branchising - Howard Hanna Franchising

B RA N C H IS IN G
Drive more leads and more business to your company
Experience the difference
MARKETING • TRAINING • RECRUITING
SUPPORT • PROFITABILITY • GROWTH
HOWARD HANNA’S CORPORATE HEADQUARTERS - PITTSBURGH, PENNSYLVANIA
How is Branchising different?
It’s affordable, it’s seamless, we provide ongoing management support, there are no
nuisance charges or other hidden costs, and
there is no regional advertising fund fee.
Branchise offices are full team members
with the Howard Hanna team. Branchises
actively participate in all company programs and events such as recruiting, sales training, relocation
referrals, management seminars, and ongoing management support and counseling. Branchise owners benefit from utilizing exclusive Howard Hanna trademarked marketing tools, such as the
Howard Hanna 100% Money Back Guarantee to home buyers.
“ONE TEAM - ONE DREAM”
We believe there is a difference between a franchising company
in real estate and a leading real estate company in franchising.
That’s why Howard Hanna coined the term “Branchising.”
Branchising drives more business to your company. I invite you to
experience the difference. It’s affordable and it works!
4 Fundamental Principles of Branchising
1) It’s affordable to assure your increased profitability.
2) It’s seamless to assure you’re included in all company programs and events.
Howard W. “Hoddy” Hanna, III
Chairman and CEO, Hanna Holdings
3) We provide ongoing management support to help you
grow your income.
4) There are no nuisance charges or other hidden costs and you
are not charged a regional advertising fund fee.
In addition to assisting you throughout the United States, Howard Hanna’s unmatched relocation
network drives more referrals to you from Leading Real Estate Companies of the World.
Unmatched Marketing Power to Grow Your Income
Internet Marketing Power
The Power of Marketing Speed
We provide you with your leads, for free, directly from one
of the top Real Estate websites in America. Our award-winning website, www.howardhanna.com, gets over 130 million page views annually, over 12 million visits annually
and over 3.5 million unique visitors annually.
The Howard Hanna intranet “Hot List” for new listings
broadcasts vital information about your new listing to all of
our offices and sales associates in seconds.
Automated Marketing Tools
You have access to exclusive Just Listed, Just Sold and additional customizable marketing pieces to more cost-effectively penetrate targeted neighborhoods and market areas.
The Power of a Vast Network
With over 144 offices and nearly 5,000 sales associates and staff, Howard Hanna has grown to become
America’s 4th largest real estate company. Internet,
TV, magazines, newspapers, direct mail and social media
are just some of the ways we expose your listings to more
potential buyers than ever before.
Listing and Selling Power
Howard Hanna’s 100% Money Back Guarantee gives you
the ability to attract more sellers and appeal to more bona
fide buyers by guaranteeing the home purchase price.
The Power of Advertising Size
Your company gets greater financial leverage by piggybacking on Howard Hanna’s lower cost newspaper advertising contracts when you choose print advertising.
The Power of Network Television
Your company can advertise listings on 4 network TV
shows called “The Sunday Showcase of Homes,” reaching a geographic area containing 6 million potential viewers
every week.
Homes of Distinction
Exclusive to Howard Hanna, this unique program develops sales associates skilled in the art of marketing luxury
homes and connects them with affluent buyers and sellers worldwide. Affiliations with RELODirect, Leading Real
Estate Companies of the World, and Christie’s International Real Estate further enhance our expertise in
upscale marketing. Top sales associates are attracted to
companies that can improve their results for buyers and
sellers of luxury properties.
Cutting-edge Recruiting, Training & Group Health Care
Classroom training for newly licensed associates covers
the basics in real estate to establish a foundation upon
which to build.
offered locally. Howard Hanna brings these courses to
various regional locations to provide an additional incentive to sales associates by reducing time spent away from
the office and the cost of travel and lodging.
In Our Classroom and at Your Office
Corporate Recruiting Program
Sales associates learn how to use Howard Hanna’s innovative tools and programs effectively, including our exclusive
100% Money Back Guarantee and Hanna2Go. Our training
equips new and experienced sales associates with cuttingedge practices that enhance their value to today’s sellers
and buyers. This effectively differentiates your agents from
the competition, enabling your team to compete more effectively for every listing and sale opportunity.
Hanna Travel Worldwide
“Fast Start” Sales Training
Online Continuing Education
You and your team get the Howard Hanna time-saving
advantage and convenience of accredited courses online
to stay current with continuing education requirements for
routine license renewal.
Advanced Sales Training
Your team benefits from the availability and convenience
of specialized and accredited education courses for Residential Relocation Specialist, Distinctive Homes Marketing, New Construction Sales and more. Professional
designation courses such as CRB, CRS and others are
Howard Hanna provides Branchise owners with prospects
generated through their year-round Corporate Recruiting
Initiative. Potential sales associates and staff members
identified in your local market area are referred directly to
you for interviews. This service is included at no additional
cost to Branchise partners.
Howard Hanna Branchise partners and their sales associates are provided with access to annual incentive trips
to places like Hawaii, Paris, Rome, Las Vegas, Miami and
more! These fun, exclusive Howard Hanna events cultivate
more interoffice referrals, boost team morale and create
more opportunities for shared learning to benefit your sales
team and increase their income.
Group Health Insurance
Howard Hanna’s Secure Advantage Group Health Insurance is open to Branchise team members. Having affordable health insurance provides a point of differentiation
over most competing real estate brokerage firms.
Support and Profitability
Ongoing Consulting & Support
Business consultants can be expensive. With a Howard
Hanna Branchise, you have access to some of the industry’s best minds right in your local market area. Branchise
partners have full access to all Howard Hanna programs.
Equally important is the additional management support
necessary to implement those programs successfully into
your offering of services to your clients and customers.
Online, on the Phone, and in Your Office
Your Branchise support team is there for you. Whether you
prefer e-mail, telephone or face-to-face interaction, your
Branchise Support Team can accommodate you. From
goal setting to P&L analysis, our team approach will ensure
that we provide you with the best assistance available in
each facet of your business.
Your Bottom Line
There is a direct relation between price and value as they
apply to anything you buy. Tools to run your business are
no different. Your Howard Hanna Branchise provides you
with access to the same tools that have been used to build
the 4th largest real estate company in America. Since
1957, the Howard Hanna Company has been crafting tools,
systems and strategies to compete more effectively in their
real estate brokerage business. Branchising with Howard
Hanna may be the most cost-effective way to acquire the
established, proven tools and systems you need to manage
and grow your bottom line.
Adapting to a Changing Market
Today’s buyers and sellers expect more service from their
real estate professional. Your Howard Hanna Branchise
equips you with the tools you need to meet and exceed
their expectations. As you adapt and your sales associates implement the tools and systems best suited for your
market, you will likely experience a new level of success.
Mergers & Acquisitions
Many owners of real estate brokerage firms do not have
a viable exit strategy. As you explore expansion plans for
your business, you may decide to acquire a competing
company as a way to gain market share. Howard Hanna
can help you by finding and funding merger and acquisition
opportunities. Additionally, if your plan is to sell your business at some point, your Howard Hanna Branchise team
can help you to identify a buyer for your business at the
appropriate time.
Hannamobile
You can offer your Associates a hand with one
of the most important tools they have...their car.
They can work hard and qualify for a monthly
“Hannamobile Allowance.” A truly effective marketing tool working hard for you every day!
Is Branchising right for your team?
Our Branchise Team Partners tell us:
How is Branchising different?
• It’s much easier to recruit more successfully both new and
experienced sales associates.
• The 4th largest home seller in the United States according to Real Trends magazine’s most recent rankings,
Howard Hanna Real Estate Services is a successful real
estate brokerage business operator that actually helps you
grow your income through Branchising.
• It reduces the cost in both dollars and time to have the
best Internet marketing technology and support.
• It significantly reduces the demands on your time to train
new associates, retrain and retain experienced associates
and maintain continuing education.
• You are not charged a regional advertising fund fee.
• It’s easier to maintain listing, selling, managing, training,
administrating and “relaxing.”
• To assure connection, the Hanna Leads Network connects your company and your agents to customers and clients directly.
• You get many more quality incoming referrals and more
high-end listings and sales.
• Your Hanna Dashboard helps you and your agents effectively manage your leads to maximize income opportunities.
• You keep more of the money you earn each year rather
than less (compared to national franchising).
• We are also members of the national Realty Alliance connecting you with more direct leads nationwide.
• It surrounds you with trusted peers with whom you can
confidentially discuss real estate-related issues or transaction problems when there is a need.
• We’re a family owned and operated real estate brokerage business. Therefore, we better understand your
day-to-day challenges operating a profitable real estate
brokerage business.
• Your income can grow significantly in the first year.
• It makes owning and managing a real estate company
fun again.
• They wish they had done it sooner!
HOWARD HANNA BRANCHISE
2013 SURVEY RESULTS
1. My affiliation with Howard Hanna as a Branchise partner
provides more leads than I had on my own. 100% Agree
• We’re a regional company focused specifically on
your region (more offices, more signs, more sales people
and more referrals).
• We’re actively involved in your market through listing, selling and relocation referrals, enabling us to drive more business to you.
• We are successful in Mortgage, Title and Insurance, and
offer those services to all Branchise offices as additional
tools to help you and your sales team increase your income.
2. My affiliation with Howard Hanna as a Branchise partner
improves my ability to get listings. 95% Agree
3. My affiliation with Howard Hanna as a Branchise partner
makes it easier to recruit agents. 84% Agree
4. My affiliation with Howard Hanna as a Branchise partner
helps me provide more and better training for my agents.
90% Agree
5. My affiliation with Howard Hanna as a Branchise partner
has made my business more valuable. 100% Agree
Branchising works whether you are located in the eastern,
midatlantic or midwestern United States and beyond.
Both established companies and those just starting have
found that Branchising delivers more leads,
grows your income and provides more support.
What our Branchise Owners have to say!
“After 10 years as an ERA franchisee, we increased our business 100% in our first year as
a Howard Hanna Branchise and get more leads
through Howardhanna.com and Howard Hanna
Relocation!”
-Tom Simon, Broker/Owner
Howard Hanna Simon Real Estate
Rostraver, Pennsylvania
“After 8 years as a Century 21 franchisee, I joined
the Howard Hanna family as a Branchise partner
and increased my business 200% in the first year.
The network referral connection, marketing tools,
support and ongoing training are outstanding! It
was the best business decision I ever made.”
-Sandy Geary, Broker/Owner
Howard Hanna Geary Real Estate
Somerset, Pennsylvania
“Our number of listings increased 43% in the first
five months using the 100% Money Back Guarantee as a listing tool.”
-Tiffany Meyer, Broker/Owner
Howard Hanna J.C. Meyer REALTORS®
Ashland, Ohio
“We became #1 in every category in our market
after co-branding our name with Howard Hanna’s
and using their innovative marketing tools like the
100% Money Back Guarantee to home buyers.”
“I chose Branchising after 15 years as an ERA
franchise because of the success of other Branchise owners I knew in other markets. We get
more leads and our listings, sales and agents
substantially increased in the first 14 months.
Hanna marketing tools, relocation network and
Internet presence made the difference.”
-Bob Baum, Broker/Owner
Howard Hanna Wilson Baum Real Estate
McKeesport, Pennsylvania
“We were already #1 in our market but needed
Branchising to continue to grow. Our business
has increased over 300% in the past 7 years.”
-Barbara Alexander, Broker/Owner
Howard Hanna Premier Properties
Morgantown, West Virginia
“After joining the Howard Hanna Real Estate
Service family, we have experienced astounding
growth. In just 9 short months, our company has
grown from one office, 12 agents to 4 offices and
fast approaching 100 agents.”
-Marilu Sochor, Co-Owner
Howard Hanna Realcom Realty, LLC
Dublin, OH
“Our business increased more than 50% in our
first 8 months as a Branchise office. We’ve now
opened 3 more offices.”
-George W. Holt, Broker/Owner
Howard Hanna Holt Real Estate
Chautauqua, New York
-Robin Viola, Broker/Owner
Howard Hanna Mortimer Realty
Weirton, West Virginia
For more information, please don’t hesitate to contact:
Ron L. Dishler
Senior Vice President, Branchising & Licensing
Office: 412-967-9000 Ext 292
Cell: 412-952-1751
Email: [email protected]
Tom Schoeller
Senior Vice President, Branchising, Mergers & Acquisitions
Eastern U.S.
Cell: 570-460-0272
Email: [email protected]
Glenn R. W. Henry
Vice President, Branchising, Mergers & Acquisitions
Midwestern U.S.
Cell: 440-759-2443
Email: [email protected]
All conversations are kept strictly confidential!
www.howardhanna.com