HAT Accent Furniture.indd
Transcription
HAT Accent Furniture.indd
A S P E C I A L A D V E R T I S I N G S E C T I O N T O H O M E A C C E N T S T O D AY Accent Furniture Artmax Excels at Presenting Functional Pieces of Art to Adorn the Home S ince Artmax’s inception in 1990, the company’s has sought to bring the home furnishings industry one of America’s largest and most distinctive collections of furniture, lighting, wall art and decorative accessories. The company’s exclusive team of designers, led by Richard Chan, has incorporated a vast perception of design and themes from traditional, transitional and contemporary style categories. These different elements combine to create a unique look and style that sets the Artmax line apart from other furniture designers and manufacturers. With accent furniture as its nucleus, the company showcases sleek design, intriguing shapes and ultra-stylized form. Here, co-founder Chan outlines the special attributes that have made his Chicago-based firm a leader in trendsetting design. Please describe some of the special characteristics of your accent furniture. All of our pieces are handcrafted and hand painted, incorporating meticulous techniques on our primary media of wood, metal and resin. Some of our pieces include gold and silver leaf details, mirrored doors, mirror tiles, painted glass, faux earthy finishes, textured surfaces and other finishing elements. Artmax continues to introduce new product every three months. In total, we feature 800 SKUs in accent furniture, all of which coordinate with our wall art and decorative accessories. We continue to see strong interest among all channels of distribution. By designing items that create an interest in mind, we always explore interesting and intriguing new combinations. By marrying different media with special finishes, the possibilities are endless. What have been your bestselling accent furniture pieces? It has definitely been our medium-sized, four door cabinets. People enjoy the look with the greatest attention to detail, and at the same time, the functionality of these beautiful pieces of art. We also take pride in supporting our dealer network with a high level of customer service. We consider ourselves a friendly company that will work with any customer – no matter their size – and service them with accurate product images, item descriptions and even product videos. This gives the buyers a great idea of what our product really looks like, and makes it easier for them to do business with Artmax. Throughout our accent furniture offerings, we are featuring some brighter colors, more detailing and greater use of metallic tones this year. From a marketing standpoint, is there anything the company is doing differently this year? Why do customers like doing business with Artmax? It certainly starts with our exceptional quality and design excellence. In developing my designs, I always consider how customers are going to use a particular product in their home, and constantly seek to add-on to the piece. For example, we include painted glass or special finish mirrors to protect the surfaces which also ensures a longer life for the item. We have just published a brand new catalog, and our website is undergoing major improvements. Again, everything we do is designed to make it easier for our valued customers. What’s ahead for Artmax as it nears its milestone 25th anniversary? Moving forward, we will introduce more products in the categories of furniture, wall art and accessories than ever before. There’s been strong demand for our furniture, and customers are always looking for coordinating items to really complete their presentations. We want industry buyers to know that Artmax provides the whole package, and will continue to expand our presentation to reflect the perfect combination of artistic beauty with everyday function. For more information, please visit www.artmaxfurniture.com.