here - North American Council for Freight Efficiency

EXCLUSIVE SPONSORSHIP OFFER
RBON
CA
RUN ON LESS
NACFE
W
AR
ROO
M
RUN ON LESS WITH
AMERICA'S BEST:
CELEBRATE THE PEOPLE, TRUCKS,
AND INNOVATIONS THAT DELIVER
OUR PRODUCTS EVERY DAY.
Run on Less is a 21st-century Big Truck
“Cannonball Run.” It will challenge
America’s best trucks and drivers on a
cross-country tour, from Los Angeles, CA,
to Washington, D.C., to find the most-fuelefficient Class 8 truck, highlighting the
best trucks, technologies, and drivers that
make it happen.
STEEPED IN HISTORY
Run on Less is the fuel race that never
happened. In 1911, Commercial Car
Journal came up with the idea of a crosscountry competition for commercial
vehicles, to find out which vehicle and
which driver was the most fuel efficient.
105 years later, it's on...
Driver versus driver, fleet versus fleet,
this race will highlight the fuel-saving
technologies that are changing the trucking
industry for good.
Six fleets will go head-to-head, hauling
real freight, and trialing different efficiency
technologies with America’s best fuel in a sixstage, national tour.
HIGH VISIBILITY
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The starting gun will fire in Los Angeles. The fleets will
traverse America’s “silk road” via Salina, UT; Denver, CO
Kansas City, MO; Fayetteville, AR; and Indianapolis, IN
before the grand finale in Washington, D.C., with highlights
shown on big-screen TV.
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Each leg will celebrate a winner with checkered flag and
winner’s podium.
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Experience the passion of the grueling six-day, crosscountry haul through our Gran Turismo-style virtual race
monitor station, equipped with live in-cab video and virtual
fuel and technology monitoring, as well as truck, driver, and
technology data.
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Experts will provide commentary on state-of-the-art truck design
and what it takes to be America’s best driver and fleet. Guest celebrity
hosts will provide live updates across online channels, so that anyone,
anywhere can catch a glimpse of the excitement.
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Celebratory public announcements along the way by fleets, technology manufacturers,
and industry stakeholders, demonstrating their commitment to improving the fuel efficiency
of the North American fleet.
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There will be comprehensive advertising exposure from start to finish:
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Stage winner celebrations (checkered flag finish lines, winner’s podium, billboards, and exhibits)
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Chase the Race social media race monitor (500,000 viewers expected)
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Trucks and drivers’ outfits
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Each leg will enjoy live entertainment, workshops, and exhibits—including an interactive in-truck expo, where
consumers can see and feel how their TV sets travel across the country before they land in their living rooms.
This action-packed convening will harness
the competitive spirit of the trucking
industry and bring together the industry’s
most important players, including:
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Major and medium-sized fleets
Major and medium-sized shippers
Technology manufacturers
Industry CEOs
Fuel suppliers
American consumers across the country
Policy and academic experts
National, local, and trade media
Environmental NGOs
• Special guest appearances by NASCAR
drivers, sports players, auto-experts and
other celebrities
SPONSORSHIP OPPORTUNITY – $25,000
Showcase your business as the company most dedicated
to efficiency in America.
This is your opportunity to highlight your brand to
hundreds of national businesses, American consumers
across the country, and OEMs, proving that you care not
just about delivering packages to America, but also how
they get there.
You will be at the center of the conversation around how
we deliver American goods to the nation.
Comprehensive advertising exposure from
start to finish:
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Logo placement on all physical collateral, including
brochures, finish line banners, truck branding, and
drivers’ outfits
Branding on winner’s podium at every stage, with high
visibility for photo opps
Logo placement on the Chase the Race platform
virtual livestream, to be hosted by national
media partner
Logo placement at each leg finish line and billboards
Coverage in reality television program*
Acknowledgement throughout social
media campaign
Quote, logo, and acknowledgement in official
press releases
Booths at stage workshops
Other opportunities to be negotiated
Watch our video here:
https://www.youtube.com/
watch?v=ErQ5PgCphg0
Trucking Efficiency is an initiative set up by the North American Council for Freight Efficiency
(NACFE) and Carbon War Room (CWR) that aims to double the efficiency of the North American
trucking fleet by eliminating barriers to information, demand, and supply. Trucking Efficiency
relies on philanthropic support.
* The reality television program has been pitched to
major TV networks but has not been confirmed.