marvellous transformation

A
MARVELLOUS
TRANSFORMATION
A NOTE FROM THE CEO
INTRODUCING TPC KUALA LUMPUR –
PGA TOUR’S ONLY TPC IN ASIA
A big THANKS to members who attended the TPC
KUALA LUMPUR briefing session on 8 August 2016.
More importantly, thank you for the great support and
wonderful encouragement over the years.
For the benefit of members who were unable to attend
the briefing session, it is my pleasure to share with you
in this dossier; on the exciting transformation that
KLGCC is embarking on.
Sime Darby Property‘s vision as a committed proprietor
of this Club is to consistently exceed expectations in
maintaining an exclusive country club with world class
golf and lifestyle experiences.
While KLGCC may already be at the summit among
golf clubs in Malaysia, we are not content to rest on our
laurels. Instead, we are committed to continuously improve and exceed our stakeholder’s expectations. This
long-awaited announcement aspires to elevate KLGCC
to an indomitable position, enhance our membership
value and at the same time contribute to the greater
appreciation of the realty within the vicinity. In short, we
want to be among the world’s best.
This year, KLGCC celebrates its 25th anniversary.
Considering the fact that we are a fairly young club, we
have made quite an impact in the world of golf.
The saying, “Rome was not built in a day” is so true for
us. Preparations at KLGCC have already begun years
ago in every aspect of the club starting with the golf
courses. The East and West Courses went through extensive renovations upon its acquisition by Sime Darby
Property in the late 90s. Numerous improvements have
been introduced to course conditions, golf operations
and club facilities. KLGCC’s clubhouse also underwent
a major makeover and is today an opulent architecture marvel equipped with some of the best facilities.
KLGCC’s journey in propagating golf has defined new
standards for Malaysia’s golf and country clubs.
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Classic; thus stamping us as the only club in the world
that successfully hosted the European, LPGA and PGA
TOUR all within one year between 2013 and 2015. Not
an easy feat considering the strict standards set by all
three PGA TOUR, European Tour and LPGA agronomists.
These tournaments have further raised the profile of
KLGCC and Malaysia on the world map of golf, opened
doors for numerous awards and recognition and thus
attracted a notable list of men and women professional
golfers. These include Phil Mickelson, Lee Westwood,
Ricky Fowler, Sergio Garcia, Bubba Watson, Ernie Els,
Adam Scott, Lydia Ko, Lexi Thompson, Shanshan Feng,
Jessica Korda, Inbee Park, Michelle Wie and many
more.
So now, KLGCC is ready to embark on a quantum leap.
We are ready to be among the world’s best. We are
ready to become the very first Tournament Players Club
(TPC) in Southeast Asia – known as TPC Kuala Lumpur.
Following the complete makeover, KLGCC which is
strategically set within the green lung of Kuala Lumpur
just eight kilometres from the heart of the city; has been
primed to stage major international golf tournaments.
For members who are not yet familiar, TPC is a network
of high quality tournament-grade golf courses operated
by the PGA TOUR which is the biggest brand in golf.
TPCs are built for the capacity to accommodate large
crowds during major tournaments. There are a total of
34 TPCs currently and most of them are located in North
America.
Three of the most notable tournaments are the Maybank
Malaysian Open, Sime Darby LPGA Malaysia and CIMB
Partnering with PGA TOUR as a TPC is a win-win
situation. TPC Kuala Lumpur certainly fits the TPC/
PGA TOUR tournament standards and has even exceeded the requirement by successfully hosting three international
tournaments in one single year.
As part of the TPC network, members will also enjoy additional access to other TPC clubs including the renowned
TPC Sawgrass, PGA West and TPC Harding Park. Your TPC Kuala Lumpur membership value will certainly
appreciate due to the massive international brand associations.
Members can expect to see change in better quality brand standards, services and facilities within the clubhouse with
this transformation. These also include the areas of golf operations, club management, human capital development,
food and beverage as well as leisure management services. We also envision that TPC Kuala Lumpur will be a
catalyst to further promote Malaysia as a tropical paradise for sports and leisure to the world.
Most clubs are managed independently and more often than not, the quality and standard of services are inconsistent.
Through a strategic partnership with one of the best clubs or hospitality network such as the TPC, we will have direct
access to the latest industry trends and support from like-minded hospitality professionals.
While the club dearly appreciates our current membership profile, we also want to attract the younger generation and
their families to be members of this prestigious club. Plans to beef up women and children’s activities as well as the
Gen-Y interests are underway. One event which kicked off earlier in March was the inaugural staging of the BMW
Malaysian Open – an international women’s tennis tournament that will hopefully pave the way for more spectacular
events to be held at TPC Kuala Lumpur. We are looking forward to attract a more wholesome and balanced
membership profile and to position this Club as the club of choice in the region.
The TPC Kuala Lumpur official announcement to the public falls on 24 August 2016. Let’s welcome the dawn of a new
era at this amazing club, I take this opportunity to extend my appreciation to all members for the great pride that they
have in this club.
If you have any queries about TPC Kuala Lumpur, we have specifically set up an email: [email protected] for you
to write to us. We will address every query or request diligently.
In the meantime, enclosed are some additional information and a set of Frequently Asked Questions (FAQs) on TPC
Kuala Lumpur for your reading pleasure.
Thanks again and my best regards.
Yours sincerely,
(STEVEN THIELKE)
Chief Executive Officer
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INTRODUCTION
TOURNAMENT PLAYERS CLUB
It is a network of golf courses operated by the PGA TOUR
which is the biggest brand in golf.
PGA TOUR is the main organizer of the professional golf tours.
Value of PGA Tour
Best Image in Sports
PGA TOUR.com #1 Website in golf
224 Countries, 830 Million +Household, 32 Languages
Year long, consistent presence on television and in media
8 Million TOUR Fans
Association with High Quality
Pre-eminent Brand
Followed by affluent, educated decision makers
Enhances image of products and services with which it associates
Value of TPC
Tournament Quality Golf
The only golf club that hosted international tournaments such as CIMB Classic, Sime Darby
LPGA Malaysia and Maybank Malaysian Open in one single year; from 2013 to 2015. We can
now plan to take our golf courses to the next level.
Brings the magic of the PGA TOUR to life
TPC members enjoy the same great experience as the Star Players in fantastic championship
courses and world class facilities. The announcement of the extension of the CIMB Classic is
excellent news for TPC Kuala Lumpur members (see more on page 16).
Commitment to grow the game of golf
In partnership with the PGA TOUR, TPC Kuala Lumpur would like to be the leaders in
Malaysia in growing the game.
Unparalleled Service
Enhanced service in areas of golf operations, club management, human capital
development and food and beverage by having a strategic partner and support
from leaders in the club hospitality business.
Environmental Stewardship
The best sustainable practice across all level.
Community Activation/ Charity
Giving back to the community in various channels.
Experience in driving rounds/revenue
Experts in providing exceptional improvements within the golfing industry and boost revenue.
Part of Passport program – TPC Network / Association with TPC Sawgrass and
other iconic clubs
To know more about this, please email [email protected]
Experience in enhancing Residential Development
Elevating the residential development within the area into greater heights.
Association with PGA TOUR – Access to TOUR title sponsors/ Marketing partners
Todd Rhinehart, ([email protected]) Exec. Director of PGA TOUR in Asia is to
assist on a beneficial partnership with various international brands.
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Re
branded to
THE ONLY 1 IN ASIA
TPCs IN NORTH AMERICA
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FREQUENTLY ASKED QUESTIONS
1. What is TPC?
TPC stands for Tournament Players Club.
It is a network of golf courses licensed under the PGA TOUR which is the biggest brand in golf. There are more than
34 golf course properties under the TPC Network. TPC’s headquarter is located at TPC Sawgrass in Ponte Vedra, FL,
USA.
2. What is the difference/association between PGA TOUR and TPC?
The PGA TOUR is the world’s premier membership organization for touring professional golfers, co-sanctioning more
than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica,
Mackenzie Tour - PGA TOUR Canada and PGA TOUR China.
The TPC Network is part of the PGA TOUR and was established to provide the ultimate host venues for TOUR events
- with services and amenities that met the highest standards of professional golf. Not only do the principles of
excellence apply to the TOUR professionals playing our courses, they also apply to our members and guests who
enjoy every aspect of TPC clubs.
3. What is TPC Kuala Lumpur?
TPC Kuala Lumpur is the new brand for KLGCC but the legal entity and company business registration will remain as
Kuala Lumpur Golf and Country Club Berhad.
TPC Kuala Lumpur is globally recognised as the only TPC in Asia. It fits the strict requirement of a TPC with a fullfledged tournament-standard golf facilities; plus having hosted a PGA TOUR event in the form of the CIMB Classic.
The TPC Kuala Lumpur brand licensing prevails for 5 years after which is subject to renewal for another 5 years.
4. Is KLGCC sold to another company?
No. The club is still under the ownership of Sime Darby Property.
5. Will members be burdened by any TPC Kuala Lumpur related cost?
There will be no increase in fees related to TPC. However, the regular annual increment on subscription fees, F&B
and golf will apply.
6. Why does KLGCC want to be part of the TPC network?
KLGCC is already well-known in Malaysia. We’ve had some international exposure through hosting major golf
tournaments. The next step is to further elevate the club to global recognition and standards. Partnering with PGA
TOUR as a TPC is a win-win combination.
TPC Kuala Lumpur will be the first and the only current TPC property in Asia, and this reinforces our position as a
world class and tournament standard golf course with world class facilities and services. For PGA TOUR, TPC Kuala
Lumpur may be a stepping stone for more TPCs to emerge in Asia.
With the global recognition and direct association with a renowned brand like PGA TOUR, TPC Kuala Lumpur and its
surrounding realty would naturally attract more international investors.
One can expect the value of TPC Kuala Lumpur Membership to appreciate due to the massive international brand
association. Also, members will enjoy additional access to 34 clubs including the renowned TPC Sawgrass, PGA West
and TPC Harding Park.
To develop internal capabilities and competencies through direct access to the latest international operational and
management expertise and standards. TPC Kuala Lumpur will adopt the best practices in the golfing industry ie. Golf
operations, club management, human capital development and food and beverage. These best practices will further
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raise that standard of our club to be among the best in the world.
7. If TPC is such a huge brand, how come other golf clubs in Asia are not rushing in to be part of the TPC
network too?
Foresight and Visionary Leadership - Sime Darby Property and KLGCC Berhad’s vision as a committed proprietor to
consistently exceed expectations in maintaining an exclusive country club with world class golf and lifestyle
experiences. The association with TPC branding will elevate TPC Kuala Lumpur’s status to a whole new level
internationally.
Sustainable Resources - TPC Kuala Lumpur’s proprietor is Sime Darby Property, one of the biggest property developer
in Malaysia that has the necessary resources to leverage on expanding the company’s brand internationally, in partnership with the PGA TOUR.
Strict Standards Compliance - TPC Kuala Lumpur certainly meets the TPC/PGA TOUR tournament standards and has
even exceeded the requirement by successfully hosting three international tournaments in one single year namely CIMB
Classic, Sime Darby LPGA Malaysia and Maybank Malaysian Open; for three consecutive years between 2013 and
2015. The Club will however need to improve on standards and facilities in certain areas to meet the high TPC standards.
8. What is the standard criteria for a golf club to be part of the TPC network?
TPCs are known for their outstanding conditions and amenities, as well as commitment to environmental excellence.
Each TPC has hosted or been designed to host Tour-sponsored golf tournaments. It presents a unique value to the
general golf public, inviting them to experience golf in a manner previously enjoyed only by golf professionals.
TPC Kuala Lumpur meets the TPC/PGA TOUR tournament standards and has even exceeded the requirement by
successfully hosting three international tournaments in one single year.
9. Will the club be expecting more American professional golf players coming to the club?
We are hoping to attract more US professional golfers to TPC Kuala Lumpur but we are also aware that the US is
almost 16, 000 km away from Kuala Lumpur. Hence, it is unlikely to receive many US Pros. On the other hand, TPC
Kuala Lumpur members will enjoy additional access to 34 clubs including the renowned TPC Sawgrass, PGA West and
TPC Harding Park.
10. Will this lead to the increase of traffic at the club?
We may expect some TPC network members to visit TPC Kuala Lumpur while they are in this region but what we
foresee more is; our members will leverage on the opportunity to play at any of the new extensive addition of the
affiliated clubs under TPC network.
11. When will TPC Kuala Lumpur be publicly announced?
An announcement of TPC Kuala Lumpur will be made on 24 August 2016.
12. Will members be charged for the new TPC Kuala Lumpur membership card and car sticker(s)?
Members will not be charged for membership card and sticker.
13. When and from where will members be getting the new TPC Kuala Lumpur membership card and car
sticker(s)?
We will notify members via email and in-house notices on the date and location to have your membership cards and
sticker(s) updated.
14. What is the new TPC Kuala Lumpur website?
It’s www.tpckl.com. You may also discover us via #tpckl.
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GALLERY
May 2015
TPC Sawgrass
May 2015
The Players Championship
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GALLERY
May 2015
Sime Darby Property delegation met the Commissioner of PGA TOUR, Tim Finchem.
CIMB Classic in October 2015
Tim Finchem, Commissioner of PGA TOUR
Tan Sri Dato’ Abdul Ghani Othman, Chairman of Sime Darby Group
Dato’ Ir Jauhari Hamidi, Managing Director of Sime Darby Property
Todd Rhinehart, Vice President and Executive Director of PGA TOUR
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GALLERY
May 2016
Managing Director of Sime Darby Property, Dato’ Ir Jauhari Hamidi met the
Commissioner of PGA TOUR, Tim Finchem and Deputy Commissioner of PGA
TOUR, Jay Monahan
MEETING WITH VIPS
Former Chairman of PNB
YABhg Tun Ahmad
Sarji bin Abdul Hamid
President of TPC Kuala Lumpur
YABhg Tun Musa Hitam
MEETING WITH MAYOR OF KUALA LUMPUR
June 2016
Todd Rhinehart, Dato’ Ir Jauhari Hamidi, YBhg. Datuk Seri Hj. Mhd.
Amin Nordin bin Abd. Aziz, Steven Thielke
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GALLERY
July 2016
PGA TOUR delegation visited TPC Kuala Lumpur
8 August 2016
Briefing to members on TPC Kuala Lumpur
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GALLERY
ENTRANCE SIGN
CLUBHOUSE SIGN
GOLF REGISTRATION
15 EAST HOLE
10 WEST HOLE
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GALLERY
TPCKL.COM
MEMBERSHIP CARD
CLUB TROPHIES
MEMBERSHIP LICENSE
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E MAGAZINE
GALLERY
CLUB ACCESORIES
PROSHOP
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PRESS RELEASE
16 August 2016
CIMB Extends Commitment to CIMB Classic through 2020
Kuala Lumpur, Malaysia: CIMB Group, the title sponsor of CIMB Classic since its inception in
2010, today announced the extension of its title sponsorship of the golf tournament through 2020.
The four-year extension reflects the success of the only official PGA TOUR FedExCup event in
Southeast Asia, which is also the richest in the region with a purse of USD7 million. Since it was
first staged, the tournament has attracted world class professionals like Tiger Woods, Henrik
Stenson, Adam Scott, Sergio Garcia, Ernie Els and Ryo Ishikawa. CIMB Classic, being one of
most prestigious and biggest sporting events in the region, has undoubtedly boosted Malaysia’s
position as a golfing tourism destination, attracting an audience from all over Asia annually.
Speaking at the press conference, Tengku Dato’ Sri Zafrul Aziz, Group Chief Executive, CIMB
Group commented, “CIMB Classic has firmly placed Malaysia on the PGA TOUR calendar, and
we are pleased to continue our title sponsorship of the tournament, which has grown from strength
to strength over the last six years. Today’s announcement is a clear demonstration of the Group’s
appreciation to PGA TOUR and our firm commitment to further develop CIMB Classic into a top
golf event not only in Malaysia but also in ASEAN. The tournament continues to generate quite a
following and we will continue to deliver an exceptional experience for players and fans alike.”
“Since its inception six years ago, the CIMB Classic has established an important international
presence for the TOUR during the early portion of the FedExCup schedule,” PGA TOUR
Commissioner Tim Finchem said. “As a preeminent banking institution in Southeast Asia that is
headquartered in Kuala Lumpur, CIMB has provided the critical support needed for the tournament
to develop and prosper. I had the opportunity to attend the CIMB Classic last year and was very
impressed not only by what I saw, but by the potential it has for future growth. We are thrilled that
CIMB will continue its sponsorship and we look forward to working with CIMB on continuing and
strengthening our successful presence in Malaysia.”
The CIMB Classic was introduced in 2010 as an unofficial event before becoming a FedExCup
tournament in 2013. Co-sanctioned by the Asian Tour and Professional Golf Association of
Malaysia, it is held at the Kuala Lumpur Golf & Country Club and features a limited field of 78
players. Qualifiers include the top 60 available players from the previous season’s FedExCup
Points list, the top-10 available money leaders from the Asian Tour Order of Merit and eight
sponsor exemptions, which include two Malaysians.
Justin Thomas of the United States is the reigning champion. The upcoming CIMB Classic will be
held from 20 - 23 October and is the second tournament of the 2016-17 PGA TOUR schedule.
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Exclusive Offer for TPC Kuala Lumpur Members
HOME OF THE
CIMB CLASSIC
20 - 23 OCTOBER 2016
WEST COURSE, TPC KUALA LUMPUR
TPC NETWORK
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your
defending champions
will be back this october...
15 August 2016
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Launch Promotions
To celebrate our exciting transformation, TPC Kuala Lumpur is
having a host of amazing specials for members to enjoy.
VALID FROM 25 AUGUST TO 15 OCTOBER 2016
50% discount on buffet lunch at Golfer’s Terrace
50% discount on Bian Dang Lunch at China Treasures (Tuesdays to Sundays only)
50% off for Nasi Lemak Kukus buffet dinner on weekends
20% discount on Treatment and Products at Spine & Joint Clinic
Introduce a guest to play golf with you and receive the following:
Limited Edition of TPC Kuala Lumpur Coin Marker
MST Golf Apparel coupon worth RM 50
VALID FROM 25 AUGUST TO 30 SEPTEMBER 2016
RM299 for Electrical Muscle
Stimulation at Activ Studio
VALID FROM 24 TO 31 AUGUST 2016
Additional 25% off for all TPC Kuala Lumpur merchandise at Pro Shop
Additional 10% off for all other products at Pro Shop
20% discount at Pepper Bell Café
16% discount on Heineken bucket of 5 at Sid’s Pub
14% discount on all house Pouring Spirits at Sid’s Pub
25% discount on Grip changes
40% discount on 10 lessons package
Free Club Fitting (bookings to be made between 24-31 August for slot between
24 August to 31 October)
To find out more sweet deals, visit tpckl.com