Recent data on structure and volume

Transcription

German Youth Travel
Recent data on
structure and volume
June 5th 2010 Rimini
Ritva Kathrin Gleu, German Forum for Youth Travel
1st Workshop PRE WORLD BITS CONGRESS: Youth Social Tourism (Rimini)
Presentation





German Forum for Youth Travel
Volume and structure (study)
The Qualitymanagement System QMJ
Certification and Star-Classification for child
and youth accomodation
Fight against sexual violence
Summary and Outlook
Ritva K. Gleu, German Forum for Youth Travel
2
German Forum for Youth Travel
(BundesForum Kinder- und Jugendreisen e.V.)



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
nationwide umbrella-organisation for youth travel
established in 1997
Financed by the Federal Ministries for Family
Affairs, Senior Citizens, Women and Youth and
the Federal Ministry of Economics and Technology
24 members (nationwide umbrella-organisations),
60 partners (networks, profit and non-profit
organisations, regional organisations)
Member of
3
Our Guidelines and Intentions
1.
2.
3.
4.
The quality of work – not the legal form nor the
distinction of profit and non-profit is crucial
Development of Quality Assurance (QA) and Quality
Intensification in youth tourism
Support of Qualification and Professionalisation of
this field of work
Youth Travel for All
4
Study German Youth Travel


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
2nd study on Youth
Travel since 2003
Data Basis year 2008
Available in German,
2nd edition
Financed and
published by the
Ministry of Economics
and Technology, et. al.
Quantitative Study
5
Data Mining in 5 Areas
1. Demand
• Reiseanalyse 2009
2. Supply
• Vacation Bourse (Ferienbörse)
3. subsidized Offers
• Statistics on Public Youth Welfare
(Jugendhilfestatistik)
4. non subsidized Offers
• Own data from the German Forum
5. Accommodation
• Database for Group Accommodation
GrukiD®
6
1. Demand


Travel Intensity of young people at 82%!
Strongly dependant on social class (particularly with
regard to professional position of the head of the
household, net income, own educational background)
 Higher Status 88,6%
 Lower Status 70,4%

Difference of 18,2%!
22,5 million vacation trips (5 days and more) of
children, adolescent and young adult
accounts for
app. 30% of all vacation trips
7
Products
80
%
70
60
50
40
30
20
10
0
Pauschalreise
Packaged tour
Baustein-/
module
tour
Modulreise
Unterkunft
Ticket/
accommodation
ticket
only
only
einzeln
Fahrschein
einzeln
All vacation
tours
Alle
Urlaubsreisen
(n=7.709 bzw . 64 Mio.)
Tours of young
adults
Reisen Jugendlicher mit Personen
Tours with aus
children
(white)
eigenem HH (n=202 bzw . 1,7 Mio.)
Tours without persons of the own household
Reisen junger Erw achsener
(n= 892 bzw . 7,4 Mio.)
Andere
vorher
other
parts onlyNichts
nothing
booked
Bestandteile
gebuchtin
advance
einzeln
Reisen mit Kindern
(n=1.344 bzw . 11,2 Mio.)
Reisen Jugendllicher ohne Personen
aus eigenem HH (n=130 bzw . 1 Mio.)
8
Mio.
Vacation trips of children (under 14 years)
12,3
- Without adults accompanying
4,5*
- With adults accompanying
7,8
Vacation trips of adolescents (14 to 17 years)
2,8
- Without persons from the own household
1,1
- With persons from the own household
1,7
Vacation trips of young adults (18 to 26 years)
7,4
Overall vacation trips of young people
(children + adolescents + young adults)
22,5
*estimated on the basis of the Reiseanalyse 2003
9
Youth Travel is an economic factor!

Children, adolescents and young adults
annually spend almost 12 billion €
for vacation trips.
10
2. Supply
Duration decreases
 Educational content increases

70
60
50
youth travel
40
language
30
child travel
sports travel
20
others
10
0
2005
2006
2007
11
Accommodation
Type hotel is
most frequent
 Trend:
social forms of
acc. increase

20000
18000
16000
14000
12000
10000
8000
6000
4000
2000
0
2001 2002 2003 2005 2006 2007 2008
guesthouse 10409
8531 6675 7340 7243 5853 3227
hotel
7367 11067 19723 18004 11194 10080 11925
guest family 5460
119
370
2243 8473 8232 4120
tent
4937 7045 4764 4280 3019 2878 6249
bungalow
3105 4440 2278 3626 3908 2330 3700
others
6845 7021 4424 2904 4651 9057 9290
12
3. Subsidized Offers
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
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The segment „subsidized offers“ of public youth
welfare is decreasing. Obviously public authorities
withdraw their subsidies from the youth travel
market.
The phase out of resources in youth welfare appears
especially in the segment of publicly subsidized
youth travel.
Some figures: recreational offers -23%
international youth work -31% (within 5 years)
13
Development
Reduction of smaller bodies
(-> fusion or abandonment of youth travel)
 Huge bodies like the Paritätische (welfare
organization) grow
 Increasing sponsorship of individuals

14
4. non-subsidized Offers
More and more trips without subsidies
 Again the sponsorship of individuals becomes
more important
 Educational trips increase also in commercial
fields
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15
Volume

app. 5000 accommodations
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

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
920 houses owned by churches
574 youth hostels
331 friends-of-nature houses
310 houses of municipal bodies
309 school camps
app. 50 % are not organised
accommodation
non-profit
accommodations
Profit accommodations
approx. 400.000 beds
approx. 17 % of all accommodations in Germany (=12,4 mil.)
16
5. Accommodation
Definition

Youth accommodation is each accommodation that
has at least 50 % of its booking with children and
youth up to 26 years. It provides special rooms and
activities for young people. Parents, counsellors,
teachers, multipliers of youth welfare and similar
others are added to the quote independently of their
age.
17
1st Workshop PRE WORLD
BITS CONGRESS: Youth Social Tourism (Rimini)
Accommodation
of non-profit
organizations
DISTRIBUTION
1 TO 19 BEDS
20 TO 49 BEDS
50 TO 99 BEDS
100 TO 199 BEDS
200 TO 499 BEDS
MORE THAN 500 BEDS
PERCENT
241 ACCOMMODATIONS
1.523 ACCOMMODATIONS
1.084 ACCOMMODATIONS
752 ACCOMMODATIONS
181 ACCOMMODATIONS
33 ACCOMMODATIONS
6,3 %
39,9 %
28,4 %
19,7 %
4,8 %
0,9 %
protestant
youth hostels
13%
24%
nature friends
catholic
13%
municipal
school camps
13%
23%
14%
18
Prices for bed and breakfast
Number of accommodations
 TO 10 €
 10 € TO 15 €
 15 € TO 20€
 20 € TO 25€
 25 € TO 30€
 30 € TO 40€
 40 € TO 50€
 ABOVE 50 €
68 more than
274 50% cost
15 to 25 €
761
542
243
253
79
47
19
2 Examples of our work
Classification
QMJ-Project
nationwide
certification and
classification
Ethic debate
Fight against sexual
violence during
vacation trips/new
approach to sex
education
20
The QMJ – a standardized system


1. level basis-certification (savety)
2. level 5-star-classification (comfort)
1
• 2-days seminar for the manager of the house
• basics like e.g. hygiene, fire-protection
2
• 1-day external quality audit
• counselling and check-up with report
3
• public award of the reached level
• plate and certificate (marketing)
21
QMJ-Participation

approx. 300 accommodations
22
http://www.holidays-for-all.com
23
Fight against sexual violence/new approach
Topic is always up to date:
 Love and sex is the no. 1 reason for
adolescents to travel (since 70s)
 Youth travel is a place to learn gender roles

At youth travel youth leaders and third parties
have relatively easy access to young people
 Protection from sexual violence!

03.06.2010
24
Steps to prevent violence but allow learning
naming the taboo-topic and create an open
atmosphere ->also at youth trips exists
(sexual) violence
 creating modern material for education and
prevention
 Support the building of prevention-structures
within organizations
 Develop and sign an ethic codex

03.06.2010
25
Codes of ethics and prevention projects
03.06.2010
26
Conclusion & Outlook

Study on German Youth Travel
Knowledge as basis for a sustainable development
 First step towards a continuous analysis (European level?)


QMJ-classification


The combination of qualification, classification and marketing
proofs as solution for a sustainable
strengthening of this field of work.
Sexual violence

Work on all levels to prevent sexual violence but allow learning
27
Vielen Dank!
Thank you for your attention!
 Mille grazie per la vostra attenzione!

03.06.2010
28

Recent data on structure and volume

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