CDC launches solid waste management campaign

CDC launches solid waste management campaign
The College of Development Communication (CDC) launched a collegewide solid waste management (SWM)
program in support of the UPLB SWM
Program, January 10, 2013 at the CDC
Lecture Hall.
According to Dr. Ma. Theresa H. Velasco, CDC Dean, the program, and the
campaign in particular, aims to create
greater awareness on proper trash segregation and disposal within the college
and university premises, and to encourage the practice of proper solid waste
management.
“We are doing this (campaign) for the
university, for the community, and for the
entire nation. Through this campaign,
we hope to develop advocates among
CDC students, faculty and staff,” Dr.
Velasco said.
The campaign is based on the recommendations of the University-level com-
mittee on SWM headed by Prof. Rex
Demafelis. It is also grounded on the results of a CDC-wide baseline survey on
students’ level of awareness on proper
solid waste management. Results of the
said research were presented by Mr.
Garry Jay Montemayor, instructor from
the Department of Science Communication (DSC).
The CDC developed an audio-visual
presentation (AVP) on SWM, copies of
which were turned over to Vice Chancellor for Community Affairs, Dr. Enrique L.
Tolentino, Jr. The copies will be distributed to the different UPLB colleges and
units.
The AVP was produced by the CDC Ad
Hoc Committee on SWM AVP Production and Campaign. It gives an overview
of and discusses the rationale of the University SWM Program. It also teaches
proper segregation of solid waste, in accordance with the DENR guidelines.
Dr. Mildred O. Moscoso of the Department of Educational Communication
(DEC) wrote the script for the AVP.
Collaborating with her in the production were Prof. Olga C. Lomboy, Prof.
Kabzeel Sheba G. Catapang, Mr. Louie
Amongo, and Mr. Mar Maningas.
Vice Chancellor Tolentino discussed the
policies on solid waste management in
accordance with RA 9003, or the Solid
Waste Management Act of 2001. These
policies include: Municipal Ordinance
No. 2001-08 (Kautusan Hinggil sa
Pangangalaga ng basura at ang mga
Karampatang Pataw Ukol Dito); Office of
the Chancellor (OC) Memorandum No.
2011-064 (Regulating the Use of Plastic
Bags, Cups and Styrofoam in the Campus); Office of the Vice Chancellor for
continued on page 3
CDC alumnus wins
international paper award
A cum laude graduate of the College
of Development Communication won
the Best Qualitative Conference Paper
Award in the recent International Conference on Communication and Media ‘12
(i-COME ‘12) in Penang, Malaysia.
Jaime Manalo IV, a Development Journalism major who graduated in 2006,
is a communication researcher at the
Philippine Rice Research Institute (PhilRice).
LET’S CLEAN UP CDC Dean, Dr. Ma. Theresa Velasco, turn over copies of the
solid waste management video to Vice Chancellor Enrique Tolentino (Photo by Mar
Maningas)
His paper, co-authored with Assoc. Prof.
Elske van de Fliert of the University of
Queensland, is entitled “Beyond Facebook: The undocumented experiences
on ICTs of young rural Filipinos.” It highlighted issues that hindered the youth of
Aurora and Albay provinces from serving
as infomediaries for farmers.
continued on page 3
1
2 CDC students elected Phildevcom officers
Tan speaks to CDC students on evolving comm models
Two students of the College of Development Communication (CDC) were elected
officers of the Philippine League of Development Communication (PHILDEVCOM)
during the "Making Waves": 8th National
Congress for Development Communication Students held in Iloilo City December
17-19, 2012.
Dr. Alexis S. Tan, professor of communication and provost marshal at the Washington State University (WSU), spoke
on evolving communication models in
the context of social change during a
seminar on January 17, 2013 at the Operations Room, A. G. Samonte Hall (Old
Administration Building).
Aesen Tapiador and Brynne Beriel Uri
were elected vice president and secretary,
respectively. Tapiador represented the Department of Development Broadcasting
and Telecommunications while Uri was a
delegate of the UPLB Development Communicators' Society (DevComSoc).
An alumnus of the University of the Philippines College of Agriculture (UPCA)
Class ‘64, he graduated with a BS in Agriculture major in Agricultural Communication. He belongs to the first group of
students to specialize in communication
for agriculture.
MAKING WAVES CDC students participate in an “energizer” activity during the socials night, on day one of the 8th National Congress for Development Communication
Students held in Iloiolo last December. (Photo by Carroll Dacanay)
A total of 21 CDC students participated in
the three-day Congress spearheaded by
the PHILDEVCOM and the West Visayas
State University (WVSU) College of Mass
Communication, with the theme "Empowering Communities through Student Initiatives on Social Entrepreneurship."
Ma. Ciejay Calara, a University Extension
Specialist of the CDC DDBT, talked about
her experiences with regard to community
empowerment.
Each CDC department was represented
by a student. Seventeen representatives
were sent by the UPLB DevComSoc. CDC
Department of Educational Communication Chair, Prof. Romel Daya, served as
adviser to the group.
Professor Daya, treasurer of the Consortium of Development Communication Educators and Practitioners of the Philippines
(CDCEPP), talked about CDCEPP and
discussed the goals and objectives of the
organization.
The National Congress served as a venue
for DevCom students to learn the basics of
social entrepreneurship, and to discuss the
role of DevCom students in promoting and
strengthening social enterprises.
Participating schools in this year's Congress were the Adventist University of the
Philippines, Batangas State University,
Benguet State University, Bukidnon State
University, University of the Philippines Los
"There is a tendency for human beings
to look negatively at people who are not
like us. We are genetically engineered to
have implicit biases, which make these
biases difficult to change. But the realization that we have biases helps us
have control over them, and we can engage in a communication process that
will work," Dr. Tan emphasized.
The DEVC 299 students of Prof. Pamela
A. Custodio organized the seminar.
(Nicole Lorraine R. Prieto)
CDC launches solid waste managemant campaign
CDC alumnus wins...
Held annually since 2004, "Making Waves"
is a brainchild of the UPLB DevComSoc.
It aims to foster camaraderie among DevCom students all over the country, to promote the study of DevCom, and to create
a venue for smart discussions on relevant
issues.
Community Affairs (OVCCA) Memorandum No. 2012-26 (Waste Segregation
at Source); and Office of the Vice Chancellor for Planning and Development
(OVPD) Memorandum No. 2012-005
(Pangangasiwa ng Basura sa UPLB).
Manalo’s informediary project is a campaign that mobilizes the youth to look for
rice farming information that their parents can use. It encourages active youth
participation in rice farming, and in agriculture in general.
Since its inception, the UPLB DevComSoc has spearheaded and organized the
Congress the past seven years. The West
Visayas State University is the first to host
outside of UPLB. (Mary Joie Cruz)
CDC holds 2nd grammar smackdown for freshmen
from
page 1
Meanwhile, Dr. Fernando C. Sanchez,
Jr., Vice Chancellor for Planning and Development, presented the UPLB Trash
Recovery System Project, in support of
the UPLB SWM Program. Dr. Sanchez
talked about retrofitting the trash receptacles in the campus to be consistent
with the coding scheme of the Program.
Activities lined up for the CDC SWM
Campaign include poster- and jinglemaking contests open to all CDC stu-
dents. Winning entries will be the official
campaign communication materials, exhibited in university-wide activities.
The CDC Student Council and the three
CDC-based organizations (Alliance of
Development Communication Students
or ADS, Community Broadcasters’ Society or ComBroadSoc, and Development
Communicators’ Society or DevComSoc) are participating in the campaign
as compliance monitors. Their task is to
ensure proper waste segregation in their
assigned bins, and to call the attention
of and report students caught violating
the SWM guidelines. (Danielle C. Buenaventura, Joy Dianne J. Gumatay, and
Noli A. Magsambol III)
CDC holds grammar smackdown for freshmen
from page 2
cheer or yell. Names they came up with
are the following: Grammar Smackers;
Olga-vengers; Insert AWESOME name
here; Team Kabz-illa; Vonn's Angels; The
UndertakerZ; The Kablaaagz!; Grammarangers; Fourtastic; and Candy's Angels.
The Grammar Smackdown aims to test
students' proficiency in the English language through challenges, like spotting
grammatical slips, and applying principles of clear and effective writing. It also
aims to foster camaraderie among students taking the course, explained Prof.
Hermilea Marie Cabral-Castillo, DEVC
11 lecturer.
2
The "noise" can be technical problems
in mediated communication, or cultural
differences in interpersonal and community communication, he explained.
When asked where social media figures
in the evolving models of communication for social change, Dr. Tan said that
social media are "a powerful tool and
instrument of transaction when they are
available and accessible to the community; when they are used properly -- not
just for connecting with people socially
but more importantly for delivering information accurately; and when users are
social media literates who look at source
credibility and aim for balance. At the
same time social media can be instruments of "noise" in case of information
overload."
Banos, Visayas State University and West
Visayas State University.
Ten teams competed during the Grammar Smackdown held at the College of
Development Communication (CDC)
Lecture Hall on January 21, 2013. The
teams were composed of four to five
students representing their respective
DEVC 11 (Introduction to Mass Media
Writing) laboratory class sections.
The teams were challenged to come up
with creative group names and group
continued on page 3
Professor Tan noted the urgency for
the discovery and application of strate-
gies for inter- and cross-cultural communication for social change, to address
the "noise" that prevents the success of
communication processes.
SMACKDOWN CHAMPIONS Students from DEVC 11 UV-5L pose with their laboratory instructor, Prof. Joclarisse E. Albia (leftmost). (Photo by Ysay Lee)
Vonn's Angels from section UV-5L handled by Prof. Joclarisse E. Albia, won
after the 14th question. The team was
composed of Vonn Orland Leynes, Ma.
Alyssa Bianca Caugma, Marie Faye de
Castro, Jona Mae Frondoso, and Krizelda Grace Sasi. The group received a
trophy and championship belts.
Candy's Angels from section UV-10L
handled by Ms. Candy Villar was recognized for having the best group cheer.
The team composed of Shyla Alah
Abutan, Arron Lucius Herbon, Jeremy
Manalang, Judyann Sonido and Frances
Marie Gavino, received a gift pack from
the College.
Prof. Pamela A. Custodio, Prof. Lynette
B. Carpio-Serrano, and Ms. Aletheia G.
Canubas served as smackdown judges
while Prof. Cabral-Castillo was Game
Master. (Jeyneth Mariano)
from page 1
i-COME ‘12 was organized by the International Communication Association
and the Universiti Utara Malaysia. It drew
researchers, members of the academe,
and practitioners from 25 countries. It
aimed to address communication and
media issues, like challenges in socioeconomic and political agenda, cultural
integration, and social reengineering.
According to Manalo, issues hindering
the youth from maximizing ICTs include
computer anxiety, computer illiteracy,
and inadequate computer access points.
These, he said, need government attention to make the youth active partners in
agriculture.
While the Filipino youth is often portrayed as technology-savvy, Manalo
called attention to the ICT experience
of the rural youth, which is different from
that of their urban counterparts.
Manalo hopes that policymakers will
provide ICT infrastructure and a conducive environment for students to use and
maximize ICTs, and later serve as infomediaries for farmers. (Kabzeel Sheba
G. Catapang)
3
UP ComBroadSoc holds Gandingan 2013
The UP Community Broadcasters' Society (UP ComBroadSoc) held Gandingan
2013: The 7th UPLB Isko't Iska's Broadcast Choice Awards, January 26 at the
D. L. Umali Auditorium.
A brainchild of the ComBroadSoc,
Gandingan is the first broadcast-based
award-giving body in the entire UP system. It recognizes outstanding broadcasters, programs, and materials. At the
same time, it challenges media stations
to produce quality content and thereby
contribute to social development.
This year's Gandingan introduced the
Core Awards, intended to recognize
quality and development-oriented community- and schools-based broadcast
stations, programs, and practitioners.
Recipients of the Gandingan Core
Awards are the following: "Biyaya ng
Langit" by Adventist University of the
Philippines - Most Development-Oriented Radio Broadcast Material; "Salamat
Po" by Radyo Lucena - Most Development-Oriented Community Plug; "Pulso
Publiko 4Ps" by DWLC - Most Development-Oriented Community Program;
Ka-Barangay DZJV 1458 KHz - Most
Development-Oriented Community AM
Station; and Daniel Castro of DZJV Best AM Announcer
The Gandingan also recognized excellence in the four guiding principles of
development communication: empowerment; equity; entrepreneurship; and
environmentalism. The Gandingan 3rd
Special Awards went to the following:
Radyo Negosyo (DZMM) - Best AM Program; Anong Meron? (Tambayan 101.9)
- Best FM Program; Matanglawin (ABSCBN) - Best Educational Program; Kuya
Kim Atienza for Matanglawin (ABS-CBN
2) - Gandingan ng Edukasyon; Born to
be Wild (GMA 7); Best EnvironmentOriented Program; Kuya Kim Atienza for
Matanglawin (ABS-CBN) - Gandingan
ng Kalikasan; Bread n Butter (UNTV)
- Best Livelihood-Oriented Program;
Carl Balita for Radyo Negosyo (DZMM)
- Gandingan ng Kabuhayan; "Blood Letting" (Radyo La Verdad, UNTV) - Best
Development-Oriented Radio Plug;
"Pagbangon" (ABS-CBN 2) - Best Development-Oriented Television Plug;
ABS-CBN 2 - Gandingan ng Pinilakang
Tabing; GMA News TV - Highly Commended Television Station; ABS-CBN 2
- Best Development-Oriented Television
Station.
4
BROADCASTERS FOR DEVELOPMENT ComBroadSoc Senior Adviser, Prof. Ma.
Teresita Osalla, leads the radio and television broadcasters in reciting the “Panata ng
Gandingan.” (Photo courtesy of ComBroadSoc)
Outstanding broadcasters and programs
with different formats and content were
likewise recognized through the general
awards. These are the following: Umagang Kay Ganda (ABS-CBN 2) - Best
Morning Show; Umagang Kay Ganda
hosts - Best Morning Show Hosts; Reporter's Notebook (GMA 7) - Best Investigative Program; Ted Failon for Failon
Ngayon (ABS-CBN 2) - Best Investigative Program Host; I Witness (GMA 7)
- Best Documentary Program; and Kara
David for I Witness (GMA 7) - Best Documentarist.
The following were also recognized:
Rated K (ABS-CBN) - Best Magazine
Program; Korina Sanchez for Rated K
(ABS-CBN) - Best Magazine Program
Host; State of the Nation with Jessica
Soho (GMA News TV) - Best News Program; Jessica Soho (GMA News TV) Best News Anchor; Jiggy Manicad for
24 Oras (GMA 7) - Best Field Reporter;
Wish Ko Lang (GMA 7) - Best Public
Service Program; and Vicky Morales
for Wish Ko Lang (GMA 7) - Best Public
Service Program Host.
Other winners were the following: Us
Girls (Studio 23) - Best Women-Oriented Program; Us Girls hosts (Studio 23)
- Gandingan ng Kababaihan; I Juander
(GMA News TV) - Best Youth-Oriented
Program; I Juander hosts (GMA News
TV) - Gandingan ng Kabataan; The Bottomline with Boy Abunda (ABS-CBN) Best Development-Oriented Talk Show;
Boy Abunda for The Bottomline with Boy
Abunda (ABS-CBN) - Best Develop-
ment-Oriented Talk Show Host; Barangay LS 97.1 - Best FM station; DJ ChaCha (Tambayan 101.9) - Best Disk Jock;
DZMM Silver Radyo - Best AM Station;
and Ted Failon for Failon Ngayon sa
DZMM - Best AM Announcer
Gandingan Awards is inspired by the
Gandingan, a series of gong-like instruments used in Maguindanao as part of
the kulintang ensemble. Used solo, it
allows people to communicate through
music. (Kabzeel Sheba G. Catapang)
EDITORIAL BOARD
Editor-in-Chief
KABZEEL SHEBA G. CATAPANG
Advisers
ROSA PILIPINAS FADRI-FRANCISCO
DR. MA. THERESA H. VELASCO
Writers
DR. MADELLINE M. SUVA
KABZEEL SHEBA G. CATAPANG
MARY JOIE C. CRUZ
DANIELLE J. BUENAVENTURA
JOY DIANNE J. GUMATAY
JEYNETH MARIANO
NOLI A. MAGSAMBOL III
NICOLE LORRAINE E. PRIETO
Photos
MAR MANINGAS YSAY LEE
CARROLL DACANAY COMBROADSOC
Header Design
RICARDA B. VILLAR
Layout
KABZEEL SHEBA G. CATAPANG
Circulation
UPLB RECORDS MANAGEMENT OFFICE