Studying in China – Student Recruitment Higher Ed

AT0086 Corporation
Study abroad in China one-stop services
Studying in China and Student Recruitment Trends
Of Chinese Higher Education Institutions
Juan Xiong
AT0086, China
Oct 15, 2014
1
CONTENT
1
2
3
4
5
Overview of education abroad in China
Chinese university and its offerings
Recruitment barriers of Chinese universities
Traditional recruitment methods of Chinese universities
Student recruitment trends of Chinese universities
2
An Overview
3
DATA RESEARCH
 350,000+ overseas students from 200+ countries and regions
Overseas students in recent 5 years of China
40
35
30
25
20
15
10
5
0
Amount of overseas
students (unit:ten thousand )
2009
2010
2011
2012
2013
23,8
26,5
27,5
32,8
35,6
4
WHY CHINA
3
2
5
WHY CHINA
3
Superiorities
2
6
3 SUPERIORITIES
I.
Relatively low cost compared to developed countries
Study cost for foreign students (cost in USD)
Australia
United States
United Arab Emirates
Canada
United Kingdom
Singapore
Japan
China
0
China
Japan
Singapore
5000
10000
United Kingdom
15000
Canada
20000
25000
United Arab Emirates
30000
United States
35000
Australia
7
3 SUPERIORITIES
II. Diversity of universities and programs, compared to
other Asian countries
•
•
746
13
Chinese universities
subject fields,
6
types of study
8
3 SUPERIORITIES
III. More career opportunities
• Rapid economic growth and ascending
comprehensive national power of China
• Foreign invested enterprises
9
WHY CHINA
3
Superiorities
2
Supports
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1 SUPPORT
“Plan for Study in China”
• In 2020
• 500k
• Largest study abroad destination in Asia
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SCHOLARSHIP
I. Scholarship scheme
Chinese Scholarship Strategy
•
•
•
Chinese Government Scholarship
Provincial Government Scholarship
University Scholarship
Overseas Scholarship Strategy
•
•
•
U.S. 100,000 Strong Initiative
Erasmus Mundus Program
Brazil "Science without Borders" Initiative
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PART-TIME JOB
II. Part-time job policy
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Chinese university and its offerings
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CHINESE UNIVERSITY
800
700
600
500
400
300
200
100
0
Universities accepted
overseas students
2009
2010
2011
2012
2013
619
620
660
690
746
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HOW TO CHOOSE PARTERNER UNIVERSITY
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HOW TO CHOOSE PARTERNER UNIVERSITY
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UNIVERSITY OFFERINGS
Offerings of Chinese University
1
2
3
18
UNIVERSITY OFFERINGS
Offerings of Chinese University
Programs
&
Courses
2
3
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PROGRAMS & COURSES
 30,000+programs and courses from 100+ universities
Education, 1415
Agriculture, 1247 TCM, Law,
751 732
Sociology, 2019
Western
Medicine,
2315
Chinese
Language,
2583
Science &
Engineering,
14710
Literature & Art,
2760
Economics &
Management,
5280
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AVAILABLE PROGRAMS
PLEASE NOTE
40%
Courses
It depends
60%
Courses
Available
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PROGRAMS & COURSES
Key Points Need to Know
1
2
3
4
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PROGRAMS & COURSES
Key Points Need to Know
Teaching
Language
2
3
4
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PORPULAR ENGLISH-TAUGHT PROGRAMS
Science & Engineering
5%
Mechanical Engineering
Architecture
Englishtaught
programs
Computer Science
Sociology
International Relations
Economics & Management
Education
Economics
Chinesetaught
programs
(International) Law
Communications Engineering
Management
95%
Law
Education
Western Medicine
Clinical Medicine
Pharmacy
Chinese Medicine
Traditional Chinese Medicine
 English-taught programs, applied programs are more popular
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ENGLISH-SPEAKING TEACHERS
 Make clear about teaching language before sending students
Foreign teachers
Chinese teachers ( with translator)
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PROGRAMS & COURSES
Key Points Need to Know
Teaching
Language
Tuition
Fees
3
4
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BY SUBJECT FIELDS
By Subject Fields

Medicine, Art Programs
U： USD3300-7000
P： USD3500-8000
D： USD5000-8000
 Other programs
Much lower than Medicine,
Art programs(USD1100-2500)
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BY LOCATION & TEACHING LANGUAGE
More Conclusions
Teach in
Chinese?
English?
North China is higher
English-taught > Chinese
taught(USD500-1000)
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PROGRAMS & COURSES
Key Points Need to Know
Teaching
Language
Tuition
Fees
Entry
Requirement
4
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ENTRY REQUIREMENT
Age
Highest
Degree
B:18-30
B：High school
M:< 40
M：Bachelor
D:< 45
D：Master
Language
Ability
B：HSK4
M：HSK5
D：HSK6
IELTS：5.5
Please Note
 Universities with large scale
of overseas students,
Popular programs:
Optimize international students’
country of origin, requires higher
academic score; or require interview
 Beginners:
Lower entry requirement
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PROGRAMS & COURSES
Key Points Need to Know
Teaching
Language
Tuition
Fees
Entry
Requirement
Application
Documents
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APPLICATION DOCUMENTS
General
requirement
•
Application form
•
Passport
•
Degree certificate
•
Transcripts
•
References
•
Study plan
To avoid visa fraud and disease infection
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UNIVERSITY OFFERINGS
Offerings of Chinese University
Programs
&
Courses
Student
Service
3
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STUDENT SERVICE
Student Service
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ACCOMMODATION
Student Accommodation
Room type
Price
Attention
35
ACCOMMODATION
Student Accommodation
Twin-bed
Room
Room type
Price
Attention
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ACCOMMODATION
Student Accommodation
Twin-bed
Room
Single room:
USD200/month
Double room:
USD100/month
Economically
developed city: X3
Room type
Price
Attention
37
ACCOMMODATION
Student Accommodation
Twin-bed
Room
Single room:
USD200/month
Double room:
USD100/month
Economically
developed city: X3
Dormitories in
Beijing Shanghai
Guangzhou
regions are
always in great
demand
Room type
Price
Attention
38
AIRPORT PICK-UP
Pick-up Service
University
pick-up
Outsourcing
Information
guide
39
UNIVERSITY OFFERINGS
Offerings of Chinese University
Programs
&
Courses
Student
Service
Scholar
ships
40
SCHOLARSHIPS AND FUNDING
Chinese Government Scholarship Allocation
Graduates
Chinese-taught Programs
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SCHOLARSHIPS AND FUNDING
University Scholarship Allocation
New Programs
For Specific Country
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Recruitment barriers
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3 RECRUITMENT BARRIERS
3 Barriers
1 Human Resource Limits
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HUMAN RESOURCE LIMITS
 Staff Shortage
 Not Professional
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RESOLUTIONS
Outsourcing
 Consulting services
 Application guide
 Documents collection
 Admission feedback
 Help on arrival
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RESOLUTIONS
Training & Sharing
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3 RECRUITMENT BARRIERS
3 Barriers
1 Human Resource Limits
2 Imperfection of Recruitment System
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IMPERFECTION OF SYSTEM
 Inconvenient International Payment
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RESOLUTIONS
Student in China
European & American
Asian & African
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IMPERFECTION OF SYSTEM
 Long Admission Process
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RESOLUTIONS
Provincial JW202 verification system: http://hb202.at0086.com
Letter of Authorization
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3 RECRUITMENT BARRIERS
3 Barriers
1 Human Resource Limits
2 Imperfection of Recruitment System
3 Inadequate Student Source
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INADEQUATE STUDENT SOURCE
Difficult to set up a new program
 High input
 Lack of enrollment
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INADEQUATE STUDENT SOURCE
Single country of origin（eg. MBBS Program）
UP
90%
<
10%
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RESOLUTIONS
Scholarships
 For freshman
 For specific
country/region
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JOINT PROMOTION
Joint promotion and recruitment
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Traditional recruitment methods
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Traditional recruitment methods
3 Traditional recruitment channels
International Education Fair
Joint Education
Education Agency
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INTERNATIONAL EDUCATION FAIR
Worries
Prefers
• High input, low gain
• Different agents
• Limited coverage
• Different regions
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JOINT EDUCATION
Worries
• Long approval process
•
Uncertainty of degree
authentication
Prefers
•
Universities with high
reputation
• Reliable programs
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EDUCATION AGENCY
Worries
Prefers
• Authenticity
• Large & Credible
• Scattered students
• Experienced
• Single country of origin
• Diverse
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Student recruitment trends
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RECRUITMENT TRENDS
Internet recruitment with professional service
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DIGITAL ERA & NEW MEDIA
Social Media Marketing: Once an Option, Now a Must
 Preferred
communications
channel by students
 Low cost
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INDEPENDENT BRAND
Build up independent recruitment brand
 Global
competition
 Differentiation
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ONLINE RECRUITMENT PLATFORM
Build English online platform for student recruitment
 Make it more convenient
for students submitting
applications
Shanghai University
Hunan
University
Shanghai University of T.C.M
Wuhan
University
Jiangsu
University
Ningbo University
China Pharmaceutical University
 Promote to attract
more potential
students
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PROFESSIONAL SERVICE
Service Personnel
 Application guide
 More engagement
with students
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RECRUITMENT TRENDS
Provincial joint promotion and recruitment
 Among factors of
choosing a Chinese
university, Province &
City accounts for
14%
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RECRUITMENT TRENDS
Regional promotion & application platform
 Display provincial feature
and superiority
Hubei Provincial Department of Education
Shaanxi
ProvincialDepartment
DepartmentofofEducation
Education
Anhui Provincial
 Joint promotion for
brand courses
 Provincial scholarship
application and
verification
70
RECRUITMENT TRENDS
Public-private cooperation
 Government
 Universities
 Social organization
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RESEARCH SUPPORT
Reference data for government research
72
UNIFY INDUSTRY STANDARD
Design unified application form
 Standardization
 Easy access to data
collection and
analysis
73
UNIFY INDUSTRY STANDARD
Construction standard of online recruitment platform
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TECHNICAL SUPPORT
Build regional promotion website worldwide
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IN CONCLUSION
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Economic power determines the impact of the nation
Focus on student service and brand courses when seeking
for cooperation
Better understand of the university, better cooperation
High quality of students & agents are on demand of
high-quality universities
Diverse recruitment channels and promoting mode is on demand
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THANKS FOR YOUR TIME!
Juan Xiong
AT0086 CORPORATION
Email: [email protected]
Website: www.at0086.com
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