IDEA BOOK - Kennon Sign Shop

idea book
Sixty-Four
big ideas that
attract attention
to your event or
organiz ation
Sixty-four creative ideas and solutions for
getting your business name out there
and known. We have masterminded a
variety of different mediums you can
utilize. What ever fits best to your business.
Inspiration brought to you by:
s ol u t ion s 01- 07
01 Bri c k a r t
Brick art appears as if
you painted the wall.
03 Ba nne r di s p l ay
Make your banner work
for you year-round.
The #1 attention grabber is Brick Art. Big
Horn school proudly received the Blue
Ribbon Award and wanted to display it for
the world to see. What if it were painted
onto the building? Shaping the graphic
gives that appearance.
It stops people dead in their tracks.
Applied with heat and a roller, it appears as
painted onto the brick, concrete or textured
surface.
It’s removed with heat. So many brick
buildings have ugly, outdated, painted
lettering. Could it be covered with Brick Art
to match the brick?
05 c a mpa ign s ign
Campaign sign advice:
keep them simple.
Political campaign consultants agree,
keep it simple, readable, and memorable.
Campaign signs do two things; first they
brand the candidate’s name into the mind by
exposing voters to it repeatedly.
They also help voters gauge the amount of
support a candidate has. You have to support
a candidate in order to have their sign in your
yard, right?
So the more campaign signs the better.
A professional sign always beats a
homemade sign out of your desk top printer.
06
Consider banners that can be displayed
tastefully inside your office or store after they
have been displayed outside, at a tradeshow
or event. There are a number of pieces of
display hardware that you can use to stretch
the useful life of a banner.
02 B a c k l i t s ign
Signs that attract
attention -day or night.
Whether it is for a
political campaign or
to publicize an event,
bumper stickers make
a statement.
07 c a s t p o s t e r s
Give the cast a hand
and a print.
04 c a s e s
Keep your banners safe
on the road and at home.
Our parent company, Kennon Products,
Inc., specializes in protective coverings.
The cases below were produced by
Kennon. What better to hold your banners
than a custom case that is manufactured
locally?
If the shop space already has a
lighted sign holder, then it is pretty easy to
change out the sign. You want a sign that
looks good and is easily visible, whether or
not it is lit.
Consider a tasteful design that fits with the
building and with the neighborhood.
2
B ump e r S t i c k e r s
for more information please visit:
There is a lot of work that goes on when
putting on a show. The cast spends
months rehearsing and on closing night a
cast print is a great way to say thanks. It
may not be an Oscar, but it captures the
entire cast in costume and is something
that each can hang on the wall and be
admired forever.
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 08 -14
08 C ou c h A r t
13 EVENT B a nne r s
Get multiple use while
publicizing an event.
Use your own photos to
create “Couch Art.”
10 l ogo t r a s h b ag s
Be remembered.
Couch Art has always referred to those
framed pictures that you see in furniture
store displays. They hang over couches.
You know what I mean, the typical massreproduced print that you see anywhere and
everywhere. Just say “no” to velvet dogs
playing pool!
Why not personalize your couch art and use
the digital pictures that you took on your last
family vacation, or of that special place that
actually means something to you and your
family? Frameless and timeless, couch art
produced on a durable substrate is a great
way to personalize the decor in your living
area. Pets, vacations, family, homestead…
make it yours and make it your own.
09 C oun t e r T op p e r
How about a counter
topper to display a
message?
Novelty items such as pens, bookmarks
and “stress balls” tend to be overdone.
Give your customers something unique
to remember you by: a logo trash bag.
Customize it with different trim colors and
messaging.
11 W e l c ome B a nne rs
Greet potential customers
with a “Hello” that is
sure to get their attention.
You’ll always see a welcome banner at
convention centers for two reasons: it provides
direction, telling the participants that they
are in the right place, and it extends a warm
welcome. Welcome banners add class to any
event.
12
Use a counter topper to acknowledge
sponsors or to reinforce the purpose of
occasion or event with pictures and stories.
Or how about listing the “live auction
items” at a fund raising event, or providing
directions on how to participate in a raffle
or drawing?
3
wa rning f l ag s
Take necessary
precaution by
attaching a warning to
appropriate products.
for more information please visit:
We just had the occasion to print some very
large banners for an outdoor music festival.
The banners were designed to describe
the services that the organization provides.
They contained some touching photos of
the organization in action.
The event organizer wanted to use these
displays again after the event ended. He
didn’t want anything on the banner that
would date it, not even the name of the
event or its sponsors.
Instead the client ordered separate “yard
signs” to place at the venue acknowledging
sponsors . He placed them around the
grounds. The yard signs are inexpensive
and easily changed out from one event to
another as sponsors change.
Sponsor names and logos were displayed
on individual signs, which could then be
given as a thank you.
The client was very thrifty and wise.
14 n a me tag s
Set yourself apart with
custom name tags that
make a statement about
you and your business.
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 15 -21
15 Re u s a bl e
Fa c s imil e C he c k s
20 De c or at i v e
Indoor Fa bri c
Soft and tasteful
decorative fabric
Big Gift? Recognize
the donation by
displaying a big check.
A Reusable Facsimile Check is one that
accepts an erasable marker. Some donors
appreciate a picture in the newspaper,
newsletter, on Facebook, or on a web site.
Every non-profit needs to keep a 4-foot-wide,
reusable check in its arsenal for that very
special moment when it receives a grand
donation.
17 Gi a n t Bu il ding
Ba nne rs
Go giant to capture
more attention and to
draw crowds.
Nearly any graphic you imagine can be
printed on almost any surface, including
silky fabric. When First Christian Church
installed stained glass windows, they
wanted people to know what message each
window was conveying. A soft, decorative,
fireproof fabric was used to match the
window with a message.
18 t r a ff i c c on t rol
Steer customers your
way.
Have you ever been shopping the day after
Thanksgiving? Between long lines and what
seems like an infinite amount of shoppers,
it is easy to become frustrated. Provide a
better customer experience with our
easy-to-install crowd management solution.
16 F e n c e S ign s
It’s going, going,
going, gone over the
fence
19 T r a de s how
Trade show, your
show.
21 Indoor Wa l l A r t
Walls really do talk:
What do you want
them to say?
For those times when words are just
not enough, Bella Graphics & Display
suggests using a picture. Long lasting and
environmentally-friendly, these large format
photos are sure to bring a smile. With made
to order sizes, these prints will please the
most discriminating critic.
The back matting of the photos is made
from recycled materials, such as old pop
and water bottles.
There are many things that you can do
with a fence; you can choose what to keep
in or out. Fences make good structure for
signage, whether it is signage to thank Babe
Ruth team sponsors or construction project
signage that acknowledges contractors
and developers. Both temporary and
permanent signs hang nicely on a chain link
fence.
Trade shows are exciting. However,
amidst those hundreds of booths, potential
customers will remember 2-3 booths at
most. Customize your booth to set yourself
apart and be remembered.
4
for more information please visit:
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 22-27
22 L ogo Ba c k drop
Brand your photos
with a logo backdrop.
24 L ogo c ov e rs
Make any cover stand
out with your brand or
logo.
Mur a l s
26 Give
your wall pizazz
with a photographic
quality image.
Fabric complete with a printed logo, when
sewn into covers, is a perfect combination
to provide protection from the weather while
simultaneously providing brand identity.
Have you ever tuned into C-SPAN?
Every spokesperson is standing in front of
a backdrop with the organization’s logo or
business’ name. Sometimes that backdrop
is just filled completely with mini-logos so
that no matter where a cameraman shoots
the shot, the brand is visible, along with the
subject in the foreground.
A photo with two or more people is called
a “grip and grin.” Make it interesting and
more useful by including your organization’s
brand in the background.
aps
25 M
Large maps require
large scanning and
printing.
ogo C h a ir-B a c k
23 LTransform
an
What to do with a blank wall? Hang framed
pictures, or make the entire wall a picture
message? A mural wall covering makes
use of the vast space in your office area
or entrance way to tell visitors more about
you or your company. Murals also make
great “motif” enhancers for sports bars,
restaurants or man caves.
27 O v e r t he S t re e t
Ba nne r
Drive under it, see it as
you walk down the
street - get the most
visibility with an over
the street banner.
ordinary seat into a
branding mechanism.
We covered the ugly backs of hotel banquet
chairs with logo chair seat back covers for
a table that we decorated at an event. They
were festive and provided logo ID.
5
Old Maps can be preserved. Oversize
items like maps can be scanned and printed
or simply saved as a digital file.
It is always better to display a large map
on the wall, as opposed to rolling it out on
the table and anchoring it with coffee cups.
Oversized items can be printed on a rigid
material and hung directly on the wall or
displayed on an easel.
Other times, architects and developers want
to share their maps with potential customers
A good idea is to have them scanned and
printed on either indoor or outdoor sign
board.
Attorneys share maps inside the courtroom:
now there is a way to effectively present
evidence without turning off the lights and
putting the jury to sleep.
for more information please visit:
Over the street banners work best in the
slow speed traffic areas. This could be
on Main Street, on a college or hospital
campus or in an office park. Over the
street banners are often two-sided so that
they can be read from either direction.
They are also perfect for pedestrian malls.
A minimum of 4 inch letters are required for
safe viewing at a distance of 100 feet.
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 28 -33
28 Pat ie n t S a f e t y
Padded doors with
artwork are used in
hospitals.
30 f l oor gr a p hi c s
Floor graphics
provide direction for
foot travelers.
31 P ho t o bl ow- up s
Transform
something really small
into something really
big.
Padded doors with artwork are replacing
wooden and metal doors on psychiatric
floors to help eliminate anchor points
for those who might use them to commit
suicide by hanging. Doors and framed
artwork must be removed and “Soft Suicide
Prevention Doors” are used instead. Some
say the artwork can be therapeutic; the
patients certainly seem to like it.
29 P e t A r t
Capture your pets in
print and enjoy
them forever.
Decorating for a party? Enlarged photos
are a really good idea. It is best to begin
with a high resolution digital image, but
sometimes the only thing you have is an
old-timey, black and white photo. It works if
you scan it at a high resolution and print it
large. The larger, the better because when
you are decorating a large hall, you really
want the pictures to stand out. Pictures
always appear smaller when you are trying
to decorate a large space.
32 Re c ru i t me n t
Ba nne r
Help wanted? Need
volunteers? Hang
your banner.
Our pets are special, so why not capture
them at their best, with a photo, and then
enjoy them forever in a durable, frameless
wall hanging?
Beth requested a picture of her friend’s
Chesapeake and surprised him with this
beautiful image – one picture hangs above
their sofa and the other in his office.
6
for more information please visit:
33 ou t door
Re t r a c ta bl e
B a nne r S ta nd s
Protect your banner,
whether it’s at an
exhibit or in the
office.
It is smart to use a Retractable Banner
Stand when you exhibit at trade shows.
Your graphic rolls safely inside the stand
to protect it from incidental damage
during shipping. This is crucial. There is
nothing worse than setting up a wrinkled or
damaged display.
It is easy to ship and set up. When you are
not exhibiting, set up your display at your
place of business. It is as easy as unrolling
a window blind, except you pull it up and not
down.
You can easily change out the graphic any
time you want. This is also very important
because you need a targeted message for
every tradeshow.
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 3 4 - 41
34 S e a s on a l
C u s t om
39 S p e c i a l E v e n t
Posters
Generate excitement
for an upcoming event
with a poster.
t r a c t or
37 re
Display your banner
with style, no matter
where you are.
There are four seasons and 16 holidays,
you can change the entire mood and
atmosphere to keep up with the calendar.
Think nursing homes and hospitals.
Retractors are the easiest way to display
a banner message in a store, or at a
tradeshow exhibit. The banner retracts
inside the base to keep it safe and looking
perfect. The message banner is easily
to change. We’ve tried a lot of different
displays for tradeshow exhibitions and we
have settled on retractors for those very
reasons.
35 S i t e S ign s
Send your message
loud and clear.
40 Mi ss ing P e r s on
T ru c k Gr a p hi c s
Freight trucks travel thousands of miles
weekly. It’s sad, but missing persons travel
those same highways. Missing Person
Truck Graphics use the large wall space to
help find missing persons.
41 Ta bl e S k ir t
Draw people to the
table with a logo table
skirt.
38 S t ore W indow
Di s p l ay
Sell from your store
window.
36 b ir t hday ba nne r
Create a fun backdrop
for birthdays and
other events.
7
A store window display needs to be
focused. It is no different than an ad in
a magazine or newspaper. Begin with a
theme, add product, and then use signage
to draw attention and educate the passerby
as to why they need your product offering.
You have less than 10 seconds to stop them
in their tracks.
for more information please visit:
Whether it be a conference registration
table or a table displaying goods for sale,
the first thing you need to do is attract
attention and draw people nearer. A table
skirt with your logo is a big, bold way to do
that.
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 42- 4 8
42 ta bl e T op p e r s
Display a message to walk
up traffic.
45 V e hi c l e S ign age
Take your office
with you.
If you are on the go a lot, take a
professional office image with you. Our
magnetic or vinyl vehicle signs speak for
your business even when you can’t.
47 W indow A r t
Window Art is a multipurpose tool.
A table topper is a great way cross-sell or
up-sell. Would you like a apple pie with
your order? It’s also an eye-catching tool
for announcing a sales event.
43 T he at ri c a l S e t s
Dress up the stage with
flowing fabric designs.
46 V e r t i c a l
B uil ding Ba nne r
Display huge messages
on sides of downtown
buildings.
Stage design is easy when you can design
your set on computer screen and make it
come alive on stage in flowing fabric. You
can select the fabric to work with your stage
lighting plan and create effects like you
see on the big stage. Unlimited width and
height.
44 gl a ss
Did you know that you
can print onto glass?
Besides a billboard, where else can you
display a really big attention grabbing
message? How about on the side of a
downtown building? Our first installations
were pedestrian stoppers!
What you will need: Permission and access,
of course. You must have access to a
flat roof and a windowless wall, a strong,
lightweight banner and a way to secure it.
A mesh banner with pole pockets at the
top and bottom works great! Conduit pipe
from the hardware store keeps your banner
hanging straight. Simply secure the top and
bottom with rope.
We’ve found window art to serve a number
of purposes. It helps keep the room cool,
it provides a certain amount of privacy or
security from prying eyes,(think banks and
bank robbers) and it provides an opportunity
for a signage or marketing message.
Window Art is produced on mesh so
that it allows light through. You can see
pedestrian traffic, but they will have a hard
time seeing through from the street. It can
be used to cover the entire window or just
the top or bottom portion.
48 W ine L a be l s
Spruce up any special
occasion with a unique
label.
Did you know that you can have any image
you want printed onto your glass gun or
china cabinet? How about a picture of the
young one with his first deer or your prize
bird dog with his first bird? How about that
glass in the office door or on a window?
As long as the glass is flat, it can be done.
Oh, the possibilities...
8
for more information please visit:
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 4 9 -56
49 ya rd s ign s
54 Re d C a rp e t
Get the attention of
passersby with yard
signs.
A long, rubberbacked, non-slip
logo red carpet mat
adds a lot of class to
your more formal
events, especially
when you have an
honored guest.
55 C on ta ine r
l a be l ing
50 l ogo c a rp e t
m at s
Logo carpet mats are
used as entrance mats
for businesses and
home. We use ours at
the entrance point to
our outdoor hot tub.
51 l igh t b ox
52 TILE ART
These tiles are actually
printed, but they look
hand painted. What a
great way to share art
in public places.
Enhance the décor of
a retail space with a
lighted product display.
We ship the same palletized container
all over the country. It arrives before our
designers do. It is a great advertising and
a good way for us to pick up additional
business while we are on location.
56 L ogo W he e l
C ov e r
53 Av e nue Ba nne r s
Line the street with
multiple impressions.
A merchant uses a light box to draw
attention to a product offering night and
day, indoors or outdoors. The backlit
graphic is protected inside the light box
and is easily changed out.
9
Spruce-up Main Street, a campus
boulevard or a park with avenue banners.
A repetitive message is highly effective in
getting your point across. Banners can be
changed out according to season, event or
campaign.
There is no better way to acknowledge
major sponsors. Each sponsor can have
his own banner - just alternate them down
the street. This is a very cost effective way
to acknowledge your sponsors, even as
sponsorship changes from year to year.
for more information please visit:
This is a wheel cover that was done for a
friend of ours. It happened to brand the
Jeep, but you could use your logo just as
easily.
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007
s ol u t ion s 57- 6 4
57 m agne t i c s taging
Transform your stage
with ease.
60 P rin t on fa bri c
Turn an ordinary
piece of material into
a branding tool.
Enhance any peformance with magnetic
backdrops. The ease of use allows you to
change the background between scenes,
acts and performances without fuss. This is
perfect for multi-act plays, variety shows or
concerts.
58 B uil ding S ign age
Create a lasting first
impression.
61 p rin t on
t e x t ure d
s urfa c e
62 pat rio t i c
b a nne r s
Give special tribute
to the country and its
heroes.
Don’t limit yourself
to straight, smooth
surfaces.
Branding is an important aspect of any
business. Keeping your name in the hearts
and minds of people is crucial. Make your
business stand out with an outdoor sign
containing your logo, mission or other
important messaging. Building signage tells
people who you are. As you can see here, it
can create great photo ops as well.
59
Texture can add a special something to any
project. It can also be a functional asset. We
have the capability of printing on a variety
of surfaces, so let your creativity soar. Add
dimension and style to an ordinary surface.
In the case of this print, the texture is
necessary because of the protective
properties of the material. We were pleased
with the outcome. The surface gives this
printed piece appropriate character.
63 t r a il m a rk e r
Post location
information or other
notices with style.
Fa bri c Wa l l
H a nging s
Transform your child’s
room into a magical
fairy tale land.
Does your child like fairy tales this month,
dinosaurs the next? Unless your name
is “Money,” you probably have trouble
keeping up. With a fabric wall hanging, you
can transport a child to a medieval castle
without leaving his/her room. Graphics are
easy to install and even easier to change.
10
64
for more information please visit:
l ogo de s ign
Starting a new
business? Want
to reinvent your
organizational image?
Enlist a professional
to design your logo.
w w w. k e n n o n s i g n s h o p . c o m
or contact us at:
(307) 675-1007