foothills • okotoks regional - Crescent Point Regional Field House

FOOTHILLS • OKOTOKS REGIONAL
FIELD HOUSE
A Recreational Facility of “Excellence”
Opening July 2014
Existing partnerships and audiences
1985 Okotoks Recreation Centre
Featuring the 350 seat Piper and 1000 seat Murray Arenas (home to the Bisons
Junior B Hockey team), the “SHANE HOMES” Gymnasium, Okotoks Curling
Rink, Aquatic Centre, Natural High Fitness & Athletics Centre.
In 2013, more than 800,000 people walked through the front doors; including
60,000 lesson attendances at the Aquatic Centre
Caters to hockey, lacrosse, curling, swimming and fitness and well being.
2006 “PASON” Centennial Arena
Featuring a 1500 seat/200 person capacity multi use facility for hockey, figure
skating, lacrosse, concerts and tradeshows with elevated walking/jogging track.
Home of the Okotoks Junior A Oilers Hockey team.
Today CARDELL HOMES is a major sponsor of the Okotoks Oilers.
An estimated 400,000 people attended the facility during the past year, including
an average of 800/day for Oilers Hockey games and up to 400 per day utilizing
the walking/jogging track.
Caters to hockey, lacrosse and walk/jogging
2007 “SEAMAN” Stadium
Featuring a 1600 seat/3000 person capacity stadium, a flagship facility in the
Western Baseball League and home of the Okotoks Dawgs baseball team.
In 2013, 54,007 fans attended the 23 home games for an average of 2,348/game.
Twice during the year they experienced in excess of 4,000 fans.
2009 “DUVERNAY” Field House and indoor training center
2012 “TOURMALINE Field” a full size midget level diamond
Caters to baseball, minor ball
2013 “SCOTT SEAMAN” Sports Rink, Heritage Heights
Featuring a 47,000 square foot multi use facility for ice related sports including
hockey, figure skating, ringette and walking track.
The facility which only opened in November 2013 is already experiencing
“people traffic” averaging 3,000 persons/day.
Caters to hockey.
1
And Now...
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2014 Foothills-Okotoks Regional Field House
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Phase 1:-130,000 square foot 4-pad dry
floor each 85 ft x 200ft
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Will cater to soccer, lacrosse, volleyball,
tennis, basketball etc with elevated running
track.
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//OVERALLFLOORPLANS
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SIT
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(TO ACCOMODATE
25 STATIONS)
CHANGE RM.
CHANGE RM.
TEAM + REFEREE CHANGE ROOMS, STORAGE + SUPPORT SPACES
TEAM + REFEREE CHANGE ROOMS, STORAGE + SUPPORT SPACES
12’ x 12’
O/H DOOR
TEAM + REFEREE CHANGE ROOMS, STORAGE + SUPPORT SPACES
TEAM + REFEREE CHANGE ROOMS, STORAGE + SUPPORT SPACES
12’ x 12’
O/H DOOR
MULTI-PURPOSE
MULTI-PURPOSE
(DEMOUNTABLE BOARDS)
(DEMOUNTABLE BOARDS)
MAINFLOORPLAN
FOOTHILLS FIELD HOUSE . LEVEL 01 PLAN . ALTERNATIVE SCHEME
FOOTHILLS REGIONAL INDOOR FIELD HOUSE DESIGN-BUILD PROJECT
SECONDFLOORPLAN
FOOTHILLS FIELD HOUSE . LEVEL 02 PLAN . ALTERNATIVE SCHEME
2
RUNNING TRAIL
(+/- 1.12 KM LOOP)
SOCCER FIELD 2
SOCCER FIELD 3
210’ x 300’
210’ x 300’
(CSF STANDARD)
Phase 2:- Outdoor soccer and sport fields, tennis courts.
(CSF STANDARD)
SOCCER FIELD
210’ x 300’
(CSF STANDARD)
SEPTIC FIELD
//OVERALLSITEPLAN
NATIVE LANDSCAPE ISLAND WITH
BOULDERS AND SHRUBS
BERMS WITH
CONIFEROUS &
DECIDOUS TREES
CONTROLS VIEW &
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FUTURE ROADWAY ALLOWANCE
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FIRE TRUCK ACESS
(STANDARD COURT DIMENSIONS)
ASPEN STAND WITH
NATIVE SHRUBS
SITE + LANDSCAPE PLAN
6 STAL
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FIELD HOUSE
SOCCER FIELD 1
SOUT
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ING LO
T = 17
(BASE BUILDING SCOPE & PRICE)
BASEBALL
1
(PRO. DIMENSIONS)
RETENTION
POND
(SIZE TBD)
210’ x 300’
(CSF STANDARD)
SOCCER
STAGING
AREA
BASEBALL
2
OUTDOOR FIELD
EQUIPEMENT
STORAGE BLDG.
(SIZE + LOCATION TBD)
(PRO. DIMENSIONS)
RUNNING TRAIL
(+/- 1.12 KM LOOP)
SOCCER FIELD 2
210’ x 300’
(CSF STANDARD)
SOCCER FIELD 3
210’ x 300’
(CSF STANDARD)
SOCCER FIELD 4
210’ x 300’
(CSF STANDARD)
RETENTION
POND
(SIZE TBD)
SEPTIC FIELD
FUTURE ROADWAY ALLOWANCE
NORTH
FOOTHILLS REGIONAL INDOOR FIELD HOUSE DESIGN-BUILD PROJECT
Funding the Field House
SITE + LANDSCAPE PLAN
A $21.6 million partnership between the M.D of Foothills and the Town of
Okotoks has enabled the project to be developed by Scott Builders Inc.
The Field House will be run by the Foothills-Okotoks Recreation Society, with day
to day management handled by Nustadia Recreation Inc.
The High Country Sports Facility Fund Raising Society has been challenged by
the partners to raise $1million towards the acquisition of furnishing and fixtures.
To date $225,000 has been raised by the Society including Okotoks Minor Soccer
Association $150,000, Soccer-thon and Bottle Drive $41,000, Okotoks Rotary Club
$24,000, and Okotoks Raiders Lacrosse $10,000.
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Sustainability and Furnishings
The High Country Sports Facility Fund Raising Society (HCSFFS) was
established as the voice of the “User Groups”. It is chaired by John
Barlow and marketing executive Dick Milburn and is tasked with
raising monies for acquiring the furnishings and providing for
the sustainability of the Field House over the long term.
On February 1st 2014, Foothills-Okotoks
Recreation Society, Nustadia Recreation Inc. and
HCSFFS entered into an agreement whereby
HCSFFS would act as the lead in soliciting
fundraising, donation, sponsorship and
advertising for the Field House.
All fundraising, donations, sponsorship and
advertising dollars facilitated by HCSFFS prior to
December 31st 2014 for the first contract year will
be directed to offset the furnishing expense of the
Field House.
The remainder of the dollars received for
subsequent contract years will be put towards
recapitalization and facility operating costs.
Naming Rights, Fees & Term
Advertising design, production, and possible installation costs which
will be a supplementary charge to the “Naming Rights” fee, will be
determined after addressing the “partner’s” vision of how they wish their
name to be imaged based on the component acquired.
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The Field House ($500,000 over 5 years)
A unique “five year” branding opportunity will be given to one corporate partner
offering exclusive branding and directional signage inside and outside the
complex, and on a major road where 11,000 vehicles/day commute between
Okotoks and High River. Exclusive recognition of partner’s name and logo will
appear in all printed materials produced and distributed by the facility operator,
including, but not limited to the following: signage, staff uniforms, all print,
advertisements and event promotional materials.
-audience includes families of all ages projected at 229,000 in the first year.
-road signage will be viewed by an estimated 23,000 vehicle pass byes/day.
-minimum term of contract will be 5 years with option to renew.
4 Opportunities for Field Names (each field $75,000 over 5 years)
Four opportunities exist for Community and Corporate partners to have their
name emblazoned on the wall of each of the four indoor fields to be viewed by
families, fans and players on a daily basis. In addition the daily activity “schedule
board” located in the lobby will promote the partner’s (field) name.
-each field is estimated to draw viewership and player participation comprising
of 57,250 family members of all ages in the first year. The target age of players is
4-18 years, and 30-75 for adults.
-minimum term of contract will be 5 years with option to renew.
YOUR LOGO
FIELD
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Running Track ($50,000 over 5 years)
This component will be much used not only as a jogging/walking
track for the general public, but also as a warm up area for athletes
before game time. Its design will lend towards in floor signage
strategically placed around the track.
-estimated viewing of (4 signs) by 165,000 athletes = 660,000
times, noting that in addition Pason Centennial Arena
experiences an average person traffic (non athlete) of 400/
day. This would add 584,000 viewings of a single ad, noting
that most people look at the floor when they run! Target
audience age of athletes 6 to 18 years, and “health and
wellness” seeking adults 45-75 years.
-ideal opportunity for an advertiser who manufactures
a brand name of sport shoe!
-minimum term of contract will be 5 years with
option to renew.
4 Opportunities for Meeting Room names
(each room $7,500 over 3 years)
YOUR
LOGO
HERE
YOUR LOGO
MEETING
ROOM
Most Recreational facilities never have sufficient
meeting rooms. Whether it is a team get-together, sport
group gathering, or general business meeting, occupancy
of meeting rooms in Okotoks is always in high demand.
-minimum term of contract will be 3 years with option to renew.
-viewer target market is 60% adults/40% youth.
-Ideal location for a “Club” to attach their name…Lions Club,
Rotary Club, the Volleyball Room etc.
The Lobby Play Area ($7,500 over 3 years)
Probably the most highly desired naming right! Dad is upstairs
watching Johnnie playing U8 Lacrosse, William as a five year old can
have his own fun time in the Play Area.
-target market is naturally kids and obviously parents who drop off
and pick up their kids at the location!
YOUR LOGO
PLAY
AREA
6
-ideal location to advertise for a “Fast Food” business that all kids regardless of
the fact they may not be able to read, can associate with the company’s logo!
-Okotoks has a significant demographic of kids that meet this requirement.
-minimum term of contract will be 3 years, with option to renew.
28 Opportunities for Dressing Rooms (each Room $500 per year includes
design, & production cost)
YOUR LOGO
DRESSING
The most economical “Naming Right” on the menue.
ROOM
-a 3 x 3ft alupanel sign in full colour
-will be viewed by 12-16 individual athletes and coaches every hour, on the hour.
-ideal place to hang the “family (personal or business) flag” and say “I helped
build the Field House, this is MY dressing room!”
General Advertising
Back-lit Score Board Signs ($7,500 over 5 years)
Eight locations exist for advertising local businesses on one of the most
constantly viewed pieces of equipment in the building. It’s your guess how many
times during each hour of play that a family member or a player checks the Score
Board!
-target market youths and adults
-4 x 4 ft back lit, plexi glass front.
-Design & production cost $400 due in the first year of the contract only.
3 x 8ft Rink Board Ads ($1,300 for 1 year includes design & production,
renewable at $1000/year thereafter)
40 locations will be made available for Community and Corporate partners to
promote their local business in a unique and affordable way. They will be located
in full view of players and fans, and viewable for an average of 60 minutes/game
by each audience group.
-Target audience should be considered as principally adult.
YOUR LOGO
7
6 x 20ft Hanging Banners ($3,500 for 1 year includes
YOUR
LOGO
design & production, renewable at $3000/year
thereafter)
20 opportunities getting 5 times the visual compared to the
Rink Board, for only 3 times the price! Banners will hang
above the playing surface of the fields in line with the direct
vision of the fans in the audience.
-These will offer a similar target audience to Rink Boards.
LED TV Advertising ($1,000/annum excludes
production)
Captivate the audience of Okotoks with a digital
10-second display advertisement on our high
definition LCD display system.
Recycle Container Advertising ($500/annum
includes design & production)
This is the most affordable item on the menu of signage
advertising. Why? We want to keep the facility tidy, hence
the need for many containers, and you can bet they will be
in prominent locations. Tell your friends you sponsored a
garbage can and see what their response is!
GO
R LO
U
O
Y
HER E
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Field House Naming
$500k
Field Names
$75k
Running Track
$50k
Meeting
Rooms
$7500
Lobby Play
Area
$7500
Score Boards
$7500
Banners
$3500
Rink boards
$1300
LED TV
$1000
Recycle
Container
$500
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Dressing
Rooms
$500
HIGH COUNTRY SPORTS FACILITY - FUND RAISING SOCIETY
BOX 12
PRIDDIS, ALBERTA T0L 1W0
(403) 510-5346 [email protected]
Date: __________ , 2014.
This letter constitutes a formal agreement between the High Country Sports Facility Fund Raising
Society, Nustadia Recreation Inc. and the “Advertiser”_____________________, regarding the
latter’s intent to purchase advertising in the Foothills-Okotoks Regional “Field House”. The
following will explain in detail the specific advertising opportunity purchased, the price and
term of the contract.
Advertisement Type
Price
1. Design/Production cost
5% GST
Total cost
$__________
$__________
$__________
$__________
Unless otherwise stated, this contract is based on a ___year term, and a dollar
amount per year With the signing of the contract, it is understood and
accepted by all parties that design, and production cost has been charged
in addition to the above noted fee for the Advertisement Type. Once again,
we appreciate your business and look forward to a successful partnership for
many years to come. Please feel free to contact me at (403) 510-5346 if you
have any questions about this contract.
Yours sincerely,
Dick Milburn
Director of Marketing
HCSFFS.
TERMS AND CONDITIONS
1. TERM: ____ years (September 1st 2014-July 31st 201__)
-The Advertiser shall be required to pay within 30 days of receipt of the invoice to Nustadia Recreation Inc.
-Effective the date of the signing of this purchase agreement, Nustadia Recreation Inc. is appointed manager of the
account for the duration of this contract.
2. DESIGN, PRODUCTION & INSTALLATION:
The Advertiser authorizes Spy Design of Okotoks to design and produce advertising material in line with the advertiser’s wishes,
and to oversee the installation as instructed by Nustadia Recreation Inc.
3. ADVERTISING MATERIAL APPROVAL:
-The Advertiser retains the right to approve artwork before final production.
-Nustadia Recreation Inc. retains the right to endorse the Advertiser’s message and overall advertising image, before final production.
4. TERMINATION OF AGREEMENT:
The Advertiser shall indemnify and save harmless the High Country Sports Facility Fund Raising Society, the Town of Okotoks, the M.D. of
Foothills, and Nustadia Recreation Inc. against any and all claims for damages, liability, loss and expenses arising from or caused by:
•
An alleged libelous, obscene or offensive advertisement or notice.
•
Any alleged copyrighted matter in any advertisement or notice.
•
Any advertisement provided herein.
•
Any claim being made by any person against the High Country Sports Facility Fund Raising Society, Town of Okotoks, M.D of Foothills or
Nustadia Recreation Inc. in connection with t he said advertising.
DATED AND ACCEPTED THIS_____DAY OF_______ , 2014
ADVERTISER
SIGNATURE
HCSFFS
SIGNATURE
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Designed & Printed by
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spydesign.ca