Anaheim/OC Travel Guide

A New
Look for
2014
Anaheim/OC Travel Guide
Anaheim
& ORANGE COUNTY
BY LAND
OR SEA
PAGE 15
PAGE 27
DINE WITH
ENCE
CONFID
’s top chefs
Outdoor adventuresOC
around Anaheim and
OC
share their
favorites
PAGE 48
OC’S
HIDDEN
S
GEM
itors’
Totally New for 2014
The Anaheim/Orange County Visitor & Convention Bureau’s official guide for leisure
travelers is being redesigned! In 2014, the Anaheim/Orange County travel guide will
be redesigned to a stunning, lifestyle magazine that showcases the fun, excitement,
luxury and beauty of our destination. As a full-size magazine, it’s designed to inspire
visitors to stay longer, do more, and come back again soon. That means bigger display
ads, as well as more advertising options in the guide.
For 2014 we’ve completely re-imagined the Official Travel Guide for Anaheim & Orange
County. Your ad will be featured alongside fresh new articles that range from celebrity
chefs to adrenaline-pumping adventures, and beaches to theme parks.
See vis
favorite
off-thebeaten-path
eries
cov
dis
Great Holes of
COURSE
Name of course address and contact info
go here
PAR
000
PAGE 32
our favorite
GOLF
spots
YARDAGE
000
COURSE
Name of course address and contact info
go here
PAR
000
YARDAGE
000
SIGNATURE HOLE
SIGNATURE HOLE
word description
20
20 word description
of signature hole goes
of signature hole goes
here. 20 word descriphere. 20 word description of signature hole
tion of signature hole
goes here. 20 word
goes here. 20 word
description of signadescription of signature ture hole goes here.
hole goes here.
20 word description
of signature hole goes
here.
COURSE
Name of course address and contact info
go here
COURSE
Name of course address and contact info
go here
PAR
000
YARDAGE
000
SIGNATURE HOLE
Golf
20 word description
of signature hole goes
here. 20 word description of signature hole
goes here. 20 word
description of signature
hole goes here.
PAR
000
YARDAGE
000
SIGNATURE HOLE
20 word description
of signature hole goes
here. 20 word description of signature hole
goes here. 20 word
description of signature hole goes here.
20 word description
of signature hole goes
here.
COURSE
Name of course address and contact info
go here
PAR
000
YARDAGE
000
SIGNATURE HOLE
20 word description
of signature hole goes
here. 20 word description of signature hole
goes here. 20 word
description of signature
hole goes here.
Copy and design samples for
illustrative purposes only.
Reach Highly Engaged Travelers
More than 43 million visitors traveled to Orange County in 2012,
spending $8.7 billion locally. The Anaheim/Orange County Travel
Guide allows you to access that audience in a variety of ways.
In Anaheim/OC
• Anaheim Convention Center
• John Wayne/OC Airport
• Hotels in Anaheim/
Orange County
• Local rental car counters
Anaheim
& ORANGE COUNTY
PAGE 15
BY LAND
OR SEA
Outdoor adventuresOC
around Anaheim and
PAGE 27
DINE WITH
NCE
CONFIDE
top chefs
OC’s
share their
favorites
PAGE 48
OC’S
HIDDEN
GEMS
See visitors’
favorite
off-thebeaten-path
discoveries
PAGE 32
our favorite
GOLF
spots
Beyond Anaheim/OC
• Hollywood & Highland
Visitors Center
• San Diego
International Airport
• The Seattle Cruise Terminal
• The Boeing Tour Center
Online
• Ebook on AnaheimOC.org
• iPad edition in the
Apple Store
Digital guides reach more
than 7,000 viewers annually
and deliver highly engaged
readers: In 2012, online
readers’ spent on average
more than 6 minutes
interacting with the guide.
Samples of integrated
sponsored content.
New Ad Options, too
Go beyond display ads with new sponsored content advertising
opportunities that target specific audiences. Designed to
blend seamlessly with the guide’s editorial, sponsored content
advertisements give your business an opportunity to reach readers
with information related to their interests. Contact Beverly Sparks
to plan your unique sponsored content advertisement.
A N N U A L C I R C U L AT I O N
225,000
AD SALES CLOSE*
Feb. 5, 2014
P U B L I C AT I O N D AT E *
Mar. 27, 2014
A D V E RT I S I N G R AT E S
Back Cover ....... $9,500
Premium........... $7,250
Masthead .......... $4,600
Full Page .......... $5,650
Half Page .......... $3,500
Third Page........ $2,350
Sponsored
Content Ad ....... $1,100
*Date subject to change
Advertising Contact: Beverly Sparks, Miles | [email protected] | 818.626.8517
Miles is the official publishing partner for Anaheim Orange County Visitor & Convention Bureau
See following pages
for sponsored content
advertising options.
DISPLAY AD SPECS
Publication Trim Size: 8"(w) x 10.75"(h)
Anaheim/OC Travel Guide
ACCEPTED FILE FORMATS
1/3
page
vertical
Masthead
2/3 page
vertical
1/2 page horizontal
HALF PAGE
7"(w) x 4.6875"(h)
full page
THIRD PAGE
2.1875"(w) x 9.75"(h)
MASTHEAD
4.625"(w) x 9.75"(h)
Bleed is a printing term that refers to printing that goes
beyond the edge of the sheet after trimming. It is very
difficult to print exactly to the edge of a sheet of paper,
to achieve this it is necessary to print a slightly larger
area than is needed and then trim the paper down to
the required finished size. Images, background images
and fills which are intended to extend to the edge of
the page must be extended beyond the trim line to
give a bleed.
The final size of a printed page after excess edges have
been cut off is the trim size.
FULL PAGE
trim size: 8"(w) x 10.75"(h)
bleed size: 8.25"(w) x 11"(h)
allow 1/8" on all sides for bleed
live area: 7.25"(w) x 10"(h)
allow 3/8" on all sides for live area
The live area is a safe zone for important text or images.
This is an area of your printed piece that is safe from
cropping. Keep text and important graphics inside the
live area.
Adobe Acrobat
.pdf/x-1a
Adobe Illustrator CS6
.EPS
TECHNICAL GUIDELINES
• Save all art as high resolution (300 dpi)
and four-color process CMYK. (Spot
colors should be converted to process)
• Outline ALL fonts or package the fonts
along with your artwork.
• Document size must be the same as ad
size. Full-page ad must have bleed and
adhere to live area. (Remove crop and
registration marks)
• Apply rich black (C: 40 M:20 Y:20 K:100)
to large areas of black.
SUPPLYING ELECTRONIC
MATERIALS
Miles welcomes you to our online system
for processing your ads and materials.
AdDesk.MilesPartnership.com
You can log-in at any time to upload
print-ready files, ad materials or to view
your catalog of previously run materials
and ads.
For questions, call 303.867.8209,
and ask for Kristin Cummins.
You may also supply materials by
emailing Kristin Cummins directly at
[email protected]
A RT W O R K D U E D AT E
Feb. 12, 2014
Production Contact: Kristin Cummins, Miles | [email protected]
1000 S. McCaslin, Suite 302, Superior, CO 80027 | Phone: 303.867.8209 | Fax: 303.433.7702
11/19/13
SPONSORED CONTENT AD SPECS
Publication Trim Size: 8”(w) x 10.75”(h)
Anaheim/OC Travel Guide
DESTINATION ANAHEIM/OC
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Description: approximately 30-40 words
or 225 characters
• 1 photo: 4.625"(w) x 2.75"(h)
5 THINGS WE LOVE ABOUT
THE PACKING DISTRICT
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Description: approximately 20-30 words
or 175 characters
• 1 photo: 3.375"(w) x 2.1875"(h)
5 THINGS WE LOVE ABOUT
(CVB PARTNER)
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code for all 5 business listings
• Description: approximately 20-30 words
or 175 characters for all 5 business listings
• photos: provide 5 photos to be
arranged within the page
CALENDAR OF EVENTS
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Description: approximately 20-30 words
or 175 characters
• Event dates
• 1 photo: 3.25"(w) x 1.875"(h)
STAY & SAVOR;
ALFRESCO DINING
CREATIVE COCKTAILS;
GETTING AROUND;
LANDING AT JOHN WAYNE
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Description: approximately 20-30 words
or 175 characters
• 1 photo: 2"(w) x 1.375"(h)
FAMILY ITINERARY BUILDER;
COUPLES ITINERARY BUILDER;
DAY TRIP TO CATALINA;
ADVENTURES BY LAND;
ADVENTURES BY SEA
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Description: approximately 20-30 words
or 175 characters
• 1 photo: 1.5"(w) x 1"(h)
GREAT HOLES OF GOLF
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Par
• Yardage
• Description: approximately 20 words
or 150 character description about the
signature hole on the course
Please note: Sponsored content ads
are assembled by Miles using the
materials supplied by advertiser.
PHOTOGRAPHY REQUIREMENTS
• all images provided must be high
resolution at 300 dpi
• all images provided must be CMYK
color space
• accepted file formats: .jpg or .tif
SUPPLYING ELECTRONIC
MATERIALS
Miles welcomes you to our online system
for processing your ads and materials.
AdDesk.MilesPartnership.com
For questions, call 303.867.8209,
and ask for Kristin Cummins.
You may also supply materials by
emailing Kristin Cummins directly at
[email protected]
A RT W O R K D U E D AT E
Feb. 12, 2014
ANAHEIM RESORT MAP
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Description: approximately 20 words or
150 character description
Advertiser to provide:
• Contact info: business name, website,
phone number, street address, city
and zip code
• Description: approximately 20-30 words
or 175 characters
• 1 photo: 3"(w) x 3"(h)
Production Contact: Kristin Cummins, Miles | [email protected]
1000 S. McCaslin, Suite 302, Superior, CO 80027 | Phone: 303.867.8209 | Fax: 303.433.7702
11/19/13