affiliate packet 1 section title

AFFILIATE PACKET
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AFFILIATE PACKET
TA B L E O F CO N T E N T S
INTRODUCTION TO TATHATA
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AFFILIATE PROGRAM
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OUR OPPORTUNITY
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60-DAY TRAINING PROGRAM
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BECOMING AN AFFILIATE
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AFFILIATE CAMPAIGN
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AFFILIATE SOFTWARE
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UNPRECENDENTED SUPPORT
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CAMPAIGN IMAGES
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MESSAGE FROM BRYAN
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THANK YOU
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TABLE OF CONTENTS
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AFFILIATE PACKET
Intro to Tathata Golf
The intention of this package is to introduce you to Tathata Golf and our affiliate
program. Tathata Golf is a golf instruction and education company headquartered
in the heart Scottsdale, AZ. Established in 2010, Tathata Golf was created for the
benefit of all individuals and organizations in golf and is driven by an unwavering
passion to grow and spread the game.
Freely endorsed by Brandel Chamblee, Gary McCord and supported by several
of the industries most well-respected individuals and organizations, Tathata Golf
introduces golfers to a radically easier and faster way to learn the game of golf
through our revolutionary and world’s first 60-Day In-Home Training Program.
Launched in the summer of 2015, the program helps to eliminate three of the biggest barriers that keep people from learning and excelling at golf:
• The high cost of learning to play the game
• The difficulty of learning and playing golf effectively
• The time it takes to learn and excel at the game
We believe giving all who come a simple and convenient way to begin moving their
body and club effectively through all golf motions in just days and weeks rather
than years, for the cost of just 1-2 typical golf lessons. This should help to sustain
the growth of the sport and the entire golf industry.
INTRO TO TATHATA
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AFFILIATE PACKET
Affiliate Program
The Tathata Golf affiliate program is one of our ways of intimately reaching a large
number of current and future golfers while also helping to support and benefit
companies, groups and organizations throughout the industry.
As a Tathata Golf affiliate, you can benefit directly from promoting and selling our
flagship product, the Tathata Golf 60-Day Training Program. Offering many plug-nplay marketing options to introduce your users to the Tathata Golf 60-Day Training
Program, our affiliate tracking software takes over from there as your users move
into Tathata Golf’s proven sales and conversion funnels and are automatically
tracked and connected to you. Take advantage of our television marketing campaigns and other global marketing efforts that come alongside to support you and
drive brand and product awareness to your users.
With little to no effort, your organization can immediately be up and running as a
Tathata affiliate and begin enjoying the financial and indirect benefits of your users
purchasing our training product, improving their game and playing more golf. It is
our highest intention that through this training program, golfers across the world
can begin to experience their own authentic greatness on and off the course while
answering all of the questions about how to move their club and bodies once and
for all.
AFFILIATE PROGRAM
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AFFILIATE PACKET
the current opportunity
As mentioned before, we are driven by an unwavering passion to grow and spread
the game. With modern society changing at a pace never before seen in history and
people’s time as precious as ever, the golf industry and golf instruction specifically,
have been very slow to adopt to the ever changing needs of the modern golf consumer. The current golf instruction model is severely out-dated and not keeping
up with the high-paced life of today’s consumer and many powerful advances in
technology are going completely un-utilized in the world of golf instruction.
THERE IS A SPECIAL MOMENT IN TIME RIGHT NOW
FOR TATHATA GOLF AND OUR AFFILIATES TO BE VERY
“IMPACTFUL” IN THE GOLFING WORLD.
WHY IS THAT?
1. People are craving a new way to play and learn the game. Golfers are leaving the
game and losing interest because it is simply too difficult and time consuming to
learn and play.
2. Dramatic improvements continuously being made to website user interfaces and
the ever expanding viral world of social media provide incredibly powerful platforms that are currently completely under utilized by the modern golf instruction
industry.
3. Asian influence and training is changing the competitive landscape in golf.
4. Chinese and Asian golf markets are rapidly expanding.
5. Golf consumers have an increased openness to mental training and golf fitness.
6. Golfers and society in general are looking for newer, easier and quicker ways to not
only improve at the game of golf but also to lose weight, feel better and have more
energy.
CURRENT OPPORTUNITY
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The 60-Day Program
THE REVOLUTIONARY AND WORLD’S FIRST 60-DAY IN-HOME
GOLF TRAINING PROGRAM
The 60-Day Program offers one of the most extensive educational curriculums
ever introduced to the game of golf. The magic of the complete mind, body and
swing learning and training curriculum is in its delivery. Students of all ages, body
types and ability levels move through and equally benefit from a strategically built
and structured path of learning, much like one would experience while learning
and mastering any martial art.
The path of learning is one that students can rely on and come to revere. Because
of this, dramatic change and improvement becomes possible. Proven accurate
beyond all doubt, the program’s training practices and principles are validated by
the greatest golfers and athletes of all-time and are completely sound from a
martial art perspective.
Through the program, it is our highest intention that all golfers begin to gain a
profound new sense of their own authentic greatness and come to stand and move
with strength on and off the golf course. Moving beyond all doubt, students come to
quiet their mind as they answer several questions of how the body and club effectively move through all golf motions.
This program is the culmination of 30 years of learning and 5 years of testing on
golfers of all ages and ability levels. It is available across all platforms (computer,
smartphone, tablet, optional DVD add-on pack), it is truly a learning and training
experience unlike anything ever seen before in the game of golf.
THE 60-DAY PROGRAM
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The 60-Day Program
THE PATH OF LEARNING
INSIDE THE PROGRAM
Chapter 1 | Days 1-10
Body, Stretching & Mind 1
140 training movements
Chapter 2 | Days 11-20
Hands, Arms & Mind 2
3 greatest golfer and athletes movement videos
Chapter 3 | Days 21-30
Pressure, Impact & Mind 3
45 deeper discussions (mental and movement)
Chapter 4 | Days 31-40
Speed, Strength & Mind 4
Chapter 5 | Days 41-50
Short Game, Putting & Mind 5
Chapter 6 | Days 51-60
Shape, Trajectory & Mind 6
14 different movement routines
195 test questions and video answers
13 mental training lay down exercises
12 sitting/standing mental training exercises
ONLINE STREAMING
$169 95
REGULARLY $179 95
The strategically built path of learning and training resembles the structure of
how a martial art is taught and learned. Students are able to improve and retain
information at rates never before seen in golf.
THE 60-DAY PROGRAM
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AFFILIATE PACKET
Becoming an affiliate
WHAT IS A TATHATA GOLF AFFILIATE?
A Tathata Golf affiliate is any partner that has entered into a relationship with
Tathata Golf to promote the Tathata Golf 60-Day Program to their user base and
share in the revenue generated by these efforts. As a Tathata Golf affiliate, you will
also be playing a role in helping to grow and spread the game of golf as your users
begin to improve and begin to play and enjoy the game more.
WHO CAN BECOME A TATHATA GOLF AFFILIATE?
The Tathata Golf affiliate program is available to any individuals or groups with a
passion to share Tathata Golf with their friends/family/followers/membership/database. With this also comes a share of revenue from sales from those conversions
and the good will of helping to grow and spread the game of golf. The affiliate program is available (with approval from Tathata Golf) to any of the following groups or
individuals:
• Golf Associations
• Golf organizations/companies
• Golf blogs and forums
• Golf online and print publications
• Golf Course Owners, Directors of Golf, Golf Professionals, Golf Instructors
• Fitness Center Owners, Fitness Program Directors, Personal Trainers
*If you do not fit into a specific group mentioned above, please still feel free to
reach out to us to talk further about becoming a Tathata Golf affiliate. We work with
all groups and individuals on a 1-on-1 basis to consider their ability to perform
as a Tathata Golf affiliate and determine the impact to both of our organizations.
Tathata Golf affiliates are not limited to strictly individuals and organizations in
or related to the golf industry. Tathata Golf is open and willing to discuss affiliate
relationships with any and all individuals and organizations if there is a true benefit
to both parties for promoting Tathata Golf.
BECOMING AN AFFILIATE
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The affliate campaign
STEP 1: SHARING YOUR CUSTOM TATHATAGOLF.COM WEBSITE
Each affiliate will receive their own branded version of our Tathata Golf landing
page. (ex. TathataGolf.com/yourURL )
You will encourage your database to visit that link through all of your marketing
efforts. The more people that land on your site, the more conversions and money
you will make. Suggested ideas include:
• E-mail blasts
• Write-up on your website
• Text messages
• Member newsletters (online or printed)
• Social media posts
• Handouts or other printed material
(great for live events)
• Blog posts
• Business Cards
• Website Banner Ads
• Oral communication
*PLEASE NOTE: Tathata already has HTML emails built and available for you that
are plug-n-play ready with your link, logo and intro to use for your E-mail blasts to
your database.
The amount you choose to share Tathata Golf (besides what is contractual agreed
upon) is completely up to you. To avoid overwhelming your users, yet effectively
give you adequate sales opportunities, we have found the following frequencies to
be most productive:
• Emails sent out once per week
for 6-12 weeks (once per month
weeks 12-52)
• 3 social media posts per week
for 6-12 weeks (once per month
weeks 12-52)
• Banner or click-ads on your website/
blog/newsletter changed every 60 days
• Small handouts printed and ready to
be distributed at live events or to office
visitors
All of Tathata Golf’s commercials and marketing
pieces also push consumers to our sales landing
page TathataGolf.com. This is a one-page proven
sales funnel to get consumers to take action.
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AFFILIATE PACKET
STEP 2: USERS MAKE A CHOICE AT TATHATAGOLF.COM
When arriving at your Tathata Golf site, consumers are welcomed with a 3 free
introductory videos from Tathata featuring Brandel Chamblee and Gary McCord.
This is a clone of our 60-Day sales page and gives people the choice to buy now or
enter their email for more free videos. So what happens when someone choses
between those two options:
1. BUY 60-DAY PROGRAM
WHAT HAPPENS WHEN MY USERS BUY THE PROGRAM?
They will be taken to the checkout page and become a member for the Tathata
60-Day Program. They will begin training, and get specific follow up emails as a
user of the program.
MONETARY SPLIT
Our standard affiliate relationship has an 80/20 revenue split with 20% of
generated revenue going to affiliates. At a retail price of $179.95 or $169.95 if
they buy direct from your page, every purchase one of your users makes generates
$35.99 or $33.99 in revenue for you or your organization.
Utilizing our leading edge affiliate software, all affiliates will be able to login and
track their users’ actions. You will see real-time statistics like visits, purchases,
conversion percentages, graphs, & money earned. The affiliate software also
houses all of your plug-n-play marketing assets including your personalized URL
link, banner and click-ads, and HTML e-mails.
THE AFFILIATE CAMPAIGN
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AFFILIATE PACKET
2. ENTER E-MAIL FOR FREE VIDEOS
PRIMARY PUSH: FREE VIDEO GIVEAWAY
When entering e-mail address at your Tathata Golf site, consumers are sent
9 videos of the course of a week. The first 3 videos are immediately shown upon
hitting submit on the button at TathataGolf.com. They they will receive the
following HTML emails:
Day 1: Welcome & link to first 3 videos page
Day 4: Link to next 3 videos page
Day 8: Link to final 3 videos page
Day 10: Review of all 9 videos, links to all 3 pages
Day 15: Ready to start? Buy Now
If at any time, user purchases the 60-Day Program, you will receive 20% ($35.99).
After the above emails, additional weekly emails sent at Day 22, 29, and 36 to
encourage purchase of program. After 6 weeks of non purchase, user will be
e-mailed a free 7-Day offer from Tathata.
SECONDARY PUSH: 7-DAY TRIAL GIVEAWAY
If a user has opted in for the free videos, but failed to buy after 6 weeks, Tathata
will offer them a free 7-Day Trial to the 60-Day Program. No effort on your part, we
have this all automated on our end.
They will be emailed a custom coupon code that applied at checkout will give them
100% discount to the program. (ex. usga7day)
7-DAY TRIAL PROCESS:
1. The course is 100% unlocked and users get the same experience as if
they purchased the full product, no restrictions.
2. Every trial user gets 4 HTML graphic emails from us with support,
encouragement, and call of actions to buy full product over the course
of 7 days.
3. After 7 calendar days, the user will no longer have access and will
prompted to purchase program.
4. If user upgrades to the full product during or anytime after their trial,
you receive 20% ($35.99)
THE AFFILIATE CAMPAIGN
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STEP 3: COLLECT PAYMENT & TRACK YOUR USERS
Our goal is to make this is easy as possible for you! We want to provide you with all
the tools needed to have minimal effort and maximum benefits.
REMINDER: If at any point in the future a user purchases the product from your
page, or links, or after opting into the free videos, you still receive 20% ($35.99)
WHAT YOU NEED TO DO:
• E-mail your database (weekly for 6 weeks, then monthly for contract year)
• Post, Share, Blog on social media as much as you desire
• Collect payment 14 days after each month
• Be excited for your database to get radically better at the game of golf
WHAT WE DO FOR YOU:
• Golf Channel TV commercials helping awareness
• Custom landing pages with your logos
• HTML follow up emails built
• Banner ads, social media images, and blogs all frequently updated
and available at your disposal in your affiliate area of our website.
• Affiliate login for you to track visits, conversions, and dollars earned
and dollars paid.
No surprises for your database, Tathata’s care and trust is evident in every email,
landing page, or video we make.
THE AFFILIATE CAMPAIGN
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affliate Software
Our website has the AffiliateWP “plugin” enabled
for you to be able to track all your stats in real-time.
You will be able to log in and track visits, conversion,
graphs, money earned, money paid, etc. The affiliate
page will also let you get banner ads, URLs, and any
tools needed for your website as well. Here are a few
screenshots of the affiliate area:
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Unprecedented support
“BRYAN’S DEEP UNDERSTANDING OF NATURAL BODY MOVEMENTS, THROUGH THE
EYES OF THE SAMURAI MADE IT ‘REAL’ TO ME. I HAVE SEEN EVERY FORM OF GOLF
INSTRUCTION AND THIS IS NOT ONLY REVOLUTIONARY BUT REFRESHING.”
- GARY MCCORD, CBS SPORTS GOLF COMMENTATOR
UNPAID SPOKESPERSON - GARY MCCORD
Gary McCord’s knowledge of movement and experience with almost all of the
game’s top instructors has allowed him to develop significant credibility among his
peers. In addition to this credibility he has developed through his years on tour and
commentating at the highest level for CBS Sports, Gary also brings an entertaining
recognizable voice to the Tathata Golf brand. Gary also has close ties to several
major golf publications including Golf Digest and Golf Magazines. Having trained
on site since 2010, Gary McCord has been patiently waiting for 4 years to introduce
Tathata Golf to the world as we have strategically built and setup several different
revenue streams.
UNPRECEDENTED SUPPORT
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“I’M NOT HERE TO GET PAID, I’M NOT HERE FOR MONEY, I’M HERE FOR ONE THING
AND ONE THING ONLY. I BELIEVE IN WHAT HE TEACHES, I BELIEVE IN IT… WHAT HE
IS DOING IS CORRECTING GOLF INSTRUCTION.”
- BRANDEL CHAMBLEE, GOLF CHANNEL ANALYST
UNPAID SPOKESPERSON - BRANDEL CHAMBLEE
Brandel Chamblee, a Golf Channel lead analyst, is our second unpaid
spokesperson. Having trained on property multiple times and asking to receive
no money because in his words Tathata is “helping to correct golf instruction,”
Brandel Chamblee adds a second very credible on-air voice behind the brand.
Brandel Chamblee and Gary McCord are currently two of the most well-respected and
credible voices in the game. In addition to their unwavering support through the years,
their connections and credibility amongst their peers on the CBS Sports broadcast
team and Golf Channel / Golf Central bring all sorts of potential opportunities once we
have launched.
*Because they are unpaid they are allowed mention Tathata Golf on air.
UNPRECEDENTED SUPPORT
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AFFILIATE PACKET
LPGA HEADQUARTERS
As part of our partnership with the LPGA, we have created a joint
instruction initiative that will empower female golf instructors
across the US and around the world. Our programs have been
reviewed, approved and supported by corporate headquarters and:
• Dana Rader, President
• Deb Vangellow, Vice President & 2012 LPGA Teacher
of the Year
• Nancy Henderson, President of Teaching and Coaching
• Sue Powers, 2013 LPGA Teacher of the Year
• And others…
This strong of support for an outside golf instruction curriculum is
very unique. The LPGA will be emailing their entire membership
(1,500 members) three times before the end of the year promoting
Tathata Golf.
SOUTHWEST PGA SECTION
ARIZONA GOLF ASSOCIATION
• 5th Largest PGA Section in the U.S.
(1,400 members and apprentices)
• Ed Gowan Executive Director,
close friend, been on property
several times
• Close relationship with staff and key
members
• “Tathata Golf has a chance to double
the amount of golf instruction in the
southwest section.”
• Not only reshape golf instruction,
help grow the game as a whole
• Tathata Affiliate for 2015-2016
UNPRECEDENTED SUPPORT
• Involved with USGA rules at the
highest level for past 20 years
• Connections with several
international golf associations and
key individuals across the world
• AGA email list 58,000 consumers
• Tathata Affiliate for 2015-2016
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Campaign Images
Click HERE to visit TathataGolf.com to see the full experience.
Below are screenshots:
CAMPAIGN IMAGES
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AFTER OPTING IN WITH THEIR EMAIL…
USERS RECEIVE THIS PAGE IMMEDIATELY, AS WELL AS IN EMAIL FORM.
CAMPAIGN IMAGES
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OUR HTML EMAILS BUILT WITH CARE THAT WILL GO OUT TO
YOUR USERS THAT OPT-IN TO THE FREE GIVEAWAY
CAMPAIGN IMAGES
DAY 1
DAY 4
DAY 8
DAY 10
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WE HAVE DOZENS OF BANNER ADS AND WILL
CUSTOMIZE THEM TO FIT YOUR SITE.
468 X 60
300 X 250
160 X 600
120 X 600
250 X 250 SQUARE
250 X 250 SQUARE
CAMPAIGN IMAGES
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“Tathata Golf practices and principles have already begun to reshape golf. Never
before has the LPGA, PGA and other golf associations come together to support and
promote a golf instruction curriculum and brand above their own. Never before has
a golf instruction brand and product line had such overwhelming support and promotional strength from such influential, recognizable and well-respected individuals
within the industry. From the start, Tathata Golf has been strategically and carefully
developed to foster and support a movement, a movement that has an opportunity
to radically reshape the way that golf is taught and played all across the world and
stand the test of time. I would be honored if you chose to become a Tathata affiliate.
Thank you for your consideration.”
BRYAN HEPLER - FOUNDER OF TATHATA GOLF
MESSAGE FROM BRYAN
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AFFILIATE PACKET
THANK YOU FOR TAKING TIME TO LOOK THROUGH OUR AFFILIATE
INFORMATION, WE HOPE TO PARTNER WITH YOU AND LOOK FORWARD
TO HELPING REJUVENATE AND GROW THE GAME OF GOLF.
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