eng p - Fundación México-Estados Unidos para la Ciencia
Transcription
eng p - Fundación México-Estados Unidos para la Ciencia
Annual Activities Report 2013 Science, technology and innovation for development © 2014 The United States-Mexico Foundation for Science Fundación México-Estados Unidos para la Ciencia San Francisco 1626 - 205, Colonia Del Valle, 03100, México, D.F. Printed and made in Mexico www.fumec.org Editorial Coordination: Rosario Taracena Editorial Assistance: Jessica Borth, Eleane Proo and Yamania Olivé Design: Dinorah Mosqueda Index 1 Presentation 4 Board of Governors 5 Origins of FUMEC 6 Message from the Chairman of the Board of Governors 7 Message from the Vice Chairman of the Board of Governors 8 Message from the CEO 4 Education for Innovation 35INNOVEC 39CECYTEQ 2 Innovation for Competitiveness 10 Business Support Programs 17 Success Cases 3 New Binational Initiatives 30MUSEIC 32FOBESII 27 State Innovation Agendas 28Collaboration with Colombia 5 Other Activities 6 Complementary Information 42Binational Collaboration in Health Care 46Directory 43 20 Anniversary of FUMEC 48 Offices 44 Collaboration with the Mexican Academy of Sciences 47 Financial Information 6 Board of Governors Warren J. Baker Cristina Loyo Varela Juan Silanes Nestor Montoya Chairman President Emeritus of the California Polytechnic State University Vice-Chairman President of the Silanes Bioclon Institute Francisco Barnés de Castro Immediate Past Chair Commissioner of the Energy Regulatory Commission Karl Rüggeberg Treasurer Thomas Bowles Executive Director at New Mexico Computing Applications Center José Luis Fernández Zayas Director of the Mexican Institute of Electrical Research William Harris President and CEO of Science Foundation Arizona Silvia Hernández President-Associate of Public Strategy Consultants General Director of the National Laboratory on Advanced Computer Science Advisor at the financial services company TIAA-CREF Bernard Robertson Senior Vice President at DaimlerChrysler Corp. Leopoldo Rodríguez Adviser of various enterprises Cipriano Santos Senior Scientist at Hewlett-Packard Laboratories Mary Walshok Associate Vice Chancellor for Public Programs at the University of California, San Diego Misael Uribe Esquivel President of the Board of Administration of Grupo Médica Sur Guillermo Fernández Secretary of the Board CEO of FUMEC 7 Origins of FUMEC “I believe our countries have a common destiny and scientific cooperation is part of that destiny.” Congressman George E. Brown Jr. The United States-Mexico Foundation for Science (FUMEC) is a non-governmental organization created during the preparations for the signing of the North American Free Trade Agreement, through a binational agreement aimed at promoting and supporting science and technology collaboration between the two countries. The North American congressman, George E. Brown, Jr., played a key role in the formation and consolidation of FUMEC. As Chairman of the Committee on Science and Technology of the House of Representatives of the United States, Brown defended the need to strengthen binational exchanges in these areas and took steps in the United States which yielded an initial contribution of close to 11 million dollars to integrate the Endowment Fund, an exceptional occurrence among the support that the US grants to non-governmental organizations. Congressman Brown was a tireless promoter of science and technology. After his death in 1999 he left an important legacy that was reflected in improvements to United States science and technology programs highlighting collaboration with other countries in the field. Two important players for the formation of FUMEC were the scientific advisors to the Presidents of both countries, Guillermo Soberón Acevedo in Mexico and Alan Bromley in the United States, who were responsible for organizing work groups and ensuring a commitment from the two governments to create the foundation, which was formally established as an organism with legal status in the two countries from 1993. Continuing with the spirit of collaboration which distinguished the work of Congressman George E. Brown Jr., FUMEC seeks to be a coordinating body of binational efforts, through the identification of opportunities, creation of synergies, integration of programs with goals of binational interest and the search for results in the areas in which it works. 8 Message from the Chairman of the Board of Governors FUMEC was created over 20 years ago and Congressman George E. Brown, Jr. was the prime mover for the development of FUMEC stating that “our countries have a shared path and scientific cooperation is part of it.” As FUMEC begins its third decade it is clear that what Congressman Brown believed then is still true. However, the world has changed significantly and the opportunities for FUMEC to foster cooperative initiatives in advanced engineering, technology development, innovation and entrepreneurship are stronger than ever today. The cornerstones for success with these initiatives are education and research. In May 2013, Presidents Barack Obama and Enrique Peña acknowledged the importance of implementing bi-national programs and launched the Bilateral Forum on Higher Education, Innovation and Research (FOBESII) and the Mexico-United States Council for Entrepreneurship and Innovation (MUSEIC). FUMEC is playing an important role in both programs with three members of the Board of Governors co-chairing FOBESII Innovation and Technology Working Group, MUSEIC Technology Commercialization Sub Committee and providing leadership to expand the NSF Industry University Cooperative Research Initiative model fostering partnerships between our countries. These new programs emphasize the importance of education in science, technology, engineering and mathematics (STEM) as an essential element for economic development. STEM education is one of the areas of focus and expertise of FUMEC. The Foundation works cooperatively with other organizations to promote successful STEM educational models from the United States in Mexico. The other key cornerstone to support economic development and global competitiveness is research. Through joint research and development programs FUMEC will foster innovation, entrepreneurship, increased commercialization of new technologies, joint ventures, and joint workforce development in scientific and technology fields in both Mexico and the US. 2013 was an important year for the Foundation as it celebrated its twentieth anniversary in Mexico along with government officials, business leaders and other allies. I am proud to be part of FUMEC because it works cooperatively to improve the quality of life. The excellent results achieved by the Foundation inspire us to continue promoting the application of science and technology to pave the way for improvements in health, education, the environment, and the economy. Sincerely, Warren Baker 9 Message from the Vice Chairman of the Board of Governors The new framework for binational cooperation in competitiveness and innovation that arose from the High Level Economic Dialogue between the presidents of Mexico and the United States in 2013 is especially important to FUMEC. In this scenario, particular importance is given to the binational production chains with which FUMEC already works, building partnerships with bodies such as the American Chamber and with American companies in sectors including information technologies, automotive, aerospace and health technologies, seeking to improve regional competitiveness in high value technology, like software engineering and development. FUMEC is an organization which is recognized by both the Mexican business community and United States companies operating in Mexico. Its national and international acceleration programs, TechPYME and TechBA, have helped many companies to integrate into regional innovation networks, and to acquire new capacities and relationships to become leaders in the country's most productive sectors. Fur thermore, FUMEC's experience in CONACYT's State Innovation Agendas project is opening up new ways to work with state governments, universities and the business community, gaining better insight into their needs to help them better ; but, above all, driving innovation at state and regional level so that the country's effor ts are conver ted into prosperity for all. We are very happy to see that the scope of FUMEC has been expanding, with the emergence of new prospects for bilateral collaboration, emphasizing competitiveness and seeking alliances between companies, universities and government. Sincerely, Juan Silanes 10 Message from the CEO A few years after its creation—during the negotiations of the North American Free Trade Agreement—FUMEC started programs focused on promoting science, technology, engineering and mathematics (STEM) education, and on helping technology businesses to increase innovation and competitiveness in the region. These programs developed and opened the door for the Foundation to facilitate the creation of networks between government, industry, academy and civil society in Mexico, and also with organizations and companies from the United States and Canada. These networks are a major support in the new framework of binational collaboration established by the presidents of our countries through the High Level Economic Dialogue, particularly for the FOBESII and MUSEIC programs. In addition, in 2013 we faced important transformations in Mexico, such as the change in operating regulations of the National Entrepreneurs Institute, which have meant adjustments to the TechPYME and TechBA programs. The new conditions have also opened fresh perspectives for the Microsystems program and our STEM education programs. During the year, we have further approached state governments, business organizations and universities from both countries, and we foresee a very promising outlook for the development of the Foundation and will work to adapt FUMEC strategies to the new circumstances, with the guidance and support of our Board of Governors. In this Report 2013, we present the success cases of companies, entrepreneurs and projects in which FUMEC has been involved. These achievements are the result of the synergies with different organizations and the efforts of a great team of people who drive the Foundation's programs. Sincerely, Guillermo Fernández de la Garza Innovation for Competitiveness 12 Today, the important thing is to innovate FUMEC has been successful in boosting innovative small and medium-sized enterprises in Mexico. T oday, more than ever, the world economy is intimately tied to what happens in scientific and technological development. Today, more than ever, new ideas and our capacity to make them a reality have an enormous potential for changing the lives of millions of people all over the planet, and improving national economies. We live, unquestionably, in a knowledge economy, led by those countries which, for decades, have made driving innovation a priority, that is, the process of converting ideas into products and services to satisfy the needs of people, organizations and companies. We are already living in the innovation age, but in the case of North America, there is a sharp contrast between what happens in Canada and the United States, countries with a long tradition of driving innovation, and what happens in Mexico, where there is still much ground to cover and where we still have to join forces for the socalled “Mexican moment”—characterized by the huge capture of foreign investment towards key industries—to help strengthen national institutions and mechanisms that support innovation for large, and particularly, small and medium-sized enterprises. FUMEC and the boost to innovative companies FUMEC is an organization that has worked for over 20 years to narrow the innovation gap that exists between Canada, the United States and Mexico. One of the environments in which the Foundation has achieved most success is the boost to small and medium-sized innovative enterprises in Mexico, through programs that leverage the best practices of the United States and Canada, and are designed to detonate the potential of these companies and help them to grow both inside and outside the country. The FUMEC programs targeted to technology SMEs have been rated by the Organization for Economic Cooperation and Development (OECD) as best practices in several of their business support analyses in Mexico. The most recent is The Local Dimension of 13 SME and Entrepreneurship Issues and Policies in Mexico, a document that highlights the acceleration services that FUMEC offers to Mexican SMEs, and its ties to international business support programs. FUMEC’s business programs emerged just over 15 years ago, when the Foundation began to integrate the best experiences of supporting SMEs coming from the United States and Canada. These experiences were a valuable framework which has been enriched by working directly with the enterprises. In 2004, following an analysis of the best experiences of supporting innovative companies internationally, and together with the Mexican Ministry of Economy, we launched the International Technology Business Acceleration Program, TechBA, which has taken over 600 Mexican technology enterprises into international markets in its 10 years of operation. In parallel, the TechPYME National Acceleration and Boost to Innovation Networks program has identified and helped more than 1400 technology enterprises in state programs, helping them to consolidate a competitive value offer. The administrations of Presidents Vicente Fox and Felipe Calderón allowed the development of these programs with resources so that enterprises could receive FUMEC support and access specialized advice and innovation networks that enabled them to strengthen and grow. President Enrique Peña’s government marked a change in this dynamic and today it is the companies, associations and state governments who must apply for support from the National Entrepreneurs Institute (INADEM), which opens tenders, evaluates the proposals and allocates resources to the applicants. FUMEC has continued to work under this new scheme, helping companies, associations and state governments to present their projects, many of which are already running. The Foundation also continues to collaborate with the states in local programs to support enterprises and drive local economies. FUMEC’s value proposal to companies FUMEC supports the growth of Mexican technology SMEs through four programs: TechPYME, TechBA, Microsystems and a Food and Agri-Business Incubator, which provide help to evaluate the potential and opportunities of companies, and develop with them their capacities, integral development, innovation and internationalization strategies. FUMEC offers companies access to innovation networks formed by actors who support their development, such as: clusters, business chambers, universi- TechBA has taken over 600 Mexican technology enterprises into international markets over its 10 years of operation. 14 ties, research centers and state and federal government entities, among others. These networks facilitate the creation of business ecosystems where companies can grow productively and innovatively in their states, and at national and international level. FUMEC programs focus their work on strategic niches with the potential to generate new development opportunities, as shown below. The strategy to drive and strengthen innovation networks and help companies to enter or migrate towards strategic niches with high growth potential, TechPYME has identified and assisted more than 1400 technology enterprises, helping them to consolidate a competitive value proposition. Strategic Niches Identified by FUMEC SEC TOR NICHES Information Technologies Cloud computing Mobile technologies Multimedia Advanced manufacturing Automotive Advanced manufacturing Aerospace Advanced manufacturing Maintenance and repair Airport services Health Technologies Medical devices Clinical trials New drugs Health IT Food technologies Nutraceutics Manufacturing processes Sustainability Clean technologies (air, water, soil) Alternative energies Microsystems Embedded systems FPGAS has fostered the development of hundreds of SMEs which have learned to do business with a global outlook. TechPYME: National acceleration and driving of innovation networks As a national acceleration program, TechPYME identifies and helps Mexican technology companies with innovation potential to strengthen internal capacities, support migration towards strategic niches, trigger innovation capacity and refine business strategies. In alliance with state governments and business associations and clusters, TechPYME promotes the integration of innovation networks and develops the capacities and potential of local technology-business ecosystems related to the niches in which FUMEC works. The service this program provides to businesses covers the evaluation of their potential and needs, coordination with training specialists and the application of business tools such as, cash flow, technology roadmaps, development or redefinition of business plans, certification assistance, intellectual property guidance, analysis of opportunities, and the preparation of innovation projects, among other services. The TechPYME work model is shown below. During 2013, the program continued its work to strengthen technology-business ecosystems collaborating with different players to create productive environments for companies. One example is the collaboration which TechPYME maintains with the Mexiquense Council for Science and Technology (COMECYT) to support companies from the State of Mexico in 15 sectors such as: food, health, automotive, information technologies and clean technologies. Another example is TechPYME’s collaboration with the InteQsoft information technologies cluster in Queretaro to design an internationalization model for small enterprises with funds from the World Bank and the Ministry of Economy. This program, with TechBA’s support, helped to identify ten enterprises with potential to penetrate global markets, and offered them advice on value offer, market analysis and competitiveness as well as opportunities and business models. In addition, the TechPYME program has collaborated productively with the Mexican Institute of Industrial Property (IMPI) and Nacional Financiera (Nafin) in order to support inventive, technological and business activity in Mexico, and promoted the registration of industrial property with high scientific and technological value. As part of that collaboration, FUMEC helped the organization of the Expo Ingenio 2013, an event pushed by the IMPI that sought to promote the meeting of technology generators, entrepreneurs and the players working for the country’s economic growth. TechPYME Service Model Development of Strengthening Programs Opportunity analysis workshop BUSINESS STRENGTHENING • Diagnostics • Roadmap • Business tools • Linkage to support programs INNOVATION STRATEGIES • Innovation workshops • Presentation of projects in tenders • Intellectual property • Technological monitoring Action Plan by Company TECHNICALBUSINESS PREPARATION • Technology consulting IDENTIFICATION OF COMPANIES WITH INTERNATIONAL ACCELERATION POTENCIAL • Certification consulting • Networking events • Interaction with techonology and business networks • TechBA integration Results in new products, new markets, access to innovation project funds, partnerships, new business culture, estimation of sales impact. 16 TechBA: Internationalization of Mexican Technology SMEs TechBA facilitates the international acceleration of Mexican Technology SMEs with an innovative value offer and the potential to compete in global markets, through specialized support in world innovative business ecosystems. TechBA has eight offices in cities with highly active economies, such as: Silicon Valley, Austin, Seattle, Arizona, Michigan, Montreal, Vancouver and Madrid. Each office has experts in the strategic niches identified by FUMEC and local innovation networks that promote the accelerated growth of companies. Expert advice on global markets and local partnerships generated by TechBA allow companies to learn new ways of doing business, which translates into competitive sales for their companies and improved value offers. The TechBA work model is shown below. TechBA also supports the creation of companies with global vision since its inception. In 2013, TechBA along with CONACYT and the United States Embassy to Mexico conducted the Bootcamp “Invent your Future,” which sought to give Mexican entrepreneurs the opportunity to convert their ideas into business and present them to investors, potential clients and experts in the international market. More than 400 projects registered for the Bootcamp during the invitation process, of which 160 had the opportunity to take the on-line course “Preparing for Innovation” from the University of Texas. Subsequently, an evaluation committee selected 15 finalists, who The TechBA Model Performance in a global environment Global innovative company Acceleration Attraction of new clients Transformation Opening process INNOVATION NETWORK Development of new products Pre-Acceleration Local incubation Local operation Innovation space 17 received direct guidance on the development of global business, and the opportunity to present their projects to investors at Expo TechBA Austin. In addition, TechBA, in conjunction with the Universidad Autónoma del Estado de Morelos (UAEM), organized a second bootcamp called “UAEM Potential” in which 46 entrepreneurs participated with 42 innovative science and technology projects. Food and Agri-Business Incubator Arising from activities begun with the United States Department of Agriculture to facilitate the incorporation of food safety technologies, and to support rural producers of processed foods, FUMEC integrated a Food and Agri-Business Incubator, a people-centered program dedicated to providing tools for personal, family and community development. The incubator helps the creation of enterprises that contribute to the resolution of priorities in food safety, the fight against malnutrition, and obesity. This program trains, advises, strengthens and links micro and small enterprises with support institutions to achieve their incorporation into production chains, which helps to generate new opportunities and improve quality of life. The Incubator serves two groups: High Impact Companies and Social Economy Companies. Its service model is shown on the right. During National Entrepreneur Week 2013, the Incubator received more than 300 applications from entrepreneurs seeking guidance to start a business, of which 24 high-impact projects were selected. In total, the Incubator helped 40 entrepreneurship projects in 2013. Mexican Microsystems Consortium The Mexican Microsystems Consortium (CMM in Spanish) was created by FUMEC in 2007 with the aim of promoting scientific research and technological development in microsystems in Mexico, in order to improve the scientific and technological capacities of Mexican companies and increase their competitiveness. The Consortium works as a strategic coordinator for the production, government, academic and research sectors. In doing so, it promotes the development of a business ecosystem based on microsystems in order to contribute to positioning Mexico as a developer of innovative solutions for products and processes that can be marketed both nationally and globally. Through the CMM, the Foundation Model: Food and Agri-Business Incubator POST INCUBATION (3 MONTHS) • Quality and competitiveness management system • Network INCUBATION (2 MONTHS) • Pre feasibility • Business plan • Tax ID and Articles of Incorporation PRE-INCUBATION (1 MONTH) • • • • Diagnostics Life plan Evaluation of ideas SWOT PROCESS 18 The CMM has worked with more than 100 Mexican companies to integrate emerging technologies and to develop innovative products. has worked with more than 100 Mexican electronic, food processing, robotics and industrial automation companies, primarily helping companies to integrate emerging technologies and to develop innovative products. The primary services offered to companies by CMM are project management and technological innovation, consulting for knowledge sharing, strategic foresight and monitoring studies, development of technology roadmaps, training and certifications and links between industry and academia. Between 60% and 70% of the technological developments that CMM has supported have generated intellectual property such as patents or software copyrights. About 250 engineers from industry and academia have been trained on issues related to embedded systems and FPGA technology, and the certification of 35 electronic design engineers has been accomplished. Of all the projects supported by CMM, 80% of the proposed techno- logical developments are linked with a university or research center. Furthermore, 40% of companies participating with CMM have created new products that feature distinctive elements in the market (energy saving, smaller size, reliability, functionality, etc.) and most of them are on the doorstep of being positioned in the market. Success cases of innovative companies Our business support programs have generated a large number of success cases, either for the kind of innovation they have brought to the market, the sales volume they are generating, or the way the company has been able to develop its capacities in a highly specialized niche. The following pages present ten such cases of companies helped by FUMEC and which are growing and gaining market share thanks to the Foundation. 19 Obesity Control Center: a nation’s challenge to lose weight Few Mexican doctors have appeared in United States media as much as Ariel Ortiz, director of a Tijuana clinic called the Obesity Control Center (OCC), which successfully treats patients from the United States. While the clinic has offered excellent services for 13 years, Dr. Ortiz has such presence that his image has appeared in shows like Oprah Winfrey, Fox News, The Doctors and magazines like Newsweek. But, beyond the success of his business, Dr. Ortiz’s worries extend to his countrymen. “My biggest concern is that Mexico is the most obese country in the world and no one is developing education programs to change that in childhood and adolescence.” In 2012, with FUMEC’s help, the OCC team worked on a roadmap to organize the implementation of its development projects, and this simple exercise enabled the company to visualize a new way to grow. “When I introduced myself to FUMEC, I said, ‘Look, but if the most obese country in the world is Mexico, not the United States,’ Ortiz recalled, “then we see there is a great need for weight management services and that it’s a poorly served area.” Today, one of OCC’s priorities is to broaden his clinic work in Mexico, so FUMEC helped him to conduct a diagnostic analysis of infrastructure and equipment, with the goal of getting certified by the General Health Council, which he hopes to achieve in March 2014. This will enable him to compete with the best hospitals in the country and work in cities such as Mexico City, Guadalajara and Monterrey. Another line of work is the use of Obalon, a patented non-surgical weight loss method. It involves a capsule which enters the stomach and expands, occupying the space normally filled by more food. In addition, the company developed a smartphone app which facilitates patient follow-up, keeping an account of what they eat, monitoring signs and symptoms and offering recommendations. Vitaleph brand food supplements are yet another line of work, helping to avoid malnutrition in patients. However, the OCC’s most ambitious project is a video-based education program for social networks, which “Today we see ourselves as a company that educates a nation and fights the number one disease in the country.” intends to change the eating habits of Mexico’s overweight population. To do so, the company has set up a recording studio which is already working. “Before meeting FUMEC we saw ourselves as just a bariatric surgery company and today we see ourselves as a company that educates a nation and fights the number one disease in the country,” says Ortiz. Doctor Ariel Ortiz and his team in a surgery. Photo courtesy of the company. 20 Biaani: mobile services for small and medium-sized enterprises Betting on innovation has never been easy. This was learned in the last few years by the Biaani Consulting team, a mobile applications company which, with FUMEC’s help, has developed two very innovative products: one to monitor sleep patterns and the other to help small business sales. For some years, Enrique López, the director of Biaani, has known that he wanted to turn his business around and venture into new areas. “Our first plan was to develop systems for companies, and we did that; but then we thought we could apply that knowledge to the development of our products and it could be a better business,” he remembers. Searching for support, López discovered FUMEC’s Mobile Leadership program, which invited him to Blackberry’s Dev Com to present his proposal for an app to monitor snoring. The app received an award for its creativity, which encouraged López to develop it. “FUMEC gave me the opportunity to broaden my business outlook and made me see that we have the capacity and support to achieve it.” Biaani staff at a meeting. Photo courtesy of the company. Shortly afterwards, FUMEC again extended an invitation for the company to visit the new TechBA site in Vancouver, and López moved to Canada in the hopes of finding new opportunities. Once in Vancouver, Biaani matured the idea of a product to fill small-business orders through smartphones. Called WalkBiz, the application manages the sales-purchase process of products and services, allowing the client to see available products, place orders and find the closest branch, while the business owner can receive notifications, consult balances and manage transactions. Although the stay in Vancouver served to advance the product, it was not until they attended the Bootcamp “Invent your Future” that they put all the pieces of the puzzle together to get it onto the market. “The Bootcamp helped us define how to work on innovative products to reduce risks and ensure that the product is accepted in the market,” commented López. For this entrepreneur, the Foundation’s services enabled him to make the changes he dreamed of. “FUMEC gave me the opportunity to broaden my business outlook, made me see that we have the capacity, knowledge and support to achieve it,” says López. The commitment to this new product is reflected in the investment that Biaani has made; today, a third of his employees work on promoting it. The application is currently available by direct purchase and soon a network of distributers will be expanding the client base of those who benefit from it. “WalkBiz is going to represent a paradigm shift from how people are used to interacting with their suppliers, and what we now see as innovative, we hope will become an everyday thing,” López explains. 21 Xivalju: Delicious beverages from Mexico for the global market Xivalju’s business is to captivate palates with delicious drinks and, to do that, the company develops around 200 flavors every year, of which only 5 or 10% reach the market. Some drinks that have been through this filter are traditional Mexican punch—which is sold only during the Christmas season—horchata and café de olla (a widely known type of coffe in Mexico). “We have created a lot of different products and, little by little, people have adopted and understood them. Our idea is to have Mexican products and be proud to see them in restaurants and cafes because sometimes they are appreciated more in other countries than here,” comments Juan Carlos Prieto, director and founder of the company. The State of Mexico company began in 2008, taking advantage of the experience of Prieto’ father, a chemical engineer with a flavor company where the entrepreneur learned the basics of developing new products. That experience, along with his marketing training, resulted in a company that manufactures powdered drinks and sells them to customers like Costco, Cinépolis, Starbucks, and Kentucky Fried Chicken, who take them to the final consumer. Xivalju offers these clients unique beverages, especially developed for their market; but the company also has a wide range of products targeted to cafes, restaurants and bars, which are sold through distributors. In 2012, the company began to work with FUMEC’s TechPYME program with the idea of improving its processes and obtaining HACCP and FSSC 22000 certifications, which establish international food standards. Certification has allowed Xivalju to improve sales and broaden its client base. “The certifications have helped us reach clients we had not approached, they have helped us win clients’ confidence and the diagnostics to improve our processes,” comments Prieto. Another defining feature of the company is its passion for innovation and so it works to ensure its drinks provide health benefits. One such product is its “green coffee,” which is high in antioxidants and calorie-free, has a great taste and leaves a feeling of satiety. “In all the research we have found that green coffee helps the metabolism because it keeps you awake, helps you “The certifications have helped us reach clients we had not approached, they have helped us to win the clients’ confidence.” look after your weight and gives you energy,” assures the entrepreneur. The demand for Xivalju products has grown steadily in the last few years; it expects to open a new plant in 2014 and intends to grow 200% the same year. And given that it has received requests from countries including the Czech Republic, Saudi Arabia and Poland, internationalization looks like the next step. Xivalju team. Photo courtesy of the company. 22 Buildbinder: a powerful tool for managing construction projects More than 20 years ago, architect Óscar Núñez devised software to give his company, NK Consultoría y Servicios para la Construcción, a means to manage and monitor its projects. “I never thought about marketing it, but in 2007, several clients wanted to buy it or rent it, and then the seed was sown and with my brother Luis, I started to explore whether it had potential,” he recalls. Thus emerged Buildbinder, a cloud system to manage construction projects. The big data and business intelligence solution provides important collaboration capacities so that all participants in a project collaborate efficiently. In 2010, the urge to discover whether his software was marketable led Núñez to the TechBA program in Silicon Valley, with which he worked for three years.“I went to a couple of work- shops that were just what I needed to start the research and decide whether to invest in it. That was the best help: knowing the potential of what I wanted to create,” he explained. At the end of 2011, with the market analysis he conducted with TechBA, Núñez and his brother decided to develop the product. “This implied giving it multi-user, multi-company and multi-project capabilities, and account management capability to guarantee that its information is secure,” he comments. From 2011 to date, Buildbinder has been tested by a number of friendly clients and early adopters who helped to improve it and detect difficulties which could arise when used by end clients. The tool will be on sale in the United States in March 2014 and is expect- “The best help was to understand the potential of what I wanted to create.” ed to serve close to a thousand clients in the first year, including general contractors, construction project managers, investors and financiers. The aim is to cover 5% of the market in the United States, which would imply selling 3.7 billion dollars per year. Although Buildbinder is a product for the North American market, the technological development is done in Mexico. “We want it to be a product from Mexico for the world, and everything required for the development of systems, support and service at specialized levels is done in Mexico,” he explains. To achieve this, the company has a team of nine people in its Development Center in Chihuahua and a team of four in the United States who take care of administrative aspects and give direct customer service. “The mentors and networking of TechBA gave us the knowledge to develop what has become a spin-off and a product with a high potential for success. Now we need to complete the stage of getting it on the market, and keep on improving it,” the entrepreneur Óscar and Luis Núñez at the TechBA office in Silicon Valley. concluded. 23 Silanes Bioclon Institute: Saving lives with the help of antivenoms In 2009, this company contacted TechBA Madrid with the goal of expanding its operations in Europe, Africa and the Middle East, and has since worked with this accelerator to develop its business plans and create a network of partnerships to support marketing of their products. But Bioclon knows that its products are not for mass consumption. “We cover niche markets in Europe. Now we sell a few antivenoms to zoos, so they buy from us once and keep the product just in case it is needed, but do not buy more until it expires,” comments Walter García, Medical Assistant for Biotechnology Research at this company. Since the total of potential customers is so small, the company has seen the need to narrow its focus to find more customers effectively, and this is where the help of TechBA has been valuable. “With TechBA we conceived two business plans: one for an specific product against native snakes of Europe that is under development, and another to identify potential customers in this continent and market our products. Also with TechBA we performed a market study for the countries of North Africa with a special focus on Morocco,” explains García. A unique aspect of the developA worker in the laboratory the Silanes Bioclon Institute. Photo courtesy of the company. ment of new pharmaceuticals is that it When a company has a niche product, it must also have an equally specialized strategy to expand its markets. This is what the Silanes Bioclon Institute has been doing with the suppor t of TechBA Madrid, since this Mexico City Company is dedicated to developing antivenom pharmaceuticals for spider bites, scorpion stings and snakebites. Bioclon sells five products in Mexico: two snakebite antivenoms, two antivenoms for different types of spiders and antivenom for scorpion stings, the latter being their main product and which is also sold in the United States. takes a long time to get them to market. “Our development processes take a long time to crystallize, sometimes eight to ten years, and the registration and regulatory processes are also very time consuming,” says Garcia. Because of this, one of the medium term challenges for the company is to meet the regulatory requirrements in the African and European countries where they wish to market their products. “We have to comply with local regulations, which is usually quite complicated, and that’s our biggest challenge,” García concludes. Still, the company is optimistic since it counts with a worldwide unique technology, enough international experience and the tools to bring their products to the countries that could need them. When a company has a niche product, it must have an equally specialized strategy to expand its markets. 24 Tecnomotum: telematics for heavy duty vehicles Tecnomotum is a Veracruz company that is revolutionizing the handling of cargo vehicles in Mexico with leading-edge technology, developed and patented by the company itself, which enables the real-time performance monitoring of this kind of vehicle and makes them more efficient. The company’s developers see cargo trucks as information centers that record every action the operator performs: distance covered, driving habits, fault codes, among others; and its job consists precisely of connecting to the on-board computer to provide haulers with reliable information about how the units operate. Some of the advantages of the Tecnomotum technology are: improved fuel efficiency, reduced idle time of the units, preventive maintenance, highway rescue prevention and the assurance that routes and operating policies are followed. Tecnomotum began to work with FUMEC at the end of 2012: “We found “FUMEC helped us to implement the Core Tools and through this, we were able to improve the quality of our products.” Tecnomotum staff. Photo courtesy of the company. the TechPYME program on the Foundation’s web page and got in touch with Carlos Meneses, to whom we expressed our need to have the Core Tools included in the ISO TS16949 standard, since those tools are essential for the development of our products,” says Luis Galán, director of the company. FUMEC evaluated the company’s capacities to establish a work plan and identify the priorities and processes that were going to demand more resources to implement the Core Tools. Soon, the company started to receive specialized consulting services and its employees took courses to become familiar with the new tools and implement them correctly. Acquiring these skills was one of the benefits obtained by Tecnomotum through its relationship with FUMEC. “Implementing the Core Tools allowed us to discover areas of opportunity and identify their causes, and in this way we were able to improve the quality of our products. Once we integrated these tools, we obtained approval from an automotive company with which we signed a partnership to distribute our products nationwide,” states Galán. The new Tecnomotum partnership is Cummins, a global leader in the manufacture and distribution of engines. This partnership, formalized in June 2013, aims to have Tecnomotum tools in use in all Cummins service centers in the country, providing cargo vehicles support in the operation of their engines. With this agreement, Tecnomotum meets the objective of bringing its technology to a broad base of carriers, opening up new opportunities for growth. 25 Lertek: Democratizing access to mobile solutions The town of Santiago, Nuevo León, near Monterrey, has less than 20 traffic police, but could become the most efficient municipality in the country when it comes to creating and collecting fines. This is because soon its agents will be using low cost tablets and printers that allow them to generate a ticket to be paid by motorists at the nearest OXXO store. The technology to be used in Santiago was created by Lertek, a Monterrey based company that develops mobile applications for acquiring data in the field and whose mission is to bring mobile solutions to any organization that requires it, regardless of its size. This democratizing mission has resulted in a customer base as diverse as Petróleos Mexicanos, Whirlpool, Federal Electricity Commission and a variety of SMEs that have seen that this company’s products create solutions for making their work easier and more efficient. A major supermarket chain in Mexico, for example, uses Lertek technology for monitoring its stores. Employees in the field can check promotions or inventories, answer supplier’s questions and surveys, and make records with photographs, video and audio in real time. This is of great advantage for this chain of stores. Lertek is transforming how data is created in the field, and their solutions are useful in many areas such as oil inspection, charging and monitoring of personnel providing delivery services. However, when the company created its first mobile solution, it didn’t imagine the impact it would have. “We started developing custom software,” recalls Gustavo Cervantes, director of the company, “and in 2001 we started renting software and we requested a system to create information in the field in order to automate what was being done on paper. It was then that we recommended this be done from a mobile device, and from there we started to design the system we have now.” In 2012, Lertek began working hands on with the FUMEC mobile program, which has resulted in a number of resources and key contacts that allow it to expand business opportunities. “Before this we were very closed in, but as soon as we began with FUMEC we saw that it is not so difficult to work with “As soon as we began working with FUMEC we saw that it is not difficult to work with large companies and compete with leading companies.” large companies and compete with leading companies. The support and advice they have given us has helped us to target markets that used to appear beyond reach,” stated Cervantes. The new relationships and contacts have paid off, because in the last two years the company has tripled its sales every year, and it expects 2014 to be even better because it is opening operations in Costa Rica and looks to do the same in Colombia. Lertek works with several devices to fulfill its clients' needs. Photo courtesy of the company. 26 Agro Operadora de Silos y Bodegas: ecological options for grains and processed foods maintenance Sometimes, clients’ needs can spark innovation, which is what happened to Martín Ramírez Falcón, owner of Agro Operadora de Silos y Bodegas, a company dedicated to stored grains maintenance. One day, Ramírez was asked to fumigate a bean shipment for export without using traditional pesticides, and to find out whether ozone could be used. This led to a search which turned his business completely around. “We began to investigate and in one year we developed ozone as a fumigant. We did laboratory research and when we saw that it worked, we submitted a project to CONACYT and started to develop it,” he remembers. Ramírez, an engineer and professor at the Universidad de Juárez del Estado de Durango, was able to develop the technology in association with the Universidad Autónoma de Sinaloa. In 2010, the entrepreneur came into contact with FUMEC with the idea of obtaining a patent, and could then visualize the potential of his business. The FUMEC advisors suggested documenting his research and writing a manual about the use of ozone with stored Agro Operadora developed an ecological system to eliminate pests in stored grains. Martín Solís and the truck he created to generate ozone. Photo courtesy of the entrepreneur. grains. The patent is now pending and Ramírez hopes to have it soon. One year later, the company joined the TechBA program in Vancouver, which helped to complete the validation of ozone as a pesticide and refine its business model. The next step was to create a special, one-of-a-kind truck, to generate ozone in situ, since the chemical is not bottled, but produced on demand. Today, Agro Operadora provides its services to companies like Pepsico, Bachoco, Bimbo, Grupo Maseca and large storage companies like Almacenadora Mercader and Almacenadora Regional Mexicana, among others. Ozone eliminates pests without the use of chemicals which are harmful to health, and also eliminates microorganisms (fungi, virus and bacteria) that can affect grains and the finished product. In addition, it cuts costs because it requires no chemical inputs, is an environment-friendly product and meets international standards that seek to eradicate the use of harmful chemicals in food. This has caused the company to have a high demand that it cannot cover because it lacks the resources for a new truck. However, the company has received approval from INADEM for a project to take its technology to Canada with the help of TechBA Vancouver, which includes the development of a second truck for that market. In the last two years, the company has grown by almost 40%, and expects to grow even more; its goal is to cover the domestic market and continue to explore the Canadian market, which will undoubtedly bring new opportunities. 27 Semvid: Reinventing traditional amaranth sweets Amaranth bars, known as “alegrias”, are heavily consumed in Mexico because they are rich and nutritious, but above all cheap. Informal vendors offer them in the streets, subways and wherever there are a lot of people because there is always someone who will buy them. However, the company Semvid, from Mexico City, has found a high value niche market by developing new forms of this traditional snack aimed at the gourmet market. “We want to create a new way of consuming amaranth, give it another image, give people new options to consume it” says Lidia Ávila, General Director of Semvid, adding that her company has created innovative products such as amaranth truffles and chocolates filled with amaranth and offered in natural, mint and caramel flavors. Semvid is a family business made up of ten people who, like many other producers, used to sell amaranth informally to anyone who would buy it. But the company began to take on a new direction in 2013 when Ávila enrolled herself in the Food and Agribusiness Incubator at FUMEC during National Entrepreneurship Week. The company began to receive help and training to enhance the value of its product and, when comparing its products with those of competitors, it realized that it needed to not only improve the product, but also improve its marketing. Semvid’s new products. Photo courtesy of the entrepreneur. “What has helped me most is the sincerity with which I have been spoken to at workshops and consultancies. It also helped that they have accompanied us in performing benchmarking because we had never done it before, and that helped us to change the image and the idea of our products.” Less than a year after starting the incubation process, Semvid feels stronger than ever. “We used to go out and see if anyone would buy from us, and now we decide who to sell to.This is because we have a more concrete vision,” says Ávila, who is convinced that her products will be well received by consumers in the middle and upper classes. Part of the strength that the company has gained has to do with its better internal organization, since before, according to Ávila, many things went unnoticed because of it being a family business. “But they tell you you need to set rules and policies, so we did, and although it is taking a bit of work, we do have better organization and we are more professional.” Semvid’s medium term goal is to position the “Chikahuak” brand, which in Nahuatl means strong, firm and healthy, like amaranth. “Now we are ready to take care of any customer,” says this entrepreneur, who is not afraid of new markets because “we have new products and we know that they are of high quality.” “We used to go out and see if anyone would buy from us and now we decide who to sell to.” 28 Apícola Kanan Cooperative: Yucatan honey ready for the international market The Apícola Kanan cooperative is making a radical change in how honey marketing is done in Yucatan, as beekeepers in this state often sell their product to collection centers linked to large exporters, who buy them at the very low prices, leaving them little room to improve production and grow. Today this cooperative has begun marketing the honey of its 90 partners in the national and international market, at a fair price that allows for economic improvement for the families and communities of beekeepers. This cooperative started operations in August 2013, after a process of more than two years to join the efforts of various beekeeper partners and companies working in nine rural villages in Yucatan: Baca, Cansahcab, Dzidzantun, San Francisco Tinum, Santa Elena, Sinanche, Teabo, Uman, and Yokdzonot Hu. Initially, things did not look very good because “we did not have a culture of teamwork, everyone did their “Through organization we have been able to sell our product at a better price and give it added value.” Apícola Kanan partners. own thing and we were a bit stuck in the purely productive mentality” recalls Wilver Llanes, President of the cooperative. But things began to change in 2011 when FUMEC, in partnership with FUNDEMEX and the Kellogg Foundation, organized a work plan to support the organizing efforts of producers, providing them with technical training and finding new ways of marketing. “I think it has been a drastic change, because we were very much into the production mentality, and we could not see that through organization we would be able to sell our product at a better price and give it added value,” said Llanes, who explained that “there has been a total change in the vision of the workmates, and now we believe it is possible to sell our product at a better price, which would be reflected in improvements for everyone.” Today, the cooperative is in contact with Walmart in the United States to sell it packaged honey in 340-gram jars. “We do not know yet how much they will ask from us, but we have 8000 jars, with bar codes and trademarks, ready to make the first delivery,” said Llanes. The cooperative has the support of INADEM to bring its products to that country, so it has designed special labels for that market and is developing other materials to facilitate export. Another project that is in the works is to send an initial shipment of 22 tons of honey in bulk to Europe, which Kanan expects to sell in Germany. “FUMEC has made a multi-year effort to realize this project, but we still have a lot to do. The work never ends, but rather begins a new period and I think that this is the most difficult period, because everything is new to us and we will continue to need support,” concludes Llanes. 29 State and Regional Innovation Agendas During 2013, FUMEC worked with the Mexican Council for Science and Technology (CONACYT), taking on the responsibility to create a program, funded by CONACYT, to develop State and Regional Innovation Agendas in all states of the Mexican Republic. In this program, FUMEC is responsible for directly supporting nine states and facilitating the support of the other 23 states by three important organizations (Idom Consulting, Europraxis and CamBio Tec). The State and Regional Innovation Agendas are intervention processes that seek to aid states to focus their resources strategically to trigger high impact innovation processes, as well as to identify areas of expertise where it is necessary to make investments. All of this is based on the capabilities and the natural vocation of each state, in order that each entity can compete in a global context. The project seeks to contribute to state and regional economic development to maximize the innovative potential of Mexico, through a shared vision between government, academia, industry and society. For this reason, it is intended that the Agendas allow for the articulation and definition of sectoral priorities and smart specialization. “The State Innovation Agendas are roadmaps that will allow each state to identify and define priority areas and sectors.They will also allow for alignment of the programs being managed by the CONACYT Associate Director of Re- gional Development, in order to focus our resources on supporting projects in areas that contribute in an important way to bolster regional development,” says Elías Micha, CONACYT Deputy Director of Regional Development. It is expected that these Agendas will be documents that are agreed to that allow for the triggering of acceleration of innovation abilities in states and regions, in order to generate a knowledgeable economy that will help Mexico achieve strong, sustained and sustainable economic growth. To prepare these Agendas the Research and Innovation Strategies for Smart Specialisation method used by the European Union is followed, which is known by the acronym RIS3. The RIS3 generates integrated territorial economic transformation agendas aimed at enhancing the skills and practical knowledge that the regions already have, inno- The Innovation Agendas seek to aid states to focus their resources strategically to trigger high impact innovation processes. vation being the main factor for transformation. The purpose of these agendas is to achieve smart specialization in the regions for the effective use of supports and increased synergies, achieving the effective implementation of investments in research and innovation.The development of this project began in the third quarter of 2013 and it is expected to yield results throughout 2014. A meeting for organizing the Agenda in Puebla. 30 We continue to work with Colombia in the Internationalization of Technology Companies In 2012, FUMEC began to cooperate with the ParqueSoft and Incubar organizations to promote a project to position the region of Manizales, Colombia, as a knowledge society and to build an environment conducive to social and economic development through technological innovation. As part of this project, FUMEC developed and implemented an acceleration model in strategic niches, and worked to transfer work outlines and tools from its TechPYME and TechBA programs to companies in Manizales. This was done to help identify their capabilities and potential and refine their value proposition, with the aim of going international. At the end of this process, ten companies with the capabilities to bring their products and services to international markets were identified. These companies traveled to Silicon Valley and to Mexico City to learn about the business ecosystems in these areas and to evaluate the possibility of beginning operations in them. Colombian companies traveled to Silicon Valley and to Mexico City to learn about the business ecosystems in these areas. A training organized by FUMEC in Colombia. In August 2013, FUMEC returned to Colombia to initiate a similar process, this time in Barranquilla, together with the Chamber of Commerce in that city. Because of this, the Foundation organized a process to identify the potential of companies in the region and to work with them in their internationalization projects. The aim was to identify 20 companies that have the potential to go to international markets. With this in mind, 50 companies from various sectors were interviewed. The result was the selection of 20 health and information technology companies with the potential to internationalize. The Foundation worked with these companies in the application of business tools such as roadmaps and strategic monitoring. In regards to sharing the model for caring for technology companies, FUMEC has trained two business consultants in Barranquilla, with the idea that they can continue to apply various business support tools to companies in the city. It is expected that this project will be completed in mid-2014 and that selected companies will receive direct advice from a consultant in Silicon Valley to increase the value of their product. Also, a trip to Mexico and Silicon Valley will be organized so that the entrepreneurs in Manizales can learn how to do business in these cities, and so that they may begin to analyze their ability to generate strategic alliances and perhaps even carry out sales if they are mature enough at the time. New Binational Initiatives: MUSEIC and FOBESII 32 High-Level Economic Dialogue: A framework for new Mexico-US agreements on Education, Research and Innovation FUMEC has actively participated in the MUSEIC and FOBESII initiatives, generating binational proposals that involve partners from the two countries. The impressive commercial relationship that has been created between Mexico, the United States and Canada by the North American Free Trade Agreement (NAFTA) is evolving towards a more competitive and dynamic economic relationship. For this reason, Presidents Barack Obama and Enrique Peña Nieto announced in 2013 the High Level Economic Dialogue, which serves as a framework for two new collaboration schemes to promote education, research and innovation as pillars of competitiveness.These new mechanisms are: Due to its binational approach and the extensive experience that has been developed over the last 20 years in the central themes of these two programs, FUMEC has actively participated in these efforts, generating binational initiatives involving universities and programs in the two countries. Some members of our Board of Governors have leadership roles in these programs and are directly involved in a number of specific initiatives. FUMEC Participation in MUSEIC • MUSEIC: Mexico-US EntrepreneurMUSEIC seeks to develop an ecosysship and Innovation Council, and tem of entrepreneurship and inno• FOBESII: Bilateral Forum on Higher vation using programs for binational Education, Innovation and Research. cooperation, through joint initiatives to promote the creation and growth of micro, small and medium innovative companies, harnessing the potential of universities and research centers to become relevant actors in these processes. This Council is made up of entrepreneur ecosystem participants from both countries, and includes representatives from government, academic and business establishments, NGOs, venture capital funds and others. In Mexico, MUSEIC is headed by the National Institute of Entrepreneurship (INADEM) and in the United States by the Department of State. 33 Subcommittee on Technology Commercialization FUMEC chairs jointly with the National Council for Science and Technology (CONACYT) the Subcommittee on Technology Commercialization at MUSEIC. Through Thomas Bowles, a member of the Board of Governors of FUMEC, the Foundation chairs for the United States and CONACYT for Mexico. This Subcommittee has identified a number of actions to promote high impact entrepreneurship and innovation initiatives between the two countries. In this Subcommittee, FUMEC has worked on the two initiatives described below. Intelligent Manufacturing Initiative (IMI) The border between the United States and Mexico has become one of the regions with the highest density of manufacturing in the world. Manufacturing is a priority activity for economic development in the region and there are many opportunities to create new innovative companies that facilitate the incorporation of technological advances, such as opportunities for linking universities and research centers on both sides of the border with companies seeking advances in manufacturing, particularly in Intelligent Manufacturing Systems. The Intelligent Manufacturing Initiative (IMI) will help identify business needs and technology trends to help companies incorporate advances in intelligent manufacturing, increase efficiency, reduce downtime and facilitate quality assurance. Thomas Bowles, a member of the FUMEC Board of Governors, leads this initiative. Mary Walshok, also a member of this Board of Governors, participates as a representative of the University of California. FUMEC, in cooperation with Economic and Industrial Development of Tijuana (Desarrollo Económico e Industrial de Tijuana, A.C. or DEITAC), and with the support of various organizations at the border, is presenting this initiative to CONACYT as well as to the United States Department of Commerce. The IMI will coordinate efforts among research and development organizations with manufacturing companies and government agencies in the United States and Mexico. It has a work plan that proposes the organization of a binational symposium, as well as a series of industry-academia meetings and visits to border companies in Tijuana and Mexicali to be held in 2014. Experts and specialists in intelligent manufacturing from both sides of the border have been contacted in order to form a Binational Advisory Commit- The IMI will help identify business needs to help companies incorporate advances in intelligent manufacturing. Opening meeting of the MUSEIC on September 2013. 34 tee that will propose discussion topics, define the symposium program and visits and follow up on the action plans generated during the meeting. After the event, the Committee will monitor the results and projects arising from the symposium. The iCorps initiative is aimed at helping university researchers to commercialize the fruits of their research through the creation of high-technology businesses. iCorps Initiative in Mexico Another initiative that FUMEC is encouraging within the Subcommittee on Technology Commercialization consists of using the Innovation Corps (iCorps) model in Mexico, created by the National Science Foundation (NSF) in the United States. This is aimed at helping university researchers to commercialize the fruits of their research through the creation of high-technology businesses. The program is based on Customer Discovery methodology, which is used to confirm that the value proposition meets a specific need in the market and of end-users. This initiative uses teamwork through support specialist networks to help researchers become successful entrepreneurs, since the technology transition from the laboratory to new companies requires skills and knowledge in addition to those that research requires. With the implementation of the iCorps model in Mexico, the country would have a high impact tool to facilitate collaboration among its researchers in order to create businesses and contribute to Mexico’s GDP through innovation. FUMEC advances the implementation of this initiative in Mexico with the support of CONACYT and the NSF. CONACYT and the universities and institutions involved are possible sources of funding for this initiative. FUMEC and its participation in FOBESII The Bilateral Forum on Higher Education, Research and Innovation (FOBESII) seeks to promote binational cooperation in higher education and research, especially regarding important areas for innovation in businesses in the two countries. Juan Silanes, Vice Chair of FUMEC´s Board participates in the Mexican Consulting Group of FOBESII. It feels that talent in science and engineering, as well as in entrepreneurial talent, are keys to regional competitiveness.The vision of FOBESII is to create a 21st Century workforce that accelerates progress in the region. Its mission is to promote programs for student mobility, academic exchange, research and innovation in areas of common interest and to contribute to the competitiveness and economic development of the region. To accomplish this, FOBESII proposes the strengthening of ties and cooperation between governments, higher education institutions, civil society and the private sector in Mexico and the United States. Unique Border Potential FUMEC participates in the Unique Border Potential work group, which has proposed the implementation of a binational workshop in El Paso, Texas. This workshop aims to analyze the best ways to capitalize on the potential of the border between Mexico and the US to expand bilateral cooperation regarding higher education. It is expected that the workshop, to be held in early 2014, will call together representatives from the private sector, 35 civil society, academia and the governments of Mexico and the United States. Cooperation with Industry/University Cooperative Research Centers I/UCRC from the NSF FOBESII is an adequate and timely framework for giving impetus to the proposal of FUMEC and CONACYT to assemble binational initiatives that would allow Mexico to leverage the experience of Industry/University Cooperative Research Centers (I/UCRC) from the National Science Foundation (NSF) of the United States. These Cooperatives lean toward allowing education centers to train specialists according to the profiles that emerge from the innovation strategies of the participating companies, and with support from company research groups. The students’ work on company research projects allows them to incorporate the talent and knowledge arising from academia. The objective of this FOBESII initiative is to facilitate participation in operational I/UCRC within Mexican companies and universities. This will allow them to acquire more insight and support for the design of their technology strategies and will help Mexican universities improve their training of the specialists required by companies. The idea is also that Mexico uses this experience to organize its own programs with these types of cooperatives. FUMEC with the leadership of Cristina Loyo, member of FUMEC´s Board, and Director the National Laboratory of Advanced Computing (LANIA), has been collaborating with companies and A meeting in Mexico City to advance in the establishment of the of the FOBESII. research institutions with the support of CONACYT, in the identification and exploration of Mexican groups (institutions, companies, researchers and students) that could become part of the I/ UCRC in specialized areas of advanced subjects and information technology. In regard to information technology, the participation of Mexico in the I/ UCRC Logistics and Distribution (CELDi) and Intelligent Maintenance (IMS) is currently being facilitated. In advanced subjects, the participation of the University of Baja California and the CETYS University in the I/UCRC for Non Ferrous Alloys for Aerospace Structures (CANFSA) is being supported. Other initiatives Under the FOBESII framework, FUMEC began a process of collaboration with the American Chamber and with companies involved in the Innovation Task Force to facilitate collaboration between Mexican and United States universities. This was done in order to improve the training of engineers and scientists required by North American companies that are operating in Mexico, especially for their engineering, research and development, and specialized software operations. From this a collaborative initiative with Ford Motor Company arose to improve the training of engineers in advanced automotive design with the support of the University of Detroit. Activities are being organized with CONACYT and CIDESI—a Research and Graduate Center with facilities in Cuautitlan, next to the Ford facilities— to create collaboration with the University of Detroit to meet the needs of Ford. Education for Innovation 37 INNOVEC: Advanced Science Education to develop skills for the 21st Century One of the challenges facing Mexico is to shrink the training gap between it and more developed countries. This means better education for the younger generation, encouraging them to acquire skills that enable them to provide solutions and help develop the country. The economy in which we live is increasingly dependent on the effective application of science and technology in production processes and in problem solving, which lends urgency to the education of children and youths so that they may be creative and innovative actors in a knowledgeable society. FUMEC created INNOVEC over ten years ago to facilitate Mexico’s taking advantage of the best experiences from the United States in this field, and has since worked closely with this organization to promote the implementation of Hands-On and Inquiry Based Science Education Systems (IBSE)—developed by the Smithsonian Science Education Center—in basic education centers in Mexico and to promote strategies for improving science education. IBSE stimulate the development of key skills for knowledge economy such as critical thinking, teamwork, effective communication, problem solving, experimentation and research. INNOVEC works with national and international institutions to train teachers and develop teaching materials. It has also adapted educational content and models that work successfully in other countries to the Mexican context. For this organization, the exchange of experience is a key element and therefore, supported by FUMEC, it maintains contact with organizations such as the Inter Academy Panel (IAP) and the worldwide network of science academies. The Chairman of the Global Activities Committees from IAP’s Science Education, Dato Lee-Yee Cheong, has emphasized that the successful integration of social programs like INNOVEC depends on its proper relationships with businesses and education authorities. With the support of the Ministry of Education, State Education Secretariats, private sector organizations and civil society, INNOVEC has successfully promoted science education and the development of scientific attitudes. To date, INNOVEC annually helps more than 420,000 students and has trained more than 10,000 teachers in 12 states within Mexico. The economy in which we live is increasingly dependent on the effective application of science and technology in production processes. 38 VII International Conference on Science Education In November 2013, INNOVEC organized the VII International Conference on Science Education with the theme “Assessing Science Education: Trends and Challenges.” The event brought together national and international experts who shared their experiences in various programs and educational areas, with the goal of providing ideas and proposals aimed at improving assessment systems. The event was attended by over 500 professionals and students as well as teachers, educational-technical advisers and education authorities from Veracruz, Tamaulipas, Nuevo León, the State of Mexico, Mexico City, Hidalgo, Queretaro, Yucatán, Zacatecas, Tamaulipas and Tlaxcala. The meeting was made possible thanks to the support of the Ministry of Education, the National Council for Science and Technology and the National Autonomous University of Mexico. Among the international experts were Eduardo Backhoff, Lee-Yee Cheong, Anne Goube, Petra Skiebe-Correte, Sylvia Schmelkes, Humbert Dyasi, Jon Price, Anders Hedberg and This Conference brought together national and international experts who shared their experiences in various programs and educational areas. several others, who discussed key issues such as models and assessment strategies for the development of skills with advanced systems for science education, the role of public policy in the proper evaluation of education and specific processes of evaluating education programs based on inquiries. According to Pilar Verdejo, expert in evaluation systems from the Quality Assurance in Education and Work (ACET) organization, this event allowed many teachers to understand what is being done internationally in the area of educational evaluation. “It was a valuable opportunity for teachers and leaders of educational institutions from other states, since having multiple viewpoints enriches the country.” Verdejo says that forums like this allow us to evaluate the work and quality of what is made in Mexico, as well as to learn more about specific programs in this area. “The presence of organizations such as the Smithsonian Center for Science Education gives us assurance that we are doing the right thing. This is the case with INNOVEC, which is moving in the right direction and has many things to show, and is working on par with other countries to develop monitoring and evaluation tools that prove the impact of their programs.” For Magdalena Horta, who is also part of ACET, the Conference had the advantage of “bringing together the experiences of people who have developed the pedagogical inquiry model in science which can be transferred to domestic situations.” Representatives for agencies such as the National Institute for Educational Evaluation in Mexico, the New York University, the University of Bristol in the UK, the Intel Research and Evaluation Program, the Malaysia IAP Science Education Program and the “Primmary Connections” program in Australia, played also a prominent role in this Conference. 39 Training of Trainers Workshop The international experiences that INNOVEC has had with the support of FUMEC have also been used for Professor and Educator Training. In August of 2013, the INNOVEC team in Mexico City organized a national Training of Trainers Workshop, aiming to strengthen the skills and attitudes of the educators who work with IBSE and ensure a high level of quality in the training that is performed in the country. The workshop lasted 45 hours and was attended by 40 teachers. Instructor Lizbeth Cano, from Integrated Educational Services of the State of Mexico, said that in that role the IBSE methodology has been in use for six years, and “from the outset we saw that when training educators with an expert in the program their professional development is different, resulting in well trained professionals.” For this teacher, the training provided by INNOVEC proved to be of great benefit because, as she says, “it gave us the necessary tools to better fill the role of educators, to provide monitoring and support, and to effectively address the concerns of teachers. We discovered new ways to make the program more attractive, as both teachers and students feel motivated when we make visits to the classroom.” Another positive aspect from the workshop was that the participants were able to share their experiences with teachers from around the country. “We were able to learn from their experiences and this has served to provide better training for our teachers. In particular, this workshop helped me improve my training in terms of the interpersonal relationships that a trainer should have,” explained Cano. Throughout the workshop there was an emphasis on the key components and features of IBSE training as well as the basic skills that every educator should have. Jorge Montaño, Assistant Director for Science and Technology for Secondary Education at SEP, who spoke about science education in the context of Educational Reform, also attended the workshop. Some of the issues discussed in the workshop were the following: pedagogical theories behind Inquiry-Based Science Education (IBSE) programs, the features of the investigative method, the dimensions of science education, the importance of education assessment and the link between IBSE and other educational plans and programs. “We discovered new ways to make the program more attractive, as both teachers and students feel motivated when we make visits to the classroom.” 40 Diploma in Science Education in Tamaulipas Diploma program attendees are developing skills to design projects using the investigative approach. Another activity effectively performed by INNOVEC is the Diploma in Science Education through Inquiry and Experiential Activities. In October 2013, INNOVEC started this Diploma program in Tamaulipas, with the aim of strengthening the training of the operating teams, technical-pedagogical advisors and authorities involved in the Inquiry-Based Science Education (IBSE) programs in that state. This training will last six months and 45 people will participate in it from the education sector in the state. For professor Perla Cedillo, who has worked for three years as a technical-pedagogical advisor for the IBSE program, the graduate program has been an experience that has helped improve her teaching. “The investigative method facilitates concept learning in a more natural manner, and the ideas of science can be rediscovered and applied,” she said. In her experience, what makes the content very appealing to her students is the fact that children can experiment directly with the objects being analyzed. “That allows them to reflect on and construct their own knowledge. Through the investigative approach, not only is scientific knowledge strengthened, but skills and abilities in other subjects are also improved.” This diploma has enabled teachers from various levels and types of education to see the importance of teaching science in basic education. They become familiar with IBSE, dig deeper into investigative pedagogy and prove that these systems facilitate the learning process. Diploma program attendees are developing skills to design projects using the investigative approach, the same methods that will enable them to apply the knowledge acquired in their daily work, for example, in designing adjustments to IBSE units for their use in the field of special education. Cedillo says the INNOVEC graduate program was designed with very specific goals; “the instructors taught us very important things, such as assessment issues. It would be great if teachers who are in front of groups had the opportunity to attend one of these diploma programs and address the context directly the way we are able to,” she concludes. 41 CECYTEQ: Laying the groundwork for engineers required by Queretaro’s economy Queretaro is an enclave of industrial excellence. This area has attracted foreign investment in several strategic sectors in Mexico, such as automotive and aeronautics, and in the medium term it expects to open up opportunities in engineering and telecommunications. This economic boom has been followed by a high demand for engineering and technical talent, but Queretaro has a serious shortage of engineers. According to Governor José Calzada, 3000 engineers graduate annually in the state, but 6000 are required. Hence the importance of the Engineering Basics Program in Medium to Higher Education (hereafter PBI) which is operated by the College of Science and Technology Studies from the State of Queretaro (CECYTEQ), with the support of FUMEC, and which contributes significantly to solving this problem. Five years ago the program began to train a new generation of candidates for engineering schools, using the experience of the Project Lead the Way (PLTW) program which is applied successfully in the Science Academy of South Texas. In 2013, the CECYTEQ celebrated the graduation of its third generation of students at PBI, consisting of 135 young people, of whom 102 continued studying technical and engineering careers. Twenty-three decided to study in other areas. “We are talking about 90% of students who continue to study, of which 75% chose careers in engineering. This is in contrast to the 36% we had when the program did not exist,” says Carlos Luhrs, Director of CECYTEQ. But beyond the numbers, Luhrs prefers to emphasize the students’ experience on a personal level. “The change that occurs in young people is perhaps the most amazing part for me. What happens is that we discover their talent and ability, and that gives them important motivation. So their self-esteem grows, their aspirations soar and they begin to make better decisions,” he says. One aspect that has been helping the PBI to mature is its relationship with higher education institutions and other organizations that receive their students when they finish high school and even at the end of college.Thus the CECYTEQ has tightened its ties with the Polytechnic University of Queretaro, the Aeronautical University, Tech- “We discover young people’s talent and ability so their selfesteem grows, their aspirations soar and they begin to make better decisions.” 42 “In the schools where the program began, for every available space we already have three student applications.” nology University in San Juan, and even with the Aviation Industry in the state, in order to generate a collaborative environment for its graduates to function professionally and expand their opportunities. The collaboration with these other institutions has begun to bear fruit, because “we have created a value chain in which continuing education is given and students see a very favorable area to define their vocation and choose their career. In the words of the Rector of the Polytechnic University of Queretaro, graduates of CECYTEQ’s PBI leave with very clear direction in their careers in engineering and with the best performance in mathematics,” says Luhrs. And although the Director of CECYTEQ is satisfied with the results so far, he is convinced that the PBI can improve. “The program should grow in size and depth. With the support of FUMEC, we are in touch with what is happening in the United States, and we continue to delve deeper into what we do.” One of PBI’s tangible accomplishments is the recognition it receives from students and parents. These individuals see it as an elite program, aimed at training top students. “In the schools where it began, for every available space we already have three student applications. This means that the program has been spreading and youths are beginning to approach us,” says Luhrs. PBI has already achieved national recognition and the groundwork for its application in other states is being prepared. In December of 2013, during a meeting of the Advisory Council for Science and Engineering, Luhrs presented the program to representatives of the Colleges of Science and Technology Studies (CECYTES) from Baja California Sur, Coahuila, Durango, the State of Mexico, Guanajuato, Nuevo León, Puebla and Yucatán. These all showed great interest in implementing the program in those states. “We are convinced that this should be a national model, because it gives excellent results. There is a very important impact, not only in numbers, but in the transformation of young people,” adds Luhrs.. Other Activities 44 Binational Collaboration in Health Care With 350 million legal crossings a year, the border between Mexico and the United States is the most frequently crossed border in the world. This dynamism poses enormous challenges for health systems responsible for preventing the spread of infectious diseases in these countries. The Binational Collaboration for Health Care program at FUMEC facilitates the channeling of funds from the US to Mexico to coordinate binational efforts aimed at preventing or effectively fighting any infectious disease outbreaks. The objective of this collaboration is to improve Mexican epidemiology surveillance systems, with resources from the Departments of State and Health and Human Services (DHHS) in the United States, and supported by the Center for Disease Control and Prevention (CDC), that allow the promotion of this type of health initiatives. “We act as a trustee that channels funds and coordinates actions in favor of the health of the population near the border. We also have the responsibility of coordinating the technical and administrative efforts of the institutions involved. We also connect the academic and institutional networks that we work with,” says Fernanda Guerrero, Program Coordinator for the Foundation’s Binational Collaboration in Health Care. The Border Infectious Disease Surveillance (BIDS) and the Surveillance and Response to Influenza Network operate in Mexico under the responsibility of institutions like the Department of Epidemiology (DGE) and the Institute of Epidemiological Diagnosis and Reference (InDRE) at the Ministry of Health. In 2013, with the aid of resources from the US, InDRE staff was trained in advanced methods for detection and genotyping rotavirus, a disease that damages the small intestine causing gastroenteritis, and, according to the National Center for Child and Adolescent Health, is one of the leading causes of death in Mexico and the world. Another result was the training that InDRE staff received to be able to manage molecular diagnostic methods in parasitology, assisting in the prevention and attention given to vector-borne diseases, such as Chagas disease, leishmaniasis and malaria which are transmitted by insect bites and represent a public health problem that can cause serious social and economic consequences in any nation. Also in 2013, coordination meetings were held to establish the Epidemiological Surveillance of Brucellosis project, which is expected to begin in 2014. Its aim is to compare traditional laboratory techniques with more advanced US and Mexico health systems face enormous challenges for preventing the spread of infectious diseases. ones in order to detect and monitor this bacterial disease that affects not only humans, but also cattle, horses, pigs and other wildlife. Mexico keeps constant watch on influenza through the Epidemiological Surveillance System for Influenza, coordinated by the DGE, which has been recommended by the World Health Organization.This system has 583 Influenza Monitoring Health Units, distributed in 32 states in Mexico, which were supported through InDRE to strengthen its health care and laboratory system. The aim was to prevent epidemics and outbreaks of respiratory diseases through the surveillance of new cases of influenza. 45 20th Anniversary of FUMEC “FUMEC decided 20 years ago to address two fundamental issues: science and the relationship between two neighboring and friendly countries, Mexico and the United States.” On October 15, 2013, FUMEC celebratedits 20th anniversary of work in Mexico at the Antiguo Colegio de San Ildefonso. The celebration was held in the company of friends and partners including leading academics, businessmen and representatives of civil organizations and agencies that have collaborated with the Foundation over the last two decades. Several leading figures attended the event, led by Warren Baker, Chairman of FUMEC’s Board of Governors. Among them were Ildefonso Guajardo, Secretary of Economy; Francisco Rosenzweig, Undersecretary of Industry and Trade; Sergio Alcocer, Undersecretary for North America; Guillermo Soberón, Chairman of the Scientific and Medical Advisory Board for ISSSTE; Enrique Cabrero, Director of CONACYT; José Narro, Rector of the UNAM, and Francisco Barnés, previous Presi- dent of FUMEC’s Board of Governors. Also present were other former Presidents of the Board of Governors and senior representatives from business, academia, government and civil society. “This is a very important event because we are talking about a Foundation that decided 20 years ago to address two fundamental issues, science and the relationship between two neighboring and friendly countries: Mexico and the United States,” said the Rector of UNAM, adding that “the efforts made by the members of the Foundation are the reason we are here. This is a project that has paid off and has been so successful that we are now establishing a sort of revival of the Foundation.” Meanwhile, Warren Baker stated that “the work, experience and results from FUMEC have brought support and recognition to international institutions, authorities and companies who cooperate so that their educational and innovation support programs may have a large impact.” During the event, FUMEC acknowledged the work of Guillermo Soberón in supporting the establishment of this organization and for having served as president of the Board of Governors. Soberón recalled the first efforts to form this organization and said “one remarkable man, Congressman Brown, will always stand out as the great creative spirit behind this effort and who gave out of his own savings to make this happen.” 46 Collaboration with the Mexican Academy of Sciences During the past 20 years, the Mexican Academy of Sciences (AMC in Spanish) and FUMEC have granted scholarships so that young researchers from Mexico can spend summer breaks at educational institutions in the United States, and so that distinguished professors from the United States can spend short periods of time in Mexico. Both of these exchanges are directed toward researchers in the areas of Astronomy, Biology, Computer Science, Physics, Engineering, Educational Research (Science Education), Mathematics, Medicine and Chemistry. So far, 116 Mexican researchers have received support to take these trips to educational institutions such as Harvard and Yale, and 300 American professors have made brief stays at Mexican higher education institutions. These scholarships strengthen the ties of cooperation between researchers from Mexico and the United States, allowing them to access new academic fields, enriching their work and their career. It is worth mentioning that this initiative has supported the career of researchers as Citlali Trueta and Erika Bustos, who have achieved further recognition as in the L’Oreal-UNESCO Scholarship for Women in Science. Complementary Information 48 Directory ProgramCoordinator Innovation for Competitiveness TechPYME General Coordinator Lilia Arechavala Aerospace Luis Pineda Automotive Carlos Meneses Clean Technologies César Rivera Health Technologies Carlos Martínez Food Technologies Ana Boeta Information Technologies Iván Zavala Microsystems Guillermina Avendaño Mobile Mariano Contreras Regional Coordinator Jaime Loé Industrial Property Shanik Santos Food and Agri-Business Incubator Cristina Acevedo TechBA General Coordinator Haru Yamasaki TechBA Arizona Haru Yamasaki TechBA Austin Luis Medina TechBA Madrid Eugenio Marín TechBA Michigan Raúl Carvajal TechBA Montreal Leoncio Salaburu TechBA Seattle Itzam de Gortari TechBA Silicon Valley Adolfo Tavera TechBA Vancouver Federico Goroztieta Education for Innovation INNOVEC Claudia Robles Engineering Basics in High School Education Ignacio Castro Other initiatives Binational Initiatives Claire Barnouin Binational Health Collaboration Fernanda Guerrero Liaison in Washington D.C. Jessica Borth 49 Financial Information The George E. Brown United States-Mexico Foundation for Science Statement of Activities for the Year End as of December 31, 2013 (U.S. Dollars) Health and Environment 673,619 Economic Development Based on Innovation 9,811,191 Human Resources Development 99,753 in Science and Technology Offices Abroad 89,244 Subtotal10,673,808 Operating Expenses 890,996 TOTAL11,564,804 50 Our offices Mexico, D.F. San Francisco 1626, Despacho 205, Col. Del Valle, C.P. 03100, México, D.F. Tel. (+52 55) 5200 0560 Washington D.C. The National Academies of Science 500 5th Street NW, Washington D.C. 20001, U.S.A. Tel. (+202) 334 25 22 TechBA Arizona 4600 E Washington St, Suite 300 Phoenix, AZ 85034, U.S.A. Tel. (+602) 772 4980 TechBA Austin 3925 West Braker Lane Austin, Texas 78759, U.S.A. Tel. (+512) 305 0974 TechBA Madrid C/Santiago Grisolia 2, Oficina 163 PTM/Parque Científico de Madrid 28760 Tres Cantos Madrid, España Tel. (+34) 91 806 4442 TechBA Michigan 26200 Lahser Rd. Suite 170 Southfield, Michigan, U.S.A. Tel. (+313) 483 0387 TechBA Montreal 550, Sherbrooke St. West Suite 200 Montreal, Québec H3A 1B9, Canada Tel. (+514) 987 9550 TechBA Seattle 1008 Western Ave. Suite 204 S 98104, Seattle, WA Tel. (+425) 732 32 50 TechBA Silicon Valley 1737 N First Street Suite 230 San José, CA 95112, U.S.A. Tel. (+408) 806 0290 TechBA Vancouver Discovery Parks 150-887 Great Northern Way Vancouver, BC. Canada, V5T 4T5 Tel. (+604) 637 5200