Yvette`s Speaking Kit

Yvette
Adams
2013 ICT Woman of the Year
of Australia!
How would you like a multiaward winning business owner, and a young
entrepreneur to inspire audiences at your next event?
Yvette Adams is a serial entrepreneur
having started 5 businesses from
scratch, the first a newspaper when
she was just 17, and 2 of which she has
since sold.
She is the founder and owner of The
Creative Collective, a creative
services and training agency and new
online start-up, awardshub.com.
Her level of expertise has been
recognised by several Government
departments and has seen The
Creative Collective win multiple
tenders on behalf of organisations
such as AusIndustry, Sunshine Coast
Council and DEEDI.
A multi-award winning business
woman she has won the ICT Woman
of the Year at the iAwards Australia’s most prestigious
national IT awards, the
Commonwealth Bank Business
Owner of the Year at the Telstra
Business Women's Awards,
Queensland in 2010 against 4200
applicants and more, among others.
She has consulted hundreds
businesses in New Zealand, the UK
and Australia on their online strategies
and built many websites and assisted
business owners to commercialise
their products and business ideas.
She is regularly called on by the
media as a spokesperson and for
commentary, and writes regular
columns on topics related to social
media, technology, trends and digital
training for the APN group, Marketing
Magazine, Yahoo7’s Mouths of Mums
and a blog that was a finalist in
Telstra’s Smarter Business Ideas
magazine Top 25 Small Business
Bloggers competition in 2013. See
thecreativecollective.com.au/blog.
She would love the
opportunity to inspire
audiences at your
next event!
my topics
Rethinking Marketing in the Digital Age
The way we live our daily lives has fundamentally changed.
When was the last time you walked into a bank, booked a
holiday at a travel agents, hired a movie from the local video
store or used a paper-based map??
So if the way we live has fundamentally changed, how has the
way we do business changed? In this confronting but insightful
presentation, Yvette unpacks the biggest technological
advances that have changed business as we know it forever
and will outline the 10 strategies she believes every business
must be focussed on, in order to successfully market and stay
in the business in the digital age.
WARNING: This presentation has been known to induce even
the most technologically challenged people into a frenzy of
online activity!
No Kidding! Why Our Kids Know More
About Technology Than Us (and what
we can do about it!)
Today's kids are intuitively able to use every device, app, game
and social network handed to them. Just give a tablet or a smart
phone to a toddler and watch what happens.
Managing your Online Reputation
What is the one thing that all of us have, that if taken from us,
could render even the most successful of businesses useless?
Our reputation of course!
In an increasingly digital world managing your online reputation
is becoming a key concern for many businesses. Whilst word of
mouth is still one of the most powerful forms of marketing, with
the advent of the internet, this is now often referred to as ‘world
of mouth’ as any communication online has the potential to be
amplified from its place of origin, and read and shared around
the world.
Today’s customers expect to be able to interact with you and your
brand and are quick to comment on social media networks, blogs,
forums and to provide independent reviews on their experiences
with your business.
With an extensive background in PR, journalism and marketing,
and a deep understanding of the online world, ICT Woman of the
Year, Yvette Adams is well positioned to enlighten your audience
on this important topic, as well as provide practical strategies
on how to manage your all important online reputation.
How To Stand Out From The Crowd
(for all the right reasons)
But as life speeds up, and we’re busy than ever being ‘good
parents’, the technological gap between parents and kids seems
to grow exponentially.
In today’s competitive business world it is harder than ever to stand
out from the crowd. Applying for business awards might not factor
into your marketing strategy (yet), but they can be a very valuable
promotional opportunity for your business at all levels.
We expect the education system and the Government to do
something about it, but the fact is kids desperately need their
parents to understand the technology they are using RIGHT
NOW, and to embrace the technology themselves.
Success in a high profile program provides recognition for the quality
of your offering, estahlishes your position as a market leader, and if
communicated effectively, can really diffentiate you from your
competitors.
In this presentation, mother of 2, a and ICT woman of the Year
Yvette Adams examines the crazy phenomena of for the first time
in history, kids intuitively knowing more about something
than us and explains practical ways that influencers of
children can embrace technology, for their own benefit, and
their childrens.
Entering business awards can have many other positive spin offs media coverage, strategic networking, partnership opportunities and
more.
How Far Are You Prepared To Go?
Being a successful entrepreneur or business person means taking
risks, being decisive and sometimes making sacrifices to reach
your ultimate goals.
In this presentation multi-award winning business woman Yvette
Adams shares her top tips on some of the things she believes it
takes to succeed in your career or business whilst intertwining
her presentation with stories from her own incredible journey.
- Are you prepared to live in chaos?
- Are you prepared to get off one plane, and straight onto
another?
- Are you prepared to be bold and tell your story to complete
strangers?
- Are you prepared to be real, and show your human side?
- Are you prepared to speak up, even when you might feel
uncomfortable?
- Are you prepared to strictly manage your time you can fit
in all the things you need do to?
- Are you prepared to have your cake and eat it to???
Hear from Yvette Adams, a multi-award winning business woman who
entered her first business award in just her first 6 months of business,
and won! Since then business awards have taken her on a journey
around the world, that she never dreamed possible.
Now the founder of awardshub.com, an online portal which helps
businesses find business awards they could enter and assisting clients
across the world to win awards, Yvette knows first hand the power of
entering business awards and is on a personal crusade to help other
businesses and individuals stand out from the
crowd.
Social Media - Do I Really Have to Do It?
Social media is not just a fad. It is high time to recognise the
enormous impact social media has had on our lives, and the many
benefits understanding and using social media can have, including
bringing people together.
Are your children on social media? Have you been to an event
where social media played a big part and felt left out? Do you use
one network and are curious about others?
Hear from ICT Woman of the Year Yvette Adams, whose company
The Creative Collective assist company’s and individuals to
leverage social media. Find out key stats and facts, including some
compelling reasons as to why, you really should take a look at it.
What others say...
Her knowledge, no & low cost
strategies, confidence & charisma
has made a
lasting
impression on all of our
licensees.”
– Aaron Weaver,
Madame Glamour
“The facilitator, Yvette
Adams, has a wealth of
unending
knowledge and she
goes above and
beyond to supply us
with up to date
information on tools to
maximise our web
presence, marketing
strategies & more.”
– Lou Bell
“Last night I attended a seminar at
the Sunshine Coast Business Expo
hosted by Yvette Adams of
thecreativecollective.com.au on
e-commerce and would have to say
it is the best seminar I have
been to!”
- Ronnie McKenzie,
bambinobrands.com.au
“My favourite presentation
of the day was listening to
Yvette Adams talking about
Marketing in the Digital
Age. Yvette certainly
opened my eyes up to how
using social media can help
to market my business but
also improve and enhance
my communication with my
existing clients.”
– Speech Pathologists
Queensland Annual
Conference
Clients Yvette has spoken for...