Corporate Profile - PT. Hospitality Property Services

PT. Hospitality Property
Services
Jalan By Pass Ngurah Rai
No 120 F, Kuta Bali 80361, Indonesia
ph: +62.361.764279
e: [email protected]
“Understanding the differences and similarities of the
owner’s goals is critical to long-term success”
HPS Consulting assists developers and owners to maximize and enhance the
management of projects and investments. Our services encompass a wide range
of disciplines – development management, finance, planning, controlling, risk
minimization and general asset management
OUR SERVICES
Hotel, Resort, and
Mix-Use
Development
Services
- Market Analysis and
Feasibility Studies
- Conceptualization
- Strategic Partners and
Capital Building
-Development
Management
-Evaluation of Existing
and Operating
Properties
Branding
Consideration,
Selection and
Negotiation with
International Hotel
Brands
-Coordinate preparation
of Request for Proposal
-Assist in review of LOI
and management terms
-Branding
Considerations
-Assist in review and
signing of MOU
- Negotiation of
Management and Other
Agreements
Owner
Representation
during Project
Development Stage
-Managing Relationships
and Expectations
between Operator and
Developer
-Review of Operator
Projections, Budgets,
Systems & other PreOpening Programs
Asset Management
- Meetings and
Inspections
- Revenue Management
- Operations Analysis and
Improvement Plan
- Profit Optimization
Strategies
- Asset Monitoring and
Capital Expenditure
- Review of Operator
Budgets and Forecasts
- Management Contract
Compliance
- Insurance
- Strategic Investment
Analysis
- Owner Communication
Distribution
- Facilitate Sale of Units to
Secondary Market
HOTEL, RESORT, RETAIL AND MIX-USE DEVELOPMENT SERVICES
→ Market Analysis and Feasibility Study
→ Conceptualization
→ Strategic Partners and Capital Building
→ Development Management
•Project Development Budgets, Cashflow Forecasts and ROI Analysis
•Planning, Design and Technical Service
•Government Liaison
•Review of Contracts and Agreements
•General Administration and Monitoring of Development
•Evaluate Consultants and other Third Party Services and Performance
•Pre-opening Support
•Evaluation of Operator Forecasts
→ Evaluation of Existing and Operating Properties
• Review Results of Operations and Opportunities
•Brand Evaluation
•Budgets, Forecasts and ROI Analysis
Market Analysis and Feasibility Study
→ Prepare feasibility study encompassing an analysis of how the market is behaving
→ Produce market comparison and trends to assist owner’s decision on product and
facilities to be developed
Conceptualization
→ Advise developer on operating concepts, i.e., hotel, Condotel, mix-use development
or other structures
→ Work closely with developer to put together the general components given the project
location, market and competition including identification of opportunities for maximizing
market penetration
→ Liaise with developer in developing strategies on highest and best use of the land and
resources available
→ Assist in decisions such as number of rooms, facilities (F &B, function rooms, etc.) and
configuration
Strategic Partners and Capital Building
→ Assist the developer in packaging the development to attract strategic partners
and investors
→ Assist in raising necessary capital for the project
Development and Management
→ Project Development Budgets, Cashflow Forecasts and ROI Analysis
• Prepare development budgets and financial forecasts to guide developers in making key
decisions and funding requirements
• Prepare return on investment analysis reports and recommendation
→ Planning, Design and Technical Service
• Advise the developer on the suitability of the site plans, designs, drawings and project
schedule and review and propose any revisions, where required
• Advise the developer on optimizing revenue potential of the development through
efficient product configuration
• Advise the developer on integration of various components of the development to ensure
practicality of operation
→ Government Liaison
• Liaise with the relevant planning and building authorities, statutory bodies and
government departments on matters and requirements regarding obtaining necessary
approvals and licenses as may be required for the Project
→ Review of Contracts and Agreements
• Assist in identifying which agreements and contracts should be in place
• In coordination with the developer’s legal consultants, assist in the drafting and review of
transaction agreements and other relevant contracts with end-users and other parties,
including consultants
• Advise developer on parameters and other commercial terms which should be
incorporated in agreements and contracts
→ General Administration and Monitoring of Development
• Assist the developer/owner in overseeing the construction and development of the
project to ensure completion to standards of quality and timing
• Administer contracts with third parties and ensure both parties’ compliance with these
agreements
• Provide advice and guidance to developer in optimizing the commercial relationship with
hotel operator during the technical services and pre-opening phases of the project
• Assist in the ongoing monitoring of the development
• Coordinate with developer and consultants in conceptualization and construction of
mock-up or model rooms
Development and Management
→Evaluate Consultants and other Third Party Services and Performance
• Review existing agreements with consultants and other third parties
• Evaluate delivery and performance of consultants and other third parties and make
recommendations accordingly
→Pre-opening support
• Provide pre-opening support including assisting in the review of pre-opening
requirements and budgets from operator
• Providing advice on the procurement of operational requirements and such other areas
needing to be in place prior to operation
→Evaluation of Operator Forecasts
• Review and evaluate forecasts submitted by the operator and advise on how optimal
forecasts and targets could be attained
Evaluation of Existing & Operating Properties
→Review Results of Operations and Opportunities
• Analyze operating results and profitability
• Identify opportunities for growth and improvement and recommend plan of action
→ Brand Evaluation
• Analyze existing brand, its market penetration and overall impact on operating results
• Explore rebrand options where warranted
→ Budgets, Forecasts and ROI Analysis
• Assist in preparation of comparable budgets, forecasts and ROI analysis for various plans
of action prior to implementation
BRANDING CONSIDERATION, SELECTION & NEGOTIATION WITH
INTERNATIONAL HOTEL BRANDS
→ Coordinate preparation of Request for Proposal (RFP)
• Assist the developer in the preparation of a RFP that will serve as basis for Operator to
make a proposal to manage the property
→ Branding Considerations
•Evaluate the project, its facilities and features
•Short list brand alternatives matching the project
•Approach shortlisted operators and obtain proposals
•Assist in the assessment and analysis of the proposal from shortlisted operators and
submit a summary of proposals to the developer
•Review and discuss the proposal with developer and agree on terms with which to go back
to operators for negotiation
•Assist in the appointment of the operator
→ Coordinate the Signing of MOU
• Assist the developer in obtain MOU from operators
• Represent the operators in the negotiation of terms which will be the basis for signing o
an MOU with the selected operator
• Assist in the signing of the MOU
→ Negotiation of Management Agreement and other Agreements with Operator
• Identify areas in the management and other agreements with the operator where
negotiations for better terms could be initiated
• Assist in the discussion and negotiation of legal, commercial and other terms
• Assist in the review and signing of the Management Agreement with the selected
operator
• Assist in the finalization of other related agreements
We take International Hotel Brands to the Developer ….
OWNER REPRESENTATIVE DURING PROJECT DEVELOPMENT STAGE
→ Managing Relationships and Expectations between Operator and Developer
•Assist the developer in evaluating the standards requirement required by the Operator for
the selected brand
•Assist the developer with the staging of the project and the timing for these stages and
evaluate their financial and operational implications
•Assist the developer in evaluating the area and space configuration as proposed by the
Operator and provide advise
•Assist the developer in evaluating design requirements from Operator and bridge the gap
between operator and developer expectations
•Assist the developer in evaluating other technical advicese from the Operator involving
engineering and security systems, etc. and how these affect budgets and future operations
•Advise Developer on operator hotel management systems requirement, assess the budget
for these systems, provide input on their design & specifications as well as on timing for
their installation
•Liaise between developer and operator on requirements until the final design and
specifications have been agreed to and signed off by both parties
•On behalf of Developer, liaise with Operator on the progress of implementation of agreed
standards and designs and coordinate with them accordingly on necessary changes and
modifications
→ Review of Operator Projections, Budgets, Systems & other Pre-Opening Programs
•Evaluate the Operator’s planned market positioning for the hotel
•Assist developer in reviewing detailed 5-year projections of the Operator and advise on
how to optimize targets and results
•Assist the developer in reviewing the design and specifications, including quantities, of
FF&E and Operating Equipment requirement from Operator and how these affect total
project costs
•Assist in evaluating planned systems to be put in place, including human resource systems,
policies and procedures, staffing plan, etc.
•Assist the developer in the review of Pre-Opening budget and other requirements
Assess branding needs
and options for
international hotel
management
• DEVELOPER/OWNER
Express desire to be
affiliated with an
international hotel
operator
Provide HPS the necessary
information to make initial
assessment and prepare
RPF
Shortlist operator and
obtain proposal from
these operators
Lead the negotiations for
management contract and
other agreements
• HPS Consulting
• OPERATOR
Submit management
proposal
ASSET MANAGEMENT
Meetings with Operator and Inspections
Revenue Management
Operations Analysis and Improvement Plan
Profit Optimization Strategies
Asset Monitoring and Capital Expenditure Assessment
Review of Operator Budgets and Forecasts
Management Contract Compliance
Insurance
Strategic Investment Analysis
Owner Communication, Distribution and Compliance with
Agreements
Facilitate Sale of Units to Secondary Market
asset manager = maximized returns
Meetings with Operator & Inspection
• With owner or on behalf of owner, attend regular meetings with operator to review
operating results, marketing and other strategies, performance against budgets and against
competitors, human capital issues, capital improvement matters and such other matters
pertaining to operations
• Conduct regular property inspections and discuss maintenance issues, capital expenditure
and refurbishment plans and general upkeep of the property
Revenue Management
→ Otherwise known a “yield management”, revenue management is a process of maximizing
profitability by allocating the right inventory to the right customers at the right price. As revenue
managers, we will:
•
•
•
•
•
Assist in identifying fundamental market segments
Help define the pricing structure and sensitivities of each segment
Forecast market segment demands and demand patterns and trends
Recommend room inventory allocation amongst the various segments
Use overbooking as a tool to manage and optimize revenue
‘ yield management is a process of maximizing profitability by allocating the
right resources to the right custom at the right price ‘
Operations Analysis and Improvement Plan
→ Analyze all aspects of operation and make recommendations as to how to improve operating
results. These include:
• Analysis of performance versus competitors
• Analysis of performance versus budgets and forecasts
• Identify underperforming areas and departments and recommend improvement plans
• Review existing distribution channels and their effectiveness
• Review all operational procedures and ensure that effective internal controls are in place
and consistently implemented
• Monitor sales and marketing activities and assess their effectiveness
• Monitor human capital job satisfaction index
• Periodic review of profit & loss and balance sheets
Profit Optimization Strategies
• Ensure that proper revenue management is complemented by adequate cost control in all
areas of operation without compromising standards and product delivery
• Identify areas for improvement and accordingly recommend a plan of action
Asset Monitoring and Capital Expenditure Assessment
• Monitor physical condition and upkeep of the property
• Review capital expenditure requirement from operator
• Identify areas where improvements and maintenance works need to be done which have
not been highlighted by operator
• Monitor refurbishment, renovation and expansion activities in coordination with
owner/developer
• On owner’s behalf, advise on third party contracts involving refurbishment, renovation
and expansion programs
Review of Operator Budget and Forecast
• Assist owner in reviewing the annual business and financial plans submitted by operator
prior to approval
• Review periodic revenue and expense forecasts submitted by operator prior to approval
Management Contract Compliances
• Perform routine review of operator compliance with provisions of the management
agreement
• Perform routine review of owner compliance with provisions of the management
agreement
Insurance
• Assist in ensuring proper insurance covers are in place to cover various aspects of
operation
• Coordinate with the operator in ensuring adequate insurance coverage at an optimum
premium
Strategic Investment Analysis
• Advise owner on viability before any major improvements, renovation and expansion
programs are carried out
• Run ROI figures for these investments to assist owners in decision making process
Owner Communication, Distribution and Compliance with Agreement
• For Condotel and other property structure involving individual ownership of units, assist
developer in designing a reporting system to the individual owners
• Review profit or revenue sharing and distributions to individual owner and ensure these
distributions are consistent with the agreements with these individual owners
• Review compliance by developer and individual owner with the provisions of the
agreements signed by the parties for the management of the individual units
Facilitate Sale of Units to Secondary Market
• if requested, assist individual unit owners to sell their units to the secondary market at
optimum price
About GRANT………….
Grant mcArthur is an Australian Certified Accountant with a
degree in Business from Deacon University in Australia. Grant has
over 30 years experience in the property industry as a developer
and a licensed Real Estate Agent. Since 1985 Grant had been
involved in hotel development projects in both Australia and Bali.
Grant was the founder and owner of Kupu Kupu Barong in Ubud,
Bali. He developed several residential projects in Bali including
Jempinis Villas, Cahaya Mentari, Alu Villas and Sesari.
In Australia, Grant was a major shareholder of the Cambridge
Hotel Group and Director of the SEAS Group (Auspine), a publicly
listed company.
About CAROLYN………….
Carolyn Uy – Phair
Director - PAMCO Limited
PAMCO Limited is a company with a business purpose of
providing upper end accounting and financial consulting
to predominantly property developers and hotel owners
and is represented by its Director, Carolyn Uy-Phair.
Carolyn is a Certified Public Accountant (Philippines) who
was with the then Arthur Andersen in the Philippines as
an auditor before joining the hotel industry. In 2004, she
completed two courses from Cornell University School of
Hotel Administration in Ithaca, New York namely,
Property Asset Management and Advanced Hotel
Investments. She has had many years of experience as
Financial Controller of hotels in the Philippines, Vietnam
and Indonesia and over 10 years as Finance Director and
CFO of a publicly listed company in Indonesia that owns
and operates a number of hotels, country clubs, golf
clubs and other leisure related businesses. Over the last
7 years as director of PAMCO, Carolyn has undertaken
assignments for clients, in the high end property
development and five star hotel sectors
primarily in the areas of reviewing
taxation structuring and planning,
development
feasibility
studies,
development and implementation of
financial and accounting procedures and
controls & financial projections and
assisting with the implementation of
financial and taxation plans. She has also
undertaken
asset
management
assignments for property owners and
developers.
About MICHAEL…………….
Michael Jarjoura has a Bachelor of Economics degree from
Sydney University majoring in Accounting, Company Law and
International Economics.
Over the past 30 years he has provided successful outcomes for
clients in the areas of Retail & Hospitality design, Construction
and Project Management, business setups, contract negotiation
and documentation, and financial analysis and reporting.
Michael has worked with clients such as Westfield Shopping
Centres, Queensland Investment Corporation, Nestle, NEC, News
Limited and many others.
Michael has also run several publicly listed and private companies in Australia and New Zealand in
technology and retail and worked with a variety of other companies to develop new business
opportunities, identify acquisitions and merge into existing operations.
Michael is currently working with several Institutional Retail groups to assess opportunities and
plan future business strategies.
Core competencies:
•Development and implementation of business strategies
•Retail and Hospitality planning, design and Project Management
•Contract and Lease and negotiations
•Financial analysis and reporting
Our Clients….
Solis Ubud
5 –star Hotel & Residences
Ubud, Bali
by PT. Mustika AdiPerkasa
Branding (HMA) and Project Management
5 –stars Postmarc Hotel (operator to be announced)
Postmarc, Jakarta
by PT. Benhill Persada
Branding & Post Management Agreement
The Senopati Hotel, Jakarta (operator to be announced)
Senopati, Jakarta
By PT Dawala Senopati
Branding & Post Management Agreement
5 –stars Hotel & Resort (operator to be announced)
Lepang, Bali
by PT. Dawala Paralia Lepang
Branding & Post Management Agreement