Adriatic Action Plan - Sustainable Tourism

Sustainable Tourism and Local Agenda 21
25th-26th February 2005
Lloret de Mar
Michele Spangaro
Director of External relations and Communications
City of Venice
PREMISES
Mobility has recently drastically increased
In the tourist destinations citizens and visitors have to share
the same transports and sites mainly in urban centres
Need of balancing the needs of these two kinds of city users
- adapting the existing structures and services
- developing new solutions
- safeguarding the environment
- offering a high quality visit
- preserving the quality of life of citizens
Michele Spangaro
Director of External relations and Communications
City of Venice
MANAGEMENT
OF ACCESSIBILITY
AND MOBILITY
MANAGEMENT
OF THE TOURIST
FLOWS
SUSTAINABILITY
MANAGEMENT OF THE TOURIST DESTINATION
Need of a INTEGRATED PLAN for the management of
tourist flows and mobility of citizens, suitable to the
sustainability of the destination
Michele Spangaro
Director of External relations and Communications
City of Venice
Venice today
Citizens in the
Municipality
272.000 ¾ 64.000 Venice
¾ 32.000 other islands in the lagoon
¾ 176.000 Mestre
Citizens in the
Province
813.000
Average GDP pro
capita in the Province
of Venice
24.013 euros
Unemployment rate
4% (Italian rate: 7%)
Old age rate
3,9 elderly people per 1 baby
Michele Spangaro
Director of External relations and Communications
City of Venice
Tourism in Venice: arrivals and
overnights 1949-2004
8000000
7000000
6000000
5000000
4000000
3000000
2000000
1000000
19
4
19 9
5
19 1
5
19 3
5
19 5
5
19 7
5
19 9
6
19 1
6
19 3
6
19 5
6
19 7
6
19 9
7
19 1
7
19 3
7
19 5
7
19 7
7
19 9
8
19 1
8
19 3
8
19 5
8
19 7
8
19 9
9
19 1
9
19 3
9
19 5
9
19 7
9
20 9
0
20 1
03
0
Michele Spangaro
Director of External relations and Communications
City of Venice
The city solutions to the problems of mobility
The 3 main ways to
reach the
SUSTAINABILITY
3. DIFFERENTIATION
OF TOURIST
SEASONS
1. DIFFERENTIATION
OF CITY ACCESS
2. DIFFERENTIATION
OF TOURIST
MARKETS
Michele Spangaro
Director of External relations and Communications
City of Venice
1. The main access and mobility ways in the
Municipality of Venice
Port
More than 1 million passengers of cruises and
ferries in 2004
Airport
4 millions passengers arrived at Marco Polo
Airport in 2004 (+16% compared to 2003)
Municipality Parking
More than 300.000 vehicles parked in the
Municipality Garage
ACTV (city public
transport)
More than 160 millions passengers for the public
transport:
- 68 millions by bus
- 96 millions by boat
Michele Spangaro
Director of External relations and Communications
City of Venice
Projects for the differentiation of city access:
TERMINAL FUSINA
New way of access to the city for
the vehicles coming from SW:
2.700 park places, direct boat
connection to San Marco and
other services. It will relieve the
traffic in P.le Roma (at the moment
the main arrival terminal).
TERMINAL TESSERA
Way of access to the city for
visitors arrived from NE and at the
airport. Parking and clover-leaf
services, mainly for the public
transport
Michele Spangaro
Director of External relations and Communications
City of Venice
PEOPLE MOVER
Beginning of works: 30th April 2005
Funicular for the public transportation between Piazzale Roma and the isle
Tronchetto, main parking in the city centre. It will relieve the traffic of private
vehicles in P.le Roma.
Length: 850mt
Average height: 5mt
Wagons: 2 convoys with 4 wagons
carrying 50 people
SUBLAGUNARE
A new project that foresees a new
underground/water transport from the airport
area to Sant’Elena and San Marco
Michele Spangaro
Director of External relations and Communications
City of Venice
The tools for the management of touristic flows
VENICE CARD
All-included ticket, it gives access to the
main tourist services offered by the city
140.000 cards
sold in 2004
Venice Card Blue: public transport +
toilets
Venice Card Orange: public transport +
museums + toilets
ZTL (Bus Limited Traffic Zone)
management of the traffic of private
tourist buses in the historic centre
through a pay pass
GAT
management of the traffic of private
tourist GT boats through a pay pass
70.800 passes sold
7,5 millions euro of income
Average day tours:
300 during the high season
100 during the low season
Tot.: 81.800 tours in 1 year
Michele Spangaro
Director of External relations and Communications
City of Venice
2. The different aspects of Venice tourist supply
Venice supply
Seaside
Entertainment
Congress
Business
Cruises
Nature
Culture
Michele Spangaro
Director of External relations and Communications
City of Venice
The seaside
- 12 Km of seaside - Lido
- 10.000 sq/metres of indoor seaside resorts
- Big events, like the Venice International
Film Festival
Nature
- The Lagoon and its unique environment
- The islands, their traditions and tipical products (glass and laces and the
Museums)
- The San Giuliano Park
Michele Spangaro
Director of External relations and Communications
City of Venice
Congress & meeting
Palazzo del Cinema and Casino (more than 3000 seats), Fondazione
Giorgio Cini at Isle of di San Servolo (Congress Centre with more than
360 seats), Centro Culturale Candiani, Venezia Terminal Passeggeri
(used for fairs and exhibitions).
Business tourism
Developed in particular in the mainland, thanks to the opening of new
hotels like Laguna Palace and Novotel
Not yet fully exploited
Michele Spangaro
Director of External relations and Communications
City of Venice
Cruises
2002
2003
2004
N. of ships
332
450
500
Passengers
507.547
689.836
680.700
Thanks to new cruising companies operating in
Venice, more than 800.000 passengers are
expected in 2005
Entertainment
Traditional events: Carnival, the rowing season,
the Sensa, the Redentore, the Regata Storica,
the Madonna della Salute.
The Casino: more than 1.000.000 visitors
every year
Michele Spangaro
Director of External relations and Communications
City of Venice
Culture
Visitors of the Venetian museums: > 5.000.000 per year
Visitors of Musei Civici Veneziani (museums of the Municipality)
1.800.000 per year (1.300.000 at Palazzo Ducale)
Main temporary art exhibitions in 2004
Visitors
Period
L’età di Michelangelo: Capolavori
dell’Albertina, Guggenheim Collection
109.194
28 Feb – 16 May
Metamorph: IX mostra internazionale
d’architettura, La Biennale
115.099
12 Sept – 07 Nov
Turner and Venice, Museo Correr
125.733
4 Sept – 23 Jan 2005
Dalì, Palazzo Grassi
195.626
12 Sep -16 Jan 2005
Michele Spangaro
Director of External relations and Communications
City of Venice
3. The differentiation of tourist seasons
In the year 2004 many cultural events have been scheduled during
the tourism low season:
Re-opening of La Fenice theatre
Traditional events (see Carnival, invented in the ‘70)
Exhibitions:
- I Musei Vaticani e l’arte contemporanea da Medardo Rosso a
Giacometti, da Boccioni a Ensor - Centro Culturale Candiani,
Mestre
- Dalì - Palazzo Grassi
- Metamorph: IX mostra internazionale d’architettura - La Biennale
- Turner and Venice - Museo Correr
- Carpaccio pittore di storie - Gallerie dell’Accademia
Michele Spangaro
Director of External relations and Communications
City of Venice
Problems connected with tourism in Venice
Venice has already crossed the threshold of sustainability, due to
the 16 millions of yearly visitors. The consequences are:
- Tourism single-culture
- Living on its own reputation, not a proactive approach
- Mid-Low quality of services
- High prices
- Inflation caused by a “global” economy
- “mordi e fuggi” tourism
- Bad relationship between citizens and tourists
- Reduction and ageing of population
- Costs of city maintenance, due to visitors but borne by citizens
- Higher production of waste and consumption of electricity and water
Michele Spangaro
Director of External relations and Communications
City of Venice
Strategies to improve the relation between
tourists and the city
1. Knowledge and monitoring of tourism: meetings, conferences,
publications
2. More quality in the tourist offer: hotels, restaurants and bars,
public transport, cleanliness of the city, entertainment, culture
3. Improvement in the correspondence between price and quality
and more clearness of prices
4. Attempts of leading the tourist to an “ethic approach” of the visit
- decalogo del turista
- Venice Ecobag
Michele Spangaro
Director of External relations and Communications
City of Venice
5.
6.
7.
8.
9.
More information for tourists:
- new tourist signs
- more and bigger tourist offices
- the new website of the Municipality
Simplifying the supply:
- Venice Card
web cam from www.comune.venezia.it
- Museum Pass
Pay-pass for private buses and boats, to compensate the costs of city
maintenance and to limit pollution
Cooperation among the public bodies and the economic and social
association in deciding the strategies
High quality cultural offer
Michele Spangaro
Director of External relations and Communications
City of Venice
The touristic promotion
Advertising:
The Municipality of Venice decided NOT to do any advertising, as long
as its image is already worldwide known, and a global free advertising is
constantly spread.
The “China case”:
the three most famous Italian words known in China are
“Spaghetti” – “Marco Polo” – “Venezia”
Michele Spangaro
Director of External relations and Communications
City of Venice
The tourist promotion
The website
-Useful information (how to reach Venice,
-getting around, ...)
- Events, photo contests, interactive maps,
- Web cam
Venice Card
It is meanwhile a way of promoting the city
and of managing the touristic flows
The traditional events
Chance to promote a more “authentic” image
of the city, and to improve a “tourism local
system”
Michele Spangaro
Director of External relations and Communications
City of Venice