2014 Press Kit - Evian Championship

MAY 2014 /
PRESS
KIT
MEDIA INFORMATION
INTRODUCTION P.2 / THE TOURNAMENT P.3 / THE FIELD P.6 / THE COURSE P.9 /
THE EVIAN RESORT P.10 / FOLLOW THE TOURNAMENT P.11 / SPONSORS CLUB P.13 /
DIGITAL COMMUNITY P.17 / PRESS GUIDE P.18
1 1 - 1 4
S E P T E M B E R
2 0 1 4
INTRODUCTION
SUMMARY
THE ONLY WOMEN’S GOLF MAJOR IN CONTINENTAL EUROPE IS CELEBRATING ITS 20TH
ANNIVERSARY FROM 11 TO 14 SEPTEMBER 2014 AT EVIAN, FRANCE
The largest names in women’s golf have been crowned at Evian in the tournament
launched 20 years ago by Antoine Riboud. Since 1994, the event has proven itself
amongst the highest levels of world golf. Rechristened The Evian Championship, it
made its entry last year into the very closed circuit of 5 Major tournaments on the
world women’s golfing tour. Franck Riboud has always held this long term vision
for the tournament and knew how to position it as a reference in terms of sport,
accessibility and worldwide promotion.
In constant evolution, The Evian Championship is organizing in June its first qualifying
event ahead of the tournament in order to provide an opportunity for two players
to enter the field of the most prestigious players in the world. The only Major ever
organized in continental Europe, The Evian Championship is strategically positioned
at the end of the season and, for the first time in the history of world golf, will crown
with the LPGA and Rolex, via the Rolex Annika Major Award, the most consistent,
highest performing player across all the Major tournaments.
“Our status, more than ever, demands even greater focus, ambition, expectation,
responsibility, and commitment to continue to innovate and invent, to write the future
with enthusiasm, particularly as we are about to celebrate our 20th year!”
Franck Riboud – President of The Evian Championship
Chairman and CEO of Danone.
The Evian Championship will welcome the top 120 female golfers in the world
from 11 to 14 September this year.
THE EVIAN CHAMPIONSHIP
Evian-les-Bains – France
From 11 to 14 September 2014
Tournament structure:
4 rounds of stroke play
120 players
18 holes a day with a cut after 36 holes (70 players plus any with equal scores)
Franck RIBOUD
Franck Riboud, Annika Sorenstam with major sponsors and the officials
2
THE TOURNAMENT
SUMMARY
THE EVIAN CHAMPIONSHIP,
PRIMARY OBJECTIVE
Fifth and final Major, the Evian Championship closes the season after the Kraft Nabisco Championship, the US Women’s Open, the Women’s British Open and the
LPGA Championship. An ideal position for the only Continental European Major which presents the final challenge of the season for the 120 female golfers in
attendance.
The Evian Championship, co-sanctioned by the American and European circuits (LPGA and LET respectively) will be contested in stroke play over 4 days (18 holes
a day). After the first 2 rounds, a cut will be made selecting the top 70 players and their equals.
WINNERS OVER THE PAST 20 YEARS
1994: Helen Alfredsson (Swe) // 1995: Laura Davies (Eng) // 1996: Laura Davies (Eng)
1997: Hiromi Kobayashi (Jap) // 1998: Helen Alfredsson (Swe) // 1999: Catrin Nilsmark (Swe)
2000: Annika Sörenstam (Swe) // 2001: Rachel Hetherington (Aus) // 2002: Annika Sörenstam (Swe)
2003: Juli Inkster (USA) // 2004: Wendy Doolan (Aus) // 2005: Paula Creamer (USA)
2006: Karrie Webb (Aus) // 2007: Natalie Gulbis (USA) // 2008: Helen Alfredsson (Swe)
2009: Ai Miyazato (Jap) // 2010: Jiyai Shin (Kor) // 2011: Ai Miyazato (Jap) // 2012: Inbee Park (Kor)
The Evian Championship 2013: Suzann Pettersen (Nor)
Suzann Pettersen
LAUNCH OF THE
ROLEX ANNIKA MAJOR AWARD
The Evian Championship holds a strategic position, at the end of the season, for
all the top players in women’s golf. It’s at this moment that the world number 1
position will be determined, and, from now on, it’s at Evian that the best player over
the 5 Majors will be crowned. For the first time in history, the LPGA American tour
with Rolex, a key partner of international golf, and Annika Sorenstam are launching
the Rolex Annika Major Award. The Trophy presentation will be made in a formal
ceremony on the Saturday evening.
Today (May 2014), after her victory on the 1st major of the season, the Kraft Nabisco
Championship, Lexi Thompson is in the lead to win the Award.
Attribution of points at each Major:
1st place : 60 pts / 2nd place : 24 pts / 3rd place : 18 pts / 4th place : 14 pts /
5th place : 12 pts / 6th place : 10 pts / 7th place : 8 pts / 8th place : 6 pts /
9th place : 4 pts / 10th place : 2 pts
SCHEDULE OF THE MAJORS
• April (3-6) :
Kraft Nabisco Championship, Rancho Mirage, California,
USA
• June (19-22) :
US Women’s Open, Pinehurst, North Carolina, USA
• July (10-13) :
Ricoh Women’s British Open, Southport, Lancashire,
United Kingdom
• August (14-17) :
Wegmans LPGA Championship, Pittsford, New York, USA
• September (11-14) :
The Evian Championship, Evian-les-Bains, France
NEW SELECTION OPPORTUNIY 10-11 JUNE 2014
The Evian Championship is launching, for the first time in its history, an international
qualifying competition.
“An exceptional opportunity for the 2 best players in the competition to join the
prestigious tournament and to play in a Major alongside the best female players in the
world” explains Jacques Bungert, Director of the tournament. “The qualifications
will take place the Tuesday 10 and Wednesday 11 June 2014, on the Major course of
the Evian Resort Golf Club with a field limited to 120 players, including 3 amateurs.”
Jacques Bungert, Suzann Pettersen, Franck Riboud
3
THE TOURNAMENT
THE TOURNAMENTS’ DEDICATION TO DEVELOPMENT,
THE EVIAN CHAMPIONSHIP GALAXY
Two competitions dedicated to young talent will close the 15 days of grand golf at Evian Resort Golf Club.
The opportunity to, once again encourage the biggest talents of tomorrow.
The Evian Championship Juniors Cup maintains the unique experience of high
level golf by welcoming, on 16 and 17 September, the best international players
under 14 years. Twenty teams of four players, comprising two girls and two boys, each
representing their nation, are expected to take to the Major course at the Evian Resort
Golf Club to contest, over two rounds of stroke play, the 8th edition of the event. The
United States, winners in 2013, will defend their title. India, Mexico, China, and Japan
have equally confirmed their participation.
La Haribo Kids Cup will follow with a brilliant confrontation of the best golfers
between 8 and 12 years old who will contest the final on the 20 and 21 September at
the Evian golf course. Following 12 selection rounds across France and one in Belgium,
run between the 16 April and 18 June, the little champions will be celebrating, as they
should, the 5th anniversary of this competition.
Further Information: www.haribokidscup.com
Note: The American Jordan Spieth, 2nd in the Masters 2014 was selected to play with
the American team in the 2007 Juniors Cup.
Further information: www.evianchampionship.com
USA, winner of The Evian Championship Juniors Cup 2013
Haribo Kids Cup 2013
4
THE TOURNAMENT
Stacy Lewis
THE EVIAN CHAMPIONSHIP 2014
MONDAY 8 SEPTEMBER:
Player training session
Evian Pro-Am (by invitation only)
TUESDAY 9 SEPTEMBER:
Player training session
WEDNESDAY 10 SEPTEMBER:
Player training session
Official Rolex Pro-Am (by invitation only)
Lydia Ko
THURSDAY 11 SEPTEMBER:
The Evian Championship 1st Round
Football match 6pm, Camille Fournier stadium
FRIDAY 12 SEPTEMBER:
The Evian Championship 2nd Round
Announce Cut to 70 and their equals
SATURDAY 13 SEPTEMBER:
The Evian Championship 3rd Round
Presentation of the Rolex Annika Major Award
at the Grange au Lac (by invitation only)
SUNDAY 14 SEPTEMBER:
The Evian Championship 4th Round
Prize-giving ceremony on the 18th green.
5
THE FIELD
SUMMARY
Lexi Thompson
THE GLOBAL ELITE
For 20 years, Evian has welcomed the best female players in world golf: Annika
Sörenstam, Laura Davies, Paula Creamer, Ai Miyazato, Helen Alfredsson… they
have all lifted the Trophy from this great tournament. For this second edition
as a Major, the 120 best players in the world will be present, all determined to
take over the title from Suzann Pettersen, World No. 4 and 2013 winner.
One thing to note at the start of the season is that the world hierarchy is quite open
given the determination and performance of the youngest players which monopolize
the podiums. With the young champions who have in common the fact that they’ve
been selected or invited to play at Evian, the tournament truly fulfilling its promise as
being a promoter of talent and window to world golf! Lexi Thompson, who played
her first “Evian” at the age of 15, in 2010, where she came in 2nd, has just won (at 19
years of age) the Kraft Nabisco Championship, the first Major of the season. Michelle
Wie (24), invited at the age of 14 and one of the most popular players with the media
ever since, took out the PLGA Lotte Championship in Hawaii in April. Already in the
limelight, Cheyenne Woods (23), niece of the grand Tiger, took out the Volvik RACV
Ladies Masters at the end of January. Already considered a prodigy of female golf,
Lydia Ko (17), who chose to become Pro in October 2013 after a very sweet 2nd
place at the inaugural edition of The Evian Championship, has just celebrated her
first professional victory at the San Francisco Swinging Skirts competition. One should
also mention British Charley Hull (18), winner of the Lalla Meryem Cup and currently
No. 1 player in Europe.
The sure bets will also be there keeping their hand in, like the Korean Inbee Park, still
World No.1 and Evian Champion in 2012, winner of the World Ladies Championship
in China, in March, the American Paula Creamer, winner of the HSBC Women’s
Championship in Singapore in March, the Australian Karrie Webb and her two
victories, at the Women’s Australia Open in February then at the JTBC Founders Cup
in Arizona in March, or even Stacy Lewis, winner of the North Texas LPGA.
Rankings at 5 May 2014
Suzann Pettersen
6
THE FIELD
FOCUS ON THE HIGH-PROFILE PLAYERS
World N°1: Inbee Park - South Korea - 25 years old (12/07/1988)
• Number of times participated at The Evian Championship: 6
• Position at The Evian Championship 2013: 67th, winner in 2012
• Number of victories on the LPGA tour: 9
• Number of Major victories: 4
• Best performance in 2014: 2nd at the Honda LPGA Thaïland (February 2014)
World N°2: Stacy Lewis - United States - 29 years old (16/02/1985)
• Number of times participated at The Evian Championship: 5
• Position at The Evian Championship 2013: 6th
• Number of victories on the LPGA tour: 9
• Number of Major victories: 2
• Best performance in 2014: Winner of the North Texas LPGA Shootout
Presented by JTBC (May 2014)
The phenomenon World N° 3: Lydia Ko - New Zealand - 17 years old (24/04/1997)
• Number of times participated at The Evian Championship: 1
• Position at The Evian Championship 2013: 2nd
• Number of victories on the LPGA tour: 3
• Best performance in 2014: Winner of the Swinging Skirts LPGA Classic 2014
(April 2014)
Defending champion: Suzann Pettersen – Norway - 33 years old (16/04/1981)
• Position on the Rolex Rankings: N°4
• Number of times participated at The Evian Championship: 11
• Position at The Evian Championship 2013: winner
• Number of victories on the LPGA tour and LET: 14 LPGA Tour and 7 LET
• Number of Major victories: 2
• Best performance 2014: 4th at the HSBC Women’s Championship (February 2014)
Inbee Park
Winner of the 1st Major of the season: Lexi Thompson
United States - 19 years old (10/02/1995)
• Position on the Rolex Rankings: N°6
• Number of times participated at The Evian Championship: 4
• Position at The Evian Championship 2013: 3rd
• Number of victories on the LPGA tour: 4
• Number of Majors victories: 1
• Best performance in 2014: winner of the Kraft Nabisco Championship 2014
(April 2014)
European N°1: Charley Hull - England - 18 years old (20/03/1996)
• Position on the Rolex Rankings: N°48
• Number of times participated at The Evian Championship: 1
• Position at The Evian Championship 2013: Cut
• Number of LET victories: 1
• Best performance in 2014: winner of The Lalla Meryem Cup (March 2014)
French N°1: Karine Icher - 35 years old (26/01/1979)
• Position on the Rolex Rankings: N°28
• Number of times participated at The Evian Championship: 10
• Position at The Evian Championship 2013: Cut
• Nombre of LET victories: 5
• Best performance 2014 : 3rd at the ISPS Handa Women’s Australian Open
(February 2014)
IN THE LIMELIGHT
Michelle Wie - United States - 24 years old (11/10/1989)
• Position on the Rolex Rankings: N°12
• Number of times participated at The Evian Championship: 6
• Position at the The Evian Championship 2013: 37e
• Number of victories on the LPGA tour: 3
• Best performance in 2014: winner of the LPGA LOTTE Championship
(April 2014)
Cheyenne Woods - United States - 23 years old (23/07/1990)
• Position on the Rolex Rankings: N°143
• Number of times participated at The Evian Championship: 2
• Position at The Evian Championship 2013: Cut
• Number of victories on the LPGA Tour et LET: 2
• Best perforance 2014 : winner of the Volvik RACV Ladies Masters
(February 2014)
Stacy Lewis
Lydia Ko
Suzann Pettersen
Lexi Thompson
Charley Hull
Karine Icher
Michelle Wie
Cheyenne Woods
7
THE FIELD
SELECTION CRITERIA
1. The Top-40 Players on the Rolex Rankings as of Tuesday, August 12, 2014
2. Active Evian Masters Champions and active The Evian Championship winners
3. Winners of the 2014 Kraft Nabisco Championship, 2014 Wegmans LPGA Championship,
2014 U.S. Women’s Open and 2014 Ricoh Women’s British Open
4. Winners of LPGA Official Tournaments from the conclusion of the
2013 The Evian Championship through the 2014 Evian Championship.
5. Winners of LET Official Tournaments from the conclusion of the
2013 The Evian Championship through the 2014 The Evian Championship.
6. Top-five (5) players on the 2014 LET Order of Merit as of the commitment deadline
7. All Players who finished Top 10 and ties in the 2013 The Evian Championship
8. Winner of the 2014 U.S. Women’s Amateur; (must compete in The Evian Championship as
an amateur to be eligible)
9. Winner of the 2014 British Ladies Amateur; (must compete in The Evian Championship as
an amateur to be eligible)
10. Four (4) The Evian Championship Invitations
11. Two (2) positions determined by a 36-hole qualifying tournament to be held June 10-11,
2014 at the Evian Resort Golf Club
12. If the field is not complete, the remainder of the field will be filled by LPGA members who
have committed to the event, ranked in the order of their position on the 2014 LPGA
Official Money List as of the commitment deadline.
8
THE COURSE
THE COURSE AT THE EVIAN RESORT GOLF CLUB
The course at the Evian Resort Golf Club was totally redesigned last year by a
team of international architects. The objective was to give a strong signature
to these 18 holes positioned in the heart of an exceptional natural setting. The
course is today a true Major course, difficult, with a very clear and spectacular
view of all the holes.
SUMMARY
SCORECARD
HOLE
PAR
YARDS
METERS
1
4
395
361
2
3
165
151
3
4
343
314
4
4
414
379
5
3
179
164
6
4
377
345
7
5
529
484
8
3
189
173
9
5
475
434
IN
35
3066
2805
10
4
406
371
11
4
353
323
12
4
428
391
The surrounding nature, which little by little is reclaiming its rights, magnifies this.
More mature for the second edition of the Evian Championship, this par 71 course
will fulfill the objectives of a Major course, particularly with its tricky, well defended
greens.
13
5
499
456
14
3
221
202
15
5
527
482
16
3
155
142
Some minor work has been carried out over the winter. Focused on the welcoming
of the large crowds, the hospitality areas and the desire to maintain the simplicity
and not to have imposing buildings during the tournament, the work has in
particular modified the model around the 18th in order to position the Evian
Championship chairs on a purposefully adapted hill and to optimize the visibility
of the game.
17
4
331
303
18
4
442
404
OUT
36
3362
3074
TOTAL
71
6428
5879
Just finished in time to welcome The Evian Championship 2013, it has really
benefitted from ideal conditions this winter with relatively mild temperatures
which have enabled it to settle into its environment.
“ We led this project under difficult conditions. It’s now time for Naturel to do its job,
and we will work on the course each and every year, injecting energy and ressources
to maintain the standards of a Major course.“ Yannick Le Hec, Superintendent of the
tournament.
A putting green and a chipping green are situated close to the start of the 1st hole,
so that the public can observe the players up close.
Training for all players will take place on the Academy infrastructure, 5 minutes from
the course. Open to the public.
9
THE EVIAN RESORT
SUMMARY
A RESORT FIRMLY CENTERED AROUND THE GOLF
The EVIAN RESORT, with its luxury hotels (The Hôtel Royal***** and The Hôtel
Ermitage****), top of the range golf infrastructure (Major course of the Evian
Resort Golf Club, the Academy, a unique training centre) strengthens its
position whilst supporting the Major status of the tournament. An offer and
an unequalled experience for international guests.
THE 100% GOLF PROGRAM AT THE EVIAN RESORT
• May (13-15): The Helen Alfredsson Invitational (invitation only, new in 2014)
The champion Helen Alfredsson has become the ambassador of the Resort which
organized a private event to her at the start of the season (13/15 May 2014). The
Helen Alfredsson Invitational, inviting key actors in golf and tourism to come and
discover the Major experience at the Evian Resort Golf Club.
The Hôtel Royal*****, closed since October 2013, will reopen its doors in July 2014
after a total renovation « A true makeover which, whilst respecting the identify of the
Hotel Royal and its Belle Epoque style, will bring a modern touch and all the comforts of a
5 star establishment” explains Laurent Sacchi, President of the Evian Resort. We have
entrusted the project to Francois Champsaur, interior architect and Francois Chatillon,
architect and head of historic monuments, who are supported by numerous artisans.
The idea was to preserve the soul of the palace at the start of the 20th century, between
luxury and tradition, and to highlight the exceptional panoramic view of the lake. We
wanted a natural palace, a unique position in this universe of grand luxury hotels.”
• July (12-14): The Evian Resort Pro-Am
• September (11-14) : The Evian Championship
• September (16-17) : The Evian Championship Juniors Cup
• September (19-21): Final of the Haribo Kids Cup
• Octobre (3-5): The International Couples Challenge
Registration and reservations:
[email protected] / www.evianresort.com
Evian Resort Golf Club
Hôtel Royal
Franck Riboud & Helen Alfredsson
Academy
10
FOLLOWING THE TOURNAMENT
SUMMARY
COMING TO THE TOURNAMENT
NEW, THE « WEEKEND »
PACKAGE TGV BETWEEN PARIS AND EVIAN
TICKET SALES: DISCOUNTED RATES AVAILABLE
ON THE WEBSITE
Thanks to the tailored TGV packages, The Evian Championship has never
been so close to Paris. Each spectator can create their own package and
return to Paris on the TGV specially chartered by the tournament in order to
stay in the heart of the action until the last putt for victory!
Online ticket sales are open at www.evianchampionship.com
By buying a ticket in advance, the public can benefit from preferential rates.
Preferential rates will also apply to both French and Swiss licence holders, free for
under 18 years old and exclusively to celebrate the 20 years of the tournament,
for all those who turn 20 in 2014.
The official agency of The Evian Championship is available to spectators to help
them create and tailor their stay.
For example, the « weekend » package Single return TGV in 2nd class:
• Paris-Evian - Friday 12 September 2014, departure 4:15pm
• Evian-Paris – Sunday 14 September 2014, departure 7:00pm
• Transfer Station/Hotel/Golf
• 2 nights single hotel room (to star onwards)
• 1 « weekend pass »
• Price: 620 € - Member price (-10%)
Information and reservations: Voyages C. Mathez - Caroline Boinnard
Tel. : +33 (0)1 43 18 28 28 - [email protected]
2014 TICKET PRICES
Thurs 11th
Fri 12th
Sat 13th
Sun 14th
4-day Pass
Weekend
Pass
Licenceholder
pre-sales
12
12
17
17
40
28
General
public
pre-sales
15
15
20
20
50
35
Licenceholders
(on-site)
15
15
20
20
50
35
General
Public
(on-site)
25
25
35
35
60
50
RESTAURANTS
ANIMATIONS
FOCUS GRAND PUBLIC
Several gourmet options are proposed to
the spectators
- Seated restaurant area
- A covered terrace looking out over the players’
chipping green.
- Take away pop up stations situated at the heart
of the competition, located at the 6th hole and
on the 15th fairway.
The Public Village has been reorganized around
a gathering point. Numerous booth and golf
focused activities will be on offer to celebrate
the 20th anniversary of the tournament.
36 500 VISITORS IN 2013
Free
Under-18s
PGA Tour
Pros
20 year-olds
during 2014
53 % BETWEEN 26 AND 60 YEARS OLD
62,5 % PLAY GOLF
75 % WANTED TO RETURN TO THE EVENT IN 2014
81 % RATE THE TOURNAMENT AS PRESTIGIOUS,
SPORTS ORIENTATED AND INTERNATIONAL
PRACTICAL INFORMATION
GETTING TO EVIAN
By plane
- Geneva Cointrin International Airport 45 km from Evian-les-Bains.
- Lyon Airports less than 200 km from Evian-les-Bains.
- Annecy-Meythet Airport 80 km from Evian-les-Bains.
—
By train
- Evian-les-Bains Station is 5 minutes away from the golf club
- Numerous daily connections the a TGV : Paris-Geneva (3h05), ParisLausanne (3h40), Paris-Evian (4h15) direct on weekends
—
By car
- PARIS 580 km, taking the A6 / A40 / N 206 / RN5
- ANNECY 85 km, taking the A41 / N206 / RN55
- GENEVA 45 km, taking the RN5 or the Swiss motorway (Villeneuve exit
25 km)
By boat
- Lausanne-Evian
(regular shuttles every 35 minutes, up to 27 transfers a day).
- Information on the transfers: www.cgn.ch
—
Park and Ride
- “Cité de l’eau” car park (620 places)
- “Frontaliers” car park, under the Hilton (50c/hour)
A shuttle service between the center of town and the golf club.
11
FOLLOWING THE TOURNAMENT
SOUVENIR
A new collection of merchandising sportswear and accessories has been created for the
2014 edition of The Evian Championship. On sale, on site in the Mall, Proshop and the
tournament boutiques! The 20th anniversary capsule collection will also be unveiled.
25€
25€
85€
150€
95€
75€
75€
75€
25€
5€ each / 12€ the box of 3
20€
12
SPONSORS’ CLUB
SUMMARY
MAJOR PARTNERS:
OFFICIAL PARTNERS:
OFFICIAL SUPPLIERS:
The Sponsors Club of The Evian Championship brings together the loyal and engaged partners who, through their involvement,
enable the tournament to progress each year and to gain further notoriety and visibility.
MAJOR PARTNERS
QUESTION TIME:
1 - What are the new challenges, the impacts for your brand in terms of partnership with the tournament, involvement, reputation?
2 - How will you prepare this 2nd edition of the Major and the 20th anniversary of the tournament?
ARNAUD BOETSCH
LAURENT HOUEL
1
1
Last year’s successful inauguration of the newest Major in women’s golf marked
the beginning of a new era for the Evian Championship, and Rolex is delighted
to accompany the tournament as it consolidates its status as one of the sport’s
leading showcases. Rolex is positioned at the heart of golf thanks to its association
with the most important and prestigious players, governing bodies, professional
tours and competitions in the golfing world. The Evian Championship holds a
privileged position among our many partnerships and we are not only proud to be
celebrating the tournament’s second edition as a Major, we are looking forward to
continuing our long-standing association, forged back in 2000.
It is with a great feeling of pride and a real enthusiasm that we are supporting this
new edition of The Evian Championship. Beyond being a major sponsor of the
tournament since its creation, we are obviously particularly attached to this alpine
region, spectacular setting of this competition and source of our brand benefits.
Thanks to the tremendous involvement of the tournament’s organization, this
event perfectly celebrated its accession to the status of Major, and has become
the leading showcase for women’s golf, allowing the “Live Young” spirit to shine
worldwide.
DIRECTOR COMMUNICATION & IMAGE, ROLEX SA
2
With its second edition, the Evian Championship reinforces its role as one of the
Majors in women’s golf, gaining in prominence among the top-level tournaments
in the sport. The legitimacy of the Evian Championship’s Major-level status is deeprooted, considering its long and rich heritage in women’s golf, a quality that is
not only appreciated but also shared by Rolex. Considering our commitment to
golf since the 1960s, Rolex is honoured to be joining the Evian Championship in
celebrating 20 years of golfing success.
EVIAN GLOBAL BRAND DIRECTOR
2
Since the creation of this event 20 years ago, our teams promote this partnership
in all countries where the brand is present. This year, a global coordination will
provide to all of our markets ready-to-use contents, in order that they powerfully
support the tournament and promote our birthplace. For this 20th anniversary, our
partnership which is a long-term project, will witness an increased commitment
with the creation of a dedicated evian® ProAm before the competition and an
enlarged visibility through the tournament’s course. Finally, we will celebrate this
major step with Evian Championship Organization during a “Live Young” Party
which will be the finest way to terminate this magnificent event.
13
SPONSORS’ CLUB
BERTA DE PABLOS-BARBIER
CAROLINE GUILLAUMIN
1
1
We are delighted with the high reputation of the tournament, became Major last
year. Women’s golf has always been part of our brand’s DNA. in particular through
the praiseworthy titles won by Simone Thion de la Chaume and Catherine Lacoste.
The Evian Championship perpetuates this natural relationship, since 1993, and
strengthens the brand’s image with its public.
The tournament increases its visibility in France and around the world year after
year, this audience provides high exposure to the brand which we benefit on a
prime target.
Société Générale loves sport. Since the creation of the Group in 1864, the links
between the organisation and the sport have not stopped, offering many shared
stories and meetings between the two universes.
VICE PRESIDENT GROUP MARKETING & BRANDING LACOSTE
2
HEAD OF GROUP COMMUNICATION
Today, the group Société Générale brings its support to sports development
and practice in 3 different territories: rugby, golf and handball. This engagement
enables Société Générale to provide a strategy of sporting partnerships in keeping
with the diversity of its functions and its presence in 76 countries, 154 employees
and 32 million clients.
2
After 2013 dedicated to the celebration of the 80 anniversary of Lacoste, 2014 is
the launch of our new brand tagline «Life is a beautiful sport». We will communicate
about this new campaign during the tournament.
This 2014 edition also allow us to showcase our Lacoste champions, including Yani
Tseng, Cristie Kerr and Azahara Munoz, who provide a channel of communication
for our products and are benchmark figures in their respective country.
th
The first individual sport played in the world, golf integrated itself progressively
into the landscape at Société Générale at the end of the 90s. An association which
was approved in 2001 via a partnership with the French Federation of Golf. Since
then, Société Générale, as much the retail bank in France as the private bank and
the international finance and investment Bank, are more and more active and
visible on the course. The Group has supported this dynamic since 2008 becoming
partner of the only Major tournament taking place in continental Europe. The Evian
Championship is the opportunity to rise and make the promise resonate of the
relational bank with one priority objective: to share and celebrate with all the public
present.
14
SPONSORS’ CLUB
OFFICIAL PARTNERS
UWE HOCHGESCHURTZ
DIRECTOR CORPORATE SALES DIVISION
1
The 2013 edition of the tournament, now a Major, demonstrated its increasing
importance in terms of attendance, and also media coverage. This year, we’re
taking our new Twingo along, icon of our brand, totally reinvented. Fun and
ultramanoeuvrable, it will have just been released in our show-rooms, in France
and overseas.
Our partner in the Renault Nissan Alliance, the premium Infiniti brand, will equally
be present, demonstrating the perfect synergy of our range of vehicles, everywhere
in the world.
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The tournament and Twingo have grown up together and they both celebrate
their 20th anniversary this year. But above all, this edition will mark our 15th year
in partnership. Our loyalty to the tournament is explained by our shared values,
such as respect for the environment, the promotion of all forms of diversity and,
of course, the spirit of performance: the future one-man Formula E Spark-Renault,
100% electric, is the perfect and most recent illustration of this.
The Evian Championship, by its renown, enables us to invite clients and partners
who are passionate about golf, and each year more « international ».
In the world evolution today, IBM helps its customers in their transformation
thanks to the innovation to realize the growth which they needs. IBM France
celebrates its centennial in 2014!
The sports partnerships of IBM allow at the same time to be a laboratory of
ideas and experiments, and a technological window for our customers. That
is why IBM has a partnership with Evian tournament since 2000, in particular
to transform it in a more unique and powerful event, and to bring value to
the tournament based on information technology. IBM allows the collection
and the immediate broadcasting of the scores on Web site, television and
boards of electronic display. Every year, IBM integrates new solutions by using
the expertise developed with The Evian Championship but also with Augusta’s
Masters and US Open.
The 2nd largest human resources services company in the world, Randstad
France is present in all sectors of activity and offers a full range of services:
recruitment, interim, direct approach, consultancy, training, redeployment…
For Randstad, The Evian Championship provides an opportunity to spend time
with clients who are golf enthusiasts course on a marvelous golf. It is also a
fantastic occasion to enable group applicants and temporary staff to discover
golf in an exceptional setting. Official Partner for several years, Randstad is
proud to take part in the prestigious, acclaimed The Evian Championship
tournament.
Among the sixty or so major cultural and sporting events that the Department
of Haute-Savoie supports each year, The Evian Championship has historically held
a special place. This competition inspires excellence, its organizers pay attention
to perfection, it receives global recognition and is popular with increasingly large
numbers and different sectors of the public… all of these factors not only contribute
to providing an event in Haute-Savoie but also contribute to its promotion. It is
with this in mind that the Departmental Council will take advantage of its presence
in the Partners’ Village to promote all that the region has to offer and increase its
tourist attractiveness, summer and winter alike. It is also an opportunity for the
Departmental Council to promote golf among young people and inspire future
champions. Once again this year, the Departmental Council will therefore give the
most talented young female golfers in Haute-Savoie the chance to play in the ProAm alongside the top women players on the planet.
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SPONSORS’ CLUB
SFR, a long term sponsor of the Evian Masters will jointly partner with Vodafone,
the world’s leading telecommunications brand for the second edition of the
2014 Evian Championship. Today’s world is always connected. People to people
and machine to machine thanks to mobile technology, mobile devices and the
internet. SFR reinforces its position since 2012 to provide communication services
to both consumers and businesses to support the digital age. A major supporter
of golf in France, in 2014, SFR will reconfirm its commitment by the SFR Golf Days,
the SFR Stableford Golf Day competitions open to guests of «space SFR» and once
again the prestigious Evian Championship.
Accenture is a global management consulting, technology services and outsourcing
company, with more than 289,000 people serving clients in more than 120 countries.
Combining unparalleled experience, comprehensive capabilities across all industries
and business functions, and extensive research on the world’s most successful
companies, Accenture collaborates with clients to help them become highperformance businesses and governments. Accenture is proud to be a partner of The
Evian Championship and to associate its values of excellence and high performance
to this worldwide famous competition.
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THE EVIAN CHAMPIONSHIP DIGITAL COMMUNITY
SUMMARY
#EVIANCHAMP
THE SOCIAL MEDIA NETWORKS :
Official website www.evianchampionship.com
facebook.com/evianchampionship
Instagram.com/evianchamp
twitter.com/EvianChamp
youtube.com/TheEvianChampionship
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MEDIA GUIDE
SUMMARY
MEDIA FIGURES 2013
PRESS CONFERENCES 167 countries broadcasted the event live or the highlights
876 hours of direct broadcasting (+19 % vs 2012)
52 % Asia, 30 % Europe, 8 % USA
330 international journalists on site representing 19 countries.
The first of series of press conferences with The Evian Championship directory
board and the top ranked will take place on Tuesday 9 September in the press
conference room.
—
—
PHOTOS
YOUR CONTACTS
5 photos, free of rights, will be made available daily throughout the event at:
Press Agency - The Evian Championship
http://www.evianchampionship.com/fr/media/
Agence Olivia Payerne / Olivia PAYERNE
T. +33 (0)1 46 04 08 62 - [email protected]
Mandatory reference : KMSP / The Evian Championship.
—
Media relations - Evian Resort
Karine ZEGRIR
T. +33 (0)4 50 26 96 88 - [email protected]
Communications – The Evian Championship Organization
Laurence FROGER
T. +33 (0)1 42 47 95 62 - [email protected]
Benjamin TUR (digital)
T. +33 (0)1 42 47 95 57 – [email protected]
—
PRESS CREDENTIALS
TV FILMING
All the accredited national and international channels can film at the
tournament. The press service is in charge of organizing interviews with the
players, the tournament directory board and personalities present. However,
images of the competition can only be filmed by the accredited televisions
unless an agreement is reached beforehand with the press service.
—
THE POSTER
Opening of credentials: from10 May 2014 onwards
www.lpgamediacredentials.com/
http://www.evianchampionship.com/fr/media/
The press credentials give access to:
Press Room
– from Monday 8 to Sunday 14 September 2014. Free Wi-Fi access.
Upon request – [email protected]
- Desk reserved in the press room
- Landline, ADSL or ISDL, Installation and use, at cost price.
- Airport transfer from Geneva to Evian
The Evian Championship “LIVE” downloadable on:
http://www.evianchampionship.com/fr/media/
The 2014 poster emphasises the emotion of a powerful moment, the
victory of Suzann Pettersen in 2013; the unique feeling that all the greatest
champions know and share with the public.
A “LIVE” tagline which invites you to follow this global event:
- “Live” on the magical Evian site, getting closer to the players thanks
to natural stands
- “Live” via digital networks
- “Live” across nearly 170 countries worldwide.
Meals
Lunch at the press restaurant from Monday 8 to Sunday 14 September and
snacks available in the press room.
Courtesy cars
Available for the center of town / Evian Resort Golf Club.
—
ACCOMODATION
List of Evian hotels and tourist boards:
Be sure to reserve as quickly as possible
http://www.evianchampionship.com/fr/media/
—
PRESS RELEASES
Register to receive press releases and daily results: [email protected]
Press releases are accessible and downloadable in the press section:
http://www.evianchampionship.com/fr/media/
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