Vol. 8 - UEM Sunrise Berhad



Vol. 8 - UEM Sunrise Berhad
Project Launches
VOL 8, 2016
Project Launches
Atmosphere during the weekend launch which attracted over 1,000 visitors.
Sunrise recently unveiled its newest
landed residential development –
Melia Residences; marking the first
residential precinct to be introduced by the Company in
Gerbang Nusajaya, the commercial and business engine
of Iskandar Puteri in Johor. The speed of sales of this
unique development has been phenomenal with a takeup
rate of 98% for Phase 1 and 83% for Phase 2 within the first
two days of its launch on 23 & 24 April 2016. In order to
satisfy homebuyers’ demand, limited units of Phase 3 have
been released and are currently up for sale.
Situated on a 73.64-acre freehold footprint, Melia
Residences promises a combination of breathtaking
lakeside living, a host of facilities and unbeatable
lifestyle offerings within a well-secured, gated and
guarded, freehold community. It comprises five
phases, with a total of 625 landed strata units that are
available in four land area options and built up areas
ranging from 2,006 sq ft to 2,594 sq ft. A low density
development of eight units per acre, Melia Residences
is targeted to be fully completed in 2020.
Reflecting on UEM Sunrise’s commitment to
“This development is a true testament to our
ongoing efforts in delivering stunning fresh
concepts that are exquisite at an exceptional
value. Melia Residences redefines all benchmarks
in township development and township living”
Checkpoint, Melia Residences is easily accessible via the
Second Link Expressway and the Coastal Highway. The
development is near major amenities in Iskandar Malaysia,
such as the Columbia Asia Hospital; and EduCity – a
fully integrated education hub comprising universities,
institutes of higher education, academia-industry action and
R&D centres as well as recreational and sports facilities.
Designed to benefit from the impending High Speed Rail,
which links Malaysia and Singapore, Melia Residences is
also located near the alternative entry point to Malaysia
from Indonesia via the Puteri Harbour International Ferry
As part of the 4,551-acre Gerbang Nusajaya community,
occupants of Melia Residences are set to benefit from
the surrounding catalytic developments such as Nusajaya
Tech Park – an integrated eco-friendly industrial park;
FASTrack Iskandar – a 300-acre integrated motorsports
hub incorporating automotive-related commercial, retail and
hospitality offerings; entertainment and leisure destinations
such as LEGOLAND® Malaysia Resort, Sanrio Hello Kitty
Town, Thomas Town, Mall of Medini, Horizon Hills Golf &
Country Club and the Puteri Harbour Marina.
preserving as much of the natural environment in its
developments, award-winning German-based landscape
architectural firm, Ramboll Studio Dreiseitl, had been
engaged to realise the vision of Melia Residences’
unique lakeside living – drawing on their experiences
and expertise in having previously developed
Singapore’s Bishan – Ang Mo Kio Park and Potsdamer
Platz in Berlin, Germany.
Melia Residences offers a plethora of facilities like
multipurpose hall, badminton court, indoor commercialgrade gym, outdoor gym, sauna, tennis court, three
uniquely designed children playgrounds, walking paths,
jogging and cycling tracks around tree-lined lakeside as
well as a variety of signature pavilions around the entire
estate; making ample opportunities for family recreational
activities in addition to the generous open spaces for
picnic and barbecue outings. Scenic lakes stretching over
seven acres adorns the heart of the development with up
to 1.3 kilometres perimeter pathways, designed to enhance
residents’ living experience. Strategically located five kilometres away from Malaysia’s
Sultan Abu Bakar CIQ Complex and Singapore’s Tuas
Cover Stor y
– Raymond Cheah, COO Commercial
Contents & Foreword
Cover Story . . . . . . . . . . . . . . . . 2
Foreword . . . . . . . . . . . . . . . . . . 4
Affordable Homes . . . . . . . . . . . . 5
Corporate . . . . . . . . . . . . . . . . . 6
Events . . . . . . . . . . . . . . . . . . . 9
Project News . . . . . . . . . . . . . . . 11
Customers . . . . . . . . . . . . . . . . 12
Personality Feature . . . . . . . . . . 15
Retail News . . . . . . . . . . . . . . . . 16
Residents . . . . . . . . . . . . . . . . . 18
Titans . . . . . . . . . . . . . . . . . . . 19
Achievements . . . . . . . . . . . . . . 22
Building Beyond Buildings . . . . . . 24
Project Updates . . . . . . . . . . . . 26
In a wink of an eye, six months have passed and we meet again in this latest edition
of The Personalty where we are pleased to present to you another series of updates
that have taken place at UEM Sunrise.
2016 is proving to be quite a challenging year for both the Malaysian economy
as well as the property market. While UEM Sunrise has not been spared, we have
adapted our strategies to navigate through the current difficult environment—Melia
Residences is evidence of this – a project that was launched based on market
Melia Residences strategically addresses the demand for landed strata
properties in a market that is saturated with high-rise apartments. It also offers
buyers the unique concept of lakeside living in Gerbang Nusajaya, Iskandar Puteri
—one of the five flagship zones of Iskandar Malaysia, Johor. As a result, Melia
Residences was extremely well-received with a take-up rate of 98% for Phase 1 and
83% for Phase 2 within two days of launch. We will work to maintain this momentum
for the remaining phases as well as for our other projects.
At UEM Sunrise, we are always striving to forge new relationships and build
partnerships that provide opportunities for growth. Our joint venture with SUTL
Marina Holdings to form ONE15 Marina in Puteri Harbour is an example of how
we leverage strategic partnerships to add value to our existing projects and
developments. In due time, Puteri Harbour will be enhanced and transformed into a
premium integrated marina in the region.
We have also inked two separate JV agreements with Mulpha International Bhd
as well as Telekom Malaysia Bhd, and we have entered into a Sale and Purchase
Agreement with AMOREPACIFIC for the sale of land parcels for the purpose of
setting up an integrated centre at SiLC. You can read more about them on page 6
and page 8 respectively.
In March, we hosted our very first architecture symposium in Melbourne,
Australia featuring some of the world's most renowned architects which attracted
over 250 attendees. Through the symposium, we effectively showcased our
accomplishments, world-class properties and capabilities on a global stage thus
further fortifying our position as a leader in property development.
While there is no doubt the remainder of 2016 will be challenging, it would also
prove to be an exciting period for UEM Sunrise – there are properties to launch and
partnerships to form. We remain resolute in the face of adversity and will continue
to provide home buyers with beautiful and high quality properties.
On behalf of the Management and staff of UEM Sunrise, I would like to thank
you, our valued stakeholders, for your continuous and unwavering support.
Warmest regards,
Dato’ Izzaddin Idris
Executive Director
Corporate Communication Department
UEM Sunrise Berhad
Level U2, Block C5, Solaris Dutamas
No.1 Jalan Dutamas 1, 50480 Kuala Lumpur, Malaysia
For information on The Personalty, please
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Sunrise has realised yet another
milestone in its affordable housing
efforts, with the completion and initial
handover of RMMJ and Perumahan Komuniti Johor (“PKJ”)
property units, as well as Kedai Kos Sederhana (“KKS”) in
Bayu Nusantara. The development completion was marked
in a Majlis Siap Bina Rumah Mampu Milik
dan Perumahan Komuniti Johor Projek
Pembangunan Bayu Nusantara on
5 June 2016 officiated by the Chief Minister of Johor, YAB
Dato’ Mohamed Khaled Nordin, accompanied by YB Dato’ Hj.
Ismail Karim, Johor State Secretary and YBhg. Tan Sri Dr. Ir.
Ahmad Tajuddin Ali, Chairman of UEM Sunrise. The event
was also attended by Chairman of Johor’s Housing and
Local Government Committee, YB Datuk Haji Abdul Latif Haji
Bandi; UEM Sunrise’s Chief Operating Officer – Development,
YBhg. Dato’ Roslan Ibrahim; UEM Sunrise’s Chief Financial
Officer, En. Azhar Othman; and about 500 guests, including
community leaders, representatives of local authorities,
media members and residents of the surrounding areas.
Launched in September
2014, Bayu Nusantara is part
of the overall Nusa Bayu
community in Iskandar Puteri
and costs RM46 million to
develop. It comprises 241
RMMJ terraced houses with a
built-up of 1,000 sq ft priced
at RM150,000 each; 80 units
of PKJ terraced houses with a
built-up of 850 sq ft priced at
RM80,000 each; and 30 shop
lots measuring 20’X60’ priced
at RM200,000 each.
Af fordable Homes
out across five 12-storey blocks and single-storey shop lots
with a built-up area ranging between 1,000 sq ft (residential
units) to 1,200 sq ft (shop lots), priced at RM150,000 and
RM200,000 respectively.
As of June 2016, the State Secretary of Johor State
Housing Division has identified and approved a total of
474 qualified buyers to purchase Denai Nusantara, with the
commencement handing over of the Sijil Layak Memiliki to
successful applicants on 5 June 2016.
As part of its ongoing commitment in
delivering affordable housing in Iskandar
Puteri, UEM Sunrise on 29 January 2016
launched 1,217 units of Denai Nusantara
comprising 1,109 Rumah Mampu Milik Johor
(“RMMJ”) and 108 single-storey shop lots
at an estimated GDV of RM188.5 million.
The development marks the first affordable
housing project to be introduced in Gerbang
Nusajaya, the second wave development of
Iskandar Puteri.
Strategically located adjacent to the planned motorsports
hub and eco-friendly tech park, Denai Nusantara is
envisaged to be a gated and guarded community, with the
application of the Crime Prevention Through Environmental
Design concept through fencing and availability of guard
houses; in addition to affordable maintenance, quality
workmanship and lifestyle & recreation amenities.
Upon completion, Denai Nusantara units will be spread
On 13 January, UEM Sunrise Edgenta TMS Sdn Bhd (a JV
entity between UEM Sunrise and a wholly-owned subsidiary
of UEM Edgenta Berhad) and Township Management
Services Sdn Bhd (a wholly-owned subsidiary of Medini
Iskandar Malaysia Sdn Bhd) entered into a joint venture to
form Malaysia’s first holistic township management services
operator. The 70:30 joint venture company is established to
offer Integrated Facilities Management, Estate Management
and Security Management services specifically for building
owners and residents of Iskandar Puteri, including Medini
On 16 February, UEM Sunrise entered into a Joint Venture
Agreement with diversified investment conglomerate,
Mulpha International Berhad (“Mulpha”), to develop three
land parcels fronting the Malaysia-Singapore Second Link in
Iskandar Malaysia, Johor.
According to the JV Agreement, the two land parcels
Iskandar Malaysia townships. It will introduce the services in
three phases; with the introduction of Integrated Facilities
Management (Phase 1) at common areas and building assets
comprising hard services, soft services (cleaning, pest
control, landscape) and call centre; followed with the rolling
out of Estate Management (Phase 2) such as road cleaning,
landscaping drain maintenance, waste collection, street
light maintenance and pond maintenance; and Security
Management (Phase 3) where static security personnel
will be managed by the JV Company. In addition, there are
also plans to introduce other value added services, lifestyle
services, property management services and community
management services which will be developed and launched
in due time.
belonging to UEM Sunrise in Gerbang Nusajaya (Mukim
Tanjung Kupang) is located next to the Leisure Farm,
a 1,765 acres of gated development owned by Mulpha.
Measuring approximately 129.79 acres (known as the
“UEM Sunrise Land”) the lands are currently zoned
as ‘Enterprise’ and will be converted to Residential
and Commercial titles. On the other hand, the land
parcel belonging to Mulpha (Mukim Pulai) measuring
approximately 65.48 acres (known as the “Mulpha Land”)
is a converted commercial land located next to Gerbang
Nusajaya. Both lands will be developed and managed by
the 50:50 Joint Venture Company that will be established
to facilitate the project management.
Both companies intend to undertake mixed-use
developments comprising residential and commercial
components on the three land parcels with a targeted
combined GDV exceeding RM5 billion. The land parcels
will be developed over a maximum period of 20 years,
with planning to commence in second half of 2016;
and are expected to contribute positively to the future
earnings of both companies.
On 22 February, UEM Sunrise formalised a partnership
with SUTL Enterprise Limited (“SUTL Enterprise”) – a
leading marina developer, operator, and consultant; and
owner of the ONE15 brand and the ONE˚15 Marina Club in
Sentosa, Singapore to incorporate, finance and operate a
40:60 JV Company for the purpose of developing the
existing marinas in Puteri Harbour comprising a private
marina, a mega yacht marina and a public marina which
will also be carr ying the ONE15 brand.
As part of the agreement signed by wholly-owned
subsidiaries of both companies, the JV Company will also
be involved in developing and operating a proprietary
yacht club, a sports centre and other complementary
businesses that may establish the Puteri Harbour marinas
as a premium integrated marina project in Iskandar Puteri.
The total investment
cost required for this
project is estimated
to be S$66.6 million
in cash and in kind,
with SUTL Enterprise’s
commitment estimated
to be S$40 million.
UEM Sunrise held its 8th Annual General Meeting on 23 May
2016 at Persada PLUS, Petaling Jaya, Selangor. Attended by
close to 2,000 registered shareholders and proxy holders,
the meeting was chaired by UEM Sunrise’s Chairman, YBhg.
Tan Sri Dr. Ir. Ahmad Tajuddin Ali. The AGM concluded with
all 12 resolutions unanimously passed by the shareholders.
Executive Director, YBhg. Dato’ Izzaddin Idris was also
present and answered questions raised by the shareholders
and proxy holders during the proceedings.
overseas. The entourage also visited the Puteri Harbour
International Ferry Terminal that can potentially be the
next travelling disembarkation point, servicing visitors from
Singapore into Malaysia.
His Excellency Dato’ Illango Karuppannan, the newly appointed
High Commissioner of Malaysia to Singapore in a nine-member
entourage visited Puteri Harbour, a waterfront development in
Iskandar Puteri on 12 May 2016.
The delegates were welcomed by UEM Sunrise’s Chief
Operating Officer, Development, YBhg Dato’ Roslan Ibrahim
and was provided with updates on the Company’s current
developments in Central and Southern regions as well as
UEM Sunrise entered into a Joint Land Development
Agreement (“JLDA”) with Telekom Malaysia Berhad (“TM”) to
develop a 1.69-acre land parcel owned by TM in Jalan Raja
Chulan, Kuala Lumpur into a high rise mixed development
comprising serviced apartments and retail elements to cater
for the immediate community.
The JLDA was formalised on 27 May between UEM
Sunrise, TM and Sunrise Quality Sdn Bhd (“SQSB”), an
indirect wholly-owned subsidiary of UEM Sunrise which will
act as the development vehicle for the Project. Under the
JLDA, SQSB will pay TM a Guaranteed Land Cost of RM150
million (by way of a 10% refundable deposit and the balance
in stages after all conditions precedent are met) as well as
a 5% share of the project’s GDV (net of discounts) to be
determined later. The land consideration was arrived at on
a willing buyer and willing seller basis which was achieved
UEM Sunrise on 29 June entered into a Sale and Purchase
Agreement with South Korea-based cosmetics company –
AMOREPACIFIC Corporation ("AMOREPACIFIC") for the sale of
25.37-acre land parcels located within the Southern Industrial
and Logistics Clusters (“SiLC”) in Iskandar Puteri, Johor.
after an open tender exercise. SQSB will be fully responsible
for the planning and development of the land parcel which
is strategically located close to the Kuala Lumpur city centre
and enjoys beautiful and panoramic views of the Bukit Nanas
Forest Reserve and the KL Tower.
This is part of AMOREPACIFIC’s global expansion
strategy and it plans to invest approximately USD170 million
or RM691 million for the purpose of developing an integrated
centre for research and development, manufacturing and
logistics of cosmetic products. The establishment of the new
facility is expected to have a ‘Queen Bee’ effect in SiLC as it
will create a positive chain reaction attracting both upstream
and downstream industries into the region which will spur
the employment and population growth in Iskandar Puteri.
uteri Harbour in Iskandar
Puteri cemented its position as
the premier family and lifestyle
destination in Malaysia’s
Southern Region with the
launch of “time.together” on 18 January
2016; aimed at encouraging the public to
come to Puteri Harbour and spend quality
time with family and friends.
The initiative leverages on Puteri
Harbour’s unique and distinctive
offerings, including the full suite of
family-friendly activity attractions such
the largest integrated Hello Kitty
themed offering in South East Asia
which gives visitors the only complete
Hello Kitty experience outside of
Japan, and THOMAS TOWN, the home
of all time family favourite characters –
Thomas & Friends.
YBhg Dato’ Mirza Mohammad
Taiyab, Director General of Tourism
Malaysia graced the launch event
together with Yang Mulia Tunku Dato’
Ahmad Burhanuddin, former Group
Managing Director and Chief Executive
Officer of Themed Attractions Resorts
& Hotels Sdn. Bhd.
Sultan of Johor graced the closing
ceremony and presented prizes to
the winners. Also in attendance
was YB En. Khairy Jamaluddin Abu
Bakar, Malaysian Minister of Youth
and Sports, and YB Dato' Zulkurnain
Hj Kamisan, Johor Youth, Sports,
Culture and Heritage Committee
battled for the 11th edition of the
Monsoon Cup Championship which
saw Ian Williams and his team
winning a prize money amounting to
US$155,000 whilst Taylor Canfield
and Bjorn Hansen won the second
and third places respectively.
DYMM Sultan Ibrahim Ibni
Almarhum Sultan Iskandar, the
uteri Harbour Marina, a
waterfront development
by UEM Sunrise in
Iskandar Puteri, became
the host venue for the
Monsoon Cup Malaysia Championship
2015/2016 which took place from 25 30 January 2016.
Twelve teams participated and
inaugural architecture
symposium entitled ‘Luxury:
Allusion. Illusion. Elusion’ was
organised at the Deakin Edge in
Federation Square, Melbourne,
Australia on 4 March 2016;
which attracted more than 250 participants, including
architects, design aficionados, industry players, media
representatives as well as undergraduates and architecture
students from Melbourne University, RMIT, Monash
University, LaTrobe University, Deakin University and other
leading educational institutions.
The symposium provided insights into the global
evolution of architectural luxury and design, with
presentations and masterclasses by four internationally
acclaimed architects; – Professor Philip Cox AO, Founder of
the Australian-based Cox Architecture; Mr. Gianluca Racana,
Director of London-based Zaha Hadid Architects; Mr. Callum
Fraser, Co-Founder of the Australian-based Elenberg Fraser;
and Ms. Astrid Piber, Partner of UNStudio from Amsterdam.
They were joined by Mr. Westmoreland Palon, Consul
General of Malaysia in Melbourne, and Mr. Raymond Cheah,
Chief Operating Officer, Commercial of UEM Sunrise, who
delivered the opening address on behalf of UEM Sunrise.
Each presentation at the symposium explored the concept
of luxury, how it has evolved over time, and challenges
the notion of luxury in today’s context of materialism and
The symposium was UEM Sunrise’s first community
initiative in Australia and part of the Company’s longterm commitment to the city of Melbourne. The event was
organised to provide a platform for the Melbourne design
community to learn, understand and emulate the knowledge
and insights of the speakers.
BY END 2016
Project News
resort like environment where one can enjoy breathtaking
views of the private and public marinas and the adjacent
linear park as well as revel in the expansive array of
common facilities made available.
eega, UEM Sunrise’s mixed-use
development in Puteri Harbour on
7 April 2016 marked its structure
completion in accordance with the project’s
schedule; in a topping out ceremony
officiated by Managing Director/Chief
Operating Officer, En. Anwar Syahrin Abdul Ajib, accompanied
by Chief Operating Officer-Development, YBhg. Dato’ Roslan
Ibrahim and several members of UEM Sunrise’s Development
team. Mr. Robert Simon @Kavi Singh, General Manager of
UEM Sunrise’s wholly-owned subsidiary, Aston Star Sdn Bhd;
Ms. Wo Mei Lan, Director of Liu & Wo Architects Pte Ltd; and
Ar. Hj Md Razin Mahmood, Principal of Razin Architect Sdn
Bhd were also present to celebrate the significant milestone.
Situated on a 10-acre footprint, Teega was officially
launched in 2012 and is expected to be fully completed in
Q4 of this year. The project comprises four components:
Teega Residence with 736 apartments across a 35-storey
tower; Teega Suites with 556 serviced-apartments in another
35-storey tower; Teega Tower with 51 office suites in a
26-storey tower; and finally Teega Walk, a two-storey retail
area with 28 lots ranging between 515 sq ft to 3,341 sq ft. The
development boasts a modern and contemporary, holiday-
erdi eco-dominiums, the high-rise component
of the overall 98-acre mixed strata Symphony
Hills development in Cyberjaya held a topping
out ceremony on 14 March 2016, signifying the structure
completion of the development in accordance to the
project’s schedule.
Situated on a 9.16-acre freehold footprint, Verdi ecodominiums boasts an eco-friendly concept within a gated
and guarded smart community conceived with convenience,
comfort and security in mind. It comprises two residential
towers of 43 storeys and 44 storeys respectively, with a total
of 800 units measuring between 700 sq ft and 1,453 sq ft at
an average of 10 units per floor. Officially launched in May
2013, Verdi eco-dominiums are priced between RM528,800
and RM1,187,800. The high-rise component of Symphony Hills
is expected to be ready for occupancy by end of this year.
The topping out ceremony was led by En. Anwar Syahrin
Abdul Ajib, Managing Director/Chief Executive Officer,
joined by YBhg Dato’ Roslan Ibrahim, Chief Operating
Officer, Development; and Mr. Liong Kok Kit, Project
Director Central 2 of UEM Sunrise. Also present was Mr.
Foo Chek Lee of Pembinaan Mitrajaya Sdn Bhd, the main
contractor and YBhg. Dato’ Tee Chai Seng, Director of
Perunding Aziz, Azali & Tee Sdn Bhd, the Civil & Structural
Consultant for the project.
As a gesture of gratitude for the support extended towards the Company’s inaugural Signature Selection home ownership
campaign, UEM Sunrise honoured its Trèsorians in a glittering gala dinner and lucky draw event held at the Grand Hyatt
Kuala Lumpur on 19 March 2016.
Signature Selection which ran for two months from 1 September 2015 to 31 October 2015 offered an array of exclusive
properties across highly sought after locations including Mont’Kiara and Cyberjaya in the Central Region as well as in
Iskandar Puteri, Johor; with attractive discounts and special price packages. UEM Sunrise successfully sold 129 property
units bringing in a total sales value of RM215 million. Among the properties sold were Schubert in Symphony Hills,
Residensi22 Mont’Kiara, Estuari Gardens, Teega and Nusa Idaman.
The grand finale dinner also witnessed the lucky drawing for more than RM2 million worth of lucky draw prizes
comprising 11 luxury cars such as a Range Rover Evoque, Mercedes Benz C200 and Mercedes Benz A250, as well as Honda
Jazz and eight holiday vouchers valued between RM25,000 and RM40,000.
Newly upgraded Diamond Trésorians were feted to an afternoon tea at Majestic Hotel Kuala Lumpur and Grand Hyatt,
Singapore on 18 and 20 May respectively. UEM Sunrise Chief Operating Officer, Development, YBhg Dato’ Roslan Ibrahim;
Chief Operating Officer, Commercial, Mr. Raymond Cheah; and Chief Financial Officer, En. Azhar Othman were amongst the
Company’s representatives who welcomed the Trésorians and later presented each Diamond Trésorian with a MontBlanc
memento as a gesture of appreciation for their continuous support and loyalty.
Family and friends gathered at the “Marvellous Super
Heroes Night” organised at the Estuari Gardens Show
Village in Puteri Harbour on 23 April 2016. The night,
filled with fun entertainment for all ages, sumptuous
food and movie ticket giveaways to catch the most
anticipated superheroes blockbuster show – Captain
America: Civil War was truly exhilarating.
Hoisted 45 metres up from the ground of Puteri
Harbour Marina, purchasers of Estuari Gardens were
treated to a once-in-lifetime “Dinner in the Sky”
sensation with glittering lights of the Marina, Hello
Kitty Town and Straits of Johor below; while relishing
a scrumptious course by Tosca Trattoria of Double
Tree by Hilton Johor.
Sprawling over 47.6-acres, Estuari Gardens is the
first landed development to be introduced by UEM
Sunrise in the award-winning Puteri Harbour, complete
with a 13-acre designer crafted landscape area with
transplanting of mature trees and 4.9-acre lush,
central garden. Set amidst serenity and greenery of
over 10 thematic gardens and located next to a scenic
lake are 350 freehold double-storey superlink homes
within an exclusive gated and guarded community.
The property is easily accessed via major highways
and close to the Johor Bahru city centre, EduCity education
hub, family-friendly attractions such as Sanrio Hello Kitty
Town and LEGOLAND® Malaysia Resort, as well as shopping
centres like the Mall of Medini.
Sunrise continued its
successful Signature
Selection streak with the launch of
Signature Selection-Rendezvous in
France 2016, which ran from 1 April to
31 May 2016. The home ownership
campaign featured an array of exclusive
properties across highly sought-after
locations in Cyberjaya and Bangi,
Selangor; Mont’Kiara, Kuala Lumpur;
and Iskandar Puteri, Johor that offered
special packages and chance to
participate in a lucky draw contest.
Similar to the inaugural Signature
Selection campaign organised in 2015,
Trésorians enjoyed double loyalty
discounts when they purchased
selected Signature Selection properties
and/or doubled Trésor Prime Referral
fees. Pseudo Trésorians enjoyed
extended Trésor privileges, while nonTrésorians enjoyed advanced Trésor
rebates for selected properties.
The two-month campaign has
witnessed 280 property units
successfully sold bringing in a total
sales value of RM228 million. In
the Central Region, the Company
successfully moved property units
involving Verdi eco-dominiums in
Symphony Hills, Cyberjaya; Serene
Heights in Bangi and Residensi22
Mont’Kiara, Residensi Sefina Mont’Kiara
and 11 Mont’Kiara in Kuala Lumpur.
Meanwhile, in the Southern Region,
majority of the sales were derived from
Melia Residences in Gerbang Nusajaya,
Estuari Gardens in Puteri Harbour and
Noble Park in East Ledang.
A total of 28 lucky draw winners
from the campaign were announced
on 18 June 2016 in an all-night
entertainment event filled with live
music, exciting games and activities;
marking the conclusion of the
campaign; offering more than RM1
million worth of luxury lucky draw
prizes which included paid round trips
to France to watch the quarter-final,
semi-final and final matches of the
European football championship with
hotel accommodation provided.
At the same event, a housewife in
her early forties from Kuala Lumpur
walked away with a unit of luxurious
Jaguar XF worth approximately
RM400,000.00 in a separate
lucky draw opened to a total of 93
contenders comprising purchasers of
UEM Sunrise’s projects in Melbourne,
Australia namely Aurora Melbourne
Central and Conservatory with a
minimum transaction value of RM3
million each purchaser and active
Trésorians with Diamond rating.
EM Sunrise held
a grand finale
dinner and a lucky
draw event on 19
March 2016 at the Grand
Hyatt Kuala Lumpur to show
the Company’s appreciation
towards participants of
its inaugural Signature
Selection campaign which
ran from 1 September to 31
October 2015. More than
250 guests attended with
hopes of winning more than
RM2 million worth of lucky
draw prizes.
“I feel really lucky and
happy to have won a
Range Rover Evoque
at the event. My family
trusts UEM Sunrise
and we believe in
the Company’s quality
and standards, from its
products to its service.
I really must thank UEM
Sunrise. My family received
impeccable sales service
through Ms. Jennie Foo
who helped us without any
hesitation,” Mr. Sangar said.
Thanks to the Marketing
and Sales Executive’s
dedication in helping find
what they were looking for,
the Sangar family are soonto-be happy residents of
Noble Park in Iskandar Puteri.
Iskandar Puteri’s strategic
location between Malaysia
and Singapore was not the
only pull-factor for Mr. Sangar.
The area’s offering of various
international schools along
with its pleasant environment
was a top draw for him and
his family.
Mr. and Mrs. Sangar
have three young children.
Having emerged
as one of the
lucky draw
winners of UEM
Sunrise’s inaugural
Signature Selection
home ownership
Mr. Sangar Munusamy
excitedly drove
home a brand
new Range
Rover Evoque.
Based in Malaysia
and Singapore, the
Johor businessman
was extremely
pleased with his
lucky win.
Foo who illuminated us
with relevant details of the
property and future benefits
that we will be able to enjoy.
She told us about this lucky
draw too,” he added.
After viewing four to
five different completed
units, the family chose a
“My children’s education
needs are important to me.
I want them to have the
best for their education
which is why my son joined
Marlborough College. We
were looking for a property
near Marlborough College
when we met Ms. Jennie
Noble Park property in East
Ledang which is located
only 2km away from EduCity,
the region’s education hub.
Complemented with familyfriendly amenities nearby
Noble Park including the
Ledang Urban Retreat
Clubhouse, the deal was
sealed for Mr. Sangar.
Eager to be residents of
Noble Park, the Sangar family
plans to move into their new
home within this year.
Personality Feature
Sa nusamy
Retail News
As part of UEM Sunrise’s Community
Policing Initiative, the Company
organised a Community Engagement
Programme in collaboration with the
Royal Malaysian Police for the tenants
of Publika on 16 March 2016.
Jointly led by UEM Sunrise’s
Security Department and Retail &
Assets Management Department,
the programme aimed at creating
awareness on crime prevention as well
as to gain feedback from the tenants
with regards to the safety and security
at Publika.
YDH Tuan Superintendent Roslan
Zainuddin, Officer of the Department
of Crime Prevention and Community
An art exhibition of 3,000 Malayan Tapir, clay figurines of various
sizes made by schoolchildren across the country, were the highlight
at Publika during a campaign aimed at introducing and bringing
awareness to the public particularly to the younger generation about
the vulnerability of its extinction.
Safety from the Royal Malaysian Police,
Kuala Lumpur graced the programme,
accompanied by UEM Sunrise General
Manager of Security, Tuan Redzuan
The Tapir campaign which took place from
18 April to 8 May 2016, featured a Tapir themed
bazaar and workshops apart from the exhibition
targeted for young, artistic interest groups and
families. With the joint effort and support from all
parties, Publika successfully raised RM25,000 of
funds for the Malaysian Nature Society.
YM Raja Azeem Idzham Raja Azaham or popularly
known as Ajim Juxta, created history by being the
first Malaysian artist to win the Young Art Award
at the Young Art Taipei 2016 for his Arcology:
Convergence art series showcased from 22 to 24
April 2016 in Taipei, Taiwan.
Young Art Taipei 2016 is the first hotel art
fair that features works produced by emerging
and established artists under the age of 45. It
also serves as an opportunity platform for young
talents in the art world.
The award was received by a representative
from Artemis Art Gallery (Kuala Lumpur Art
Gallery based in Publika) on behalf of Ajim Juxta.
It was then presented to him by
YBhg Professor Dato’ Dr. Mohamed
Najib Ahmad Dawa, Director
General of The National Visual Arts
Gallery on 14 May 2016.
Retail News
In conjunction with this year’s Hari Raya Aidilfitri,
Publika organised a three-week festive campaign
– Nostalgia Raya during the Holy Month of
Ramadhan featuring art workshops, traditional
performances and bazaars. Several local brands
such as Psychedelic Store, Anaabu, Rumi and
many more participated in the bazaar offering
special discounts and promotions.
Shoppers also enjoyed a few movie screening
of Allahyarham Tan Sri P. Ramlee as well as a
showcase of his original attire and short memoire;
in addition to the Adeputra Masri’s Raya Tree –
the marvel behind the Nostalgia Raya @Publika.
UEM Sunrise Fun Zone/Chill Out
Zone Activities:
1. Prosperity Toss – 26 January 2016
2. Cheeky Jungle Tales – 20 Feb 2016
3. Cherrya Time – 23 April 2016
4. International Welcome Party – 17 May 2016
5. The King & Queen of My Heart – 28 May
“I hope to see UEM Sunrise’s
position as one of the top property
developers in the country to be
elevated further as a premier
lifestyle provider in Malaysia and
well known internationally”
and esteemed superiors, UEM Sunrise cultivates a nurturing
and lively work environment where the team respect and
care for each other. Ideas and experiences are also shared
freely and openly, illustrating the strength of the team’s
rapport with each other.
“I remember one particular training session where the
team was divided into two groups to compete against each
other to complete a puzzle within the shortest possible time.
The facilitator remarked that she was impressed to witness
the way we helped, guided and encouraged a member of the
rival group to complete the puzzle,” she added.
As UEM Sunrise grows, Juliet hopes to learn from the
finest leadership and continue to help build the positive
work environment shared between her peers and colleagues.
“I hope to see UEM Sunrise’s position as one of the top
property developers in the country to be elevated further
as a premier lifestyle provider in Malaysia and well known
internationally,” Juliet said.
“I also aim to continue contributing meaningfully to
the organisation. To borrow a quote from a well-known
motivational speaker and author: ‘aspire to inspire before
you expire!”
or more than 20 years, Selangor-born Juliet Lam
Pick Ping has been the Personal Assistant to the
Chief Operating Officer of Development (“COO
Development”), illustrating loyalty and commitment to UEM
Sunrise since its early days.
Juliet has been instrumental in providing secretarial and
administrative support to the COO Development as well as
the Division, and has found her experience in UEM Sunrise
to be especially enriching.
Through her role, the Company has given her
opportunities to continually learn new skills that are
relevant to the property industry. Juliet has been involved in
numerous projects that were under the purview of the COO
Development Division in her many years of service in UEM
She is integral to the team in administering the COO
Development’s input, and in liaising across project teams
in all communications with the COO Development. Sharing
about some of the challenges that she faces on the job,
Juliet identifies the main challenge as the need to juggle
multiple assignments with coinciding deadlines.
“This is where we must learn to anticipate potential
problems and needs, prioritise important tasks, and do
things without compromising the quality of the outcome. We
can also learn from the past to improve ourselves. Looking
at things retrospectively, we can review what, how and where
we could have done things better,” she said.
Juliet expresses gratitude for UEM Sunrise’s supportive
work environment which turns challenges into something
enjoyable. Working in a team comprising good colleagues
n 10 March 2016, UEM Sunrise
joined other subsidiaries of UEM
Group Berhad ("UEM Group") in
celebrating the 50 th Anniversary of the
engineering–based infrastructure and
services group; at a commemorative
event that was graced by YBhg Tan Sri
Abdul Wahid Omar, former Minister in
the Prime Minister’s Department. YBhg
Tan Sri Dato’ Seri Utama Nor Mohamed
Yakcop, Deputy Chairman of Khazanah
Nasional Berhad; YBhg. Tan Sri Dato’
Azman Mokhtar, Managing Director of
Khazanah Nasional Berhad; UEM Group
and UEM Sunrise Chairman, YBhg. Tan
Sri Dr. Ir. Ahmad Tajuddin Ali; and UEM
Group Managing Director/Chief Executive
Officer, YBhg. Dato’ Izzaddin Idris who is
also UEM Sunrise's Executive Director
were in attendance to honour the
significant milestone as well.
In conjunction with the Golden
Jubilee celebration, UEM Group unveiled
its refreshed Vision, Mission & Values,
launched its Corporate and Employees
Videos and held a prize giving ceremony
for the Quiz and Slogan Competition
opened to all staff. As a token of
remembrance, each staff received a
customised wrist watch, as well as a book
of Doa; while eligible staff were rewarded
with special ‘Golden Gift’ bonuses.
To further commemorate the Golden
Jubilee, UEM Group had on the same day
held a Doa Selamat and Bacaan Yasin
at the National Mosque and a couple of
days later, on 13 March, launched the
first of three UEM Charity Runs at the
New Klang Valley Expressway which
saw the participation of over 6,500
runners. This was followed by a Charity
Run in Kangar, Perlis on 29 May 2016
that coincided with the Perlis Marathon
2016. The final leg of the Charity Run
will be held in Iskandar Puteri, Johor on
27 August 2016. Proceeds from the Run
will be channelled to the IJN Foundation,
Yayasan Kanser Tunku Laksamana Johor,
The National Autism Society of Malaysia,
The Malaysian Association for the Blind
and Yayasan Tuanku Syed Putra, Perlis.
As part of its corporate social
responsibility initiative, UEM Group
also launched #UEM50 CSR project
which aimed at providing a helping
hand to the less fortunate and
underprivileged. The first phase of
the initiative took place from 16 April
to 22 May and involved 262 UEM
volunteers who reached out to a total
of 3,200 individuals from 14 venues in
eight states. With a total investment
of RM920,000, UEM Group provided
these individuals with basic provisions
and cash.
UEM Sunrise launched the inaugural Young & Future Leaders
Inspiring Mentor Session on 10 and 17 May in the Central and
Southern regions respectively.
The two sessions were conducted by UEM Group Berhad’s
Group Chief Financial Officer, En. Taufik Albar who brought over 18
years of experiences, having worked in various financial positions
locally as well as abroad.
Designed for up and coming leaders within the Company to
convene into a discussion on empowerment driven topics; the Young
& Future Leaders Inspiring Mentor Session is a forum for young leaders
to interact with inspiring leaders and like-minded people; to get to know
each other and expand their network; learn through real life experiences
the true values and qualities of outstanding leaders; as well as to learn to
set priorities and focus on completing the important tasks and elements of
leadership from guest speakers. It is also to inculcate leadership mind-set
and motivate young leaders to challenge themselves and take the lead. It is
envisaged that through this forum, the young leaders will learn to build leaders
around and within themselves.
As part of the Company’s Knowledge Sharing Series, Ms. Penny Yaw, General
Manager of Market Research & Analytics from MD’s Office conducted a
knowledge sharing session entitled “Takeaways From Trueventus 6th Annual
Shopping Malls Conference”; which covered topics such as consumer
trends, the impact of the rise in the online shopping phenomenon,
shopper experience, and the importance of reacting quickly to changing
trends in order to remain relevant, in a world where individual needs and
demands are extremely diverse.
One of the main takeaway points from the session was that
shopping malls are no longer seen to be primarily about shopping, but a
place that offers consumers an experience that is beyond just retailing.
The rise of digital technologies are also shaping consumer expectations
and shifting the function of stores towards a useful and more entertaining
customer experience. Innovative malls are incorporating value-added elements
and more event-oriented features such as concerts, arts centres, spas, fitness clubs
and farmer’s markets, which provide a level of leisure and entertainment that can never
be satisfied online. Malls are also leveraging technologies and multichannel strategies
and engaging customers via compelling content and creating bonds with them through the
social media, and proprietary sites and apps, as well as loyalty programmes.
The two-hour session also covered the subject of fundamental principles of shopping
mall design and the lifestyle concept aimed to drive repeat visitation and spending, and ultimately greater consumer
loyalty, as well as to ensure long-term sustainability.
UEM Sunrise ranks one of
Malaysia’s Top 10 Developers at the
StarProperty.my Awards 2016, aimed
at recognising developers who deliver
more than just housing or commercial
buildings but also emphasise on
building communities.
Malaysia Landscape Architecture
Award 2015 by the Institute of
Landscape Architects Malaysia.
- Honour Awards for both Mozart’s
elevated gardens and Opera House in
Symphony Hills, Cyberjaya, Selangor.
Puteri Harbour Marina in Iskandar
Puteri, Johor received Level
Three International Clean Marina
Accreditation by the Marina
Industries Association on 9 April 2016.
Teega @Puteri Harbour receives Five-Star Safety
and Health Assessment System in Construction
Certification by CIDB Malaysia in March 2016.
UEM Sunrise’s subsidiaries – Aston
Star Sdn Bhd & Summer Suites Sdn
Bhd awarded Quality Assessment
System in Construction Excellence
Award 2015 by CIDB Malaysia on 31
May 2016 for quality and workmanship
delivered for Mercu Summer Suites.
Awards & Recognition
Mr. Liong Kok Kit, Project Director
(Central Region) represented UEM
Sunrise at the awards presentation
ceremony held in Panama, Central
America on 25 May 2016.
UEM Sunrise has emerged as the “World Silver Winner” at the FIABCI
World Prix d’Excellence Awards 2016 in the Residential (High Rise)
category for its 28 Mont’Kiara development in the Central Region.
YBhg Dato’ Izzaddin Idris, UEM Sunrise’s Executive Director
commenting on the award said, “We are very pleased to be receiving
the FIABCI World Prix d’Excellence Silver Award for our 28 Mont’Kiara
development. The award, which recognises projects around the world
that best encapsulates a balance of societal and property needs,
is testament to our commitment to create sustainable and quality
communities and developments. We are proud that our developments
continue to rank among the top in the world, not only in terms of
quality and design, but also in terms of serving the needs of the
28 Mont’Kiara is an ultra-modern abode that offers lavish living
spaces. Built on 5.81 acres of freehold land, the development offers
a total of 460 units within a pair of twin towers of 40 storeys each,
where each tower only has three wings of two units per floor to ensure
privacy and tranquillity.
The super-modern luxury condominium integrates the philosophies
of modern and contemporary functional design with health and
wellness. Featuring expansive areas for recreation, therapeutic
pampering and greener living; it is a sanctuary for those seeking the
best for their overall wellbeing. Numerous water
features include a water
playground, a 50-metre
lap pool with featured
resistance swimming at
one end, a hydrotherapy
spa as well as a water
jet spout massage gives
plenty of options to relax
and rejuvenate. The
development has also
been endorsed as a Green
Building with BCA Green
Mark Gold certification.
Building Beyond Buildings
Building Beyond Buildings
19 & 20 Feb 2016 – 296 students from UEM Sunrise’s
PINTAR Adopted Schools in the Southern Region
attended the UPSR Exam Seminar (Phase 1) at the
Universiti Teknologi Malaysia in Skudai, Johor.
12 & 13 March 2016 – The UPSR Exam Seminar
(Phase 1) was organised for 198 Year Six students
of SK Cyberjaya at the Multimedia University in
Cyberjaya, Selangor.
8 & 9 April 2016 – UEM Sunrise’s staff children
were among the 350 students who attended
a two-day PT3 Examination Seminar (Phase 1)
organised for the Company’s PINTAR Adopted
Schools in the Southern Region.
16 & 17 April 2016 – Another UPSR Exam Seminar
(Phase 1) was organised in the Central Region at
the GENOME Institute in Bangi Selangor, which
saw 172 students from SK Bangi and SRA Batu 3,
Bangi participating.
22 & 23 April 2016 – A two-day Exam Seminar
was held for 260 SPM students from SMK Gelang
Patah, SMK Taman Nusa Jaya, SMK Tanjung
Adang and SMK Kompleks Sultan Abu Bakar at the
Universiti Teknologi Malaysia in Skudai, Johor.
14 & 15 May 2016 – A total of 172 Year Six students
from two UEM Sunrise’s PINTAR Adopted Schools
– SK Bangi and SRA Batu 3, Bangi attended the
UPSR Exam Clinic organised by the Company at the
GENOME Institure in Bangi, Selangor.
12 – 14 March 2016 – A total of 120 Form Four and
Form Five students from UEM Sunrise’s PINTAR
Adopted Secondary Schools participated in the 3D/2N
Motivational Camp held at the Tiram Indah Village,
Johor Bahru; aimed to inspire and improve motivation
in students and increase interests in their studies.
A more conducive resource centre, complete with
sponsored Bahasa Malaysia and English reading
materials for the benefit of 427 SK Kompleks Sultan
Abu Bakar’s students in Gelang Patah, Johor, one of
UEM Sunrise’s PINTAR Adopted Schools, was officially
handed over on 29 March 2016 in a ceremony graced
by Iskandar Puteri State Assemblyman,
YB Dr. Hj Zaini Hj Abu Bakar.
30 May 2016 – As part of its Community Development
initiative, UEM Sunrise donated a unit of hemodialysis
machine to the Hemodialysis Centre of Klinik Kesihatan
in Sungai Lembing, Pahang to provide better access for
treatment to kidney patients within the community.
Building Beyond Buildings
28 April 2016 – The sixth Road Safety Programme
was held for 150 UEM Sunrise PINTAR Adopted
Primary Schools’ students in the Southern Region.
Organised in collaboration with the Johor Road Safety
Department, the programme aims at educating the
students with road safety knowledge as well as provide
fundamental understanding on road safety etiquette.
Project Updates
Construction of permanent staircase to Melbourne Central Train Station
at the south-east corner is underway. Ongoing earthworks and bulk
excavation including rock cutting for foundation works and formworks for
Basement 1 slab at south-east corner is in progress on-site.
Other works in progress on-site include the assembly works of
reinforcement cage for foundation works and formworks for Basement 1
slab at South-East corner.
Main Contractor
Commencement Date Target Completion Date
: Probuild Constructions Australia Pty Ltd
: October 2015
: July 2019
Main Contractor
: Macro Resources Sdn Bhd.
Parcel 1A2 (16 Blocks)
: 121 units double-storey terrace
Physical Work progress : 60% (Architectural Work)
Commencement Date
: February 2015
Targeted Completion Date : November 2016
Main Contractor
Parcel 1C1 (13 Blocks)
Physical Work progress
Commencement Date
Targeted Completion Date
: Kitacon Sdn Bhd
: 153 units double-storey houses
: 56% (Architectural Work)
: March 2015
: December 2016
JV with Sime Darby Property Berhad
Phase 1 & 2 – 54% completed
Consists of one Office Tower A (159 units);
three blocks of Service Apartments-block B (84 units); block C (152
units) and block D (152 units); and three levels of retail (105 units).
Main Contractor
Commencement Date
Target Completion Date
: IJM Construction Sdn Bhd.
: 15 Dec 2014
: 14 Feb 2017
Phase 3 & 4 – 45% completed
Consists of one Office Tower G (79 Units);
two blocks of Service Apartments-block E (168 units) and block F
(84 units); and three levels of retail (77 units).
Main Contractor
Commencement Date
Target Completion Date
: IJM Construction Sdn Bhd.
: 12 May 2015
: 11 July 2017