Estimated Advertising Value of 2005 Tourism Print Public Relations

Estimated Advertising Value of 2005 Tourism Print Public Relations
PUBLICATION/AUDIENCE
DATE
The Oregonian, Portland, Oregon + oregonlive.com
August 22, 2005
The Oregonian " Awards"
August 11, 2005
The Oregonian "Tourism center lures visitors in
Woodburn factory outlet mall"
August 9, 2005
The Oregonian "First Travel Plaza opening at
Woodburn Company Stores"
April 24, 2005
Sunday Oregonian "Outlet stores step out of
basement"
April 10, 2005
Sunday Oregonian "Oregon: Things look discounted
here"
Community Publications
May 14, 2005
Grants Pass Daily Courier "Upscale outlet malls:
where bargain hunting moves out of the basement"
May 10, 2005
Medford Mail Tribune "Woodburn outlet mall is a
state retail leader"
May 3, 2005
Bend Bulletin "Shoppers indulge in luxury with sale
prices"
May 3, 2005
Klamath Falls Herald & News "Woodburn outlet mall
goes upscale"
September 21, 2005 Silverton Appeal Tribune " Tourism group touts local
cities: New visitors booth at Woodburn outlet mall
promotes attractions"
September 21, 2005 Stayton Mail " Regional agency is vehicle for better
tourism: 12 chambers come together to promote
region's attractions"
Woodburn Independent, Woodburn, Oregon
August 11, 2005
Woodburn Independent "Chamber makes presence
felt at Company Stores"
July 6, 2005
Woodburn Independent "Friendly Visitations"
June 29, 2005
Woodburn Independent "Woodburn Company Stores
earns POVA recognition"
May 11, 2005
Woodburn Independent "Tourism offfers a
foundation area can build on"
April 16, 2005
Woodburn Independent "Tourism potential spurs
look at transient room tax"
Regional Publications/Newsletters
September 1, 2005 Woodburn Area Chamber News "Oregon Information
Center unveiled"
August 1, 2005
Woodburn Area Chamber News "Oregon Visitor
Information Center is open"
August 1, 2005
Enterprise: An Economic Dev. Newsletter for MidWillamette Valley "Travel Plaza at Woodburn
Company Stores"
July 12, 2005
Daily Journal of Commerce /online " Outlet mall
lauded for helping visitor industry"
July 1, 2005
Salem Metro Labor Trends "Woodburn Company
Stores earns recognition"
National Publications
October 1, 2005
Value Retail News "Woodburn Company Stores
houses statewide travel info"
Totals
CIRC.
COL. INCHES
RATE
VALUE
INC.
350,978
350,978
2.5
21.5
189.17
189.17
$472.93
$4,067.16
X
350,978
5.5
189.2
$1,040.60
X
408,126
90.5
189.17
$17,119.89
X
408,126
72.5
189.17
$13,714.83
X
17,854
31
10.95
$339.45
29,310
30
27.3
$819.00
29,000
30
20.15
$604.50
18,637
28.5
18.9
$538.65
2,000
60
18.9
$1,134.00
4,176
66
18.9
$1,247.40
5,420
44
8.5
$374.00
5,420
5,420
19.5
12.5
8.5
8.5
$165.75
$106.25
5,420
4
8.5
$34.00
5,420
4
8.5
$34.00
not
available
not
available
not
available
$0.00
not
available
not
available
$0.00
65.5
$786.00
320
320
not available
not available
not available
7,450
12
2,005,353
534
X
X
$0.00
$0.00
$0.00
$42,598.39
X
Press Release
Sent out in March and
updated/resent throughout
the year
Contact: Amy Brown
[email protected]
503.341.3795
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WOODBURN, Ore. – With more than 3.4 million visitors annually, Woodburn Company Stores
transcends common mall status. Lined with towering flower “trees,” planters bursting with
blooms and dozens of premium brand outlet stores, it’s no surprise that the center ranks among
the top destinations in Oregon. Top-name designers and manufacturers such as Brooks Brothers,
Cole Haan, Puma, adidas, Banana Republic, Helly Hansen, Le Creuset, Bose, Calvin Klein,
Tommy Hilfiger, and Polo Ralph Lauren fill more than 300,000 square feet of space, making it
one of the largest outlet centers in the Pacific Northwest.
In addition to the allure of great brands, prices and selection, Woodburn Company Stores
features the amenities that appeal to tourists and shoppers of all ages and tastes.
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Woodburn Company Stores explodes with the colors of more than 7,000 flowers and plants
thanks to partnerships with local nurserymen in the fertile Willamette Valley. The open-air
architecture evokes a distinctly Northwest style with elements such as natural shake wood siding
and stonework walls, two-story vaulted ceilings, copper roof sections and lodge-style green
shingle roofs.
A giant treehouse hewn from a fallen Eucalyptus tree stands 19’ tall, weighs close to 30,000
pounds and provides a whimsical play area for children. Parents can cool their shopping-worn
heels on wooden Adirondack chairs while the kids try to make the carved wooden bear at the
base of the tree “talk” by stepping on sensors in the soft floor made of recycled rubber.
������
Shoppers seeking a snack or light-meal between shops have a variety of options, including:
Auntie Anne’s Pretzels, Chateau Benoit Wine Tasting and Deli, Coastal Creamery, Java Crew,
Sargo’s Subs, New York Burrito, Macheezmo Mouse/The Haute Dog, Harry and David and
Rocky Mountain Chocolate Factory.
-more-
Woodburn Company Stores Beckons Shoppers to One-of-a-Kind Setting – page 2
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Group tours receive a designated tour bus drop-off next to the customer service office, restrooms,
complimentary wheelchairs and strollers, telephones, and an ATM. Groups enjoy easy motor
coach access, personal greetings, maps of the center and free Preferred Shopping Cards. The
driver and escort receive a free snack voucher and canvas tote bag.
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Nearly half of Oregon’s 26 million annual tourists visit the area surrounding Woodburn
Company Stores. Visitors spend 50% more money in this area than in the coastal region. Local
attractions include The Oregon Garden, Woodburn Drag Strip, Wooden Shoe Tulip Farm and
Silver Falls State Park. Woodburn Company Stores is located directly off I-5, just 25 minutes
south of Portland and 15 minutes north of Salem. Ample free parking is available with more than
1,900 parking spaces.
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Woodburn Company Stores is located off Interstate 5 at Woodburn exit 271, just 25 minutes
south of downtown Portland and 15 minutes north of Salem. Named one of the region’s top
shopping destinations by “Portland’s Best Places” guide, Woodburn Company Stores is the
largest outlet center in Oregon. For more information and a complete listing of current stores and
activities, visit �����������������������������.
������������������������
Craig Realty Group is a shopping center development firm founded by Steven L. Craig and is
based in Newport Beach, California. The firm specializes in upscale factory outlet centers. The
company owns and operates Citadel Outlets in Los Angeles, California; Cabazon Outlets located
near Palm Springs, California; Outlets at Anthem in Phoenix, Arizona; and Conroe Outlet Center
located near Houston, Texas. Craig Realty Group also manages Lake Elsinore Outlets located in
Lake Elsinore, California. Craig recently opened an upscale designer outlet center in Brescia,
Italy called Franciacorta Outlet Village located 50 miles east of Milan. The company is currently
developing The Plaza at San Clemente in San Clemente, California, a 650,000 square foot
mixed-use project, and Sussex Commons Lifestyle Outlets in Frankford Township, New Jersey.
Craig previously developed Carlsbad Company Stores, which was recently sold to an east coast
developer and set a record for the sale of an outlet shopping center. Craig was also responsible
for the development of Desert Hills Premium Outlets in Cabazon, one of the largest and most
successful manufacturer outlet centers in the world and was instrumental in developing
Camarillo Premium Outlets in Camarillo, California. For more information about the company,
visit �������������������������
###
The Oregonian
Portland, OR
Sunday, April 10, 2005
The Oregonian
Portland, OR
Sunday, April 24, 2005
Mail Tribune
Medford, OR
May 10, 2005
Press Release
Sent out June 16, 2005
to reiterate WCS’s role
in the Oregon tourist industry
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�������������. – ������������� – Woodburn Company Stores, one of Oregon’s top
destinations among individual and group travelers, was recognized today by Portland Oregon
Visitors Association (POVA) for its valued contributions to the region’s visitor industry with a
2005 President’s Award. Woodburn Company Stores’ general manager Mary Graves accepted
the prestigious award at POVA’s annual awards luncheon, an event that recognizes contributions
to Oregon’s $7 billion per year tourism industry.
“We are truly honored and proud to receive this distinguished award,” said Graves. “Through our
participation in POVA’s events and sales missions we have been successful in developing
partnerships with many Portland hotels, attractions and group leaders. This has helped us sustain
our growth and build a successful group travel program, which is on course to host 250 motor
coaches this year,” she added.
Celebrating its sixth anniversary in July, Woodburn Company Stores welcomes more than four
million shoppers annually. Many shoppers travel from the Portland hub to explore Willamette
Valley attractions and events, such as the Oregon Garden, the State Capital, Wooden Shoe Tulip
Festival and St. Paul Rodeo, or stop to shop while traveling the I-5 corridor. The 300,000-square
foot center’s architecture, landscaping and floral displays and events are designed to pay tribute
to the region’s heritage and natural beauty and offers visitors a one-of-a-kind experience that
surpasses great tax-free shopping.
Construction on Woodburn Company Stores’ 24,000-square foot expansion progresses on
schedule in preparation for the November 2005 arrival of the much anticipated Nike Factory
Store. Two new stores - Calvin Klein and Journeys – are now open for shoppers.
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Woodburn Company Stores, a Craig Realty Group property, is one of the largest outlet centers in
the Pacific Northwest, featuring 80 upscale brand name outlet stores and tax-free shopping. The
outlet center is conveniently located off Interstate 5, exit 271, just 25 minutes south of downtown
Portland and 15 minutes north of Salem. For more information, visit
www.woodburncompanystores.com.
������������������������
Craig Realty Group is a shopping center development firm founded by Steven L. Craig and is
based in Newport Beach, California. The firm specializes in upscale factory outlet centers. The
company owns and operates Citadel Outlets in Los Angeles, California; Cabazon Outlets located
near Palm Springs, California; Outlets at Anthem in Phoenix, Arizona; Conroe Outlet Center
Statesman Journal
Salem, OR
June 22, 2005
Woodburn Independent
Woodburn, OR
June 29, 2005
Press Release
Sent out August, 2005 to announce the unique
partnership and opening of Oregon Travel Plaza
at Woodburn Company Stores.
WOODBURN COMPANY STORES BECOMES “OUTLET” FOR
STATEWIDE TRAVEL INFORMATION
�����������������������������������������������������������������������
WOODBURN, OR. – �������������� – Two of America’s favorite pastimes - travel and shopping come together when the Oregon Travel Information Council’s first Travel Plaza officially opens at
Woodburn Company Stores on Tuesday, August 9. The new Travel Plaza will become the site for
Woodburn Area Chamber of Commerce Oregon Travel Information Center and make Woodburn a hub
for regional tourism promotion.
The Travel Plaza in Woodburn is the first of the five new statewide plazas proposed by the Travel
Information Council (TIC) slated to open during the 2005-2007 biennium. The plaza was strategically
sited at Woodburn Company Stores, one of the state’s highest traffic points in the Willamette Valley,
and represents the TIC’s vision of a successful public private partnership, which shares expenses and
share services to create a travel stop that provides not only a rest stop, but a welcoming travel
experience with access to modern amenities.
The project is the outcome of many years of collaboration and planning between Oregon Travel
Information Council, Woodburn Area Chamber of Commerce and Woodburn Company Stores. The
outlet mall will contribute 600-square foot space to the Travel Plaza project and offering travelers
access to its on site amenities, including safe and sheltered access to travel information, refreshments
and snacks, clean restrooms, an ATM, plus dozens of travel-oriented retailers selling everything
needed for an Oregon vacation, from beach towels and sunglasses to rain parkas and umbrellas.
A self-serve information kiosk installed within the Travel Plaza footprint will feature stories of local
attractions and services, and provide space to accommodate advertising and brochures. Revenues
generated from the sales of advertising on the kiosk display will help fund the development of future
Travel Plazas on both public and private land.
“When opening in 1999, Woodburn Company Stores instantly became one of the state’s most popular
stops for motorists and motorcoach travelers,” said Cheryl Gribskov, executive director of Oregon
Travel Information Council. “This new center will meet the needs of travelers in a high volume traffic
area and serve as the region’s resource for information on Oregon attractions, events, state and
national parks, recreational opportunities, lodging information and maps.”
The Travel Plaza at Woodburn Company Stores will be staffed from 10 a.m. to 7 p.m. seven days each
week by personnel from the Woodburn Area Chamber of Commerce and team of trained volunteers.
Security staff employed by the outlet mall will monitor the site around the clock offering travelers the
added assurance of safety.
About Woodburn Company Stores
Woodburn Company Stores, one of Oregon’s top destinations among individual and group travelers,
was recently recognized by Portland Oregon Visitors Association for its valued contributions to
Oregon’s $7 billion tourism industry with a 2005 President’s Award. Woodburn Company Stores
welcomes nearly four million shoppers annually. Many travel from the Portland hub to explore
Willamette Valley attractions and events, or stop to shop while traveling the I-5 corridor. The
300,000-square foot center’s architecture, landscaping and floral displays and events are designed to
pay tribute to the region’s heritage and natural beauty and offers visitors a one-of-a-kind experience
that surpasses great tax-free shopping.
The Oregonian
Portland, OR
August 11, 2005
The Oregonian
Portland, OR
August 12, 2005
The Oregonian
Portland, OR
August 9, 2005
Woodburn Chamber News
Woodburn, OR
September, 2005
Value Retail News
(national)
October, 2005