live fitzrovia - CBRE Residential

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live fitzrovia - CBRE Residential
DISCLAIMER
SUBJECT TO CONTRACT
IMPORTANT NOTICE: Dukelease Properties, acting on behalf of the freeholder, Goodge Street (Tottenham Court Road) LLP, CBRE Limited for themselves and for the vendors or lessors of this property for
whom they may or may not act, give notice that:
1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract.
2. Whilst Dukelease Properties and CBRE Limited use reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties
should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Dukelease Properties and CBRE
Limited as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based
upon the content of these particulars.
3. No person in the employment of Dukelease Properties and CBRE Limited has any authority to make any representation or warranty whatsoever in relation to this property.
4. Unless otherwise stated, all purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where
applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts.
5. All Computer Generated Images (CGI’s) are indicative.
Goodge Street, London W1
A R T I S A N S O F F I T Z R OV I A
C U L I N A RY CO O L
A R T I S A N BY D U K E L E A S E
MEET FITZROVIA’S VERY OWN
21ST CENTURY MASTERS
OF CRAFT
THE CHEF BEHIND
DABBOUS RESTAURANT
SHARES HIS SECRETS
DUKELEASE PRESENTS ARTISAN,
THEIR LATEST BOUTIQUE
DEVELOPMENT
LI V E F IT Z ROV I A
A BOUTIQUE COLLECTION OF APARTMENTS AND PENTHOUSES IN THE HEART OF FITZROVIA
W E LCOM E TO
A RTI SA N
A collection of thirteen beautifully crafted apartments and penthouses
located in central London’s cultural heartland.
2–3
W E LCOM E
26 -27 A R TI S A N BY DU KE L E A S E
28– 4 3 TH E PE NTH O U S E S
4 4 –51 TH E A PA R TM E NT S
52 53 M A S TE R PL A N
A R E A SC H E DU LE
56 -57 TH E A RC H ITEC T ’ S V I S I O N
70 -7 1 LOC ATIO N M A P
7 2
1
G E T I N TO U C H
4 –5 I F TH E S E S TR E E T S 2 4 –25 F IT Z ROV I A
CO U L D TA L K ...
CU LT U R E
A brief history of Fitzrovia’s colourful
literary past.
6 –9 A R TI S A N S O F
F IT Z ROV I A
A celebration of local craftsmen and
women who make Fitzrovia such a
colourful place to live.
10 –13CU LI N A RY COO L
World-acclaimed restaurateur Ollie Dabbous
on why he chose Fitzrovia as the location for
his ground-breaking restaurant, Dabbous.
14 –17 FOO D & D R I N K S
A selection of the area’s best eateries and
nightlife, including a guest cocktail recipe
from local institution, Bubbledogs.
20 -21MY F IT Z ROV I A
Local resident, author and poet Greta
Bellamacina on what makes Fitzrovia such
a special place to live and work.
22–2 3 PA I NTI N G
TH E SC E N E
An edited selection of the area’s best cultural
hotspots and places of interest – from
London’s secret toy museum to the wellloved institution, the Grant Museum
of Zoology.
5 8 -59 LOO K U P
Unknown facts and figures about the iconic
central London landmark which points to
the heart of Fitzrovia – the BT Tower.
60 - 61 W
1 ST YLE
Celebrity hair stylist George Northwood, on
why he chose Fitzrovia as the venue for his
world-renowned studio.
62- 65 A
N AV E N U E
OF DESIGN
Tottenham Court Road shopping highlights
from some of the country’s best loved
designer homeware brands.
66 - 69 T H E F U T U R E O F
F IT Z ROV I A
A look ahead at the innovative plans to
pedestrianise Tottenham Court Road and
the benefits of the new Crossrail station.
Fitzrovia gallerist and local activist Rebecca
Hossack on the area’s burgeoning arts scene.
1
ARTISAN
A RTI SA N
FIT ZROV I A
A central London treasure
Welcome to Artisan, a boutique collection of luxury apartments and penthouses located in
the heart of Fitzrovia. Inspired by the area’s eclectic and creative scene, Artisan has been
carefully crafted to enhance the original building character while creating a strong statement
for the prominent location on the corner of Goodge Street and Tottenham Court Road.
Although a challenging project, Artisan also represented a unique opportunity to create
something truly special. We had the pleasure of working with a great team who shared our
vision and after six years of hard work we are delighted to deliver a collection of beautifully
crafted homes offering contemporary living in a highly desirable, bohemian neighbourhood
in central London.
We are very proud to present to you, Artisan!
Richard Leslie, CEO Dukelease Properties
Editor’s note
Once a stomping ground for the literary beau-monde of 1920s London, Fitzrovia’s cultural
capital has been flourishing ever since. Dylan Thomas, George Orwell and Virginia Woolf
all put pen to paper from its famous squares, and the bohemian spirit remains in the stylish
restaurants, galleries and shops scattered along these streets today.
Sharing a postcode with Mayfair and Marylebone, and soon with high-speed Crossrail
connections across the city, this is a quarter of London with a distinctly European feel.
Luxury property developer Dukelease has tapped into its unique character with Artisan,
a boutique suite of 13 apartments and penthouses that reinforce Fitzrovia’s position at the
forefront of modern living.
In the pages that follow, we take a tour through the past, explore the present and consider
the future of one of the capital’s most distinctive neighbourhoods.
We hope you’ll enjoy discovering more about London’s favourite postcode and the new
development at its beating heart. Welcome to Fitzrovia; welcome to Artisan.
Newman Arms
Fitzrovia
2
Louisa McGillicuddy, Artisan Editor
3
A RTI SA N FIT ZROV I A
I F T H E S E S T R E E T S C O U L D TA L K . . .
I F TH E S E S TR E ET S
COU LD TA LK...
Authors and poets have been drawn to Fitzrovia for centuries: wander through its streets
today and it’s easy to see how the bohemian spirit captures the imagination. Bring the rich
history of this neighbourhood to life with a walking tour through the addresses
of its literary greats...
In the early nineteenth century, a young
Charles Dickens spent his childhood on
this road, which was originally known as
Norfolk Street.
The Newman Arms on Rathbone Street was
the real-life model for the drinking den
favoured by the “proletariat” characters of
George Orwell’s 1984.
4
It’s been said that T.S. Eliot’s favourite
restaurant was L’Etoile, a French bistro that
has been running on Charlotte Street since 1896.
His contemporaries, the writers Ezra Pound
and Wyndham Lewis, even launched a
literary magazine over a meal here in 1914.
Illustration: © Sam Kalda – folioart.co.uk
Virginia Woolf lived here in 1907 with her
brother, Leonard. As founding members of
the Bloomsbury Group, the pair often hosted
literary salons at their home for leading
writers and philosophers of the day.
The Welsh poet Dylan Thomas moved to
Fitzrovia in 1941, working at the BBC on
Portland Place. He met his wife here and the
couple’s home was on Fitzroy Street.
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A RTI SA N FIT ZROV I A
A RTI SA N S OF
FIT ZROV I A
In this neighbourhood, the little things count. From its historical roots in London’s fabrics trade,
the artistry of handmade wares has long been celebrated, and continues to thrive. We meet the
twenty-first century tradesmen and women still taking the time to master a craft.
J.P. Guivier & Co
Musical instrument restorer
99 Mortimer Street
There are few people who could point out
the difference between a sarangi, a
ravanahatha or an esraj, but Robin
Hamilton has been playing, mending and
crafting these exotic breeds of stringed
instruments for decades. Having learned
the violin aged eight, he now repairs their
modern-day counterparts as the Head of
Workshop and Restoration at J.P. Guivier
& Co. Originally established in 1863, the
company has risen to become one of the
most respected violin dealers and restorers
in the UK, with Hamilton at the helm for
nearly forty years. Now based in Fitzrovia’s
Mortimer Street, it serves a musical
community that ranges from beginners and
adult amateurs to young prodigies and
professional soloists. Alongside the sale and
valuation of stringed instruments, their
workshop offers set-ups, small-scale repairs,
and the full restoration of violins, violas,
cellos and fine bows.
“THE MOST IMPORTANT THING, EVEN ON THE
SIMPLEST INSTRUMENT, IS THE QUALITY OF
THE SET UP.”
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“The most important thing, even on the
simplest instrument, is the quality of the
set up,” Hamilton explains. “It’s about the
way the bridge is fitted, the position of the
soundpost, the shape of the fingerboard,
how well the pegs work…violin making
has not really changed since seventeenth
and eighteenth centuries, but the internet
has made more cheaply-made, poor quality
instruments readily available.”
To the trained eye, the body of a properlycrafted violin will be handmade in maple.
Linings are taken from the wood of spruce
or willow, while fittings should be from
ebony, rosewood or boxwood. “Strings are
one thing that have changed,” notes
Hamilton. “Traditionally they were made
using sheep’s gut, but nowadays most are
made with a synthetic gut core, then wound
with silver and aluminium.”
During the day, Hamilton will be at work on
restorations in the shop, often breaking for
lunch in the cafés of nearby Market Place or
Cavendish Square before heading to
external appointments. J.P. Guivier & Co
work directly with musicians having trouble
with the sound of their instruments. “Players
come to me for a ‘tonal adjustment’, where
I make subtle changes to the set up to
improve the sound,” he says. “It is rare that
I cannot help in some way and it is very
satisfying when they leave the workshop
grateful that their instrument is sounding so
much better.”
guivier.com
7
A RTI SA N FIT ZROV I A
A RTI SA N S OF FIT ZROV I A
Taylors Buttons
Haberdashery
22 Cleveland Street
Press the buzzer outside the charming
Victorian townhouse at 22 Cleveland Street,
and you’ll soon find yourself surrounded by
wall-to-wall boxes piled high with the most
delicate buttons, zippers, poppers and
fabrics – all belonging to Mrs Maureen Rose.
The formidable gentlewoman works in this
room every day from 11am to 4pm, quietly
hand-stitching and embroidering
customised fabrics around intricate buttons
for one-of-a-kind adornments. “My husband
owned this shop for many years, and I
worked with him, and then when he passed
away I carried on the business,” she
explains matter-of-factly. Mrs Rose has been
making buttons for almost fifty years, and at
the helm of Taylors for over a decade.
During her tenure at Taylors, Mrs Rose has
supplied buttons for the regalia of Queen
Elizabeth II, Princess Diana, the Duchess of
Cornwall (“I still make buttons for her on
occasion”) and Margaret Thatcher
(“while she was in office”). Despite the
old-fashioned nature of her trade, she has
recently started selling her creations online
via Ebay, shipping to people in “theatre,
television, film, private companies, Savile
Row, you name it – they’ve got buttons from
me,” she says with a smile.
Though Mrs Rose says she doesn’t put
too much pressure on the speed of her
creations (the devil is in the details),
she hazards a guess that last week she
made 250 buttons in a day. “I’ve never
timed myself – I prefer to get involved
with customers when they come in,
so I’ll leave whatever I’m working on to
talk with them instead. It’s a much better
way to do business.”
Black Sheep Coffee
Independent coffee house
63 Charlotte Street
5-7 Goodge Street
taylorsbuttons.co.uk
“THEATRE, TELEVISION, FILM, PRIVATE COMPANIES,
SAVILE ROW – YOU NAME IT, THEY’VE GOT BUTTONS
FROM ME.”
Black Sheep co-founders Eirik Holth and
Gabriel Shohet have always put more care
into their morning brew than most. In their
student accommodation at the University of
St Andrews, the bracing scents of freshlyground coffee would regularly waft down
the halls: “We were known as the coffee
flat,” recalls Holth, who now lives near the
Black Sheep café in Fitzrovia. “We were
experimenting with different beans and
blends all the time, even as teenagers.”
After graduating, the friends moved to New
York and Milan to pursue corporate careers.
But they couldn’t escape their caffeine fix: a
few years later, over a cross-continental
Skype call, they agreed to quit their jobs
and head to London to start up their own
business. Thus Black Sheep’s motto to this
day: “Leave The Herd Behind.”
“We wanted to work with something real
that you could see, smell, and taste,
something that would make people smile
and would keep us awake for the rest of our
lives,” says Holth. The creative community
living and working in Fitzrovia provided the
perfect match for their first spot on
Charlotte Street, opened in 2013. Today,
their innovative “bullet-proof coffee” is a
signature drink on the menu, blended with
organic coconut oil to give a slow-release of
caffeine throughout the day.
“London is just at the cusp where people are
starting to care more about coffee and ask
‘Where does it come from?’ ‘How is it
roasted?’ ‘Do you do pour-over?’ A few
years ago, people were happy just to order a
8
“WE WANTED TO WORK WITH SOMETHING REAL THAT
YOU COULD SEE, SMELL AND TASTE, SOMETHING
THAT WOULD MAKE PEOPLE SMILE AND WOULD KEEP
US AWAKE FOR THE REST OF OUR LIVES.”
latte but today customers want more.”
Black Sheep’s answer to quenching the
capital’s thirst starts at the source. The
company are known for using Robusta
beans rather than the standard Arabica
found in most chains: “Its taste profile has
notes of walnut and dark chocolate, rather
than the citrus flavour of Arabicas. Plus, it
has twice the caffeine content and a much
higher level of protein, which makes for a
thicker and richer crema,” explains Holth.
The search for the perfect bean takes the
pair to coffee plantations dotted across the
globe, from India (where their current
Robusta is from), to Uganda, Ethiopia,
Papua New Guinea, Costa Rica and
Guatemala. “Buying directly from farmers
allows us to gauge for ourselves if the
workers are being treated fairly, and if the
processing methods are up to scratch: that
means hand-picked, shade-grown, doublewashed and sun-dried beans.”
Black Sheep’s convention-breaking attitude
extends to social enterprises too: they
recently set up an initiative whereby
customers buy a discounted cup of joe to
donate to those who can’t afford it. “It’s
been a great success, mostly because of the
support we’ve received from our regular
customers in Fitzrovia. Sometimes ordering
a coffee and chatting with a barista who
knows you by your first name feels even
better than the coffee itself.”
leavetheherdbehind.com
9
CULIN ARY COOL
Ollie Dabbous revolutionised Fitzrovia’s
fine dining scene in 2012 when he opened
his first ever restaurant to five-star reviews.
Such was the excitement that his self-titled
Fitzrovia spot became known for the longest
waiting list in town. Three years, one
Michelin star and a second outpost later,
this talented chef shows no signs of slowing
down.
How would you describe the ethos of
Dabbous – what did you want to bring
to London’s restaurant scene?
Delicious, seasonal healthy food served in
informal surroundings. We looked to strip
the dining room of any ceremony or fuss
and pass that saving on to the customer.
We also wanted to offer a night out rather
than a meal out, so our basement bar,
Oskar’s, offers great cocktails and DJs at
the weekend.
CU LI N A RY
COOL
Why did you choose to set up your first
restaurant in Fitzrovia?
I’ve always loved the area, I’ve been coming
to its bars and restaurants since I was a
teenager. It’s buzzy and upbeat without
being grimy or overly refined. And we found
the perfect venue on Whitfield Street –
good natural light, and a basement with lots
of character and exposed brickwork.
London’s austere haute cuisine offerings changed dramatically
in 2012 when Dabbous opened its doors. Suddenly, Fitzrovia
was at the heart of a revolution in cutting-edge restaurants that
were exclusive, modern and cool all at once. Louisa
McGillicuddy meets the man who started it all.
How would you describe the spirit of
the area compared to the nearby
neighbourhoods?
It’s a real mix, which I like. Largely a young,
creative crowd, and often very sociable.
You’ll probably find more suits in Mayfair!
Though of course we welcome anyone and
everyone through our doors.
What’s a favourite meal you’ve served
at Dabbous?
A lovely dish of barbecued quail with
pistachios, orange blossom and mint. It was
fresh, vibrant and very healthy. For dessert,
a milk pie infused with fig leaves.
What are your tips for landing a
reservation at the restaurant?
There are always spaces for lunch, and often
earlier tables for dinner. And the entire
menu from the restaurant is served
downstairs too, so you can get a light bite
without a booking, which a lot of people
don’t know about.
dabbous.co.uk
“I’VE ALWAYS LOVED THE AREA...
IT’S BUZZY AND UPBEAT WITHOUT
BEING GRIMY OR OVERLY REFINED.”
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M Y F I T Z R OV I A
R OA S T S C A L L O P S ,
T OA S T E D J E R U S A L E M A R T I C H O K E S ,
V I R G I N R A P E S E E D O I L M AYO N N A I S E
Ollie Dabbous’ pick of the area
By Ollie Dabbous
Best gallery…
Rosenfeld Porcini. Great contemporary art.
rosenfeldporcini.com
Best spot for people-watching…
The London Edition Hotel.
Everyone is watching everyone!
editionhotels.com/london
Lemon Dressing
Smoke Paste
65ml lemon juice
20ml Chardonnay vinegar
20ml water
4g caster sugar
4g salt
200ml extra virgin olive oil
90g smoke powder (see below)
125g smoked butter, melted
125ml water
1. M ix together all the ingredients except
the oil, then slowly mix in the olive oil
with a hand blender to emulsify.
Virgin Rapeseed Oil Mayonnaise
3 egg yolks
15ml water
8g Dijon mustard
20ml lemon juice
12ml Chardonnay vinegar
5g salt
2g caster sugar
225ml vegetable oil
150ml virgin rapeseed oil
Best restaurant…
The Newman Street Tavern. Tasty food in
comfortable surroundings, and the staff are
excellent too.
48newmanstreet.co.uk
Best place to let your hair down…
Elysée. Go smash some plates at this Greek
restaurant – cheaper than therapy and a lot
more fun!
elyseerestaurant.com
Above
The London Edition Hotel.
1. Place all the ingredients except the oils
in a bowl and mix with a hand blender.
2. Gradually blend in the oils until thick
and smooth.
3. Check the seasoning and store in
the fridge.
Smoke Powder
200ml water
40ml squid ink
250g wholemeal flour
2g salt
1. Whisk the water into the squid ink,
then whisk in the flour and salt.
2. Spread the mixture out thinly on a
baking sheet lined with a silicone
baking mat and bake at 180°C/Gas
Mark 4 for about 20 minutes, until crisp.
3. Leave to cool, then blend in a food
processor to a coarse powder.
4. Transfer into a bowl that will fit in
a steamer.
5. Line the base of a steamer with foil,
add a handful of oak chips and place
over the heat until they are really hot.
6. Ignite the chips with a blowtorch.
7. Immediately put the bowl containing
the powder in the steamer basket, then
cover and leave over a low heat for 30
minutes, or until the smoke level has
reached your personal preference.
1. P
ut the smoke powder into a bowl and
mix in the melted butter and the water
to form a smooth paste.
Jerusalem Artichokes
4 large Jerusalem artichokes
60ml Lemon Dressing
1. W
ash the Jerusalem artichokes but
don’t peel them.
2. G
rill them all over on a barbecue until
smoky and lightly toasted.
3. T
ransfer to a baking tray and bake at
170°C/Gas Mark 3 for about 20
minutes, until tender.
4. L
eave until cool enough to handle,
then slice into halves or quarters,
depending on size, and dress with the
lemon dressing and some salt.
Scallops
8 large scallops
50ml olive oil
Juice 1/4 lemon
1. S
eason the scallops, then fry in the
olive oil in a hot pan for 1-2 minutes,
deglazing with the lemon juice at the
end. Roll the scallops in the pan juices.
To assemble
Smoke paste
200g virgin rapeseed oil mayonnaise
16 sprigs sea purslane
1. S
pread a little smoke paste on each
serving plate and top with the scallops
and artichokes.
2. P
ipe the mayonnaise between them
and garnish with the purslane.
THE LABOUR INVOLVED WITH SCALLOPS IS ALL BORNE
BY THE DIVER; IN THE KITCHEN ONLY THE SIMPLEST
TREATMENT IS NEEDED. TOASTING THE ARTICHOKES IN
THEIR SKINS ADDS A PLEASANT NUTTINESS; THEY WILL
ABSORB PLENTY OF DRESSING.
Below
The Newman Street Tavern.
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A RTI SA N FIT ZROV I A
FOOD & DRINKS
FOOD & DR I N K S
A selection of Fitzrovia’s finest eateries and nightlife.
Lima
The city’s food critics were universally enamoured by the inspired creations of
Peruvian restaurant Lima when it first opened in 2012, and it’s remained a
steadfast favourite amongst Londoners ever since. Situated in the vibrant
foodie quarter surrounding Charlotte Street, Lima puts a gastronomic spin on
traditional South American dishes. Imaginative accompaniments like “tiger’s
milk” and “tree tomato emulsion” brighten each plate, with knowledgeable
staff on hand to guide you through the menu. Last year it rightly earned a
Michelin star – the first ever speciality-Peruvian restaurant to do so.
Charlotte Street Hotel
Do as the locals do and settle down for prime people-watching under the
covered terrace of the Charlotte Street Hotel. Gallerists, writers, designers
and residents all mingle for a chic pre-dinner tipple here, and a neighbourly
attitude pervades throughout the hotel too. Sip on house cocktail, the Lady
Charlotte (Bombay gin shaken with maraschino liqueur, egg white and apricot
purée) as stylish crowds pass by this elegantly-designed hub. Visit on Fridays
and Saturdays for a three-course meal and screening at their weekly film club.
5 min walk
limafitzrovia.com
3 min walk
charlottestreethotel.com
After earning their stripes in the kitchen at Ottolenghi, husband-and-wife pair
Itamar Srulovich and Sarit Packer hung up their aprons a few years ago to set
up their own venture, Honey & Co. The result is a local gem: the duo’s Middle
Eastern soul food – a marriage of Moroccan, Algerian and Iraqi flavours – has
risen to cult status, with two cookbooks now under their belt. Channel
Levantine spirit and order a selection of “mezze” for all at the table to share.
Be sure to make a reservation – there’s only room for 20 diners at this little
eatery. Otherwise, their daily breakfast is a little-known secret and just as
delicious – pop in before work for a quick slice of hot buttered fig, walnut
and orange loaf or a pan of sizzling shakshuka.
10 min walk
honeyandco.co.uk
Salt Yard
Dining “tapas-style” has been enjoying a recent revival, and with good reason
– get the ingredients right, and it’s one of the most pleasurable ways to eat.
Carefully thought out, varied dishes to share with a companion, each one
more swiftly delivered than the last. Salt Yard gets to the heart of the Spanish
tradition, with Basque-inspired flavours leading their regularly-changing
menu. Classics like tortillas and patatas bravas are served up alongside more
modern spins on the favourites, like smoked eel croquetas. Such is Salt Yard’s
success that they’ve since expanded to three further small-plate spots: Opera
Tavern, Dehesa and the nearby Ember Yard.
2 min walk
saltyard.co.uk
14
All walking distances from Artisan development, Source: Google Maps. Photography: © Heloise Faure or Patricia Niven
Honey & Co
Bonnie Gull Sea Food Shack
Bonnie Gull’s “seafood shack” originally started life as a foodie pop-up on
Broadway Market, and swiftly graduated to permanent premises in Fitzrovia.
The décor at their new postcode has all the charm of an idyllic seaside town,
with white-washed driftwood, Breton-striped awnings and gingham
tablecloths among the maritime palette. Dive into their menu, which changes
according to the catch of the day (all of Bonnie Gull’s produce is locallysourced from English shores) and ranges from fresh cockles, oysters and clams
to langoustines, lobster and halibut.
10 min walk
bonniegullseafoodshack.com
15
FOOD & DRINKS
THE SOUTHERN PUNCH
By Marcus Tenggren at Bubbledogs
Bourne & Hollingsworth
This is one hole-in-the-wall “speakeasy” unlike
the rest. Bourne & Hollingsworth was an early
adopter of the Prohibition-era cocktail bar
décor now endlessly imitated across London.
Descend the wrought-iron staircase on the
corner of Rathbone Place to a room of quirky
wallpaper, lace doilies, and most importantly,
excellent drinks. Take a sip of the Gardeners
Tea Break – this gin concoction is served in a
china teacup with a cucumber sandwich on
the side. The owners also run Reverend JW
Simpson around the corner on Goodge Street,
and have since expanded to a full-blown
restaurant in Clerkenwell – both well worth
a visit.
An irreverent take on the classic champagne bar, Bubbledogs
serves gourmet hot dogs alongside rare and vintage
champagne, as well as artisan cocktails. “The Southern
Punch” (pictured) is an alternative take on an Alabama
Slammer and features Riggs Shrub – a rare English spirit
based on raspberries and blackberries which infuses
the drink with a fruity lift.
25 ml Rye whiskey
25 ml Riggs Shrub
25 ml Saliza Amaretto
25 ml lemon juice
25 ml simple syrup
MICHELIN-STAR DINING, AWARDWINNING COCKTAIL BARS AND
INDEPENDENT CASUAL DINING MAKE
FITZROVIA A HIVE OF ACTIVITY.
Method:
Ingredients are built in glass over ice and stirred.
Finish with orange zest.
Hakkasan
For a date to impress, head to Hakkasan, London’s original high-end Chinese
restaurant. Established in Fitzrovia by the legendary Alan Yau nearly fifteen
years ago, the Michelin-starred empire now boasts branches from New York to
Mumbai. Hakkasan’s flagship on Hanway Place has been a constant fixture on
best restaurant lists, and it’s easy to see why. Sample the elegant Cantonese
fare from one of the intimate tables veiled behind oriental screens (an
appealing degree of privacy for its celebrity clientele too). Stop in over the
weekend for their extravagant “Dim Sum Sundays”, available only at the
Fitzrovia outpost – a 6-course set brunch of truffle dumplings, jasmine
tea-smoked pork ribs and invigorating sake cocktails awaits.
5 min walk
hakkasan.com
16
All walking distances from Artisan development, Source: Google Maps.
5 min walk
bourneandhollingsworth.com
17
Delicate details from Fitzrovia’s
creative bars and restaurants shine
from day to night
Feature lighting
at Dabbous restaurant.
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A RTI SA N FIT ZROV I A
MY
FIT ZROV I A
Greta Bellamacina is a model, poet, filmmaker and local resident. Here Greta
sings the praises of life in the neighbourhood that inspires her most.
“
“THERE’S PLENTY OF CREATIVE PEOPLE AND QUIRKY
CHARACTERS IN FITZROVIA; A MIX OF THOSE WHO
HAVE BEEN HERE FOR YEARS, AS WELL AS A NEW
LEASE OF YOUNGER PEOPLE IN THEIR LATE
TWENTIES AND THIRTIES.”
20
I come from quite a creative family – my
father is a songwriter, and my mother is an
essayist. Growing up I read a lot of poets like
Anne Sexton, Phillip Larkin and Ted
Hughes, and after school I went to study at
RADA, which is nearby on Gower Street.
I first came to Fitzrovia when I was looking
for plays and scripts at the brilliant French’s
Theatre Bookstore on Warren Street.
This neighbourhood means a lot to me.
I’ve been living on Maple Street for three
years now, and it’s been so interesting to see
how it has developed, yet still kept its
charm. I love waking up really early and
heading to Ben’s House on Grafton Way.
It’s run by Ben Leask, and only sells food,
drinks and homewares that have been
made in London.
During the day I tend to work at home: to
have your own stillness when the outside is
so vibrant is such an empowering feeling.
I have a good selection of poetry books to
delve into for reference as well. I’ve just
published a contemporary collection
co-written with my boyfriend, the artist
Robert Montgomery, called Points for Time
in the Sky. Currently I’m putting the finishing
touches to my first feature-length
documentary: through modelling I’ve
collaborated on lots of shorter fashionpoetry films, but this is my first 90-minute
work. It’s about the rise and decline of
British libraries – a subject close to my heart,
because I absolutely depend on them. I’m a
member of the London Library, which is
only about twenty minutes’ walk away from
my house, and I love spending an afternoon
working there. You always feel culturally
nourished afterwards. For this piece I’ve
been interviewing talking heads like
Stephen Fry, the poet John Cooper Clark,
and authors like Irvine Welsh and Daisy
Goodwin to ask about their favourite
childhood books. We’ll be screening at lots
of independent cinemas before it’s available
on MUBI.com.
In the evenings I’ll often visit my friends
who live nearby. There’s plenty of creative
people and quirky characters in Fitzrovia; a
mix of those who have been here for years,
as well as a new lease of younger people in
their late twenties and thirties.
The artist Reg Gadney and his wife Fay
Maschler, the Evening Standard’s restaurant
critic, have been on Fitzroy Square for
decades. It’s a beautiful Georgian
townhouse; Reg’s studio takes over most of
the ground floor and is piled high with
books, brushes and canvases. He’s done
brilliant portraits of Helena Bonham Carter,
Rupert Everett, Bill Nighy and has painted
me a few times too, so I’ll go over and say
hello sometimes. He has a key to the square
itself, which is such an idyllic place to watch
the world go by. My literary agent also lives
round the corner, as well as my
photographer friend James D Kelly and his
girlfriend, the Norwegian model Martine
Lervik, who are only a road away. They’re
great Fitzrovia characters.
For me, this neighbourhood has its own
time and rhythm. I love to watch how it fills
up between 9am and 6pm, and then outside
of that, is a lost memory - it has a brilliant
magic. I wouldn’t live anywhere else.
gretabellamacina.com
”
21
PA I N T I N G T H E S C E N E
PA INTI NG
TH E SCE N E
What’s your morning routine like?
The first thing I do when I get up is go run
around Regent’s Park, back through Fitzroy
Square, then come to the gallery. I live
nearby on Warren Mews with my husband,
the biographer Matthew Sturgis, which is
one street parallel to the gallery. Guy Ritchie
and Griff Rhys Jones also live nearby and I’ll
often see them wandering around. During
the day I’ll go see my friend who runs the
Little Greene paint shop on New Cavendish
Street - he painted the gallery walls here in
the different colours. Or I’ll visit the
Margaret Dabbs spa next door, who we run
an art partnership with in her salon. I very
seldom leave Fitzrovia – you’ve got
everything you need here, Marylebone High
Street is as far as I venture!
International art dealer and ebullient gallerist Rebecca Hossack is best
known for putting aboriginal art back on the cultural map – and it all
started from her spur-of-the-moment Fitzrovia gallery. Now with a
worldwide gallery presence, we speak to the curator, campaigner and
W1 local about her ever-expanding creative empire.
rebeccahossack.com
M Y F I T Z R OV I A
Rebecca Hossack’s pick of the area
Best place for a snack...
Brazilian Gourmet – make the best
cheese pastries.
braziliangourmet.co.uk
Why did you start the Rebecca Hossack
Gallery in Fitzrovia?
I came over to London from Melbourne in
1988, originally to study law. I remember
cycling past Fitzrovia’s bustling cafés and
restaurants and feeling like I was back in
Australia, it still has a very Antipodean
atmosphere. On somewhat of a whim, I
signed a 25-year lease to my first gallery at
35 Windmill Street, and after five years we
expanded to a second site at 28 Charlotte
Street, which is a beautiful eighteenthcentury building that we now use mainly as
a shop. Eight years ago we moved the
three-storey flagship here on Conway Street.
It wasn’t long ago that there were no
galleries here, and now there are dozens
coming in from the East and West End,
which is great. For some reason we have a
huge number of comedians buying art from
us – Lee Evans, Alan Carr, Graham Norton
and Jack Dee have all bought works from
the gallery.
22
What does the area mean to you?
When we opened the first gallery, I wanted
to plant a beautiful Eucalyptus tree outside
on the pavement. But I encountered a lot of
trouble with Camden Council at the time
who wanted to remove it, and so I started
petitions, raised money and gathered
signatures to try and keep it. It worked so
well that I was elected as the first
Conservative councillor in Camden for 35
years! Now almost every silver birch you see
around Charlotte Street and Windmill
Street are to do with me. It’s nice having a
living connection to this area.
To buy hand-made shoes...
Brodies.
brodiesshoesandkeys.co.uk
“I REMEMBER CYCLING PAST FITZROVIA’S BUSTLING
CAFÉS AND RESTAURANTS AND FEELING LIKE I WAS
BACK IN AUSTRALIA, IT STILL HAS A VERY
ANTIPODEAN ATMOSPHERE.”
Best deli…
In Parma – all food from Parma in
northern Italy.
in-parma.com
For a cultural discovery…
Soane Museum.
soane.org
Rebecca Hossack’s artists to watch:
Rose Blake iamroseblake.com
Rob Tucker rob-tucker.com
Laura Jordan laurajordan.com
23
A RTI SA N FIT ZROV I A
F I T Z R O V I A C U LT U R E
FIT ZROV I A CU LTU R E
A selection of the area’s best cultural hotspots and places of interest.
New Diorama Theatre
Pollock’s Toy Museum
Spend an evening at this intimate, 80-seat theatre to watch up-and-coming
talent tread the boards. Its artistic director, David Byrne, is also an awardwinning playwright – his re-telling of George Orwell’s Down and Out in Paris
and London premiered at the Edinburgh Fringe Festival to great applause
before it was re-staged here. Running since 2010, the New Diorama has since
fostered a strong relationship with the community, and works with the council
to provide creative workshops and projects for local residents. After a show,
be sure to head to the theatre’s bustling café-bar when the curtain closes for
the chance to meet cast and crew.
Stepping into Pollock’s Toy Museum on Scala Street feels like going back in
time. Situated in the midst of Fitzrovia’s modern restaurants and bars, this
spirited building has hardly changed since its construction in the 1780s. Make
your way up its creaky staircase to bedrooms stuffed full of the finest Victorian
toys, sure to capture the imagination. The family-run venture turned museum
in 1956 thanks to Benjamin Pollock, a man known for his skill in crafting toy
theatres, which remain in the shop today. Over the years it has amassed
puppets, board games, marbles and dollhouses from across the globe – now
boasting the world’s oldest surviving teddy bear.
15 mins walk
newdiorama.com
2 mins walk
pollockstoys.com
This under-the-radar museum was originally set up as a school for the anatomy
students of University College London. Established by Professor Robert Grant in
1827, it’s still owned and operated by UCL, but has since opened up its vast
zoological collection to the general public. Among the 67,000 specimens now
on display are dodo bones, Tasmanian tiger skeletons, and the rare remains of
an extinct South African zebra called the “quagga”. The institution has a
reputation for commissioning exhibitions that straddle the worlds of science and
art; one particularly inventive show brought together artworks painted by
elephants and orang-utans…
10 mins walk
ucl.ca.uk/museums/zoology
Regent Street Cinema
After a lengthy fundraising campaign, the Regent Street Cinema has recently
re-opened to the public, and rightly so. The historic venue was the very first
venue in the UK to show the moving image – the Lumière brothers
demonstrated their “Cinématographe machine” to audiences here in 1896.
Following its restoration, it continues to show a mix of cutting-edge new
releases, Golden Age classics and double bills of cult favourites. Hire out the
impressive auditorium for a private screening with added grandeur.
10 mins walk
regentstreetcinema.com
24
Photography: © UCL Grant Museum of Zoology / Matt Clayton / © New Diorama Theatre : Richard Davenport.
All walking distances from Artisan development, Source: Google Maps.
Grant Museum of Zoology
The Building Center
The unassuming name doesn’t do justice to the treats to be found inside this
architectural gem. The Building Centre presents brilliantly detailed scale
models of the city alongside a regularly rotating programme of events devoted
to the urban landscape. Explore the galleries upstairs for interior decorating
inspiration – the centre also showcases cutting-edge accessories and gadgets
for the home. Afterwards, spend a lazy afternoon strolling down the rest of
Store Street: this lively row of independent cafés, restaurants and galleries
feels like a neighbourhood in itself, and over the festive period dazzles
passers-by with its famous Christmas light display.
3 mins walk
buildingcenter.co.uk
25
R TEI SD
AE
NV
F IETL
ZO
R OPVEI A
TA H
R
A RTI SA N
BY DU KE LE A S E
The latest jewel in Fitzrovia’s crown is a boutique property development for
those that value the most that contemporary living has to offer.
Leading London property development
expert Dukelease has renovated five
existing buildings and an untouched void on
the corner of Goodge Street and Tottenham
Court Road to create a luxury portfolio of 13
apartments and penthouses in the heart of
Fitzrovia. Years of property expertise have
gone into creating this truly distinctive
development at 1 Goodge Street and 11-13
Goodge Street, with each space individually
designed to fit the layout of these iconic
buildings. Many of the contemporary one,
two and three bedroom apartments will
come with the added indulgence of outdoor
terraces and balconies, while three exclusive
penthouse apartments will offer two and
three bedroom layouts, split across two
floors designed to exceptional standards.
Established for over 20 years, Dukelease is a
family-owned business that now has a range
of successful residential and commercial
schemes launched across Mayfair, Soho,
Covent Garden and St James’s. Currently
among their portfolio are some 20
development projects, two of which are
already underway in bohemian Fitzrovia.
With its foundations in the area’s vibrant
past, yet a perspective that is thoroughly
modern, Dukelease presents: Artisan…
This page
CGI of Artisan,
11-13 Goodge Street, W1.
Opposite page
Artisan, 1 Goodge Street, W1.
26
27
THE PENTHOUSES
A grand space to call your own
Penthouse show apartment living area.
28
29
A RTI SA N FIT ZROV I A
M A KE A S TATEM E NT
At the pinnacle of this luxury portfolio are three exclusive penthouses that
epitomise Artisan’s dedication to modern sophistication. With bespoke
finishes throughout each suite, these beautifully designed interiors bring to life
spaces of refined elegance.
Penthouse show apartment
entrance hall and bespoke
curved staircase.
30
31
Rich chevron-patterned oak floors pave the way through to
the open-plan living space at the heart of these suites, with
exquisite statement staircases in each penthouse. Stand by
the full-height windows for panoramic views over the
bustling city below.
Opposite page
Penthouse show apartment
living area with double height ceiling.
Clockwise from top right
CGI of bespoke staircase
in penthouse apartment 8,
CGI of living area in
penthouse apartment 8,
Penthouse show
apartment detail.
32
33
Stunning Italian-designed kitchens are a centre point of these
spaces, built with stylish entertaining in mind. Subtle undercupboard lights illuminate the way through the latest
appliances from Miele and Siemens – the finest tools for the
modern chef.
Elegant appliances and
designer finishes create a
subtle sense of luxury
Opposite page
Penthouse show apartment kitchen and
breakfast bar.
Clockwise from top
CGI of dining area in penthouse apartment 9,
Dining area in penthouse show apartment,
Penthouse show apartment detail.
34
35
Enter a place of serene, sumptuous relaxation hidden
behind sleek sliding doors. Artisan’s bathrooms are a
true oasis in the city.
The craftsmanship of Spanish
designer Patricia Urquiola is behind
the statement porcelain wall and
floor tiles throughout the
penthouse bathrooms
—
Japanese artist Tokujin Yoshioka
adds a sleek note to shower areas
with porcelain rain mosaic tiles
Opposite page
Penthouse show apartment
master en-suite.
Above and right
Penthouse show apartment
master en-suite detail.
36
37
THE PENTHOUSES
Individually designed to each
space, these penthouses exude a
sense of sophistication and style
38
39
ARTISAN
02
Light suede covers to master
bedroom wardrobes and statement
wall finishes create a warm
intimate style in the bedrooms
An earthy colour palette brings a peaceful mood to the master
bedroom, with dimmable spotlights to ensure the calmest of
slumbers. The penthouse show apartment master bedroom
has the added luxury of a fireplace at the foot of the bed. The
privacy of a dedicated dressing room space and seated area is
also included in some penthouses.
Opposite page
Penthouse show apartment
master bedroom.
Above
Penthouse show apartment
master bedroom dressing
room space.
40
41
Private terraces and balconies
are a feature of each penthouse
– a rare opportunity to enjoy
outdoor life in the city
Opposite page
Penthouse show apartment
master bedroom private terrace.
Above
Penthouse show apartment
master bedroom fireplace.
Right
Penthouse show apartment
master bedroom.
42
43
TH E A PA RTM E NT S
W E LCOM E HOM E
Artisan’s collection of ten boutique one, two and three bedroom
apartments offer the finest contemporary living.
Living Space
Flooded with natural light from the floor-to-ceiling windows,
these spaces are warmed throughout by underfloor heating
beneath bleached oak floors. Each living room blends
contemporary elegance with modern comfort to create a
perfect backdrop for entertaining and relaxation.
Opposite page
One bedroom show apartment
living area with fireplace.
Above and left
One bedroom show
apartment detail.
44
45
T H E A PA R T M E N T S
With the finest materials and sleek
finishing, these spaces represent
the best in contemporary design
46
47
Kitchen
Each kitchen layout is designed to maximize space,
with island units across many apartments and the
latest appliances throughout.
This page
One bedroom show
apartment kitchen and
dining area fitted with
Miele appliances.
48
49
Bathrooms
Unwind within the secluded elegance of these
boutique bathrooms. Statement waterfall
wet-room showers featuring Dornbracht fittings in
a satin nickel finish and personalised touches,
including designer porcelain tiles, emphasise the
naturally light environment.
Bedrooms
A warm, calming décor in each of the master bedrooms
delivers a restful night, whilst textured wallpaper detail adds
a luxury flourish. Each fitted with discreet built-in wardrobes,
several apartments also have the added privacy of an en-suite
bathroom.
Opposite page
One bedroom show apartment
master bedroom.
Clockwise from above
One bedroom show apartment
shower room, One bedroom
apartment built-in wardrobe.
50
51
A RTI SA N FIT ZROV I A
A RTI SA N FIT ZROV I A
M A S TE R PL A N
A R E A SCH E DU LE
The unique rearrangement of five existing buildings into two
beautifully assembled schemes means a floorplate that is as
individual as the apartments themselves. Private residents’
entrances ensure exclusivity.
Al
1 GOODGE STREET PENTHOUSES
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Floor
Bedrooms
Size (sq ft)
Size (sq m)
Apartment
Floor
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Size (sq ft)
Size (sq m)
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1
2
1,164
108.1
7
3&4
3
1,717
159.5
2
1
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1,060
98.5
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3
1,761
163.6
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1
538
50
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1,184
110
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11–13 GOODGE STREET APARTMENTS
W
Apartment
Floor
Bedrooms
Size (sq ft)
Size (sq m)
1
1
2
800
74.4
1 1 Goodge Street
2
2
2
800
74.4
2 11–13 Goodge Street
3
3
3
814
75.6
4
4
2
670
62.2
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Residents’ Entrances
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53
T H E A PA R T M E N T S
The finest details deserve
the most consideration
54
55
A RTI SA N FIT ZROV I A
BEHIND THE SCENES
B E H IN D
TH E SCE N E S
For the creative minds of architectural and interiors firm Rolfe Judd, the spirit of
Fitzrovia was the starting point for the elegant plans behind the Artisan development.
Euan MacGillivray, lead architect
“The underlying principle behind the
architecture of Artisan was to reflect the
dynamic context of its location. We needed
to rebuild an important street corner of
central London, whilst also respecting its
diverse character. Indeed, this particular
site had a history of failed planning
applications in the past due to the sensitivity
of its location. Our plan was successful
thanks to well-considered, high-quality
ideas that offered a new approach to this
complex urban environment. We put this
into effect through a mix of retaining
existing buildings, creating replica façades
and adding in contemporary insertions. The
site you see today was once four individual
terraced buildings, designed separately over
two centuries – a prime example of the
distinctively diverse architectural landscape
of Fitzrovia. The first site, at 63 Tottenham
Court Road, was redesigned in a style that
was visually interesting yet still respectful of
its immediate context – a mix of solid and
transparent materials that pick up on the
colours of its neighbours.
56
The second site, at 1-3 Goodge Street, had a
traditional late Georgian brick façade in a
poor state of repair - we originally had
planned for a full refurbishment, but it
became too dangerous to complete. Instead,
a replacement façade was constructed to
match the original using the specialist ‘tuck
pointed’ method - a technique rare in
modern construction but which can be
found on many of the grand houses of
Bedford Square, one of the best preserved
sections of Georgian architecture in
London. The final site, at 5-7 Goodge Street,
was an empty space above a retail unit, so
our approach was to create a simple,
well-detailed in-fill using materials in
keeping with its existing context. A ‘ribbon’
of Portland stone runs through all the
building façades and creates a solid “book
end” look to the corner - a unique feature
that contributes to the vibrancy of the
Tottenham Court Road streetscape.”
Katherine Neathercoat,
interior designer
“The roots of Rolfe Judd’s practice lie in the
redevelopment of buildings in urban areas
of environmental sensitivity or architectural
complexity. As soon as the planning
permission was granted on Artisan, I set to
work on the interiors. We were briefed by
the architectural team on the rationale for
their design, and in response we proposed
a décor to complement that. I drew
inspiration from the clean lines and purist
palette of the building in particular. Given
the complexity of the four sites and their
contrasting styles, we felt that pure,
contemporary apartments unified the
buildings as well as reflecting the cool and
understated atmosphere of the local area.
Some of the most successful interior design
I have seen combines contemporary with
vintage, so I enjoy sourcing unique historic
items with classic current furniture, like
modern pieces from SCP (scp.co.uk) with
vintage and reclaimed treasures from
Retrouvius (retrouvius.com). I source a lot
of homewares from Pinch Design
(pinchdesign.com), who design and
manufacture beautifully pure yet unique
pieces of furniture in their Clapham studios,
as well as The New Craftsman
(thenewcraftsmen.com), who commission
and sell luxury pieces from unique British
artists. We are increasingly seeing the
influence of homegrown British talent
across product and furniture design in the
UK, and this appetite for the unique and
artisanal is filtering into interior design,
marking a definite move away from the
more classic look that has typified projects
in London over the last ten years. Modernday Fitzrovia still has a strong connection to
its literary and academic heritage, and I
think this comes through in its architecture
too. The area’s growing importance as a
residential destination, coupled with huge
improvements to the transport
infrastructure, has consolidated it as one of
the most exciting and desirable
neighbourhoods in London.”
rolfe-judd.co.uk
57
LOOK UP
191 metres high
LOOK
UP
When it was formally opened by the prime minister in 1965, the BT Tower was the tallest
building in London (the spectacular height is in order to ping telecommunications over the
Chiltern Hills in the northernmost part of the London basin). It held the title for almost
20 years before being knocked off the top spot by the NatWest Tower in 1981. Two
high-speed lifts travel at 25km/h to reach the top of its 37 floors in 30 seconds: in fact,
it’s the only building in the country legally allowed to be evacuated by lift.
Any local will tell you – catching a glimpse of the BT Tower’s famous
silhouette peeking out of the London skyline is a reassuring sign you’re
never far from home. But the history of this cherished landmark is much
less widely known; and yet no less intriguing…
11
Illustration: © Sam Kalda – folioart.co.uk
The BT Tower was originally commissioned to
transmit London’s burgeoning telephone and
television traffic to the rest of the UK. Work began
in 1961 and the construction used up 13,000
tonnes of concrete, steel and glass. Architects Eric
Bedford and G.R. Yeats were responsible for its
recognisable façade – the cylindrical shape helps
keep the building stable in high winds. Bizarrely,
considering its size, the tower was decreed an
official “secret” upon completion – it wasn’t
included on Ordnance Survey maps until 1993
when it was publicly “revealed” in Parliament.
The scrolling LED-light display was launched in
2009, and is the largest of its kind in the world.
Among the special messages it has beamed out:
the Queen’s first tweet, congratulations for the
births of Prince George and Princess Charlotte,
and falling poppies on Remembrance Day.
58
th tallest building
310m
The Shard
22 minutes to rotate
in London
235m
One Canada
Square
191m
BT
Tower
180m
30 St Mary Axe
(The Gherkin)
135m
London Eye
On the 34th floor is the famous revolving restaurant, which rotates at a speed of 0.17 km/h
to give diners panoramic views of the city. During its heyday, in the sixties and seventies, the
restaurant entertained the likes of Muhammad Ali and The Beatles. In 1980 it was closed to
the public for security reasons, briefly reopening in summer 2015 as a two week pop-up to
mark the tower’s 50th anniversary.
Above
Construction of the BT
Tower. 15th July 1964.
Below
The BT Tower from above.
59
W1 STYLE
A RTI SA N FIT ZROV I A
W1
S T YLE
Celebrity hairdresser George Northwood made his career cutting the
endlessly copied looks of London’s It Girls and Hollywood royalty. For his first
stand-alone salon, he looked to Fitzrovia, a place that epitomises his
refreshingly modern attitude to beauty.
“IT WAS IMPORTANT TO ME WHEN CHOOSING
THE SITE FOR MY OWN SALON THAT I FOUND
AN AREA THAT HAD A COMMUNITY...”
60
In the years leading up to the opening of his
Dreamt up as a home-away-from-home,
flagship salon in Fitzrovia, fashion and
Northwood was keen to create an
beauty insiders had been quietly whispering
environment of “alternative luxury” in his
George Northwood’s name. Whether
new Fitzrovia base. That means poured
stationed in Mayfair at the Daniel Hersheson
concrete floors, exposed brickwork,
salon, or further west at the Josh Wood
upcycled furniture and neon artworks
Atelier, he was known as the hairstylist to
which fill the space with an urban,
flock to for the most of-the-moment cut in
industrial cool. Refreshments were just as
the city. Recommendations were hushed
thoughtfully considered for the salon’s
from one loyal client to the next: where
“tuck shop” too, with healthy alternatives like
George went, the appointments would follow. “George’s Marvellous Medicine” especially
created by cold-pressed juice connoisseurs
This is the man responsible for crafting the
Roots & Bulbs.
most requested haircut in British salons:
“the Alexa”. Northwood has been Alexa
When asked what the most common
Chung’s go-to hairdresser ever since he first
complaint Fitzrovia’s customers now come
trimmed her sleekly dishevelled bob in
to him with, Northwood answers without
2006. The style pin-up’s cut swiftly defined
hesitation: “That they don’t know how to
salon requests across the country; a
style their own hair. That’s what we strive to
done-but-undone approach that Northwood give our clients: it’s not just about a great
coins “London-cool-girl hair”. Celebrity
haircut, it’s about how you can keep it
clientele like Rosie Huntington-Whiteley,
looking styled.” Consequently, the salon
Gwyneth Paltrow, Kirsten Dunst and Blake
offers a range of lessons on how to
Lively soon joined his roster of regulars, and
maintain your look, from tonging
what started as an industry secret quickly
tutorials to make-up applications.
sprang to public attention.
Now, Northwood splits his time between
In 2014, he opened the doors to his first
Wells Street and work outside the salon,
salon on Wells Street. “It was important to
keeping his finger on the pulse by styling
me when choosing the site for my own
celebrities and editorial campaigns. As for
salon that I found an area that had a
the future, his focus is on building upon the
community,” the super-stylist explains.
great foundations he already has in Fitzrovia
“I wanted somewhere central that was also
to expand the salon up another floor:
off the beaten track. What I love about
“I have such great memories of this area,”
Fitzrovia is it’s really village-like, yet right in
he says fondly. “When I first moved to
the middle of London.” This focus on
London, my friends and I would always go
community extends to his staff too – sister
for cocktails at the Charlotte Street Hotel –
Sally is head of their colour services, while
I love it here.”
their mother Mrs Northwood bakes the
shortbread on their salon menu.
georgenorthwood.com
M Y F I T Z R OV I A
George Northwood’s pick of the area
For a date…
Vagabond. They have a range of wines
available by the glass, so you can try lots
of different grapes. It makes for a great
conversation starter over a plate of
charcuterie.
vagabondwines.co.uk
For a culture fix…
I’m obsessed with the British Museum.
Every time I go I’ll spend half an hour
exploring some part I never knew existed.
britishmuseum.org
For a lunch-break…
I like wandering from the salon towards
Goodge Street. There’s lots of little eateries
along the way, and a gluten-free bakery
called Beyond Bread that I love.
beyondbread.co.uk
For a new discovery...
I’m dying to go try out Homeslice Pizza, a
new pizza restaurant that I’ve been hearing
good things about.
homeslicepizza.co.uk
61
A RTI SA N FIT ZROV I A
A N AV E N U E O F D E S I G N
A N AV E N U E
OF DE S IG N
1. BoConcept
2. Habitat
3. Heal’s
4. Dwell
5. West Elm
158 Tottenham Court Road
196-199 Tottenham Court Road
196 Tottenham Court Road
200 Tottenham Court Road
209 Tottenham Court Road
62
Illustration: © Sam Kalda – folioart.co.uk
Once nicknamed ‘furnishing street’, Tottenham Court Road has always
attracted the finest interiors brands. Today, it continues to pave the way in
modern design, with a cutting-edge collection of the best in home furniture,
all on the same street…
63
A N AV E N U E O F D E S I G N
A N AV E N U E O F D E S I G N
1. BoConcept
Founded by a pair of Danish cabinetmakers in 1952, BoConcept’s quintessential
Scandinavian aesthetic continues to
impress. For customers with precise
specifications in mind, their signature
furniture collection can be customised by
material, size and colour. Alternatively,
book in one of their expert consultants for
style advice on bringing utilitarian Scandicool to your space.
boconcept.com
3. Heal’s
At the heart of Tottenham Court Road since
1818, Heal’s has become synonymous with
classic British design. Today, its flagship
showroom offers made-to-measure services
on blinds and curtains, with heritage fabrics
taken from Heal’s exclusive designer
libraries. Take a break between browsing
and stop off at their in-store brasserie, which
serves freshly-ground coffee and a delicious
range of treats.
5. West Elm
4. Dwell
heals.com
Sir Terence Conran launched the original
outlet of this British institution in 1964, and
its Tottenham Court Road site is the second
largest Habitat in the whole of the UK. Last
autumn it underwent a major multi-million
pound refurbishment led by in-house
creative directors: enter today and you’ll
find dedicated departments devoted to
cookery, lighting and furniture as well as a
newly fitted kitchen studio.
habitat.co.uk
64
Photography: © Heals by Jake Curtis
2. Habitat
Dwell leads the pack as one of the most
convenient furniture brands online: for
every piece of furniture on dwell.co.uk,
you can check store availability, arrange a
nominated delivery time, and submit design
questions 24/7 via their ‘live chat’ customer
support feature. Inspect their chic,
minimalist designs in person at their
bricks-and-mortar outpost on Tottenham
Court Road.
Supporting the work of independent
designers is at the core of West Elm’s ethos.
The Brooklyn-based retailer runs regular
limited edition collaborations to support
emerging artists, while the pop-up shop
events at their UK flagship shine a light on
talented local artisans. Visit during one of
their DIY workshops, which host lessons on
everything from fabric-printing to making
your own terrarium.
westelm.co.uk
dwell.co.uk
65
A RTI SA N FIT ZROV I A
TH E FUTU R E OF FIT ZROV I A
TH E F UTU R E
OF FIT ZROV I A
Highlights of the dramatic regeneration will
include a vast pedestrianised piazza around
Centrepoint, and a new theatre at the
former site of the Astoria on Charing Cross
Road – the first new West End venue in over
a decade.
There’s never been a better time to live in W1: with Crossrail and the
forthcoming West End project on the horizon, Fitzrovia is about to
become one of the best-connected postcodes in the city.
As Tottenham Court Road station makes its
mark as a pivotal junction on London’s
transport map, Fitzrovia’s scenery will see
an upgrade too. A new £41 million scheme,
the West End project, will build upon the
neighbourhood’s natural beauty in time for
Crossrail’s 2018 opening. Pavements will be
widened by two metres, and six new
“mini-parks” created, transforming vacant
lots into leafy squares with benches and
trees open to the local community.
Most exciting of all, the initiative will see
the one-way system on Tottenham Court
Road converted to a peaceful, pedestrianfriendly boulevard during daylight hours:
from 8am-7pm Monday to Saturday, only
buses and cycles will soon be permitted in
the area. As a result, traffic is expected to
reduce throughout the area (even on the
nearby Charing Cross Road, Gower Street
and High Holborn), and bus journeys will
speed up by up to 3 minutes. And when
travel moves faster? The real business of life
can finally slow down.
camden.gov.uk/westendproject
crossrail.co.uk
By 2018, things will be moving fast for the
residents of Fitzrovia. A journey to the
departures lounge at Heathrow will take
barely half an hour. Days of rushing to
meetings in Canary Wharf will be over
– soon just 12 minutes away. As for the
evening train home from Liverpool Street
or Paddington station? Reachable in five
minutes flat. Many more journey times will
be cut by up to half when one of Europe’s
largest construction projects, Crossrail,
rolls out.
Running from Berkshire to Essex via central
London, Crossrail will serve forty stations
along the way. By 2020, it’s expected to
bring a £2.45bn boost to the West End.
Jonathan De Mello, head of retail
66
consultancy at commercial property agent
HDH, predicts the boost will put the area
“ahead of other global retail hubs such as
New York, Paris and Hong Kong; cementing
its position as the world’s pre-eminent retail
centre”.
As part of the developments in central
London, ten new Crossrail stations are being
built in the capital. A chief focus is the £1bn
transformation of the area surrounding
Tottenham Court Road station – soon to be
the major point of connection for Fitzrovia.
Built over 100 years ago, the station we
know today was unprepared for its current
influx of almost 150,000 daily passengers.
Consequently, Crossrail’s first phase will
oversee the renovation of the existing
underground station at the intersection of
Charing Cross Road and Oxford Street to a
third more capacity. This will include new
entrances, expansion of the ticket hall to six
times its current size, and improved access
to the Northern and Central lines.
Additionally, a second ticket hall will be
constructed 300m west down Oxford Street,
at the top of Dean Street in Soho.
Western ticket hall on Dean Street, each
displaying images that evoke the history,
culture and spirit of Soho. While over in the
Eastern hall, work by Richard Wright will
soon join Eduardo Paolozzi’s famous 1984
mosaics. The Glaswegian artist will take the
historic tile patterns of past underground
stations as his inspiration and hand-gild
gold-leaf across the ceiling.
The new station will come with cultural
capital too. Crossrail’s Art Foundation has
consulted with the prestigious Gagosian
Gallery to commission site-specific works by
contemporary artists to brighten Londoners’
commutes in the years to come. The Turner
Prize-winning Douglas Gordon will be
installing a trio of video screens inside the
And that’s just the beginning: when work on
Tottenham Court Road underground is
completed in 2017, the focus turns to life
above ground. Crossrail’s largest over-site
development will provide 500,000 sq ft of
retail, office and residential space above the
two ticket halls and along the eastern end of
Oxford Street.
“CROSSRAIL IS GOING TO MAKE THIS HUGELY POPULAR DISTRICT AN EVEN MORE ATTRACTIVE
AREA TO BUSINESSES AND SHOPPERS, WHICH IS GOOD NEWS FOR THE CAPITAL AND BEYOND.
UPGRADES SUCH AS THIS TO OUR TRANSPORT NETWORK ARE VITAL IN ORDER TO ENSURE
LONDON CONTINUES TO BE THE ECONOMIC POWERHOUSE OF THE COUNTRY.”
Opposite page
Artist’s impression of
proposed changes to
Tottenham Court Road.
Boris Johnson, Mayor of London
Above
Artist’s impressions of two
of the five new public
spaces being created
around the area.
67
TH E FUTU R E OF FIT ZROV I A
TH E FUTU R E OF FIT ZROV I A
THE OPENING OF CROSSRAIL IN 2018 WILL
SIGNIFICANTLY IMPROVE JOURNEY TIMES
“THIS IS THE LARGEST AND MOST AMBITIOUS TRANSPORT PROJECT THAT THE COUNCIL HAS
UNDERTAKEN AND IT WILL HELP TRANSFORM THE TOTTENHAM COURT ROAD AREA INTO ONE OF
LONDON’S PREMIER COMMERCIAL, CULTURAL AND ACADEMIC DISTRICTS.”
Councillor Phil Jones, Cabinet Member for Regeneration, Transport & Planning
Destination
Existing time
Crossrail time
Canary Wharf
21 mins
12 mins
Stratford
19 mins
12 mins
Heathrow
53 mins
28 mins
Opposite page from top
Artist’s impressions of:
Tottenham Court Road
station and Dean
Street entrance.
This page anticlockwise
from top
Artist’s impressions of: the
new pedestrianised plaza at
Tottenham Court Road
station, Tottenham Court
Road station main entrance,
New theatre on Charing
Cross Road.
68
69
A RTI SA N FIT ZROV I A
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TOTTENHAM
COURT ROAD
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Cha
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Soho
Square
oad
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Str
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Hanover
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OXFORD
CIRCUS
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MAYFAIR
BOND
STREET
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29
27
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Wa
28. Rosenfeld Porcini Gallery
36 Newman Street
London W1T 1PU
020 7637 1133
rosenfeldporcini.com
re
19. Beyond Bread
2 Charlotte Place
London W1T 1SB
020 7636 7055
beyondbread.co.uk
lot
27. The Building Centre
26 Store Street
London WC1E 7BT
020 7692 4000
buildingcentre.co.uk
15
MARYLEBONE
4
3
8
20
Cavendish
Square
Gardens
35
2
BBC
BROADCASTING
HOUSE
time
26
5
10
mo
Wig
GOODGE
STREET 34
13
FITZROVIA
Mor
n
ar
18. Vagabond Wines
25 Charlotte Street
London W1T 1RW
020 3441 9210
vagabondwines.co.uk
35. West Elm
209 Tottenham Court Road
London W1T 7PN
020 7637 9150
westelm.co.uk
n
gto
BLOOMSBURY
e
Ch
26. Pollock’s Toy Museum
1 Scala Street
London W1T 2HL
020 7636 3452
pollockstoys.com
t re
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re
St
Cave
New
n
rri
c
Pla
32
33
et
S t re
dish
e nt
17. In Parma by Food Roots
10 Charlotte Place
London W1T 1SH
020 8127 4277
in-parma.com
rS
d
34. Dwell
200 Tottenham Court Road
London W1T 7PL
0845 002 1040
dwell.co.uk
BT
TOWER
Re g
25. Regent Street Cinema
309 Regent Street
London W1B 2UW
020 7911 5050
regentstreetcinema.com
To
t
16. Brazilian Gourmet
70 Cleveland Street
London W1T 6LY
020 7018 0879
braziliangourmet.co.uk
16
21
Stree
33. Heal’s
196 Tottenham Court Road
London W1T 7PJ
020 7636 1666
heals.com
Fitzroy
Square
hfield
t Titc
24. Grant Museum of Zoology
21 University Street
London WC1E 6DE
020 3108 2052
ucl.ac.uk/museums/zoology
24
Grea
32. Habitat
196-199 Tottenham Court Road
London W1T 7PJ
0344 499 1122
habitat.co.uk
15. Newman St Tavern
48 Newman Street
London W1T 1QQ
020 3667 1445
48newmanstreet.co.uk
we
n
ela
ev
Cl
70
t
S t re e
tland
t Por
9. Charlotte Street Hotel
15-17 Charlotte Street
London W1T 1RJ
020 7806 2000
firmdalehotels.com
23. New Diorama Theatre
15-16 Triton Street
London NW1 3BF
020 7916 5467
newdiorama.com
et
8. Salt Yard
54 Goodge Street
London W1T 4NA
020 7637 0657
saltyard.co.uk
F I T Z R OV I A C U LT U R E
31. BoConcept
158 Tottenham Court Road
London W1T 7NH
020 7388 2447
boconcept.com
e
r Str
7. Honey & Co
25A Warren Street
London W1T 5LZ
020 7388 6175
honeyandco.co.uk
A N AV E N U E O F D E S I G N
B a ke
6. Lima
31 Rathbone Place
London W1T 1JH
020 3002 2640
limalondon.com
30. George Northwood
24 Wells Street
London W1T 3PH
020 7580 8195
georgenorthwood.com
lace
nd P
5. Dabbous
39 Whitfield Street
London WIT 2SF
020 7323 1544
dabbous.co.uk
WARREN
STREET
31
a
Po rtl
FOOD & DRINKS
14. The London Edition Hotel
10 Berners Street
London W1T 3NP
020 7781 0000
editionhotels.com
W1 ST YLE
i g h S t re e t
Marylebone H
4. Black Sheep Coffee
5-7 Goodge Street
London W1T 2PD
07404 789130
leavetheherdbehind.com
13. Bubbledogs
70 Charlotte Street
London W1T 4QG
020 7637 7770
bubbledogs.co.uk
22. Rebecca Hossack
28 Charlotte Street
London W1T 4QG
020 7255 2828
rebeccahossack.com
REGENT’S
PARK
t
t re e
ey S
3. Black Sheep Coffee
63 Charlotte Street
London W1T 4PG
07404 789130
leavetheherdbehind.com
12. Hakkasan
8 Hanway Place
London W1T 1HD
020 7927 7000
hakkasan.com
PA I N T I N G T H E S C E N E
d
RoaBAKER
one
21. Rebecca Hossack
b
e
l
STREET
ary
2a ConwayM
Street
London W1T 6BA
020 7436 4899
rebeccahossack.com
Ro a d
7
29. The British Museum
Great Russell Street
London WC1B 3DG
020 7323 8299
britishmuseum.org
Harl
2. Taylors Buttons
22 Cleveland Street
London W1T 4JB
020 7436 9988
taylorsbuttons.co.uk
11. Bourne & Hollingsworth
Rathbone Place
London W1T 1JF
020 7636 8228
bourneandhollingsworth.com
20. Homeslice Pizza
52 Wells Street
London W1T 3PR
020 3151 9273
homeslicepizza.co.uk
Euston
G re a
1. J.P. Guivier & Co
99 Mortimer Street
London W1W 7SX
020 7580 2560
guivier.com
10. Bonnie Gull Seafood Shack
21A Foley Street
London W1W 6DS
020 7436 0921
bonniegullseafoodshack.com
GREAT
PORTLAND
STREET
UNIVERSITY
COLLEGE
LONDON
Go
FI N D YOU R WAY
A R T I S A N S O F F I T Z R OV I A
EUSTON
SQUARE
23
71
A RTI SA N FIT ZROV I A
G ET I N
TOUCH
For more information or to arrange a viewing
+44 (0)20 7420 3050
[email protected]
For press enquiries please contact
[email protected]
Jud
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t re
dS
LONDON
EUSTON
t
A development by Dukelease
+44 (0)20 7629 8282
dukelease.com
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Soho
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72
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Designed and produced by Identity - identity-design.co.uk
Feature photography by Robin Gautier - robingautier.co.uk
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CHANCERY
LANE
DISCLAIMER
SUBJECT TO CONTRACT
IMPORTANT NOTICE: Dukelease Properties, acting on behalf of the freeholder, Goodge Street (Tottenham Court Road) LLP, CBRE Limited for themselves and for the vendors or lessors of this property for
whom they may or may not act, give notice that:
1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract.
2. Whilst Dukelease Properties and CBRE Limited use reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties
should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Dukelease Properties and CBRE
Limited as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based
upon the content of these particulars.
3. No person in the employment of Dukelease Properties and CBRE Limited has any authority to make any representation or warranty whatsoever in relation to this property.
4. Unless otherwise stated, all purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where
applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts.
5. All Computer Generated Images (CGI’s) are indicative.
72
e
oa
ss R
Re g
DISCLAIMER
SUBJECT TO CONTRACT
IMPORTANT NOTICE: Dukelease Properties, acting on behalf of the freeholder, Goodge Street (Tottenham Court Road) LLP, CBRE Limited for themselves and for the vendors or lessors of this property for
whom they may or may not act, give notice that:
1. These particulars are set out as a general outline only for guidance to intending Purchasers or Lessees, and do not constitute any part of an offer or contract.
2. Whilst Dukelease Properties and CBRE Limited use reasonable endeavours to ensure that the information in these particulars is materially correct, any intending Purchasers, Lessees or Third Parties
should not rely on them as statements or representations of fact, but must satisfy themselves by inspection, searches, enquiries, surveys or otherwise as to their accuracy. Dukelease Properties and CBRE
Limited as such cannot be held responsible for any loss or damage including without limitation, indirect or consequential loss or damage, or any loss of profits resulting from direct or indirect actions based
upon the content of these particulars.
3. No person in the employment of Dukelease Properties and CBRE Limited has any authority to make any representation or warranty whatsoever in relation to this property.
4. Unless otherwise stated, all purchase prices and rents are correct at the date of publication and, unless otherwise stated, are quoted exclusive of VAT. Lease details and service ground rent (where
applicable) are given as a guide only and should be checked and confirmed by your solicitor prior to exchange of contracts.
5. All Computer Generated Images (CGI’s) are indicative.
Goodge Street, London W1
A R T I S A N S O F F I T Z R OV I A
C U L I N A RY CO O L
A R T I S A N BY D U K E L E A S E
MEET FITZROVIA’S VERY OWN
21ST CENTURY MASTERS
OF CRAFT
THE CHEF BEHIND
DABBOUS RESTAURANT
SHARES HIS SECRETS
DUKELEASE PRESENTS ARTISAN,
THEIR LATEST BOUTIQUE
DEVELOPMENT
LI V E F IT Z ROV I A
A BOUTIQUE COLLECTION OF APARTMENTS AND PENTHOUSES IN THE HEART OF FITZROVIA

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