FLASH LIFT - Redken Professional

5
TH
APRIL 2013
PROMOTIONS
FLASH LIFT
SAVE ON OUR COOLEST LIGHTENER
DISCOVER THE SEASON’S HOTTEST
HAIR TRENDS
INTRODUCING NEW IRON SHAPE 11
GET INSPIRED. BE PART OF IT.
REDKEN.COM
LIGHTING THE WAY TO
THE ULTIMATE BLONDE
NEW FLASH LIFT
maximum power
lightening powder
•Redken’sfirstpowderlightenertoachieveupto8levelsoflift
•20%fasterprocessingtime*
•Conditioningpro-vitaminB5forhighliftwithzerosacrifice
•Highadherence,creamyformulaallowsforpreciseapplicationanduniformlift
•Customizableforeveryclient’sneeds–fromextremeplatinumblonderesultsto
edgy,dramatichighlights,balayageorglobalapplications
HERE’S WHAT REDKEN’S
CERTIFIED HAIRCOLORISTS THINK
ABOUT NEW FLASH LIFT
“Mixeseasily,greatconsistency,spreadswell.”
“Veryeven,consistentlift!”
“Greatresults!”
“BestlightenerI’veeverused!”
SALON OFFER
PURCHASE AT A DISCOUNT
1 NEW FlashLift17.6 oz.
SalonPrice
$
$
9.99
16.50salonvalue( $ 6.51/39%savings)
PURCHASE AT A DISCOUNT
1 NEW FlashLift32 oz.
SalonPrice
17.50
$
$
27.50salonvalue( $10.00/36%savings)
*versus Up to 7
Curvaceous is a complete collection of haircare and styling products specially formulated to bring out the best
in every curl. Redken’s exclusive CurlMemoryComplex and the Interlock Protein Network (IPN) strengthen,
moisturize and reactivate shape for increased manageability, frizz control and amazing shine. Introduce clients
to Curvaceous with these special prepacks featuring two must-have styling products for curly girls!
APRIL 2013 / Promotions
CURVACEOUS
CURL CARE PREPACKS
WITH FREE PRODUCTS!
SALON OFFER
PURCHASE
6 CURVACEOUS Curl Care Prepacks
Choose from:
CONTROL YOUR CURLS
Includes:
Full Swirl cream serum 5 oz.
FREE Full Swirl cream serum travel size
FREE Shampoo/Conditioner
Duo Packette
GETBEAUTIFULWAVES
Includes:
WaveAhead texturizing mousse 4.7 oz.
FREE WaveAheadtexturizing mousse
travel size
FREE Shampoo/Conditioner
Duo Packette
RECEIVE FREE
1 CURVACEOUS Curl Care Merchandising Kit
Kit Includes:
1 Full Swirl cream serum 5 oz. for Stylist Use
1 WaveAhead texturizing mousse 4.7 oz. for Stylist Use
4 Mirror Clings
1 Curl Pattern Identifier
1 Curl Stylist Brochure
5 Consumer Curl Magazines
5 Gift With Purchase Curl Combs — Includes display!
SalonPrice
$
$
CONTROL
YOUR CURLS
FREE MINI & PACKETTE!
INCLUDES
INCLUDES:
Full Swirl Cream Serum 5 oz.
FREE Full Swirl Cream Serum 1 oz.
FREE Curvaceous Cream Shampoo/Conditioner Packette
GET INSPIRED. BE PART OF IT.
REDKEN.COM
CONTROL YOUR CURLS
featuringFullSwirlcreamserum
• Great for curl types 4-6
• 2-in-1 frizz controlling formula seals in moisture
and definition while locking out humidity
GIFT WITH PURCHASE:
FREE CURL COMB!
Salon offer includes combs and display.
MAKE
BEAUTIFUL
WAVES
FREE MINI & PACKETTE!
INCLUDES
INCLUDES:
Wave Ahead Texturing Mousse 4.7 oz.
FREE Wave Ahead Texturing Mousse 2.3 oz.
FREE Curvaceous Cream Shampoo/Conditioner Packette
GET INSPIRED. BE PART OF IT.
REDKEN.COM
GET BEAUTIFUL WAVES
featuring WaveAheadtexturizingmousse
• Great for curl types 2-3
• Unique fiber foam formula adds body and
structure to shape and define waves and curls
55.50
93.50salonvalue*( $ 38.00/41%savings)
STYLIST/CLIENT OFFER
PURCHASE AT A DISCOUNT
CURVACEOUS Curl Care Prepack with FREE sample!
Choose from:
CONTROL YOUR CURLS
StylistPrice
$
9.50
12.75stylistvalue
( $ 3.25/25% savings)
$
ClientPrice
19.00
$
25.50clientvalue
( $ 6.50/25%savings)
$
GETBEAUTIFULWAVES
StylistPrice
$
9.00
12.25stylistvalue
( $ 3.25/27%savings)
$
*Value will vary depending on purchase.
ClientPrice
18.00
$
24.50clientvalue
( $ 6.50/27%savings)
$
3
SALON OFFER
PURCHASE
6 Fashion Prepacks including FREE travel size styling product!
Choose from:
NEW IronShape11 8.5 oz. with FREE IronShape11 1.7 oz.
Guts10 10.58 oz. with FREE ControlAddict28 2.1 oz.
RECEIVE FREE
1 Spring/Summer 2013 Fashion Kit
KitIncludes:
1 NEWIronShape11 8.5 oz.
for Stylist Use
10 5thAvenueStyle Magazines
1 Magazine Display
1 IronShape11 Easel Shelf Sign
CREATE THE HOTTEST HAIRSTYLES OF
SPRING/SUMMER 2013!
FEATURING
NEW IRON SHAPE 11
finishing
thermal spray
For Redken’s Spring/Summer 2013 GRAPHIC ICON collection, world-renowned stylist Guido created 6 inspiring
hairstyles with graphic shapes, standout style and texture taken to the next level. See all the looks in the latest
issue of the 5thAvenueStylemagazine. For full step-by-steps, go to the “Lookbook” section of Redken’s Style
Station mobile app!
NEW ironshape11finishing thermal spray
SalonPrice
$
$
48.75
76.25salonvalue( $ 27.50/36%savings)
STYLIST/CLIENT OFFER
PURCHASE
Fashion Prepacks including FREE travel size
styling product!
Choose from:
Guts10 10.58 oz. with FREE ControlAddict28 2.1 oz.
SalonPrice
$
8.25
12.00salonvalue
( $ 3.75/31%savings)
$
ClientPrice
16.50
$
24.00clientvalue
( $7.50/31%savings)
$
IronShape11 8.5 oz. with FREE IronShape11 1.7 oz.
› Protects hair from heat
› Perfect with flat irons or curling irons
› Lightweight formula feels clean on hair
› No buildup on hot tools
SalonPrice
Try NEW ironshape11 with these Fashion Prepacks, plus bestselling guts10 — perfect for
creating runway-ready looks!
$
8.00
10.75salonvalue
( $ 2.75/26%savings)
$
ClientPrice
16.00
$
21.50salonvalue
($5.50/26%savings)
$
APRIL 2013 / Promotions
STOCK UP
ON YOUR FAVORITE REDKEN
HAIRCOLOR BRANDS
Give your clients the latest haircolor looks and introduce them to the runway’s hottest hair trends with the 5th Avenue Style magazine.
SALON OFFER
PURCHASE
18 Shades of these Redken haircolor
brands (mix and match):
ShadesEQGloss
Color Fusion
CoverFusion
ColorGels
Color Camo
RECEIVE FREE
1 Trend Kit
KIT INCLUDES
2 ShadesEQCream Shades
1 NEW IronShape11 8.5 oz.
3 5thAvenueStyle Magazines
1 Client Cape
5THAVENUESTYLE
MAGAZINE
Take a front row seat at
the hottest runway shows
and discover the season’s
top hair and fashion
trends with Redken’s 5th
Avenue Style magazine.
SalonPrice
$
$
97.56
141.36salonvalue( $ 43.80/31%savings)
RewardkitsarenowofferedtwiceayearinAprilandOctober!
Ask your Sales Consultant if you’re on track to receive a ColorAdvantageReward
Kit! The kit includes materials to help promote your salon, increase sales and track
your success, including:
· Color sampling
· Styling sampling
· Inspirational and educational materials
April’srewardkitfeaturestheInspiringWorldofRedkenBook,samplesof
NEWChromaticsBeyondCoverandmuchmore!
HAIRCOLOR REWARDS PROGRAM
Haven’t heard about ColorAdvantage yet?
Visit Redken.com or talk to your Redken Sales Consultant for details!
NOTE: Kits reward color purchases made from October 1, 2012 to March 31, 2013
WE ARE INVESTING OVER 8 MILLION
TO DRIVE CONSUMERS INTO YOUR SALON
$
BEPARTOFOURCAMPAIGN!
Our new 2013 consumer advertising campaign is designed to attract and engage
consumers with the first-ever live chat with a Redken color expert, how-to videos
and free samples that will ultimately drive them into your salon. Featured in top
beauty and fashion magazines and websites throughout the year, our exciting
new 2013 advertising campaign will produce more than 378 million paid media
impressions while enticing consumers to find a special offer from a participating
Redken salon. Activate an offer now to increase your business!
PRICE LIST
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
NATURE’S RESCUE
SHAMPOOS(+)
Nature’s Rescue Refreshing Detox Shampoo
6.8 oz.
12
17.00
8.50
Liter
12
28.00
14.00
Nature’s Rescue Cooling Deep Conditioner
4.2 oz.
12
18.00
9.00
½ Liter
6
26.00
13.00
Nature’s Rescue Refining Sea Polish
3.4 oz.
12
19.00
9.50
Nature’s Rescue Radiant Sea Spray
3.4 oz.
24
17.00
8.50
Nature’s Rescue Pump
1/2 Liter
N.A.
N.A.
2.50
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Dandruff Control, Extreme, Hair Cleansing Cream, Real Control,
Smooth Lock, Time Reset
1.7 oz.
50
4.00
2.00
100.00
10.1 oz.
12
14.50
7.25
87.00
Liters
12
24.50
12.25
147.00
Gallon
4
N.A.
26.50
106.00
_
_
_
_
CONDITIONERS(+)
All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend,
Extreme, Real Control, Smooth Lock, Time Reset
1 oz.
100
4.00
2.00
200.00
8.5 oz.
12
15.50
7.75
93.00
Liter
12
29.50
14.75
177.00
Gallon
4
N.A.
41.50
166.00
_
_
_
_
SAMPLING
SA
MPLING
HAIRCAREDUOPACKETTES(BAGSOF18)
14
N.A.
10.00
140.00 _
TREATMENTS
CHOOSEFROMTHESEOFFERS:
Offer1: 20% off a Chromatics haircolor service
Offer2: $7.50 off the purchase of any 2 Redken retail-size products
Offer3: $10.00 off the purchase of any 2 Curvaceous retail-size products
Offer4: $10.00 off the purchase of one DiamondOilShatterproofShine*
HERE’SHOWTOGETSTARTED:
›Step1 Visit Redken.com’s Professional Site
›Step2 Access “Special Offers” under “My Redken”**
›Step3 Activate one or multiple offers… increase your business!***
It’s that easy! Log-on to Redken.com today!
*Offer valid starting 7/1/13. Diamond Oil will be in salons starting May 2013.
**You must be registered as a salon owner or manager. “Edit Profile” to update your account or send your owner
an email about this program.
***Offers valid from 3/1/13 – 12/31/13 and can be deactivated at any time
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
HAIRCARE
All Soft, Color Extend
0.7 oz.
DON’T BE THE LAST SALON IN YOUR AREA TO SIGN UP
PRODUCT
All Soft Heavy Cream softening rinse-out mask
1 oz.
100
3.00
1.50
150.00
8.5 oz.
12
15.50
7.75
93.00
All Soft Argan-6 multi-care oil
3 oz.
12
29.00
14.50
174.00
All Soft Supple Touch softening cream-spray
5 oz.
12
16.00
8.00
96.00
Blonde Glam Color Enhancer Perfect Platinum
8.5 oz.
12
17.50
8.75
105.00
Body Full Instant Bodifier volumizing foam
5 oz.
12
16.50
8.25
99.00
Body Full Volume Amplifier thickening lift spray
5 oz.
12
16.50
8.25
99.00
Clear Moisture Instant Polishing Prep leave-in cutting
and detangling lotion
4.2 oz.
12
13.50
6.75
81.00
Color Extend Rich Recovery protective treatment
8.5 oz.
12
15.50
7.75
93.00
Color Extend Total Recharge inner hair fuel
5 oz.
12
16.50
8.25
99.00
Extreme Anti-Snap leave-in treatment
1.7 oz.
50
4.00
2.00
100.00
8.5 oz.
12
16.50
8.25
99.00
Extreme CAT Treatment protein reconstructing treatment
5 oz.
12
15.50
7.75
93.00
Extreme Strength Builder
8.5 oz.
12
15.00
7.50
90.00
Extreme Strength Builder Plus
8.5 oz.
12
17.00
8.50
102.00
Real Control Intense Renewal super moisturizing mask
1 oz.
100
3.00
1.50
150.00
8.5 oz.
12
15.50
7.75
93.00
Real Control Crema Care daily nourishing styling treatment
8.5 oz.
12
16.50
8.25
99.00
Real Control Slim Supreme slimming serum
3.4 oz.
12
16.50
8.25
99.00
Real Control Overnight Treat night recovery
3.4 oz.
12
20.50
10.25
123.00
Smooth Lock Butter Silk intensive rinse-out treatment
8.5 oz.
12
15.50
7.75
93.00
Smooth Lock Heat Glide protective smoother
5 oz.
12
16.50
8.25
99.00
Smooth Lock Stay Sleek leave-in cream
5 oz.
12
16.50
8.25
99.00
Smooth Lock Step 1 Smooth Activator
3x 2 oz.
12
N.A.
14.85
178.20
Smooth Lock Step 2 Smooth Sealer
8.5 oz.
12
N.A.
12.00
144.00
Time Reset Corrective Defense
3.2 oz.
12
20.50
10.25
123.00
Time Reset At-Home Porosity Filler Kit
4 x 0.5 oz
12
20.00
10.00
120.00
Pre Art
Liter
12
N.A.
25.00
300.00
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
_
Curvaceous Cream Shampoo*
1.7 oz.
50
5.00
10.1 oz.
12
17.00
Liter
12
27.00
Curvaceous Conditioner*
1 oz.
100
5.00
8.5 oz.
12
18.00
Liter
12
32.00
Curvaceous Curl Dive nourishing mask*
6.1 oz.
6
19.00
Curvaceous Wind Up reactivating spray*
5 oz.
6
18.00
Curvaceous Ringlet perfecting lotion*
6 oz.
6
18.00
Curvaceous Wave Ahead texturizing mousse*
4.7 oz.
12
18.00
Curvaceous Full Swirl cream serum*
5 oz.
12
19.00
114.00
_
204.00
_
N.A.
_
2.50
8.50
13.50
125.00
102.00
162.00
_
_
_
2.50
9.00
16.00
250.00
108.00
192.00
_
_
_
9.50
57.00
_
9.00
54.00
_
9.00
54.00
_
9.00
108.00
_
9.50
114.00
_
INTRA FORCE
SYSTEM 1 NATURAL
Shampoo
9.8 oz.
Liter
Toner
8.3 oz.
Liter
Scalp Treatment
5.1 oz.
Starter Kit
12
12
16.00
36.00
8.00
18.00
96.00
216.00
_
_
12
12
17.00
45.00
8.50
22.50
102.00
270.00
_
_
12
6
25.00
39.00
12.50
19.50
150.00
117.00
_
_
16.00
36.00
8.00
18.00
96.00
216.00
_
_
17.00
45.00
8.50
22.50
102.00
270.00
_
_
25.00
39.00
12.50
19.50
150.00
117.00
_
_
12
45.00
22.50
270.00
_
6
45.00
22.50
135.00
_
12
15.00
7.50
90.00
_
12
N.A.
20.00
240.00
_
SYSTEM 2 COLOR TREATED
Shampoo
9.8 oz.
12
Liter
12
Toner
8.3 oz.
12
Liter
12
Scalp Treatment
5.1 oz.
12
Starter Kit
6
TREATMENTS
Micro Boost
2.8 oz.
Hair Advance
.24 oz. x 10
IN SALON SERVICES
_
_
_
STYLING
_
_
108.00
78.00
HAIRCARE
_
_
_
_
CURVACEOUS
STYLING
Hair Densifer Styling Foam
8.5 oz.
_
102.00
168.00
Scalp Stimulate
.85 oz. x 6
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
HAIRSPRAYS
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
18.50
222.00
_
N.A.
12.00
144.00
_
N.A.
9.00
108.00
_
N.A.
9.00
108.00
_
STYLING
STRAIGHT
Sheer Straight 06 lightweight straightening gel
1 oz.
100
5.00
3.4 oz.
12
16.00
Align 12 protective straightening lotion
1 oz.
100
5.00
5 oz.
12
17.00
2.50
8.00
250.00
96.00
_
_
2.50
8.50
250.00
102.00
_
_
SHINE
Glass 01 smoothing serum
2 oz.
48
Outshine 01 anti-frizz polishing milk
1 oz.
100
3.4 oz.
12
Shine Flash 02 glistening mist
4.4 oz.
12
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
PRODUCT
CASE RETAIL SALON CASE ORDER
QTY PRICE PRICE PRICE
QTY
TEXTURE
REDKEN CCHEMISTRY
HEMISTRY
All Soft Shot Phase
16.9 oz.
12
Clear Moisture Shot Phase
16.9 oz.
12
Color Extend Shot Phase
16.9 oz.
12
Extreme Shot Phase
16.9 oz.
12
Real Control Shot Phase
16.9 oz.
12
Smooth Lock Shot Phase
16.9 oz.
12
Time Reset Filler Shot Phase
7.6 oz.
12
Shot Phix 3.5 pHix pHase sealer
8.5 oz.
12
Shot Phix 5.5 pHix pHase sealer
8.5 oz.
12
PRODUCT
17.00
8.50
408.00
_
5.00
18.00
2.50
9.00
250.00
108.00
_
_
17.50
8.75
105.00
_
VOLUME
Thickening Lotion 06 all-over body builder
5 oz.
12
15.50
1/2 Liter
12
N.A.
Rootful 06 root lifting spray
8.5 oz.
12
16.00
Layer Lift 07 length elevating spray-gel
5.7 oz.
12
16.00
Full Frame 07 protective volumizing mousse
8.5 oz.
12
16.50
Aerate 08 bodifying cream-mousse
2.3 oz.
12
17.00
Guts 10 root targeted volume spray foam
2 oz.
24
5.50
10.58 oz.
12
16.50
7.75
12.50
93.00
150.00
_
_
8.00
96.00
_
8.00
96.00
_
8.25
99.00
_
8.50
102.00
_
2.75
8.25
66.00
99.00
_
_
TEXTURE
Water Wax 03 shine defining pomade
1.7 oz.
12
18.00
Tousle Whip 04 soft texturizing cream-wax
3.4 oz.
24
16.50
Rewind 06 pliable styling paste
.75 oz.
100
5.50
5 oz.
12
19.00
Rough Paste 12 working material
.75 oz.
100
5.50
2.5 oz.
12
18.00
Hardwear 16 super-strong sculpting gel
8.5 oz.
12
16.00
Structure Wax 17 classic styling wax
1.7 oz.
12
18.00
9.00
108.00
_
8.25
198.00
_
2.75
9.50
275.00
114.00
_
_
2.75
9.00
275.00
108.00
_
_
8.00
96.00
_
9.00
108.00
_
HEAT STYLING
Satinwear 02 prepping blow-dry lotion
5 oz.
12
18.00
Iron Silk 07 ultra straightening spray
8.5 oz.
12
16.00
Duo Shield 07 color protecting gel cream
5 oz.
12
19.00
Iron Shape 11 finishing thermal spray*
8.5 oz.
12
16.00
Spray Starch 15 versatile ironing spray
5 oz.
12
16.00
Hot Sets 22 thermal setting mist
5 oz.
12
14.00
1/2 Liter
12
N.A.
9.00
108.00
_
8.00
96.00
_
9.50
114.00
_
8.00
96.00
_
8.00
96.00
_
7.00
12.00
84.00
144.00
_
_
Wax Blast 10 high impact finishing spray-wax
2 oz.
24
8.50
4.4 oz.
12
18.00
Fashion Work 12 versatile working spray
2.1 oz.
24
5.50
11 oz.
12
17.00
Pure Force 16 non-aerosol fixing spray
2 oz.
24
5.50
6.7 oz.
12
16.00
Quick Dry 18 instant finishing spray
2 oz.
24
5.50
11 oz.
12
15.00
Forceful 23 super strength finishing spray
2.1 oz.
24
5.50
11 oz.
12
17.00
Control Addict 28 high-control hairspray*
2.1 oz.
24
7.50
11 oz.
12
20.00
SKIN/BODYCARE
4.25
9.00
102.00
108.00
_
_
2.75
8.50
66.00
102.00
_
_
2.75
8.00
66.00
96.00
_
_
2.75
7.50
66.00
90.00
_
_
2.75
8.50
66.00
102.00
_
_
3.75
10.00
90.00
120.00
_
_
90.00
108.00
_
_
174.00
_
108.00
_
108.00
_
54.00
_
90.00
108.00
_
_
STYLE CONNECTION
Powder Refresh 01 aerosol hair powder/dry shampoo
1.2 oz.
24
7.50
3.75
3.4 oz.
12
18.00
9.00
Powder Grip 03 mattifying hair powder
0.245 oz.
24
14.50
7.25
Matte Sponge 05 rugged texturizer
1.7 oz.
12
18.00
9.00
Velvet Gelatine 07 cushioning blow-dry gel
3.4 oz.
12
18.00
9.00
Wool Shake 08 gel-slush texturizer
5 oz.
6
18.00
9.00
Quick Tease 15 backcombing finishing spray
1.3 oz.
24
7.50
3.75
5.3 oz.
12
18.00
9.00
STYLINGSINGLEPACKETTES(BAGSOF18)
Align 12 protective straightening lotion
Outshine 01 anti-frizz polishing milk
Velvet Gelatine 07 cushioning blow-dry gel
Satinwear 02 prepping blowdry lotion
.35 oz. Single Packette
28
N.A.
6.00
168.00
_
REDKEN FOR MEN
HAIRCARE
Clean Brew extra cleansing shampoo
8.5 oz.
12
12.50
Liter
12
22.50
Clean Spice 2-in-1 conditioning shampoo
10 oz.
12
12.50
Liter
12
22.50
Mint Clean invigorating shampoo
10 oz.
12
12.00
Liter
12
21.50
Cool Finish invigorating conditioner
10 oz.
12
12.50
Full Impact thickening shampoo
10 oz.
12
12.00
Go Clean daily care shampoo
10 oz.
12
12.00
Liter
12
20.50
Finish Up daily weightless conditioner
10 oz.
12
12.50
Liter
12
22.50
6.25
11.25
75.00
135.00
_
_
6.25
11.25
75.00
135.00
_
_
6.00
10.75
72.00
129.00
_
_
6.25
75.00
_
6.00
72.00
_
6.00
10.25
72.00
123.00
_
_
6.25
11.25
75.00
135.00
_
_
19.00
9.50
228.00
_
12.50
6.25
75.00
_
12.50
6.25
75.00
_
16.50
8.25
99.00
_
STYLING
Firm Grasp texturizing clay*
3.4 oz.
24
Stand Tough extreme gel
5 oz.
12
Grip Tight holding gel
5 oz.
12
Dishevel fiber cream
3.4 oz.
12
Get Groomed finishing cream
5 oz.
12
Work Hard molding paste
3.4 oz.
12
Outplay texture putty
3.4 oz.
24
Maneuver working wax
3.4 oz.
24
Shine Form defining wax
2.5 oz.
12
Polish Up pomade
3.4 oz.
24
12.50
6.25
75.00
_
14.50
7.25
87.00
_
14.50
7.25
174.00
_
14.50
7.25
174.00
_
16.50
8.25
99.00
_
14.50
7.25
174.00
_
Cleanse acid balanced cleansing bar
5.3 oz.
36
9.50
4.75
171.00
_
N.A.
4.50
162.00
_
N.A.
6.00
36.00
_
HAIRCOLOR
Color Camo
2 oz.
36
Pro-oxide Cream Developer 10v
Liter
6
HAIRCOLOR
Shades EQ Gloss Equalizing Conditioning Color & Color Kickers
2 oz.
36
N.A.
4.95
178.20
Shades EQ Cream Equalizing Conditioning Color
2.1 oz.
36
N.A.
5.40
194.40
Shades EQ Cover Plus Brightening Conditioning Color Cream
2.1 oz.
36
N.A.
5.40
194.40
Shades EQ Crystal Clear
16 oz.
12
N.A.
21.00
252.00
Liter
6
N.A.
31.00
186.00
Color Fusion Advanced Performance Color Cream& Hi-Fusion
2.1 oz.
36
N.A.
6.25
225.00
Cover Fusion Low Ammonia 100% Coverage Color Cream
2.1 oz.
36
N.A.
6.25
225.00
Color Gels Permanent Conditioning Haircolor & Fashion Gels
2 oz.
36
N.A.
5.15
185.40
Chromatics Prismatic Permanent Color
2 oz.
36
N.A.
7.25
261.00
Chromatics Beyond Cover Age-Defying Permanent Color
2 oz.
36
N.A.
7.25
261.00
_
_
_
_
_
_
_
_
_
_
HAIRCOLOR COLLECTION KITS
Shades EQ Gloss
Salon Intro Kit
1
Stylist Trial Kit
4
Shades EQ Cream/Cover Plus
Salon Intro Kit
1
Stylist Trial Kit
4
Color Fusion
Salon Intro Kit
1
Stylist Trial Kit
4
Color Gels
Salon Intro Kit
1
Stylist Trial Kit
4
Chromatics
Salon Intro Kit
1
Stylist Trial Kit
4
N.A.
N.A.
198.00
59.40
N.A.
237 .60
_
_
N.A.
N.A.
216.00
64.80
N.A.
259.20
_
_
N.A.
N.A.
312.50
75.00
N.A.
300.00
_
_
N.A.
N.A.
206.00
61.80
N.A.
247.20
_
_
N.A.
N.A.
362.50
87.00
N.A.
348.00
_
_
36.00
_
43.20
36.00
_
_
36.00
_
60.00
_
Acid Waves
Creative Curl
24
Inner Secret
24
Alkaline Waves
Vector Plus
24
Vector Plus Extra Body
24
Shape Control Reducer Neutralizer
Normal Reducer 250ml
21
Sensitized Reducer 250ml
21
Resistant Reducer 250ml
21
Shape Control Neutralizer
Smoothing Neutralizer Liters 6
N.A.
N.A.
6.00
6.00
144.00
144.00
_
_
N.A.
N.A.
5.00
5.00
120.00
120.00
_
_
N.A.
N.A.
N.A.
29.00
29.00
29.00
609.00
609.00
609.00
_
_
_
N.A.
12.00
72.00
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
5.00
5.00
3.00
3.00
3.00
3.00
3.00
3.50
2.50
20.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A
N.A.
N.A.
_
_
_
_
_
_
_
_
_
_
N.A.
15.00
N.A.
_
N.A.
N.A.
N.A.
20.00
2.50
3.00
N.A.
N.A.
N.A.
_
_
_
N.A.
N.A.
5.00
N.A.
_
N.A.
N.A.
5.00
N.A.
_
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
15.00
6.00
5.00
5.00
7.00
20.00
5.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
_
25.00
25.00
25.00
25.00
25.00
30.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
30.00
N.A.
_
30.00
N.A.
_
50.00
30.00
50.00
14.00
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
N.A.
_
_
_
_
_
_
_
SALON GEAR
COLOR GEAR
Salon Basics
Tint Bowl
N.A.
Chromatics Tint Bowl
N.A.
Wide Brush/Long Bristles
N.A.
Wide Brush/Short Bristles
N.A.
Narrow Brush/Long Bristles N.A.
Narrow Brush/Short Bristles N.A.
Chromatics Double Row Tint BrushN.A.
Applicator Bottle
N.A.
Measuring Cup
N.A.
Organizer Tray Cream
N.A.
(Regular–holds 42)
Organizer Tray Cream
(Mini–holds 21)
N.A.
Organizer Tray Liquid
(Regular–holds 36)
N.A.
Tube Key
N.A.
Chromatics Developer Stand* N.A.
Specialty
Detailing Freehand Brush
(Angled Brush)
Detailing Etching Wand
(Mascara Wand)
Technique Board
Spray Water Bottle
Mini-Spatula
Mini-Whisk
Clips (set of 8)
Magnetic Clip Wristband
Blonde Icing Scoop
DEVELOPERS
Color Gels Developer 10v, 20v, 30v, 40v
Liter
6
N.A.
6.00
Pro-oxide Cream Developer 10v, 20v, 30v, 40v
16 oz. (20v only)
12
N.A.
3.60
Liter
6
N.A.
6.00
Shades EQ Processing Solution
Liter
6
N.A.
6.00
Chromatics Oil in Cream Developer 10v, 20v, 30v
Liter
6
N.A.
10.00
LIGHTENERS
Blonde Icing Conditioning Cream Developer 20v, 30v, 40v
Liter
6
N.A.
10.00
60.00 _
Blonde Icing Power Lift Conditioning Cream Lightener — Ammonia***
17.6 oz.
6
N.A.
28.50
171.00 _
Blonde Icing Conditioning Cream Lightener — Ammonia-Free
17.6 oz.
6
N.A.
28.50
171.00 _
Blonde Dimensions Dust-Free Conditioning Lightener
8 oz.
12
N.A.
11.25
135.00 _
32 oz.
6
N.A.
28.10
168.60 _
Lift 5/15 Highlifting Cream
1 oz.
72
N.A.
3.80
273.60 _
Lift 5/15 Highlifting Booster
21.1 oz.
12
N.A.
21.00
252.00 _
Up To 7 De-Dusted Lightener
17.6 oz.
12
N.A.
17.35
208.20 _
32 oz.
6
N.A.
28.10
168.60 _
Flash Lift Lightening Powder*
17.6 oz.
12
N.A.
16.50
198.00 _
32 oz.
6
N.A.
27.50
165.00 _
Apparel
Redken Favorite Cape
N.A.
N.A.
DuraSilk™ All Purpose Cape N.A.
N.A.
Chromatics Cape
N.A.
N.A.
DuraSilk™ All Purpose Apron N.A.
N.A.
Chromatics Apron
N.A.
N.A.
DuraSilk™ Client Wrap
N.A.
N.A.
Swatches & More
Shades EQ Gloss Swatch BookN.A.
N.A.
Shades EQ Cream & Cover Plus Swatch Book
N.A.
N.A.
Color Fusion/Cover Fusion Swatch Book
N.A.
N.A.
Color Gels Swatch Book
N.A.
N.A.
Chromatics Swatch Book
N.A.
N.A.
Color Camo Swatch Box
N.A.
N.A.
Swatch Cards
N.A.
N.A.
Shade Charts
N.A.
N.A.
Shade Stickers
N.A.
N.A.
HAIRCARE/STYLINGGEAR
Redken Chemistry
Shot Shaker
Pumps
Liter (White)
Gallon (White)
N.A.
N.A.
2.25
N.A.
_
N.A.
N.A.
N.A.
N.A.
2.25
4.25
N.A.
N.A.
_
_
HAIRCOLOR MAINTENANCE
Color Thickener
4 oz.
12
N.A.
7.95
95.40
_
All retail prices are suggested only. * new product ** new price *** only
offered in stores
+ not all sizes available for every product
N.A. = Not Applicable.
APRIL2013 \ Promotions
7
P U R EO L O GY EXCLUSIVE PR ICE LIST
Product
Case
Qty.
Retail*
Price
Salon
Price
Salon Case
Price
Product
HYDRATE
ESSENTIAL REPAIR
Hydrate Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Hydrate Condition
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Hydrate Light Condition
1.7 oz.
8.5 oz.
33.8 oz.
Hydrate Hydra Whip
5.2 oz.
Hydrate Hydra Cure
5.2 oz.
Hydrate Shine Max
4.2 oz.
Essential Repair Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Essential Repair Condition
1.7 oz.
8.5 oz.
33.8 oz.
Essential Repair Restorative
Hair Masque
5.2 oz.
Essential Repair Instant Repair
6.0 oz.
Essential Repair Colour Max
1.0 oz.
8.5 oz.
Essential Repair Split End
Correcting Treatment
3.2 oz.
24
12
6
6
$7.50
$27.00
$62.00
$75.00
$3.75
$13.50
$31.00
$37.50
$90.00
$162.00
$186.00
$225.00
24
12
6
6
$7.50
$29.00
$64.00
$85.00
$3.75
$14.50
$32.00
$42.50
$90.00
$174.00
$192.00
$255.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
12
$50.00
$25.00
$300.00
12
$26.00
$13.00
$156.00
PURE VOLUME
Pure Volume Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Pure Volume Condition
1.7 oz.
8.5 oz.
33.8 oz.
64.0 oz.
Pure Volume Blow Dry Amplifier
1.7 oz.
8.5 oz.
Pure Volume Thickening Spray
1.0 oz.
4.2 oz.
24
12
6
6
$7.50
$27.00
$62.00
$75.00
$3.75
$13.50
$31.00
$37.50
$90.00
$162.00
$186.00
$225.00
24
12
6
6
$7.50
$29.00
$64.00
$85.00
$3.75
$14.50
$32.00
$42.50
$90.00
$174.00
$192.00
$255.00
24
12
$7.00
$22.00
$3.50
$11.00
$84.00
$132.00
24
12
$5.00
$21.00
$2.50
$10.50
$60.00
$126.00
24
12
6
$7.50
$27.00
$62.00
$3.75
$13.50
$31.00
$90.00
$162.00
$186.00
SUPER SMOOTH
Super Smooth Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Super Smooth Condition
1.7 oz.
8.5 oz.
33.8 oz.
Super Smooth Relaxing Hair Masque
5.2 oz.
Super Smooth Relaxing Serum
5.0 oz.
Super Smooth Smoothing Cream
6.8 oz.
Super Smooth Smoothing Elixir
2.5 oz.
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
12
$22.00
$11.00
$132.00
12
$21.00
$10.50
$126.00
12
$24.00
$12.00
$144.00
REVIVING RED
Reviving Red Shamp’oil
1.0 oz.
8.5 oz.
33.8 oz.
Reviving Red Reflective Condition
1.7 oz.
8.5 oz.
33.8 oz.
Reviving Red Illuminating Caring Oil
4.2 oz.
1.0 oz.
Reviving Red Red Reflect Enhancer-Set of 4
.34 oz. tubes
Reviving Red Copper Reflect Enhancer
Set of 4
.34 oz. tubes
APRI L 2013/ Pro mo tio n s
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
75
$32.00
$10.00
$16.00
$5.00
$192.00
$375.00
12
$40.00
$20.00
$240.00
12
$40.00
$20.00
$240.00
Case
Qty.
Retail*
Price
Salon
Price
Salon Case
Price
24
12
6
$7.50
$27.00
$62.00
$3.75
$13.50
$31.00
$90.00
$162.00
$186.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
12
$24.00
$12.00
$144.00
24
12
$7.00
$22.00
$3.50
$11.00
$84.00
$132.00
12
$40.00
$20.00
$240.00
24
12
6
$7.50
$27.00
$62.00
$3.75
$13.50
$31.00
$90.00
$162.00
$186.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$32.00
$16.00
$192.00
48
12
$5.00
$24.00
$2.50
$12.00
$120.00
$144.00
24
12
6
$15.00
$54.00
$124.00
$7.50
$27.00
$62.00
$180.00
$324.00
$372.00
24
12
6
$15.00
$58.00
$128.00
$7.50
$29.00
$64.00
$180.00
$348.00
$384.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
24
12
6
$7.50
$29.00
$64.00
$3.75
$14.50
$32.00
$90.00
$174.00
$192.00
12
$50.00
$25.00
$300.00
PRECIOUS OIL
Precious Oil Shamp’oil
1.7 oz.
8.5 oz
33.8 oz.
Precious Oil Condition
1.7 oz.
8.5 oz
33.8 oz.
Precious Oil Softening Hair Masque
5.2 oz.
Precious Oil Versatile Caring Oil
1.0 oz.
4.2 oz.
Retail*
Price
Salon
Price
Salon Case
Price
48
12
$7.00
$24.00
$3.50
$12.00
$168.00
$144.00
24
12
$9.00
$26.00
$4.50
$13.00
$108.00
$156.00
12
$28.00
$14.00
$168.00
12
$30.00
$15.00
$180.00
24
12
$9.00
$26.00
$4.50
$13.00
$108.00
$156.00
12
$28.00
$14.00
$168.00
12
$24.00
$12.00
$144.00
12
$24.00
$12.00
$144.00
24
12
$9.00
$22.00
$4.50
$11.00
$108.00
$132.00
48
12
$7.00
$26.00
$3.50
$13.00
$168.00
$156.00
24
12
12
$9.00
$26.00
$26.00
$4.50
$13.00
$13.00
$108.00
$156.00
$156.00
80
12
$9.00
$24.00
$4.50
$12.00
$360.00
$144.00
12
$24.00
$12.00
$144.00
12
$24.00
$12.00
$144.00
CLASSIC STYLERS
COLOURISTS' SOLUTION BACKBAR SYSTEM
Fiber Integrity Spray 8.5 oz.
12
N/A
$16.00
$192.00
$21.50
$21.50
$20.00
$10.00
$20.00
$12.00
$2.50
$1.50
$8.00
$6.00
$6.00
$6.00
$8.00
$1.63
$25.00
$20.00
$1.00
$3.00
$3.00
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
ACCESSORIES & MERCHANDISING
75
12
$12.00
$40.00
$6.00
$20.00
$450.00
$240.00
12
6
$27.00
$62.00
$13.50
$31.00
$162.00
$186.00
PURIFY
Purify Shampoo
8.5 oz.
33.8 oz.
Colour Stylist Fortifying Heat Spray
0.5 oz.
5.7 oz.
Colour Stylist Silk Bodifier
2.2 oz.
8.4 oz.
Colour Stylist Nourishing Nectar
5.1 oz.
Colour Stylist Anti Split Blow Dry
6.5 oz.
Colour Stylist Strengthening Control
2.1 oz
11.0 oz.
Colour Stylist Cuticle Polisher
3.4 oz.
Colour Stylist Illuminating Curl
5.1 oz.
Colour Stylist Anti Breakage Twist
2.5 oz.
Colour Stylist Root Lift
2.0 oz.
10 oz.
Colour Stylist Radiance Amplifier
0.5 oz.
3.2 oz.
Colour Stylist Supreme Control
2.1 oz.
11.0 oz.
14.5 oz.
Colour Stylist Control Twist Wax
1.0 oz.
3.4 oz.
Colour Stylist Lustrous Volumizer
5.2 oz.
Texture Twist 3.0 oz.
NANO WORKS
Nano Works Shampoo
1.7 oz.
8.5 oz.
33.8 oz. (w/pump)
Nano Works Condition
1.7 oz.
8.5 oz.
33.8 oz. (w/pump)
Case
Qty.
COLOUR STYLIST
PERFECT 4 PLATINUM
Perfect 4 Platinum Shampoo
1.7 oz.
8.5 oz.
33.8 oz.
Perfect 4 Platinum Condition
1.7 oz.
8.5 oz.
33.8 oz.
Perfect 4 Platinum Reconstruct Repair
Masque
6.8 oz.
Perfect 4 Platinum Miracle Filler
Treatment
0.5 oz.
4.9 oz.
Product
Pureology Cutting Cape
Pureology Apron
Pureology Purple Client Cape
Mini Acrylic Promo Stand
Acrylic Block
Acrylic Permanent Shelf Talkers (set of 4)
Pureology Reusable Large Bag
Pureology Reusable Small Bag
Pureology Bowl
Pureology Brush
Pureology Spoon
Pureology Comb
Colour Stylist Combs Set
Pureology Liter Pump
Pureology Banner
Pureology Table Top Display
Pureology Client Bags
Pureology Paper Shelf Talkers (set of 9)
Pureology Prescription Tear Pad
(100 Sheets per pad)
1
1
1
1
1
1
1
1
1
1
1
1
2
1
1
1
1
1
1
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
PUREOLOGY IS INVESTING
$ 3 M I L L I O N TO D R I V E
C L I E N T S I N TO YO U R S A L O N
With the Love Your Haircolour campaign in 2013, Pureology will sample over 500,000 new
clients through advertising in top beauty and fashion magazines and on Facebook. These
consumers will be enticed by a special offer from a participating Pureology salon. Activate
an offer now to increase your business!
Don’t be the last salon in your area to sign up!
Take just 5 minutes to sign up and watch
your sales increase.
H AV E YO U R C L I E N T S D I S C OV E R E D
PRECIOUS OIL?
Precious Oil made its debut one year ago and has earned rave
reviews from colourists, clients and beauty editors alike! Introduce
your colour-treated clients to this must-have oil and share these
easy tips for at-home use:
As a scalp treatment: Shampoo with your favorite Pureology
shampoo, apply Precious Oil to scalp, and condition ends with
your favorite Pureology condition.
As an overnight treatment: Apply Precious Oil to scalp
and ends before bed. The next day, shampoo and condition
with your favorite Pureology system.
As a leave-in treatment: Lightly apply to hair (focusing
on mid-lengths and ends) before styling.
Precious Oil is also a wonderful moisturizer for your
skin — apply to elbows, knees, cuticles and anywhere
else skin tends to be dry.
CHOOSE FROM THESE OFFERS:
$10.00 off the purchase of any 2 Pureology Haircare retail-size products
AS SEEN ON DAILYGLOW.COM…
$12.00 off the purchase of 2 Colour Stylist retail-size products
“Hair oils have overrun store
$12.00 off the purchase of 2 Reviving Red retail-size products
shelves lately, but Pureology’s
version stands out as the Swiss
Army knife of treatments.
HOW TO ADD A SPECIAL OFFER TO YOUR SALON LISTING:
The oil is a multitasker — it has
Visit Pureology.com’s Professional Site
multiple uses as a pre-shampoo
Go to your account page to edit your
salon info. You must be registered as a
salon owner or manager to complete this step.
treatment, a leave-in conditioner,
Check the box next to the offers you would
like to activate and save*
an anti-frizz serum, a detangling
elixir, a curl revitalizer and more.”
ALSO FEATURED ON EXTRA!
*Offers valid from 3/1/13-12/31/13 and can be deactivated at anytime
APRIL 2013 / Promotions
B O O S T R E TA I L S A L E S W I T H
SAMPLING
To support your salon’s sampling efforts all year long, Pureology has created an ongoing sampling program including a complete kit with packettes of Pureology
systems, presented in an attractive box that can be used as a sample display in your salon. Sample consistently and watch your sales rise – we’ve made it easy with
two enticing sampling kits.
HAIRCARE OFFER
COLOUR STYLIST OFFER
PURCHASE AT A DISCOUNT
1 Sampling Kit
PURCHASE AT A DISCOUNT
1 Sampling Kit
KIT INCLUDES
18 Hydrate Duo Packettes .17 oz.
18 Super Smooth Duo Packettes .17 oz.
18 Perfect 4 Platinum Duo Packettes .17 oz.
18 Precious Oil Duo Packettes .17 oz.
18 Essential Repair Duo Packettes .17 oz.
3 Sampling Sticker Sheets (28 per sheet)
1 Packette Presentation Box
KIT INCLUDES
18 Colour Stylist Nourishing Nectar Packettes 0.17 oz.
18 Colour Stylist Anti Breakage Twist Packettes 0.17 oz.
18 Colour Stylist Illuminating Curl Packettes 0.17 oz.
18 Colour Stylist Cuticle Polisher Packettes 0.17 oz.
18 Colour Stylist Anti Split Blow Dry Packettes 0.17 oz.
18 Colour Stylist Control Twist Packettes 0.17 oz.
18 Colour Stylist Lustrous Volumizer Packettes 0.17 oz.
4 Sampling Sticker Sheets (28 per sheet)
1 Packette Presentation Box
SALON PRICE
$15.00
($30.00/67% savings)
$45.00
value
SALON PRICE
$12.00
$31.50
value
($19.50/62% savings)
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INDULGE WITH
S P R I N G C E L E B R AT I O N K I T S
Help your clients keep their haircolour fresh and vibrant with these eye-catching kits featuring a free treatment product. Perfect gift-giving for Mother’s Day, graduation and
more—or treat yourself!
HYDRATE
For dry, colour-treated hair
32%
SAVINGS
INCLUDES
1 Hydrate Shampoo 8.5 oz.
1 Hydrate Condition 8.5 oz.
1 Hydrate Shine Max 4.2 oz. FREE
SALON PRICE
$28.00
$41.00 salon value ($13.00/32% savings)
PERFECT 4 PLATINUM
For highlighted and highly lifted
colour-treated hair
30%
SAVINGS
INCLUDES
1 Perfect 4 Platinum Shampoo 8.5 oz.
1 Perfect 4 Platinum Condition 8.5 oz.
1 Perfect 4 Platinum Miracle Filler 4.9 oz. FREE
SALON PRICE
$28.00
$40.00 salon value ($12.00/30% savings)
CLIENT PRICE
CLIENT PRICE
$82.00 client value ($26.00/32% savings)
$80.00 client value ($24.00/30% savings)
$56.00
$56.00
PRECIOUS OIL
For exceptional softness
35%
SAVINGS
INCLUDES
1 Precious Oil Shamp’Oil 8.5 oz.
1 Precious Oil Condition 8.5 oz.
1 Precious Oil Versatile Caring Oil 4.2 oz. FREE
SALON PRICE
$32.00
$49.00 salon value ($17.00/35% savings)
CLIENT PRICE
$64.00
$98.00 client value ($34.00/35% savings)
PUREOLOGY
EXCLUSIVE
APRIL 2013 • PROMOTIONS
CELEBRATE SPRING
WITH SPECIAL
COLOUR CARE KITS
FOR CLIENTS
WE’RE SPENDING $3 MILLION
TO DRIVE CLIENTS INTO YOUR SALON
LEARN MORE INSIDE
All rights reserved. U0890600 1/2013
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