Here`s - Gary Waters
Transcription
Here`s - Gary Waters
GARY WATERS PREMIERE MENS & LADIES STORE ST. CATHARINES GARYWATERS.CA MAGAZINE ISSUE 9 FALL 2014 / WINTER 2015 WELCOME HOME Rent unique places to stay from local hosts in 190 countries with Airbnb OUR TOP TRAVEL TIPS MEET THE NEW OWNERS WELCOME, LADIES! Make the most of your next trip with these tricks for getting the most out of your luggage Tom Beraldo and Adam Knight bring fresh ideas to the Gary Waters team Gary Waters now offers a stylish list of well-curated fashion collections for women EDITOR’S LETTER 3 C R E D ITS The Vital Group 155 Richmond St. E. Toronto, ON • M5A 1N9 business 416 214 5555 x25 mobile 416 882 2428 www.thevitalgroup.ca published by Patrick Huffman Liz MacInnis head writer Lisa Hannam photographer David Wile st ylist Josh Rikkerink editor art director Living in Style Lifestyle. www.garywaters.ca Gary Waters ©2014 Look good, feel good, live well The word is a powerful one. Simply, though, it’s a compound noun that brings together life and style. It’s much more than how you go through each day, whether it’s eating well and exercising regularly. Your lifestyle – highly influenced by surroundings, loved ones and family, your career, leisure time, hobbies and more – doesn’t have to be just about how you spend your time. It’s also about the artfulness of your life, how you see yourself and how you want others to see you. This really touches home for me. As an editor, I know how the total package is the ultimate ideal – especially in creating a rounded but interesting magazine. This publication will spark ideas and hopefully serve as inspiration for your own lifestyle. I know I’m motivated by the stories in this issue. I’m intrigued by the ingenious business strategies by brands such as Lipson Shirts (“Off His Back,” page 21) in making quietly successful branding and top-of-market quality. I’m thinking more about the impact of my impression on others and how to make the most of a first meeting. Check out “One Chance,” page 27, and “Tie One On,” page 31, on how to charm the socks of people and look smart in a tie. Speaking of socks and ties, there is nothing more inspirational than the fashion looks we created. Just picture yourself in the well-curated, well-edited ensembles – no matter your lifestyle. Although, this magazine is here to help you elevate your taste, your wardrobe and ultimately your lifestyle. Nothing is more telling of how you want your lifestyle to be as much as when you travel. It’s escapism, true, but it’s when we live life at its best. I know my next vacation will surely be with an Airbnb booking because of “Room With A View,” on page 36. And how will I make sure I look good? I’ll be following the tips on “17 Ways To Pack,” page 41. I have definitely spent endless hours on this issue (Sorry, honey), but I’m hoping that you see it as time well spent. Patrick Huffman CONTENTS 5 GARY WATERS MAGAZINE • ISSUE 9 FALL 2014 / WINTER 2015 1 questions or feedback Pen Centre Mall 221 Glendale Avenue St. Catharines, ON L2T 2K9 EDITOR'S LETTER: LIFESTYLE Look good, feel good, live well phone email 905 688 2233 [email protected] www.garywaters.ca cover shot Courtesy of Stenströms 12 ATTENTION FEMALE SHOPPERS Gary Waters now features women’s fashions for its loyal clientele who shopped for their husbands. 7 WELCOME TO GARY WATERS We continue forward meeting the new and exciting fashion challenges for you. 18 YOUNG & HIP 27 FALL 2014 MAde with pride in CAnAdA. coppley.com 21 OFF HIS BACK Ted Lipson built a shirt-making empire more than 50 years ago. ONE CHANCE You only get one shot at making a great first impression. 6 C O N T E N T S C O N T. 31 TIE ONE ON How to perfect your knots 36 ROOM WITH A VIEW How anti-hotel firm Airbnb is taking over the travel industry. 41 17 WAYS TO PACK Get the most out of your luggage on your next trip. 44 GIFTS FOR HIM & HER 56 50 YEARS OF STYLE Performance Auto Group celebrates a milestone birthday this year and celebrates its fashionable history. 54 LET'S MAKE UP Cosmetics transform, beautify and allow women to tell their personal story. 62 FOR THE LOVE OF FOOD Find out what makes us crave, adore and lust for the most delectable dishes we’ve ever tasted. Welcome to Gary Waters Under new ownership, Gary Waters moves forward with the latest styles in men’s and now ladies. ABOVE Larissa Chunick Adam Knight Pat DiFelice A new chapter of Gary Waters has begun. Throughout the last 50 years, the buyers and staff have never lost sight of what our clientele expect: The hottest brands, the latest styles and the highest standard of service. In August, Adam Knight and Tom Beraldo have taken the helm at Gary Waters. Gary himself mentored previous owners Pat DiFelice and Paul DiFelice and they, along with more recent part owner Dennis Wilson, in turn have instilled those same ideals — and skill sets — in Adam. Over the last decade, Adam has developed his cutting edge sense of style and, alongside Tom, is committed to carrying on the legacy as the most innovative menswear store in the Niagara region by providing a shopping experience that is second to none. Adam is pleased to announce that Pat DiFelice has chosen to remain on board as an integral member of the team, which includes Ramon Villardebo, Joshua Rikkerink, Paolo Bertolo, Richard Brotherston, Nick Seminchuk and Matthew Alfarano. Developing a relationship with your own personal stylist has many advantages. Beyond simply knowing your size and taste, and in many cases, knowing what clothes already hang in your closet, you can use that knowledge and arrange to have a gift selected, wrapped and ready for your special someone. Pick it up at the store, or we can even have it shipped to anywhere in Canada. For an even more personal approach to curating your wardrobe, contact the store or your fashion consultant to arrange a time to meet with you in the comfort of your own home. Our staff is eager to accomodate. Another exciting development in the Gary Waters history is the dedicated womenswear collection. Lead by the talented Larissa Chunick along with Dorthe Gloyer, Caitlin Augerman and Lina Conciatori, fashionable women (and their guys) can now shop in comfort in a beautifully crafted boutique by local designer Tara Jarvis. The space features warm, chic, and elegant touches that complement the designer collections such as 8 GARY WATERS STORE STAFF Rich Brotherston Paolo Bertolo Nick Seminchuk Larissa Chunick Cait Augerman Pat DiFelice Adam Knight Dorthe Gloyer Josh Rikkerink Matt Alfarano Lina Conciatori Anne Marie Montani Ramon Vilardebo Lidia Hardy Can we help you? Services for you to take full advantage of and enjoy at Gary Waters. CUSTOMER REWARDS We are pleased to continue to offer the same great rewards program to our loyal clientele, and is now available for the Women’s Collection as well. It is a reflection of the relationships we have built with our customers and our way of saying thank you for your loyalty. With such a wide variety of styles available in store, it’s easy to reap the benefits! Eileen Fisher, Iro, Armani Women, Mackage, Seven For All Mankind, Citizens of Humanity, Canada Goose, Via Spiga, and many more. Keep checking in for new arrivals and let us know what you think! On the men’s side, we are continuing to present world class brands such as Ferragamo, Versace, Corneliani, Armani Collezioni, Belstaff, John Varvatos, just to name a few. Our “Made to Measure” program rounds off our in-store services and is sure to please even the most discerning gentleman. Our experienced staff of consultants know their styles, and our onsite expert tailors know their fits. The result is a beautifully crafted one-of-akind suit and an enjoyable experience. Stop in to see what makes Gary Waters the most innovative fashion store in the greater Niagara region for 50 years and counting. ACCESSORIES An outfit is never complete without the finishing touches. Gary Waters offers both men and women the accessories that help define your personal style, from cologne to wristwear, and socks to pocket squares. With a selection like ours, we are your onestop shop! LAST-MINUTE GIFT IDEAS With the seemingly infinite amount of choices of styles and fashions, why not pick up a Gary Waters gift certificate? Make sure your gift is the perfect fit and have your recipient come in and enjoy the world class shopping experience for themselves! BY APPOINTMENT Gary Waters staff offers personal one-onone shopping. Feel free to contact the store or your fashion consultant to set up a time dedicated to finding the perfect assortment. Whether it is an entire wardrobe or an outfit for a special occasion, our men’s and women’s staff are happy to set time aside specifically for you. MADE-TO-MEASURE Step into our custom department and revel at the choices. Our Made-to-Measure service spans from suits to shirts and ties. Get measured by experts and create your own masterpiece. CLOSET CONSULTATIONS For an intimate shopping experience, call the store and arrange for your personal fashion consultant to meet you at your home and dissect your wardrobe. We can ensure that your wardrobe has you covered. If alterations are necessary on clothing purchased from the store, we can measure onsite! ON-SITE TAILORING From a simple jean hem to a shortening jacket sleeves, our head tailor Lidia Hardy will expertly tailor and finish your garment onsite. Her handiwork is like magic! SOCIAL MEDIA Get connected with Gary Waters! Our instagram feed @garywaterspc is updated daily with new arrivals and unique men’s and women’s items and outfits. It’s just a taste of what’s in store! DROP US A LINE Don’t hesitate to contact us! Gary waters is located at the Pen Centre in St. Catharines, ON. Call us at 905 688 2233, visit garywaters.ca, or just pop in at the store: Mon – Fri: 10 AM–9 PM Sat: 9 AM–6 PM Sun: 11 AM–6 PM COLLECTIONS AVAILABLE AT GARY WATERS MEN'S AG Denim Alberto Allen Edmonds Armani Belstaff Bikkemberg Blue Industry Brax Bugatchi Canada Goose Canali Circle of Gentlemen Citizens of Humanity Codice Coppley Corneliani DL1961 Denham Dion Eton Ferragamo Fred Perry G-Star Gran Sasso Handstich Haupt J.Lindeberg Jacob Cohen John Varvatos Lipson Luigi Bianchi Marcoliani Matchless Mezlan Paul & Shark Paul Bentley Peter Millar Sand Polo – Black Pure Shirts PYA Riviera Slacks Robert Graham Robert Talbott Sand Signum Stentstroms Tommy Bahama Ugg Versace Collection Zanerobe Zegna LADIES' Armani Jeans Brax Canada Goose Citizens of Humanity DL1961 Donald J Pliner Eileen Fisher Iro Lipson Mackage Michael Kors Rebecca Taylor Seven for all Mankind Sol Angeles Splendid Mills Via Spiga www.sandcopenhagen.com 14 GARY WATERS FA S H I O N 15 B ehind every great business is a woman. And in the case of Gary Waters, it’s many women. For 50 years, Gary Waters has brought the most sought-after, high-quality, fashion-forward menswear brands along with superior service. And with that, relationships with the wives and partners of the men who wear GW began and grew. To treat these women as they should be treated, Gary Waters hosted annual special events for its female clients. Now as Tom Beraldo and Adam Knight take the business further in to the next 50 years, women are not only seen as style messengers for their husbands and partners – they are true consumers of Gary Waters. In a partnership with Canadian luxury garment distributor Se Ce Apparel, Gary Waters now offers a stylish list of fashions for women. The well-curated collections are coveted by celebrities and real women alike. Here’s a taste of what fashions you’re in store for. EILEEN FISHER Celeb fans: Tina Fey, Jennifer Lopez, Sherri Shepherd Must-have pieces: Thin knits and cozy sweaters Quotable: “Straightforward yet informal, luxurious yet unpretentious, spare without being austere.” – Oprah Magazine Pairing beautiful, creative design, EILEEN FISHER reinvents simplicity every season in fresh, new ways. Her silhouettes define trends. Her fabrics create comfort and sophistication. Each piece is made for women who are confident, love life, good design and fashions that move with them through their daily lives. Attention Female Shoppers Gary Waters now features women’s fashions for its loyal clientele who shopped for their husbands. IRO Celeb fans: Nicole Richie, Taylor Swift, Kate Hudson Must-have piece: Sharp stylish blazers Quotable: “Edgy, rock-informed style.” – Vogue The French sensibility has been written about infinitely. While many purport that it’s the laissez-faire approach to dressing and beauty, their real secret is in the French designer brands, like IRO. The high-end Parisian brand is all about mixing 80’s fashion to a glamorous Parisian style with a fancy Japanese touch. The result? A rock, urban, and very feminine look. 16 GARY WATERS SEVEN FOR ALL MANKIND Celeb fans: Kristen Stewart, Miranda Kerr, Cameron Diaz Must-have pieces: Distressed boyfriend jeans and a chambray shirt Quotable: “Cult denim brand.” – New York Magazine Seven For All Mankind launched the premium denim trend in 2000, when the fashion brand opened in Los Angeles. And when you see a Hollywood starlet in jeans on the red carpet, you can put money on it that she’s wearing her “sevens.” The denim company reinvented the jean wheel with innovations in fit, fabric and finish. Not only are these jeans considered a classic piece in every woman’s closet, they are also the most modern casual brand, leading trends with fashion-forward washes and designs. FA S H I O N SPLENDID Celeb fans: Gwen Stefani, January Jones, Padma Lakshmi Must-have pieces: Drapy romper or jumpsuit Quotable: “A look that’s, well, splendid!” – Star Calvin is known for its jeans. Louboutin is known for its heels. Splendid ranks up there with these fashion greats in perfecting the T-shirt. Their quest resulted in a fabric so soft, a silhouette so flattering, a T-shirt so flawless. The brand expanded this nonpareil design into a full collection of ultra-comfortable styles, including tanks thermals, dresses shorts and other luxurious leisurely garments. REBECCA TAYLOR Celeb fans: Reese Witherspoon, Kate Middleton, Kirsten Dunst Must-have piece: Printed dress that will take you from day to night Quotable: “Youthful, light, and embraced fresh beauty." – Style.com Femininity is defined by Rebecca Taylor. That’s why her fashion followers love her. She makes florals and dresses look cool, modern and chic. Known mostly for her pretty-girl prints, she also offers a high level of detail in her fashions, including flattering cuts, unique and eye-catching embellishments and a unique vision into today’s trends. Many women use Rebecca Taylor pieces to define their personal style. Visit the new womenswear section of Gary Waters to find well-curated collections and a chic space that offers a wonderful shopping experience. 17 T H E T R U T H I S I N T H E D E TA I L S w w w . d e n h a m t h e j e a n m a k e r. c o m 20 GARY WATERS FA S H I O N MATCHLESS Matchless is the oldest British brand of motorcycles, clothing and accessories with the first product manufactured in 1899 at the end of the 19th century. Matchless was the first motorcycle manufacturer to work on rider safety, creating a department of study where clothing was designed to protect the riders. Matchless advertising in the ‘60s shows for the first time the link between motorcycle and elegance. Leading riders of all disciplines chose Matchlesswear for the perfect mix of safety, performance and elegance. Matchless was worn and ridden by everyone from Marlon Brando, James Dean to current celebrities that include Kate Moss, Gerard Butler and Bradley Cooper just to name a few. young &hip With a new generation at the helm, Gary Waters has never been more fresh and modern. G ary Waters, synonymous with an unparalleled array of brands, quality and above all, a sophisticated and genuine shopping experience and is more innovative and hipper than ever with its fabulous store re-launch! Gary Waters aims to help its customers possess the tools to create style – not just buy clothes and fashion. This has helped them to remain not only unique but relevant to its ever-growing customer base. The focus has been to grow and evolve, while maintaining its position as a mainstay in the business. With a new generation at the helm, the business has never been more fresh and modern. “The Gary Waters Room” or the “GW Room” as it is most commonly known, is 21 where a lot of the magic happens. With an assortment of world class brands, the room is glistening with exciting fashion labels that are not only young and hip, but inspiring and chic. Some of the GW Room’s most heralded brands include: Belstaff, Denham and Matchless only to name a few. With its longstanding relationship with Six As Nine Fashion Distribution Company, and Director Glen Jackon, Gary Waters has been able to outfit the GW Room with some of the most sought after, high-profile, brands in the business. Six As Nine has been able to curate and secure global collections that represent prestige and luxury at a reasonable price and work with Gary Water’s to deliver this to their customers. DENHAM Founded in Amsterdam in 2008, DENHAM was established by Englishman and internationally respected jeanmaker, Jason Denham. Collections include a full range of styles for men and women across both tops and bottom categories but the core of the brand in firmly rooted in the premium denim segment. Denham’s seasonal collections of jackets, knits, shirts and jersey are distinguished by their unique use of vintage research and their original blend of contemporary design refinement while always maintaining a deeply authentic jeans attitude. Their Moto is “worship tradition and destroy convention” which means they respect the history and tradition that comes before them in the garments that they make but push the boundaries to delivery a updated, modern and contemporary product. BELSTAFF Belstaff is a global luxury lifestyle brand steeped in its unique British heritage and the spirit of adventure. Founded in 1924, in Staffordshire England, the fearless explorer and fashion enthusiast alike can discover an easy yet refined luxury for a modern lifestyle influenced by Belstaff’s rich history and storied archives. Over the years, the great and the good have worn the brand from historical titans T.E. Lawrence, Amelia Earhart and Che Guevara to more modern names like David Beckham, Jemma Kidd, Sarah Jessica Parker and British trial racer Sammy Miller. Belstaff is positioned as a British heritage brand centered around an identity of luxury sportswear and with expanded product categories including women’s and men’s ready to wear, outerwear, handbags, shoes and accessories. FA S H I O N 23 Off His Back Creator of classic high quality belts for men since 1966. As one of the oldest men's belt manufacturer in Europe, our heritage is evident in placing values on material, sewing, processing and workmanship passed on over generations within our family. That's why all our products are entirely handmade in Italy using premium quality leathers and fabrics for belts manufactured with highest standards and craftsmanship. Anderson's is a real family business, proud to still be owned and run by the original family and is still – after more than 49 years – based in Parma, Italy, where 100% of belts are manufactured. Production takes place exclusively at the laboratories in Parma (historically well known for the manufacturing of shoes and leather goods), where each individual operation is supervised by expert craftsmen. The town Parma has been the birthplace of high quality Italian belts and Anderson's pieces are one of its outstanding products. Anderson’s is synonymous with the highest quality of design and manufacturing, combining modern techniques with the experience and tradition of the “Parma leather artisans”. Ted Lipson built a shirt-making empire more than 50 years ago. Times have changed, and so have styles, but the brand has kept its commitment to style and craftsmanship. I t was the 1940s, when Ted Lipson opened his haberdashery in downtown Toronto. Having difficulty finding shirts that lived up to his exacting specifications, Ted decided to manufacture his own, and in 1958 incorporated T. Lipson & Sons Limited. Ever since, the Lipson name has been synonymous with a tradition of fine tailoring and craftsmanship. Combining the finest fabrics from around the world with over 50 years of shirting heritage creates something special. When Ted Lipson founded his Toronto shirt-making company after the war, his goal was to provide customers with exceptional tailoring and fit. 24 GARY WATERS FA S H I O N Today, Lipson Shirtmakers continues Ted’s legacy by combining the art of traditional tailoring with the science of modern textile technology, ensuring every Lipson shirt continues to provide the comfort and style every man wants from his garments. ” Lipson Shirtmakers continue Ted’s legacy by combining the art of traditional tailoring with the science of modern textile technology. “ His mantra of “As Usual, The Unusual” quickly gained attention from retailers across North America, and Ted’s special products indeed showcased unusual levels of quality and detail. Today, Lipson Shirtmakers continues Ted’s legacy by combining the art of traditional tailoring with the science of modern textile technology, ensuring every Lipson shirt continues to provide the comfort and style every man wants from his garments. From lock-stitched buttons and over 20 stitches per inch, each Lipson shirt is defined by quality details. Contrast button holes, hot-dyed buttons and a variety of contrast trimmings add flair to traditional garments, while the finest Wendler interlinings ensure your Lipson shirt withstands the test of time. Each Lipson shirt is made to exacting specifications using only the finest fabrics and trimmings. Every component of the shirt, from threads to buttons to interlinings, undergoes thorough testing before it is introduced into their collections. Their aim is to provide customers with the finest shirts available, and they are constantly assessing quality yardsticks to achieve this goal. Their 30,000 square-foot facility in Etobicoke is home to a sophisticated combination of the latest technology and traditional tailoring techniques. It’s here where automated cutting machines, computed-assisted design workstations and experienced sewers come together for the fine art of shirt-making. The staff form the bedrock of Lipson. Many sewers have over 30 years of tailoring experience and come from all over the world. Each bring to Lipson a unique blend of talents and techniques. Roughly 100 highly skilled operators combine to create exceptional, proudly-Canadian products. From Italy to Spain, the designers scour the globe in search of the finest fabrics available. Working with the worlds top luxury fabric mills such as Thomas Mason and Canclini, they collaborate to develop exclusive patterns and yarns. From 120 twoply cottons to novelty blends, each fabric is chosen with care. Modern information systems and cutting-edge equipment provide an advanced level of quality control, accuracy and efficiency in the Lipson factory. The luxury of Lipson shirts goes beyond its product offering. With a focus on managing customer relationships and efficient but exacting production, the company seeks to provide best-in-class service and customer support to offer the highest levels of service, quality and craftsmanship. Each Lipson shirt is made to exacting specifications using only the finest fabrics and trimmings. 25 One Chance You only get one shot at making a great first impression. Here’s how not to screw it up. I t’s not often that you can look to Eminem for image consulting or business advice. But he was onto something with his “Lose Yourself” lyrics. When it comes to first impressions, the provocative rapper was right: “You only get one shot/ do not miss your chance to blow/ This opportunity only comes once in a lifetime.” Seven seconds is all you have, reports Forbes Magazine. You may not think that’s enough time to judge your complicated but genuine character. But it’s your visual and physical cues and their receptors that work together, gathering information about your disposition, temperament, integrity, social standing, ethics, status, reliability, virtue, value system and so much more. All in seven seconds. It’s insane, right? Sure there is room for error and in the end it’s their gut that makes this quick trigger decisions about your personality. And the biggest factor is charisma – which not every one has. But the good news is everyone can fake it. It’s in your style of hand-shake, the power of your fashion, and the confidence in your voice, grooming and scent. Your amazing skill set, work ethic and drive, well, they can figure that out later. 30 GARY WATERS The rapport people get from your handshake is equivalent of 3 hours of interacting. TIPS SHAKE IT OFF You likely don’t need much convincing that an “off” handshake outlines a weak demeanor. Limp, sweaty, flinching gestures signify a lack of confidence and incompetence. (After all, if you don’t believe in yourself, why should anybody else?). And Forbes Magazine reports that the rapport people get from your handshake is equivalent of three hours of interacting. You might think if your handshake is pathetic, you’d be better off chatting for the next few hours, but that’s not necessary. Dr. Gregory Stebbins identifies in his book, “Peoplesavvy,” different handshakes and how others read into them. Here are two types you might consider. THE CONTROLLER: This dominant personality keeps a strong hold with their hands. It’s not just a firm shake; it’s the movement during the gesture. Instead of a quick clasp of the hands, The Controller pulls the handshakees hand away from their body slightly. It’s subtle but impressive. If you encounter this type of handshake and want the upper hand, so to speak, listen to them at first instead of fighting for airtime. Find common ground and lead the discussion that way. THE POLITICIAN: This is more of a salestype handshake, where intimacy is suggested, begging for trust and support. Again, the hand gesture is firm and confident, but your other hand touches them, whether it’s part of the handshake clasping over top or reaching out to the shoulder. To pair your conversation with this style of handshake, you’ll have to be attentive, earnest and nod your head frequently. SUIT UP, POWER UP The most impressive garment is without a doubt a suit. But it’s also a commanding garment reports multiple studies. Sure what we wear is superficial, but a study published in “The Journal of Psychology” found that men’s fashions command attention, namely from women. “Costume” affected women’s ratings of attractiveness of men, and it greatly affected their decisions on entering any type of relationship, romantic or otherwise. And a 2011 survey from Payscale, found that men salaries are partly judged based on the fashions they wear. Another study from University of Hertfordshire in Britain found that the bespoke suit (a custom, well-fitting suit) had a “powerful impact on judgments of personality and professional status.” In the research, men were viewed for five minutes and then rated on confidence, success, trustworthiness, salary and flexibility in different types of suits. And the more accurate the cut, the more favourable the men appeared. Every man entering the workforce should have one to two suits in their wardrobe. Bespoke suits can be expensive on an entry-level salary, so getting a well-fitting off-the-rack suit is key. For the blazer, when the top button is done up, you should be able to fit your palm inside the jacket (you don’t want it too tight or too roomy). The bottom button shouldn’t be lower than your belly button, the sleeves should end just below the wrist, and shoulder pads should never extend past your shoulders. Pant silhouettes can follow the trends, which now is a much more streamlined, slim fit. Get a suit tailored, always. And if you’re in doubt about anything, ask the sales staff. They’ve been fitting suits for years and will be knowledgeable about what looks good. HAVE THEM AT HELLO Scottish researchers from the University of Glasgow found that the word “hello” is a big tell into how people form opinions on others. People were able to determine perspectives on trustworthiness, aggressiveness, confidence, dominance and warmth with that five-letter word. Deep, low voices ranked low, especially in terms of trust. The secret is to be natural, not aggressive, and friendly. LOOK THE PART Despite the popularity of facial hair on the runway and among younger men, a beard or five o’clock shadow might not be the best look for a first impression. You might want to shave for that job interview or big meeting. As for skin, the airline company Emirates knows the value of a first impression and "A Beauty Feature" reported that the company recommends grooming for their crew and staff. They are armed with a skin care regime to help them not look tired or victims of their hectic schedules. The kit includes exfoliation, masques and eye treatments. Skin-healthy ingredients to look for include free radical-fighting antioxidants, such as vitamins A, C and E. SCENT OF A MAN Axe’s silly advertisements may be onto something. A Harvard Medical School researcher found that cologne body sprays do alter the impressions men make, but just not in the way you might think. Science showed that it affected men in a way that had them acting more self-assured and confident, and that was what made them more attractive. Not the other way around. 31 Armed with these tools and some prep work, the first impression is in your hands and not in the seven seconds you first meet someone. And as Marshall Mathers asks: “If you had one shot, or one opportunity to seize everything you ever wanted, would you capture it or just let it slip?” That is up to you. The secret is to be natural, not aggressive, & friendly. DION TIPS ST YLE • QUALITÉ • SER VICE 33 TIE ONE ON How to perfect and tie a variety of styles of knots I t’s a skill no man should be without: tying his own tie. While it would be easy to just clip one on, you know the importance of the real thing. Knot trends come in and out of style, but here are the top knots you need to know now, whether you want a bold and power tie like Suits’ Harvey Specter or something more subtle and masculine like James Bond. We lead you through the entire process so you can look top notch the next time you sport a tie. THE LONG AND SHORT OF IT Fashion trends loop on a cycle, but there are some rules that are cemented in style. Tie lengths, though, are one thing that remains unchanging. A tip of a tie should hit the belt buckle or the waistband of the pants. If you find that after you knot it the ends run past this point, you might be choosing the wrong knot. Italian-made cravats will run long to accommodate a thick Windsor knot, where as the skinny ties are shorter because it suits a slim twist up top. While some fashion-forward designers will play with the length of the two different ends on the runway, to look polished, stick with the slim end of the tie to be shorter than the thicker end. The look is smart, ageless and, frankly, attractive. So tie it like a boss. w w w. d i o n n e c k we a r. co m FULL WINDSOR KNOT This thick, bulky knot works best with widespread or tall collars. Men with large features or build can pull it off easily. Your knot inspiration: Suits’ Harvey Specter. 1.With the tie around your neck, make sure that the wide end is significantly longer than the narrow end (about one-third the length of the tie). 2.Take the wide end and cross it over and then under the narrow end, near your neck. Instead of pulling it through the loop like you would with a slim knot, bring the wide end over the “knot” to one side. 3.The wide end will now be underneath the “knot,” so fold it over the knot from one side to the other so it creates the look of the inverted triangle look of the knot. 4.Pull the wide end up through the back and through the inverted triangle to finish off the Windsor knot. Harvey Specter is a cocky character. It takes confidence to sport a full Windsor knot. 34 GARY WATERS TIPS THE PRATT Somewhere between the full and half Windsor knots, Pratt is a wide, symmetrical triangle knot. To give it girth without bulk, you’ll want to use a broad tie that is somewhat light in fabric, like silk. Your knot inspiration: Also known as the Shelby knot, named after famed American journalist Don Shelby. Leo's Jordan Belfort showed how ’90s fashions have influenced today’s trends, with the half Winsdor knot. MR. FIX-IT If the thin end hangs lower than the wide end, start over with the wide end hanging lower than it was when you first put the tie on. If the wide end hangs below the waistband of your dress pants, start over with the slim end hanging lower than it was when you first put the tie on. Sean Connery as James Bond in From Russia with Love (1963) 1.With the tie around your neck, it should be inside out, so that you can see the seam. The wide end should be significantly longer. 2.Cross the wide end under the slim end. And loop it over and behind the beginnings of your knot. Tighten gently. 3.Now bring the wide end over in front of the knot and across to the other side. Loop it around back. 4.Take the wide end and bring it up front, and feed it through the knot. Tighten again. HALF WINDSOR Like the look of the full Windsor, but the size of the knot seems too bulky? This mediumsized, modest knot is just right. It works well with standard collared shirts. Your knot inspiration: Leonardo DiCaprio as Jordan Belfort in The Wolf of Wall Street. 1.Start with tie around your neck and the wider end hanging about a foot longer the narrow end. 2.Take the wide end and cross it over the narrow end. The wide end should be underneath the narrow end. 3.Bring the wide end up and over the loop you just made. Again the wide end will be behind the narrow end. 4.Now, take that wide end and cross it over to the other side to pull it up in behind the knot, to create the triangle loop. Gently tighten the loop. 5.Holding the narrow end, take the wide end from behind and feed it under the front loop. Push the knot up to fit it at the collar. FOUR-IN-HAND This knot is the opposite of the full Windsor. It’s stylishly imperfect and not fussy at all. This classic knot is long and narrow and looks best when a wide tie is worn with a regular spread, button tab collar. Your knot inspiration: Any James Bond, including the Daniel Craig, Pierce Brosnan and Sean Connery years. 1.With the tie hanging around the neck, have the wide end twice as long as the slim end. 2.Cross the wide end over and around the thin end two times, so that the wide part is brought around the front again. 3.Bring the wide end around and up behind the knot. Now, tuck the wide end down through the loop. Pull it down tight. It shouldn’t be perfect, but should look neat and trim. Humphrey Bogart in Casablanca (1942) RULE BREAKERS Ties are often connected with tradition and formal dress. But we’re a new generation, with a new sense of style. Let’s break a few rules that are tying us down. DRESS UP There’s no reason a sharp-knotted tie won’t go with a jeans, khakis or a chambray button down. DRESS FOR WORK White-collar workers are often thought of as the tie-wearing industry. But other vocations are necktie-friendly. Just imagine the swagger when a knot peeks out from underneath a V-neck sweater, lab coat, white coat, coveralls, whatever. DRESS FOR YOUR BODY TYPE Some people think that ties can be slimming or widening, but the truth is: this is one of the few accessories where men can embrace trends no matter what. Like brights? Go for it. Want a bold tartan? It’s yours. The only tie that will make your belly look big is one that isn’t long enough and looks like an arrow on target. DON’T OVERDRESS A tie can be situation-appropriate – if the rest of your ensemble is fitting of the occasion. Own the tie and bring on the confidence and your cravat will instantly be part of your personal style. DRESS NEUTRAL That’s an old tie trend from the 1990s. Nowadays colour knows no bounds. Unsure what to pair a bright tie with? Ask our staff. They’re up-to-date on the current trends and will make sure you look good. DRESS TO FIT BOW TIE While bow ties have typically been saved for extra special occasions, ones that called for tails and tuxedos, the dapper accessory has recently become more versatile. With eye-catching checks and colours, the bowtie can even be worn with just a waistcoat and pants. Your knot inspiration: dressed to the nines like Humphrey Bogart or more casually like fashion director Nick Wooster. • Let the middle of the bowtie sit at the back of your neck and the ends hang down the front. One side should be longer than the other by about an inch. • Take the longer piece and cross it over the shorter piece near your neck, and tie it in a single knot, so that the long end goes up and under the knot. • Now with the shorter piece, fold it to create half of a bow and hold the centre part, where the knot would be. • With the long piece wrap it down over the centre to form the knot. Then fold it in half to form the other side of the bow, and push it through the centre of the knot. The old way of thinking is that your tie bar should be longer than the width of your tie. But with trends today giving us lots of skinny and wide tie options, you can wear the bar short or long. The only rule you must abide is to wear it between the second and third button of your dress shirt. That’s not to say you should own just one – get a few that will go with your watches and cufflinks. DRESS SIMPLY Matchy-matchy? Pshaw. You can really show your sense of style and personality with a tie. Weight of patterns can be played with and should be expressive. Let your tie be the focal point of your suit. 35 38 GARY WATERS TRAVEL ROOM WITH A VIEW How anti-hotel firm Airbnb is taking over the travel industry. I magine waking up with an aerial view of Central Park in NYC. Or sipping Mythos while lounging at a private pool in Greece. Or picking a bowl full of grapes as you tour the winery while visiting a villa in the Tuscany countryside in Italy. Instead of a fancy hotel or resort, all the accommodations and ameninities are provided by a local, who can give you the lowdown on snagging a reservation at the best restaurant, the quietest time to visit the gallery or leaves you a platter of the best local cheeses and a bottle of wine you’ll never find at the LCBO. Sounds too good, doesn’t it? And searching out a trustworthy spot may seem like a daunting task, Airbnb makes it easy. The website, airbnb.com, operates like a travel agent, meets Consumer Reports, meets Facebook. When you log on, much like Expedia or Hotwire, you can search places to stay, based on your desintaion, dates and number of guests, and you can book and pay for your trips, too. But the added bonus is the quality and control factors, where people who’ve stayed there can verify things like cleanliness, location, value and more. And then you, too, can “befriend” the lessor and praise, recommend, warn or knock the property with your own review for future visitors to see. 39 40 GARY WATERS WHERE TO STAY: While Airbnb offers listings from the luxurious (penthouse views and waterfront properties) to the quirky (buses and pub lodgings), we decided to make our picks on our favourite fashionable spots. FLORENCE Known for Ponte Vecchio, Piazza del Duomo and Salvatore Ferragamo, it’s the city that spoils you. airbnb.com/rooms/483211 airbnb.com/rooms/2157121 NEW YORK Known for Broadway, Mad Men and 5th Avenue, it’s the city that never sleeps. Sounds simple enough. And that’s part of the site’s charm. But Airbnb also has its own quality and control. Founded in 2008, San Francisco, California, company describes itself as “a trusted community marketplace for people to list, discover, and book unique accommodations around the world.” And it’s working. “Wired” says that Airbnb is partly responsible for Americans learning to trust each other again, because it’s allowing us to welcome strangers into our spare rooms. “Airbnb instituted many new security provisions, set up a 24/7 customer-service hotline, established a $50,000 host guarantee— later increased to $1 million—and built a new trust and safety division,” said the 2014 article. Listings run the gamut, and so do the prices. You can research a place to stay in more than 34,000 cities and 190 countries with 800,000 plus listings. So far its estimated that more than 17 million guests have used the service. And its success has expanded the experiential offerings. “We have over 3,000 castles, 2,000 treehouses, 900 islands and 400 lighthouses available to book on the site,” Brian Chesky, one of the cofounders of Airbnb, tells the “New York Times” newspaper this past summer. “On a recent night, over 100 people were staying in yurts.” Forget football. If there were a trophy awarded for hospitality in Brazil this past summer, Airbnb would have won the World Cup. Airbnb estimates that they offered 17,000 listings in Rio de Janero during the elite soccer event, which expanded the city’s tourist capacity by 75 per cent. The travel site’s next venture is to promote its green benefits. “We have always believed that the Airbnb community supports environmental sustainability around the world, and it’s truly amazing to see that the impact is even bigger than we could have imagined,” Joe Gebbia, Chief Product Officer and co-founder of Airbnb, says in a statement. “In North America alone, Airbnb guests use 63 percent less energy than hotel guests – that’s enough energy to power 19,000 homes for one year. With an impact that big, it’s clear that the Airbnb community is making a huge difference.” In a survey conducted by Cleantech Group amongst its hosts and guests worldwide this past spring about energy and sustainability practices, Airbnb was found to make the quite the impact: Nearly 83 per cent of Airbnb hosts in North America and 79 per cent in Europe report owning at least one energy efficient appliance at their property; guests are more likely to take public transit, walk or bicycle than if they stayed at a hotel; and nearly all proprieters and lodgers report recycling. “Resource sharing is rapidly growing across a number of sectors including hospitality, consumer goods, and transportation,” Michael Ellis, EVP Advisory for CTG, says in a press release. And that’s exactly what Airbnb is like, a recommendation of where to stay while you travel, from a good friend. airbnb.com/rooms/1978201 airbnb.com/rooms/1865619 DID YOU KNOW? The name Airbnb isn’t as breezy of a name as you might think. It was 2007 when two 27-year-olds were struggling to pay their rent and an idea came out of thin air. Joe Gebbia and Brian Chesky launched airbedandbreakfast.com to accommodate San Francisco visitors for a local conference. The hotels were booked solid, so Gebbia and Chesky blew up three air mattresses and offered to cook breakfast for their guests for just $80 a night. COPENHAGEN Known for bicycling, green energy, and Circle of Gentlemen. airbnb.com/rooms/3518940 airbnb.com/rooms/821676 The site expanded and grew to the airbnb.com we know today. Thankfully, though, the options today are broader than an air mattress on their floor. 17 TRAVEL Ways to Pack Make the most of your next trip with these tips and tricks for getting the most out of your luggage. 1 2 It’s difficult to clean a suitcase, so before you pack, spritz it with Febreeze or place a dryer sheet inside the luggage. This will make your clothes smell fresh instead of muggy. Start with the bigger items and work your way down to the smaller items. This way you can properly pack things like sweaters and pants, and then fill in the gaps with smaller personal items. Pack small, fragile items in a sunglass case. The hard cover will prevent any damage from luggage being tossed around at the airport. 3 43 44 GARY WATERS TRAVEL 4 Instead of photocopying travel documents, take a snap with your cell. You’ll have access to your passport number, flight info etc, without having to dig through your carryon to find them. 6 If you’re traveling somewhere with high security before entry, put personal items you don’t want them to touch in clear baggies. 8 Plan for shopping and souvenirs. A foldable duffle bag can be your second carryon bag, and it fits nicely in your suitcase underneath your clothes. 7 Think neutrals and classics when packing. Blue, white and grey will take you far. This way you can layer, mix and match and opt of multiple wears on your trip. When packing shoes, protect other garments from the marks and dirt by putting your footwear in a shoe bag or shower cap. 9 To keep shirt collars lapels from getting squished, line them with a rolled up leather belt. It’ll keep the structure of the garment and prevent any need for dry-cleaning or press services when you arrive at your destination. 11 To keep pant creases in tact, roll pants. It can also work for soft unconstructed jackets. To get minor wrinkles out of the garment hang on the outside of the shower as you get ready for your first dinner on your trip. 12 5 Consider the space you’re not using in your luggage, like the inside of shoes and your hat, to store underwear and socks. 10 LOOK GOOD ABROAD WITH CANALI’S SUIT TIPS Wear your blazer on the plane. With fashion trends today, you can look good with a smart jacket, jeans and loafers (easy to get on and off for security, too). Then you don’t have to worry about wrinkles. Wearing a suit well is, at core, a matter of identifying the right proportions for an individual’s body shape. The neck and shoulders are key to the fit of a suit, as both areas are relatively difficult to alter. In a natural standing pose, the jacket’s collar should sit on the neck without standing away from it (too large), nor showing stretch marks (too tight). The jacket’s sleeve should just touch the shoulder and flow down the arm: the armhole should not hang loose or wrap tightly around the muscle. Lengthwise, the hem of the jacket should end half way along the hand, with the arms held straight to the sides. Its sleeve should sit at the wrist, while its total length should be half the height of the suit overall. When these measurements are all in order, a look in the mirror is essential. Men with short physiques should consider narrow leg trousers and fitted two-buttoned blazers, which should also be slightly shorter than the standard, giving a sharper look overall. Conversely, tall men may have to balance their height with three-button jackets and regular length trousers. DID YOU KNOW? CANALI'S FIT TIPS Canali, a menswear brand, knows its jetsetting clientel. The line is sold across the globe, suiting men up to look good – no matter where they live or travel. Most men, frequently or otherwise, have to travel with suits and blazers. This presents one major difficulty: however well it is pressed, a suit can arrive at the destination looking less than fresh. Our of wool textiles go part of the way to circumventing this problem, recovering easily from folding and creasing. But it also helps if each garment is transported properly. Some prefer wearing their blazer during travel to avoid creases, especially on long haul flights. But if it must be packed, it should be turned inside out. Pop the collar and fold the jacket in half, holding it by the inside shoulders: this will reduce the risk of visible creasing and will protect the surface of the wool. Trousers are easier to fold, but they’re still prone to wrinkle. One way to avoid this is to pad the very bottom of the suitcase with underwear and a few T-shirts, then place the trousers on top, leaving half of their length out of the luggage. Proceed by filling up the bag with other clothes. Finally, fold the remaining length of trousers back over, wrapping over everything. This will prevent a hard crease forming at the middle of the trousers, and will help them to keep their shape if they have been pressed previously. A final trick, once in the hotel room, is to hang suits in the bathroom: the steam from the shower will release wrinkles. 13 15 To prevent leaks and spills from liquids, you can wrap them with an undershirt, toss them in a Ziploc, or put a piece of cling wrap under the lid. STYLE CHECKLIST HERE’S YOUR MUST-PACK LIST: DUnderwear D and socks for each day – and a few extra in your carryon just in case of lost luggage DDark D denim DAn D unlined blazer DOne D pair of swim trunks – they’re quick to dry, so no need to bring multiples DUndershirts D in various colours DLayering D pieces – a cardigan or thinknit V-neck instead of a thick sweater saves space and gives you more outfit options DOne D pair of loafers and one pair of sneakers – do you really need more? DNavy D or grey suit with a few shirt and tie options DChinos D DAccessories, D including a watch, a travel umbrella, la eather travel wallet, brown and black belts, a few tie options, and cufflinks if you’ve got a fancy affair. WHAT NOT TO PACK: ×× Logo tees ×× Pattern shorts ×× Athletic footwear. ×× Nothing screams tourist (and rip me off) more than tacky clothes. Opt for travel-size grooming gear for a lighter load. Often hotels provide the essentials, including razors. However, the nicer the hotel, the nicer the amenities and freebees will be. 16 Often times hotels stock up on chargers for guests who forget the chargers for their phones and tablets. Call the front desk ahead of time to see if they have a compatible one for your gear. If so, then you don’t need to pack it. If they don’t have it, don’t worry about the plug charger, just bring the USB one. You can plug it into the back of the TV in your room. 45 14 For a business trip or a wedding, invest in a folding garment bag for a fine suit or tux. 17 Don’t pack heavy coins. Leave change and small bills to the hotel staff. They’ve worked hard for it. GARY WATERS 46 FA S H I O N Gifts for him & her FORMAL MEN’S SOHO NIGHT CHIC ACCESSORIES CITY GLAMOUR T he gift giving season is upon us again. This year presents a new and unique opportunity for both Gary Waters and its customers. Gentlemen and ladies alike can now find the perfect gift for any member of their family, their friends, and even for themselves. Be it this holiday season, a birthday, an anniversary, or another occasion, gift shopping can be as difficult as it is imperative. With our staff as sharp as ever, their expertise is ready to be tapped to find you that perfect, unforgettable present. Inspired by the aesthetic and lifestyle of our modern customer, we bring a taste of the big city to our beautiful, burgeoning region. From vividly-accented formalwear, to casual denims, scarves, and sneakers, there is surely something for everyone. Please pay us a visit in-store to see all that we have to offer. For now, enjoy these fantastic selections, with thanks, from our staff. Brera Watch $998 Corneliani Scarf $198 Ferragamo Belt $378 Red Tateossian Bracelet $268 Black Tateossian Bracelet $188 Tateossian Cufflink $168 Tateossian Tie Bar $168 Braemore Tie $98 Ferragamo Attimo Cologne $80 Red Marcoliani Sock $30 Black Bugatchi Sock $28 Versace Three-Piece Suit $1598 Eton Shirt $268 Ferragamo Brogue $598 Bill Lavin Belt $198 Braemore Bow Tie $68 Braemore Pocket Square $58 47 48 GARY WATERS FA S H I O N CASUAL MEN’S WORK & PLAY WILLIAMSBURG SPORTY MEN’S THE HAMPTONS WEEKENDER Chelsey Scarf $118 Paul & Shark Shirt $318 Paul & Shark Jacket $848 Jacob Cohen Jean $498 Andrea Zori Belt $198 Ferragamo Loafer $598 John Varvatos Brogue $320 John Varvatos Shirt $250 John Varvatos Waistcoat $298 John Varvatos Jeans $258 Tino Cosma Tie $118 Andrea Zori Belt $208 49 50 GARY WATERS SPORTY LADIES WEST VILLAGE WANDERER Iro Knit $748 Lipson Shirt $188 Citizens Of Humanity Jean $248 B.Belt $188 Donald Pliner Shoe $328 FA S H I O N FORMAL LADIES BROOKLYN HEIGHTS LUNCH DATE Rebecca Taylor Jacket $698 Brax Pant $248 Black Michael Kors Top $125 White Eileen Fisher Top $188 Via Spiga Shoe $278 51 52 GARY WATERS FA S H I O N LADIES DENIM CENTRAL PARK SEATING Top to bottom: J Brand $268 Citizens Of Humanity $318 Citizens Of Humanity $198 7 For All Mankind $228 SHOES CITY KICKERS Men's Shoes: Allen Edmonds Brogued Monk $405 Base London Oxford $188 John Varvatos Hightop $275 Ladies Shoes: Donald Pliner Leopard Heel $298 Via Spiga Black Heel $328 53 56 GARY WATERS TIPS 57 LET’S MAKE UP Cosmetics transform, beautify and allow women to tell their personal story. Every woman remembers her first exposure to makeup. It’s likely an experience with her mother. Mom would slip in to the most perfect dress a little girl could ever hope to wear. But it’s the swipe on her lips of a dramatic red lipstick before she kisses her daughter and heads out for the night for a date with her husband that leaves a lasting impression. One that will last longer than the stained kiss on her little girl’s forehead. Makeup defines femininity. The act of applying it Original pressed is just as beautiful as the compacts of eyeshadow powder to brighten up colour. It allows for expression of that femininity. It geishas skin was made from is a not-so-subtle hint of flirting, with blinking long nightingale feces. To get a mascara eyelashes, flushed blushed cheeks, and full similar look of glowing skin, red lips. choose a shade that is a It’s also the packaging that’s alluring as well. The shade or two lighter than your skin tone. delicate glass bottles, the glossy tubes and the shiny brush handles that beg to be looked at, touched and sniffed. There’s a reason vanities never go out of style in home décor. Our appreciation for beauty will always be there. Cosmetics have been used ever since we knew humans existed. Kohl-lined eyes have been “on-trend” since at least 10,000 BC, not to mention in the 1960 when Elizabeth Taylor played Cleopatra in the movie of the same name. And we still see it on the runways every fall fashion week by at least one designer. Beauty, it would seem, is ingrained in our biological systems. It boosts mood, allows women to play with their appearance, and, frankly, it’s a lot of fun. LIPSTICK LOVES A bit of rouge on the lips is eye-catching, no doubt. Researchers at the University of Manchester found that red is the most enchanting colour for women’s mouths. They tracked and timed the eye movements of male subjects as they looked at photos of women wearing different colour lipsticks. Men looked at women for 7.3 seconds when she wore red, versus 6.7 seconds for pink lips, and just 2.2 seconds for those not wearing any lip colour at all. HAIR APPARENT You might think hair treatments are a fairly new product, but then you would be wrong. It’s been noted that ancient Egyptians spent lots of time on their hair, using castor oil as a conditioner to moisturize and prevent damage. The oil is rich in fatty acids and vitamin E and is found to be an ingredient in many hair products today. In a 2013 study, 70% of men say that eyes are the first things they look at on a woman. Thick brows are back, thanks to Chanel model muse Cara Delvigne. Think: Elizabeth Taylor and Audrey Hepburn. The thick angular brows allude to qualities that are coy, inquisitive and intelligent. To look younger, use liquid and cream makeup instead of powder or baked products. This way you’ll get the moisturizing benefits from the cosmetics to reduce the look of lines and wrinkles. EYE CANDY Famed British makeup artist and YouTube sensation Lisa Eldridge is known for her eye looks. Her secret to a cat eye (black liner on the upper lid with a tick a the end that swings up in the most flattering way) is using more than one type of eyeliner. She says to start out with a liquid liner, not worrying too much about how straight you draw the line. Just be sure that it’s close to the lash line. Draw dots if that helps you get between the eyelashes. Then opt for a gel liner (similar to a pencil, except the finish is much smoother) to clean it up over top. Pour yourself a drink, put on some lipstick, and pull yourself together. – Elizabeth Taylor 58 GARY WATERS LIFESTYLE 50 years of style 1964: Performance Cars opens a one-of-a-kind sports car agency on Lake Street in St. Catharines. Performance Auto Group celebrates a milestone birthday this year and celebrates its fashionable history S Vice-Presidents, Future of Performance Auto Group: L–R: Shawn Reeves, Rein Knol, Andrew Marchand 59 tyle isn’t just defined with buttons and fabric – it’s about lines, silhouette, and allure. Design isn’t just part of garments and accessories – it is part of the construction, creation and power. So it’s no surprise that the cars are as relevant to fashion as ties and suits. And Performance Auto Group, with 50 years in the automotive biz, knows real style. The year was 1964. Men dressed up even when they were dressed down. There was no Don Draper, but his iconic slim-fitted suits and weekend collared shirts were more popular than John Hamm is today. Masculinity defined men through fashion and their passions. That same year, with a love for stunning sports cars and the thrill racing, Cam Champion and John Mann opened Performance Cars on Lake Street. The two men stocked the lot with elevated auto brands, such as MG, Triumph, Jaguar, Lotus, and Sunbeam. And to keep “on trend,” the following year at the Glenridge Plaza in St. Catharines, Champion and Mann sold Honda motorcycles, targeting the au courant young men looking to buy their first set of wheels. And the business continued to expand, as in 1966 they built their first new-car dealership: Autotrend. Fitting name for a stylish brand, don’t you think? With a love for fast and good-looking cars, they offered Volvo, Fiat, Alfa Romeo, and Porsche to their elite clientele. Soon after that Champion and Mann acquired another dealership and opened a collision centre. While you might sheepishly recall bellbottoms and flower patch appliqués from the 1970s, but don’t underestimate the style from this decade. After all, it was the time of Sean Connery and Roger Moore as 60 GARY WATERS Performance Auto Group co-founders and friends John Mann and Cam Champion GIVING BACK Performance Auto Group supports the community, including United Way, Brock University, Niagara College, Niagara Health System, Niagara Symphony, Music Niagara, Kiwanis, Niagara Children’s Centre, Child Advocacy Centre Niagara, and Youth for Christ to name but a few. Performance Auto Group is also a trend leader and a true business maverick. Bond in Diamonds are Forever and Live And Let Die. The “leading man” sense of fashion was adventurous. And Champion and Mann also took some fashionable risks. In 1976, they were the exclusive dealer for the Mercedes-Benz cars and medium trucks in Niagara – a brand known instantly recognizable from the 007 movies. The ’80s were not only a busy decade for fashion (trends were all over the map); it was a successful decade for automobiles. The car empire continued to grow, with the first luxury car dealership for Acura, BMW, and British MINI and Rolls Royce – all exclusives for Performance Cars in Niagara. By 1990, they acquired the Dominey’s Toyota franchise, were approached to be one of the first Lexus dealers in Canada (one of only 22 dealerships in the country). Lexus is a brand synonymous with fashion, as it supports new designers programs, hot-ticket red-carpet events, and so much more. With this latest addition of auto brand, Performance expanded its facility on Lake Street, with an additional showroom for Toyota Scion. Champion and Mann showed no signs of stopping for the millennium years. The MINI was brought back to St. Catharines, and they also diversified with Fiat and Hyundai dealerships. Performance Collision also grew to a much larger facility at Ontario Street in St. Catharines, offering to add personal style touches to clients’ cars, including tints for windows, vinyl striping, bed liners, and paint protection film for vehicle hoods. Today, Performance Cars is called Performance Auto Group. And like men’s fashion, the company Performance Auto Group has gone green and techy. They now offer energy-efficient cars, including hybrids, diesel, and electric vehicles, that are made with lightweight materials, such as aluminum. And for the technologically advanced consumer, cars today have more computerization, such as Advanced Driver Assistance Systems (ADAS), which make driving a much safer and enjoyable activity than it has ever been, which car lovers Champion and Mann attest to. There is automate lighting and braking, adaptive cruise control, GPS-traffic warnings that can connect to smart phones, alert driver to other cars or dangers, keep the driver in the correct lane, or show what is in blind spots. Performance Auto Group is not only leader in selling luxury cars in Niagara and Southern Ontario, offering 16 of the most sought-after brands; it is also a trend leader and a true business maverick. Performance Auto Group has been named winner of Canada’s 50 best managed Companies program multiple times. They’ve established themselves as trailblazers, setting up and running seven separate and distinctive pre-owned operations. As for the next 50 years, the trajectory for the car company has already been set: there’s no way to go but up. After all, its slogan is: “for people going places.” So as it celebrates is 50th anniversary, there’s only one thing left to say: Ready, set, go! J. David Harder CIP, CAIB Our belief is that safe drivers, careful homeowners, and responsible business owners should pay a lower premium. Circle of Gentlemen The TheNew New The New End Endofof ofDiscussion. Discussion. End Discussion. Auto • Residential • Farm • Marine • Bonding • Bed & Breakfast Wineries • Commercial • Industrial • Fleets • Institutional 1596 Creek Rd. Virgil, ON 905-468-2167 4-45 Ormand St N. Thorold, ON 905-227-6631 210 Ridgeway Rd. Crystal Beach, ON 905-894-2974 Photos: XYZ Collection www.hopeharder.ca Photos: XYZ Collection Photos: XYZ Collection 512 Welland Ave. St. Catharines, ON 905-685-1304 UnoImports.com UnoImports.com UnoImports.com 64 GARY WATERS LIFESTYLE 65 Taste is the obvious one. Taste can often be the main reason we choose what we eat, even though we know better and should consider nutrition or satiety. With salty and sweet being the two polar flavours we recognize. But as we get older, taste buds, those bulbous nerve endings on the tongue, begin to dull. As infants, we have more of a sweet-tooth, and that’s because babies have more sweet-recognizing taste buds, which are more likely to be sensitive, and that gives reason to why some kids are just so darn picky with food. Adults yearn for complex flavours, which is why our taste, so to speak, is more evolved, grander, and frankly more expensive, which would explain the penchant for pricier bottles of wine. For the Love of Food Find out what makes us crave, adore and lust for the most delectable dishes we’ve ever tasted. W e know you love food. We do, too. Everyone does. Food has the most amazing power to bend our will to have just one more bite, evoke memories, comfort us and even be used as a love potion. A big part of it is nourishment, sure, but there’s so much more to the enjoyment of eating than getting what we need to stay healthy and alive. It’s about our relationship with dining and drinking, and enjoying every bite. Science has a lot to say about our passion for feasting. And the reason food is so infatuating is because it flirts with all of our senses. You know the smell of your mom’s or grandma’s cooking. It’s distinct. It’s powerful. And it really takes you home, no matter how old (or young at heart) you are. The interesting thing about smell is its immense effect on memory. Research has shown that the first exposure to a certain aroma will create the strongest impression. Research from Sweden found that while memories are said to be established at age 10 and older, scents can evoke memories from subjects from when they were much younger. It’s likely because that’s when those scents are first introduced to the brain. Scent is also a provocative sense. Perfume and cologne hold up a $37 billion industry. But what is interesting is how food influences our preferences. Vanilla is very a popular note in women’s fragrances. The Social Issues Research Centre in England suggests that men like the sweet smell of vanilla because it evokes childhood memories of cake, making it a comfort-food scent. With a spritz of a vanilla-based perfume, and he thinks it’s been a slice. The sight of food alone can be enticing. In fact a study from University of Southern California, found that looking at photos of sweets, such as ice cream, triggered the brain to crave junk food. Unfortunately though, the same didn’t happen with healthy food, such as greens. Does that mean if we avoid looking at food we'll be less likely to enjoy eating? Not so, suggests an interesting trend in restaurants and dinner parties, where they challenge the importance of seeing food to enjoy eating. Researchers call this sight deprivation, which is thought to enhance how the body uses the other senses. With out the ability to receive information visually, taste and touch, for example, would be heightened. Some write it off as a fad, while others are literally feasting on it. Touch is the first way we learn to communicate as babies. You likely don’t think of touching food as very seductive. But eating with your hands is such a primal way to enjoy a food. Imagine pulling at the gooey string of cheese connecting two slices of pizza, cracking open a fresh crusty roll, or delicately selecting the chocolate you want from the box. Touch is definitely a part of chowing down. But touch also plays a part in how we eat food. The amazing thing about textures is how they can be layered and supports each other. Not just in food (we’re instantly craving mille-feuille right about now), but also art and fashion. Texture creates interest, signifies creativity, and stimulates the imagination about the other senses. One study found that layered flavours lead to greater satisfaction and satiety with food. The same could be said about fashion – the layering appropriately (leather, wool and denim) makes its wearer feel complete. Sound – this one is likely the least influential of all the senses when it comes to food. But nothing spreads fads faster than better than word-of-mouth. And that is the essence of all trends – fashion, travel and hotspots for dining. But sensory researchers have determined that all the sense come together for a full experience with food. And with the power of these senses, it affects more than our enjoyment with food. It moves us emotionally with memories, preferences, influences and style. Get the expert advice you need from the bank you trust. Your business started up in Niagara, and it’s going places. You’re looking for more customized banking solutions that fit your growing needs. Whether you’re planning to expand locally, nationally, or even globally, we can help achieve your business goals. Pete Berridge Relationship Manager 905-685-8348 [email protected] You can rely on our commitment and dedication as a knowledgeable business banking team. We can offer a comprehensive range of products and services, including customized solutions to suit the needs of your growing business. Cathy Ugulini Account Manager 905-685-8096 [email protected] Niagara Commercial Banking Centre 40 King Street St. Catharines, ON L2R 3H4 Ned Becirspahic Account Manager 905-685-7341 [email protected] Call us for an appointment and let us show you how we can help your business grow. ®/ The TD logo and other trade-marks are the property of The Toronto-Dominion Bank or a wholly-owned subsidiary, in Canada and/or other countries. M00058 (1012)