found - Georgetown

Transcription

found - Georgetown

the state of georgetown
2013
contents
about this report
2The State of Georgetown 6 People
7Employment
10 Residential Population
14 Commercial Buildings
18Retail Market
26Office Market
32Hospitality and Visitors
38Transportation
This report is a product of the staff of the Georgetown
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Business Improvement District (BID); the judgments
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herein do not necessarily reflect the views of the BID’s
Board of Directors or the BID members they represent.
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The State of Georgetown 2013 is intended to
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support informed decisions by many stakeholders,
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core features of the Georgetown BID economy:
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compilation of relevant, comparable statistics about
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government officials and staff. The report is a
people, office activity, retail activity, hospitality and
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restaurateurs, cultural institutions, and DC
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including BID members, investors, brokers, retailers,
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tourism, and transportation.
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the state of georgetown 2013 Report
Copyright © 2013 by the Georgetown Business Improvement District
FR A N CI
S SCOTT
KE Y BR ID
GE
W HI TE HU
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Y
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2 Y
RSON
This is the first State of Georgetown report undertaken by the Georgetown BID. The BID intends to
publish this report annually, and will use the data in this first volume as a benchmark against which the
future health of the neighborhood economy will be measured. The staff welcomes comments and
suggestions on how to improve and expand this report to be most useful to its readers. Please direct
comments to Joshua Hermias, economic development director, at [email protected].
While all data in this publication was produced by the BID or obtained from the sources cited, the BID
does not guarantee the accuracy of the data included in this publication; the staff welcomes opportunities
and partnerships to refine available data.
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’S A L
FFE
AS JE
The “Georgetown BID area” is comprised of the commercial corridors along Wisconsin Avenue
(between M Street and R Street) and M Street (between 27th Street and 37th Street, and inclusive of
the commercial areas of Prospect Street) as well as the commercial areas south of M Street to the
Potomac River. For the statistical analysis in this report, BID staff used a contiguous geo-spatial
boundary (see Figure 1) derived from GIS shape files available from the DC Office of the Chief
Technology Officer (data.octo.dc.gov).
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Notes
Unless otherwise noted, “Georgetown” is defined for statistical purposes as 2010 DC Census Tracts 1,
2.01, and 2.02. These tracts cover the area south of Whitehaven Street to the Potomac River. To the west,
the area is bounded by 35th Street until Reservoir Road, and then by the western border of Georgetown
University (which is included). To the east, the area is bounded by Rock Creek. For a detailed map, refer
to: http://www.census.gov/geo/www/maps/pl10_map_suite/tract.html.
LE
S AL
The Georgetown BID Area
Source: Georgetown BID and data.octo.dc.gov
the state of georgetown 2013 Report 1
THE STATE OF
GEORGETOWN
Georgetown businesses continue to attract a dynamic mix of
tourists, visitors, workers, and residents. As a retail destination,
Georgetown remains an iconic location and continues to attract
new shops and boutiques. Georgetown also remains the
quintessential neighborhood for luxury accommodation; this
sector continues to grow with new high-end, best-in-class hotels coming online.
Businesses in the BID area support over 11,000 jobs in just 0.25 square miles.
For these reasons, the state of the Georgetown economy in 2012 and the first
half of 2013 was strong.
Certain features, however, of the local and regional economy may affect the
competitive landscape Georgetown will face in the years ahead.
Population changes
Perhaps most compelling is DC’s exploding population—
the city added over 30,000 residents between 2010 and 2012.
This population growth was driven in large part by the 25 to
34 year old age cohort and has important economic implications. In a three mile radius from Wisconsin and M, there are
now 54,000 households headed by 25 to 34 year olds with
an average household income of $66,000 compared to only
20,265 households headed by 45 to 54 year olds with an
average income of $93,000. In aggregate, the data suggests
that the cohort of 25 to 34 year olds has $3.6 billion of
disposable income compared to $1.9 billion for 45 to 54
year olds. For Georgetown to capture spending from this
fast growing sector of the population, it will need to address
this cohort’s interests, needs, tastes, and habits. Remaining
relevant to this group will require thinking about everything
from how they physically navigate the city to where and how
they spend their money.
2 the state of georgetown 2013 Report
30,000
The city added over 30,000 residents
between 2010 and 2012.
Transportation
Commercial buildings
Alleviating traffic congestion and increasing access options
for workers, visitors, and residents remains a top priority,
along with providing sufficient parking. People arrive to
Georgetown in a variety of ways: by foot, on bike, using
Bikeshare, by Metro Bus, Circulator, private shuttle bus,
private autos, car-shares and taxis, and, in a few cases, water
taxi. In coming years, the BID will explore the share of people
getting to Georgetown using each of these modes, and the
impact of their transportation choices on congestion, parking
availability, and the public transit system. In addition to the
BID’s analysis, several forthcoming public and private studies
will provide updated data and focus community discussions
around access improvements. These include: ongoing analysis
of viable Streetcar routes to/through Georgetown; a Canal
Road traffic study; traffic management studies for the
replacement of the 31st Street Bridge and major repairs to
the Pennsylvania Avenue bridge; an analysis of DC Circulator
route efficiency enhancements; and ongoing analysis for
Georgetown University’s planning efforts. Continued collection, analysis, and tracking of transportation metrics by the
Georgetown BID in the coming years will inform decisions
on infrastructure funding and policy interventions.
Georgetown’s eclectic mix of architectural styles, historic
places, and building designs is a hallmark of the community.
In the retail market, this feature manifests in the abundance
of small, interesting spaces that are increasingly in demand
from national and local retailers that are now seeking
compact, urban stores. This is a change from past years,
when retail brokers reported that national tenants were
seeking spaces too large to be easily accommodated in
most M Street or Wisconsin Avenue properties.
At the same time, Georgetown’s office stock is aging, evidenced by a ratio of Class A to Class B space of 1:1 compared
to the East End/Downtown ratio of 3:1. Moreover, very little
of Georgetown’s office space has been renovated to LEED
standards despite the proliferation of LEED buildings across DC
and the region. For the office market, these features augur a
future of increased competition. Data from CoStar shows that
Georgetown’s office vacancy rate was among the highest in the
region in 2012 and its average rent among the lowest, which
suggests that increased competition is already underway.
11,000
IN
.25
JOBS
MILES
Businesses in the BID area support over
11,000 jobs in just 0.25 square miles.
Office Densification
The Downtown BID estimates a 5 to 15 percent decline in the
average square footage allocated to each worker, as businesses move to reduce back-office space, digitize records,
and share/hotel workstations. This reduction in occupied
space per employee is known as “densification.” Densification
is an especially acute concern for downtown areas within the
Federal Government’s Central Employment Area (CEA),
where GSA guidelines on space usage—which have highlighted the need for more intensive use of space—may have
large impacts on office absorption. Densification in
Downtown DC may lead to increased vacancy and decreased
rental rates there, with ripple effects across DC , including
in Georgetown, as tenants respond to changes in rental
rates and the location of vacant space.
Historical
Interpretation
Georgetown is home to a wealth of historical sites and
national parks, but increased budget pressures, in part due to
sequestration, have limited the National Park Service’s ability
to leverage the full potential of Georgetown’s historic places.
This challenge is most evident in the decommissioning of the
“Georgetown” canal boat without funding to replace either the
boat or its interpretive programming, and the increasingly
limited staffing of Georgetown visitor centers.
CHEVY CHASE
PEOPLE
CHEVY CHASE
BETHESDA
Employment
Businesses provide an estimated 11,442 primary and
non-primary jobs1 within the Georgetown BID area, which
encompasses approximately 0.25 square miles.2 Georgetown
University and the Georgetown University Hospital, situated
adjacent to the boundary of the BID, support in excess of
10,000 additional jobs on 0.16 square miles of campus.3
Between these two areas, employment data suggest a
density of about 60,000 jobs per square mile—similar to or
approaching the densities observed in areas near Dupont
Circle, Shaw, and the Rosslyn-Ballston corridor.
Density of Jobs in Washington, DC
BETHESDA
SILVER SPRING
CHEVY CHASE
BETHESDA
Washington, DC
About 3,300 primary jobs (32.5 percent) in the BID area
are within the professional, scientific and technical
sector—supporting the conventional wisdom that much of
Georgetown’s office market is comprised of architectural,
design, and law firms. Though it comprises fewer than 150
establishments, the labor-intensive accommodation and
food services sector accounts for about 2,800 primary jobs
(27.2 percent; nearly 600 additional, non-primary jobs also
are supported within this sector). Georgetown’s vibrant
retail sector is the next largest job center, accounting for
more than 1,300 jobs (13.5 percent). The balance of jobs is
distributed across a wide variety of sectors.4
ARLINGTON
ARLINGTON
BAILEY’S CROSSROADS
ARLINGTON
Source: U.S. Census Bureau (2013) OnTheMap Application, Longitudinal-Employer
Crosstabulation of monthly income and worker characteristics
reveals several expected contours in the labor market. The
segment earning less than $1,250 per month are younger and
less educated than the other segments, and are more likely to
be female and to work in retail. This segment is also the
smallest, with about 1,800 workers. Conversely, the segment
earning more than $3,337 per month are older and more
educated than the other segments, and work predominantly
in the professional sector. This segement is the largest, with
just under 5,500 workers.5
Jobs/ Sq. Mile
Georgetown
5–7,901 7,902–31,591 31,592–71,074 74,075–126,349
126,350–197,419
jobs in georgetown
Type
GBID
Rest of
Georgetown
grand Total
Primary Jobs
10,266
12,847
23,093
All Jobs
11,442
17,588
29,030
Source: U.S. Census Bureau (2013) OnTheMap Application,
Longitudinal-Employer Household Dynamics Program,
2010 data and Georgetown University.
Primary jobs in Georgetown, by sector
Primary Job Worker characteristics, by monthly earnings
68 / 4,960
Educational Services
Geography
Rest of georgetown 53 / 4,498
Health Care and Social Assistance
bid AREA
Source: U.S. Census Bureau (2013) OnTheMap Application,
2010 data and Georgetown University.
3,327 / 859
Professional, Scientific, and Technical Services
Accommodation and Food Services
2,789 / 633
Retail Trade
1,385 / 450
Other Services (excluding Public Administration)
Administration & Support, Waste Management and Remediation
818 / 608
404 / 335
Topic
Category (group)
Monthly Earnings
Monthly Earnings
≤$1,250
$1,251 - 3,337
358 / 57
Information
323 / 73
Age
Age 29 or younger
687 (38%)
924 (31%)
1,396 (25%)
3,007 (29%)
Age 30 to 54
808 (45%)
1,550 (52%) 3,017 (55%)
5,375 (52%)
Age 55 or older
294 (16%)
507 (17%)
1,083 (20%)
1,884 (18%)
1,789 (100%)
2,981 (100%)
5,496 (100%)
10,266 (100%)
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
Education
Not available (workers aged 29 or younger)
687 (38%)
924 (31%)
1,396 (25%)
3,007 (29%)
Less than high school
285 (16%)
580 (19%)
524 (10%)
1,389 (14%)
High school or equivalent, no college
275 (15%)
544 (18%)
906 (16%)
1,725 (17%)
Some college or Associate degree
285 (16%)
495 (17%)
1,055 (19%)
1,835 (18%)
Bachelor's degree or more
158 / 184
Construction
210 / 120
Arts, Entertainment, and Recreation
75 / 84
Ethnicity
Not Hispanic or Latino
Hispanic or Latino
139 / 11
Race
White Alone
Black or African American Alone
Asian Alone
Other
11,442
106 / 14
1,615 (29%)
2,310 (23%)
5,496 (100%)
10,266 (100%)
8,873 (86%)
1,508 (84%)
2,394 (80%)
4,971 (90%)
281 (16%)
587 (20%)
525 (10%)
1,393 (14%)
1,789 (100%)
2,981 (100%)
5,496 (100%)
10,266 (100%)
1,289 (72%)
2,192 (74%)
4,379 (80%)
7,860 (77%)
321 (18%)
492 (17%)
634 (12%)
1,447 (14%)
119 (7%)
203 (7%)
367 (7%)
689 (7%)
60 (3%)
94 (3%)
116 (2%)
270 (3%)
1,789 (100%)
2,981 (100%)
5,496 (100%)
10,266 (100%)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
SectorProfessional, Scientific, and Technical Services
Manufacturing
438 (15%)
2,981 (100%)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
Total
Wholesale Trade
257 (14%)
1,789 (100%)
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
Total
Finance and Insurance
monthly earnings
>$3,337Grand Total
..........................................................................................................................................................
Total
Real Estate and Rental and Leasing
Monthly Earnings
91 (5%)
361 (12%)
2,881 (52%)
3,333 (32%)
Accommodation and Food Services
553 (31%)
1,488 (50%)
748 (14%)
2,789 (27%)
Retail Trade
726 (41%)
398 (13%)
265 (5%)
1,389 (14%)
419 (23%)
734 (25%)
1,602 (29%)
2,755 (27%)
1,789 (100%)
2,981 (100%)
5,496 (100%)
10,266 (100%)
Other Sectors
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
Sex
Male
807 (45%)
1,501 (50%)
2,802 (51%)
5,110 (50%)
Female
982 (55%)
1,480 (50%)
2,694 (49%)
5,156 (50%)
1,789 (100%)
2,981 (100%)
5,496 (100%)
10,266 (100%)
Total
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..
Businesses provide 11,442 jobs in the Georgetown BID area.
DC Population, 2000-2020
Change in Age Cohorts, 2000-2012 (# of people)
Georgetown’s population growth from 2000 to 2012 was
driven in large part by a 39 percent (1,206 person) increase
in 20 to 24 year olds; most of this phenomenon can be
accounted for in the increased student population at
Georgetown University. Twenty to 24 year olds are the
largest cohort of people in Georgetown, representing
30 percent of the population.
Years of Age
Georgetown
DC
0-4
+88
+7,177
6
67
5-9
+46
-6,772
10-14
+39
-4,447
15-19
-130
+584
20-24
+1,206
+7,097
25-34
-40
+39,977
35-44
-169
-3,448
45-54
-291
+647
55-64
+155
+19,744
65-74
+371
+3,258
75-84
+86
-3,549
85+
0
+1,942
85+
45-84
65-74
55-64
45-54
25-34
35-44
20-24
15-19
5-9
0%
10-14
2020
$3.6
billion
30%
0-4
2010
Source: U.S. Census Bureau 2000 and 2010 Decennial Census; U.S. Census
Estimates 2011 and 2012; 2020 forecast from Metropolitan Washington
Council of Governments Round 8.1 Cooperative Forecasting (July 2012).
DC
%Change
14.3
14
12
2000
60%
Years of Age
14.6
erp
int
500
Change in Age Cohorts, 2000-2012
-30%
5
63
15
ted
ola
13
Georgetown
Another differentiating feature of Georgetown is that the
25 to 34 year old cohort shrunk by two percent. In the
District generally, this cohort exploded, growing by over
39 percent (39,977 people) and becoming an important
housing, retail, and hospitality market segment.8 The
economic impact of this burgeoning set of “young
professionals” is remarkable. Though the median household disposable income of this cohort tends to be lower
than older cohorts, the sheer size of this group means that
in aggregate it has more spending power. For example, in
a three mile radius from Wisconsin Avenue and M Street,
25 to 34 year olds have $3.6 billion of disposable income
compared to $1.9 billion for 45 to 54 year olds.9
9
65
600
Source: U.S. Census Bureau, 2000 and 2010 Decennial Census, ESRI Business
Analyst Online (2013) and Georgetown BID
Aside from student growth, the structure of Georgetown’s
population shows signs of a narrowing set of middle aged
people and an aging baby boomer group.
Georgetown Population, 2000-2017
700
Thousands
Population growth in Georgetown outperformed DC
generally between 2000 and 2010, growing at an average
annual rate of 0.9 percent compared to the city’s overall
rate of 0.5 percent. 6 Between 2010 and 2012, however,
DC’s population growth rate accelerated rapidly to 2.51
percent annually, outpacing straight-line long-term
population forecasts; more than 30,000 residents were
added during this period.7 Comparatively, Georgetown,
with little new housing construction, saw growth rates
level off in the 2010 to 2012 period. Strong, continued
investment in multi-family housing units to the east of
Georgetown will likely continue the trend of a city-wide
growth rate that outpaces growth in Georgetown.
Thousands
Residential Population
Within a 3 mile radius from Wisconsin
Avenue and M Street, 25-34 year olds
have $3.6 billion of disposable income.
2000
2010
2020
Source: U.S. Census Bureau 2000 and 2010 Decennial Census; 2012 and
2017 forecasts from ESRI Business Analyst Online (2013).
Disposable Income by age cohortS, 2012
wisconsin and m
25-34
45-54
No. of Households
5,719
1,869
Average Disposable Income
$100,613
$120,792
Aggregate Disposable Income
$457 MM
$226 MM
No. of Households
54,159
20,265
Average Disposable Income
$65,579
$92,845
Aggregate Disposable Income
$3.6 B
$1.9 B
1 Mile Radius
3 Mile Radius
Source: ESRI Business Analyst Online (2013)
Source: U.S. Census Bureau, 2000 and 2010 Decennial Census,
ESRI Business Analyst Online (2013) and Georgetown BID
CHEVY CHASE
Distances from Wisconsin Avenue and M Street
Georgetown Demographic Profile, 2012
From wisconsin Ave and m St, NW
0-0.5 mi
0-1 mi
0-3 mi
8,861
39,965
314,960
Total Number
3,855
17,598
155,802
Average Household Size
2.00
1.68
1.86
49%
37%
36%
$991,531
$657,067
$513,358
Median Household Income
$145,111
$106,165
$79,049
Average Household Income
$171,973
$138,173
$108,352
Share of Households with $100,00 or more
70.3%
53.5%
40.5%
Population
BETHESDA
Total
Maryland
Households
Owner Occupied
3 miles
Median Home Value
PETWORTH
Household Income
CLEVELAND
PARK
COLUMBIA
HEIGHTS
Washington, DC
1 mile
.5 miles
DUPONT CIRCLE
ROSSLYN
CLARENDON
BALLSTON
ARLINGTON
Virginia
Source: ESRI Business Analyst Online (2013)
CHINATOWN
Georgetown is one of the most affluent neighborhoods in
the region: 70 percent of households within a half-mile from
the intersection of Wisconsin Avenue and M Street earn at
least $100,000 per year and the median home value in this
area is about $992,000. These figures hold strong even at a
3-mile radius, with 63,000 households (40.5 percent)
earning at least $100,000.10
70%
70 percent of households within a half-mile
from the intersection of Wisconsin Avenue and
M Street earn at least $100,000 per year
Commercial
Buildings
Unlike many emerging neighborhoods in the region, Georgetown
has approached the constraints of full build-out for many years.
Moreover, its signature commercial thoroughfares—M Street and
Wisconsin Avenue—are lined with many small, older, and unique
buildings. These 461 properties, each less than 25,000 square feet
(SF) in rentable area, make up 2.2 million SF in commercial space—often in buildings
that employ multi-use configurations combining traditional retail, retail services, and
office spaces.11 Smaller spaces have recently benefited Georgetown, as many national
and local retailers are now seeking compact, urban stores. This is a change from past
years when retail brokers reported that national tenants were seeking spaces too
large to be easily accommodated in most M Street or Wisconsin Avenue properties.
The varied architectural styles of M Street and Wisconsin
Avenue storefronts and office buildings add to Georgetown’s
hallmark historical feel. Over 60 commercial-use buildings
date from the late 18th and 19th centuries; geographically,
the center of gravity for these buildings is just north of the
intersection of M Street and Wisconsin Avenue.12 Threehundred and ten properties were built between 1900 and
1949; these early 20th century facades are the dominant
structures along M Street and running north of M Street
on Wisconsin Avenue. Buildings constructed since 1950—
which account for 75 percent of total square footage—are
centered south of M Street and west of Wisconsin Avenue.
Another indicator of the state of Georgetown’s buildings is
the relative paucity of LEED certified spaces. In the BID area,
there are only five LEED certified spaces comprising 214,000
SF. In comparison, across DC in 2012, there were 349 LEED
certified spaces in total, comprising 69.8 million SF.13
R ST
PL
DENT
RESE
RVO IR
Map of Georgetown
BID Commercial
Properties, by Type
RD
CAM
Washington, DC
LEED Certified property in DC
Rentable Building Area
DENT
PL
Q ST
Certified
100,000
P ST
32
Gold
ST
A ST
VO LT
Platinum
300,000
R ST
400,000
ND
200,000
L
GE P
Q ST
Property Type
25,000
B R ID
Silver
O ST
P ST
482,223
ERSO
Y
Y
FF
AS JE
LE
’S A L
LE
S AL
THOM
32
ppty
RS T FW
Y
N ST
301
ppty
Source: Costar (2013)
Property Type
Retail
100,000
Hospitality
200,000
Office
300,000
400,000
2000present
4 ppty
6 ppty
1950-1999
3 ppty
55
ppty
1900-1949
51 ppty
25,000
19th
Century
0K
Unavailable
500K
18th
Century
0K
1,000K
industrial
specialty
6
ppty
Hospitality
RETAIL
E
AV
OFFICE
ST
IN
ST
NS
ST
27TH
ST
ST
ST
30TH
CO
3 1S T
IS
M AC
M ST
B LU E
ST
500K
ST
1,500K
1,000K
6
ppty
PECT
M ST
BANK
C A DY
2,500K
W HI TE HU
331
ppty
16 ST
1,500K
3,000K
2,000K
29
ppty
ST
2,000K
PROS
ST
2,500K
Properties ≥25,000 SF
N ST
N ST
ST
Properties ≥25,000 SF
37 T H
3,500K
36TH
Properties <25,000 SF
Properties <25,000 SF
3,000K
ST
Rentable Building Area (Group)
Rentable Building Area (Group)
34TH
47
ppty
35TH
119
ppty
4,000K
P OTO
3,500K
Georgetown BID area
buildings, by year built
33RD
Georgetown BID Commercial
Properties, by Type, Size and
number of properties
T
ON S
W
O ST
4,500K
BART
29TH
DUM
28TH
ARLINGTON
482,223
Flex
Industrial
Land
Specialty
RETAIL MARKET
One of Georgetown’s defining features is its vibrant retail
community. With more than two miles of retail store frontage,
Georgetown remains a premier shopping destination in the
Washington metropolitan region. In 2012, 26 new retail businesses
opened in the BID area, creating a net gain of 9. New retail stores
included region-exclusive locations of FLOR, Gant, Jonathan Adler, John Fluevog,
Massimo Dutti, and Suitsupply. There were new independent stores, too, including
Macaron Bee, duo, and Pie Sisters.
The Washington Harbour Skating Rink also opened in 2012,
adding to the BID area’s retail attractions. At 11,800 square
feet, the rink is DC’s largest outdoor skating area. It quickly
became a major winter attraction in Georgetown, attracting
over 45,000 skaters (almost twice the forecast) in its
inaugural year.14
The BID area’s retail landscape is a mix of independent local,
regional, and national brands. On average, local and regional
stores occupy smaller storefronts (22 curb feet on average)
than their national counterparts (35 curb feet on average).
Thus, while 35 percent of M Street’s ground floor spaces are
local or regional independents, they account for only 27
percent of the storefront curb. This is also true on Wisconsin
Avenue, where local and regional independents make up 57
percent of the ground floor spaces, but account for only 44
percent of the storefront curb.
Georgetown bid area retailers, by type
Type of retail
Number
%of
Total
Fashion
134
30%
Home Décor
73
17%
Full Service Restaurants
55
13%
Salons and Spas
46
10%
Limited Service Eating Places
39
9%
Gourmet Retail
37
8%
Retail Services
27
6%
Specialty Retail
26
6%
Entertainment/Theater
2
0%
Total
440
100%
Source: Georgetown BID,
Georgetown BID Area Retail Change Summary 2012
How retailers cluster varies by sector. For example, fashion
retailers are well distributed throughout the BID area, but
national fashion brands tend to congregate near the intersection of M Street and Wisconsin Avenue. Home décor retailers,
on the other hand, have two noticeable clusters. The first,
located in the Book Hill area near the northern boundary of
the BID area on Wisconsin Avenue, is composed mainly of
local and regional retailers. The second cluster, located near
the BID area’s western boundary on M Street is composed
mainly of national brands.
Openings
closings
Net gain
(loss)
Retail Goods and Gourmet
15
7
8
Full Service Restaurants
3
8
(5*)
Limited Service Eating Places
4
2
2
Retail Services
3
Entertainment/Attractions
1
Total
26
3
1
17
9
Source: Georgetown BID, * Restaurant figures do not include the re-openings of Tony and Joe’s
and Nick’s Riverside; Tenancy of the Georgetown Park Mall is also not included.
There were approximately 55 full service restaurants in the
Georgetown BID area in 2012, including two new full service
restaurants: Bandolero and Unum.15 Citronelle (which closed
in 2012) and Bourbon Steak both garnered coveted spots on
the Washingtonian Magazine “100 Very Best Restaurants” list
in 2012; in 2013, Unum joined Bourbon Steak on this list.16
Since 2000, however, the number of restaurants on this list
(and their collective stars) has declined.17
Georgetown bid area retail openings and closings 2012
Retail goods and Gourmet
In 2012, eight full service restaurants closed. Two of the
closed spaces—the sites of the shuttered Pizzeria Uno at
3211 M Street NW and Papa Razzi at 1066 Wisconsin Avenue
NW—were converted to retail fashion stores.
2012 Openings
2012 closings
Charles Luck Stone
Betsey Johnson
duo
Georgetown Shoe Gallery
Edible Arrangements
Leonidas Chocolate
FLOR
MAC
Gant
Piccolo Piggies
John Fluevog
The Dog Shop
Jonathan Adler
Thos. Moser
Macaron Bee
Massimo Dutti
To estimate how well BID-area merchants serve neighborhood retail needs, a retail gap can be estimated. The gap is
the difference between the expected amount spent by
consumers who live in Georgetown and the estimated retail
sales of Georgetown businesses. When spending by residents
is greater than sales (i.e., the retail gap is positive), it suggests
that there is “leakage,” as residents spend their money at
retailers in other locations. When estimated retail sales are
greater than spending by residents (i.e., the retail gap is
negative), it suggests a “surplus.” Surplus conditions are
sustained by attracting retail spending to Georgetown from
consumers who live in other areas.
Muleh
Nike
Scotch and Soda
Suitsupply
Sunglass Hut
Full service restaurants
Bandolero
Book Hill Bistro
Farmers Fishers Bakers
Citronelle
Nick’s Riverside Grill (re-opening)
Fino
Tony and Joe’s (re-opening)
Guards
Unum
La Madeline
Mie n Yu
Papa Razzi
Uno Pizzeria
Limited service eating place
Café Tu O Tu Express
Crave
Crave
Crepe Amour/Georgetown Wings
Luke’s Lobster
11,800
Redfire Grill Kabob
retail services
David Rios Salon & Spa
Luigi Parasmo
M&T Bank
Entertainment/Attractions
At 11,800 square feet, the ice rink
at Washington Harbour is DC’s
largest skating area.
Washington Harbour Ice Skating Rink
Source: Georgetown BID, * Restaurant figures do not include the re-openings of Tony and Joe’s and Nick’s Riverside;
Tenancy of The Shops at Georgetown Park Mall is also not included.
Georgetown Storefronts survey
Retail locations by type
M ST
Wisconsin AvE.
TOTAL
R ST
R ST
R ST
RESERVOIR RD
R ST
RESERVOIR RD
DENT PL
Type of Retailer
100%
DENT PL
CAMBRIDGE PL
57%
67%
34%
46%
45%
Q ST
56%
CAMBRIDGE PL
Q ST
Q ST
VOLTA ST
VOLTA ST
P ST
ST
P ST
ST
Local/Regional
Q ST
32 ND
32 ND
National
DENT PL
DENT PL
P ST
P ST
O ST
O ST
O ST
O ST
DUMBARTON ST
32 ND
32 ND
ST
ST
P ST
P ST
O ST
O ST
O ST
O ST
IN
AV
E
BANK ST
BANK ST
M ST
M ST
M ST
M ST
BLUES ALLEY
BLUES ALLEY
T FW
Y
WH
ITE
HU RS
T FW
THOMAS JEFFERSON ST
HU RS
CADY’S ALLEY
THOMAS JEFFERSON ST
Note: This survey was conducted in March 2013. Wisconsin Avenue was surveyed between Grace Street and Reservoir Road.
M Street was surveyed between 34th Street and 29th Street. the total number of storefronts surveyed was 322. At the time of
the survey, 32 storefronts were vacant or under construction and 17 storefronts were offices or other non-retail establishments.
The percentages in the figure refer to a total of 273 retailers.
ITE
Y
Services Retail
Gourmet Retail
R ST
R ST
R ST
RESERVOIR RD
R ST
RESERVOIR RD
DENT PL
DENT PL
DENT PL
DENT PL
Source: Georgetown BID
CAMBRIDGE PL
CAMBRIDGE PL
Q ST
Q ST
Q ST
Q ST
32 ND
32 ND
VOLTA ST
VOLTA ST
P ST
ST
ST
P ST
P ST
P ST
O ST
O ST
O ST
O ST
AV
30TH ST
IN
31ST ST
NS
E
M ST
M ST
BLUES ALLEY
WH
ITE
HU RS
T FW
Y
THOMAS JEFFERSON ST
Home Décor
National Retailers
CO
Y
N ST
CADY’S ALLEY
THOMAS JEFFERSON ST
T FW
POTOMAC ST
BANK ST
BANK ST
M ST
M ST
BLUES ALLEY
HU RS
N ST
PROSPECT ST
CADY’S ALLEY
ITE
DUMBARTON ST
W IS
33RD ST
35TH ST
34TH ST
37TH ST
E
36TH ST
28TH ST
27TH ST
AV
N ST
30TH ST
IN
31ST ST
NS
N ST
29TH ST
CO
33RD ST
35TH ST
34TH ST
37TH ST
36TH ST
POTOMAC ST
W IS
DUMBARTON ST
PROSPECT ST
WH
N ST
PROSPECT ST
CADY’S ALLEY
WH
31ST ST
NS
N ST
PROSPECT ST
30TH ST
CO
POTOMAC ST
33RD ST
35TH ST
34TH ST
37TH ST
E
36TH ST
28TH ST
27TH ST
AV
30TH ST
IN
31ST ST
NS
N ST
29TH ST
CO
POTOMAC ST
N ST
DUMBARTON ST
W IS
DUMBARTON ST
W IS
33RD ST
35TH ST
% of
Curb Feet
Q ST
VOLTA ST
P ST
P ST
34TH ST
% of
Retailers
CAMBRIDGE PL
Q ST
Q ST
VOLTA ST
37TH ST
% of
Curb Feet
R ST
DENT PL
DENT PL
CAMBRIDGE PL
36TH ST
% of
Retailers
Y
RESERVOIR RD
DENT PL
Q ST
% of
Curb Feet
T FW
R ST
R ST
0%
% of
Retailers
HU RS
DENT PL
44%
27TH ST
55%
27TH ST
54%
27TH ST
66%
ITE
Salons & Spas Retail
RESERVOIR RD
33%
29TH ST
WH
R ST
43%
28TH ST
Y
Fashion Retail
25%
29TH ST
BLUES ALLEY
THOMAS JEFFERSON ST
T FW
28TH ST
E
HU RS
29TH ST
AV
M ST
M ST
CADY’S ALLEY
THOMAS JEFFERSON ST
ITE
28TH ST
IN
BANK ST
BANK ST
M ST
M ST
BLUES ALLEY
WH
N ST
PROSPECT ST
CADY’S ALLEY
50%
31ST ST
NS
N ST
PROSPECT ST
30TH ST
CO
POTOMAC ST
33RD ST
35TH ST
34TH ST
37TH ST
E
36TH ST
28TH ST
27TH ST
AV
N ST
30TH ST
IN
31ST ST
NS
N ST
29TH ST
CO
33RD ST
35TH ST
34TH ST
37TH ST
36TH ST
POTOMAC ST
W IS
DUMBARTON ST
W IS
75%
Specialty Retail
Local/Regional Retailers
Source: Georgetown BID,
CAMB RIDG E PL
Georgetown Full
Service Restaurants
Q ST
Q ST
BID Area Restaurants on the Washingtonian
Magazine 100 Very Best list
Year
Number of very best restaurants
collective stars
5
15
2007
3
11.5
2008
4
13.5
2009
6
18
2010
3
11.5
2011
2
9.5
2012
2
10
2013
2
6.5
O ST
O ST
DUMB ARTO N ST
N ST
N ST
27TH ST
2006
P ST
28TH ST
12
29TH ST
10
4
30TH ST
3
2005
31ST ST
2004
E
AV
10
SIN
3
ON
2003
P ST
SC
11
WI
5
T
DS
2002
VOLTA ST
POTO MAC ST
12
33RD ST
15
5
34TH ST
6
2001
35TH ST
2000
32N
Georgetown has unsurprising retail surpluses in the
restaurant, clothing, and furniture markets18—indeed,
these types of retailers draw in many customers including
tourists and shoppers from the surrounding region.
There appears to be reasonably strong retail opportunities,
however, in the hardware/building supply niche as well
as in consumer electronics.
Source: Washingtonian Magazine (2000-2013).
PROS PECT ST
-$150
-$100
-$50
$0
$50
DGE
BRI
ITE
HUR
ST
FW
TT
KEY
WH
Y
FRA
Millions
BLUE S ALLE Y
CADY ’S ALLE Y
SS
CO
$157.2
-$200
M ST
M ST
THOM AS JEFFE RSON ST
$14.6
$88.9
Gasoline
hardware/building supply
electronixs/appliances
office supply
florists
lawn and garden
beer/wine/liquor
books and music
sporting/hobby
used merchandise
grocery
home furnishing
jewelry and leather goods
specialty gourmet retail
shoes
health and personal care
limited service food places
specialty food services
furniture
clothing
full service restaurants
NCI
$29.8
$8.6
$7.6
BANK ST
Georgetown Retail Gap Estimates
Source: Georgetown BID
Source: ESRI Business Analyst Online (2013), 2010 data
OFFICE MARKET
The Georgetown BID area comprises about 2.9 million SF of office
space.19 The total vacancy rate at the end of 2012 was 12.1 percent
(357,000 SF), down from 13.3 percent (391,000 SF) in 2011. At 150
SF per worker20, the BID area would need to house 600 new office
workers to bring the vacancy rate to 9 percent.
The BID area’s vacancy rate was 1.9 points higher than the citywide figure and among
the highest of all DC submarkets in 2012.21 Vacancy in the Capitol Riverfront and
Rosslyn-Ballston Corridor submarkets eclipsed Georgetown in 2012, as large office
spaces were delivered. In contrast, Georgetown’s total office square footage has
been relatively flat from the 2000 to 2012 period, increasing by only 103,000 SF
(2.9 percent) as the area approaches total build-out of available land.22
Average Georgetown office rents remain among the lowest of
the regional submarkets at $40.93 per SF.23 In other words, at
the end of 2012, the average rent in Georgetown was 22.1
percent less than in East End/Downtown, where some of the
region’s highest office rents are found.
Georgetown’s tenant mix for office space is composed of
non-profit, political communication and lobbying, architectural, design, and mid-size law firms. Interviews with brokers
suggest that firms that locate in Georgetown tend to stay in
Georgetown—often renewing their leases or moving to
another space in Georgetown in a game of musical chairs.
In comparison to East End/Downtown, the Georgetown BID
area’s office stock is increasingly referred to as “unique
space,” meaning that it is not conventionally designed with a
square or rectangular floor plate around a central core. This
perception can be quantified in the ratio of Class A to Class B
office square footage. In the East End/Downtown, this ratio is
3:1 whereas in Georgetown the ratio is 1:1.24
R ST
R ST
PL
DENT
16%
Total Office Vacancy Rates,
2000–2012 (at year-end)
14.2%
10.2%
8%
East End/“Downtown”
4%
Capitol Hill
12.3%
Georgetown BID
12.1%
NOMA
11.5%
CBD
10.5%
DC (Citywide)
10.2%
East End/”Downtown”
10.0%
P ST
Average Total Rent
$47.08
Capitol Riverfront
$43.68
$41.59
Georgetown BID
$40.93
Uptown
$39.87
At year-end
Y
W HI TE HU
RS T FW
Y
N ST
NOMA
LE
’S A L
Y
ERSO
$48.25
C A DY
LE
S AL
FF
AS JE
$50.03
DC (Citywide)
M ST
THOM
Southwest
E
AV
$50.81
IN
CBD
ST
NS
2012
$52.57
ST
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
East End
Rosslyn-Ballston Corridor
M AC
0
ST
$54.17
ST
B LU E
ST
Georgetown BID
33RD
East End/“Downtown”
10
Submarket
Capitol Hill
PECT
M ST
BANK
DC (Citywide)
ST
20
ST
Submarket
35TH
30
PROS
ST
$42
$41
40
36TH
$48
N ST
N ST
ST
$52
37 T H
50
Average Office Gross Rental
Rate ($ per SF), 2000-2012 (At year end)
Office Submarket Gross
Rental Rate ($ per SF)
Comparison, 2012 (At year end)
34TH
Source: Costar (2013) and Georgetown BID,
excludes properties <25,000 SF
Source: Costar (2013) and Georgetown BID, excludes properties <25,000 SF
ST
CO
P OTO
At year-end
T
ON S
ST
O ST
BART
ST
DUM
ST
5.8%
O ST
29TH
Southeast
A ST
VO LT
30TH
7.7%
P ST
3 1S T
Uptown
Q ST
IS
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
14.2%
W
0%
Q ST
28TH
16.2%
PL
L
GE P
27TH
Georgetown BID
3.3%
DENT
B R ID
ST
DC (Citywide)
CAM
Submarket
Capitol Riverfront
Office Properties in
the Georgetown BID
RD
ND
Submarket
RVO IR
32
Total Vacancy Rate
12.1%
12%
RESE
Submarket Total Vacancy Comparison, 2012 (At year-end)
Building Class
25,000
A
100,000
B
200,000
C
300,000
Source: Costar and Georgetown BID, excludes properties <25,000 SF
Source: Costar (2013) and Georgetown BID, excludes
properties <25,000 SF
Source: Costar (2013) and Georgetown BID
Georgetown BID Office RBA, by class
Properties
≥ 25,000 SF
A
Properties
<25,000 SF
B
C
C
B
0K
500K
1,000K
1,500K
2,000K
2,500K
3,000K
Rentable Building area
Georgetown BID area buildings, by year built
Building Class
3000K
A
B
C
2500K
Rentable Building area
43%
2000K
1500K
52%
1000K
500K
35%
65%
0K
18th
Century
19th
Century
1900-1949
5%
1950-1999
2000present
Hospitality
and visitors
Georgetown’s hotel mix is comprised almost exclusively of
“upper upscale” and “luxury-class” hotels. This distinguishing
feature of the hospitality landscape is reflected in the fact that
Georgetown hotels generate a disproportionate amount of
revenues relative to other hotels in DC. While representing only
2.8 percent of DC’s hotel rooms, Georgetown generates 3.9 percent of DC’s total
hotel revenues.25 In 2012, Georgetown’s hotel revenues totaled $60 million,
generating $8.8 million in hotel sales taxes.
In 2012, Georgetown had about 786 hotel rooms in six hotels,
prior to the temporary, mid-year closures of the Latham (143
rooms) and the Monticello (47 rooms). The number of hotel
rooms will recover through 2013, however: the second
quarter of 2013 saw the addition of the Capella, a new
49-room luxury hotel, and the Graham Hotel (57 rooms) in
the former Monticello space. Information on renovations of
the Latham are expected by fourth quarter of 2013. In 2014,
Georgetown may have a record high 845 hotel rooms.
Occupancy rates in Georgetown have been steady, with an
average rate of 73 percent over the past five years; this is on
par with the DC average, and compares favorably to other
large cities. The concentration of high-end hotels drives an
exceptionally high average daily room rate of $320, which
exceeds the downtown average by nearly $100. The revenue
per available room is correspondingly high, at $233.26
Average daily rates are likely to continue to rise, driven in
part by the addition of the luxury-class Capella Hotel in 2013
with advertised daily room rates starting at $595.
Parks are important recreational and cultural amenities of
Georgetown. The Chesapeake and Ohio Canal National
Historical Park and the Rock Creek Park converge in
Georgetown. Both parks are administered by the National
Park Service, as are Meigs Park, Francis Scott Key Park, and
the Old Stone House – all located on M Street. These parks
have the potential to draw tens of thousands of tourists and
locals to Georgetown’s commercial corridor.
The impressive Georgetown Waterfront Park, which was
completed in the fall of 2011, is quickly becoming a major
hub of activity. Stretching 10 acres between K Street and the
Potomac River, the park offers cyclists, pedestrians, visitors,
and residents new leisure spaces and transportation
connections that are transforming the public experience
south of M Street.
Increased budget pressures, in part due to sequestration,
have limited the Park Service’s ability to leverage the full
potential of Georgetown’s parks. This is most evident in the
decommissioning of the “Georgetown” canal boat without
funding to replace either the boat or its interpretive
programming, and the increasingly limited staffing of
Georgetown visitor centers.
$320
Georgetown is a premier location of luxury
accommodation. The average daily room
rate is $320, nearly $100 more than the
downtown average.
R ST
R ST
PL
DENT
RVO IR
RD
Georgetown Hotels
CAM
DENT
5
72.4
Q ST
Q ST
P ST
ND
40%
ST
A ST
VO LT
O ST
20%
P ST
W HI TE HU
$100.00
25,000
RevPar
Year of Date
Source: Smith Travel Research
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
100,000
2014
2013
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
RS T FW
Y
N ST
Averahge Daily Rate
ERSO
2002
ST
n, DC
Y
FF
AS JE
2001
27TH
ST
LE
S AL
THOM
Y
ST
34 ST
Source: Smith Travel Research
E
AV
ST
0
LE
’S A L
ST
to
ashing
very)
otel W
3 deli
H
1
s
0
n
2
(
o
eas
Hotel
Four S
raham
The G
ry)
delive
2013
(
n
w
eto
Georg
apella
C
e
h
T
uites
own S
orget
e
G
arlton
Ritz-C
B LU E
$200.00
$0.00
250
IN
M ST
BANK
500
ST
ST
ST
ST
ST
C A DY
el (clo
m Hot
ions)M
novat
r re
sed fo
ST
ST
710.4
ECT
Latha
$300.00
786
n
n In
T
eNtoSw
Georg
P
PROS
319.5
Average number of rooms available, 2001-2014
750
NS
M AC
33RD
34TH
35TH
36TH
$100.00
N ST
ST
30TH
CO
3 1S T
IS
P OTO
$200.00
T
ON S
W
O ST
.22
233
BART
28TH
DUM
29TH
0%
$0.00
1,000
L
GE P
PL
60%
37 T H
Since 2006, the number of visitors to the Old Stone House—
part of the Rock Creek Park administrative area—has hovered
around 65,000 people per year. Thompson Boat Center (also
operated by a National Park Service concessionaire) draws an
additional 30,000 visitors each summer.29 Visitor data is not
yet available for the Georgetown Waterfront Park, which is
also managed by Rock Creek Park.
B R ID
32
Georgetown’s popularity relative to other visitor centers
within the C&O Canal National Historical Park has declined
over the past decade. Between 2001 and 2007, Georgetown
was the third most popular visitor center, behind Great Falls
and Cumberland; the center averaged in excess of 16,000
visitors, or 12 percent of the park total. In 2012, Georgetown
fell to the fifth most popular center—logging only 5,283
visitors, or 3.6 percent of the park total. In comparison, Great
Falls—which has been steadily attracting more visitors since
2007—logged in excess of 80,000 visitors.28
RESE
Occupancy, revenue per available room, and
average daily rate
Occupancy
In July 2011 the “Georgetown” mule-drawn canal boat was
decommissioned; in 2012 there were no canal attractions
operating in Georgetown. Interest in the Park Service’s
Georgetown canal boat program had been steadily
declining since 2006, when the attraction logged more
than 16,000 visitors.27
200,000
300,000
400,000
C&O Canal Georgetown Visitor Center,
annual visitors, 2001-2012
Georgetown Canal Boat Passengers, 2001-2012
C&O Canal Georgetown Visitor Center, annual visitors, 2001-2012
20,000
120,000.00
24,000
16,000
18,000
100,000.00
12,000
GEORGETOWN
8,000
12,000
GREAT FALLS
80,000.00
4,000
BRUNSWICK
6,000
60,000.00
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
Source: National Park Service, IRMA, Park Visitor Use Statistics (2013)
FERRY HILL
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
0
2002
0
2001
3
528
WILLIAMSPORT
40,000.00
HANCOCK
HEADQUARTERS
20,000.00
CUMBERLAND
Old Stone House, annual visitors
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2001
29
65,6
2002
0.00
80,000
60,000
40,000
20,000
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
0
16,000
At its peak, the Georgetown
canal boat attracted 16,000
visitors each year. Efforts to
restore the boat are underway.
Transportation
Increasing access and mobility for Georgetown’s workers, visitors,
and residents is a critical challenge, not least because of its limited
access points, narrow streets, misunderstood off-street parking
options, and lack of a Metro station. Traffic congestion caused by
these issues creates a perception that Georgetown is difficult to get
to and from, which has a negative impact on potential customers choosing to visit
and potential business owners choosing to locate in Georgetown.
Beyond the quick transportation facts presented here, the Georgetown BID will be
taking a comprehensive look at neighborhood transportation data in the coming
months in order to consider interventions that can improve access and mobility.
The BID plans to release a State of Georgetown Transportation report by the end
of 2013, and then include a more comprehensive transportation section in this
report starting in 2014.
Commuting Patterns
Considering where workers who are employed by businesses
within the BID live is important to understanding the area’s
transportation needs. Thirty percent (about 3,400) of
workers in the BID area are DC residents. More than most
suburban-based workers, DC-based workers are clustered in
a few dense pockets, primarily along the 14th and 16th Street
corridors which run through the Dupont Circle, Mount
Pleasant, and Columbia Heights neighborhoods.30
30%
Thirty percent (about 3,400) of workers in
the BID area are DC residents.
The correlate to where workers live is where Georgetown
residents work. Fifty-nine percent of Georgetown residents
work within DC, with the highest densities in the central
business district along the K Street corridor and within
Georgetown itself. Census data suggest that the most popular
ways residents get to work are by car (44 percent), public
transit (23 percent), and walking (14 percent).31
Infrastructure and Usage
Average daily traffic volumes are greatest along the BID
area’s southern gateways. More than 47,000 vehicles cross
the Key Bridge each day; nearly 43,00 vehicles also enter
and exit Georgetown to the west (via Canal Road) and
to the east (via K Street and Whitehurst Freeway).32
Without a Georgetown Metrorail stop, bus service is a
critical transit connection to Georgetown. On average,
between 3,000 and 3,400 people alight from WMATA
Metrobuses at stops within the BID area on weekdays;
similar numbers board buses at stops within the BID area.
According to WMATA data, the most popular Georgetown
Metrobus route is the 38B, which runs between Ballston, VA
and Farragut Square.33
Boarding/Alighting Metro Bus Passengers,
weekday average 2012
Route Name
July–Sept
Oct–Dec
Alight
779
699
Board
858
949
Alight
549
542
Board
693
639
32
Alight
538
586
Board
697
630
36
Alight
467
482
Board
531
471
Alight
329
401
Board
227
234
Alight
186
174
Board
150
144
Alight
172
174
Board
120
119
38B
31
G2
D6
Capital Bikeshare has emerged as an important alternative
transit option for both residents and tourists to the DC area.
By December 2012, Bikeshare included in excess of 22,000
annual members and had sold more than 231,000 24-hour
passes. In 2012, Georgetown’s four Bikeshare stations
generated 130,000 trips. The station located on Wisconsin
Avenue at the C&O Canal was the 20th most popular
destination out of nearly 200 stations system-wide,
with over 25,000 trips ending at this location.34
Like bike-sharing, car-sharing is also growing in popularity
in Georgetown. Launched in March 2012, Car2Go is a popular
car-sharing service with over 26,000 members and a fleet of
about 400 Smartcars available to members. In Q1 2013,
seven percent of Car2Go trips originated in Georgetown,
making the area the fifth busiest neighborhood in DC.35
D2
D5
D1
Grand Total
Alight
35
35
Board
48
38
Alight
17
18
Board
13
16
Alight
3,074
3,377
Board
3,337
3,240
Source: WMATA RideCheck Plus data, note: data is only available since July 2012
Bikeshare trips to/from Georgetown, 2012
Start
Georgetown BID Area
Georgetown
BID Area
Elsewhere
Grand
TOtal
8,388
52,803
61,191
52,803
129,792
Elsewhere
68,601
Total
76,989
68,601
Source: Capital Bikeshare Trip History Data and Georgetown BID. Includes data from the following
stations: Wisconsin Avenue and C&O Canal; K Street at Washington Harbour; M Street and
Pennsylvania Avenue; and 37th and O Street.
where georgetown BID Workers live
Where Georgetown BID Area
Workers Live, 2010
2010
Count
Share
All States
10,266
100.00%
Virginia
3,541
34.50%
Maryland
3,310
32.20%
District of Columbia
Where Georgetown Residents Work
Where Georgetown Residents Work
2010
Count
Share
All States
3,641
100.00%
District of Columbia
2,157
59.20%
731
20.10%
SILVER SPRING
SILVER SPRING
SILVER SPRING
BETHESDA
CHEVY CHASE
CHEVY CHASE
Virginia
CHEVY CHASE
Washington, DC
3,057
29.80%
New Jersey
80
0.80%
Pennsylvania
80
New York
33
North Carolina
Connecticut
Massachusetts
West Virginia
All Other Locations
Maryland
630
17.30%
Pennsylvania
27
0.70%
0.80%
New York
24
0.70%
0.30%
North Carolina
14
0.40%
26
0.30%
New Jersey
8
0.20%
17
0.20%
Connecticut
5
0.10%
17
0.20%
Delaware
4
0.10%
15
0.10%
Michigan
90
0.90%
BETHESDA
All Other Locations
Washington, DC
4
0.10%
37
1.00%
Washington, DC
ARLINGTON
ARLINGTON
ARLINGTON
CROSSROADS
5–21 Jobs/Sq. Mile
Source: U.S. Census Bureau (2013) OnTheMap Application, Longitudinal-Employer Household Dynamics Program, 2010 data and
Georgetown BID.
Source: U.S. Census Bureau (2013) OnTheMap Application, Longitudinal-Employer Household Dynamics Program, 2010 data and
Georgetown BID.
R ST
Capital Bikeshare stations
Massachusetts ave & dupont circle nw
Columbus Circle / Union Station
11,142 / 54,190
3,142 / 35,540
14th & V St NW
3,223 / 31,670
New Hampshire Ave & T St NW [formerly 16th & U St NW]
2,626 / 31,069
• 2% of total membership lives in Georgetown
5,937 / 26,897
Eastern Market Metro / Pennsylvania Ave & 7th St SE
4,606 / 28,109
• 7% of total trips originated in Georgetown
•G
eorgetown is the 5th busiest neighborhood
in DC for total trip starts and stops
•V
ehicles in Georgetown are, on average, idle
for less time than in 85% of the rest of DC
DENT PL
19,500
DENT PL
Reservoir and 39th
CAMBRIDGE PL
Average Weekday Vehicle Volumes
Q ST
Q ST
VOLTA ST
Canal Road
Rode Public
Transportation
WH
Source: US Census (2013) ACS “Journey to Work” data, for 20007
zip code area.
IT E
HUR
ST
FW
Y
BLUES ALLEY
25,500
Penn and M St
1,997 / 22,874
5th St & K St NW
19th St & Constitution Ave NW
Lincoln Park / 13th & East Capitol St NE
13,683 / 9,390
1,438 / 21,328
1,901 / 20,858
10th & U St NW
25th St & Pennsylvania Ave NW
47,800
Key Bridge
42,900
Whitehurst and K St
Source: DDOT (2012), 2010 data
4,029 / 18,530
Type of user
Registered casual
Source: Capital Bikeshare Trip History Data and Georgetown BID
27TH ST
28TH ST
9,218 / 15,809
29TH ST
CADY’S ALLEY
42,600
M ST
M ST
THOMAS JEFFERSON ST
C&O Canal & Wisconsin Ave NW
N ST
30TH ST
Drove alone
(Car, truck,
or van)
4,290 / 21,143
21st & M St NW
31ST ST
2,764 / 22,680
E
AV
17th & Rhode Island Ave NW
SIN
2,696 / 23,324
ON
44%
14%
N ST
PROSPECT ST
23%
20th St & Florida Ave NW
33RD ST
19,063 / 7,324
Walked
6%6%
7%
BANK ST
2,702 / 23,938
34TH ST
Jefferson Dr & 14th St SW
Worked
at home
35TH ST
Adams Mill & Columbia Rd NW
3,797 / 24,316
Other
means
36TH ST
14th & Rhode Island Ave NW
5,633 / 22,879
Carpooled
(Car, truck,
or van)
37TH ST
Metro Center / 12th & G St NW
4,060 / 24,908
DUMBARTON ST
SC
4,866 / 24,398
O ST
WI
21st & I St NW
Mode split of residents traveling to work, 2007–2011
POTOMAC ST
5,359 / 24,371
North Capitol St & F St NW
O ST
7,590 / 22,286
8th & H St NW
Q and 28 St.
P ST
P ST
Source: Car2Go, as of Q1 2013
7th & F St NW / National Portrait Gallery
8,300
T
DS
Thomas Circle
R ST
Wisconsin and R St.
32N
17th & Corcoran St NW
17,400
RESERVOIR RD
5,998 / 41,731
4,508 / 42,770
15th & P St NW
Georgetown Car2Go at a Glance
Lead author: Joshua Hermias
Endnotes
BID Staff:
Joseph Sternlieb, CEO
Jamin Bell, Jordan Culberson, Sherman Gardner,
Jonathon Kass, Nancy Miyahira, John Wiebenson,
Theodore Williford, Emily Willhoft
1
A “primary job” is defined as the highest paying job for
an individual worker.
2
U.S. Census Bureau (2013) OnTheMap Application,
2010 data. http://onthemap.ces.census.gov
3
Georgetown University, personal communication (2013)
and ibid.
4
U.S. Census Bureau (2013) OnTheMap
5
Ibid.
6
U.S. Census Bureau 2000 and 2010 Decennial Census,
and ESRI (2013) Business Analyst Online (BAO)
7
U.S. Census Bureau Estimates 2011 and 2012 and ibid.
8
Georgetown BID and ibid.
This report would not have been possible without the
advice and insight of Jeannette Chapman at the
Downtown DC BID. Special thanks also to Gerry
Widdicombe and Matthew Watkins (Downtown DC
BID), Anne-Marie Bairstow (DC BID Council), Debbie
Young (National Harbor), Bruce Pascal and Christine
Allocca (CBRE), Kevin Brandt (National Park Service),
Jenny DeMeo (MRP Realty), Topher Matthews
(Georgetown Metropolitan), Cristina Cardenal
(Georgetown University), Abigail Jones (Climate
Advisers), Bill Potapchuk (Community Building
Institute), and Josh Moskowitz (Car2Go).
Design: Fuszion
13 U.S. Green Building Council LEED Project Directory (2013).
This figure includes multi-unit residential buildings.
20The expected office space density (total rentable
building area per employee) in DC is 150 SF per
employee. Current data for Georgetown suggests much
more space per employee, however. With about 3 million
SF of occupied rentable building area for just over 7,000
jobs in “officed” sectors, suggests that Georgetown’s
office space density may be greater than 400 SF per
worker. A variety of circumstances may account for this
seemingly outlier figure: certain industry sectors represented in Georgetown may have different density
requirements; unique/non-standard floor plates may
include square footage that is absorbed inefficiently; and
reported data may require revision. The BID is currently
reviewing this interesting observation.
14 MRP Realty, personal communication (2013)
21 CoStar (2013)
15The Georgetown BID area lies within the Georgetown
Moratorium Zone, which limits the number of Class C and
D (on-premises) liquor licenses to 68, not including
hotels, or establishments located at the Georgetown Park
Mall, Prospect Street Mall, or Washington Harbour. As of
March 2013, DC Alcoholic Beverage Regulation
Administration records listed only 50 licenses as “active”
and 5 licenses as “held in safekeeping.”
22 In 2013, ground will be broken on a 54,000 SF
mixed-use building at the intersection of Wisconsin
and Water’s Alley.
16 1789 Restaurant, which lies just outside the BID boundary
at 36th and Prospect Streets NW, also made the
27 National Park Service (2013) IRMA, Park Visitor Use
Statistics
9ESRI (2013) BAO
10 Ibid.
11 CoStar (2013)
12The center of gravity is calculated as the average latitude
and longitude of the group of buildings, weighted by
their rentable building area.
Washingtonian Magazine “100 Very Best Restaurants” in
2012 and 2013.
19 CoStar (2013) This total excludes office properties with
less than 25,000 SF of rentable building area for the
purposes of comparison with other, similar industry
statistics. However, up to 600,000 SF of additional office
space exists in buildings less than 25,000 SF. Many of
these spaces are Class B and C mixed retail/office spaces
along Wisconsin Avenue and M Street and are important
and highly visible areas of the Georgetown BID. While
data on these spaces may be less reliable, we report
select information to better represent the
on-the-ground experience.
32 DC Department of Transportation (2012) 2010
Traffic Volumes
33 WMATA (2013) Ridecheck Plus database and
personal communication
34 Capitol Bikeshare (2013) Trip History Data, available
http://www.capitalbikeshare.com/trip-history-data
35 Car2Go, personal communication (2013)
Photo credits
Cover: Canal Square office building courtesy of RB Properties Inc.
p. 14: Jefferson Court office building courtesy of J Street Companies and
The JBG Companies
p. 18: Cady’s Alley courtesy of Eastbanc Inc. and Jamestown Properties
p. 20: Washington Harbour Ice Skating Rink courtesy of MRP Realty
p. 26: Canal Square office building courtesy of RB Properties
p. 31: Capella Hotel courtesy of Capella Hotel Group
Back Cover: Waterfront Center courtesy of RB Properties Inc.
23 CoStar (2013)
24 Ibid.
25 Smith Travel Research (2013) and Georgetown BID
26 Ibid.
28 Ibid.
29 Ibid.
17 Washingtonian Magazine, 2000-2013
30 U.S. Census Bureau (2013) OnTheMap
18ESRI (2013) BAO
31 U.S. Census Bureau, 2007-2011 American Community
Survey (DP03)
Georgetown Business Improvement District
1000 Potomac St., NW | Suite 122
Washington, DC 20007
T: 202.298.9222 x208 | F: 202.298.9223
georgetowndc.com

found - Georgetown

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