Bodyshaping Magazine 2014

Transcription

ISSUE 2014/2015
GLOBAL FASHION TRENDS SUPPORTED
BY GERMAN ENGINEERING
MARKETING
MAKE YOUR CUSTOMER
YOUR FAN.
SERVICE
PERFECT FORM MOULDING
FOR EROTIC LINGERIE AND
MORE SENSUALITY.
VISION
A GLIMPSE AT THE
FUTURE OF FASHION.
M-Tec® INNOVATIONS
ANTI-AGING.
Skincare inside the Bra-Cup.
The Real Lingerie Revolution.
SEE US AT
INTERFILIÈRE PARIS
INTERFILIÈRE NEW YORK
INTERFILIÈRE SHANGHAI
MUNICH FABRIC START
MARE DI MODA CANNES
UPS
BRA-C -PADS
LDER
SHOU DECO
ART
THE SECRET
BEHIND HER
SECRET.
The M-Cup UN_WIRED
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MNU EE H
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DISCOVER IT. WWW.MUEHLMEIER.EU
M-Cup ANTI-AGING
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MUEHLMEIER Bodyshaping GmbH – GERMAN ENGINEERING – WORLDWIDE MANUFACTURING
Contact: Tamas Bödöcs – Tel.: +49.9635.9219-27 – [email protected]
BODYSHAPING MAGAZINE 2014/15
HOW TO MAKE FANS OUT OF YOUR CUSTOMERS
INTERVIEW WITH ROMAN MUEHLMEIER
6-7
VISIONS & INSIGHTS
NEWS
NEVER OUT OF STOCK NOS-SHOULDER PADS
VISION
THE FUTURE OF CLOTHING: THE NEXT BLACK DOCUMENTARY
BUSINESS
HOW BIG DATA CHANGES THE FASHION BUSINESS
STYLE
THE REVIVAL OF THE CROP TOP
ANTI-AGING BUILT INTO THE BRA CUP
M-Tec® INNOVATIONS
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8-9
PRODUCTS & TECHNOLOGY
BRA-CUPS
NEW M-Tec® BRA-CUPS UNITE WELL-BEING AND A PERFECT BODYSHAPE ART-DECO
TIE UP WILLINGLY AND SENSUALLY HILARIOUS BEACHWEAR SHOULDER PADS
EMPHASIZE THE BODY LANGUAGE
8-21
24-25
28-29
SERVICE
MUEHLMEIER CO-BRANDING COMPETENCE CENTER (CCC)
A PERFECT MATCH FOR YOUR BRAND‘S MERCHANDISING ON THE POS
EROTIC CUPS
PERFECT FORM MOULDING FOR EROTIC LINGERIE AND MORE SENSUALITY
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Bodyshaping Magazine 2014/15
International publication for business information, trend-forecasting and product information for leading lingerie, swimwear and garment brands.
Editor & Distributor
MUEHLMEIER Bodyshaping GmbH
PO-Box 1110
95667 Baernau/Schwarzenbach
Germany
Product& People Photography
Stefan Köstler
www.fotostudio-hummer.de
T: +49 9635-9219-0
F: +49 9635-9219-90
[email protected]
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Special thanks to Roman Muehlmeier and the team at MUEHLMEIER Bodyshaping GmbH for their input and support in making it possible to realize
Bodyshaping Magazine.
30
THE SECRET
BEHIND HER
SECRET.
The SENSUAL M-Cup
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BODYSHAPING MAGAZINE
INTERVIEW WITH ROMAN MUEHLMEIER
HOW TO MAKE FANS OUT OF
YOUR CUSTOMERS!
By your emotional seductive brand story and
convincing product technology.
Roman Muehlmeier, CEO of MUEHLMEIER, is known in the industry
as a strong believer in branding and the power of professional marketing. He is restless in the search of new ways to promote the benefits of
his own products as well as the products of his partners. Shortly before
departing to the Interfilière Paris 2014, we had the chance for an inspiring talk with Mr. Muehlmeier.
Mr. Muehlmeier. Last year you shook
things up with your new “The Secret
behind Her Secret” campaign. Tell us,
did things work out as planned?
First of all, “The Secret behind Her Secret” is not just a campaign. It’s a communication strategy that has become
the core of our marketing-philosophy.
And in this best sense the core of our
product strategy. Everything we do
now is built around the truth that we
support our partners with the best
Bra-Cups` breast enhancements available. We add technology to fashion, we
take the feel of “great fit” to the look.
And as lingerie is every woman’s little
secret, our Bra-Cups are even more
“The Secret behind Her Secret.”
MR. MUEHLMEIER IS A RESTLESS INNOVATOR AND A LEADING THINKER ON THE EDGE OF MARKETING, ENGINEERING AND FASHION.
6
EDITORIAL
Clearly, that makes sense. But how was
the reaction of your partners and customers?
The impact was huge and it is still growing. As you will see on the showcase ads
in this magazine, a lot of our partners
are taking advantage of our Co-Branding-Strategy. They use it for their communication in the leading international
fashion magazines and they are starting
to bring it to the point of sale as well. We
are all really excited and can’t wait for the
next steps.
That makes us curious. Can you tell
us a little bit more about the things to
come?
First, the offer to the female consumers
has to refer to latest market data out of
the Lingerie and Swimwear branch. The
renowned German magazine “Textilwirtschaft” has recently published its
TW-Study Bodywear Woman 2014 regarding the product-expectations on the
POS. The retailers state “fitting form” and
“material quality” with 74% and 50% as
the absolute “must have” for consumer
preference. Magnified is this request for
bras, “fitting every breast” by the ongoing
demand for size assortments including
D-Size and more. This trend is rising on
an all European level by 10% per 2 years.
Let’s face it, the support and optimized
form of the bust is achieved by Modern
Bra-Cup Technology. Basis is the reliable
Hot-Moulding machinery for PU-foam
and the fully automatized and computerized CNC-alu-mould production. Exact
scanning ref. fast duplication of breast
shapes is the core competence, which
MUEHLMEIER has developed to an art.
We want our brand customers to feel at
ease, that they have the strongest partner
at their side to win women all around
the world with the best fitting Bra-Cups
in their bras. Hard facts and continuous
innovations that only the “Engineers of
Bodyshaping” can provide.
So you will increase your focus on the
rational arguments of female consumer
satisfaction?
individual support for our partner’s individual needs for product promotion.
Can you give us some examples?
Think about technical illustrations first.
This focus will always be our core com- Our partners increasingly request graphpetence. Whereas MUEHLMEIER de- ics, they can use in their brochures, prelivers arguments for superior wearing sentations or websites. We will provide
comfort, our partner’s brands catch the them with professional 3-D renderings
attention of their customers by fashion, and images fitted to their needs. Also, we
lifestyle and
will extend our
emotionset of standard
„WOMEN WANT TO BE
al female
C o-Branding
seduction
tools.
Later
WELL TAKEN CARE OF BY
in pictures
this year, our
CONVINCING TECHNICAL
and style.
partners will be
BENEFITS, CLOSE TO THEIR
It’s
both
able to choose
appro achfrom a variHEARTS!.“
es, which
ety of M-Tec®
set free the
posters
and
dynamics to make believing fans out of displays with their individual brandyour clientele. The result of Co-Branding ing. This is a logical next step in our
at it’s best.
Co-Branding-Strategy and an easy and
cost-efficient way for our brand partners
But how can you support your partners for an enhanced communication on the
in their day to day business with the point of sale.
right arguments?
This is a fast forward approach to conWe first started by providing our partners sumers for a B to B company.
with informative Co-Branding-Labels
that can be attached to their bras. The la- Yes, but only at first sight. We are a supbels explain in simple words and graph- plier to the fashion industry. We are
ics the key benefit of the M-Tec® Bra-Cup engineers with high claims to innovaused in the chosen bra. We practically tion and quality. This is why our parttell the woman “The Secret behind Her ners come to us, this is why they choose
Secret” on a beautifully and profession- MUEHLMEIER. And therefore we know
ally designed label. This adds high value we are in charge to support them also in
to the product, too. Our customers love marketing and sales. Simply said, we bethis approach and appreciate this added lieve in strong partnerships.
value. Women want to be well taken care
of by convincing technical benefits, built Mr. Muehlmeier, we are looking forinto the product. They want to know what ward to your next steps and stay cuthey wear close to their hearts. And we rious about the things to come. Thank
will help our partners to bring this infor- you for sharing your insights with us.
mation even better to their customers far beyond labeling. Starting this year, we It is my pleasure.
will implement a dedicated Co-Branding
Competence Center (CCC), that delivers
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M-Tec® DERMO Cups
BEAMING YOUTH INSIDE THE BRA.
The dream of infinite youth is the fuel that powers the modern cosmetics industry. Looking young and healthy has become the
new signal of success, aside from topping designer clothes and expensive convertibles. The latest breakthroughs in microbiology
result in a wide range of new cosmetic products, which indeed can slower the process of skin aging.
Based on this knowledge, MUEHLMEIER brings skin care and anti-aging close to the heart and the breast. Their revolutionary
M-Tec® DERMO Cups provide permanent skin care for shining beauty - integrated in the cup. No lotion, no oil to put on. The
DERMO Cup is the most convenient and time saving way for modern women to care for their skin.
DERMO Cups use proven hightech materials with microencapsuled cosmetics enclosed.
M-Tec® DERMO Cups are available in four different versions, matching the individual needs of women:
M-Tec® DERMO Cup
ANTI-AGING
M-Tec® DERMO Cup
FIRMING
HH60125-mNL
HH60125-mFL
GOLD STANDS FOR STABILITY, ALSO FOR THE SKIN
KEEPING THE NATURAL BREAST CONTOUR
Nylgold, woven inside the Bra-Cup is an ultrasoft, antiaging polyamide microfibre, that bonds two deluxe ingredients: gold and hyaluronic acid. In contrast to ordinary
cosmetics, Nylgold acts directly on the skin cells, stimulating their own hyaluronic acid production achieving moisturizing, firming and antioxidant properties.
This M-Tec® DERMO Cup fights the loss of skin firmness, a typical sign of aging. It helps preserving the natural
breast shape. While wearing, the built-in Novarel Firming
microfibres constantly release retinol, ceramids and fatty
acids to the skin in a controlled way. Thanks to innovative
microcapsule technology the firming effect is lasting for up
to 100 washes.
PRODUCT CHARACTERISTICS
HYALURON INSIDE
NO WASH-OUT-EFFECT
RETINOLA AND FATTY ACIDS INSIDE
SOFT TOUCH AND FEEL
SOFT TOUCH AND FEEL
PERMANENT SKIN CARE
PRODUCT BENEFITS
MOISTURIZING EFFECT
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PRODUCT BENEFITS
FIRMING EFFECT
INCREASED SKIN TENSION
ANTIOXIDANT EFFECT
MORE MOISTURIZED SKIN
INNOVATIONS
M-Tec® DERMO Cup
MOISTURIZING
M-Tec® DERMO Cup
REMODELLING OIL
HH60125-mAL
HH50202-tRL
PROVEN BENEFICIAL EFFECTS ON THE SKIN
REGAINING YOUTH
Find all the highly valuated natural benefits of Aloe Vera
inside this Bra-Cup. Thanks to a patented microencapsulating process, Aloe Vera is permanently built into the
yarn. Unlike other technologies, which add Aloe Vera only
through surface treatments, this M-TEC® DERMO CUP
has a permanent effect that persists more than 100 washes.
The Oil of Robert Blondel Cosmètiques is a breakthrough
in keeping and regaining beautiful breasts. With Rejuvenating Oil enclosed in the fibers of the fabric, the dermocosmetic and volume effects can unfold - while wearing the
bra - directly to the breast. The holistic anti-aging effect
is based on a unique formula of a lipid complex, apricot
kernel oil, vitamin E, vectorised hyaluronic acid and brown
seaweed extract.
ALOE VERA INSIDE
NATURAL EXTRACT
GOOD SKIN PROTECTION
LIPID-REPLENISHING ACTION
SOFT TOUCH AND FEEL
SOFT TOUCH AND FEEL
PRODUCT BENEFITS
PRODUCT BENEFITS
MOISTURIZING
SMOOTHER AND FIRMER SKIN
CALMING
MORE TONED SKIN
ANTI-OXIDANT
VOLUME EFFECTS
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WHILE KEEPING THE OUTER PRESENTED VOLUME, THE INNER PUSHUP VOLUME IS
ADAPTED TO THE BREAST SIZE.
M-Tec® PUSH TO FIT ONE VOLUME
HP59030-h7U
ONE GREAT OUTSIDE VOLUME - PERFECTLY FITTING FROM A TO C
ENHANCEMENT PER SIZE
CUP C
CUP B
CUP A
Here comes the all new Bra-Cup with a perfect fit and an optimized decollete from
cup sizes A to C. The “One Shape fits All” concept is based on the same outer shell for
all sizes. Three different Push-Up paddings guarantee a maximum wearing comfort
and perfect appearance from A to C.
PERFECTLY SMOOTH ADAPTION OF BUST AND PADDING
NATURAL CURVY BUSTLINE FOR ALL BREAST SHAPES
PRODUCT BENEFITS
MAXIMUM WEARING COMFORT
FEELING “ONE WITH THE BRA”
NO FEELING OF PUSHED IMPRESSION
ONE SHAPE FITS ALL.
The “One Shape fits All” allows the same bra shape from cup sizes A to C.
CUP A
CUP B
CUP C
High Push-Up
Medium Push-Up
Low Push-Up
Volume
Volume
Volume
Volume
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MUEHLMEIER BRA CUP INSIDE
INNOVATIONS
THE PUSH-UP PADDING FOLLOWS THE SIZE OF THE GARMENT FOR PERFECT FITTING.
M-Tec® PUSH TO FIT HARMONIOUS
HP60322-wPL
HARMONIOUS BRACUP SUPPORT - THE RIGHT PUSH
FOR THE RIGHT SIZE
MATCHING
Within this Bra-Cup series the thickness of the Push-Up padding is following the
different sizes of the garment. A small size bra is made with a thick Push-Up padding
while the biggest Bra-Cup size comes with a very reduced padding. This results in a
perfect positioning of the padding within the cup. With growing sizes the padding
moves from the lateral side support more to the middle center. Combined with the
soft foam and an ultrafine inside cover, this Bra-Cup gives women highest confidence
regarding comfort, fitting and the female optic.
The right push from cup sizes A to C.
SOFT-FOAM-CUP
MATCHED PADDING FOR EACH SIZE
HIGH
Push-Up
MEDIUM
Push-Up
SIZE.
LOW
Push-Up
60 A
optional size range
65 A
65 B
70 A
70 B
70 C
PUSH TO FIT Core-Program
75 A
75 B
75 C
80 A
80 B
80 C
PRODUCT BENEFITS
85 A
85 B
85 C
HIGHTEST WEARING COMFORT
85 A
85 B
85 C
90 B
90 C
optional size range
95 C
ULTRAFINE INSIDE COVER
PERFECT FITTING
EMPHASIZES THE FEMALE OPTIC
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INNOVATIONS
(II)
(I)
IMPROVED CUP WITH MORE NARROW SHAPE (RED II) THAN FIRST GENERATION (WHITE I).
M-Tec® UN_WIRED NARROW
HP60472-v7U
UN_WIRED THINKING.
German engineering spirit has taken
the M-Tec® UN_WIRED Bra-Cup line
THE WELL-BEING WIRELESS BRA RESHAPED
After the introduction of the first generation of UN_WIRED Cups in 2013 and their
tremendous success within the industry, the engineers at MUEHLMEIER did not rest
on their laurels. For 2014, the latest iteration of M-Tec® UN_WIRED Bra-Cups comes
with a more narrow shape, to bring the breast more forward while obtaining the plus
in comfort of a wireless Bra-Cup.
WIRELESS BRA-CUP
MULTILAYER FOAM-CUP
PRODUCT BENEFITS
VERY LIGHT - MAXIMUM SUPPORT
NO ELECTROMAGNETIC SAR INDUCTION
NO PUNCTURING BY METAL WIRES
ANTISTATIC
further to sustainable female well-being.
There are 3 technologies to choose:
M-Tec® UN_WIRED / COMPRESSION
- an enforcement from strong pressed
foam as additional layer at the bottom
of the Bra-Cup.
M-Tec® UN_WIRED / TEXTILE ENFORCED - a woven or non-woven
strong enforcement to stabilize the
bottom part of the cup. This technique
is available in “normal” curvature or
in the new version in NARROW CURVATURE (see cup on the left side).
M-Tec® UN-WIRED / ERGONOMIC - a
polycarbonate shovel - available also
in a soft version - forms the cup into
the optimum ergonomic curvature.
Instead of a traditional wire, a special structured PES textile enforcement is moulded
between the foam.
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THE SECRET
BEHIND HER
SECRET.
The M-Cup PUSH TO FIT
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THE SECRET
BEHIND HER
SECRET.
The M-Cup JEUNE & BELLE
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INNOVATIONS
DIFFERENT LAYERS OF SOFT MEMORY FOAM ADDED WITH NEW FORMULA SOFT FOAM
FOR THE SMOOTH TOUCH
M-Tec® REAL BREAST FEEL
HP60328-cSL (Strap)
HP59085-cSL (Plunge)
HP50232-cSL (Balconet)
A SUPERIOR FEEL FOR A REASONABLE PRICE.
To match the industry’s demand for a high class Bra-Cup with a great “Real Breast
Feel” at a reasonable price, MUEHLMEIER was looking for the right formula for a
new M-Tec® Bra-Cup with “Breastlike Texture”. They found it in a special process, in
which different layers of soft memory foam and new special soft foam are cleverly
combined. The absolutely convincing result is a very smooth and soft cup in typical
M-Tec® quality.
MULTILAYER CUP
PERFECTLY SHAPED FOR
YOUR NEEDS.
The M-Tec® REAL BREAST FEEL series
covers the whole range of bra types
and is next to Strap-Cups also available as Plunge- and Balconet-Cup.
They all feature the unique “Breastlike
Texture”.
SOFT FOAM AND MEMORY FOAM
PRODUCT BENEFITS
BREAST IDENTICAL TOUCH AND FEEL
OPTIMAL ADAPTION TO THE NATURAL
BREAST SHAPE
A new dimension of ergonomics. Different layers are combined to a breastlike
structure.
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Roman Muehlmeier at the point of sale. He uses every opportunity to get in touch with retailers and customers.
MUEHLMEIER CO-BRANDING COMPETENCE CENTER (CCC)
A PERFECT MATCH FOR YOUR BRAND‘S
MERCHANDISING ON THE POS.
After revealing and launching “The Secret behind her Secret” Co-Branding
strategy in 2013, MUEHLMEIER is
ready to take it to the next level.
Here comes the female’s preference for
“best-fit” bras … and this loud call is
heard by MUEHLMEIER to offer the
“best-fitting-Bra-Cups” ever.
For years, at MUEHLMEIER they are
strong ambassadors of professional marketing and keep open minds for new
ideas and approaches. Therefore, they
think way beyond their own sales process in the components field. They always had more than an eye to consumers
The Bra-Cup has the decisive potential
to magically adapt the ideal breast form.
To explain these invisible technologies
or secrets inside to the ladies is the winners’ track.
To address this need for
arguments, the compa„FOR THE SUCCESS OF OUR
ny is building their own
PARTNERS, WE HAVE TO THINK WAY
Co-Branding Competence Center (CCC).
BEYOND OUR OWN SALES PROCESS“
“The
MUEHLMEIER
CCC will provide our
and retailers. Understanding these needs partners with graphics, imagery and anhelps to develop products that increase imations for their merchandising activities.”
the success of their partners.
The typical brand is very busy to position their “undies” between for instance
“seductive femininity” and “puristic stylish” .
In reality, the practically minded “working mums” and striving young ladies
are more and more focused on wearing
comfortable undergarments.
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They need convincing arguments why
consumers should choose their brand.
MUEHLMEIER can help to deliver
these arguments and explain “The Secret
behind her Secret”, built into the Bra.
MUEHLMEIER CCC shows and explains the added value of special BraCups by Co-Branding labels, posters
and displays. Communicating the special Bra-Cup benefits in consumer magazines together with the brand stays the
basis of these efforts.
The interested brand is invited to ask for
support with individual marketing and
merchandising campaigns at the
MUEHLMEIER CCC,
Mr. Tamas Bödöcs.
+49 9635 9219-27
[email protected]
MUEHLMEIER wants to support the
whole sales process. So this means aiming for the special needs in retail, too.
“We do not hesitate to get in touch with
retailers and to listen to their input as often as possible. Typically, they also have
the last and often biggest impact on the
purchase decision.”
The most popular example for support on the Pos. Hang-Tags especially designed for the brand.
MUEHLMEIER’S
CO-BRANDING CAMPAIGNS
WITH BRAND PARTNERS IN
CONSUMER MAGAZINES LIKE
…
FLASH!
www.bonbonlingerie.com
www.bonbonlingerie.com
THE SECRET
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M-Cup HOLD TIGHT & LET FREE
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INNOVATIONS
AN ADDITIONAL FABRIC LAYER WITH A SLIVER FOR THE CONVENIENT
EXCHANGE OF DIFFERENT PUSHUP SIZES .
M-Tec® FLEXIBLE PUSH-UP INTEGRATED
HP50231-m7T + Pushup
EACH PUSH-LAYER - ANOTHER SHOW OFF
Women love to control things themselves and there is no exception for their breast-volume. For sure, that is only one secret regarding the huge success of separately added
Push-Up inlays. The new M-Tec® FLEXIBLE PUSHUP Bra-Cup unites the freedom
and flexibility of using different sizes of Push-Ups as well as the comfort and elegance
of a classic Push-Up-Bra. Inside this M-Tec®-Cup you will find a second layer of fabric
with an integrated pocket. Push-Up inlays in different sizes can be placed easily into
this pocket. With the Push-Up hidden well in the pocket, the wearing comfort is as
high as with bras having the paddings already moulded into the foam cup.
SHAPE YOUR MOOD.
With the pushup integrated concept,
active women can easily adjust their
shape to their mood and situation.
PLAIN ADDITIONAL FABRIC LAYER INSIDE THE CUP
PUSH-UP POCKET FOR A DEFINED HOLD
PROFESSIONAL PUSH-UP SOLUTION
BETTER OPTIC THAN SEWNS
PRODUCT BENEFITS
SAME WEARING COMFORT AS CLASSIC PUSH-UPS
SAME FLEXIBILITY AS THE CUPS WITH SEWN ON PUSH-UP POCKET
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THE SECRET
BEHIND HER
SECRET.
The M-Cup BREATHING
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INNOVATIONS
THE BREATHABLE SANDWICH-LAYER OF SPACER FABRICS MADE OUT OF 100% PES.
M-Tec® SPACE-UP PUSH-UP
HP60313-s7U
HH40102-s2U (Swimwear)
THE SPACER PUSH-UP
Here comes the next evolution of breathing and ultralight Bra-Cups. The M-Tec®
SPACE-UP Bra-Cup adds a Push-Up to its thermoformed fabric layers, all made from
100% PES. The combination of 100% PES and 3D-fabrics delivers an unmatched
light and fresh feeling on the skin, even at high temperatures. Therefore the M-Tec®
SPACE-UP Bra-Cup is also perfect for swimwear, because the special Spacer-Quality
guarantees fast drying and best stability in wet conditions
PUSH-UP-SOLUTION FOR SPACER
VERY THIN EDGES
VERY FUNCTIONAL PUSH-UP PADDING
100% PES BRA-CUP
SPECIAL FAST DRYING AND WET STABLE SPACER FOR SWIMWEAR
SPACER-FABRICS.
Spacer fabrics consist of two outer
textile surfaces which are connected
by stiff spacer filaments, the connection layer. Because of this resulting 3D
structure, spacer fabrics are also often
called 3D-fabrics.
As a result of the special construction
a permanent climate zone is arising
between the connected outer surfaces.
This climate zone has a positive temperature regulative function.
PRODUCT BENEFITS
THE SWIMWEAR SPACER
HIGH BREATHABILITY AND HEAT-REGULATION
LIGHT AND NATURAL WEARING COMFORT
STABLE SHAPING - EVEN PUSHING
FAST DRYING
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THE SECRET
BEHIND HER
SECRET.
The M-Tec® BIG SIZE Cups
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VISIONS &
INSIGHTS
THE NEXT BLACK DOCUMENTARY:
ARE YOU READY FOR THE FUTURE OF CLOTHING?
There is no other industry doomed to
reinvent itself every season like the fashion business. The quest for “The
Next Black” is a restless hunt for colors, cuts and patterns.
Surprisingly, it is AEG, the renowned
brand for home appliances, who takes
a different approach to fashion in their
documentary “The Next Black”. They
give us a peek in the creative labs of giant brands like Adidas or Patagonia and
their ideas for the future of clothing.
Some of the most brilliant and forwardthinking people in our business reveal
their insights on sustainability, new materials and future technologies, that will
change the meaning of clothing as we
think of it today.
A must see for everybody in the business.
THE NEW TOP - IT COMES WITH A CROP:
THE FASHION FOCUS IS NOW ON THE
SEXY WASP WAIST.
Whether you like it or not, but Crop
Tops are the most ubiquitous trend of
2014.
But this time Crop Tops come with an
elegance. Forget about hard trained abs
and pierced belly buttons. Born out of
the aerobic craze of the 80s, Crop Tops
enter again the red carpets of Hollywood
as well as the evening wardrobe of every
fashion savvy woman.
But highlighting the middle of the body
in style - even with not so much naked
skin - ask for high waisted skirts or pants
as well as the matching Crop Top.
A wireless bra underneath is the perfect
complement for a beautiful breast-line
and that special breezy summer feeling.
Jessica Biel, one of Hollywood’s top fashion icons, shows us a perfect Crop-Top-Look.
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M-Deco® TUBES & TUNNELS
PULL IT ALL UP-BONDAGE GIVES EROTIC SWIMWEAR NEW IMPULSES.
Create the happening “Feminine Tunica-Look” with the gorgeous M-Tec ® TUBES & TUNNELS.
BONDING and other audacious gathering techniques have great potential for every daring designer!
Metal galvanized quality in many gold and silver shades
Largest range of forms, sizes and styles
Zamac alloy for in-water stability and brilliance
DISCOVER THE TRENDS FOR SUMMER 2016 AT THE ARTDECO SWIM SPECIALIST.
Classic bikini and beachwear styles are reconquering the beaches and pools from Saint Tropez to Malibu. Decent patterns, plain
colors and elegant shapes are now the favorite picks of trendy women around the globe. Therefore they start looking
more and more for the small details and finesses, that add a special hint for luxury and eroticism. The ARTDECO
division of MUEHLMEIER is the specialist in Swimwear Decoration, Provocative Details on bikinis, swimsuits
and related dress.
The MUEHLMEIER M-Deco® team can adapt to your specific needs - even in smaller
quantities.
Please contact Mrs. Andrea Schröpf, +49 9635 9219-29
[email protected]
M-Deco® JEWELERY.
24
Add some luxury with MUEHLMEIER`s huge set of jewelery.
M-Deco® COLORTUBES
KEEP THINGS IN LIVING COLOURS:
Vivid and extremely long lasting colors
Very Light with maximum stability
ARTDECO
The playful M-Deco® COLORTUBES are inspiring fashion-toy items to tie up bikini and swimsuit parts. Made out of colored
polycarbonate, these tubes are available in a wide range of vivid colors and can also be matched to individual customer requests.
M-Deco® RINGS
THE MAGIC OF ROUND.
Connect, hold, combine, separate and decorate. The use of M-Deco®
RINGS is as universal as the forms and colors available.
Customized enamel colors available
Reliable and proven materials
M-Deco® ZIPPERS
SPORTY AND EROTIC CLOSURES.
BIG TEETH AND SHORT, SEXY LENGTHS
CUSTOMIZABLE TEETHS, FORMS AND FABRICS
25
THE SECRET
BEHIND HER
SECRET.
M-Cup PUSH BY LIFTING
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VISIONS & INSIGHTS
VISIONS &
INSIGHTS
NEVER OUT OF STOCK NOS-SHOULDER PADS:
GIVING SHAPE TO YOUR IDEAS.
MUEHLMEIER is always close to their customers’ needs and therefore
developing new ideas to support their partners.
Following a growing number of requests from creative
designers around the world, asking for small numbers
of ShoulderPads and fast delivery, MUEHLMEIER
decided to add ShoulderPads to its Never-Out-OfStock-Programm (NOS).
Starting this season, the company can ship a wide range
of ShoulderPads - adapted to the need of fashion or function - immediately. From now on designers and smaller
fashion labels can rely on MUEHLMER to get their ideas faster
and easier on the catwalks and streets.
EASY
&
T
S
FA
PING
P
I
H
S
The MUEHLMEIER NOS-ShoulderPad-Program adresses
the need for small orders and fast delivery.
Find more about ShoulderPads on pages 26 to 27 in this issue of the BODYSHAPING MAGAZINE.
HOW BIG DATA WILL RESIZE THE BRA BUSINESS:
FUTURE BRAS COME IN 6000 SIZES.
Data is the thing that allows many of the world’s biggest
companies to do what they do. It powers Google search,
Facebook ads, and Amazon recommendations. When it
comes to bras, data means cup size and band size.
sold products from other brands online,
True&Co is officially launching its own
line of bras that’s been specially infused
with data.
But now things are changing rapidly. Leading the pack
of various startups, online lingerie retailer True&Co collects the data of his female customers to provide them
with the best fitting bras available. And they go far beyond typical measurements. They ask their customers
some questions about sizes, breast shape and things
like their favorite bra so far.
The idea of making physical products for
a better fit based on virtual data is at a
tipping point right now - and not limited
to the lingerie business. The era of mass
customization takes the next level as new
production technologies arrive.
As a leading supplier of the industry
and passionate engineering company, MUEHLMEIER will be in the lead,
adapting to this trend.
All the answers - more than 7 millions until now
- are stored and analyzed in their database.
They found more than 6000 different body
types on their way to the best fitting bra for
every woman. Now, having successfully
27
THIN FOAM PAD, FABRIC LINED WITH ADDTIONAL STRAP FOR EASY
SEWING INTO THE GARMENT: 13161
CUSTOM-MADE PAD WITH VERY SHORT AND SLIM
ACCENTUATION, HIGH POINTED AT THE EDGE OF THE
SHOULDER: 13927
M-Tec® SHOULDER SHAPES
ENHANCE SHOULDERS.
ShoulderPads are the best instruments to create a personal style. They also work as an
effective adjustment: Enhance the shoulders to get a more masculine or high fashion
look. Or just change the body proportions by highlighting the upper body while deflecting from small vaults of the bodyshape.
From slim accentuations to extreme padding effects, the M-Tec® SHOULDER
SHAPES get it right.
FIND THE RIGHT SHAPE HERE.
MUEHLMEIER Bodyshaping has a long tradition regarding Shoulder
Shapes and therefore huge experience in building and producing the
right pad for the fashion silhouette.
Also knowing how to create the right stability and the desired
stiffness out of a bunch of different materials. From foam
to horsehair and cotton, there is the expertise behind the
“Secret of Creation” for the perfect shoulder padding.
Ask the expert for your special creation.
Contact the Representative for M-Tec® SHOULDER SHAPES, Mr. Tamas Bödöcs:
+49 9635 9219-14
[email protected]
Built on your requirements. Customized ShoulderPads out of a choice of materials.
28
NOS
SHOULDER PADS
NOS
FABRIC LINED FOAM PAD; WIDE COLOR RANGE:
SE32154-d7E-0000-h/G
BESTSELLER COMPOSITE PAD WITH FOAM AND PES-WADDING-CORE,
INTERLING COVER: SU1521-e7E-0000-01
ALWAYS IN STOCK. RELY ON THE APPROVED M-Tec® NOS PREMIUM LINE SHOULDER SHAPES .
M-Tec® NOS PREMIUM LINE SHOULDER SHAPES
UNLEASH YOUR CREATIVITY. NOW!
MUEHLMEIER expands its “Never Out of Stock”-Program (NOS) to ShoulderPads for ladies and men.
Starting now, a wide range of pads for all the needs of fashion and function can be delivered instantly. This
is also true for small number orders.
NOS & CUSTOMIZED COLORS
START PLAYING.
Fabric lined foam pads are right away
available in a wide color range for the use
in light jackets, blouses or dresses.
Additionally the MUEHLMEIER
Color Service offers customized colors based on the worldwide known
Pantone-Color-Matching-System.
29
SERVICE
M-Tec® EROTIC Cups by
MUEHLMEIER FABRIC MOULDING SERVICE
For Erotic-Lingerie: Cool, Luxurious, Sexy in Tulle net, Satin and Nude Look.
FORM MOULDED LACE AND SATIN – MUEHLMEIER TECHNOLOGY
Erotic lingerie with lace or embroidery
and a touch of nothing needs still elegant
& smooth support to show fresh & firm
“boobs”.
The demand for Perfectly Moulded
Cups from delicate fabrics has inspired
the Engineers at MUEHLMEIER to develop a unique new moulding process,
especially for sensitive materials like
lace, embroidery or shining satin.
FORM MOULD HEADS identical to
moulded cups, and not just bullet-moulds
are the basis of this technology. The process itself is a carefully watched rhythm
of heating, cooling, resting and cutting.
The moulding is done in single layers
for the best material control and final
forming. Even storage is done on extra
moulded plastic heads to guarantee stable shape.
The highly specialized MUEHLMEIER
moulding service enables all producers
of erotic bras, to realize a surprisingly
well holding functionality of “Close to
nude” breast support.
M-Tec® DEMI CUPS
The flexible use of this “Underbust-Cup”
allows the manufacturers of erotic bras
to create different variations of sexy,
breathtaking bra models but also with
functional holding effects.
Combined with light and transparent
fabrics as fully fashioned bra or just as a
Demi-bra to lift the breast for a generous
décolleté.
BODYSHAPING ELEMENTS
To complete the product range of sexy
enhancers MUEHLMEIER is offering
Silicon-Pushup Inlays or Nipple Covers within its branded retail assortment:
Bodyshaping Elements.
For further details contact the head of
development Mrs. Inge Seidl-Jondral:
+49.9635.9219-25
[email protected]
ECT
PERF WITH
G
OR
LDIN
MOU OULDS F
M
,
FORM E, SATIN
LAC
R
E Y
ROID
EMB
FORM-MOULDED LACE
M-Tec® DEMI Cups
Sexy. The MUEHLMEIER
moulding service brings
the perfect shape to
erotic lingerie.
30
THE SECRET
BEHIND HER
SECRET.
The SENSUAL M-Cup
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www.rebeccaswimwear.com
THE SECRET
BEHIND HER
SECRET.
M-Cup WELL-BEING
W EWRWM. A
MNU EE H
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Contact for more Information:
Tamas Bödöcs – FON: +49.9635.9219-27 – [email protected]
MUEHLMEIER Bodyshaping GmbH – GERMAN ENGINEERING – WORLDWIDE MANUFACTURING
Kastanienweg 8 – 95671 Baernau – Germany
FON: +49.9635.9219-0 – FAX: +49.9635.9219-90 – www.muehlmeier.eu

Bodyshaping Magazine 2014

Transcription

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