
Launched in 1979 as the Sydney based
Star and most recently re-branded
with expanded eastern seaboard reach
as Star Observer, this publication
continues to lead in the quality and
depth of its coverage of local, national
and international LGBTI focused news.
Comprehensive lifestyle, entertainment,
popular scene coverage and even sport
sections add to Australia's leading
LGBTI publication.
Star Observer, published weekly (every
Friday) across the eastern seaboard
with an audience of 49,840+ per week
PRE MIE R E VE NT S
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
STAR OBSERVER
Media
Partners
ONLINE
AUSTRALIA'S MOST TRUSTED LGBTI NEWS PROVIDER
east coast | starobserver.com.au
Enews
&
social
media
option
s
availa
ble
Opportunities
The Star Observer website is a daily
frequency website in addition to the
must read Star Observer print edition.
The website boasts a loyal readership
and unique browsers of over 48,000 per
month and a social
media community
of 12,000+
followers.
Title
Star Observer (m/f)
Channel
Print
Readership
49,840 (N,V,Q)
$ Full Page
$2,310
Size mm
280 x 310
Bleed mm
5
Title
starobserver.com.au
Channel
Digital
Unique Users
48,000
Price
Leaderboard Skyscraper Tower
$15-25 CPM 728 x 90px 100 x 600px 160 x 600px
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Deadline
Weekly
EVO MEDIA
Media
Partners
PRINT
REACHING LGBTI COMMUNITeS ACROSS THE NATION
national | gaynewsnetwork.com.au
EVO MEDIA readers are
the perfect consumer
Insight
LGBTI aged care:
Looking after ourselves
Community
Brisbane Hustlers:
Rugby Union revitalised
Interview
Accidental activist:
The ‘Rip&Roll’ legacy
WE ARE FAMILY
CELEBRATING BRISBANE PRIDE FESTIVAL
Australia's largest publisher of local
gay and lesbian news publications,
glossy national magazines and the
Gay News Network. EVO Media
have six publications around
Australia and one digital network. In
print since 1991, Queensland Pride
(Queensland monthly), SX (Sydney
weekly), MCV (Melbourne weekly),
Blaze (Adelaide fortnightly), AXN
(monthly) and the SX, MCV, Blaze
and QLD Pride Compacts
(pocket annuals) are
Australia's most desirable
free, full gloss news-zines
targeting the gay, lesbian
and fashion-conscious
communities.
Whether it's the very latest
news, metro-culture, fashion,
entertainment, reviews,
clubbing news or culture,
SPACED
EVO Media cover it with
OUT
humour and a lively edge,
making these magazines a
must read cover to cover.
Combined, these titles boast
the highest distribution and widest
reach of any free gay publications in
Australia.
Issue #581
22 February 2012
CULTURE: ThE qUaLiTy in a pERson oR
soCiETy ThaT aRisEs fRom a ConCERn foR
whaT is REgaRdEd as ExCELLEnT in aRTs,
LETTERs, mannERs & sChoLaRy pURsUiTs.
2
September 2012
Issue #114
cultmagazine.com.au
FEATURE
DEAD EUROPE REALISED
E
ver since Christos Tsiolkas’s masterful novel Dead Europe
was published in 2005, the overwhelming consensus has
been that adapting it for film is an impossible task – even
Tsiolkas himself said as much. But filmmaker Tony Krawitz has
done it, and test audiences are raving. Page 38
HABITAT
INSIDE GAVIN BROWN’S STUDIO
L
ong a commentator on popular culture and its excesses,
Melbourne-based painter Gavin Brown opens the doors to
his vividly chaotic St Kilda studio and gives us an insight
into his creative process, colourful history, and the vagaries of
the art community. Page 50
His gay
evolution
THE DISCO
EXORCIST &
MORE AT SUFF
D
edicated to nurturing
an alternative film
culture through the
promotion of independent
and experimental films, the
annual Sydney Underground
Film Festival (SUFF) kicks off
on September 6.
By programming quality
independent films that
subvert the status quo and
challenge the conservative
conventions of filmmaking, as
well as providing a platform
for exhibition, exposure and
critical discussion, the Festival
supports filmmakers who
operate outside established
film industry infrastructures.
This year’s Festival includes
Richard Griffin’s The Disco
Exorcist (USA); Nick Danger’s
Sick (Australia); Frankie
Frain’s Sexually Frank (USA)
and Guy Maddin’s Keyhole
(Canada), featuring Isabella
Rossellini.
September 6 – 9
www.suff.com.au
INSIDE
MELB FRINGE
13
SYDNEY FRINGE 18
BRIS FESTIVAL
16
ART & ABOUT
15
sci-fi turns queer in abc tv’s outland
Barack
Obama
GERMAINE
GREER WRITES
FOR CULT
ChillOut
2012
Stampede
to Daylesford
Calvin
Hannaford
Ballet’s next
generation
In the wake of the Olympic Games,
Australia’s most controversial and
famous feminist Germaine Greer
pens an exclusive opinion piece on
sport and sexual difference. Page 57.
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
EVO MEDIA
Media
Partners
online
REACHING LGBTI COMMUNITieS ACROSS THE NATION
national | gaynewsnetwork.com.au
Enew
s
Faceb &
oo
option k
availa s
ble
Opportunities
Title
AXN Cult (m)
MCV (m/f)
SX (m)
Blaze (m/f)
Queensland Pride (m)
Summer Guide
Channel
Print
Print
Print
Print
Print
Print
Distribution
27,000 (nat)
20,000 (vic)
23,000 (nsw)
10,000 (sa)
18,000 (qld)
58,000
$ Full Page
$2,376
$2,171
$2,286
$1,628
$1,829
$3,000
Size mm
225 x 270
245 x 340
245 x 340
245 x 340
245 x 340
195 x 270
Bleed mm
5
5
5
5
5
5
Title
gaynewsnetwork.com.au
Channel
Digital
Unique Users
20,000
Price
$25 CPM
Leaderboard Tower
Island
728 x 90px 300 x 600px 250 x 250px
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Deadline
Monthly
Weekly
Weekly
Bi-Monthly
Monthly
Annually
DNA
Media
Partners
PRINT & ONLINE
Australia's best-selling gay magazine
national | dnamagazine.com.au
DNA readers spend
600% more on clothes
and grooming products
than the average
Australian male*
*Australian Bureau of Statistics
ws, vent
e
n
E
e
&
k
boo rship
e
c
a
F
so
spon tions
op ble
la
avai
DNA was launched in
Australia in 2000 and is
available in bookstores and
newsagents throughout
Australia, Canada, US,
UK and Europe. DNA
has become Australia's
bestselling magazine for
gay men. Every month
DNA includes great feature
stories, celebrity profiles,
pop culture reviews and
sensational photography of
some of the world's sexiest
male models featured in
their fashion editorial
dnamagazine.com.au.
DNA's website is the
Opportunities
number one gay media site
in Australia with a fun, sexy
attitude including news,
blog articles, galleries and
hot topic forums in which
readers actively participate.
dnamagazine.com.au
has over 100,000 registered
members and in excess
of 1.5 million page
impressions per month.
Title
DNA (m)
Channel
Print
Distribution
67,000 (nat)
$ Full Page
$2,740
Size mm
220 x 275
Bleed mm
5
Title
dnamagazine.com.au
Channel
Digital
Unique Users
100,000
Price
$25 CPM
Leaderboard Skyscraper Pop-Ups
463 x 122px 224 x 800px 490 x 694px
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Deadline
Monthly
AVALON MEDIA
Media
Partners
PRINT & ONLINE
Publishing for over 20 years
national & global | lotl.com | curevemag.com
the NATION'S ONLY
Lesbian-focused publishER
OUTM
USIC
AWAR
DS
WIN
VIP
curve
Karen Williams
Kelli Carpenter
the best-selling lesbian maga zine
win
EXCLUSIVE
new workout
secrets for
moms-to-be
oUTmUsic
awards
ViP
lUxUry
Package
The world-famous
finance
dynamo
+
DETAIL
S
INSIDE
•median
income $85,372
•6 0% of readers use products
$5.99 USA & CANADA/ AUD $7.95
& services advertised
sUze •readers
support lesbian
orman
friendly businesses
sTarTing now!
curvemag.com
10
74470 80539
TS
reveals how To be
wealThy and wise,
HoT Under
THe collar!
sensational
style tips
for the
boardroom
0
TICKE
Butterfly BouCher
7
OCTOBER 2012 VOLUME 22#8
Started in 1989, LOTL is Australia's only
magazine solely targeted at lesbians,
bisexuals and queer women. Over its 20+
year history, LOTL has united the lesbian
community and documented the change in
attitudes and acceptance for gay women in
Australia. With a loyal 61,000 readership,
LOTL is the most targeted and effective way
to reach lesbian women Australia wide.
m e d i a •e s t . 1 9 9 8
Opportunities
Title
LOTL (f)
CURVE (f)
Channel
Print
Print
Readership
61,000 (nat)
183,000 (usa)
$ Full Page
$1,800
$6300
Size mm
Bleed mm
210 x 297
5
393.7 x 266.7 5
Title
lolt.com
curvemag.com
Channel
Digital
Digital
Unique Users
13,000
250,000
Price
$25 CPM
$25 CPM
Leaderboard Skyscraper Island
728 x 90px 120 x 600px 250 x 300px
728 x 90px 120 x 600px 250 x 250px
Enews, Facebook & Event Sponsorship Options Available
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Deadline
FUSE
Media
Partners
PRINT & ONLINE
Exclusive link to Canberra Metro
canberra | fusemagazine.com.au
THE CAPITAL'S
GUIDE TO
THE LGBTI
COMMUNITY
Fuse magazine, now in its fifth year,
offers advertisers an exclusive link to the
gay and lesbian community in Canberra
and Sydney Metro. Printed bi-monthly,
each issue offers readers a broad range
of interesting and informative articles,
features and photo spreads.
Fuse content covers everything from
entertainment to politics, news, fashion
and grooming, fitness and health,
arts and travel, technology, reviews,
pictorials and the social scene.
With over 10,000 readers Fuse offers
highly targeted advertising opportunities.
Opportunities
Title
Fuse (m/f)
Channel
Print
Distribution
10,000 (act)
$ Full Page
$800
Size mm
344 X 241
Title
fusemagazine.com.au
Channel
Digital
Price
$25 CPM
Top Banner Side Bar
468 x 60px 222 x 222px
Bleed mm
5
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Deadline
Bi-Monthly
OUT IN PERTH
Media
Partners
PRINT & ONLINE
AVAILABLE FROM 200 LOCATIONS IN WESTERN AUSTRALIA
perth | outinperth.com
cOVERING neWS
& EVENTS IN wa
ISSUE 128 • March 2012 FREE MONTHLY
OUTinPerth is a free monthly
full gloss magazine focusing on
diversity in sexuality and gender.
OUTinPerth is found in over 200
locations in Western Australia.
With 35,000+ readers this
colourful free to street magazine
keeps loyal readers interested
and informed every month.
BEN BROWN
Looking Tough
BELINDA
CARLISLE
PUNK, POP & PARENTING
PATRICK COWARD
FORTUNE FAVOURS THE BRAVE
VENUE EXPLOSION
more than we can handle?
ews,
n
E
Sally
ent
evSara
&
k
FROM
oo THE FRONT LINE
Faceb sorship
spon ns
optio
ble
availa
ISSUE 133 • August 2012 FREE MONTHLY
all new mini coupé
& roadster.
How does Monday in Tokyo sound? Tuesday in Iceland?
What about Wednesday in Hong Kong? Wherever,
whenever it’s another day, another adventure in the all
new MINI Coupé and Roadster. Two doors.
Two PARTY
seats.
OPENING
- HONEY
Six-speeds. A true sports car with a PHOTOS
turbocharged
engine and speed-sensitive spoiler. Find out how much
adventure you can handle at Auto Classic MINI Garage.
AUTO CLASSIC MINI GARAGE
49 Burswood Rd, Victoria Park, 6100.
Ph 1300 382 173. A/H: 0406 805 595.
www.autoclassic.minigarage.com.au
LMCT 2271
Alongside the print publication
OUTinPerth also publish stories
online and through social network
platforms. OUTinPerth Online
draws in readers everyday
with quality entertaining and
interesting editorial to keep
readers engaged in every issue.
APPEALING
TALES OF OUR CITY
COMING OUT!
INK
OPENING PARTY
PHOTOS - HONEY
THE MINI COUNTRYMAN
SALE ON NOW
$109
From
A WEEK*
WITH A $2,199 DEPOSIT PAID BY AUTO CLASSIC MINI
OR $40,100 DRIVE AWAY UNTIL JUNE 30 2012
THE BIGGER 4 DOOR MINI
BE MINI.
Auto Classic MINI Garage 49 Burswood Road, Victoria Park. 1300 382 173. autoclassicmini.com.au
*On a drive away price for a MINI Countryman with manual transmission and non-metallic paint of $40,100, a $2,199 deposit, monthly repayments of $472.10
and a final payment of $20,035. Total amount payable is $48361. Offer available from MINI Financial Services (a division of BMW Australia Finance Ltd, Australian
credit licence 392387) on a consumer loan over 60 months at 8.27% pa. Cannot be combined with any other offers. Terms, conditions & approval criteria applies.
While stocks last on new vehicles ordered & delivered by 30/07/2012. Image is for illustration purposes only.
BE MINI.
Opportunities
Title
OUT in PERTH (m/f)
Channel
Print
Readership
30,000 (wa)
$ Full Page
$1,687
Size mm
260 X 395
Title
outinperth.com
Channel
Digital
Price
$25 CPM
Leaderboard Banner
728 x 90px 468 x 60px
Bleed mm
5
Block
300 x 250px
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Deadline
Monthly
Q NEWS
Media
Partners
PRINT & ONLINE
400 DISTRIBUTION OUTLETS ACROSS QUEENSLAND
queensland | qnews.com.au
LGBTI QLD
COVERED
Queensland's only fortnightly
lifestyle magazine, QNews, caters
exclusively to the gay and lesbian
consumer and consists of 40 - 60
superior quality environmentally
friendly, full gloss colour pages.
Qnews offers the best in news,
movies, theatre, events, fashion,
homewares and what's hot!
Qnews has 400 distribution outlets
and is continuing to grow. QNews
is widely distributed through the
Brisbane club and cafe
scene and throughout
Queensland and, with
the addition of the
entire printed version
available online,
truly reaches gay
and lesbian
readers
throughout
Queensland.
&
Enews k
oo
Faceb
s
option
ble
a
l
i
a
v
a
Opportunities
Title
Q-News
Channel
Print
Readership
45,000 (qld)
$ Full Page
$1,477
Size mm
210 X 297
Bleed mm
5
Title
qnews.com.au
Channel
Digital
Unique Users
51,000
Price
$25 CPM
Leaderboard Block
Enews
728 x 90px 300 x 443px 150 x 150px
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Deadline
Bi-Monthly
Media
Partners
JOY 94.9
RADIO
216,000 LISTENERS PER DAY
melbourne | joy.org.au
AUSTRALIA'S
ONLY LGBTI
RADIO STATION
Enews, nt
& eve
k
o
o
b
e
Fac
ship
sponsor
options
e
availabl
JOY 94.9 is an independent voice for
the diverse lesbian and gay communities and has 216,000 listeners in
Melbourne and more online. Joy 94.9
is accessible via podcasts, blogs and
online streaming. It is an award winning radio station featuring music,
talk, news and current affairs, arts and
cultural programs.
JOY 94.9 has two advertising options.
These include digital leader board
banners on the JOY 94.9 website and
broadcast space. Joy 94.9 broadcast
space includes spaces for 30 second
and 15 second spots. JOY 94.9 are
able to produce advertisements based
upon a script, provided by the client.
All scripts must be submitted to Pink
Media Group a week prior to the campaign.
Opportunities
30 x 30 second ads . . $3000 + GST
Production . . . . . $750
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Media
Partners
OX LIVE
DIGITAL RADIO
Sydney's gay radio, broadcasting live
from the heart of Oxford Street
sydney | www.oxlive.com.au
OX Live is Sydney's gay radio station,
available online and via mobile devices.
Broadcasting live from the heart of Oxford Street. A Sydney gay radio station
has been missing from the market, this
new station already has 8,000 listeners
streaming to the channel.
Opportunities
100 x 30 second ads . $3000 + GST
Production . . . . . $750
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
GRINDR
Media
Partners
MOBILE
OVER 300,000 Male USERS AUSTRALIA-WIDE
The average daily usage in
Australia for Grindr users
is 1.5 hours
Grindr first launched in 2009 and
has exploded into the largest and
most popular all-male locationbased social network in the world.
Whether you want to target
consumers in your neighbourhood
or Australia-wide, Grindr is the ideal
way to reach highly engaged people,
exactly where you want to reach
them. Options include banner ads
through the Grindr application which
are available on the home page and
within chat windows where users
interact with each other, or geotargeted broadcast messages which
can be sent to Grindr users based
on their geographic location.
Pink Media Group offers Grindr
campaigns at a rate of $15 CPM.
Ads can be served within a 1km
radius or anywhere in Australia or
New Zealand.
Opportunities
Title
Grindr (m)
Channel
Digital Mobile
Users
326,000 (nat)
Price
$15 CPM
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
PINK SOFA
Media
Partners
ONLINE
OVER 500,000 MEMBERS
national | pinksofa.com.au
a ONLINE DATING SITE FOR Lesbians!
Pink Sofa was started 12
years ago to help lesbians
connect with each other for
love, friendship and support
within a friendly, comfortable
and safe online community.
Since its launch Pink Sofa
has grown to become the
world's largest community
for lesbians boasting a
membership of 500,000
women globally.
23% of lesbians in couples
are in the highest income
group making Australian
lesbians a very attractive
audience for products ranging
from travel to cars and
everything in between.
Opportunities
Title
pinksofa.com.au (f)
Channel
Digital
Members
+500,000
Price
$25 CPM
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
GAYDAR
Media
Partners
ONLINE
452,935 MEMBERS AUSTRALIA-WIDE
national | gaydar.net
Gaydar's online destinations are ranked
among the largest and most closely
targeted lifestyle sites in the world.
Globally now has 6.2 million members
in more than 140 countries and
territories. With Gaydar, you are never
more than a couple of clicks away from
your next date. Gaydar is the home
to gay men. Gaydar has been around
for 12 years and has 452,935 users
Australia wide. Gaydar offers web
banner advertising.
Opportunities
Title
gaydar.net
Channel
Digital
Members
452,935
Price
$15 CPM
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
GUIDE TO GAY
Media
Partners
ONLINE
AUSTRALIA'S GUIDE TO THE SCENE
national | guidetogay.com
www.guidetogay.com
proudly serving our community since 1997
Size
COMMUNITY, EVENTS
AND A GUIDE TO
EVERYTHING GAY
Guide To Gay: The leading lifestyle, travel
and entertainment portal for the global
LGBTI community. The site and associated
printed products have been joined by our
incredibly popular online video streams,
podcasts and broadcast segments.
Guidetogay.com continues to be the
destination of choice for both Australians
and internationals looking for high quality
Enew Island
Faceboo s,
k & Island
eventShort
sponsor Top/App
ship
options Long Island
availabl Leaderboard
e
Standard
Square (content footer)
Square (content footer)
Channel
Digital
File t
300x250
300x100
300x50
flash,
flash,
jpg, g
300x600
728x90
468x60
flash,
flash,
flash,
125x125
150x150
flash,
flash,
eDM / email specifications, ask your account manage
Flash files must have URL embedded.
No data phishing permitted.
All tracking must be built into your ba
entertainment
and lifestyle
Self service ad specs are available online.
information,
for the increasingly savvy and educated,
income-rich and time-poor market.
A website that not only delivers the 'scene'
but the community as a whole. The wider click the app icon to downloa
gay community don't live in the ghetto and
Our mobile app uses a 300x50 banner. Only gif or jpg pe
don't live and breathe
the party scene. We
are diverse, we are far reaching and we
reach a massive market place.
get 'appy
Opportunities
Title
guidetogay.com (m/f)
Dimensions
Price
$30 CPM
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
MANHUNT
Media
Partners
ONLINE
80,000 MEMBERS AUSTRALIA-WIDE
national | manhunt.net
Global Opportunities Available
Opportunities
Title
manhunt.net
Channel
Digital
Members
80,000
Manhunt was launched in 2001 in the
US and since then has gained huge
popularity around the world. With
80,000+ members throughout Australia
and targeted advertising options
available Manhunt.net provides a great
platform for advertisers to reach gay
males. 70% of Manhunt members are
between the ages of 21 and 54, and
spend an average of 20+ minutes each
visit to the site. Pink Media Group has
run campaigns such as the recent safe
sex Durex campaign across our media
options including Manhunt.
Price
$25 CPM
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
AUSSIEMEN
Media
Partners
ONLINE
100% focused on Australia
national | aussiemen.com.au
&
Enews
ok
Facebo
options
le
availab
A NEW
LOOK FOR
AUSSIEMEN
AUSSIEMEN online and mobile
has joined Pink Media Group.
The recently relaunched dating
site has 150,000 members in
Australia. AUSSIEMEN is 100%
focused on the Australian gay/bi/
curious dating market.
The website offers banner
advertising whilst also providing
email distribution to 50,000 gay
men.
Opportunities
Title
aussiemen.com.au (m)
Channel
Digital
Members Price
150, 000 $25 CPM
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Out Of
Home
AVANT CARD
OUTDOOR
6.2 million people each week
The best
things in life
are free!
Avant Card is free and self-selected
by an attentive, relevant audience
and can be found across Australia
by more than 6.2 million people each
week. Avant Card offers a highly
targeted venue selection designed to
be picked up by an audience that is
interested in what's on offer, ensuring
high cut through and minimum
wastages.
Pink Media Group ensures the Avant
Card distribution is targeting the
inner city professional, fashionable,
gay community. We ensure the right
locations, with high visibility within
gay friendly districts in cities across
Australia distributing in venues such
as cafes, restaurants, universities,
cinemas, bars, clubs, galleries,
museums and theatres.
Opportunities:
Quoted on request
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Events
Sydney Mardi Gras
EVENTS
celebrating lgbtqi pride
sydney| www.mardigras.org.au
Australia's Premier
LGBTI Event
12 month sponsorship
Sydney Gay and Lesbian Mardi
Gras (SG&LMG) is Australia’s
principle organization for
the lesbian, gay, bisexual,
transgender, intersex and queer
communities (LGBTIQ). SG&LMG
consistently communicates to the
LGBTIQ communities through the
Sydney Mardi Gras Parade, Harbor
Party, Fair Day, Women Say
Something and digital platforms
• Facebook posts regarding
Liberati - at least one per month
such as enewsletters, facebook
fanpage and www.mardigras.org.
au. Sponsorship opportunities are
available to organizations whose
core principles align and provide
a mutually beneficial partnership.
Opportunity
• Guide logo as premium sponsor
• Hospitality at Mardi gras events
• Fair day 50 - 80k stall
• Harbour Party - 3500 logo
placement
• Float in parade
• Parade product sampling
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
MIDSUMMA FESTIVAL
Events
EVENTS
culture and community since 1988
melbourne | midsumma.org.au
Celebrating
GLBTQI arts
Enews, nt
& eve
k
o
o
b
e
c
Fa
ship
sponsor
options
e
availabl
Midsumma, Melbourne's annual
queer celebration, is a festival of
arts and cultural events spread
over 70 different venues throughout
Melbourne. The festival is presented
over three weeks from mid January
to February and, having been held
annually since 1988, is a significant
attraction on the Melbourne festival
calendar. Each year over 100,000
individuals throughout Melbourne and
Australia participate in and attend
festival events.
The Midsumma Festival brings
a diverse mix of artists and
performers together under a single
umbrella for an impassioned
celebration and
innovative presentation
of queer arts and culture.
The festival program is
made up of a wide range
of events and activities
including visual art,
theatre, spoken word,
cabaret, film, live music,
sport and social and
political forums and debates.
Opportunities
Title
midsumma.org.au
Channel
Digital
Members
120,000
Sponsorship
Packages
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
DAYLESFORD CHILLOUT
Events
EVENTS
attracts more than 25,000 people
regional victoria | chilloutfestival.com.au
rural
australia
shows its
pride
Daylesford ChillOut is the largest
celebration of gay, lesbian, bisexual
and transgender pride in rural and
regional Australia. Running over
the Labour Day long weekend and
centered in the spa country town of
Daylesford, ChillOut attracts more
than 25,000 people for four days of
fun and celebration.
Opportunities
Title
chilloutfestival.com.au
Channel
Digital
Audience
25,000
Sponsorship
Packages
Sponsorship opportunities: Quoted on request
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
COASTOUT
Events
EVENTS
coffs harbour nsw festival
regional new south wales | coastout.com.au
HANGING 10
WITH THE LGBTI
COMMUNITY
Opportunities
Title
coastout.com.au
Channel
Digital
Audience
2,500
CoastOut is the Coffs Coast's
premiere gay, lesbian and friends
festival held each year on the Coffs
Coast featuring the world's only gay
and lesbian surfing competition,
busy and varied arts and cultural
program, and a string of outdoor
events. Advertising opportunities
include the CoastOut Festival Guide
distributed in Sydney, Melbourne,
Brisbane and beyond and also
sponsorship opportunities.
Sponsorship
Packages
Sponsorship opportunities: Quoted on request
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
QUEERSCREEN
Screen
sydney | queerscreen.com.au
MELBOURNE QUEER FILM FESTIVAL
melbourne | mqff.com.au
TELEVISION
SYDNEY GOES TO
THE MOVIES
Sydney's Queer Screen is a yearround event culminating in March.
Queer Screen's events are popular
with over 20,000 people attending to
watch over 100 films. Sponsorship opportunities with Queer Screen start at
$5000 which includes ads before each
film, website activity and logo
recogntion.
LIGHTS, CAMERA,
MELBOURNE
Melbourne Queer Film Festival's mission is to provide innovative, diverse,
accessible and entertaining quality
screen events. Mqff is held in March
with over 20,000 people attending.
Sponsorship opportunities start at
$5000 which include ads before each
film, website activity and logo
recognition.
Sponsorship & advertising packages available
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Screen
VENUES
SOCIAL, TELEVISION, ONLINE & OUTDOORS
ACCESS THE BEST GAY & LESBIAN
VENUES IN ONE PLACE
Example
Opportunities
A2 posters x 4 weeks: $250 each
Social Media: Quoted on request
Promotional teams: Quoted on request
EAT,
DRINK &
ADVERTISE!
Pink Media Group has access to
the most popular gay nightclubs in
Australia, using signage and digital
screens your message can be
displayed for the highly active and
social gay and lesbians.
Pink Media Group is partnered with
Sydney clubs and pubs, including
Stonewall, Arq, The Oxford and The
Columbian and Melbourne clubs and
pubs The Grey Hound and The Peel.
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Outdoor
& Public
BIGGER IS
BETTER
MOBILE BILLBOARDS
OUTDOORS
Take your message
to the people with a
huge digital screen on
the back of a truck.
Options include events
and festivals where
your message can
be highly visible to
thousands of people.
We are also arranging
regular spots in Taylor
Square in Sydney where
your message can
make a huge impact to
thousands of people in
the day or night right in
the heart of Sydney's
gay and lesbian hot spot.
Opportunities: Quoted on request
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
World
Wide Web
Socially aware
trendsetters
with their fingers
on the pulse
SOCIAL MEDIA
SOCIAL
Over 400,000 fans across
Pink Media Group partners
With over 400,000 fans across
PinkMedia Group partners we provide
our clients with a busy social media
scene. On each booking we encourage
our media partners to talk about the
campaign we are running with their
media via Twitter, Facebook or both.
With passionate fans that get involved
in the community, social media makes
the perfect space to get noticed by the
trend-setters and ground-breakers in
the gay and lesbian community.
Opportunities: Quoted on request
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Pink Media
Products
PINK REWARDS
ONLINE & SOCIAL
shopping & deal site for gay & lesbian consumers.
pinkrewards.com.au | pinkrewards.co.uk
A SITE
FOR THE
PINK
DOLLAR
www.pinkrewards.com.
au is a new shopping
and deal site for gay and
lesbian consumers. Pink
Rewards offers deals
for the entire LGBTI
community and has
special categories such
as Rewards for the Boys,
Rewards for the Girls
and a Luxury Section for
top-end brands, services
and products. We have
a fast-growing number of
clients and followers on
Facebook and we also
advertise Pink Rewards
in big, colourful, full page
ads in our gay and lesbian
media partner publications
and digital space to
draw in gay and lesbian
consumers.
Opportunities
Sell Products on Commison, For More Details Contact Our Sales Staff.
Banner Ads: $25 CPM
Pink Media Group offers a free listing on Pink Rewards for the
duration of any campaign run through Pink Media Group
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Pink Media
Products
Enews
ONLINE
2500 email recipients and growing
Exposure to
corporate
partners, clients
and businesses
in Australia
Pink Media Group
has an Enews
database of 2500
email recipients
and growing.
Currently we send an
enewsletter monthly
to business partners,
media industry
contacts, clients,
interested parties
and businesses
in Australia.
This presents
opportunities for
our clients to
gain exposure
to the business
world. Excellent
opportunities exist
for charities, travel
providers and service
providers to gain
exposure.
Included with all Pink Media Group campaigns
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Pink Media
Products
TALENT
EVENTS
BRAND AMBASSADORS AND FACES OF CAMPAIGNS
BOB DOWNE JOINS
PINK MEDIA GROUP!
Pink Media Group has access to drag
queens, drag kings, gay and lesbian
celebrities, brand ambassadors,
promotional staff, product sampling
teams all available for events and
campaigns.
The most recent addition to our talent
pool includes camp comedian Bob
Downe.
Mark Trevorrow created his alter ego
Bob Downe in 1984 and has toured
the world as the Prince of Polyester
ever since. Bob's last production stage
show, WORLD WAR BOB, premiered
to acclaim at the 2009 Adelaide
Cabaret Festival, with a return season
at Her Majesty's in April 2012.
Bob's most recent TV appearance
was hosting the 2010 Sydney Gay and
Lesbian Mardi Gras Parade broadcast
for Foxtel/Arena.
Since 2002, Mark Trevorrow has
established a parallel career singing,
acting and broadcasting as himself. He
is heard regularly on ABC Local Radio
and his 2004 nostalgic talkumentary
series 'The Way We Were' was
a ratings winner on the national
broadcaster. He has also featured
regularly on 'Kath & Kim', as 'Darryl'
the menswear salesman, and will
appear in the forthcoming 'Kath & Kim'
movie.
Opportunities:
Quoted on request
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
Global
The gay
man's travel
bible
SPARTACUS GUIDE
PRINT, ONLINE & MOBILE
1,700,000 copies sold since 1981
global | spartacusworld.com
With over 1,700,000
copies sold since 1981 the
Spartacus International
Gay Guide, website and
phone application remains
the gay man's travel
bible, even in 2013! The
members of the Spartacus
editorial team are busy
making sure all entries
of the guide are as up to
date as possible.
Spartacus has three
different guide options,
including:
• Spartacus International
Gay Guide a
comprehensive guide
similar to content
from Lonely Planet
and similar guides but
specifically for gay
travellers.
• Spartacus International
Hotel and Restaurant
Guide 2012, the world
wide guide on where to
eat and stay if you're gay!
• Spartacus International
Sauna Guide, a
worldwide sauna guide.
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
SPARTACUS GUIDE
Global
PRINT, ONLINE & MOBILE
1,700,000 copies sold since 1981
global | spartacusworld.com
Each of the guides provide
an opportunity to highlight
your business with ad space
that will make your business
stand out from the rest.
Pink Media Group have a
close relationship with the
editor of Spartacus and we
are able to offer a full range
of print advertising space
including full page ads in
the guide. We can arrange a
meeting with you to show you
the guides.
Opportunities
Title
Spartacus Guide (m)
Spartacus Hotel Guide (m)
Spartacus Sauna Guide (m)
Channel
Print
Print
Print
$ Full Page
$2350
$1940
$1240
Size mm
140 x 210
140 x 210
117 x 187
Title
spartacusworld.com
Channel
Digital
Price
$25 CPM
Sizes
Varies
Bleed mm
5
5
5
Deadline
Annually
Annually
Annually
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]
1% from all
campaigns
goes to
charity
For more information go to
pinkmediagroup.com/charity
Ph. 02 93577220
www.pinkmediagroup.com
[email protected]