zamTari - Geocell

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zamTari - Geocell
N39
2011/2012
zamTari
redaqtori
salome kikaleiSvili
nomerze muSaobdnen
nino kalandia
maia cecaZe
Tamar kiknaveliZe
EDITOR
Salome Kikaleishvili
CONTRIBUTORS
Nino Kalandia
Maya Tsetsadze
Tamar Kiknavelidze
nina axlouri
Nina Akhlouri
irina bagauri
Irini bagauri
aCiko xatiaSvili
dizaini
Tornike lorTqifaniZe
maiko kvirkvelia
foto
levan xerxeuliZe
stilisti
nino beqiSvili
koreqtura
Tamar RonRaZe
Targmani
Achiko Khatiashvili
DESIGN
turne komunikaciebis
samyaroSi
Maiko Kvirkvelia
Levan Kherkheulidze
STYLIST (TEXT)
Nino Beqishvili
Tamar Ghonghadze
translate.com.ge
English Editing: Souzette Lohmeyer
jeoselis korporaciuli komunikaciebis ganyofileba
Corporate Communication Department
Ltd Geocell
gamomcemeli
Sps `media hausi dekomi~
misamarTi: Tbilisi 0183, JRentis q. 35
tel.: 2145002
ISSN 1512-3030
stamba Sps `sezani~
Tour of the World of
Communications
12
Niko Nergadze IMHO, at Geostar
madloba
vis?
16
Giving Thanks
to Whom?
legenda peplis
efeqtze
18
The Legend of the
Butterfly Effect
nodiko tatiSvili _
`me qarTveli var~
22
Nodiko Tatishvili:
“I Am Georgian”
jadoqroba zamTris
RameebSi da maknatunas
saSobao zRapari
32
Magic on Winter Nights
and the Christmas Tale of
the Nutcracker
buxari
36
Fireplace
eTer Wkaduas
molodinSi
50
Awaiting for
Eter Chkadua
CORRECTOR
TRANSLATION
6
niko nergaZe _
IMHO, jeostarze
Tornike Lordkipanidze
PHOTO
Content
sarCevi
osman Turani
generaluri direqtori
Osman Turan
CEO
mogesalmebiT, Zvirfaso abonentebo!
saintereso proeqtebiT da siaxleebiT datvirTuli kidev erTi weli
gavacileT TqvenTan erTad!
axal wels jeoseli mobiluri komunikaciis bazris lideris poziciiT
xvdeba, risTvisac yvela Tqvengans minda didi madloba gadagixadoT.
Cven momavalSic uzrunvelvyofT Tqvens komfortul mobilur komunikacias.
warmatebis miRwevis procesSi Zalze mniSvnelovania kompania ar
iviwyebdes erT-erT umniSvnelovanes daniSnulebas, izrunos sazogadoebaze da qveyanaze. iyos qveynis Semadgeneli nawili ekonomikuri
ganviTarebisa da sazogadoebriv-socialuri pasuxismgeblobis sferoSi.
swored amitom, jeoseli yovelwliurad axorcielebs proeqtebs garemos
dasacavad, kulturuli memkvidreobis SenarCunebis da ganaTlebis sferos mxardasaWerad da SezRuduli SesaZleblobebis mqone adamianebis
sazogadoebaSi integrirebis xelSesawyobad.
am kuTxiT arc gasuli weli iyo gamonaklisi. gansakuTrebiT gamovyofdi proeqts romelsac `warmatebuli momavlisTvis~ vuwodeT. am sloganiT jeoselma Zalian mniSvnelovan iniciativas Cauyara safuZveli.
saqarTvelos or sajaro skolaSi moewyo momavlis saklaso oTaxebi,
rac gulisxmobs Tanamedrove teqnologiebiT aRWurvil saswavlo garemos, riTac saganmanaTleblo procesi kidev ufro nayofieri gaxdeba.
gasuli welic datvirTuli iyo jeoselis mravalferovani SemoTavazebebiT: uprecedento tarifi `sami nuli~, yvelaze xelsayreli pirobebi
roumingiT sargeblobisas, androidis smartfoni jeoselis abonentebisTvis, ganaxlebuli tarifebi mobiluri internetisTvis, uprecedento
gaTamaSebebi mxolod jeoselis abonentebisTvis _ es mcire CamonaTvalia Cveni SemoTavazebebisa, romlebic didi mowonebiT sargeblobs.
minda mogilocoT Soba-axali weli da gisurvoT warmatebebi!
jeoseli momavalSic bevr sasiamovno siaxles SemogTavazebT!
Let Me Greet You, Dear Subscribers
Together, we have experienced a year full of interesting projects and
new technology.
And now, as Geocell meets the New Year as the leader of mobile communication market, I want to express my gratitude to you, the customer,
for making this happen. In the next year, we will continue to provide you
with the same easy and reliable mobile communication that made Geocell
number one among our competitors.
It is very important, however, that our company does not forget about
its most important role. Geocell is committed to taking care of our people
and our country, and strives to be an integral part of this country’s economic and social development,. Therefore, each year Geocell focuses on
projects to preserve our cultural heritage, support education, and promote the integration of people with disabilities into society. This last year
was no exception.
I would like to specifically focus on Geocell’s project called, “For a Successful Future.” With this slogan, Geocell laid the foundation for a very important educational initiative. Classrooms of the future were created for
two public schools in Georgia; they were equipped with modern classroom
technology, giving the children the resources they need to compete in today’s modern world. .
Last year was also full of a series of special offers for Geocell subscribers: an unprecedented tariff ( “Three Zeros”), the most preferential roaming tariffs, the Android Smartphone, new tariffs for mobile Internet, and
unprecedented lotteries only offered to Geocell subscribers. This is a
small list of what Geocell was able to offer its customers this past year,
and we know it was much appreciated.
Let me wish you a Merry Christmas, a Happy New Year and much success in the coming year.
In 2012, look for more offers and options from Geocell!
GEOCELL . Winter 2011-2012
3
`momavlis klasi~ jeoselisgan
axalgazrda Taobis warmatebul momavalze zrunvas jeoseli
aqtiurad Seudga. TbilisSi, uaxlesi teqnologiebiT aRWurvili
klasis gaxsnidan, sul raRac erT TveSi `jeoselis klasi~ ukve
yvarelSi gaixsna. gasul nomerSi giambeT, rom proeqtis `warmatebuli momavlisaTvis~ farglebSi mravalfunqciuri saklaso
oTaxebis Seqmnaze muSaoba daiwyo da msgavsi tipis saklaso
oTaxebi regionebSi etapobrivad unda dainergos. pirveli regionaluri `momavlis klasi~ ki amieridan yvarlis skolis aRsazrdelebs da maT pedagogebs komfortul garemos Seuqmis da
saswavlo process ufro sainteresos gaxdis. msgavsi sapilote
programa regioneli bavSvebisTvis gacilebiT mniSvnelovania,
miT ufro, rom Tanamedrove teqnologiebi maTTvis met-naklebad xelmisawvdomi arc iyo. virtualuri saskolo inventari,
sxvadasxva sagnebisadmi interesis momatebasTan erTad, xels
Seuwyobs bavSvebis Tanamedrove samyaroSi integrirebas.
4
jeoseli . zamTari 2011-2012
"The Classroom of the Future" from Geocell
Geocell has actively started taking steps to ensure the future
success of the younger generation. About a month after opening
a classroom equipped with modern technologies in Tbilisi, another Geocell classroom was opened in Kvareli. As we described
in the previous edition, the "For Successful Future" project has
been launched to create multi-function classrooms, with plans
to gradually increase the number of Geocell classrooms across
Georgia. The first regional classroom of future will create a comfortable and interesting teaching and learning environment at
Kvareli School. Such a pilot program is extremely important for
children - especially those who live where modern technology is
limited. Geocell classrooms will promote the integration of these
children into the modern world.
stipendiebi studentebs
Scolarships for Students
me mgoni, axali sulac araa is faqti, rom jeoselis saxels
gadaawydebiT bevr iseT saqmeSi, rac qvelmoqmedebas exeba. amjerad kidev erT saqvelmoqmedo proeqtze giambobT, romelSic
jeoseli tradiciulad aqtiuradaa CarTuli. meaTe welia, rac biznesmenTa jgufis mier Seqmnili `saqarTvelos saganmanaTleblo
da SromiTi saqmianobis urTierTdaxmarebis fondi~ arsebobs.
am xnis ganmavlobaSi fondma araerT materialuri problemebis
mqone students, ojaxsa Tu miusafar bavSvs gauwia daxmareba.
amitomac es fondi yvelaze popularuli saqvelmoqmedo organizaciebis siaSic ki Sevida. fondi daarsebulia `CaRlaris~ saganmanaTleblo dawesebulebebisa da Savi zRvis saerTaSoriso
universitetis sameTvalyureo sabWos yofili Tavmjdomaris,
mesuT bozqiris da Savi zRvis saerTaSoriso universitetis
proreqtoris, profesor giuli alasanias mier.
`CaRlaris~ iniciativas jeoseli tradiciulad welsac SeuerTda.
Sedegad, ki niWier, xelmokle 100 students erTwliani stipendia daeniSna. sursaTiTa da tansacmliT daexmarnen materialuri
problemebis mqone ojaxebs. zrunvamoklebul bavSvTa dasaxmareblad ki gamofena-gayidva moewyo.
It is not news that you will come across Geocell’s name among
those who give to charity. Let me tell you about one charitable
project in which Geocell has had an active role. For ten years
now the Mutual Assistance Foundation of Educational and Labor Activities has been working in Georgia. The foundation, set
up by a group of businessmen, renders financial assistance to
students, families, and homeless children who are living in poverty or struggling to make ends meet. That is why this foundation is on the list of the most popular charitable organizations.
The foundation was set up by Chaglar Educational Institutions,
Mesut Bozkır, former chairman of the Supervisory Board of the
International Black Sea University, and Prof. Giuli Alasania, vice
rector of the International Black Sea University.
This year Geocell once again joined forces with the Mutual
Assistance Foundation of Educational and Labor Activities. As a
result, 100 students from poor families were awarded one-year
scholarships. Families who are living in poverty received essential items such as food and clothes, and exhibition-sale was arranged to assist orphaned children.
warmatebuli momavlisTvis
For a Successful Future
1 noembers Tbilisis pirveli eqsperimentuli skolis yofili moswavleebi, romlebmac skola warCinebiT daamTavres da
erovnuli gamocdebic warmatebiT Caabares, vercxlis medlebiT
dajildovdnen. 14 axalgazrdas medlebi kompaniis generalurma
menejerma, osman Turanma gadasca. warmatebul axalgazrdebs jeoselisgan medlebTan erTad sxva sasiamovno saCuqrebic gadaecaT.
jeoseli pirvel eqsperimentul skolasTan ukve erTi welia, rac
aqtiurad TanamSromlobs. ramdenime Tvis win jeoselma aRniSnul saswavlebelSi, `warmatebuli momavlis~ proeqtis farglebSi, uaxlesi teqnologiebiT aRWurvili saklaso oTaxi gaxsna,
romelic saqarTvelos saskolo ganaTlebis sistemaSi yvelaze
maRal standartad iTvleba. jeoseli mxolod am proeqtebiT ar
Semoifargleba da kompania warCinebuli, niWieri axalgazrda
Taobis Tanadgomas momavalSic gaagrZelebs.
On November 1, First Experimental School students, who
graduated with excellence and passed their national entry exams were awarded with silver medals. Osman Turan, CEO of the
company, personally handed the medals to the 14 young people. Along with the medals, the students also received generous
gifts from Geocell.
Geocell has been actively cooperating with the First Experimental School for a year. Several months ago Geocell opened
a new classroom at this school equipped with modern technologies in line with the project "For a Successful Future." This classroom meets the highest standards of Georgia’s education system. Geocell does not limit itself only to these projects and plans
to continue to find new and innovative ways to support successful, talented youth in the future.
GEOCELL . Winter 2011-2012
5
turne komunikaciebis
samyaroSi
Tour of the World of
Communications
avtori nina axlouri
By Nina Akhlouri
warmoidgineT, rom sadme, skandinaviaSi mogixdaT gamgzavreba,
an baltiispireTSi, an Tundac espaneTSi... rogor didi xniTac
ar unda mogiwioT wasvla, Tavs samSoblosgan Sors mainc ar
igrZnobT. ufro sworad, Tavs samSoblosgan Sors ar igrZnobT,
Tu jeoselis abonenti xarT. sadme, stokholmis Tu kopenhagenis
quCaSi seirnobisas, moulodnelad, mSobliuri gancda dageuflebaT, nostalgiis SegrZneba ki ukvalod gaqreba. amaSi jadosnuri
araferia _ ubralo mizezi iasamnisferi, kargad nacnobi logo
iqneba, romelic yvelgan SeiZleba dainaxoT, Senobebis kedlebze, bukletebze, moZrav sareklamo dafebze. es logo jeoselis
qsels ekuTvnis, romelic, Tavis mxriv, msoflios erT-erTi Zlieri
satelekomunikacio jgufis, Teliasoneras wevria.
Teliasoneras qseli dRes msoflios camet qveyanaSia, maT Soris saqarTveloSic. yoveli wlis bolos holdingi am qveynebidan
Jurnalistebs saintereso media-turneze epatiJeba, romelic ara mxolod kontaqtebis damyarebis saSualebaa. masze Teliasonera medias ganvlili wlis Semajamebel angariSs abarebs da teqnologiur
siaxleebs acnobs. media-turnes funqciebze kompania jeoselis
korporaciuli komunikaciis menejeri, irma cqitiSvili gvesaubreba:
`es media-turne tradiciulad stokholmSi imarTeba. Cveni maspinZlebi Telasioneras top-menejmentia. isini xvdebian mediisa da
korporaciuli komunikaciiis sferoSi momuSave adamianebs, romlebic Teliasoneras wevri qveynebidan arian. kompaniis xelmZRvaneloba maT wlis Semajamebel informacias awvdias, esaubroba
imaze, Tu ra gakeTda am xnis ganmavlobaSi evraziis masStabiT,
aseve siaxleebze, momavlis gegmebze uyveba. es urTierTobis
Zalian kargi formaa, radgan Jurnalistebi piradad ecnobian im
xalxs, vinc TiToeuli kompaniis ukan dgas~.
amis dasadastureblad telekompania `rusTavi-2~-is Jurnalistis,
gvanca suTiZis STabeWdilebebic kmara, romelic Teliasoneram
media-turneze miiwvia. `Teliasoneram JurnalistebisTvis Zalian
saintereso prezentacia gaakeTa da uamravi siaxle gagvacno~, _
gviyveba gvanca, _ `sainteresoa, roca kompania Tvlis saWirod,
sistematurad angariSi Caabaros imaze, Tu rogor viTardeba is
wlidan wlamde. CemTvis gansakuTrebiT STambeWdavi iyo meoTxe
Taoba. turnes dros konkretulad gagvacnes, Tu rogor muSaobs
is, ra plusebi aqvs, aseve mogviyvnen 2011 wlis sxva miRwevebis
Just imagine you had to take a trip somewhere like Scandinavia, the Baltic States, or even Spain. However long your trip may
be, you will not feel far away from home – that is, if you are a Geocell subscriber. While walking down the streets of Stockholm or
Copenhagen, you will feel like you are on your own street. There
is nothing magic about it – it simply has to do with a purple, wellknown logo, which you can see everywhere – on the walls of
buildings, in booklets, on moving advertising boards. This logo
belongs to the Geocell network which is a member of TeliaSonera – one of the world strongest’s telecommunication groups.
TeliaSonera network operates in 13 countries around the
world, including Georgia. At the end of each year, the company
invites journalists from these countries to take part in a media
tour that is more than just a way to establish contacts. During the
event, TeliaSonera reports the past year’s results and introduces
journalists to their latest technological advances.
Irma Tskitishvili, Geocell’s Corporate Communications Manager, spoke with us about the media tour’s main purpose.“This
media tour is traditionally held in Stockholm with TeliaSonera’s
top managers acting as hosts. They meet with the representatives from media outlets as well as people working in the corporate communication field from TeliaSonera member countries.
The company management informs those on the tour about the
past year’s results, speaks about what TeliaSoner’s priorities
and activites have been throughout Eurasia, as well as discussing new technology, future plans, and so on. This is a very good
relationship, as the journalists get personally acquainted with
the people who stand behind the company.”
Gvantsa Sutidze, reporter from Rustavi 2 TV, was one of those
invited to the media tour by TeliaSonera; she was impressed by
what she saw and heard. “TeliaSonera held a very interesting
presentation for reporters and presented a lot of new information and products,” Sutidze tells us. “It is very interesting when
the company deems it necessary to report on how it is developing from year to year. I was especially impressed by 4G communication. During the tour, we were informed about how it works
and what particular advantages it has. They also told us about
6
jeoseli . zamTari 2011-2012
Sesaxeb. gavigeT isic, rom Teliasoneram wels daasrula yvela
kompaniis rebrendingi. rogorc TeliasoneraSi amboben, rodesac
mogzaurob im qveynebSi, sadac aris am kompaniis operatori (anu
am qveynis operatori aris Teliasoneras wevri) da xar jeoselis abonenti, xar privilegirebuli, radgan roumingis tarifebi
Zalian dabalia. STambeWdavi iyo teqnikuri ofisi, sadac gvaCvenes
serverebi, saidanac xdeba meoTxe Taobis uswrafesi internetis
miwodeba, aseve gagvacnes muSaobis specifikac. aseve, vizitis
dros gavicaniT Jurnalistebi sxvadasxva qveynidan, rac yvela CvenganisTvis Zalian kargi gamocdileba iyo~.
media-turne jeoselisTvisac kargi saSualebaa imisTvis, rom
dainteresebul adamianebs Tavis saqmianobasa da Teliasoneraze
informacia gauziaros. Jurnalistebi, romlebic uSualod ecnobian
holdingis xelmZRvanelobas da muSaobis principebs, ufro metad
interesdebian sakuTar qveyanaSi moqmedi kompaniis saqmianobiT.
`komunikaciis mTavari nawili urTierTobis sferoSi CvenTvis
Jurnalistia~, _ ambobs irma cqitiSvili. media-turnes dros xom
sazRvari adamiansa da kompanias Soris iSleba da or mxares
Soris uSualo, gamWvirvale kontaqtis damyareba xdeba... am kontaqtis Tanamonawile ki Semdeg mTeli sazogadoeba xdeba, rac
`rusTavi-2~-is `P.S.~ gasulma siuJetmac TvalnaTliv dagvanaxa.
2011 wlis Sexvedraze qarTulma mxarem Tavi profesionalizmiT
gamoiCina, rac Turme maspinZlebmac aRniSnes. Tumca, sityva
`profesionalizmi~, rodesac saqme komunikaciasa da teqnologiur
siaxleebs Seexeba, pirvel rigSi, SvedeTze gvaxsendeba. `radgan SvedeTi yovelTvis iyo novatori teqnikuri ganviTarebis
sferoSi _ aq gamoigones pirveli telefoni, pirveli mobiluri
telefoni... amitom teqnikis muzeumSic wagviyvanes. aq vnaxeT pirveli kompiuteric. am nivTebma saSualeba mogvca naTlad dagvenaxa
teqnikis ganviTarebis istoria. siZveleebis Cveneba xazs usvams
imas, ramxela nabijebi gadaidga teqnikis sferos ganviTarebisTvis~, _ gviTxra gvanca suTiZem.
marTlac, swored am qveyanaSi SeiZleba yvelaze ukeT adevno Tvali komunikaciuri saSualebebis evolucias, xisgan damzadebuli telefonebidan dawyebuli, meoTxe Taobis mobilur aparatebamde. Teliasoneras damsaxurebiT, teqnologiur ganviTarebas fexs qarTveli
abonentebic uwyoben. swored maT mzaobaze aris damokidebuli
isic, ramdenad swrafad eqnebaT SesaZlebloba Teliasoneras saukeTeso produqtiT _ meoTxe Taobis kavSiriT isargeblon, romlis
pirveli gamavrcelebelic msoflios masStabiT, isev da isev, skandinaviuri holdingia. es bunebrivia _ TeliasonerasTvis swrafi,
uSualo komunikacia xom is prioritetia, romlisTvisac saintereso
media-turnes mowyoba mxolod erT-erT instrumentad iqca.
other achievements in 2011. We learned that in 2011, TeliaSonera completed the rebranding of all its companies. As they say
in TeliaSonera, when you are traveling to those countries, where
there are operators (i.e. “operator” here means a member of
TeliaSonera) and if you are a Geocell subscriber, you enjoy certain privileges, because roaming tariffs are extremely low. I was
also impressed by the technical office, where we were shown the
servers that provided the quickest Internet connection -- fourth
generation; we were also acquainted with the particulars of their
jobs. During the visit we got to know reporters from various
countries and it was a very good experience for all of us.”
A media tour is a good opportunity for Geocell to share information about its activities and TeliaSonera with interested persons. Journalists getting acquainted with the TeliaSonera management and the principles of the company’s activities, show
more interest in the TeliaSonera operator in their native country.
“For us, a journalist is an important part of how we communicate; it is an key relationship,” Irma Tskitishvili says. During a
media tour, the borders between an individual and a company
are removed, and direct, transparent contacts are established
between the two sides. Later we were able to share the story of
this relationship when it aired on the program P.S. on Rustavi 2.
During the 2011 meeting, the Georgian side displayed a high
level of professionalism, as did their hosts. However, when we
say the word “professionalism”, first and foremost, we remember Sweden – especially when the topic is communications and
new technology. “Since Sweden has historically been an innovator in the field of technological development (the first telephone,
and the first mobile telephone were both invented there) it is no
surprise that we were taken to the Museum of Technology where
we were able to clearly see the history of technological development. Seeing technology’s first efforts emphasizes what huge
steps have been taken in technological development,” Gvantsa
Sutidze told us.
This is the country where one can observe the evolution of
communication – starting with wooden phones and ending with
4G mobile devices. Because of TeliaSonera, Georgian subscribers are able to keep up with technological development. Now it
is up to the Georgian people to take the opportunity to use TeliaSonera’s best product – 4G communication with TeliaSonera
being its first provider. For TeliaSonera, quick, direct communication is the priority. Arranging an interesting media tour is just
one way for them to get their message across.
GEOCELL . Winter 2011-2012
7
jeostari
profesionalTa azriT
avtori maia cecaZe
Geostar in the Opinion of
Professionals
By Maia Tsetsadze
8
jeoseli . zamTari 2011-2012
GEOCELL . Winter 2011-2012
9
`jeostaris~ aqtiurma mayureblebma kargad iciT, rom es satelevizio konkursi jeoselma Svidi wlis win daiwyo, rodesac mTeli
qveynis masStabiT axalgazrda, niWieri vokalistebis Zebna daiwyo.
es novatoruli wamowyeba ki imdenad masStaburi gaxda, rom saxalxo proeqtad Camoyalibda. bolo Svidi welia, yoveli axali wlis
dadgoma ukve `jeostarTan~ asocirdeba. es proeqti Cvenma Jurnalma
mravalmxriv warmoaCina. gagacaniT am konkursze momuSave gundi,
SegaxedeT kulisebSic, daganaxeT darbazidanac, konkursantis, Jiuris wevrebis Tu mayureblis TvaliT, magram aranakleb mniSvnelovania movisminoT profesionalTa kompetenturi azric. rogor moaxerxa proeqtis SemoqmedebiTma jgufma, rom umokles droSi qveynis
pirveli masStaburi musikaluri maraToni, saintereso sanaxaobad
eqcia da ramdenad gaamarTla jeoselis Tavis droze am ambiciurma
wamowyebam?!
am Temaze `dialogi~, `palitra mediis~ kreativjgufis direqtors, marika darCias gaesaubra:
`kargad vicnob `jeostars~, sazogadoebasTan
urTierTobis kuTxiT Tu ganvixilavT am proeqts,
yovelTvis mniSvnelovania, rom kompaniam sakuTari
Tavi daanaxos sazogadoebas, ara marto rogorc
Active viewers of Geostar know well that Geocell launched
their TV contest seven years ago, when it started looking for
young, talented vocalists throughout the country. Later, this
innovative idea acquired such a large following that it turned
into a public project. For the past seven years, the coming of
the New Year is associated with Geostar. Our magazine has
presented Geostar from various angles. We have introduced
you to the team working on the project; we have let you look
behind the scenes from the perspective of contestants, jury
members, and of course the viewers.
But, what do other professionals in the business think about
the program?
Marika Darchia, director of the creative group Palitra Media, spoke with Dialogi about how the project’s creative group
managed to turn the first large scale musical marathon in the
country into the successful show it is now.
“I know Geostar very well. If we discuss this project in terms
of public relations, it is extremely important that the company
introduces itself to the society – not only as a recognized and
business-oriented organization, but also as a company com-
aRiarebuli da biznesze orientirebuli, aramed garkveul socialur proeqtebze orientirebuli. didi mniSvneloba aqvs imasac, rom
Cven iseT sociumSi vcxovrobT, sadac bevria musikalurad niWieri.
aseTi unarebi arsebobs qveyanaSi, mas warmoCena sWirdeba, magram
sxva sakiTxia ndobis mopoveba. rodesac gansxvavebul da miukerZoebel proeqts qmni, rTulia sazogadoeba Sens gulwrfelobaSi
daarwmuno, radgan es mainc konkursia. piaris kuTxiT amas Zalian
didi mniSvneloba aqvs. jeoselma ki moaxerxa ndobis mopoveba da
is, rom am proeqtSi sazogadoebis CarTuloba maRali yofiliyo. am
procesSi CarTulia Zalian bevri adamiani da nebismier mayurebels
uCndeba SegrZneba, rom TviTonac proeqtis Tanamonawile xdeba~
_ ambobs marika darCia. misi azriT, misasalmebeli ambiciaa, rom
kompaniam materialuri saxsrebi daxarjos niWieri axalgazrdebis
aRmosaCenad da Semoqmedebis kuTxiT maT dasaxvewad. `msoflios
masStabiT Tavmoyvare da Zlieri kompaniebi qmnian aseT proeqtebs, magram mogebaze orientirebulebi ar arian. es is danaxarjia, romelic sazogadoebis ndobasa da saxels mogapovebinebs, es
ki fuliT ar izomeba. Tamamad SeiZleba iTqvas, rom am proeqtiT
jeoseli saqarTveloSi aqtiurad uwevs propagandas vokaluri kuTxiT
mitted to certain social projects. It is also very important to
note that we live in a society where there are a lot of people
with music skills. Such skills do exist in the country and they
need to be demonstrated. But another issue is gaining confidence. When you create a different and unbiased project, it
is difficult to convince the society of your sincerity because
it is a competition. This is hugely important in terms of PR.
Geocell managed to gain confidence and to provide high public involvement in the project. A lot of people are involved in
the process and each viewer has the feeling that he/she is a
co-participant on the project,” Darchia said. She also commented that she can only welcome the company’s ambition to
spend money on the discovery and development of talented
young people. “Worthy and strong companies are creating
similar projects throughout the world, but they are not profit-oriented. These are those expenses, which compensate
public trust and reputation that is not measured by money.
It can be said boldly that, by this project, Geocell is actively
propagandizing the development of vocal skills. When you are
10
jeoseli . zamTari 2011-2012
estradis ganviTarebas. rodesac aseTi tipis proeqts axorcieleb,
bevri ram aris gasaTvaliswinebeli: Tundac is, Tu romel arxs
aqvs kargi dafarva, hyavs meti mayurebeli...didi mniSvneloba aqvs
imasac, Tu vin iqneba Sous wamyvani, romelic yvelasTvis gasageb
`enaze~ isaubrebs. Sous Semadgeneli nawilia, rom wamyvans xibli
hqondes mayurebelTan Tu monawileebTan saurTierTod. am mxrivac swori gaTvla gaakeTa jeoselma. yofila SemTxveva, rom ar
minaxavs romelime orSabaTis koncerti da meore dRes samsaxurSi
mTeli kreativis gundi Tvals vadevnebT xolme ganvlil koncerts.
ukan vaxvevT koncertis zogierT nawils, vmsjelobT mis irgvliv...
ndobis Seqmna da SenarCuneba, Cemi azriT, Zalian dasafasebelia.
minda visargeblo SemTxveviT da rogorc jeosels, ise sruliad
saqarTvelos mivuloco damdegi Soba-axali weli!~
socialur pasuxismgeblobas iseT qveyanaSi, rogoric saqarTveloa da iseTi kompaniisTvis rogoric jeoselia, mniSvnelovnad miiCnevs piar-kompania
`jepras~ ufrosi konsultanti kaxa maRraZec. igi
`jeostars~ sakmaod ambiciur da novatorul wamowyebas uwodebs. kaxa maRraZis azriT, jeoselma am
proeqtis dawyebiT Seqmna aseTi tipis musikaluri
implementing this type of a project, much has to be taken into
consideration – for example, which channel has good coverage, which channel has more viewers? . . . It is also key to
choose the right showman -- someone who will be able to
reach everyone watching and participating. It is important
that the show has a host with enough charm to establish a
relationship with the viewers and participants. Geocell made
the correct choice in this regard. Several times, I could not
watch a Monday concert. The next day, we, the entire creative team, were watching the concert, rewinding some parts
of the concert and discussing it . . . In my opinion, gaining the
confidence of the viewers and participants and maintaining it
takes great skill.
I would like to take this opportunity to congratulate all of
Georgia on the forthcoming New Year and Christmas!”
Kakha Magradze, senior consultant at GEPRA, believes that
social responsibility is quite important for a country like Georgia, and for a company like Geocell. He describes Geostar as
an ambitious and innovative project. In Magradze’s opinion,
by launching this project, Geocell created a space in Geor-
konkursebis Catarebis kultura. `dRes `jeostari~ damoukidebeli
kulturuli plastia saqarTveloSi, romelic arsebobs da ase gvgonia, rom yovelTvis iyo. vinc fiqrobs, rom Tavisi momavali
Soubizness daukavSiros, aqvs saamiso garemo da pirobebi, rac
mniSvnelovania sazogadoebrivi cxovrebisaTvis. `jeostaris~ warmatebis erT-erTi mizezi isic aris, rom jeoselma es proeqti
qarTul realobas kargad moargo da marTlac iqca erovnul proeqtad...
miuxedavad imisa, rom zusti xarjTaRricxva ar vici, ramdeni jdeba
proeqti, vici, rom msgavsi proeqtebi mniSvnelovan materialur Tu
adamianur resursebs moiTxovs. am TvalsazrisiT ki `jeostari~
wminda socialuri proeqtia da ara komerciul mogebaze gaTvlili.
es aris socialuri pasuxismgebloba kompaniis mxridan~, _ ambobs
kaxa maRraZe, romelmac am Temas saleqcio saaTebic ki miuZRvna da
sakuTar studentebs swored proeqtis mniSvnelobasa da strategiebze esaubra. yvela kompanias sakuTari strategia gaaCnia, baton
kaxas miaCnia, rom profesiuli TvalsazrisiT `jeostari~ jeoselze
sworad morgebuli proeqtia da rom zustad jdeba kompaniis indikatorebSi. rigiTi moqalaqeebisTvis jeoseli xalisiani, mzrunveli
da megobruli kompaniaa. am proeqtma xalxs swored aseTad daanaxa
jeoseli.
gia’s culture for more music contests in the future. “Today
Geostar is an independent cultural stratum in Georgia, which,
as it seems, will exist permanently. It has paved the way for
those who decide to try show business in the future. One of
the reasons for Geostar’s success is that Geocell managed
to tailor this project to Georgian reality; the result was that it
it really turned into a national project . . . Although I do not
have an exact estimate on how much the project cost, I know
that similar projects require significant material and human
resources. From this point of view, Geostar is clearly a social project and not a profit-oriented one. This is social responsibility on the part of the company,” he said. Magradze
has even dedicated lecturers to this theme – speaking with
his students about the project’s importance and strategies.
Magradze believes, from his professional point of view, that
Geostar is clearly a product of Geocell. He explained that, for
ordinary citizens, Geocell is a cheerful, attentive and friendly
company, and it is this reputation that makes Geostar such a
natural Geocell project.
GEOCELL . Winter 2011-2012
11
niko nergaZe _
IMHO, jeostarze
avtori nina axlouri
12
jeoseli . zamTari 2011-2012
Niko Nergadze IMHO, at Geostar
By Nina Akhlouri
GEOCELL . Winter 2011-2012
13
yvelasTvis moulodnelad, wels jeostari mayurebels axali JiuriT
daubrunda. misi erT-erT wevri musikaluri kritikosi da pirveli
qarTuli musikaluri Jurnalis damaarsebeli, radio Tavisuflebis
Jurnalisti, niko nergaZea. jeoseli nikos musikalur proeqtze sasaubrod Sexvda.
aRmoCnda, rom niko nergaZe jeostaris pasiuri mayurebeli iyo.
satelevizio Sou masSi yovelTvis iwvevda interess, Tumca imis
gamo, rom televizoris yureba ar uyvars, sistematurad Tvals ar
adevnebda. `televizors ar vuyureb maincdamainc. manamde Cemi azri
Camoyalibebuli ar mqonia~, _ ambobs niko. samagierod, mas Semdeg,
rac JiuriSi aRmoCnda, mis movaleobad iqca, hqondes Camoyalibebuli azri yvelaferze, rac aq xdeba. cdilobs, es azri yovelTvis
koreqtulad gamoxatos. miuxedavad imisa, rom hyavs Tavisi favoritebi, `Tavs ar ibrmavebs~ da yovelTvis miuTiTebs imaze, rac
misTvis mosawoni ar aris.
vekiTxebiT, rogori unda iyos misTvis idealuri konkursanti.
`pirvel rigSi, is Zalian kargad unda mRerodes, iyos mravalmxrivi
_ bevr sxvadasxva raRacas unda mRerodes erTnairad kargad da
mesame, varskvlavuri unda iyos, rom dgas scenaze, unda grZnobde,
rom momRerali dgas da ara konkursanti, rac sakmaod rTulia,
miT umetes, roca axali dawyebuli gaqvs simRera~. Tumca, es xom
zogadi, standartuli kriteriumebia. `CemTvisac asea, ase vafaseb,
_ agrZelebs is, _ aq subieqturi da obieqturi ar arsebobs. saboloo
jamSi, Cemi azri mainc subieqturia. me imas ar viTvaliswineb, es
Janri miyvars Tu ara, SeiZleba sul ar mesiamovna simRera _ qarTuli simRerebis turia, romelsac CemiT ar vusmen, arc originals,
miT umetes qaverze SeiZleba ar gavgiJde, magram vuyureb, rogor
imRera, rogor gamoxata es simRera...~
mas Semdeg, rac jeostarSi movida...
`axla, pirvel rigSi, gansakuTrebiT davinaxe, rogori popularuli
proeqtia da maRali reitingi aqvs, yoveli meoTxe Tu mexuTe amas
uyurebs saqarTveloSi da es TavisTavad STambeWdavia. amas garda,
jeostari pirvel rigSi aris satelevizio Sou, romelic imisTvis
aris dadgmuli, rom saintereso sayurebeli iyos, xalxi kargad gaerTos da karg musikas mousminos, monawileebisTvis ki aris Zalian
kargi Sansi, rom saqarTvelom gaicnos.
Sous rac Seexeba, Zalian damokidebulia imaze, Tu finalistebi
vin arian, vin rogor gamodis. xSirad msmenia Civili _ gaxdeba
viRac gamarjvebuli da mere ras miaRwevso. Tu ramis miRweva
SeuZlia, es aris Zalian kargi Sansi, rom xalxma, potenciurma
sponsorebma dainaxon, simRera Caweros. televizors rom CarTav,
Souebis naxevarSi jeostarelia. ar vici, es ramdenad aisaxeba maT
materialur keTildReobaze, magram albaT ufro ukeTesad arian,
vidre rom ar gamosuliyvnen jeostarSi~.
niko fiqrobs, rom qarTul proeqts Tavisi specifikuri mxareebi
aqvs. `analogiuri proeqtia American Pop Idol, romlis proeqtic
aqvs nayidi `rusTavi-2~-s da romlis mixedviTac aris es gakeTebuli. gansxvaveba isaa, rom iq ufro didi gaqaneba aqvT. Tu,
vTqvaT, amerikaSi an inglisSi duetebs mRerian, varskvlavebis
meti ra hyavT. CvenTan mTlad ase ar aris. kidev problema isaa,
14
jeoseli . zamTari 2011-2012
In what was a great surprise to everyone, this year Geostar returned with a new jury. One of its new members is Niko Nergadze,
music critic, founder of the first Georgian music journal, and reporter
at Radio Liberty. Geocell met with Niko Nergadze to talk about the
musical project.
Niko Nergadze was previously just a passive Geostar viewer. The
show has always interested him, but since he does not like to watch
TV, he did not watch consistently the contest. "I do not watch TV frequently. Until now I did not have any definite idea about the project,"
Niko explained. But after he appeared on the jury, it’s now his obligation to have an opinion about everything that is happening. And while
he has his favorite performers, he is fair when pointing out what he
does and does not like.
When asked about his ideal contestant, he answered, "First of
all, he/she should sing very well, should be diverse (i.e. should sing
many various songs equally well), and the third, he/she should be
like a star. When he/she stands on the stage, you should feel that a
singer is standing there and not a contestant. That is extremely difficult - especially if you have started singing quite recently. However,
these are general, standard criteria. This is my opinion. This is my
assessment," he said. "There are no subjective and objective sides
here. Ultimately, my opinion is subjective. I do not take into consideration whether I like this genre or not. Maybe, the song did not please
me at all - there is a Georgian song round, to which I do not listen at
my own will, neither the original, nor the cover version, but I am looking at how he/she performed this song,"
After Coming to Geostar
"First and foremost, I saw that this project is very popular and enjoys high ratings; each fourth or fifth person watches this project in
Georgia and that is very impressive in itself. Moreover, Geostar, first
of all, is a TV show, which is staged to make it interesting to the viewers - to entertain people and let them listen to good music; moreover, it is a very good opportunity for the participants to present themselves to all of Georgia. As far as the show is concerned, it depends
very much on who the finalists are and how the contestants perform
their songs. I have frequently heard various complaints - a winner will
be revealed and then what? If a person can achieve something, there
is a very good chance that people, potential sponsors see them, and
that they will get to record songs. When you switch on your TV, Geostar contestants make up half of participants of various shows. I do
not know how it will influence their material status, but probably they
feel better rather than not for having participated in Geostar."
Niko Nergadze also commented that the Georgian project is different than other shows in the same genre. "American Pop Idol, whose
project was purchased by Rustavi 2 TV, is an analog to Geostar. The
difference is that the contestants have more opportunities there. If,
for example, duets are performed in the United States and England,
they get a lot of attention. The situation is different in our country. The
pop song was invented there, and numerous new songs are created
there every year which become popular with many people listening
rom iq pop simRera imaTi mofiqrebulia, yovel wels uamravi axali
simRera gamodis, romelic popularulia da xalxi usmens, CvenTan
ar aris ase, popularuli simRerebis didi nawili Zveli saestrado
simRerebia da or weliwadSi erTxel Tu raRac simRera gamovida,
romelsac xalxi usmens, esec kargia da amitom ufro rTulia, rom
Tanamedrove simRerebi imRero, imitom, rom ar aris Tanamedrove
qarTuli simRerebi.~
proeqtSi arafers Secvlida. isic moswons, rom xalxi irCevs gamarjvebuls da ara Jiuri. `bevri ambobs, niko beriZe rom gavarda,
ratom ar SeuZlia Jiuris viRac gadaarCinoso. niko beriZe Zalian
kargi iyo, velodebodi, rom finalSi imRerebda da megona, rom
gamarjvebis Zalian kargi Sansi hqonda, magram meore mxriv, roca
kenWisyra iyo, yvelaze cota xma miiRo. am dros Jiurim SeiZleba
Tqvas, ici, Sen rom gaagzavne esemesi ar iTvleba, me ukeTesad
vici, rom es kaci darCeba da meore wava. es ar mgonia maincdamainc
swori. adre hibridi iyo, Jiuri viRacas imunitets aniWebda. Jiuri
rom wyvetdes, ramdenad saintereso iqneba es Sou xalxisTvis?
ise ki, smena rom hqondes da simRera SeeZlos, niko nergaZes
jeostaris monawiles ampluaSi mainc ver naxavdiT. imitom, rom
rodesac abazanaSi mReris da Tavs raRac momRerlad warmoidgens,
ufro rok momRerlobaze fiqrobs, vidre pop momRerlobaze. `rok
varskvlavebisTvis jeostari da msgavsi proeqtebi ar aris saukeTeso gza. imitom, rom es xom mainc Sejibria da Tan Zalian
specifikuri, aq adamians unda SeeZlos sxvadasxva stilisa da Janris simRerebis erTnairad kargad Sesruleba. SeiZleba am turSi
xalxurs mReris, Semdeg merab sefaSvils da stiv uanders da mere
SeiZleba bitlzi da nirvana imReros. rok momRerlebis umetesoba
ar arian aseTi mravalferovnebi da arc aris saWiro. me visac vusmen, isini Tavis JanrSi mRerian kargad da rom sTxovo, souli
imRere, ver imRereben, imitom rom ar uyvarT. yvelasTvis araa aucilebeli, yvela sferoSi kargi iyos. es aris specifikuri proeqti,
sadac esec unda imRero, isic da yvelaferi erTnairad kargad unda
SegeZlos~, _ ambobs nergaZe, `jeostari kargi aris im mxriv, rom
uyureb, rogor viTardebian monawileebi, scenaze dgomas swavloben, milioniani auditoriis winaSe gamodian, rac maTTvis Zalian
kargi Sansia, imitom, rom mere SeuZliaT, rac undaT is akeTon. rogorc wesi, radgan rokze vlaparakobT, rok momRerlebis umetesoba
konkursis wesiT ar Cndeba, iwyeb barebidan da mere adixar zemoT.
saqarTveloSi masobrivi tipis musika aris popularuli, dRemde
konkursze gogi doliZis tipis momRerlebi imarjveben xolme, es
uyvarT da rTulia Seni unikaluri xedviT viRacas Tavi moawono,
imitom rom imaT sxva raRac moswonT.
jeostarSi ramdenime favoriti myavs. niko iyo Cemi favoriti
da gaagdes, maritas gansakuTrebiT vgulSematkivrob, imitom rom
axalgazrdaa, pataraa, pirvelad dgas scenaze da es Zalian kargad SeuZlia. mgonia, rom bevr raRacas miaRwevs. levani mReris
xolme kargad. vcdilob aman xeli ar SemiSalos xolme SefasebaSi.
vcdilob Tavi ar davibrmavo da Tu kargad ar imReres, magasac
vityvi~.
to them. The situation is quite different in our country - the majority of
popular songs are old Georgian songs. And, if a new song is created
once every two years that gains popularity, it is already good. Therefore, it is more difficult to perform modern songs, because there are
no modern Georgian songs."
He says that he would not change anything in the project. He
likes that a winner is selected by the people and not by the jury.
"Many people say after Niko Beridze left the contest, why can’t
the jury save anyone from elimination? Niko Beridze was a very
good performer. I expected him to sing in the finale and believed
that he had a very good chance to win; but on the other hand, he
garnered the fewest votes during voting. In this case, the jury may
say, you know, the messages sent by you do not count, and that
we know better that this man (voter) that he should stay and that
one should go. I do not think this is correct. Previously, there was
a hybrid - the jury was able to grant immunity to someone. If it is
up to the jury to make a decision, how interesting will this show be
for the people?"
Even if he had a good ear and could sing, we would not have had a
chance to see Nino Nergadze among Geostar contestants, because
when he sings in a bathroom and imagines himself as a singer, he
mostly thinks about being a rock singer rather than a pop singer. "For
rock stars, Geostar and similar projects are not the best path, because it is a competition and at the same time, a very specific one.
Here, a person should be able to perform the songs of various styles
and genres equally well. One may sing folk songs in this round, then
Merab Sepashvili and Stevie Wonder in the next round, and finally the
Beatles and Nirvana. The majority of rock singers are not so diverse
and they do not need to be. Those, whom I am listening to, are singing quite well in their genre and if you ask them to sing soul, they will
fail, because they do not like it. It is not compulsory for everyone to
be good in all spheres. This is a specific project, where you should
sing everything and you should do it equally well," Nergadze says.
"Geostar is good because you are looking at how the contestants
are developing; they are learning how to stand on the stage, they
are performing in front of a million viewers; that is a brilliant chance
for them because afterwards they can do whatever they want. As a
rule, if we are talking about rock, most rock singers do not emerge
as a result of some contests; you simply start from the bars and ascend subsequently. In Georgia, mass music is popular; the singers
like Gogi Dolidze are usually winning the contests. People like such
songs and it is difficult to make someone like you with your unique
vision, because they like something different.
I have several favorite performers in Geostar. Niko was my favorite
performer and he was expelled. Now I am supporting Marita, because she is young, this is her first appearance on the stage, and she
can do it quite well. I think she will achieve much. Levan is also singing
well. I try to avoid anything that shouldn’t influence my assessment. If
they do not sing well, I will say so.
GEOCELL . Winter 2011-2012
15
madloba vis?
Giving Thanks to Whom?
avtori maia cecaZe
By Maia Tsetsadze
`madloba vis?~ _ erTi SexedviT es ubralo SekiTxva imxela mniSvnelobas atarebs, rom Zalian bevrjer swored am kiTxvis mosmenis
Semdeg jeoselis romelime iRbliani abonenti, axlebur cxovrebas iwyebs
xolme. maTTvis imdenad Sokismomgvrelia jeoselis mier mowyobili
siurprizis gaanalizeba, rom xSirad dutas am tradiciul kiTxvaze pasuxis
gacemac ki uWirT. albaT, marTlac Znelia saTanado sityvebi ipovo im
dros, rodesac yvelaze Zvirfas saCuqars, sruliad moulodnelad Rebulob.
madloba jeosels wamaxalisebeli gaTamaSebis daarsebis dRidan Zalian
bevrma abonentma gadauxada. yovel wels sezonurad, jeoseli Tavis abonentebs uprecedento gaTamaSebas, uprecedento prizebiT sTavazobs.
am zafxuls kompaniam arc meti arc naklebi, baTumSi sacxovrebeli
binebi gaaTamaSa. zamTris sezonis gaaqtiurebisTanave ki gadawyvites
gamarTlebuli abonentebisTvis komforti jipis tipis avtomobilebiT
SeeqmnaT.
28 oqtombridan 5 ianvris CaTvliT, jeoselisa da lai-lais abonentebi
Tuki akrefen *033#ok, gaivlian ufaso registracias. xolo yovel SabaTs, 5 noembridan _ 7 ianvris CaTvliT telekompania `imedis~ eTerSi
jeoselis tradiciuli gaTamaSeba 10 avtomobils (jips) _ Hyundai IX
35-s aTamaSebs. wesebi amjeradac martivia: ufaso registraciis gavlis
Semdeg, yovel CatvirTul 5 larze miiRebT gaTamaSebis erT bileTs.
kidev erTi sayuradRebo detali is gaxlavT, rom gaTamaSebis msvlelobi-
"Giving Thanks to Whom?" It is the simple question so
often asked by Duta, yet many lucky Geocell subscribers
find it rather difficult to answer when they unexpectedly
receive Geocell’s generous and often suprising gifts.
Each year, by seasons, Geocell holds a lottery with unprecedented prizes for subscribers. This summer, the
company raffled residential apartments in Batumi. Now,
with winter approaching, the company will give the gift of
comfort on the road to lucky subscribers by raffling Jeep
vehicles.
From October 28 to January 5, every Geocell and LaiLai subscriber can register for free by dialing *033# OK,
while each Saturday, from November 5 through January
7, Geocell will raffle off 10 Jeeps, and a Hyundai IX35 live
on Imedi TV.
The rules are quite simple. After registrating, a subscriber will receive one ticket for every 5 GEL loaded to
their account. In addition, over the course of the lottery,
subscribers can reactivate and use their numbers free of
charge. Only one prize will be raffled during each program.
16
jeoseli . zamTari 2011-2012
sas abonentebs SeuZliaT ufasod aRidginon an gadaiformon TavianTi
nomeri. TamaSis principi martivia, yovel gadacemaSi mxolod erTi
prizi TamaSdeba.
morig jeo-gaTamaSebaSi gansxvavebulia scenarica da dekoraciac. imitirebuli internet-kafe, socialur qsel feisbuqis momxmarebelTaTvis,
jeoselis korporatiul tonebSi gadawyvetili dekoratiuli saxlis fasadi
da mis pirvel sarTulze ganTavsebuli aseve jeoselis imitirebuli ofisi, mayurebels marTlac afiqrebinebs, rom es yvelaferi Ria cis qveS
xdeba. quCis efeqtis gasamZafreblad ki duta studiaSi pirdapir hiundais
jipiT Semodis... saerTod, jeoselis yoveli gaTamaSeba, erTgvar saTavgadasavlo siuJets qmnis. strategiidan gamomdinare jeoselSi cdiloben,
rom erTmaneTis msgavsi sanaxaoba ar SesTavazon mayurebels.
maSin, rodesac wlebis win jeoselis pirveli gaTamaSeba gavida eTerSi, qarTul telesivrceSi misi analogi ar arsebobda. jeoseli iyo pirveli kompania, vinc aseTi tipis gaTamaSeba wamoiwyo. es kompaniis
erTgvari siaxle, radgan im dros arcerT GSM operators msoflioSi
analogi proeqti ar hqonda. wlebis ganmavlobaSi am latariam transformacia ganicada da gasarTob sanaxaobadac ki Camoyalibda. mis scenarze
jeoselis kreativ jgufi muSaobs. keTdeba ganvlili latariebis analizi,
ikveTeba dadebiTi da uaryofiTi mxareebi. Semdeg isaxeba axali gaTamaSebis strategiebi, mimarTulebebi da sabolood iqmneba
koncefcia, Tu raze unda aagon gadacemis scenari. gadacemis gundi cdilobs mayureblis TvaliT dainaxos siuJeti
da swored damtkicebuli scenaris Semdeg iwyeba maTTvis
yvelaze rTuli, daZabuli samuSao, rom axali scenari saboloo produqtad aqcion. jeogaTamaSeba mayureblebSi imdenad didi popularobiT sargeblobs, rom Sous mayureblis is
nawilic ki uyurebs, vinc gaTamaSebaSi ar monawileobs da
Sesabamisad arc mogebas elis. gadacemis `Sidasamzareulo~
rom ganvixiloT, aq TiToeul detals didi pasuxismgeblobiT
ekidebian. mkacrad gansazRvrul droSi TiToeuls konkretuli
davaleba aqvs Sesasrulebeli. yvela Tavisi gegmis mixedviT
moqmedebs, Tumca ise, rom ar dairRves gundurobis principi.
dutac jeoselis kreativ jgufis aqtiuri wevria da monawileobas
Rebulobs yvela detalis damuSavebaSi. marTalia, pirdapir eTers
winaswar ver dagegmav, magram wamyvani, TiTqos yvela respondents
ergeba da mis enaze saubrobs. amaSi ki, mas udavod gamocdileba
da niWi exmareba.
mimdinare gaTamaSebaSi aqtualuri gaxda socialur qsel Facebookis Temis CarTvac, romlis momxmareblebisTvisac jeoselma aseve
saintereso videokonkursi wamoiwyo da mniSvnelovani prizebic
daawesa. konkurss `2021~ ewodeba. masSi monawileobisTvis ki
unda SeqmnaT maqsimum erTwuTiani videorgoli, sadac mohyvebiT
saxaliso ambavs momavlidan: rogor gaxdiT jeoselis abonenti? ra
Seicvala 2012 wlidan 2021 wlamde? atvirTavT videorgols youtube-ze. Semdeg ki SexvalT facebook_Si jeoselis mTavar gverdze
da Sesabamis aplikaciaSi `2021~ daamatebT Tqvens mier Seqmnil videos. aplikaciaSi miuTiTebT saxels, gvarsa da telefonis nomers.
konkursi 1 noembridan 5 ianvris CaTvliT mimdinareobs. gadaiReT
saxaliso video da moigeT Samsung-is 3D televizori, ori 3D
saTvale da Playstation 3. gamovlindeba mxolod erTi saukeTeso
videorgoli, romelic jeoselis facebook gverdze yvelaze met Likes daagrovebs.
iqamde ki gaxsovdeT, rom yovel SabaTs, jeoselis iRblian abonentTa ricxvi izrdeba. dro cota darCa, amitom gamoiyeneT Sansi,
romelsac kompania sruliad uangarod Tavis abonentebs aZlevs da
daelodeT SabaTs, saRamos 10 saaTs.
But that is not the only Geo-lottery subscribers can
enter. Imitated Internet café for Facebook users is the
façade of a decorative house made in Geocell’s corporate colors along with a Geocell office on its first floor to
make it more realistic and just like it is happening in realtime. To make it more dynamic, Duta enters the studio
by Hyundai IX35. Generally, each lottery by Geocell has
its own adventure story.
When the first lottery by Geocell was broadcasted
years ago, there was no such analog in Georgian TV.
Geocell was the first company to hold such lotteries,
an example of the company’s "know-how." Eventually,
the lottery was established as an entertainment show
with Geocell’s creative group working out its scenario.
Previous lotteries are analyzed, and their positive and
negative aspects revealed. Using lessons learned, a
new lottery program is planned and created using a new
scenario.
The program team tries to look at the story through the
eyes of viewers; as soon as the scenario is approved,
they start the difficult, tense work of turning the new
scenario into a final product. Geo-lottery is so popular among the viewers that even those viewers who
do not participate in the lottery watch it. As far as
"the internal kitchen" of the program is concerned,
each detail is discussed here with a huge sense of
importance. Each person has to fulfill a concrete
task within strictly defined timeframes. And each
of them uses their own strategy while trying not to
violate the team playing principle. Duta also is an
active member of the creative group, participates
in the development of each detail. Although, it is
impossible to completely plan the live broadcast in
advance, the host uses experience and talent to find a
common language with all respondents.
The involvement of Facebook became quite important in the current lottery. Geocell launched an interesting video competition for Facebook users, and introduced key prizes. The competition is called "2021."
To participate, you simply need to create a one-minute
video clip, where you tell a funny story from the future
about how you became a Geocell subscriber and what
has changed from 2012 to 2021? Upload the video on
YouTube, go to Geocell’s Facebook page, and add
your video clip to the "2021." You need to indicate your
first name, last name and telephone number in the application. The competition is underway from November 1 through January 5. Take a funny video and win
a Samsung 3D TV, two 3D Glasses and Playstation 3.
The best video clip, which is determined by who receives the most Likes on Geocell’s Facebook page,
will win the competition.
Until then, remember that the number of Geocell’s
lucky subscribers is increasing every Saturday. Little time is left, so enter now, and watch who wins at
10 p.m. on Saturday.
GEOCELL . Winter 2011-2012
17
legenda peplis
efeqtze
avtori nino kalandia
Semodgomis legenda 2011-is pirveli turis dasrulebidan sam kviraSi TbilisSi akreditirebuli 9
umaRlesi saxelmwifo saswavleblis 190 studentidan Sida SesarCevma Jiurim 15 finalisti gamoavlina. literaturuli desanti Tbilisis saxelmwifo
universitetis 10, ilias saxelmwifo universitetis
2, SoTa rusTavelis kinosa da Teatris universitetis 2 da samxatvro akademiis 1 warmomadgenlisgan
Sedga.
18
jeoseli . zamTari 2011-2012
The Legend of the
Butterfly Effect
By Nino Kalandia
Three weeks after the completion of the first
stage of Autumn Legend 2011, the jury selected
15 finalists out of 190 students, representing nine
higher education institutions. Ten students from
Tbilisi State University, two each from Ilia State University and the Shota Rustaveli Cinema and Theatre University, and one from the Academy of Arts,
made the literary landing party.
GEOCELL . Winter 2011-2012
19
noembris erT ulamazes dRes axalbeda mwerlebi lopotas
jadosnur tbas ewvivnen, TiToeuli maTgani aq mwvane marmarilos saidumlos amoxsnisTvis Camovida. Sedegad ori dRis
Semdeg studenturi literaturuli konkursis Jiuris wevrebma
saerTo fabuliT Seqmnili 15 axali naSromi miiRes. saidumlos
farda aexada _ `peplis erTi frTis daqnevas, droTa ganmavlobaSi, SesaZloa sxvagan tornado mohyves~. peplis efeqtis
es koncefcia sxvadasxva Janris istoriebSi aisaxa. literaturulma Jiurim sami saukeTeso naSromi gamoavlina, maT avtorebs
konkursis organizatorebis _ ivane javaxiSvilis saxelobis
Tbilisis saxelmwifo universitetis fuladi premia da kompania
jeoselis specialuri prizebi gadaecaT. pirveli adgilis mflobels, siurprizi jadosnuri adgilis mflobelebmac gaukeTes.
konkursis gamarjvebuli lopotaze isev dabrundeba da SesaZloa
muzebi isev iq daxvdnen, mwvane tbaze, sadac babazi ipova da
moTxrobaSi gaacocxla.
`babazisTvis dro aris is, rasac aswrebs, samyaro ki _ yvelaferi, rac xdeba, xolo srulyofileba _ yvelaferSi raRacis
moswreba~. misi Zmis gubazis mier `Cawyobili~ alCu komikuri
situaciebis jaWvs gamoiwvevs, erTi patara cvlilebis Sedegad
SesaZloa babazim gaigos ra aris arasrulyofileba, radganac
SesaZloa ver moaswros gaqceva. Cven axali aRmoCena gvyavs,
misi naSromi Tqvens winaSea; waikiTxavT da Tan moklemetraJian films naxavT, radganac kinosa da Teatris saxelmwifo
universitetis studenti cocxal kadrebs wers, abzacebs amontaJebs da dialogebiT gmirebis axlo xeds iRebs. literatura
da kino _ 2011 wlis axali xelwera iva fezuaSvils ekuTvnis.
`margo cecxls eTayvaneboda, elfidas uyvarda miwa, ierenes
erTaderTi, rac abednierebda, misi piradi Tevzi da zRva iyo,
20
jeoseli . zamTari 2011-2012
On a lovely November day, the young writers were taken to
the wonderful Lake Lopota to let their imaginations and writing skills work to solve the butterfly effect mystery in their own
way. In two days, the jury for the student literary contest received 15 new works based on the fable.
The mystery of the butterfly effect is that a single flap of a
butterfly’s wing may over time set off a tornado somewhere
else. The concept of the butterfly effect was reflected in different genres produced by the 15 writers, of which the jury
selected the best three works. The top authors were awarded
a monetary prize from Ivane Javakhishvili Tbilisi State University along with special awards from Geocell.
The first place winner, or the legend of this year’s Autumn
Legend, was Iva Pezuashvili.
He received a free stay at the hotel on Lake Lopota – giving
him the opportunity to go back to Lopota and rediscover the
muses who inspired him to find his character Babazi and bring
him to life in his story. “For Babazi, time is what he manages
to do; the world is everything that happens and perfection
is managing to do something in everything.” In the story of
Babazi, his brother Gubazi starts a chain of comic situations;
but a small change may lead Babazi to understand what imperfection means as he may or may not escape failure. You
can read it and watch a short movie; Pezuashvili, who is from
the Cinema and Theatre State University, combined the two
genres.
The variation of the butterfly effect offered by the second
place winner, Magda Batiashvili Tbilisi State University, uses
the four elements through the story of four people. “Margo
aremem ki _ Seisxa frTebi~. oTx stiqiaze avtori oTxi gmiris
istoriiT hyveba, isini yvelani erTi genis matareblebi arian,
sxvadasxva dros erT ranCoSi ibadebian, cxovroben, da Cveulebrivad miedinebian yofierebaSi. rogor Seicvleboda maTi
bediswera faier frests matareblis bileTi rom ar gadaecvala
da ori dRiT gvian wasuliyo margosTan? peplis efeqtis es
variacia meore adgilis mflobelma Tbilisis saxelmwifo universitetis studentma magda batiaSvilma SemogvTavaza.
mesame saprizo adgili ki, Jiuris gadawyvetilebiT, ilias
saxelmwifo universitetis students ergo. nino tefnaZe
Semodgomis legendis orgzis monawilea. misi gmiri iaponeli
mxatvari iukia, romelic uecrad Cndeba da cvlis meore adamianis cxovrebas. iukis instalacia ocamde patara oTaxs moicavs
da es oTaxebi cxovrebis modelia. `Cven mudmivad vakeTebT
arCevans da es procesi karSi gasvlas hgavs. rogorc ki gaxval,
SenTvis meore oTaxi da misi aRmoCenis SesaZlebloba qreba.
garda amisa, TiToeuli arCevani adamians cvlis~.
TiToeuli es arCevani, romelsac nawili gaazrebulad akeTebs,
nawili ki SemTxvevas _ alCus an Toxans andobs, cvlis Cvens
yoveldRiurobas. konkursis TiToeuli monawilis arCevani _
daukavSiron TavianTi Tavi Semodgomis legendas, cvlis maT
momavals. maTma nawilma ukve daimkvidra Tavi literaturul asparezze, nawili wlidan wlamde izrdeba da emzadeba Tqvas Tavisi sityva Tanamedrove mwerlobaSi. konkursis mizani mis
sloganSi gamoixateba. wels Cven axali saxeebi aRmovaCineT,
Svidi maTganis xelwera konkursis 2011 wlis broSuraSi Sevida.
yvelaferi kavSirSia, araferi xdeba SemTxveviT da Cven
gvjera, rom erTi frTis gaSla aucileblad gamoiwvevs tornados
_ Tanamedrove qarTul literaturaSi.
worshipped the fire, Elfida loved the earth, Ierene was crazy
about her fish and the sea, as for Areme she was all about the
air and flying.” All of them carry the same gene, are born at
the same ranch at different times and live an ordinary life. How
would their lives change if Fire Fest did not change the train
ticket and went to Margo two days later?
The third place prize went to a student from Ilia State University, Nino Tepnadze; it was her second time participating in
the Autumn Legend. Her character is a Japanese artist, Yuki,
who suddenly appears and changes another person’s life.
Yuki’s space includes about 20 small rooms, which represent
models of life. “We make choices all the time and this process
resembles entering the room. As soon as you enter one room
you lose an opportunity to discover and explore other rooms.
Besides, each choice changes the person.”
Each choice, which some of us make consciously while others entrust to the flow of life, changes our lives. The choice
made by each participant of the contest to connect their lives
with the Autumn Legend changed their futures. Some of them
have already established themselves in the literary world;
others are still growing and preparing to make their contribution to contemporary literature. The goal of the contest is
expressed in its slogan. This year we have discovered new
faces and the works of seven of them have been included in
the 2011 brochure for the contest.
Everything is linked. Nothing happens by accident and we
believe that a flap of a butterfly’s wing set off a tornado in
contemporary Georgian literature.
GEOCELL . Winter 2011-2012
21
nodiko tatiSvili _
`me qarTveli var~
avtori maia cecaZe
yvelaferi 2009 wlis 31 dekembers, `jeostaris~ finalze daiwyo. `jeostari 2009~ nodiko tatiSvili gaxda. mogexsenabaT, rom jeoseli garkveul
valdebulebebs jeostarelTa mimarT konkursis Semdegac iRebs da maT
SemoqmedebiT winsvlaSi mniSvnelovani wvlili Seaqvs. amitomac, konkursis
mTavar prizze _ solo-albomis gamocemaze iniciativa sakuTar Tavze
aiRo. dapirebuli solo-albomi jeoselis wyalobiT ukve gamovida, riTac
nodikom karieraSi yvelaze mniSvnelovani nabiji gadadga.
`me qarTveli var! `I am Georgian!~ ase ewodeba nodiko tatiSvilis pirvel solo-alboms. weliwadnaxevriani Sromis Sedegad gamzadebuli produqti,
nabij-nabij iqmneboda. albomi erT-erTi simReris saxelwodebas atarebs,
romlis premierac litvaSi, nacionaluri televiziis pirdapir eTerSi, saqvelmoqmedo telemaraTonze gaimarTa. `me qarTveli var!~ mamuka begaSvilis
simRera gaxlavT, teqsti ki bibi kvaWaZes ekuTvnis. litvuri premierisTvis
simRera inglisurenovani teqstiT gadakeTda. `I am Georgian!~ sakmaod
farTo auditoriam moismina. telemaraTons maSin evroparlamentarebi da
sxvadasxva diplomatiuri korpusis warmomadgenlebi eswrebodnen. simRerac garkveulwilad politikuri datvirTvis aris, radgan oms aprotestebs
da mSvidobas qadagebs. am nomris dasrulebis Semdeg, nodikos litvis
yofilma prezidentma valdas adamkusma (romelic 2008 wlis omis dros
saqarTveloSi solidarobis gamosaxatavadac ki Camovida) madloba gadauxada da usurva, rom mTel msoflios moesmina misi simRera.
albomSi Sesulia nodikos is simRerebic, romlebsac msmeneli kargad
icnobs. maT Soris aris It’s ok, romelic ukve gahitebulia. sul, `sano studiaSi~ Caiwera 14 kompozicia. maTgan 12 sagangebod nodikosTvis aris
dawerili. 2 simRera ki marTalia msmenelisTvis kargad nacnobia, magram
nodikom am simRerebs axleburi, miseuli interpretireba misca. aqedan erTi
simRera `Wiamaia~, mis pedagogs, nana dauSvils ekuTvnis. 15 wlis win am
simReras merab sefaSvili da marika qacarava asrulebdnen. misi axleburi
versia ki nodikom nini SermadinTan erTad Cawera. meore, cnobili simReris kompozitori ki daviT evgeniZe gaxlavT. simReras hqvia `sizmars
gavxar~, mas ki Tavis droze maia jabua asrulebda. am simReris axleburi
interpretacia boriko Sxians ekuTvnis, romelic aris albomSi Semavali
umetesi simRerebis aranJirebebis avtori. masve ekuTvnis nodikos albomisTvis Seqmnili ori simRerac. danarCeni kompoziciebis aranJirebis
avtorebi ki mamuka begaSvili, zura laliaSvili, zura maxniaSvili... arian.
mniSvnelovania isic, rom melodiebi cocxali instrumentaluri musikis
TanxlebiT Caiwera. nodiko ambobs, rom bednieria, radgan mis albomze
iseTma musikosebma imuSaves, rogorebic arian: laSa Tofuria, gia salaRiSvili, merab sanoZe, manuCar manjaviZe, xviCa maRlakeliZe, aleko berZeniSvili. nodiko: `maiko kaWkaWiSvils aseve gansakuTrebuli madloba
imis gamo, rom oTxi simRera man dawera aseve imis gamoc, rom beqvokalis umravlesoba swored mas ekuTvnis. yvela kompozitors da poets
madloba imisaTvis, rom swored CemTvis daweres melodia da teqsti. aseve
gansakuTrebiT vemadlierebi instrumentalistebs, aranJirebis avtorebs,
xmis operators: giorgi quTaTelaZes. rusTavi2-is musikalur redaqcias.
im pedagogebs, romlebic jeostarSi gvyavda da dRes Cemi axlo megobrebi
arian, gverdSi midganan. Cems ojaxsac madloba, rom Cems sakmaod rTul
reJims itanen da xels miwyoben. jeoseli ki gamorCeulad unda gamovyo,
radgan iseTi prizi maCuqa, rasac solo-albomis gamocema hqvia. rogorc
wesi, yvela Semdgar momRerals aqvs Tavisi solo-albomi. Semoqmedebis
Tu prestiJis TvalsazrisiT es Zalian mniSvnelovania. bevri saCuqari
gadmomces `jeostarze~ da yvelas madloba amisTvis, magram yvelaze didi
saCuqari swored jeoselma gamikeTa.~
kompaqt-diskis musikaluri prodiuseri qalbatoni marina beriZea. albomSi
nini SermadinTan duetis garda, Sesulia sxva duetebic: daTuna mgelaZesTan, nini baduraSvilTan (eka kaxianis simRera `SenTan moval~) da
gogola kalandaZesTan erTad. diskis dizaini axalgazrda dizainers daviT
kiknaZes ekuTvnis, albomisTvis gankuTvnili fotoebi `kikala studioSi~
TviTon mamuka kikaliSvilma gadaiRo. miuxedavad, imisa, rom nodikos
fotosesiebi didad ar xiblavs, ambobs, rom am fotoebiT odnav gansxavavebul nodikos dainaxavs misi gulSematkivari.
stilisturad gansxvavebulma da Janrobrivad mravalferovanma musikalurma
produqtma dRis sinaTle ukve ixila. farTo auditorias nodikos pirveli
solo-albomis Sesaxeb swored im adgilidan auwyes, sadac Tavis droze
daiwyo am albomis istoria. 12 dekembers, filarmoniaSi oficialurad
Sedga nodikos sadebiuto nabijis prezentacia. jeostaris koncertze ki
Sedga albomSi Semavali erTi (daviT evgeniZis) simReris premierac. `sizmars gavxar~ nodiko tatiSvilma jeostaris scenaze amjerad ukve miwveuli
stumris statusiT Seasrula. momdevno seriozul ganacxads ki isev didi
sakoncerto darbazis scenaze martSi, aleqsandre basilaias iubilisadmi
miZRvnil sakuTar pirvel solo-koncertze gaakeTebs.
Nodiko Tatishvili: “I
Am Georgian”
By Maia Tsetsadze
Everything started on December 31, 2009 at the Geostar final when Nodiko
Tatishvili became the Geostar 2009. As you know, Geocell contributes to each
Geostar’s development even after the contest is over. And it was with this support that, after a year and a half of hard work, Nodiko was able to produce his
first solo album – the biggest step in his career thus far.
“I Am Georgian!” is named after one of the songs on the album that Tatishvili first performed at a charity TV marathon on Lithuanian National Television;
the song was written by Mamuka Begashvili with lyrics by Bibi Kvatchadze.
For the live broadcast, the song was translated into English and had a fairly
large viewing audience. The TV marathon was attended by Members of the
European Parliament and various diplomats. The song has a political context
with lyrics that protest against the war and preach peace. Following the performance, the former Lithuanian president, Valdas Adamkus, who came to
Georgia to show solidarity during the 2008 war, thanked Nodiko and commented that he hoped the entire world could hear his song.
The album has a total of 14 songs, including Nodiko’s hit, “It’s OK”, and
was recorded in the Sano Studio. Twelve of the songs were written especially
for Nodiko while the other two are variations of the well-known, “Tchia Maia”
(lady bug), and “You Look Like a Dream.” The former was written by Nodiko’s
teacher, Nana Daushvili, and performed by Merab Sepashvili and Marika Katsarava 15 years ago. The new version features Nodiko and Nini Shermadini.
”You Look Like a Dream was written by Davit Evgenidze, and first performed
by Maia Jabua. Nodiko’s interpretation was written by Boriko Shkhiani, who
is also behind the musical arrangements for most of the songs on the album.
The authors of the other musical arrangements include Mamuka Begashvili,
Zura Laliashvili, and Zura Makhniashvili. The album, which was recorded with
live accompaniment, and Nodiko said he was thrilled to work with such talented musicians as Lasha Topuria, Gia Salaghishvili, Merab Sanodze, Manuchar Manhavidze, Khvicha Maghlakelidze and Aleko Berdzenishvili.
Nodiko commented,“I would like to thank Maiko Katchkatchishvili for writing four songs and for doing most of the back-vocal. I would like to thank all
the composers and poets for creating melodies and lyrics for me. I would
like to say a special thanks to the instrumentalists, the authors of the musical arrangements, the voice operator Giorgi Kutateladze, the music editors
of Rustavi 2, and my teachers from Geostar, who are my close friends now. I
would also like to thank my family for putting up with my schedule and supporting me. In the end, I would like to mention Geocell in a special way because the people at Geocell gave me such a great prize -- my solo album. As
a rule, every established singer must have a solo album. So it was a great joy
when I learned that I would also have my own solo album. In terms of career
and prestige, it is very important. I have received numerous presents from
Geostar and I thank them for that; but the biggest present for me was what
Geocell did.”
The musical producer of the CD is Marina Beridze. Besides the duet
with Nini Shermadini, the album includes duets with Datuna Mgeladze, Nini
Badurashvili (Eka Kakhiani’s song “I Will Come to You”) and Gogola Kalandadze. The CD cover was designed by Davit Kiknadze, and the album photos
were taken by Mamuka Kikalishvili in the Kikala Studio. Despite the fact that
Nodiko is not a big fan of photo shoots, he did say that these photos will show
a different side of Nodiko to his fans.
The new album was presented to the public on December 12 at the same
place where it all started – the Great Philharmonic Concert Hall. One song
from the album (by Davit Evgenidze) was presented at a Geostar concert.
This time Nodiko Tatishvili performed “You Look Like a Dream” as a guest star.
The young singer will make his next step in March with his first solo concert as
a part of Aleksandre Basialaia’s jubilee, and it will also take place in the Great
Philharmonic Concert Hall.
GEOCELL . Winter 2011-2012
23
saukeTeso Sedegebi
EPSI-is mixedviT
Best Results From
EPSI Survey
lai-lai - lideri telekomunikaciis sferoSi
LaiLai – Leader in Telecommunications
finur-Sveduri kompania Teliasonera
msoflios erT-erTi Zlieri satelekomunikacio holdingia, jeoseli ki Teliasoneras evraziis Zlieri jgufis wevria.
dRes Teliasonera msoflios 20-ze met
qveyanaSi milionobiT adamians emsaxureba.
saqarTveloSi ki Tavis warmatebul saqmianobas jeoselis meSveobiT axorcielebs.
Teliasoneras sami mTavari mimarTuleba aqvs. maT Soris pirvelia abonentebis
kmayofileba. saqarTveloSi EPSI-is mier
mesamed Catarebulma kvlevam aCvena, rom mesame welia kompania jeoseli
abonentebis yvelaze maRali ndobiTa da keTilganwyobiT sargeblobs. 29
noembers sastumro `Tbilisi mariotSi~ EPSI-is generalurma direqtorma
aleqsandr kosobokovma jeoselis TanamSromlebs wlevandeli kvlevis Sedegebi gaacno.
The Finnish-Swedish company TeliaSonera is one of the world’s strongest telecommunication companies, and Geocell is
a proud member of TeliaSonera’s Eurasia
Group. Today TeliaSonera serves millions
of people in over 20 countries around the
world. It carrys out its success in Georgia
through the company Geocell.
TeliaSonera has three basic tenets. The
first one is customer satisfaction. The EPSI
(Extended Performance Satisfaction Index) survey conducted in Georgia has, for the third consecutive year, revealed that Geocell is the most trusted company among those included
in the survey, with the the highest customer satisfaction. Alexander Kosobokov, EPSI director general, presented the latest survey results to the
Geocell staff at the Tbilisi Marriott Hotel on November 29.
Alexander Kosobokov, EPSI director general: “EPSI tries to detail in its
surveys what the consumers need most of all; this ensures that the operators meet these requirements and give due consideration to consumer
opinions. According to the conducted survey, LaiLai is indisputably a a
leader in the market – and this is up against quite a bit of competition. The
survey found that consumers, first and foremost, are interested in price,
while quality comes second. However, in Georgia, special attention is paid
to service quality, because all operators do their job well. The price set by
Geocell is in line with the quality. Therefore, consumers tend not to want to
switch to another network. We recommend Geocell and LaiLai continue
working on their image. Social responsibility assumed by the company is
extremely important to consumers.”
Manana Dularidze, head of the Subscriber Relations Department of Geocell: “For several years, TeliaSonera has surveyed almost all the countries
involved in its group. Georgia, Azerbaijan and Kazakhstan are the countries included in the process in Eurasia. For the survey very similar questionnaires were used. For this year’s EPSI surveys, we had good results
– like the previous year. This time, however, LaiLai has become a leader.
Geocell’s key goal, as a member of the TeliaSonera Group, is to become a
world class service provider, providing high quality services and network.”
The findings published by EPSI have confirmed once again that service
has improved and customer satisfaction and loyalty have increased as a
result of the new features introduced in various markets.
aleqsandr kosobokovi, EPSI-is generaluri direqtori: `EPSI cdilobs
Tavis kvlevebSi aRweros is, Tu ra surs momxmarebels, raTa Semdeg operatorma kompaniebma gaiTvaliswinon maTi mosazrebebi. Catarebuli kvlevis
Tanaxmad, lai-lai gaxda erTpirovnuli lideri bazarze da es xdeba maRali
konkurenciis fonze. momxmarebels, pirvel rigSi, ainteresebs fasi, meore komponentia xarisxi. saqarTveloSi gansakuTrebul yuradRebas aqceven
momsaxurebis xarisxs, radgan yvela operatori kargad asrulebs am davalebas
da es aRar iTvleba mTavar prioritetad. kompania jeoselis fasi Seesabameba xarisxs. amitomacaa, rom momxamrebeli advilad ar icvlis qsels.
Cveni rekomendaciaa jeoselma da lai-laim gaagrZelos imijze muSaoba.
momxmareblisTvis Zalze mniSvnelovania kompaniis mier nakisri socialuri
pasuxismgebloba.~
manana dulariZe, jeoselis abonentebTan urTierTobis ganyofilebis
ufrosi: `ukve ramdenime welia Teliasonera mis jgufSi Semavali TiTqmis
yvela qveynisTvis atarebs kvlevebs. evraziidan CarTulebi varT saqarTvelo,
azerbaijani da yazaxeTi. kvleva tardeba absoluturad erTnairi kiTxvarebiT.
EPSI-is kvlevebiT, iseve rogorc SarSan, welsac kargi monacemebi gvaqvs.
amjerad lideri lai-lai gaxda. jeoselis, rogorc Teliasoneras jgufis wevri
kompaniis, ZiriTadi mizania gaxdes msoflio donis servisis mimwodebeli
kompania, romelsac aqvs maRali xarisxis momsaxureba da qseli.~
EPSI-is mier gamoqveynebulma Sedegebma kidev erTxel daadastura, rom
sxvadasxva bazarze danergili siaxleebis Sedegad gaumjobesda momsaxureba,
gaizarda momxmarebelTa kmayofileba da loialuroba.
EPSI (Extended Performance Satisfaction Index) _ abonentTa kmayofilebis gafarToebuli indeqsi - es aris sistema, romelic agrovebs,
aanalizebs da avrcelebs informacias imijis, preferenciebisa da aRqmuli xarisxis Sesaxeb, aseve abonentebis, TanamSromlebisa da mewileebis loialurobas komerciuli/saxelmwifo erTeulebisa da sxva tipis
organizaciebis mimarT. Sesabamisad, EPSI-is reitingi is instrumentia,
romelic abonentze dayrdnobiT gansazRvravs samuSaos strategiul mimarTulebas. kvlevis Sedegi da analizi arsebiTia kompaniebisTvis, investorebisTvis, industriisa da, saerTod, sazogadoebisTvis.
24
jeoseli . zamTari 2011-2012
The Extended Performance Satisfaction Index (EPSI), is a system
which collects, analyzes and disseminates information about image,
preferences and perceived quality, as well as the loyalty of customers,
employees and other stakeholders to commercial/state entities and
other organizations. The EPSI rating is a tool which determines work
strategy based on consumers wants and needs. The outcome and
analysis of the survey are essential to companies, investors, industry
and, generally, to society.
androidis smartfoni
jeoselis qselSi
Android Smartphone Now
avtori aCiko xatiaSvili
By Achiko Khatiashvili
droa ganaaxlo Seni mobiluri aparati da isargeblo androidis operaciuli sistemis yvela upiratesobiT, jeoselis maRalsiCqariani internetis qselSi.
SeiZineT androidis smartfoni 279 larad da miiReT:
androidis operaciul sistemaze momuSave smartfoni _ Huawei U8150
IDEOS;
lailais sim-baraTi;
20 laris sasaubro dro;
100 mb mobiluri interneti;
1 gb mexsierebis baraTi;
ufasod CarTuli MMS servisi da mobiluri interneti.
smartfonis SeZena SesaZlebelia jeoselis ofisebsa da `telefonis~
maRaziaTa qselSi (Tbilissa da rusTavSi).
It’s high time to change your mobile phone and enjoy all the advantages offered by the Android operating system now a part of
Geocell’s high speed Internet network.
Purchase the Android Smartphone at 279 GEL and get:
Huawei U8150 IDEOS Smartphone working on the Android operating system;
Lai-Lai SIM-card;
20 GEL worth of airtime free;
100MB mobile Internet connection;
1GB memory card;
MMS and Mobile Internet activated for free.
You can purchase the Smartphone at Geocell offices and phone
shop networks in Tbilisi and Rustavi.
ra aris androidi?
ukve didi xania mobilurma aparatebma tradiciuli xmovani kavSiris
garda sxva mravali funqciac SeiTavsa. mobilurebis Tanamedrove polifunqciur mowyobilobebad gardaqmna, maTSi operaciuli sistemebis danergviT gaxda SesaZlebeli.
operaciuli sistema programebis sabazo kompleqsia, romelic uzrunvelyofs aparatis marTvas, failebTan muSaobas, konkretuli sistemisTvis
dawerili programebis gaSvebasa da sxv.
androidi (Android OS) erT-erTi wamyvani da yvelaze farTod
gavrcelebuli, SedarebiT axali operaciuli sistemaa, romelic gamoiyeneba
rogorc mobiluri telefonebisTvis, ise `neTbuqebisTvis~ (e.w. `tabletebi~), `smarTbuqebisTvis~, planSeturi kompiuterebisa da sxva mowyobilobebisTvis. aRsaniSnavia, rom androidze momuSave mowyobilobaTa
ricxvs mimdinare wels inteleqtualuri majis saaTic _ i’mWatch Seemata,
romelic italiurma kompania Blue Sky-im warmoadgina.
androidis operaciuli sistema Tavdapirvelad Android Inc.-is mier SemuSavda. aRniSnuli kompania 2005 wels msoflio gigantma Google-ma
SeiZina. amis Semdeg, operaciuli sistemis ganviTareba swored am ukanasknels ukavSirdeba.
androidis bazaze momuSave pirveli smartfoni msoflio bazarze
2008 wels gamoCnda _ T-Mobile G1 smartfonebis mwarmoebelma kompania
HTC-im, evropuli operatoris T-Mobile-isTvis Seqmna. am modelis gamosvlis Semdeg, androidiT msoflios sxva mwarmoeblebic dainteresdnen.
dRes aRniSnul platformas iseTi kompaniebi iyeneben, rogoricaa: samsungi, sonieriqsoni, HTC, LG, Huawei, motorola, toSiba, deli da sxv.
rogorc yvela sxva operaciuli sistema, pirveli versiis gamosvlis
Semdeg, androidis sistemac ramdenjerme ganaxlda. TiToeul ganaxlebul
versias anbanis mixedviT sakuTari koduri saxeli aqvs, romlebic gastronomiul desertebTan asocirdeba. magaliTad, Cupcake, Donut, Eclair,
Froyo, Gingerbread. jeoselis qselSi CarTuli smartfoni Huawei U8150
IDEOS, androidis 2.2 versiaze (Froyo), anu `gayinul iogurtze~ muSaobs.
androidis upiratesoba
mainc ras gvTavazobs androidi iseTs, rac sxva operaciul sistemas-
What is Android?
For some time mobile phones have included many functions
along with traditional voice communication. Transformation of mobile phones into modern polyfunctional devices was made possible
through phone operating systems such as Android.
An operating system (OS) is a complex set of programs that allow
a user to operate a device - working with files, starting programs
written for particular systems, etc.
Android OS is one of the leading, most widely spread, and newest
operating systems used for mobile phones, as well as for netbooks
(also called tablets), smartbooks, tablet computers and other devices. Innovative gadgets such as the new i’m Watch, introduced by
Italian company Blue Sky, was also added to the number of devices
operating on Android OS.
Android OS was first developed by Android Inc. In 2005, world giant Google purchased the company. Since then, the development of
the operating system has only been connected to Google.
The first Android-based cell phone appeared on the world market in 2008 - smartphone manufacturer HTC created T-Mobile G1
for the European operator T-Mobile. After the release of this model,
other world manufacturers began to show interest in Android. Today, some of the companies using this system include: Samsung,
Sony Erickson, HTC, LG, Huawei, Motorola, Toshiba, Delhi, etc.
Like all operating systems, after the release of the first version,
Android OS underwent several modifications. Released in alphabetical order, each modified version has a codename associated with a
dessert such as Cupcake, Donut, Eclair, Froyo, and Gingerbread..
Huawei U8150 IDEOS Smartphone on the Geocell network operates
on the Android 2.2 version, Froyo (i.e. Frozen Yogurt).
Android Advantages
Why is Android OS the preferred operating systems? The Tether
and Google Map functions are the top two reasons.
With Tether’s help, you will be able to use your mobile phone to
provide Internet on your computer. Tethering is conducted in two
Part of the Geocell Network
GEOCELL . Winter 2011-2012
25
Tan mimarTebaSi mas upiratesobas aniWebs? pirvel rigSi, es Tetheri-isa
da Google Maps-is funqciebia.
Tether-is daxmarebiT SesaZlebloba geZlevaT mobiluri aparati gamoiyenoT, rogorc kompiuterebisTvis internetis miwodebis saSualeba.
Tethering-i ori gziT xorcieldeba: USB kabeliTa da Wi-fi-is meSveobiT.
internetis miwodeba orive SemTxvevaSi Zalian martivad xdeba, Tumca
USB kabelis daxmarebiT gansakuTrebiT iolia, radgan arc mobiluri
telefoni da arc kompiuteri ar saWiroebs damatebiT programebsa Tu e.w.
`draiverebs~. amisTvis sakmarisia Tqveni androidi ubralod SeaerToT
kompiuterSi da airCioT specialuri meniu (am reJimSi aparati imuxteba
kidec).
Google Maps-is daxmarebiT ki Tqven saSualeba gaqvT ara mxolod sakuTari adgilmdebareoba gaigoT, aramed isic, Tu sad imyofebian Tqveni
megobrebi. amisTvis saWiroa, mxolod konkretul programaSi isini megobrebad daimatoT. iqidan gamomdinare, rom `guglma~ Tavis sistemas
saqarTvelos faqtobrivad sruli ruka daamata, Tqvens gankargulebaSi
aseve quCebis saZiebelic iqneba.
garda amisa, androidi mraval saintereso funqciasa da serviss sTavazobs momxmareblebs. androidi `geimerebis~ erT-erT yvelaze sayvarel operaciul platformad iTvleba. maRali xarisxis multimediuri
mxardaWera, am sistemis aseve erT-erTi upiratesobaa _ Tqven SegiZliaT
gauSvaT maRali garCevadobis sxvadasxva gafarToebebis rogorc video,
ise audio failebi.
androidis platforma nebismier msurvels saSualebas aZlevs mis bazaze Seqmnas aplikacia da Sesabamisad Tavis telefonSi arsebuli aplikaciebi sakuTari qmnilebebiT Caanacvlos. Semdeg ki Tavisi Semoqmedeba
specialur `bazarze~ sxvebsac gauziaros. am mimarTulebiT androidi 200
000-mde sxvadasxva aplikaciis mxardaWeras uzrunvelyofs.
Huawei U8150 IDEOS Smartphone
aRniSnuli modeli Tavis TavSi warmatebiT aerTianebs mravalfunqciurobas, daxvewil dizainsa da Tanamedrove teqnologiebs.
ZiriTadi teqnikuri maxasiaTeblebia:
standarti:
UMTS:
850/900/1700/1900/2100
mgh.;
GSM:
850/900/1800/1900 mgh.;
zoma: 104X54.8X13.5 mm.;
wona: 102.1 gr.;
dizaini: korpusis tipi _ klasikuri monobloki;
muSaobis xangrZlivoba: saubris reJimSi: 4-5 sT. (GSM/UMTS), lodinis reJimSi: 220-300 sT. (GSM/UMTS);
ekrani: sensoruli, feradi, tipi TFT LCD, QVGA 240X320 piqseli, 262
aTasi feri, diagonali _ 2.8 diumi;
mexsiereba: 200 megabiti Sida mexsiereba, 256 megabiti operaciuli
mexsiereba, 512 megabiti fleS mexsiereba, damatebiTi mexsierebis baraTi _ microSD 32 gigabitamde baraTis gamoyenebis SesaZlebloba;
monacemTa gadacema da mobiluri interneti: SMS; Instant Messaging; MMS; bluTusi v2.1 (A2DP); microUSB v2.0; el-fosta; Push email;
GPRS Class 10 (4+1/3+2 sloti, 32-48 kb/wm); EDGE Class 10 (236.8
kb/wm); mesame Taobis teqnologiebi (HSDPA 7.2 megabiti wamSi); androidis veb-brauzeri; A-GPS; WLAN Wi-Fi 802.11 b/g/n, Wi-Fi hotspot;
internet socialur qselebTan martivi wvdoma (Facebook, Twitter, Youtube da sxv.); Google Search, Maps, Gmail, Talk;
damatebiTi funqciebi: kamera (3.15 megapiqseli, 2048X1536 piqseli, gamosaxulebis redaqtori); Java (MIDP); TamaSebi; video da audio
formatebi: MP4, MPEG4, H.263, H.264, MP3, WMA, eAAC+; FM stereo
radio (RDS); Adobe Flash 10.1; cifruli kompasi; personaluri organaizeri: diqtofoni, kalkulatori, kalendari da sxv.; QWERTY klaviatura
(Swype teqnologiiT); operaciuli sistema Android OS, v2.2 (Froyo)
26
jeoseli . zamTari 2011-2012
ways: via USB cable and Wi-Fi. In the both cases an Internet connection is easy to get, though it is much easier with the help of a USB
cable (mobile phones and computer don’t need additional programs
or drivers). You simply need to connect your Android to a computer
and select a special menu (the device is also charging in this mode).
With the help of Google Maps, you will be able find your location,
as well as the whereabouts of your friends. You only need to add
them as friends in the relevant program. Since Google has added
the entire Georgian map to its system, you will also have an opportunity to find streets in Tbilisi and around the country.
Android offers a number of other interesting functions and services. Android is considered one of the favorite operational platforms
for gamers because of its high quality multimedia support, including
high definition video and audio files, with a selection of resolutions.
Android platform enables any user to create an application and
replace the already existing applications with their own. They can
also share their work with others as part of a special market. Android
supports a total of about 200, 000 different applications.
Huawei U8150 IDEOS Smartphone
This model successfully combines multi-functionality, sophisticated design and modern technologies.
Key technical characteristics:
Standard: UMTS: 850/900/1700/1900/2100 MHz; GSM:
850/900/1800/1900 MHz;
Size: 104X54.8X13.5 mm;
Weight: 102.1 g;
Design: classical mono block;
Operating Time: talk time - 4-5 hours (GSM/UMTS); standby time
- 220-300 hours (GSM/UMTS); Display: sensor, colored, type TFT
LCD, QVGA 240X320 pixels, 262 thousand colors, diagonal - 2.8
inches;
Memory: 200MB built-in memory, 256MB operational memory,
512MB flash memory; extra memory card - micro SD up to 32 GB;
Data transfer and mobile internet: SMS; Instant Messaging; MMS;
Bluetooth v2.1 (A2DP); microUSB v2.0; e-mail; push email; GPRS
Class 10 (4+1/3+2 slot, 32-48 KB/per second); EDGE Class 10
(236.8 KB/per second); 3G technologies (HSDPA 7.2 megabit per
second); Android web browser; A-GPS; WLAN Wi-Fi 802.11 b/g/n,
Wi-Fi hotspot; simple accession to online social networks (Facebook, Twitter, YouTube, etc.); Google Search, Maps, Gmail, Talk;
Additional functions: camera (3.15 megapixels, 2048X1536 pixels, image editor); Java (MIDP); games; video and audio formats:
MP4, MPEG4, H.263, H.264, MP3, WMA, eAAC+; FM stereo radio
(RDS); Adobe Flash 10.1; digital compass; personal organizer: recorder, calendar, calculator, etc.; QWERTY keyboard (with Swype
technology); operating system Android OS, v2.2 (Froyo)
martivi komunikaciisTvis Communicate easily
Tqveni qseli
Your cellphone
FB-ze
company on Facebook
avtori nino kalandia
By Nino Kalandia
Cvens planetaze yvela adamiani icnobs meore adamians saerTo
nacnobebis jaWviT. saSualod es jaWvi Sedgeba eqvsi adamianisagan. eqvsi xelis CamorTmevis es Teoria 1969 wels amerikelma
fsiqologebma stenli milgremma da jefri treversma warmoadgines. sxvadasxva dros Teorias eqsperimentebiT amowmebdnen,
milanis universitetTan erTad `mWidro msoflios~ gamocda
feisbuqmac mouwyo, yvela moqmedi `eqaunTis~ kvlevis Semdeg
kavSiris done saSualod 4,74 erTeuliT ganisazRvra, es ki niSnavs, rom nebismieri ori adamiani feisbuqis samyaroSi erTmaneTisgan mxolod xuTi saerTo nacnobiT aris daSorebuli.
axla warmoidgineT brendi, romelsac surs iyos axlos Tavis
momxmarebelTan, miawodos mas srulyofili informacia Tavisi
saqmianobis Sesaxeb, SesTavazos siaxleebi da rac mTavaria,
iyos maTTan uwyvet kavSirze, ra gzas airCevs brendi?
2004 wlis 4 Tebervals harvardelma studentma fanjara gamoaRo, erTi jadosnuri sityva warmoTqva da sxvebsac mouwoda
SemoerTebodnen. am students mark cukerbergi hqvia, fanjara
Every man on our planet knows every other man through a chain
of networks. On average this chain is made of six people. This theory of six handshakes was offered in 1969 by American psychologists Stanley Milgram and Jeffrey Travers. The so-called "Small
World Experiment" was recently tested by Facebook with support
from the University of Milan. After all active accounts were studied,
the average connection chain was found at 4.74 units; that means
that any two people in the Facebook world are separated from each
other by only five common acquaintances. Now imagine a brand
that wants to be in constant touch with its customers, and provide
them with the latest information on activities and news. How could
it do that?
On February 4, 2004, a Harvard student opened a window, uttered one magic world and called upon others to join. The student’s
name was Mark Zuckerberg. The window he opened was into the
virtual world and the word he uttered was facebook.
28
jeoseli . zamTari 2011-2012
virtualur samyaroSi gaiRo, xolo sityva facebook dRes yvelasTvis cnobilia _ misi gameoreba milionebma daiwyes.
`Tu vinmes hgonia, rom aTwleulebis muSaobis rezultati SeiZleba movides TavSi vaSlis dacemiT, vurCevdi mas dasaxlebuliyo vaSlis baRSi~, _ ambobda isaak niutoni. ra iyo vaSlis
dacemamde? _ vkiTxulobT Cven.
akademia filips-eqsteri, igive eqsteri (Exeter), rogorc mas
Tavad moswavleebi uwodeben, niu hemfSirSi mdebareobs. es aris
skola, sadac yvelaze prestiJuli universitetebisTvis emzadebian. mowafeebi swavlis dasrulebamde saswavleblis kampusSi
cxovroben. swored eqsteris mowafe iyo sami wlis ganmavlobaSi
jer kidev yvelasaTvis ucnobi mark cukerbergi, romelmac sxvebis
msgavsad kampusis ezoSi e.w `studentis cnobari~ miiRo, sadac
fotoebi, telefonebi, ruqebi da misamarTebia miTiTebuli. am
cnobars eqsterSi _ `The Photo Address Book~, SemoklebiT ki _
`The Facebook~ uwodebdnen. es cnobari eqsteris socialuri
adaptaciis programis ganuyofeli nawilia. cukerbergis gamoSvebis wels studenturi sabWos gadawyvetilebiT, mTeli es informacia qselSi gadaitanes. dRes ukve aRar arsebobs eWvi, rom
mZlavri socialuri qselis idea momavali miliarderis gonebaSi
skolis periodidan mwifdeboda. 2004 wlis Tebervlis erTi dRe
ki, ideis xorcSesxmis TariRad iqca. daaxloebiT erT weliwadSi
feisbuqis auditoria 11 milion momxmarebels Seadgenda, xolo 9
Tvis Semdeg mark cukerbergma registracia yvela msurvelisaTvis
gaxsna. feisbuqi urTierTobis, informaciis miRebisa da reklamisaTvis idealur garemod iqca.
italielma blogerma da mkvlevarma viCenco kosencam (Vincenzo
Cosenza) socialuri qselis msoflio ruqa Seqmna, sadac feisbuqis lurji Warbobs, popularulobis mixedviT 132 qveynidan 115
qveyanaSi Facebook udavo lideria, es ki niSnavs, rom sazoga-
doebis yuradReba swored aq aris koncentrirebuli da msoflio
brendebi am yuradRebis mipyrobisaTvis iwyeben muSaobas.
socialuri platformis efeqturi marTvis strategia kompania
jeoselSi SeimuSaves. gundi, romelSic marketingisa da piaris
specialistebi arian gaerTianebuli, telekomunikaciis Tanamedrove gamowvevebs pasuxobs. gundis erT-erTi wevri vako qvaCaxia
virtualuri kedlis miRma dgas, is brendis feisbuqis oficialuri gverdis administratoria, swored is pasuxobs Tqvens kiTxvebs, gacnobT yoveldRiur siaxleebs da amartivebs urTierTobas
Tqvens rCeul kompaniasTan.
interneti telekomunikaciis sruliad axali saSualebaa, romelic
"If there’s anyone who thinks that the decades’ worth of work can
occur to a person by being hit on the head by a falling apple, I would
advise him to settle in an apple orchard," said Isaac Newton. "What
was before the falling apple?" is our question.
The Phillips Exeter Academy, or Exeter as students call it, is located in New Hampshire. It is a school that prepares its students
to enter the most prestigious universities. Exeter students live on
campus during their studies, and it was here that Mark Zuckerberg
studied for three years. Just like others, he was given a student directory with photos, phone numbers, maps, and addresses. The
directory was named "The Photo Address Book" but was popularly
called "The Facebook." It is still an integral part of Exeter’s social
adaptation program. In Zuckerberg’s graduation year all th directry
information was moved into digital space. Today there is almost no
doubt that the idea of a powerful social network was being ripened
in the future billionaire’s mind during his school days. One February
day, in 2004, the idea was turned into reality. In about a year, Facebook had 11 million users. Nine months later, Zuckerberg opened it
up to everyone. Facebook became a perfect environment for relationships, information exchange and advertising.
The Italian blogger and researcher Vincenzo Cosenza created
the world map of social network and Facebook’s blue color is predominant. In 115 out of 132 countries Facebook is the undoubted
leader. This means that public attention across much of the globe is
concentrated on Facebook, and that brands worldwide work to find
ways to attract this attention.
Geocell developed an effective strategy to manage its social
platform. A team of marketing and public relations specialists was
formed to meet the modern challenges of telecommunication. One
of the team members, Vako Kvachakhia, is the administrator of the
company’s official Facebook page. It is he who answers your questions, posts everyday news and makes communication with your
company easier.
GEOCELL . Winter 2011-2012
29
informaciis gacvlis maRali siCqariT gamoirCeva. axalia adamianTa Soris urTierTobis formac, romelic myisier, onlainur
reJimSi xdeba. advilia Seqmna jgufi socialur qselze. Tumca
advilia Tu ara Seqmna moZraoba da ayolis survili?!. im SemTxvevaSi, Tu momxmarebelTa garkveuli nawilis Sefaseba dadebiTi
iqneba, ayolis meTodiT klientTa mozidva gaadvildeba. swored
amitom socialuri qselebis Tavbrudamxvevma ganviTarebam aaRorZina droiT gamocdili marketinguli komunikaciis saxeoba _
rekomendacia. am SemTxvevaSi momxmareblis eqaunTi, romelic
raimes urCevs megobars, xdeba reklamis matarebeli, romelic rekomendaciis eqos aZlierebs.
rogor SegviZlia gamoviyenoT socialuri qseli da Sesabamisi
servisebi, imisTvis, rom reaqcia, moqmedeba da transaqcia gamoviwvioT. pasuxi martivia _ movusminoT momxmarebels.
rogorc vako aRniSnavs: `feisbuqi idealuri instrumentia imisTvis, rom ufro martivad, maqsimalurad mokle droSi Seityo
Seni momxmareblisgan ra surs, ra moswons da ras elodeba. es
aris martivi da swrafi gamokiTxvis sistema, momxmareblis upiratesobebis obieqturi maCvenebeli. Semdeg xdeba am monacemTa
analizi da viTvaliswinebT momavali proeqtebis dagegmvisas.
Cveni brendi warmodgenilia qarTveli momxmareblisTvis yvela
cnobil socialur platformaze _ iuTubi, tviteri da feisbuqi,
romlebic erTmaneTTan arian dakavSirebulni, Tu romelime am
saitis momxmarebeli xarT, Tqven SeZlebT miiRoT informacia
kompaniis Sesaxeb~.
Tanamedrove samyaroSi adamianebi elian, rom informacia Tavad ipovis maT. swored amitom biznesis momavali _ socializa-
ciaSia, axali tipi urTierTobaSi, rodesac momxmarebeli Tavisi
azriT gavlenas axdens sxvaze, Cven Tavad vxdebiT informaciis
gamavrceleblebi. kargad nacnobi terminebi `gaziareba~ `momwons~, `komentari~, `damateba~ aZlevs impulss socialuri cunamis talRas, romelic erT wertilSi iwyeba da Cveni daxmarebiT
30
jeoseli . zamTari 2011-2012
Internet is a new means of telecommunication. It is very fast. This
form of human interaction on the internet is new as well. It happens
in an instant.
It is easy to create a group in a social network. However, it is not
easy to create a group and inspire people to follow it.
If some internet users respond positively, then others will fol-
low. That is why the dizzying development of social networks has
revived an old means of marketing communication - reference.
Anyone who recommends a brand to a friend becomes part of its
advertising and strengthens its reference echo.
How can we use social network and its services to cause action,
reaction and transaction? The answer is easy: listen to the user.
As Vako notes, "Facebook is an ideal tool to find out what your
customer wants and likes and what he or she expects in a fast and
easy way. It is a quick system that shows customer preferences.
We analyze the gathered data and consider it when planning future
projects. Our brand is present on every popular social platform
such as Youtube, Twitter and Facebook. If you are on any one of
those, you will be able to receive information about our company."
In the modern world people expect information to come to them.
That is why the future of business is in socialization - a new type
of relationship where the customer influences others and spreads
information himself. Well-known terms of social network including "share", "like", "comment","add" and others give strength to
the social tsnami wave that starts in one place and, thanks to us,
spreads across the entire network.
No customer will become a loyal customer of the brand if the
only thing that is expected of him or her is "like." Geocell’s strategy is built on maximum user involvement. "Like" is just a first step
through which you express your trust. It starts a process of building
effective communication between you and the company. This is a
mTel qsels edeba.
arcerTi momxmarebeli ar gaxdeba brendis erTguli Tu misgan
mxolod `laiqs~ elian, kompania jeoselis strategia agebulia
Tqvens maqsimalur CarTulobaze, Tqveni `mowoneba~ mxolod pirveli nabijia, romliTac Tqven ndobas gamoTqvamT, amis Semdeg
Tqven kompaniasTan erTad iwyebT efeqturi komunikaciis Senebas, es socialuri platformaa, sadac yvelani erT horizontze
varT da am horizontidan saerTo suraTis agebas viwyebT; da
rac ufro meti viqnebiT, miT ufro mravalferovani da saintereso suraTi gamova.
socialur qselSi aqtiuroba fotogamofeniT `iasamnisferi
maisi~ daiwyo, konkursis monawileebi maT irgvliv arsebul jeoselisfer detalebs erT kadrSi aqcevdnen. Tavis mxriv, kompaniis warmomadgenlebma jeoselisTvis damaxasiaTebeli detalebi
vizualuri mexsierebis gansaviTarebel TamaSSi gaaerTianes da
Seiqmna "Déjà Vu", martivi da saxaliso TamaSi, romlis yovelkvireuli gamarjvebuli ufaso sasaubro drosa da sxvadasxva
saCuqrebs iRebda. Tumca yvelaze didi popularoba erTma gansakuTrebulma proeqtma moipova. evropul asparezze qarTveli
kalaTburTelebis gamarjvebisaTvis jeoselma yvela gulSematkivari gaaerTiana. uwyveti jaWvis TiToeuli qomagi erovnul nakrebs Tavis dadebiT muxts gadascemda, iasamnisferma burTma
mTeli qveyana moiara da Semdeg klaipedaSi evropis CempionatSi
qarTvelebis warmatebis momswrec gaxda.
am etapze kompaniis oficialuri feisbuqis gverdze ori mniSvnelovani proeqti xorcieldeba. `musikaluri Sous `jeostaris~
moyvarulebsa da gulSematkivrebs jeoseli virtualur kulisebSi
epatiJeba. moiwvieT megobari kulisebis aplikaciaSi da miiReT
specialuri saSvi, romliTac SesaZlebloba geZlevaT megobrebTan
erTad jeostaris kulisebi moinaxuloT da piradad gaesaubroT
konkursantebs.
Tu Tavad gsurT gaxdeT popularuli, gamoavlinoT Tqveni
SemoqmedebiTi niWi da imogzauroT CvenTan erTad momavalSi
_ maSin Tqveni proeqtia `2021~. erTwuTiani saxaliso videorgoliT Tqven gviambobT rogor daportirdiT momavalSi, kompania ki, saukeTeso videos avtors 2021 wlisTvis aqtualur
saCuqrebs gadascems~, _ aRniSnavs vako.
Tu jer ar xarT brendis megobari feisbuqze, maSin ipoveT socialur sivrceSi kompania jeoseli da naxavT Tu ramdeni saerTo
megobari gyavT. Tu maTi raodenoba eqvsze metia, es niSnavs,
rom Tqven vakosac aucileblad icnobT Tqveni saerTo megobrebis meSveobiT, xvdebiT, ra pataraa es samyaro?!
social platform where everybody is on the same page and creates
the same picture. But the more of us there are, the more interesting
and diverse the picture will be.
Geocell’s activity in social networking started with a photo exhibition called Lilac May. The participants of the contest presented
photos with the color lilac in them. The representatives of the company took the details characteristic to the company and put them
together in a visual memory game that was named Déjà vu. Its winner was revealed every week and received free talking minutes and
other prizes. The most popular, however, was another special project. Geocell united the fans of the Georgian basketball team, that
participated in the EuroBasket last summer. The lilac ball started its
journey in Georgia changing hands and gathering positive energy
which was taken to Klaipeda where our team played.
At this stage, two projects are happening on the company’s official Facebook page. Geocell invites the fans of the music show
Geostar to virtually visit the set behind the scenes. Invite your friend
to participate in the "behind the scenes" application and receive a
special pass that will take you and your friends behind the scenes of
Geostar where you will have an opportunity to talk to Geostar participants.
If you want to become popular and express your creative talent,
you can travel with us into the future. Within the framework of the
project "2021" you have an opportunity to create a minute-long
video showing how you traveled into the future. The author of the
best video will receive presents related to the theme.
If you are not the brand’s friend on Facebook then find the company Geocell in the social network and you will see how many common friends you have. If their number is more than six it means that
you are connected to Vako through common friends. You see how
small the world is?!
GEOCELL . Winter 2011-2012
31
32
jeoseli . zamTari 2011-2012
jadoqroba zamTris
RameebSi da maknatunas
saSobao zRapari
avtori irina bagauri
warmoidgineT, CrdiloeTis iseT susxian qveyanaSi, rogoric
germaniaa, ra sevdis momgvreli iqneboda zamTris grZeli Rameebisa da nacrisferi dReebis gatana, rom ara Sobis dResaswauli. aba, sxva romeli dRis dasaxvedrad rTaven yvelaze gulmodgined saxlebs, quCebsa da naZvis xeebs, anda, kidev rodis
acxoben iseT gemriel saSobao namcxvars, rogoric baumquxenia?! miuxedavad yinvebisa, Soba-axali wlis dReebSi, iseT civ
qveyanaSic ki, rogoric germaniaa, verafriT moiwyen, radgan
dekembris Tvis civi saRamoebis gadasagoreblad aTasgvari
TavSesaqcevi arsebobs.
e.w. `zamTris nawarmoebebi~ mxatvrul literaturaSi mravladaa, Tundac, Seqspiris Sobis meTormete Rame, anda dikensis
saSobao simRera rad Rirs, Tumca, germaneli ernst Teodor
amadeus hofmanis maknatuna, albaT, mainc yvelaze gamorCeuli
da jadosnuri saSobao zRaparia. esaa ori saukunis win dawerili ambavi kaklis satex uSno Tojinaze, romelsac naTlia
droselmaieri maris _ mis patara naTluls saSobaod Cuqnis.
gogonas mTeli guliT uyvardeba saTamaSo, RamiT mari Tojinas
Tagvebis mefis damarcxebaSi exmareba, ris Sedegadac, maknatunas jado moexsneba da is momxibvlel ufliswulad iqceva.
am ambavs uamravi interpretacia gaaCnia: originaluri versia _ hofmaniseuli pirquSi maknatuna, romelSic mistika da
jadoqrobaa im doziTaa, rom iseve rogorc Zmebi grimebis
zRaprebis gacnobisas, misi kiTxvisasac, cota ar iyos da, SiSi
gitans, aleqsandre diuma _ mamam keTil, sadResaswaulo wignad aqcia. mecxramete saukunis bolos ki ruseTis imperatoris
karze moRvawe, klasikuri baletis istoriis erT-erTma yvelaze
legendarulma frangma qoreografma _ marius petipam am zRapris
diumaseuli interpretaciis mixedviT or moqmedebiani baletis
dadgma gadawyvita.
qoreografis Canafiqris mixedviT, imperator aleqsandre mesamisTvis Seqmnili baleti aucileblad TavSesaqcevi, divertismentebiT uxvad gajerebuli, mxiaruli speqtakli unda yofiliyo.
petipam sadResaswaulo melodiebis Seqmna petre Caikovskis
daavala. Tumca, qoreografis survilis miuxedavad, maknatunas
ulamazesi musika, gansakuTrebiT finali, tragizmiTaa gajerebuli da es naRveli rogorc amboben, kompozitoris mier
mtkivneulad gancdil bavSvobasTan gamoTxovebis sevdas ukavSirdeba. dasajereblad rTulia, magram dRes ukve sayovelTaod
cnobili da sayvareli melodiebi `yvavilebis valsi~, Tu `Saqaryinulis cekva~, yvelgan rom mokrav yurs, radio-televiziiT, Tu
quCaSi _ telefonis zarad gaJRerebuls, kompozitors Tavis
droze ar mouwones: 1982 wels, peterburgis Teatr marinskiSi
gamarTuli maknatunas sapremiero Cveneba kraxiT dasrulda.
Magic on Winter Nights
and the Christmas Tale of
the Nutcracker
By Irina Bagauri
Northern countries such as Germany can have long, cold,
and gray winters. But not on Christmas when people decorate their houses, streets, and Christmas trees so beautifully, and bake incredibly delicious Christmas cakes like
baumkuchen!
This cold, yet inviting Christmas setting is one that is often
found in the so-called “winter works” of literature. Some of the
most famous include Shakespeare’s “Twelfth Night” and Dickens’ A Christmas Carol. But perhaps the most magnificent of
all is Ernst Theodor Amadeus Hoffmann’s Christmas tale The
Nutcracker. This is a story written two centuries ago about an
ugly nutcracker given to young Marie as a Christmas present
by her godfather Drosselmeier. The girl falls in love with the doll
and at night helps him defeat the king of the mice after which
the spell he is under breaks and the Nutcracker turns into a
handsome prince.
The story has numerous interpretations. The original version
by Hoffmann has a sullen Nutcracker in it and enough tragedy
and dark magic to bring chills to those reading it. Alexandre
Dumas turned it into a kind of holiday book. At the end of the
19th century, one of the most legendary figures of the classical
ballet, Marius Petipa, who worked at the court of the Russian
Emperor, decided to make a two-part ballet using Dumas’ version of the tale.
According to the choreographer, the ballet created for Emperor Alexander III was intended to be an entertaining and joyful play. Petipa tasked Pyotr Tchaikovsky with the accompanying melodies. But, against the choreographer’s wishes, the
GEOCELL . Winter 2011-2012
33
speqtaklis pirvelma warumateblobam didxans ar gastana. mas
Semdeg es baleti msoflios yvela prestiJuli Teatris scenaze,
sxvadasxva qoreografiiT daidga. am zRapriT sxvadasxva dros
lopuxovi, vaioneni, balanCini Tu noimaieri dainteresdnen.
siuJetis aTasgvari interpretaciis miuxedavad, maknatuna dRes
bavSvebis yvelaze sayvareli sabaleto warmodgenaa, romelsac
gulgrilad verc ufrosebi adevneben Tvals.
arsebobs gansxvavebuli, arcTu sabavSvo versiac: am baletis
hofmaniseuli pirquSi da fantasmagoriebiT gajerebuli saxiT
dadgma pirvelad rudolf nurievma gabeda. jer berlinSi da Semdeg
parizis legendaruli opera garnies scenaze. parizul speqtaklSi
hofmanis maris klara hqvia (iseve rogorc Tanamedrove multfilmebSi) gvaradac ara Stalbaumi, aramed silberhauzia da sulac
ar aris diuma-petipas marisaviT udardeli gogona, piriqiT, pirquS garemoSi cxovrobs, koSmarebi esizmreba da sasiyvarulo
gancdebi tanjavs. cnobilia, rom Tavad hofmani okultizmiT
iyo gatacebuli da garda imisa, rom germanuli romantizmis erTerTi yvelaze gamoCenili figuraa, garkveulwilad, fantastikis
Janris mwerladac gvevlineba. literatruris kritikosebis azriT,
Tavis droze, swored misi nawarmoebebis gavlena ganicades
iseTma didma klasikosebma, rogorebic edgar alan po, onore
de balzaki, gogoli da dostoevski arian. ase rom, nurievis
saSinelebaTa, gancdebiTa da mistikurobiT gajerebuli es qoreografia zRapris originalur versiasTan yvelaze axlosaa.
Tumca, bavSvebisTvis maknatuna dRemde diumas mier adaptirebul, jadosnur, keTil zRaprad rCeba. dRes TiTqmis ver naxavT
did sabaleto scenas, sadac saSobaod maknatunas ar cekvaven.
cekvaven CvenTanac da Sesabamisad, es baleti, iseve rogorc
mTel msoflioSi, saqarTveloSic guliT Seiyvares da ara mxolod obieqturi mizezebiT. subieqturad da gamorCeulad imitom,
rom rogorc amboben, Caikovskim TbilisSi, mis usayvarles
qalaqSi yofnisas dawera maknatunas musikis nawili. metic, erTerTi nawyveti, romelsac SemdgomSi arabuli cekva uwodes, sxva
araferia, Tu ara saqarTveloSi mosmenili qarTl-kaxuri iavnana.
marTalia, Tavis droze dedaqalaqelebi ganawyenebulan kidec qarTuli nanas arabuli saxelis gamo, magram, dRemde Tbilisis
TeatrSi, scenaze arabuli (grigoroviCis versiaSi _ induri)
Tojinebis gamosvlisas da am melodiis gaJRerebisTanave, darbazSi msxdomi mayurebeli uCveulod irindeba xolme.
34
jeoseli . zamTari 2011-2012
beautiful music of The Nutcracker, especially its finale, is full of
tragedy (some think the reason for this is Tchaikovsky’s painful
departure from childhood). Still, despite its sometimes gloomy
music, The Nutcracker has become one of the world’s most
well-loved and popular ballets – a staple of any city’s Christmas celebration.
But surprisingly this ballet was not well-received on it’s opening night in 1892. At the Marinsky Theatre in Saint Petersburg,
melodies such as the “Waltz of the Flowers” and the “Dance
of the Sugar Plum Fairy” were given poor reviews. However,
over time, The Nutcracker gained a large following and now
has been performed on the world’s most prestigious theatre
stages – attracting such famous choreographers as Lopukhov,
Vaionen, Balanchine and Neumeier.
Dumas’ version was not the only one to make it to the ballet stage. Hoffmann’s dark and gloomy original story was first
staged by Rudolf Nuriev in Berlin and then in the legendary
Garnier Opera in Paris. In the Parisian play, Hoffmann’s young
girl Marie is called Clara (just like in modern cartoons based
on The Nutcracker) and her last name is not Stahlbaum, but
Silberhaus. She is not a cheerful and untroubled girl as in Dumas’ verstion (and Petipa’s ballet), but rather lives in a gloomy
environment, has nightmares and is tortured by love. Hoffmann
interest in occultism may have played a part in this version’s
dark fantasy. According to literary critics, it is his works that influenced such great classical writers as Edgar Allan Poe, Honore de Balzac, Gogol and Dostoevsky. Nuriev’s take on Hoffman’s story is aptly choreography full of horror, dark emotions,
and mystery, and is the closest to the original version of the
fairytale.
However, for children, Dumas’ version of The Nutcracker remains a magical fairytale and today you will be hard pressed
to find a ballet stage that does not present The Nutcracker for
Christmas, including Georgia.
But Georgians have perhaps a little more appreciation for
the beautiful ballet. Tchaikovsky’s favorite city was Tbilisi, and
it was in Tbilisi that he wrote part of The Nutcracker’s music.
In fact, Tchaikovsky took a little bit of Georgia with him when
he created his music. The “Arab Dance” is the Georgian lullaby
arada, Tbilisel mayurebels garindeba didad ar uyvars. ufro
cecxlovani repertuari da Tavbrudamxvevi sabaleto triukebi
izidavs. miuxedavad amisa, mayurebelTa darbazSi saSobao
`maknatunaze~ iSviaTad Tu naxavT Tavisufal adgils. sxvagvarad warmoudgenelic iqneboda: Tbilisis Teatris repertuarSi
xom am baletis erT-erTi yvelaze warmatebuli _ grigoroviCis
mier moskovis didi TeatrisTvis dadgmuli versia gvaqvs, romlis scenografiisa da kostiumebis avtori, Teatris erT-erTi
yvelaze gamorCeuli mxatvari soliko virsalaZea.
maknatuna saqarTveloSi 90 wlebis bnel da gayinul TbilisSi Tavad grigoroviCma Camoitana da amgvarad, Tavisi
didi qarTveli megobrisa da partnioris _ soliko virsalaZis
xsovnasa da dabadebidan 90 wlis iubiles miago pativi.
virsalaZe sxvadasxva dros kinos mxatvrobazec muSaobda da
TeatrSic ara marto qoreografiuli speqtaklebi aqvs gaformebuli, magram klasikuri baleti misi mainc yvelze didi gataceba iyo. bavSvobaSi dadioda kidec Tbilisis qoreografiul
saswavlebelSi da Sesabamisad, Zalian kargad icnobda cekvis
xelovnebas. virsalaZe-grigoroviCis maknatuna moskovis
did TeatrSi rekorduli drois ganmavlobaSi _ 1966 wlidan
dRemde, pirvandeli saxiT, ucvlelad gadis. amboben, rom am
dadgmis warmatebaSi lomis wili sworedac rom solikos da
mis scenografias miuZRvis. mis maknatunaSi yvelaferi marTlac jadosnuria: naTlia droselmaieris joxi da didcxvira
niRabi, haerSi gamokidebuli navi, naZvis xis saTamaSoebi da
Stalbaumebis saxlis kedlebze Camokidebuli portretebic ki
solikosTvis damaxasiaTebeli iumoriT da pewiTaa Sesrulebuli. am speqtaklSi mayureblis, gansakuTrebiT, qarTvelebis
yuradRebas kidev erTi detali ipyrobs: maris grZelnawnavebiani da vercxlisferkabiani induri Tojina CacmulobiTa da
ieriT imdenad Camohgavs qarTvels, rom rogorc ki gacocxlebuli saTamaSo qarTuli iavnanas fonze iwyebs cekvas, sul
gaviwydeba misi arabul-induri warmomavloba.
Soba qveynad yvelaze lamazi dResaswaulia da mere ra, rom am
RamiT CrdiloeTis qveynebis moRuSul caze Sobis maxarebeli
varskvlavi xSirad sulac ara Cans, patarebma kargad ician, rom
am dros yovelTvis raRac uCveulo xdeba: orasi wlis winac
xom swored Soba RamiT iqca ufliswulad uSno kaklis satexi
Tojina _ maknatuna.
(Kartl-Kakhetian) that Tchaikovsky must have heard while in
Georgia.
Georgians were initially quite angry that Tchaikovsky called
the popular Georgian lullaby the “Arab Dance,” and even today, when the Arab dolls (in Grigorovich’s version Indian dolls)
come on to the stage, and the melody starts to play, everybody
becomes unusually quiet for a Tbilisi audience.
But still, you will not find a vacant seat at The Nutcracker at
the Tbilisi Opera Theatre, which plays one of the most impressive versions of this ballet – the one created by Grigorovich for
the Bolshoi Theatre in Moscow, with scene and costume designer Soliko Virsaladze.
The Nutcracker was actually brought to Georgia by Grigorovich himself to honor his Georgian friend and partner Soliko
Virsaladze on his 90th birthday. Virsaladze’s main work was
in theatre; however at times he worked in the cinema arts as
well. But his true passion was classical ballet, and as a child
he attended the Tbilisi Choreographic School to learn the art
of dance.
The Nutcracker by Virsaladze-Grigorovich, in its original
form, has been running in the Bolshoi Theatre in Moscow for a
record length of time – since 1966, and it is said that the lion’s
share of the show’s success belongs to Soliko’s scenery. Everything in her Nutcracker is magic: the stick and big-nose mask
of godfather Drosselmeier, the boat hanging in the air, and the
Christmas tree toys. Even the portraits hanging on the walls of
the Stahlbaums’ house bear the humorous and touching characteristics of Soliko’s designs.
And when Marie’s Indian doll, with her long woven hair and
silver dress, comes to life and starts dancing to a Georgian
lullaby, she looks so much like a Georgian that you completely
forget her costume’s Arabic-Indian origin and she is, for a moment, Georgian just like the song she dances to.
Christmas is the most beautiful holiday and even though
the Christmas Star is often not visible in the dark skies of the
northern countries, children know that something extraordinary happens over the holidays that turn the cold and dark into
something wonderful. It was two hundred years ago that the
ugly Nutcracker turned into a handsome prince.
GEOCELL . Winter 2011-2012
35
buxari
Fireplace
avtori giorgi kekeliZe
By Giorgi Kekelidze
didebisTvis da patarebisTvis _
erTnairad Tbili
Equally Warm for Adults
and Children
saaxalwlo wignebi
TiTqos Zveli da wasuli ambavia. ai, Zvelmodurs rom arqmeven _
iseTi. viRac ityvis kidec: ra dros buxari da minavlebuli nakverCxalia, odnav rom feTqavs da iseT siTbos Segvaparebs, arc Zili,
rom ar ginda da arc xetiali. wignis kiTxvaRa rom gesurvileba ra,
Tu kiTxvis moyvaruli kaci xar _ sxivisi ZiliT gaZRoma da sxvisi fexiT xetiali. limonCayvinTuli Cai an Tundac Wiqa wiTeli
Rvino,
gareT ki civa, civa...
erTi Zveli anekdotiviT gamouva,
cota gadasxvaferebulad, im viRacas, vinc am saqmis wasulobaze
gvetyvis da mere aRgviwers _ kidev ufro mogvindeba, sulac miviwyebuli rom gvqondes.
hoda, mivusxdeT. buxari xom simboluri saqmea axla _ Rumelebs,
eleqtro Tu gazis gamaTboblebs da gadavSaloT... oh, ukacravad.
marto es zmna aRar wagvadgeba, ukve viRac qindls moimarjvebs,
viRac kompiuters. anu CavrToT an gadavSaloT.
ragvari wignebis kiTxva sjobs saaxalwlo dReebSi?
Cemi
gamocdilebiT da sxvaTa dasturiTac, es is literaturaa, sabavSvo
da sadidoc rom erTnairad eTqmiT. zogisTvis infantiluric ki.
Tumca aris dro, romelsac es sityva mxolod dadebiTi TvalsazriT
ergeba. da ra droa, es dro, Tu ara saaxalwlo dReebi _ gamoucnobi suniT gaJRenTili irgvliveTi, maTTvisac ki visac zeimebi
gasagonad ejavreba.
ai, is wignebic _ amjerad 4 maTgani:
mark tveni ,,heklberi finis Tavgadasavali~
aq Tovlis babuebs da fifqiebs ver SexvdebiT, magram saTqmeli
iseTia, axal wels rom axloblebs usurveben da sakuTar Tavsac
_ wigni ocnebebis asrulebas eZRvneba. vin aris heklberi _ egeb
yvela bavSvis krebiTi saxe, romelic cxovrebis uzarmazar mdinares
tiviT mihyveba. gzaze uamrav da gansxvavebul adamians daimgzavrebs. wlebi gadis. mravalgan Camoinapirebs _ yvelgan sirTule
da faTerakia. Tavisuflebis Zebnac xom uamisod gardauvalia. didostaturad aRwerili aTasgvari xasiaTi, saocar personaJTa mTeli
wyeba isea dalagebuli genialur wignSi, rom zedmetobis natamals
ver daZebniT. ocnebebis asruleba ki pirobiTia _ aucilebeli xom
aris sasaxleebi inatro da oqro-vercxli. natvra asruleba asec SeiZleba, wevxar mindorSi, Cibuxs aboleb, gverdiT monobidan gamoxsnili megobari gizis da eubnebi: yuri damigde jim!
luis keroli _ ,,alisa saocrebaTa samyaroSi~
albaT, yvela Cvengans gvinda raRac saocreba moxdes _ Tundac erTxel mainc, JiletSi gamowyobilma bocverma Camogvirbinos,
romelic axal, jadosnur samyaroSi gagvityuebs. iq SegiZliaT iseTi
saqmeebi CaidinoT, rasac verc ki warmoidgendiT _ magaliTad _
erT wamSi dapataravdeT da erT wamSive gaizardoT. es xom, raRac
New Year Books
Reading by the fireplace might be old-fashioned. But when you
don’t feel like sleeping or taking a walk, and simply want to read
a book on a cold day in a warm spot and drink tea with lemon or
sip on a glass of red wine, being near a fireplace is the best spot.
So, let’s sit down at the symbolic fireplace - even if it is a modern gas or heating device and enjoy an open-book. Or, I suppose, in the modern world, a kindle, or a computer is more likely.
So, let’s turn on or crack open a book.
But what kind of books should a person read during holidays?
From my own experience and by gathering the opinions of others, the following is the literature which is often described as the
literature for children and adults alike. However, there is a time
for this type of literature, even if it is something that might childish. And the holidays are such a time.
Adventures of Huckleberry Finn by Mark Twain
You will not meet Santa Clauses and Snow Whites here, but
this book is devoted to making come true. Who exactly is Huckleberry? He is the collective face of every child floating down the
huge river of life by raft, taking along a lot of different people on
his way. With passing years, there are the inevitable obstacles
to overcome to have a free and happy life. Masterly described,
Twain creates a series of amazing scenes and characters so well
described and arranged that you will not come across anything
extra here. Twain sends the message that dreams don’t have to
be about golden palaces. A dream can come true lying in a field,
smoking a pipe and telling your friend, a runaway slave, who is
sitting beside you, "Listen here, Jim!"
GEOCELL . Winter 2011-2012
37
azriT, sxeulidan gamoZromas niSnavs anu adamianebis yvelaze mTavari sadardeblis _ sikvdilis gadalaxvas. aRarfers vambob sxvadasxva cxovelebTan saubarze, arnaxul samefo karze mogzaurobaze
da sxva msgavs eniT aRuwerel da xSirad nasizmrev ambebze. mokled,
amis mere misi ekranizaciebic SegiZliaT naxoT _ Zveli da Tu sul
axali _ oRond uwignod araferi gamova, garwmunebT..
tuve iansoni _ trolebis zamTari
marTalia dRes trolebma da trolingma, maTTvis, vinc ,,internetxulignobebSi~ CarTulia, sul sxvagvari mniSvneloba SeiZina,
magram buxris win Zvel, naturalur trolebs sjobs mivmarToT.
troli skandinaviur miTologiaSi, zebunebrivi arsebaa, romelic,
Alice's Adventures in Wonderland by Lewis Carroll
The child in each of us wants a small, white rabbit with a watch
running past, luring us into a magical world of tea parties with
madmen and talking flowers. In Carroll’s world, you can do
things that you could not even imagine - shrink down to the size
of a pea in a second, or grow to the size of a giant the next. It is
about leaving your body, and overcoming death - a book that
is almost indescribable it is so full of the odd, and bizarre. And
while you can watch many adaptations of Alice’s Adenvtures in
Wonderland on DVD, be sure that without the book, your experience in Alice’s magical world will be lacking.
Moominland Midwinter by Tove Jansson
Although trolls and trolling have acquired absolutely different
meanings for those involved in Internet hooliganism, we’d better
stick to old, traditional trolls while sitting in front of a fireplace. In
Scandinavian mythology, trolls are supernatural creatures who, as
a rule, are quite hostile towards people. But Tove Jansson, a woman writer who is considered to be the successor to famous fairy tale
writer, Hans Christian Andersen, shows the world a quite different
sort of troll. This book is the fifth in the series of Tove Jansson’s
Moomin’s books and is designed for reading in winter.
While the rest of the Moomin family is in the deep slumber of
their winter hibernation, Moomintroll finds himself awake and
unable to get back to sleep - this is how his adventure starts,
with new friends and a lot of interesting stories. This story is also
about overcoming xenophobia - when a creature like a troll becomes so close to us, it is difficult not to overcome a fear or hatred of strangers.
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jeoseli . zamTari 2011-2012
rogorc wesi, adamianisadmi mtrulad ganwyobilad gvevlineba. magram
udidesi mezRapris andersenis gamgrZeleblad saxeldebulma mweralma
qalma, tuve iansonma sul sxvagvari trolebi daanaxa samyaros. es
wigni muminebis gamxmaurebuli ciklidanaa da maT Soris yvelaze
ufro sazamaTro sakiTxavia, Tu SeiZleba ase iTqvas. mumin troli
zamTris erT dRes, roca gamoiRviZebs, aRmoaCens, rom yvela sxva
mumins sZinavs, aqedan iwyeba misi Tavgadasavali _ axali megobrebiT da sxva mravali saintereso ambiT. es moTxroba adamianis
mier qsenofobiis daZlevazecaa _ roca iseTi arseba, rogoric trolia, CvenTvis Sinauri xdeba, ucxosadmi SiSi an siZulvili, Znelia
ar gadalaxo.
arCil sulakauri ,,salamuras Tavgadasavali~
albaT, yvela drois saukeTeso qarTuli literaturuli zRapari,
romlis animaciuri ekranizacia Zalian bevrs mSvenivrad gaxsovT.
ai, wigni ki, SesaZloa, araerTs dagaviwydaT kidec. arada, gaxseneba
Rirs. namdvilad Rirs. araCveulebrivi fantasmagoria, mkafio alegoriebiT da jadosnuri ganwyobiT aqaurobas pirvelive furclebidan
mogwyvetT da qondareTSi gadagasaxlebT _ zarmacuna ufliswuls,
cicinaTelebis mzeTunaxavi, ulamazes baiasTan TamaSi moesurva
da mihgvares kidec. oRond gogonas survilis sawinaaRmdegod.
hoda, megobris saSvelad, Wia-maiebis salamura aTasgvar gansacdels
gamoivlis, ras aRar gadaawydeba. sabolood yvela sirTules daZlevs
da gamoixsnis kidec. vis aRar gadaawydebiT aq _ sasacilo, grZelcxvira pirvel vezirs, crumzeTunaxav frintasa da Wirveul qondaruxs,
kariskacebs rom sul simwris ofls adens. brwyinvale eniT dawerili
wigni, bevri amosacnobi ambavi da bevric saidumlo, romelic ise
lamazia, amoxsanac ar SeecdebiT. axali wlis xiblic xom esaa _
bolomde verc ki xvdebiT, ras zeimobT.
The Adventures of Salamura by Archil Sulakauri
This is probably the best Georgian literary fairy tale to date.
Many of us probably remember its animated adaptation, rather
than the book. But the brilliant phantasmagoria with clear allegories and magic moods will take you away to the fantastical
Kondareti and make the book a worthy read. When a lazy prince
expressed a desire to play with the beautiful firefly, Baia, she was
forcibly taken to him. In order to help Baia, Salamura must overcome many obstacles to save her. The many characters in the
book - the First Vizier with a big nose, false beauty Frinta, and
capricious Kondarukhi - that bring it to life. The book, beautifully
written, has mysterious stories and secrets, that are so captivating that reading about them is enough, and solving them is
secondary. The book’s charm is like the celebration of the New
Year - you never understand completely what you are celebrating because you are never sure what is next.
5 milioni kroni
keTili jadoqrisaTvis
Five Million Kroner for a
Wizard of Fairy Tales
avtori ana mayaSvili
ilustracia TaTia nadareiSvili
By Ana Makashvili
Ilustration Tatia Nadareishvilli
rac ki ram magari moxda amqveynad, yvelaferi, pirvel rigSi, jer
adamianis warmosaxvaSi moxda.
astrid lindgreni
Everything great that ever happened in this world happened first
in somebody’s imagination.
Astrid Lindgren
`xandaxan kargia, bavSvi rom xar da gansakuTrebiT maSin, roca
Sobaa...~ _ werda Carlz dikensi `saSobao simReraSi~; wignSi,
romelic gamocemidan _ 1843 wlis dekembridan _ dRemde saSobao
prozis erT-erT sayvarel klasikad rCeba, romelmac me-19 saukuneSi
daviwyebas micemuli saSobao tradiciebi evropaSi, da gansakuTrebiT britaneTSi, ganaaxla da romelic sapatio adgils ikavebs im
50 wignSi, romelmac samyaro Secvala.
da ras SeuZlia samyaro Secvalos? xandaxan sruliad ubralo gulwrfelobas, ambavs, sadac sikeTe imarjvebs, SobisTvis damaxasiaTebeli saswauli xdeba da yvelaze ukmexi, Zunwi gmiris, skrujis,
civi guli marTlac iseT siTbosa da saTnoebas ibrunebs, marto
bavSvobaSi rom hqonda.
2005 wlis aprilSi da 2007 wlis noemberSi msofliom ori mniSvnelovani TariRi aRniSna. erTi daniaSi, qalaq odensSi, meore
ki SvedeTSi, vimerbiSi. 2005-Si uolt disneis STamagonebeli da
yvela drois bavSvebis sayvareli danieli mezRapris, hans qristian
andersenis orasi wlisTavi aRniSnes, 2007-Si ki bavSvebis kidev
erTi usayvarlesi Svedi mwerlis astrid lindgrenis dabadebis asi
"It is good to be children sometimes, and never better than
at Christmas," Charles Dickens writes in A Christmas Carol,
which remains a favorite since it was first published in December 1843. It restored the forgotten Christmas traditions
in Europe, especially in Britain, and took its place among the
50 books that have changed the world.
And what kind of story can change the world? Sometimes,
one with absolute sincerity can do it - such as one in which
kindness wins, Christmas miracles happen, and even the
cold heart of the sour and stingy Scrooge returns to the
warmness and virtue of his childhood.
In April 2005 and November 2007 the world celebrated two
important dates for two of the world’s most well-known story
tellers. First, the city of Odense, Denmark was host to the
200th anniversary of the birth of Danish fairy tale writer and
Walt Disney’s inspiration, Hans Christian Andersen. While
in Vimmerby, Sweden, the 100th anniversary of favorite
Swedish writer Astrid Lindgren was celebrated. With ador-
42
jeoseli . zamTari 2011-2012
wlisTavi. samyaros bavSvebis didi siyvarulisa da imis garda, rom
andersenica da lindgrenic msoflioSi yvelaze metad Targmnili
avtorebis ormocdaaTeulSi Sedian (anderseni me-8 adgilasaa, lindgreni _ me-20-ze), maT kidev erTi ram aerTianebT: skandinavia
_ gnebavT, geografiuli termini da gnebavT, socio-kulturuli
konstruqti. asea Tu ise, SemTxveviTi albaT araa, orive avtori
CrdiloeTis qveynebis Svilia.
skandinavia _ mistikur-realuri laplandia, CrdiloeTis irmebi,
arqtikuli wre da TeTri Rameebi _ is, rac skandinavias popturizmisTvisac iseTive mimzidvels xdis, rogorc ezoTeruli miTologiisTvis. pirvelis magaliTad santa-klausi gamodgeba, romlis samSoblodac dasavlurma kulturam swored skandinavia airCia
da romelic sulieri siwmindisa da transcenturobis arqetipadaa
miCneuli; ezoTerulma miTologiam ki CrdiloeT polusi RmerTis da zebunebrivi adamianebis adgilad cno, adgilad, romelic
CrdiloeTs miRmaa da ver lokalizdeba rukaze.
magram davubrundeT rukas. rukis farglebSic sakmaod bevri
ram xdeba zRapruli, me-19 saukunea, `cecxli buxarSi gizgizebs,
CemTan Cemi muza modis da uamrav ambavs miyveba, yoveldRiuri
garemodan CemTan gmirebi mohyavs da meubneba: `Sexede am xalxs,
Sen maT icnob, daxate isini, maT unda icocxlon!~, da ase iwereba
`medgari Tunuqis jariskaci~, `Tovlis dedofali~, `kvesi~, `mefis
axali tanisamosi~... da Cvenamde Tundac marto am zRaprebs rom
moeRwiaT, mkiTxvels mainc ecodineboda, rogori unda iyos didi
mezRapris azriT, adamiani: mtkice, rogoric Tunuqis jariskaci,
mosiyvarule da erTguli, rogoric gerda, uSiSari, rogoric jariskaci `kvesidan~ da iseTive pirdapiri da samarTliani, rogoric
bavSvia `mefis axal tanisamosSi~. samyaro gacilebiT uintereso
da carieli iqneboda `uSno ixvis Wukis~, im asanTebis gamyidveli
patara gogonas gareSe, romelmac axali wlis Rames vercerTi asanTi ver gayida...
ing children across the globe, both Andersen and Lindgren
are among the most widely-translated authors in the world
(Andersen is the eighth most translated author, and Lindgren
the twentieth). But there is one lesser known fact that joins
these two famous authors: They are both from Scandinavia.
Scandinavia - mystic-real Lapland, Northern deer, the Arctic
Circle and white nights - something that makes Scandinavia as attractive for pop-tourism, as for esoteric mythology.
Santa Claus can serve as an example for the first, especially
as Scandinavia was chosen as his motherland by western
culture and who is believed to be an archetype of spiritual
cleanness; while esoteric mythology recognized the North
Pole as the place of the God and supernatural people, the
place, which is beyond the North and cannot be localized on
the map.
Many fantastic things happen within the framework of the
mystical northern map where the real lives of story tellers
inspire fantastical fairy tales. In the 19th century Andersen
writes in a letter, "My muse visits me, tells me strange fairy
tales, fetches me comical figures from daily life, aristocrats
and commoners, and says: ‘Look at those people, you know
them, depict them and — they shall live!’" And it is this combination of real and mystic that "The Steadfast Tin Soldier,"
"The Snow Queen," The Tinderbox," "The Emperor’s New
Clothes," and "The Ugly Duckling" were written in a way that
needed no illustrations. From the great fairy-tale writer we
were introduced to the steadfast and courageous tin soldier, and the loving and devoted Gerda, and the directness
and fairness of a child in "The Emperor’s New Clothes." The
world would have been much less interesting without "The
Ugly Duckling," about an duck, not accepted by his family,
GEOCELL . Winter 2011-2012
43
amitomaa, rom andersens dRes msoflios sxvadasxva kunWulSi
erTnairi siamovnebiT kiTxuloben didebic da patarebic, misi
dauviwyari gmiris, `qalTevzas~ qandakeba kopenhagenSi Casuli turistebis mTavari fokusia, mis saxelze ori literaturuli premiaa
Seqmnili: hans qristian andersenis literaturuli premiiT 2010
wlidan is cocxali avtorebi jildovdebian, romelTa Semoqmedeba
danieli mezRaprisas waagavs, gamarjvebulisTvis gadacemuli 500
aTasi daniuri kroni premias erT-erT yvelaze mdidruls xdis;
andersenis jildos (mas xSirad `sabavSvo literaturis nobelis
premias~ uwodeben) ki sabavSvo literaturis avtorebi 1956 wlidan
iReben (1966-dan premia ilustratorebisTvisac gaicema).
da ra gasakviria _ 1958 wels am jildos mflobeli me-20 saukunis skandinavieli mezRapre, qalbatoni lindgreni xdeba _ mwerali, romlis saxelobis premia misi gardacvalebisas (2002 wlidan) Seiqmna, kidev ufro masStaburia da sabavSvo literaturis
avtorebs 5 milioni Sveduri kroniT ajildoebs. andersenisgan
gansxvavebiT, did da siyvaruliT savse ojaxSi gazrdils, pirvelad xuTi wlis asakSi waukiTxa dedam danieli mezRapris `patara
klausi da didi klausi~, STabeWdilebis qveS iyo da albaT maSin
arc ifiqrebda, rom mogvianebiT, Tavad dawerda iseT wignebs,
romlebsac mTel msoflioSi, didebi da patarebi, yvelaze metad
Seiyvarebdnen. ise, anderseniviT, manac SedarebiT gvian gamosca
wigni: danieli mezRapre sadRac 30 wlamde, Svedi ki TiTqmis
40 wlamde zRaprebis Seqmnis tradiciul gzebs mimarTavdnen _
zepirad Txrobas.
hoda, zustad ase, saRamoobiT, astrid lindgreni Tavis avad
gamxdar qaliSvils uambobda xolme zRapars pepi grZeliwindaze...
magram erTxelac, zamTarSi, stokholmis moyinul quCaze waicqa,
fexi moitexa, ramdenime kvira logins miejaWva da qaliSvilis sayvareli zRapari dawera, wignad TavisiT Sekra da Svils dabadebis
dReze aCuqa. gogonam deda daarwmuna _ wigni gamomcemlobaSi
44
jeoseli . zamTari 2011-2012
who blooms into a beautiful swan and finds love, or "The Little Match Girl," about a child who fails to sell even a single
match on a cold New Year’s Eve and dies with visions of her
kind grandmother as comfort.
For his exceptional works, two literary awards have been
created in Andersen’s name. The Hans Christian Andersen
Literature Award is a Danish literary award established in
2010 and is given to a living author whose work resembles
Andersen’s. It has one of the largest purses among literary
prizes with the winner receiving Kr 500,000. The Hans Christian Andersen Award (sometimes known as the "Nobel Prize
for Children’s Literature") has been given to authors since
1956 and to illustrators since 1966 in recognition of a "lasting contribution to children’s literature."
In 1958, Astrid Lindgren won the Hans Christian Anderen
Literature Award, and more than 40 years later (in 2002), had
a prize established in her name that currently totals SEK 5
million.
Astrid Lindgren was five years old when her mother first
read her Andersen’s "Little Claus and Big Claus." Lindgren
at the time probably did not expect that later she would write
such books, and that they would become favorites for children and the adults throughout the world. Like Andersen,
Lindgren also published her first book at a later age - before the age of 30 and 40, respectively, both Andersen and
Lindgren used the traditional methods of creating fairy tales:
storytelling.
Before she put pen to paper, Astrid Lindgren would tell
stories to her ailing daughter about Pippi Longstocking. It
wasn’t until Lindgren slipped on the icy streets of Stockholm and, laid up with a broken leg, she began to write her
gavagzavnoTo. gagzavnes da ai, rogor gaicno msofliom pepi grZeliwinda! SvilisTvis gakeTebuli saCuqari uamravi bavSvisTvisac
saCuqari aRmoCnda.
magram saCuqrebi amiT ar damTavrebula, radganac `qalaq stokholmSi, yvelaze Cveulebriv quCaze, yvelaze Cveulebriv saxlSi
cxovrobs yvelaze Cveulebrivi ojaxi...~ da swored am ojaxSi,
bavSvebisTvis aseT Cveul, myudro da nacnob samyaroSi Cndeba
karlsoni, sruliad uCveulo, propeleriani arseba, romelic saxuravze binadrobs.
da iqneba es pepi, karlsoni, lionebergeli emili, yaCaRis asuli
ronia, biulerbiueli Tu saltkrorkis kunZulze mcxovrebi bavSvebi, isini dedamiwis sxvadasxva kuTxeSi mcxovrebi bavSvebisa
da mSoblebis yoveldRiurobas gamudmebiT amdidreben. `erTi adamianis daRvremili bavSvobis gaxaliseba Tu mainc SevZeli, maSin
kmayofili var~, _ ambobda lindgreni da sinamdvileSi, milionobiT aseTi bavSvoba gaaxalisa. misi gmirebi dRemde agrZeleben
sabavSvo pop-kulturis nawilad yofnas _ multfilmebis, speqtaklebis Tojinebis, sabavSvo kalendrebisa Tu saaTebis saxiT.
jadosnuri skandinaviis yvelaze ganTqmuli binadrebis _ andersenisa da lindgrenis mdidarma warmosaxvam, gulwrfelma empaTiam bavSvebisadmi, TavianTive bavSvurobam da siyvarulma skandinavia kidev ufro jadosnur mxared aqcies. maTi gmirebisTvis
ki geografiuli sazRvrebi ar arsebobs da jer kidev maSin ar
arsebobda, sanam interneti Seamcirebda am sazRvrebs. es gmirebic, etyoba, CrdiloeT polusiviT usazRvroni arian. polusiviT,
sadac santa klausi binadrobs.
miiReT am jadoqrebis saCuqari guluxvad da gulic ise gagilRvebaT, rogorc kais `Tovlis dedofalSi~. da sulac ar iqneba cudi,
didi rom xar, Sobas.
daughter’s favorite story down as a birthday present. Her
daughter persuaded Lindgren to send the book to a publishing house, and this is how the world got acquainted with
Pippi Longstocking. The gift made for her daughter became
a gift for a world of children.
But this was not Lindgren’s only gift. Her other well-known
series about the mischievous Karlsson, who lives on the roof
of "a very ordinary apartment building, on a very ordinary
street in Stockholm," became well-known across the globe,
especially in Russia.
And be it Pippi, Karlsson, Emil of Lönneberga, Ronia the
robber's daughter, the Bullerby children or the children living on Seacrow Island, they all enrich the everyday lives of
children and parents alike. "If I have managed to brighten
up even one gloomy childhood - then I’m satisfied," Astrid
Lindgren said. Actually, she brightened up millions of children. Along with her classic tales in books, her characters
still represent a part of children’s pop-culture - in the form of
cartoons, plays, toys, kids’ calendars or clocks.
Andersen’s and Lindgren’s rich imaginations, frank empathy with children, their youthfulness at heart, and their love
have highlighted Scandinavia as a miraculous, and mystical
land. But for their characters there are no geographical borders. Their influence is boundless.
So, accept the gift from these wizards of fairy tales have so
generously given, and your heart will melt like that of Kay’s
in "The Snow Queen." And it will not be bad at all that you are
an adult on Christmas Day.
GEOCELL . Winter 2011-2012
45
Soba daniSnulebis adgili...
A Destination
Christmas
avtori nina axlouri
By Nina Akhlouri
iseve, rogorc yvela dResaswauls, Sobasac Tavisi aromati
aqvs. mandarinebis, dariCiniani namcxvrebis, gluvainis surnelze moulodnelad ucnauri SegrZneba Cndeba, TiTqos sul male
saswauli unda moxdes. SesaZloa, es bavSvobidan gamoyolili
refleqsia, romelic yovelTvis gvaxsenebs am dRis gansakuTrebulobas, radgan ar arsebobs sxva ufro mniSvnelovani TariRi,
romlis lodinsac ramdenime TviT adre daviwyebT. zogs naZvis
xis morTvis idea axarebs, sxvebs _ Tovlis babuisa da saCuqrebis miRebis molodini, viRacas ki, ubralod, sababi sWirdeba
imisTvis, rom ocnebebis materializeba SeZlos...
zogierTebisTvis erT-erTi aseTi ocneba Soba-axali wlis
dReebis sxvagan gatarebaa, mSobliuri saxlisgan moSorebiT,
sadac gansxvavebuli tradiciebi da am dResaswaulebis aRniSvnis
sxva wesebia. axali SegrZnebebisa da ucxo adgilebis naxvis ideiT moxiblulebi, isini gulmodgined iwyeben turistuli saagentoebis SemoTavazebebis Zebnas, romlebic ZiriTadad parizis,
dubaisa Tu egviptis sagzurebs sTavazoben. vfiqrobT, arsebobs metad saintereso adgilebic, sadac zamTris dResaswaulebis gatareba ufro lamazad SeiZleba:
Like all holidays, Christmas has its own unique smells, tastes,
and sounds. A wonderful feeling swells inside us with the aroma of tangerines, cakes with cinnamon, and Glühwein, as if a
miracle is going to happen quite soon. It is a feeling from our
childhood - a fantastical day we have been anxiously awaiting
with the first signs of winter since we were small. Some are happy to decorate a Christmas tree at home, some expect Santa
Claus and gifts shared with family, while others simply need a
reason to realize their dreams.
And for some people their holiday dreams are not found at
their home address, but rather far away, where there are different traditions and different rules for celebrating the holiday
season. They want to experience new feelings in new places.
When they start looking places to go, they find that most travel
agencies suggest trips to Paris, Dubai or Egypt. But we think
there are more interesting places one can spend winter holidays.
We start with Finland. If Santa Claus spares no effort to visit
us every year, why shouldn’t we visit him at least once? While
46
jeoseli . zamTari 2011-2012
pirvel rigSi, aseTi adgili, albaT, fineTSia. Tu santa
klausi yovel wels irjeba imisTvis, rom CvenTan movides,
erTxel xom isec SeiZleba moxdes, rom mas Tavad CavakiTxoT. Tu adre bevrs laplandia gamogonili adgili egona,
axla zustad SeiZleba imis Tqma, rom santas saxli namdvilad aqvs da is fineTis CrdiloeTSi mdebareobs, ruseTis sazRvarTan axlos. aq moxvedra rovaniemidan avtobusiT
sul raRac ocdaaT wuTSi SeiZleba. adgils ucnauri saxeli
_ korvatunturi hqvia, sofels ki, ubralod, santa klausis
sofeli. aq erT patara gorakze santas saxlia, garSemo ki
tye, sadac gnomebi cxovroben da mas saCuqrebis darigebaSi
exmarebian. radganac maTi naxva adamianebis umravlesobas
ar SeuZlia, didebi santa klausis sofels gasarTob parks
eZaxian da raRacaSi albaT marTlebic arian _ aq SesaniSnavad
gaerTobiT. jer santas saxlSi SeivliT da buxarze dadebul
jadosnur zardaxSas moinaxulebT, romlis SigTavsi aravis
unaxavs, radgan gasaRebi patrons sul Tan daaqvs, Semdeg
mis saxelosnoSi Sevlac SeiZleba, marxiliT gaseirnebac da
rac mTavaria, fostaSi santasTvis werilis datovebac. korvatunturSi marTla SeiZleba imaSi darwmunebuli iyoT, rom
adresati werils aucileblad miiRebs...
religiuri adamianebisTvis adgili, sadac Sobis gatareba
aucileblad Rirs, romia. kaTolikeebi xom Sobis dResaswauls
gansakuTrebulad lamazad aRniSnaven, rac am qalaqSi yvelaze
previously many people believed that Lapland was an imaginary place, now it can be said for sure that Santa has a real
house, located in the northern part of Finland, in the vicinity
of the Russian border. One can get there from Rovaniemi by
bus in about 30 minutes. The place has a strange name - Korvatunturi - while the village is simply called the Santa Claus
Village. Santa’s house is located on a small hill surrounded by
forests. The gnomes, living in these forests, help Santa deliver
Christmas gifts. Since the majority of people cannot see them,
adults call the Santa Claus Village an entertainment park, and
on some level they are correct. But regardless of its name, you
will have a brilliant time. You will first visit Santa’s house and see
Santa’s magical box over the fireplace - the content of which is
unknown to anyone, as Santa always keeps its key to himself.
Then you can visit Santa’s Workshop, or enjoy the traditional
reindeer-driven sleigh ride. And what is most important, you
can leave a letter for Santa in his postbox. You can be sure in
Korvatunturi that the addressee will definitely receive your letter.
There is one more place in Lapland, offering what is probably
the most beautiful Christmas landscape in the world. This is the
city of Tromsø, "The Capital of Arctic" and "Paris of the North"
in northern Norway, where you can spend a real Scandinavian
Christmas. You can do everything here that you dreamed of doGEOCELL . Winter 2011-2012
47
metad igrZnoba. Sobis mesaze daswreba romis grandiozul
taZrebSi dasamaxsovrebeli movlena gaxdeba. esec rom ar
iyos, dResaswaulebi SesaniSnavi mizezia am uZvelesi qalaqis mosanaxuleblad wlis im periodSi, rodesac yvela kuTxekunWulSi Semwvari wablis surneli trialebs, moednebze gamarTul saSobao bazrobaze ki gemrieli saSobao namcxvris,
biscotti-s gasinjvis saSualeba geZlevaT.
Tumca, amqveynad arseboben adamianebic, romlebisTvisac
Sobas religiuri daniSnuleba ar aqvs, is, ubralod, dResaswaulia. am SemTxvevaSi gezis aRebas tokiosken girCevT.
erTi SexedviT, amomavali mzis qveyanaSi qristes Sobis aRniSvna ucnauri movlenaa, magram iaponelebs uyvarT
dResaswaulebi. xelovnuri naZvebiT morTul tokios quCebSi
kurisumasus, iaponur Sobas aRniSnaven. man Tavisi, originaluri tradiciebi SeiZina. mTavar saSobao kerZad aq Semwvar
wiwilas da marwyvis namcxvars SemogTavazeben. kurisumasus
kidev erTi specifikuri mxare isaa, rom aqauri Soba ufro
romantikulia, vidre religiuri an bavSvebisTvis sayvareli
dRe. marTlac, ratom unda elodoT valentinobas, rodesac
karze Sobis Ramea momdgari?
Tovlis moyvaruli gurmanebisTvis Crdilo amerikis kontinentze kidev erTi stumarTmoyvare qalaqia _ kvebeki.
saSobaod is gansakuTrebiT lamazi xdeba _ mTlianad naTdeba da naZvis xeebiTa da sxva dekoraciebiT irTveba. umetes
48
jeoseli . zamTari 2011-2012
ing in your childhood. You can enjoy dog sledding in the snow,
and seeing islands and fjords scattered in the sea. And, starting from 6 p.m., you can view the northern lights (aurora borealis) from a jacuzzi on a hotel roof - an unforgettable feeling,
worth experiencing during your Christmas holiday.
For religious people, Rome is the place to go for the Christmas holiday. The Catholics celebrate Christmas beautifully - in
a way felt all over the city. Attending a Catholic Mass in one
of the Roman cathedrals will be an unforgettable event. The
Christmas holiday is the best time to visit this ancient city - a
period of the year when the smell of roasted chestnuts is everywhere and you can taste Biscotti at the Christmas fairs in the
squares.
However, for those more interested in the cultural aspects of
the Christmas season, Tokyo is the place to go. At first, it might
be a strange phenomenon to celebrate the birth of Jesus Christ
in the "Land of the Rising Sun," but the Japanese people enjoy
celebrating holidays too. Kurisumasu, Japanese Christmas, is
celebrated in the streets with decorated artificial fir trees. The
country has its own original traditions. You will be offered fried
chicken and strawberry cake as the main Christmas dishes.
And you will find here that Christmas is more romantic, rather
than a religious or children’s holiday - akin to Valentine’s Day.
Quebec is another hospitable city in the North American
SemTxvevaSi dResaswauls kvebeki Tovliani xvdeba, rac am
SemTxvevaSi damatebiTi bonusia. kvebekSi namdvil Sobas
gaatarebT, Tanac aq Zveli evropuli tradiciebi aqvT SenarCunebuli da rac aranakleb mimzidvelia, adgilobrivi samzareulos yvelaze daxvewil da gemriel kerZebs gvTavazoben. rodesac kvebekur saSobao menius vaTvalierebT, gasagebi xdeba,
ratom iqca es qalaqi amerikelebisTvis sayvarel saSobao adgilad. soko naRebisa da mocvis sousiT, sunelebiani xorcis
Rvezeli, oqrosfer SaqarSi gamomcxvari kremiani namcxvari
da ra Tqma unda, ganTqmuli kvebekuri vaSlis Rvino da adgilobrivi viski is mizezebia, romlis gamoc kvebekSi ufro
Soreuli qveynebidanac Cadian.
Tu Sobas Tovli mogbezrdaT, am SemTxvevaSi argentinis
dedaqalaqi gimaspinZlebT. dekembris TveSi buenos airesSi temperatura maRalia _ aq zafxulia da axali wlis gatareba buxarTan mjdoms ar mogiwevT. amis nacvlad nela
gaiseirnebT la platas sanapiroze, estumrebiT aqaur myudro
kafeebs, icekvebT tangos da Tu siTbo mainc ar iqneba
sakmarisi, CrdiloeTSi, havanasken aiReT gezi. roca gaqvs
kuburi sigara, moxito, salsa saRamoobiT da dilas mziani
karibis kunZulebze xvdebi, uneburad mTavari, santa klausis
arsebobac ki SeiZleba gadagaviwydes _ dResaswaulis mosasvlelad saCuqrebi, ubralod, aRar gWirdeba...
continent for snow-loving gourmands. This city is especially
beautiful during Christmas - it is completely illuminated and
decorated with fir trees and other Christmas decorations. In
most cases, a Quebec Christmas is a snowy one, and is host
to old European traditions along with the most sophisticated
and delicious food. When we look through a Christmas menu
in Quebec, it becomes clear why this city has turned into one
of the favorite Christmas cities for Americans. Mushrooms in
cream and bilberry sauce, meat pies with spices, cream cakes
cooked in golden sugar, and of course, the famous Quebec cider and local whisky lure people from the most remote countries.
If you are bored with snow during Christmas, the capital of
Argentina is the place for you. Temperatures are high in Buenos
Aires in December - it is summer here and you will not have to
spend the New Year sitting at a fireplace. Instead, you will walk
along the La Plata embankment, visit calm cafes, and dance a
tango. And if the warmth is not still enough, you can leave for
Havana up north, where you can have a Cuban cigar, mojito,
and salsa in the evenings. When you appear on the sunny Caribbean islands in the morning, you may forget about the existence of Santa Claus, and you simply may not care about any
of the gifts.
GEOCELL . Winter 2011-2012
49
avtori Tamar kiknaveliZe
Awaiting for Eter Chkadua
By Tamar Kiknavelidze
eTer Wkaduas uSreti fantazia, gamorCeuli xelwera da mxatvruli
samyaro, saqarTvelos sazRvrebs didi xania gacda. mis namuSevrebs
araerT qveyanaSi gauocebia damTvalierebeli.
misi tiloebi da figurebi rogorc wesi, didi zomisaa. monumenturobisken `swrafva~ SeiZleba studentobis wlebs ukavSirdeba. 19811986 wlebSi Tbilisis samxatvro akademiis modelirebis fakultetze
swavlobda, 1987-88 wlebSi ki, monumenturi mxatvrobiT dainteresda
da koka ignatovis saxelosnoSi miRebulma gamocdilebam mis Semdgomi periodis namuSevrebze datova kvali. Tumca, is, riTac eTer
Wkadua gamaxsovrdeba, samyaros miseuli aRqma da xedvaa. misi gamorCeuloba imaSic mdgomareobs, rom is, arasodes ar aRwers. ufro
gviyveba da cdilobs sakuTar ostatobasTan erTad, misi naazrevisa
da nafiqris siRrmec warmoaCinos.
eTer Wkaduas, romelic, ZiriTadad, niu-iorksa da kingstonSi
(iamaika) cxovrobs, personaluri gamofenebi hqonda: CikagoSi (1990,
1995), maiamiSi (2004), niu-iorkSi (2004, 2005), veneciaSi (2007,
2009), sodertalieSi (2009), TbilisSi (2009, 2011)... iyo miwveuli
profesorad kaliforniis universitetSi da niu-iorkis samxatvro akademiaSi. aris polok-krasnerisa da niu-iorkis xelovnebis fondebis
dajildoebuli.
Eter Chkadua’s artistic world, with her infinite imagination, and unique style, have long gone beyond the borders of
Georgia. Her works have amazed viewers across the globe.
Chkadua’s canvases and figures are usually large – an artistic style that may be linked to her student years. She began in 1981-86 as a student at the department of Fashion
design at the Tbilisi State Academy of Arts. In 1987-88 she
became interested in monumental art, with experience acquired as part of Koka Ignatov’s atelier influencing her later
works. Chkadua is known for her unique perception and vision of the world, using narration to demonstrate her skill
and depth of thought.
Eter Chkadua, who mostly lives in New York and Kingston,
Jamaica, has had her own exhibitions in Chicago (1990,
1995), Maiami (2004), New York (2004, 2005), Venice (2007,
2009), Sodertalje(2009), and Tbilisi (2009, 2011). She was a
guest professor at the University of California and NY Academy of Arts. Chkadua has received awards from the PollockKrasner Foundation and the New York Foundation for the
Arts.
ramdenad produqtiuli iyo TqvenTvis, rogorc SemoqmedisTvis,
2011 weli?
2011 wels oTxi patara zomis ferweruli tilo Sevqmeni. ver getyviT, rom gasuli weli CemTvis produqtiuli iyo _ am patara naxatebs didi dro Sevalie... Tumca Cemi muSaoba `produqtiuli~ ufro
biznesis TvalsazrisiT aRmoCnda, ramdenadac naxatebiT ramdenime
mniSvnelovani koleqcioneri dainteresda.
How productive was the year of 2011 for you in terms of
creating artwork?
I have created four small paintings, so I cannot say that the
last year was productive for me. I spent a lot of time on these
small paintings. However, my work turned out more productive from the business perspective.
Together with my brother, I plann to create artistic instal-
50
jeoseli . zamTari 2011-2012
foto irma SariqaZe
eTer Wkaduas molodinSi
me da Cemi Zma vapirebT gadagdebuli plastmasis boTlebisgan
instalaciebis Seqmnas. am masalisgan goCam gaakeTa ramdenime ulamazesi skulptura, romelTa nawilic qarvaslaSi gamarTul `artisteriumze~ gamoifina. ekologiis mofrTxilebis mizniT, gvsurs Cveni
iniciativa moZraobad gadaiqces da vnaxoT, sxva artistebic Tu
agvyvebian saqarTveloSi.
lations from recycled plastic bottles. Gocha has created several beautiful sculptures from this material, some of which
were exhibited at the Artisterium Exhibition in the Karvasla
Gallery. We would like to turn our initiative into a greater
movement for caring about the environment and we will see
if other artists in Georgia will join us.
sad da rogor SexvdebiT damdeg 2012 wels?
2012 wels saqarTveloSi Sevxvdebi da viqnebi Zalian dakavebuli
axal naxatze muSaobiT, amitomac raime gansakuTrebuls arafers
vgegmav.
Where and how do you intend to meet 2012?
I will greet 2012 in Georgia and I will be very busy working
on a new painting. So I do not plan anything extraordinary.
axali weli raime jadosnurTan, an bavSvobis mogonebebTan xom
ar asocirdeba?
amasTan dakavSirebiT jadosnuri asociaciebi arc axla maqvs
da bavSvobaSic ar mqonia, radgan mSoblebi aseT zRaprebs Tavs
maincdamainc ar gvaxvevdnen... Tumca, imis gamo, rom axal wels yovelTvis bakurianSi vatarebdiT, dRemde gamomyva iqauri SeSis feCis
suni da Tovlis xma fexqveS...
ras elodebiT axali wlisgan?
yovelTvis yvelafer kargs, radgan Zalian optimisti var...
Is the New Year associated with something magical or
some special childhood memories?
I do not have any magical associations with the New Year.
Even in childhood I never had such because my parents did
not necessary entertain me with lots of magical fairytales…
However, because we spent every New Year in Bakuriani, I
can still smell the wood stove and hear the snow under my
feet…
What do you expect from the New Year?
All the best because I am a big optimist.
axali wlidan gansaxorcielebel proeqtebze ras gvetyviT?
ianvarSi, niu iorkSi, Sperone Westwater galereaSi igegmeba gamofena, sadac Cemi `mocekvavec~ iqneba naCvenebi. aseve, igegmeba
gamofena londonSi, Tumca, misi gaxsnis konkretuli TariRis dadgena axali naxatis damTavrebasTan aris dakavSirebuli.
What can you say about the projects you plan to do in the
new year?
In January the Sperone Westwater Gallery in New York City
will host an exhibition, which will include my “Dancer.” I`m
planning to have a personal exhibition in London; however
I will only know its exact date after I finish my new picture.
qarTvel damTvalierebels arafers hpirdebiT?
SeiZleba saqarTveloSic gamovfino naxati, romelzec TbilisSi
vimuSaveb. namuSevris gamgzavrebamde londonSi, vfiqrob, mis Cvenebas qarTveli damTvaliereblisaTvisac SevZleb. amasTan, Cems ZmasTan erTad vgegmav instalaciis, saxelwodebiT `Cveni ezo~, winandalSi, aleqsandre WavWavaZis muzeumSi warmodgenas, rac, savaraudod,
zafxulis dasawyisSi moxerxdeba.
Are you not going to have an exhibition in Georgia?
I may exhibit the work I will create for London in Tbilisi
first. Besides, together with my brother, I plan to present an
installation called “Our Yard” in the Aleksandre Tchavtchavadze Museum in Tsinandali. This will probably take place
in the beginning of spring.
amjerad raze muSaobT?
axla vmuSaob fanqarSi naxatebze da sul male daviwyeb did tilos,
romelzec gamosaxuli iqneba, isev da isev, iaraRi da qarTuli saWmelebi... amis garda, SeiZleba Zalian artistuli modebis Cvenebac
movawyoT, Cveni instalaciis detalebiT...
What are you working on for the time being?
For the moment I am working in pencil but will start a big
canvas very soon that will show gun and Georgian food …
Besides, we may organize a very artistic fashion show with
the elements of our installations.
rogor xedavs eTer Wkadua sakuTar Tavs, romelsac yvelaze xSirad
gamosaxavs tiloze, momavlis namuSevrebSi?
naxatebSi qali ar asaxavs Cems pirovnebas, rogorc es damTvalierebels urCevnia rom dainaxos... masTan mxolod garegnuli msgavseba
makavSirebs, personaJis ganwyobileba ki ufro gamogonili pirovnebis aris, romelsac Cemi msgavsi asaxierebs... amitomac, winaswar ver
getyviT, Tu ra saxes miiRebs es qali momavalSi...
How does Eter Chkadua see herself in her works in future?
The woman in my works does not portray my personality…
It is only her appearance that looks like me. Otherwise, she
shows the mood and personality of the created character… I
cannot tell that this woman will look like…
axali wlis Rames ras CaifiqrebdiT?
Cavifiqrebdi, rom mama iyos kargad, man axlaxan gulis operacia
gaikeTa...
ras usurvebdiT qveyanas, sadac damTvalierebeli Tqvens SemoqmedebiT warmatebebs elodeba?
Cems qveyanas, upirvelesad, mSvidobas vusurveb!
What would be your New Year wish?
I wish that my father gets well. He recently underwent
heart surgery.
What do you wish to the country where the viewer awaits
your artistic successes?
-First of all I wish peace for our country!
GEOCELL . Winter 2011-2012
51
Sniper, 2008
Tradition, 2010
52
jeoseli . zamTari 2011-2012
Late Guest, 2005
GEOCELL . Winter 2011-2012
53
Dancer, 2006
54
jeoseli . zamTari 2011-2012
Diver, 2010
GEOCELL . Winter 2011-2012
55
virtualuri gaseirneba
muzeumebSi
Virtual Tours of
Museums
avtori Tamar kiknaveliZe
By Tamar Kiknavelidze
virtualuri muzeumebis Seqmna XX saukunis 90-iani wlebidan daiwyo.
sxvagvarad maT onlain, eleqtronul, digitalur da veb-muzeumebsac
uwodeben. Tavdapirvelad, TiToeuli Zalian martivad iyo `mowyobili~ da teqnikuri SesaZleblobebiTac ar gamoirCeoda. virtualuri
muzeumebis iersaxe droTa ganmavlobaSi daixvewa da maTi Seqmnis
aucileblobac damTvalierebelTa aqtivobam gansazRvra.
magaliTad, erT-erTi pirveli virtualuri muzeumia `Web Museum,
Paris“ (http://www.ibiblio.org/wm/), romelic 1994 wels nikolas
piokma Seqmna. misi naxelavi dRes ukve primitiulad da `Raribulad~ gamoiyureba, rogorc formiT, aseve SinaarsiT. Tumca, aq
gaecnobiT pol sezanis sxvadasxva JanrSi Sesrulebul namuSevrebs,
mxatvris biografiul da SemoqmedebiT monacemebs, aseve, saSualeba
geZlevaT daaTvalieroT dRis sxvadasxva monakveTSi gadaRebuli
parizis fotoebi.
Virtual museums started in the 90s. Also called online,
electronic, digital and web museums, they were initially
very technically simple. Eventually, with the support of
growing user interest, they evolved into the impressive
and educational draws so many of them are today.
One of the first virtual museums is the Web Museum,
Paris (http://www.ibiblio.org/wm/), created by Nicolas Pioch. Based on today’s standard’s Pioch’s virtual
museum tour looks quite primitive in both its form and
content. But its two main features do offer some visuals
that might be interesting to the user. The first, is a biography of Paul Cézanne, including visuals of his works.
The other notable feature on the site is that it allows you
to see the major parts of Paris by taking either a virtual
56
jeoseli . zamTari 2011-2012
aucileblad unda ewvioT oqsfordis mecnierebis muzeums (http://
www.mhs.ox.ac.uk), sadac onlain gamofenebis ganyofilebas aRmoaCenT da mecnierebis sfero Tu gainteresebT, axal-axal eqspoziciebsac SegiZliaT miadevnoT Tvali. magaliTad, miTiTebulia,
rom 15 aprilamde gastans gamofena, saxelwodebiT Time Machines,
romelic oqsfordis universitetis astrofizikis profesoris
pedro ferieras leqciiT gaixsna. ramdenime eqspozicias axlavs
video, romelic konkretuli eqsponatis istorias exeba da dargis
specialistebi gviyvebian. amiT mecnierebi oqsfordis muzeumis
mniSvnelobasa da gansakuTrebulobasac warmoaCenen. gamofenaTa
Sinaarsic specifiuria, mxolod ramdenimes CamogiTvliT: eqscentrisiteti, kompasi da wesebi, aRmosavleTis, dasavleTis da
afrikis astrolabebi, mecniereba islamSi, umavTulo samyaro, titani, yvelaze diadi problema bunebaSi, kosmografia da a.S. virtualur muzeumebSi mniSvnelovania teqsti, informacia muzeumTan,
eqsponatebTan da uSualod maTTan dakavSirebul sakiTxebze.
mecnierebis sferos SevexeT da aqve, ar SeiZleba, ar vaxsenoT
londonis mecnierebis muzeumi (www.sciencemuseum.org.uk). mas
weliwadSi, daaxloebiT, 3 milioni adamiani stumrobs. muzeumi 1857
wels daarsda, magram 1909 wlidan ufro srulfasovnad amoqmedda.
dRes ukve aqvs onlain-maRazia, romlis saSualebiTac uaxlesi gamogonebaTa SeZena SegiZliaT, gamoirCeva kargad eqsponirebuli ga-
walking or historical tour.
You should definitely visit the Museum of the History
of Science, Oxford, where you will discover a section
dedicated to online exhibits. Here you can virtually view
a selection of exhibitions at the museum. The site tells
you, for example, that there is an exhibition on time machines that will last through April 15. It also gives you
background information via video on available exhibits
such as the lecture explaining the time machine exhibit
delivered by Pedro Ferreira, a professor of astrophysics
at the University of Oxford. A sample of current exhibitions includes the following: Eccentricity; Compass and
Rule; Astrolabes of Africa, East and West; Science in Islam; Wireless World; Titan; The Most Noble Problem in
Nature; Cosmography.
We have mentioned the sphere of science and therefore we cannot neglect the London Science Museum
(www.sciencemuseum.org.uk). About 3 million people
visit it every year. And while not a virtual museum per
say, it has a great deal of background on its exhibitions
via video, games you can play, and tools on its site directed toward youth education. The Science Museum
GEOCELL . Winter 2011-2012
57
mofenebiT, saganmanaTleblo proeqtebiTa da CarTulobiT mozardebis
aRzrdis procesSi. aseve, atvirTuli videoebiT, romlebic mecnierebis
sferos sxvadasxva sakiTxsa da Temas exeba.
WebExhibits (http://www.webexhibits.org) aris virtualuri muzeumi,
romelic, ZiriTadad, mecnierebisa da kulturis sferos exeba. aRniSnuli muzeumiT yvelaze ukeT `gaerToba~ is, visac uyvars xatva, mxatvroba da amasTan dakavSirebuli informaciac ainteresebs. damTvaliereblis aqtivobazea damokidebuli Tu rogor gamoiyenebs gverds, sadac
ramdenime SeTavazeba elodeba. mas Tavad SeuZlia airCios sxvadasxva
feris pigmentebidan erT-erTi da daaTvalieros msoflioSi cnobili
nimuSebi, sadac Tqvens mier SerCeuli pigmenti dominirebs. am SemTxvevaSic, umTavresia saganmanaTleblo daniSnuleba, Tumca, damatebulia
erTgvari `TamaSis~ elementi imisTvis, rom SemoTavazebuli Tema
ufro cocxali, saxaliso da saintereso gaxdes. aranakleb mniSvnelovania isic, rom saSualeba geZlevaT naxoT, romel periodSi ra feris
pigmentebi gamoiyeneboda, magaliTad: preistoriul, antikur, Suasaukuneebis, renesansisa da adreuli modernis, industrializaciisa da Tanamedroveobis periodebSi. marTlac, saintereso saitia mxatvrebisTvis
da mxatvrobis moyvarulTaTvis. muzeums aqvs onlain-maRazia, sadac
sxvadasxva eqsponatis SeZena SegiZliaT. aqve naxavT jovani belinis
Semoqmedebis nimuSebs, gaecnobiT amomwurav informacias klasikuri
da axali poeturi formebis Sesaxeb, van gogis Canaxatebian werilebs
da a.S.
58
jeoseli . zamTari 2011-2012
was founded in 1857 as part of the South Kensington
Museum, and gained independence in 1909. It also
has an online shop, by means of which you can buy
modern inventions.
WebExhibits (http://www.webexhibits.org) is a virtual museum covering the spheres of science and
culture with exhibits on everything from the causes of
color to the history of butter. It is up to the visitor how
to use the site. For example, a visitor can choose one
of several pigments in which to view a world famous
work of art. This playful element is part of the site’s
dedication to making education interesting and fun.
The user can make a theme more vivid, cheerful and
interesting. Most important is that the user will have
the opportunity to see which particular pigment was
used in a particular period. For example, what pigment was popular in the middle ages is a question
answered by this educational tool – especially interesting for those involved in art and art history. On the
site you can also see the works of Giovanni Bellini, get
comprehensive information about classical and new
poetic forms, and get acquainted with the letters with
sketches by Vincent van Gogh. The museum also has
werilis dasasruls, yvelaze gemriel lukmad movitove `guglis~
axali iniciativa - Google Art Projest (www.googleartproject.com),
romelic, marTalia, 2011 wlis 1 Tebervlidan amoqmedda, magram
virtualuri muzeumebidan dRes yvelaze popularulia da mnaxvelTa
raodenobiTac gamoirCeva. `gugli~ gvaZlevs saSualebas, rom maT,
visac, Tundac, Soba-axal wels, saSualeba ara aqvs sakuTar Tavs
saCuqari gaukeTos da msoflioSi cnobili muzeumebidan erT-erTs,
misTvis gamorCeulad sainteresos, estumros, SeuZliaT zemoT
moyvanil saitze Sevidnen da marTlac saxelganTqmuli muzeumebis
darbazebSi `gaiseirnon~, Tanac saxlidan gausvlelad. masSi warmodgenili namuSevrebis rezolucia maRalia da Tqveni siamovnebis
xarisxic, Sesabamisad, maqsimalurad gazrdilia. Tumca, rogorc `guglis~ warmomadgenlebi aRniSnaven, `monapovari~ kidev gaizrdeba.
veb-gverdze mocemulia, erTgvari, samarTavi pulti, romelic saSualebas mogcemT daaTvalieroT, magaliTad: amsterdamis van gogis,
niu iorkis modern artis (MoMA), ermitaJis, madridis reina sofias, niu iorkis metroopoliten muzeumebi, aseve, versalis sasaxle, moskovis tretiakovis, londonis naconaluri da tait galereebi
da a.S. maT sagamofeno sivrceebSi eqsponirebuli namuSevrebidan
ki TqvenTvis gansakuTrebiT sainteresoni ufro detalurad SegiZliaT daaTvalieroT. ase rom, isargebleT jer-jerobiT mxolod
virtualurad xelmisawvdomi muzeumebis darbazebSi gaseirnebis
SesaZleblobiT!
an online shop, where you can buy copies of works
from many of the exhibits.
Let me also briefly mention Google’s new initiative,
the Google Art Project (www.googleartproject.com).
Although it was put into operation not even a year
ago, on February 1, 2011, it is a very popular way to
virtually view museums from around the world. Google enables people, who cannot afford to visit the museums of Paris and Italy, to take a walk down the halls
of famous museums without even leaving their homes
using high resolution to make each work all that much
more real. And representatives from Google say that
the website’s quality and content will only increase.
Through this display console, you can view, for example, Amsterdam’s Van Gogh Museum, the Museum of
Modern Art in New York City (MoMA), the State Hermitage Museum in St. Petersburg, the Museo Reina
Sofia in Madrid, the Metropolitan Museum of Art in
New York, the Palace of Versailles in Versailles, the
State Tretyakov Gallery in Moscow, and the National
Gallery and Tate Britain in London. You can view most
interesting exhibits in details, so enjoy the opportunity to view some of the world’s most famous works.
GEOCELL . Winter 2011-2012
59
2012 wlis drakonis weliwadi
avtori mixeil cagareli
wylis stiqiis Savi feris drakoni kata-kurdRlisgan estafetas 2012
wlis 23 ianvars gadaibarebs. drakoni (gveleSapi) Tavisi bunebiT cecxlis stiqiis matarebelia, amjerad ganekuTvneba wylis stiqias. amitomac
es weliwadi erTbaSad orive stiqiisaTvis (cecxli, wyali) damaxasiaTebeli Tvisebebis matarebelia. winaaRmdegobebis swored es erToblioba
gvelodeba win. SesaZlebelia 2012 wels kacobriobas mouxdes cecxlsa da
wyals Sua gavla, rac did gamocdebTan da gansacdlebTan iqneba dakavSirebuli, raTa feniqsiviT aRorZindeT axali, grandiozuli moqmedebebisTvis. pirdapiri da ukompromiso drakoni ver aitans orpirobas da ormag
TamaSebs. misi keTilganwyobis mosapoveblad iyaviT keTilsindisierebi.
12 zodiaqos Soris energetikuli TvalsazrisiT weliwadi erT-erTi
yvelaze Zlieri energomuxtis matarebelia. drakoni, gansxvavebiT katakurdRlisgan, yovelTvis mzad aris brZolisaTvis. am miTologiur cxovels uyvars ganZeulobis Segroveba da misi dacva, Tumca misi mTavari
SesaZlebloba emociur doneze vlindeba. amitomac 2012 urTierTobebSi
met moTminebas da TavdaWeris gamovlenas iTxovs. drakonis zegavlenis
Sedegad wels gaZlierdeba Zalauflebisadmi swrafva da mxolod WeSmaritad Zlieri adamianebi SeZleben Zalauflebis mopovebas an SenarCunebas.
amasTanave unda gaxsovdeT, rom Tqven unda uxelmZRvaneloT sxvebs,
magram isini ar unda gaxadoT Tqvenze damokidebulebi. wlis pirvel
naxevarSi finansur saqmeebSi aucilebelia wesierebisa da keTilsindisierebis gamovlena. amave periodSi sasurveli iqneba dawyebuli proeqtebis
dasruleba. ivnisSi gamarjvebis planeta iupiteri gadainacvlebs tyupebis
zodiaqoSi da mogvitans bevr saintereso informacias, Sexvedrebsa da
molaparakebebs. wlis meore naxevarSi nu iqnebiT zedmetad saxlSi, iyaviT
aqtiuri, imogzaureT, ipoveT axali nacnobebi, romelTaganac bevr sainteresos iswavliT. es weliwadi idealuria JurnalistebisTvis, mwerlebisTvis, mTargmnelebisTvis, pedagogebisTvis. ganviTarebisTvis friad
mniSvnelovan SesaZleblobebs miiReben miwis stiqiis niSnebi _ kuro,
qalwuli, Txis rqa. wlis meore naxevarSi fortuna metad gauRimebs haeris
stiqiis niSnebs _ tyupebs, sasworebs, merwyulebs. SedarebiT rTuli tendenciebis weliwadia morielebisTvis.
miuxedavad imisa, rom drakonis weliwadi yovelTvis nakiania, Cinur
astrologiaSi igi mainc bednier weliwadad iTvleba. aseT weliwads
optimizmiT unda miudgeT. wels, Zalauflebis mmarTveli planeta plutoni, Txis rqaSi misi adgilmdebareobidan gamomdinare, xels Seuwyobs
aqtualuri da Tanamedrove miznebis Camoyalibebas. igi politikosebisgan
meti pasuxismgeblobis gamovlenas iTxovs. winaswar ganusazRvreli da
siurprizebis moyvaruli planeta urani, verZis zodiaqoSi adgilmdebareobidan gamomdinare xels Seuwyobs yvela sferoSi cvlilebebs. wlis pirvel
naxevarSi planeta plutoni ufro metad Seuwyobs xels materialuri problemebis gadawyvetas, meore naxevarSi ki gaafarToebs sainformacio areals
da waSlis sazRvrebs urTierTobebSi. ivlisis dasawyisamde, energiuli
planeta marsis adgilmdebareoba qalwulis zodiaqoSi, yvelas Seaxsenebs
janmrTelobis problemebs, moiTxovs muSaobisas wesrigis da sisufTavis
dacvas da warmatebebs moutans Sromismoyvare adamianebs.
rogor SevxvdeT drakonis weliwads?
Savi feris, wylis stiqiis drakonis weliwadi cis kabadonze 2012 wlis
23 ianvridan _ 2013 wlis 10 Tebervlamde iqneba mbrZaneblad. metad mniSvnelovania drakonis weliwadSi keTili saqmeebis keTeba, sxvaTa patieba
da Serigeba. aCuqeT Tqveni siyvaruli samyaros, adamianebs, maSin samyaro
aucileblad dagibrunebT siyvarulsa da bednierebas. axal wels unda Sevx-
62
jeoseli . zamTari 2011-2012
vdeT rac SeiZleba mxiarulad, adamianTa did jgufTan erTad, xmaurian
da ritmul musikasTan, cekvasTan, siurprizebTan, iumorTan erTad. Tuki
raime mizeziT am dResaswaulis ganmartoebiT Sexvedra mogiwevT, guls
nu gaitexT, Tqveni martooba male dasruldeba. axali welis dadgomamde,
ramdenime wuTiT adre, azrobrivad madloba gadauxadeT warmaval katakurdRlis weliwads da gaixseneT 2011 wlis rac SeiZleba meti pozitiuri
movlena.
2012 wlis mmarTveli stiqia wyalia, da amitom saaxalwlo sufraze didi
raodenobiT unda iyos warmodgenili zRvis produqtebi: Tevzeuli, moluskebi, zRvis kombosto da a.S. rac metad iqneba sufraze warmodgenili
WurWeli an sasmisebi Tevzebis an zRvasTan Tu wyalTan dakavSirebuli
siuJetebiT, miT ukeTesi. metad sasikeTo elfers SeiZens xorceulis nawarmi. kargi iqneba sufraze mwvane an yviTeli feris sanTlebis anTeba,
radgan wylis stiqiasTan erTad cecxlis stiqia, drakonis sayvareli da
mmarTveli stiqiaa. ecadeT naZvis xe warmoadgendes cocxal xes, simetriuli formebiT, nu gadatvirTavT saTamaSoebiT.
wels samosSi Savi feri dominirebs, romelTanac SesaZlebelia mwvane,
oqrosferi, lurji, narinjisferi da mcire odenobiT wiTeli ferebis kombinacia. maT Soris am feris aqsesuarebis saxiT. kargi iqneba brWyviala
elementebis gamoyeneba tansacmelsa an varcxnilobaSi.
gaiTvaliswineT: rac met saCuqars gascemT axal wels, finansuri kuTxiT miT ufro stabilurad warimarTeba es weliwadi. 31 dekembers nu
gaitanT nagavs saxlidan. winaaRmdeg SemTxvevaSi finansuri TvalsazrisiT problemebi iCens Tavs. axali wlis dadgomis win daiviwyeT cudi,
wyena, apatieT yvelas. axali wlis dadgomamde SeiZleba sanTlis anTebiT,
SeiZleba mis gareSec CaifiqroT raime ocneba, survili, romelic gindaT,
rom agixdeT. SeiZleba, es survili qaRaldze daweroT, Semded dawvaT,
ferfli CaagdoT SampanuriT savse WiqaSi da dalioT, rac erTiorad gaamyarebs Tqveni survilis asrulebis SesaZleblobas.
axal wels yovelTvis moaqvs axali imedebi, amitom moaxdineT Tqveni
Zalebis mobilizeba, raTa dResaswaulma lamazad da kargad Caiaros. raTa
weliwadma miiRos aseTive lamazi da bednieri iersaxe. nu dagvaviwydeba,
rom drakoni is cxovelia, romelic adamians simdidres, keTilSobilebas,
harmoniasa da dRegrZelobas Cuqnis.
tors, and teachers. The signs of the Earth element – Taurus, Virgo, and Capricorn – will get important opportunities for development. Also, in the second half of the year, fortune will smile upon
the air element signs – Gemini, Libra, and Aquarius. For Scorpios,
the year 2012 will tend to be difficult.
Although the Year of the Dragon always is a leap-year, in Chinese astrology it is still believed to be a happy year. We should
greet this year with optimism. In 2012, Pluto (due to its position
in Capricorn) will promote purpose and responsibility. It requires
politicians to focus on communication with the people. Uranus, a
surprise-loving planet, proceeding from its position in Aries, will
promote changes in all of the spheres. In the first half of the year,
Pluto will promote the settlement of material problems; in the
second half, it will expand its information area and remove all relationship borders. Before early July, the position of Mars in Virgo
will make everyone keenly aware of their health problems. It will
demand everyone observe order and cleanliness while working,
and will bring success to those who are industrious.
How to Meet the Year of the Dragon
2012 - The Year of
the Dragon
By Mikheil Tsagareli
The Black Water Dragon will pick up the baton from the Cat/
Rabbit on January 23, 2012. By its nature, the Dragon represents
fire, but this time it represents water. Hence, this year will host
features typical for the both elements. This unity signals resistance is waiting for us in the coming New Year. Mankind will likely
have to overcome obstacles and dangers in order to be reborn
like the Phoenix, and find success. The direct and uncompromising Dragon does not like double-dealing and double games, so
honesty will win its favor.
The year 2012 will also have the strongest energetic charge among
the 12 zodiac signs. Unlike the Cat/Rabbit, the Dragon is always
ready for a fight. This mythological animal likes to collect and defend treasures, though its greatest strength is found in its emotions.
Therefore, the year 2012 requires more patience and restraint with
relationships. As a result of the Dragon’s influence, the aspiration for
power will be intensified in 2012, but only truly strong leaders will gain
or maintain power. At the same time, this year is a time for you to
guide others, but without encouraging dependence.
In the first half of the year, it would be wise to demonstrate honesty and decency in financial affairs. During the same period, be
sure to complete all your projects. In June, Jupiter, the planet of
victory, will move to Gemini and bring a lot of interesting information, meetings and negotiations.
Do not stay at home for a long time in the second half of the
year; be active, travel, and make new acquaintances (that you will
then learn from). This year is ideal for journalists, writers, transla-
The Black Water Dragon will start its rule on January 23, 2012
and end before February 10, 2013. Acts of kindness, forgiveness
and reconciliation are extremely important during the Year of the
Dragon. Give your love to the world, and the world will definitely
return this love and happiness to you. You should meet the New
Year as joyfully as possible, with a large group of people, noisy
and rhythmic music, dancing, surprises, and humor. Those who
meet the New Year alone, should not be distressed; your solitude
will end soon. A couple of minutes before the New Year comes,
thank the previous Year of the Cat/Rabbit and think of all the good
things that have come to pass in 2011.
Water is the ruling element of 2012; therefore, there should be
a lot of sea products on your New Year’s table such as fish, mollusks, and sea cabbage. The greater the variety of dishes places
on your table with images of fish, sea or water, the better. Meat
products will also be welcome at this year’s feast. Serve your
meal with light green or yellow candles because, along with water, fire is also a favorite of the Dragon. Try to ensure that your
New Year’s tree is a real fir-tree with a symmetrical shape; do not
over-decorate.
As far as clothes are concerned, the main color is black, but
in combination with other colors, such as green, gold, blue, orange and small amount of red (accessories should be the same
colors). Try to wear something sparkly on your clothes or in your
hair.
Remember, the more gifts you present during the New Year, the
more stable your finances will be in the coming year. To avoid financial problems, do not take out the garbage on December 31.
The New Year is also a time to forgive and forget. Just before the
New Year comes, you can light a candle (or you can go without),
and think of a dream you want to come true. You can write this
dream on paper, burn it, put it in the glass full of champagne and
drink it; this will double the chance of your dreams coming true.
The New Year always brings new hope; therefore, mobilize your
efforts to ensure that the holiday passes splendidly and wonderfully in order to make the next year beautiful and happy. Do not
forget that the Dragon is the animal which gives wealth, nobleness, harmony and longevity to people.
GEOCELL . Winter 2011-2012
63
www.geocell.ge

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