EIFS STUCCO TECH TIPS MISC. LEEDS PEOPLE PROFILE

Spread
The
First Quarter 2009 - Vol. 2, Issue 1
Message From The Vice President
Index
Message From the
Vice President
EIFS
Pg. 1
10418 Base Lids are
Seeing Red
Pg. 1
AWCI, EIMA Join Forces
to Advance EIFS
Pg. 2
Stucco Level Coat
STUCCO
Product Launch
Pg. 2
290 Adacryl Admix
& Bonding Agent
Product Launch
Approved Exterior
TECH
TIPS
Sheathings
LEEDS Links Online
LEEDS
ParexLahabra Hires
PEOPLE
New Director of
Technical Services
PROFILE
ParexLahabra
MISC.
Annual Meeting
Gables Villa Rosa
Pg. 2
Pg. 2
Pg. 3
W
ell I don’t know
either! That is, when
will the economy start
the turn around? Over the past
couple of weeks I have listened
to two economist talk about
the state of the economy. Like
everyone else in our business I’m
very interested to know when
construction will rebound. One
of the economist said residential
construction will begin recovery in
the 4th quarter of this year while
the other said it would be the
middle of 2010. Let’s face it no
one really knows. We just need
to keep working harder every day
and hope for the best. But in these
dark days there is sunshine on the
horizon…and it’s EIFS!
advance EIFS. This change allows
EIMA to utilize many of AWCI’s
resources. The team will further
strengthen the foundation of EIFS
growth.
Even with non-residential business
slowing down, the image and the
future of EIFS is getting brighter.
In 2008 EIFS gained national
building code recognition. EIFS
also completed a research project
with the US Department of Energy
which showed EIFS out performed
other claddings.
EIMA believes there is great
opportunity to push the energy
performance of EIFS and to
take advantage of the interest
in energy conservation. Based
on this, EIMA has formed a
new committee to lobby the
government promoting the energy
saving attributes of EIFS. While
this movement may be new to
our country, EIFS has been part
of the national building codes in
A bright side of the new
administration is the attention
focused on energy conservation.
This is where EIFS is the ideal
answer. What better way to
conserve energy than to improve
the insulation of our buildings.
Remember it was only a few
months ago that gasoline was
over $4.00 a gallon. If it returns
to that level, and some experts
believe it will, the energy
conservation movement will gain
even more momentum.
Pg. 3
Pg. 3-4
Pg. 4
ParexLahabra Named
Company of the Year
Pg. 5
ParexLahabra
Products on Award
Winning Projects
Pg. 5
Represent
Your Brand
Pg. 5
EIMA, the EIFS trade association,
joins forces with AWCI to further
Buck Buchanan
VP of Sales and Marketing
Germany for many years. It has
recently become part of national
building codes in other European
countries. Just this year, Ireland is
requiring EIFS for renovation of all
government buildings.
EIFS is celebrating its 40th year
in the US market and it looks like
we have come full circle. EIFS
was introduced to this country as
an energy conservation product
but over the years aesthetics,
versatility and cost have become
the leading reasons for using EIFS.
Going forward, it looks like energy
conservation will once again
become the primary reason for
using EIFS. Add this to its other
attributes and we have a great
opportunity to grow our market
share even in a down market.
EIFS
10418 Base Lids are Seeing Red
E
ffective March 2, 2009, all
10418 (dark tint base) pails
will be shipped with red
lids. This change impacts all finishes
and coatings. The 10401 (light base)
will continue to ship with white lids.
Page 1
This change is being made based on
customer feedback and our intention
is to provide an easier way to
distinguish between light and dark
bases in the warehouse and on the
jobsite.
The Spread • First Quarter 2009 - Vol. 2, Issue 1
Upcoming
Events
INTEX
March 27-28
Nashville, TN
AIA National Convention
April 30-May 2
San Francisco, CA
AWCI, EIMA Join Forces to Advance EIFS
T
he Association of the Wall
and Ceiling Industry (AWCI)
and the EIFS Industry
Members Association (EIMA) have
agreed to a formal, closer working
relationship to advance the exterior
insulation and finish system industry.
EIMA will relocate its headquarters
to the AWCI office building in
Virginia and continue to operate
as an independent association,
governed by the current EIMA
Board of Directors. Its focus will
continue to be expansion of the EIFS
industry. As part of the new working
relationship, EIMA will continue
as an independent association
and will use the expert marketing,
management and reach of AWCI.
STUCCO
Stucco Level Coat - New Product
A
s a market leader in the
EIFS and stucco industry
ParexLahabra strives to
aggressively pursue growth through
innovative market programs and
product development. As part of
the enhancement to their stucco
assemblies, Stucco Level Coat is now
being introduced.
Stucco Level Coat is used to embed
mesh close to the surface to reduce
cracking. It is required for use with
the ParexLaHabra crack resistive
stucco assemblies. Stucco Level Coat
can also be used as a level coat to
smooth rough cement walls and
enhance finish coverage. Stucco
Level Coat is compatible with Parex,
LaHabra, El Rey, Teifs and Surewall
stucco assemblies.
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First Quarter
Advertisements
LAHABRA
Builder & Developer Magazine
PAREX
Construction Dimensions
Walls and Ceilings
Construction Specifier
290 Adacryl Admix & Bonding Agent Product Launch
B
ased on market feedback
we determined that our
product position in stucco
bonding agents could be improved. To
that end, we have reformulated our
290 Adacryl product to now meet 2 of
your needs in 1 product. The enhanced
290 Adacryl can now be used as an
admix and a bonding agent.
You will still get the same great
performance you have come to expect
from 290 Adacryl as an admix and the
increased utility of being able to use it
as a bonding agent as well.
290 Adacryl Admix & Bonding Agent is
now available and Parex 292 Bonding
Agent will be discontinued.
TECH TIPS
Approved Exterior Sheathings
P
arexLahabra is pleased to
inform you that CertainTeed
GlasRoc® glass mat gypsum
sheathing Georgia Pacific DensGlass
Gold®, National Gypsum e2XPtm
Extended Exposure Sheathing and USG
SecurockTM Glass-Matt Sheathing are
all suitable substrates for ParexLahabra
brands of EIFS. They may also be
used for direct coating applications
for soffits. The EIFS and direct applied
coatings for these applications are sold
under our El Rey, Parex, Surewall, and
TEIFS brands.
to ASTM C1177 and so are
immediately applicable to, DensGlass
Gold®, GlasRoc®, e2XPtm Extended
Exposure Sheathing and USG
Securocktm Glass-Matt Sheathing.
Our brands have current
specifications for the use of glass
mat gypsum sheathing conforming
If you have any additional questions
please contact the Parex Technical
Services Department at (800) 537-2739.
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Page 2
The Spread • First Quarter 2009 - Vol. 2, Issue 1
LEEDS
LEEDS Link Online
I
n our efforts to continue
providing our customers with
valuable information, we are
pleased to announce that there
are now links to LEED and Green
Building information on the pages of
all of our web sites.
Please review the information under
the Building Green or the LEEDS link.
This outlines how LEED points can
be earned by using ParexLahabra
products. These sections will
continue to be updated and
improved as we move forward.
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PEOPLE
ParexLahabra Hires New Director of Technical Services
W
France. Dickson will be responsible
for the management of the Technical
Services Group as well as the color
department.
Dickson a native of Georgia takes
reign of the position previously held
by Tom Robertson. Robertson has
been promoted to International
Marketing Manager, EIFS for
ParexGroup, and will relocate to
Prior to joining ParexLahabra,
Dickson worked with companies
such as HB Fuller, Specialty Minerals,
Inc. and KCL-Finnish Pulp and Paper
Research Institute. He holds a PhD
in Chemical Engineering from the
University of Maine and has earned
e are please to welcome
Robert Dickson as the
newest member of the
ParexLahabra team as he assumes
the role of Technical Services Director.
his Masters Degree in
Conflict Management
and Bachelor Degree of
Chemical Engineering
from Kennesaw State
and Georgia Tech,
respectively. Dickson
currently resides in
Atlanta, GA and will
be based out of the
Redan, GA facility.
PROJECT PROFILE
Gables Villa Rosa
The Site
Size: 400,000 sq. ft.
Facility Type: Residential
Developer: Gables Residential
Architect: Looney, Ricks and Kiss
Distributor: Specified Products
Applicator: Triangle Plastering, Ltd.
(Baker-Triangle)
For over three decades the Baker family
has been a vital part of the drywall and
plaster industry in Texas. Baker Drywall
has grown to be one of the largest
specialty contractors in the nation,
while Triangle Plastering has gained
a reputation for completing many of
the largest and most technical plaster
projects in Texas.
The Challenge
Gables Residential a nationally
recognized developer of luxury multifamily communities, in conjunction with
“The speed of pumping Parex Fiber 47 saved us money with
no cracking problems”
the architectural firm of Looney, Ricks
and Kiss chose Triangle Plastering to
accomplish the mammoth 400,000 sq. ft.
project at their latest property in Dallas,
Texas. Familiar with Triangle’s reputation
as an expert in large projects, their
confidence was high.
Page 3
The Solution
Triangle Plastering trusted relationship
with distributor Specified Products chose
Parex Fiber 47, Parex Primer and Parex
Acrylic Finish, to achieve the look and
feel that Gables was after. Triangle’s
knowledge of the way these products
Continued on pg. 4
The Spread • First Quarter 2009 - Vol. 2, Issue 1
Continued from pg. 3
www.parex.com
www.lahabrastucco.com
perform combined with their highly
skilled applicators, made stepping up to
the challenge of making foam shapes
appear to be authentic louvers and
shutters on a large property easy.
www.elrey.com
The Outcome
“The ability to pump a “scratch &
brown” product smoothly and with
uniform consistency was one of the most
important product features we were
looking for” said Michael Vickery, Vice
www.teifs.com
MISC.
President, Triangle Plastering. The speed
of pumping Parex Fiber 47 saved us
money with no cracking problems. Fiber 47 works the best!”
Michael also suggests, “Choose
one manufacturer so there is unit
responsibility in case of any problems.”
When asked if Triangle Plastering would
use Parex products again Michael
responded, “Yes because of the reliability
and consistency of the products.”
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ParexLahabra Annual Meeting
www.surewallproducts.com
www.parexmerko.com
Thank you to all that were able to
attend the Annual ParexLahabra
Medallion Applicator & Distributor
Meeting in Cancun, Mexico. We did our
best to shed some light on some of the
topics which are currently impacting
our industry and we hope you found
the meeting valuable and informative.
We were delighted to recognize a
group of distinguished ParexLahabra
Medallion Applicators and Distributors
as well as introduce the Craftsmanship
and the Largest Project Awards.
impressive visual beauty, detailed
workmanship and unique use of
ParexLahabra products. The 2008
Craftsmanship award was presented
to Reitter Stucco & Supply of Ohio
for their work on the Biernat Family
Residence project in Columbus, OH.
The Largest Project Award was
designed to recognize a medallion
applicator whose project was not only
grand in scale but grand in beauty
using ParexLahabra products. The 2008
Largest Project Awards was presented
to Triangle Plastering of Texas, for their
work on the 400,000 sq. ft., Gables
Villa Rosa project in Dallas, TX
The Craftsmanship Award was designed
to recognize a medallion applicator
whose project has demonstrated
We appreciate the opportunity to
touch base with all of you. The
information that you shared with
the ParexLahabra team will help us
increase our value to our customers
as we move forward together.
We are pleased to announce that
there will be a 2010 ParexLahabra
Annual Meeting, January 20th 23rd in Cabo San Lucas, Mexico.
ParexLahabra Medallion Applicators
and Distributors are invited. For
more information, please contact
your ParexLahabra representative.
2008 Award Winners
Largest Project Award
Craftsmanship Award
Salesman of the Year
Distributor of the Year
Medallion Applicator of the Year
President’s Award
Platinum – ABC Supply, Colorado
Platinum – Wall Systems Supply
Gold – New Mexico Plaster & Supply
Gold – Westside – Alta Building Supply
Silver – Continental Stucco Products
Silver – Henry Products, Inc.
Silver – L&P Building Supply
Silver – Performance Materials, Inc.
Silver – ProBuild East LLC
Silver – Specified Products, Inc.
Page 4
Triangle Plastering
Reitter Stucco & Supply
Brian Jordan
Performance Materials, Inc.
Exterior Wall Systems
Five Year Medallion Award
Allstate Plastering
Century Contracting Corporation
Modern Day Systems
PVP Commercial
Triangle Plastering
Yaquis Plastering
Largest Project Nominees
Ornate Architectural Design
Les File Drywall & Plastering
Craftsmanship Nominees
J&E Meza Plastering
TW Stucco, Inc.
Elite Stucco & Plaster
Triangle Plastering
J.L. Lewis Contractors
Les File Drywall & Plastering
Calvin Stucco & Stone
BJ Plastering, Inc.
Southeast Exteriors, Inc.
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The Spread • First Quarter 2009 - Vol. 2, Issue 1
Corporate Office
ParexLahabra, Inc.
4125 E. La Palma Ave., Suite 250
Anaheim, CA 92807
Telephone: 714-778-2266
Toll Free: 877-LHSTUCCO
Fax: 714-774-2079
www.parexlahabra.com
Plants
Riverside, CA
French Camp, CA
Torrance, CA
Albuquerque, NM
Colorado Springs, CO
San Antonio, TX
Redan, GA
Dalton, GA
Fort Pierce, FL
Wilkes Barre, PA
Warehouses
Anaheim, CA
North Hollywood, CA
ParexLahabra Named Company of the Year
P
arexLahabra was honored
with the 2008 Company
of the Year Award at
the California Building Material
Dealers Association (CBMDA)
General Membership meeting in
February. This honor, voted on by
distributor members, reflected the
many years LaHabra Stucco and
ParexLahabra have supported the
industry. Francois Bouan and Ted
Jones accepted the award on behalf
of ParexLahabra.
The CBMDA is owned and operated by it
members. Founded in 1946 to develop
confidence, promote communication and
gain group influence to benefit its members
and the building material industry.
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ParexLahabra Products on Award Winning Projects
W
alls & Ceilings Magazine recently announce the winners of their annual Excellence in Design Awards contest.
The categories included for 2008 were Ceilings, Drywall, EIFS/Stucco, Interior Plaster/Ornamentation and
Metal Framing. The entries were judged by a panel of W&C staff and members of its editorial advisory board.
ParexLahabra is pleased to announce that two of the Excellence in Design winners used ParexLahabra products in
their winning designs. Congratulations to the following award recipients:
Metal Framing
Contractor:
Green Country Interiors
Project:
Downstream Hotel & Casino - Quapaw, OK
ParexLahabra
Materials Used: Teifs EIFS
Represent Your Brand
EIFS/Stucco
Contractor:P&M Plastering Contractors Ltd.
Project:First National Bank - Desoto, TX
ParexLahabra
Materials Used: LaHabra Stucco
W
e are very proud of the ParexLahabra product
brands. We appreciate the loyalty, dedication
and pride that you have in them too. Send
us a picture of you wearing the Parex, LaHabra, El Rey,
Teifs, Surewall or Mer-Ko brands, in the office, on the job
and out in the world. We will share them here. Show the
industry how you “Represent your Brand!”
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Quenton Roehricht, Brand Manager & Lisa Williams, Communications Manager
Page 5