July 12, 2010 - Brevard Business News

Transcription

BBN
Vol. 28 No. 28
Brevard
Business
July 12, 2010
News
A Weekly Space Coast Business Magazine
PMC, MedFast venture
brings first urgent care
center to Port St. John
By Ken Datzman
PORT ST. JOHN — Parrish Medical
Center has opened a custom–designed
7,000–square–foot urgent–care facility on
Port St. John Parkway, the first such
complex of its type for this particular
market and one of only a few commercial
projects in the area since the construction
cycle turned down three years ago.
The $1.1 million investment positions
the Titusville–based provider to meet the
urgent–care needs of this growing community well into the future. Urgent care is the
treatment of minor illnesses and injuries,
from fevers to sprains and strains.
“Presently, there are about 100,000
people who live within a 10.3–mile radius
of our facility,” said Christopher Fox,
director of Parrish Healthcare Center,
whose complex houses the new MedFast
Urgent Care Center. “With the opening of
MedFast, we are responding to the needs of
the community.”
The LEED–certified Parrish Healthcare
Center is Port St. John’s largest outpatient
facility, with more than 70,000 square feet.
And the new urgent–care center fits
perfectly with the overall theme.
MedFast at Parrish Healthcare is a
showcase for Brevard County’s urgent–care
market. The building has wide–open
spaces, stylish interiors, a sizable waiting
area, and multiple examination rooms that
are larger than the typical urgent–care
center setup. A lot of planning went into
the concept, which is a model that could be
footprinted in many communities.
Fox said PMC built the 7,000–square–
foot urgent–care area but didn’t complete
the space “until we could find the right
partner and the right group to run it.”
PMC ventured with MedFast Urgent
Care Centers, a group of local physicians.
MedFast is expanding its brand in the
county. The first MedFast Urgent Care
Center opened three and half years ago in
the Baytree area of Melbourne. The
Parrish Healthcare Center location is the
second MedFast clinic in the region.
“We would like to be the ‘McDonald’s’
of urgent–care medicine — serve it fast
and efficiently,” said MedFast partner
See MedFast Urgent Care Center, page 19
BBN photo — Adrienne B. Roth
MedFast Urgent Care Centers has opened its second location in Brevard. Partnering with Parrish Medical
Center, MedFast, a local business, is now seeing patients at Parrish Healthcare Center at Port St. John.
PMC built a 7,000–square–foot dedicated area for MedFast. Dr. David Williams, left, who is board
certified in emergency medicine, is a MedFast partner. Christopher Fox is director of Parrish Healthcare
Center. Dr. Williams said he is looking to grow the MedFast brand in more communities.
Mortgages that require little money down now more commonplace
Homebuyers with little money for a
down payment are finding more home
loans available for a low down payment or
even no down payment.
These mortgages are becoming more
commonplace even as the country recovers
from a housing bust made worse by the
popularity of low–down–payment mortgages during the housing boom.
The Federal Housing Administration
insures loans with small down payments.
And private mortgage insurers have
lowered their down–payment requirements.
It’s even possible to get a mortgage
today with no money down. The nation’s
biggest credit union offers “zero–down”
mortgages. The Department of Veterans
Affairs and the Department of Agriculture
guarantee home loans with no down
payments.
Following are a few options for borrowers seeking low–down–payment and zero–
down–payment home mortgages:
Veterans Affairs (formerly the Veterans
Administration) guarantees no–down
purchase mortgages for qualified veterans.
Private lenders originate VA loans, which
the VA guarantees. There is no mortgage
insurance. The borrower pays a funding
fee, which can be rolled into the loan
amount.
The VA funding fee varies, depending
on whether the veteran served in the
regular military or in the Reserves or
PRESORTED
STANDARD
US POSTAGE
PAID
BREVARD BUSINESS
NEWS, INC.
By Holden Lewis
Scripps Howard Service
National Guard, and whether it’s the
veteran’s first VA loan or a subsequent one.
The funding fee can be as low as 2.15
percent or as high as 3.3 percent.
The Department of Agriculture’s Rural
Please see Mortgages, page 16
BBN
DIGEST
MIMA volunteers clean two
miles of shoreline in county
On June 19, MIMA employees and family members
held their first Adopt–A–Shore event with 40 volunteers
cleaning a stretch of shoreline from Canova Beach in
Indian Harbour Beach to the Doubletree Suites Hotel —
roughly two miles of coastline.
Working for about two hours, the volunteers were
able to collect 10 bags of litter, in support of Keep
Brevard Beautiful.
With more than 72 miles of coastline in Brevard
County, it’s a big undertaking to manage litter and
reduce its threat to marine life.
The Adopt–A–Shore program allows businesses,
groups and organizations to take an active role in
protecting the environment by adopting a portion of
shoreline and making a commitment to remove litter
from the site at least once a quarter.
“This was a very rewarding project for all of us,” said
Vicki Gavaghan, director of quality initiatives for MIMA.
“Spending a few hours to help keep our beaches clean for
everyone that lives here is a great way to be a part of the
community.”
Gavaghan said teen volunteers joined in and were
able to earn community service hours. “We’re already
looking forward to the next time,” she said.
MIMA is an independent, physician–owned multi–
specialty group comprised of more 100 physicians
representing 26 medical specialties. For information,
visit www.mima.com.
Adopt–A–Shore is a public–private partnership
designed to motivate and educate the community about
the problems associated with marine debris and to
provide the best volunteer litter–removal program for
Brevard shorelines.
Visit www.keepbrevardbeautiful.com for more
information.
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Ford & Harrison LLP, a national labor and employment law firm with an office in Melbourne, is among the
highest ranked labor and employment law firms in
Florida, according to the 2010 edition of “Chambers
USA: America’s Leading Lawyers for Business.” The
firm was also ranked at the top of its practice area in
Georgia, Illinois, South Carolina, Tennessee and
nationally. Ford & Harrison has received top rankings
by Chambers USA in Florida since 2003. In addition to
the overall firm awards, 24 individual Ford & Harrison
attorneys from across the country were also recognized
by Chambers. Seven of the 24 lawyers practice with the
firm in Florida, including Andrew Hament in
Melbourne. The others are Peter Corbin, Jacksonville;
William Radford, Miami; James Brown and Thomas
Garwood Jr., Orlando; and John Edward Alley (retired
partner) and Robert Hall Jr., Tampa. Chambers &
Partners conducted more than 10,000 interviews over a
period of six months in order to compile the information
for publication. The factors used to determine the
rankings are “legal ability, professional conduct, client
service, commercial awareness, diligence, commitment,
and other qualities most valued by the client.”
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JULY 12, 2010
BBN
DIGEST
Health First report finds more than
$100 million donated to community
ROCKLEDGE — Despite the weakened economy, an
internal Health First Inc. analysis indicates that the
nonprofit organization provided $105.4 million of
unreimbursed health care, charity care, donations to local
health–care services, and other community benefits in
fiscal year 2009.
The findings are part of the Health First’s just–released
Community Benefit Report.
The internal analysis examined the amount of care,
services, and other support Health First provided to
Brevard County that was not reimbursed by insurance
payments, government programs, and patient payments,
among other sources.
The report found Health First provided “real medical
care” valued as much as $80.7 million to the community in
the form of charity care, care not covered by Medicare,
Medicaid or other insurance payments, or care provided to
patients who could not pay their bills.
In addition, the report found Health First provided an
additional $3 million in cash, outreach services, subsidies,
donated time, or other valuable benefits to community
organizations.
“We understand most people don’t know how much
behind–the–scenes work Health First does in our community,” said Health First spokesman Elliott Cohen.
“These are dollars and services that Health First
provides because we believe in supporting our community
as much as possible. From providing life–saving care to
anyone regardless of their ability to pay for it to helping to
keep a neighborhood clinic open, it is all part of that
community support.”
The remainder of the more than $105 million was in
the form of various donations and services, he said.
Additional information is available in the Health First
Community Benefit Report.
Atkinson is new executive director
The American Cancer Society has hired James
Atkinson as the new area executive director for Brevard,
Volusia, and Flagler counties. The American Cancer
Society in Brevard will host a meet–and–greet open house
from 4 to 7 p.m. on Aug. 2 at its new location, 4450 W. Eau
Gallie Blvd., in Melbourne. Atkinson brings more than 20
years experience in international sales and marketing,
business development, training, and strategic planning to
his new position. Before joining the American Cancer
Society, Atkinson was the sales director for Solar Blue,
where he developed sales divisions for two of its core
businesses. He also worked for Acorn Stairlifts, leading the
sales–development effort and the expansion of its sales
division. From 2003 through 2008, Atkinson joined Transit
TV, a digital–based media company. He was the national
sales manager, where he expanded the sales division from
a local sales team to a national six–market sales organization. Atkinson developed markets in Orlando, Atlanta,
Milwaukee, Chicago, New York and Los Angeles. He sat
on the board of the Out of Home Video Advertising
Bureau, where he led the development of its website
design. Originally from England, he moved to Florida in
2003 with his wife Diane and son Connor.
JULY 12, 2010
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EDITORIAL
UF releases ornamental peanut plants for use as lawn, groundcover
By Tom Nordlie
Homeowners tired of watering, fertilizing and mowing
grass have a new low–maintenance lawn option —
peanuts. No, it’s not the crunchy snack. And these plants
don’t produce food.
University of Florida researchers say a plant called
rhizoma perennial peanut is gaining popularity as a
groundcover. A distant cousin of the well–known crop,
perennial peanut is already used to produce livestock
forage and hay. Some types make a hardy, attractive lawn
or groundcover.
To spur interest, UF’s Institute of Food and Agricultural Sciences has released two rhizoma perennial peanuts
for ornamental use, Arblick and Ecoturf. They are formally
announced in the current issue of “Journal of Plant
Registrations.”
Both grow low to the ground and produce dense green
foliage with small yellow–orange flowers, said Ann Blount,
an associate professor with UF’s North Florida Research
BBN
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PUBLISHER
Adrienne B. Roth
EDITOR
Ken Datzman
OFFICE MANAGER
Frank Schiffmann
Brevard Business News is published every Monday by
Brevard Business News Inc. Bulk Rate postage is paid at
Melbourne, FL and Cocoa, FL. This publication serves
business executives in Brevard County. It reports on
news, trends and ideas of interest to industry, trade,
agribusiness, finance, health care, high technology,
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Letters to the Editor must include the writer’s signature
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32904, or email [email protected].
and Education Center in Marianna.
The plants were released into the public domain, so
anyone may buy, sell or grow them.
Ken Quesenberry, a retired UF agronomist who’s
studied the crop for years, points out that some plants
marketed as perennial peanut do not grow from communal
root systems, called rhizomes.
Those root systems help the plant withstand heavy foot
traffic and allow them to bounce back from winter frost.
Sometimes called pintoi perennial peanut, the non–
rhizoma plants are suitable for South Florida but aren’t as
cold–tolerant as rhizoma varieties, he said.
Researchers didn’t breed the plants — instead, they
collected wild specimens in South America in the 1950s,
Blount said. For decades afterward, UF agronomists Tito
French and Gordon Prine studied these and other perennial peanuts as potential livestock forage and hay crops; in
recent years they began providing samples to commercial
sod producers.
Blount hopes the new perennial peanuts catch on,
because only one forage variety is widely grown in the
state. Called Florigraze, it’s produced on about 30,000
acres.
“UF made a conscious effort to broaden the genetic
diversity of perennial peanut by giving these plants away,”
she said.
Here’s why: If too many people grow genetically
identical plants, one disease or pest could potentially
destroy them all. When multiple varieties are grown,
there’s less risk.
Fortunately, rhizoma perennial peanuts are tough.
They require about half the water turfgrass does, and need
little fertilizer–like most legumes, rhizoma perennial
peanuts produce their own nitrogen.
UF is evaluating almost 40 rhizoma perennial peanuts,
some of them suited to ornamental use, he said. Researchers hope to identify shade–tolerant varieties, which would
expand the crop’s potential for home lawns.
Quesenberry said it’s anyone’s guess whether perennial
peanut will ever rival turfgrass in popularity. But the
legume will probably get attention in communities with
water restrictions, he said.
Some businesses install perennial peanut lawns and
many consumers are intrigued, said Jerry Stageman, an
owner of Sunset Specialty Groundcover in Jacksonville.
But recent economic woes have slowed sales, he said.
“People just don’t have as much money to spend right
now,” said Stageman, who grows about 50 acres of
ornamental perennial peanut and installs it statewide.
Greater public awareness could boost demand, said
Steve Basford, a Jackson County–based grower and
president of the Perennial Peanut Producers Association.
Another possibility is that perennial peanut and
turfgrass could be grown together in lawns, which might
reduce the need for nitrogen fertilizer, said Gary Knox, a
professor at UF’s North Florida Research and Education
Center in Quincy.
“We’re just getting started exploring the possibilities,”
Knox said. “It looks like a sure winner when we come up
with the right varieties.”
Tech preserves university history, honors Professor Emeritus Weber
Florida Institute of Technology owes a debt of gratitude
to Professor Emeritus Harry Weber, who arrived at the
university (then, Brevard Engineering College) in 1966 to
head the Department of Electrical Engineering.
To acknowledge his many contributions, the university
is establishing the Harry Weber Archives in Evans
Library, a new repository for Florida Tech history.
Promoting the location for the archives, in fact, is another
effort by Weber.
Weber secured accreditation for the electrical engineering program through what is now the Accreditation Board
for Engineering and Technology. He also acquired a
$250,000 National Science Foundation grant for college
science improvements. The grant enhanced the laboratory
experience for engineers and increased classroom capacity
on campus.
“Harry did whatever it took to enhance the Florida Tech
experience and provide a quality education for students,”
said Gary Wells, executive committee president of the
Florida Tech Professors Emeriti.
The archives will provide a central, convenient location
for campus visitors to view the university’s historical
accomplishments. It will also showcase Florida Tech’s
technical expertise through innovative electronic and
physical displays, and demonstrations.
To make the archives a reality the Florida Tech
Professors Emeriti Executive committee and the Alumni
Association plan to create a dedicated space in Evans
Library, which will be named the Harry Weber Archives.
“We need to raise approximately $25,000 to adequately
construct and manage the space so that historic documents
and artifacts may be properly stored and shared,” said
Wells.
The committee’s goal is to secure funding this summer
in order to dedicate the Harry Weber Archives during
Homecoming Nov. 3–7, 2010.
For more information, visit www.fit.edu/support and
click the “Make a Gift” button at the right. Or, contact
Rosalind Weiss, director of annual giving, at 674–6849 or
at [email protected].
Florida Bar honors three longtime area attorneys
Three area attorneys from the Eighteenth Judicial Circuit were among 166 attorneys recently honored by The Florida
Bar for 50 years of dedication to the practice of law. The attorneys are: Mike Krasny, Indialantic; Howard Lee Mayes Jr.,
Titusville; and Charles Rickman Stack, Melbourne. Their service to the profession was acknowledged during a luncheon
at The Florida Bar’s Annual Convention held at the Boca Raton Resort. To be recognized, attorneys must be members in
good standing of The Florida Bar and attain their 50th anniversary of admittance to the practice of law in 2010. The
Eighteenth Judicial Circuit encompasses Brevard and Seminole counties. The luncheon was sponsored by The Florida
Bar’s Young Lawyers Division. Retired Florida Supreme Court Justice Major Harding was the featured speaker.
JULY 12, 2010
BBN
DIGEST
UCF to meet industry demand
with new degree; BCC a partner
ORLANDO — A wave of retirements nationwide has
resulted in a scarcity of professionals with up–to–date
computer language knowledge and software development
skills.
Responding to that need and requests from companies
such as Disney and Lockheed Martin, the University of
Central Florida is partnering with several colleges to
launch a new Software Development track within the
bachelor of applied science program.
The track, funded by a three–year, $570,348 grant from
the National Science Foundation, will be the first–of–its–
kind in Florida’s State University System.
Brevard, Lake–Sumter and Valencia community
colleges and Seminole State College are collaborating with
UCF to establish the program. Classes are expected to
begin during the 2012–13 academic year.
The UCF track will better prepare community–college
graduates for high–wage jobs — the median annual wage
is $70,940 — in high–tech careers that involve creating,
testing and implementing the codes that help users
interact with computers, said Craig Tidwell, special
programs manager for UCF regional campuses, which
received the grant.
The curriculum will be created in partnership with
industry leaders, including Electronic Arts, Disney and
Lockheed Martin, that are looking for employees who
specialize in modern software languages, databases and
web and mobile–device development.
“We’re looking at current computer programming
students and considering what their next logical set of
skills would be,” said Tidwell. “This program will give
them the opportunity to obtain their bachelor’s degrees
while improving important skills.”
The Software Development track is designed for
community–college graduates with associate of science
degrees in computer programming and analysis. Those
graduates’ options for furthering their software–development education typically have been limited to the pursuit
of degrees in theoretical or business–focused computer
science.
Students will be able to continue their studies at the
UCF regional campuses that share the same campuses as
the project’s four community and state college partners,
including Brevard Community College.
The demand for well–educated, high–level computer
programmers spreads far beyond local industry. The state
of Florida and the U.S. Department of Labor have
projected continued expansion in the computer programming industry, and the Bureau of Labor Statistics has
estimated a 38 percent growth rate in the field nationally
from 2006 to 2016.
The corporate partners will work closely with the
colleges’ computer programming faculty members and
current students to develop the curriculum, which will
build on skills the students are learning while pursuing
their associate degrees. Tidwell anticipates that planning,
assessment and course development will take about two
years.
To learn more about UCF’s partnerships and regional
campuses, visit www.regionalcampuses.ucf.edu.
JULY 12, 2010
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BBN
DIGEST
Space Coast Pops announces
performing artists event winners
The Space Coast Pops Orchestra conducted its 14th
Annual Brevard Young Performing Artists Competition in
early June at the Melbourne/ Viera Holiday Inn Conference Center.
The competition is open to any Brevard County
youngster aged 20 and under. They perform in vocals,
dance or instrumental.
Pops Executive Director Alyce Christ said the contestants continue to “get younger each year.” This year they
ranged from 9 to 17 years.
Here are the winners listed in order:
l The first prize of $500 went to Bethany Grace Hargis,
age 11. She performed “Miniature Concerto.” Hargis lives
in Merritt Island. The first–prize winner usually has an
opportunity to appear in the Pops Concert Series.
l The second prize of $300 was presented to Clement
Li, age 16, who performed “Praeludium Allegro.” He lives
in Merritt Island.
l The third prize of $200 was won by Ivan Rao, age 9,
who performed “Concerto No. 1, Second Movement.” He
lives in Rockledge.
l Honorable mention: $100 to Tristan Rhodeside, age
15, who performed “Concerto in C Major No. 2.” He lives in
Merritt Island.
l Honorable mention: $100 to Ryan Crabbs, age 16,
who performed “Concerto for AltoSax.” He lives in Merritt
Island.
l Honorable mention: $100 to Nathaline Germain, age
14, who performed “Chanso de l’adieu.” She lives in Palm
Bay.
Health First offers free diabetes foot checks
The Health First Wound Management and Hyperbaric
Center at 5191 S. Babcock St., NE, in Palm Bay is offering
foot screenings for anyone who has been diagnosed with
diabetes. This is free service of Holmes Regional Medical
Center. The screenings include an evaluation of feet
circulation, and temperature. The foot checks also include
patient education and recommendations for proper foot
care. According to the American Diabetes Association,
individuals with diabetes may suffer from poor circulation
(blood flow) to the legs and feet (lower extremities) and are
less able to fight infection and heal when injury to the
lower extremities occurs. The foot checks are held every
Wednesday from 1 to 4:30 p.m. Advance appointments are
required and can be made by calling the Health First
Community Engagement Center at 434–4335 or sending
an e–mail to Community@Health–First.org. You can also
visit the Health First Wound Management and Hyperbaric
Center to make an appointment.
Identity theft presentation set July 21
The Sunflower House is offering a free presentation on
reducing the risk of identity theft from 10:30 to 11:30 a.m.
on Wednesday, July 21, at Merritt Square Mall. Karen
Savage of Florida Memorial Gardens and Funeral Home
and Dignity Memorial will present information on how to
reduce the risk of becoming a victim. The class is open to
the public. The Sunflower House is a senior and caregiver
resource center located in Merritt Square Mall. Call 452–
4341 with questions or to register.
JULY 12, 2010
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Riverside Bank honors Holliday
of Palm Bay with a scholarship
Asrtonaut hall of Fame
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7-05-10
page 12
Riverside National Bank, a division of TD Bank,
recently awarded Chelsea Holliday of Palm Bay with a
$1,000 college scholarship in the bank’s ninth annual
College Scholarship Program. Students attending either a
two– or four–year post–secondary school were eligible to
apply. Holliday was selected based on her academic goals,
community service and written essay about why she feels
she deserves the money.
“Our scholarship program is another example of
Riverside’s commitment to the town of Palm Bay,” said
Riverside Bank’s Janet Cathy, vice president and regional
manager. “Riverside, now a division of TD Bank, is
dedicated to supporting education. We know this program
will make a difference in the life of the scholarship
recipient.”
Holliday currently serves her community by being
involved in the Best Buddies program, Police Athletic
League and volunteers as a church secretary.
After obtaining her associate degree this summer from
Brevard Community College, Holliday plans to pursue a
forensic psychology degree at Florida Institute of Technology in Melbourne.
Nelson opens RE/MAX 2000
Advance Your Career with a Master’s Degree!
• MBA • Management & Leadership
• Counseling
Cocoa Beach Chamber to host breakfast
• Computer Science/Distributed Systems
Webster Univ
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Palm Bay • 956-6700
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For all degree programs and details, visit:
www.webster.edu/spacecoast
The RE/MAX Florida Region has announced the
opening of RE/MAX 2000 in Melbourne. Rich Nelson,
broker–owner of the franchise, has been an associate
with the RE/MAX network for two years. RE/MAX 2000
opened June 1 and provides service throughout Brevard
County. Along with residential real–estate professionals,
RE/MAX 2000 specializes in the listing and selling of
waterfront properties. The agency also handles commercial properties and runs a property–management
division. Nelson says there’s no better time to open a
new real–estate brokerage than now. “There are many
opportunities that exist in today’s market, especially for
first time homebuyers. The real–estate market fluctuates with time and right now, in Melbourne, it’s a great
business to be in and an excellent way to serve members
of our community.” The new office is located at 4250 N.
Wickham Road. For more information about the agency,
call 255–1080 or send an e–mail message to
[email protected]. RE/MAX was founded in 1973 in
Denver, Colo., by Dave and Gail Liniger. It has grown to
a global network of nearly 100,000 sales associates.
The Cocoa Beach Area Chamber of Commerce will host
a breakfast from 8 to 9 a.m. on Friday, July 16, at the
International Palms Resort and Conference Center, 1300
N. Atlantic Ave., in Cocoa Beach. The program is titled
“Safeguard and Market your Business through the BP Oil
Spill.” Registration begins at 7:30 a.m. An executive from
Visit Florida will be the keynote speaker. A panel of
experts will be in attendance for questions and answers,
including Vincent Lopresti, area manager, U.S. Small
Business Administration, and Robert Lay, director,
Brevard County Emergency Management Office. The fee
to attend the breakfast is $20. The event is open to the
public. To register, contact the Cocoa Beach Area Chamber
at 459–2200 or visit www.cocoabeachchamber.com.
JULY 12, 2010
BBN
DIGEST
Port St. Lucie resident wins
Florida Tech’s Potter Award
Nicholas Gagliardo, a civil engineering major at Florida
Institute of Technology, has earned the university’s James
G. Potter Award for Excellence in Physics.
He qualified for the award based on his all–around
academic excellence and his top score in a physics question
and calculation competition.
A resident of Port St. Lucie, Gagliardo completed 54
college credits at Indian River State College while still
attending Lincoln Park Academy High School in Fort
Pierce. As a high school student, he participated in the
Math Olympics and Brain Bowl regional competitions.
At Florida Tech, he has remained on the Dean’s List for
his high grade–point average. He participated in the 2010
American Society of Civil Engineers regional competition
and was active on his department’s steel bridge–building
team. In the 2010–2011 academic year, he will be the steel
bridge–team captain.
Potter, the award’s namesake, retired as head of the
physics department at Texas A&M University and became
head of the physics department at Florida Tech in 1968. In
the 1980s, he retired as department head, but continued
operating the physics laboratories and training graduate
student assistants as instructors.
The Potter Award has been given in his memory since
his death in 1992.
Petro Plumbing to celebrate 45th year
Petro Plumbing Service Inc. in Cocoa Beach will
celebrate its 45th anniversary with a community open
house from 9 a.m. to 1 p.m. on Saturday, July 10. There
will be food, drinks, vendor displays and door prizes. The
store’s address is 157 N. Orlando Ave. On that day, there
will be a special Petro Plumbing offer from 9 a.m. to 1 p.m.
Anyone who schedules a repair order during those hours
will be offered the first hour of service at $45, which is the
store’s 1965 pricing, said Bob Petro. The business was
founded by John and Velma Petro. Nine family members
spanning four generations have been involved in the
business. Today, Bob Petro and Dave Petro are the sole
owners of Petro Plumbing Service. For more information
about the company, call 783–5422.
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Sucich promoted to group manager
Craig Sucich has been promoted to group manager for
PBS&J’s aviation east division based in Orlando. Sucich
will oversee daily operations, planning, staffing, and
pursuits for the aviation practice in Orlando and portions
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design, and construction of airport– development projects.
Sucich has served as a project manager and senior project
manager on numerous assignments including design,
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worked on several major airport projects in Florida,
including Miami International Airport, Orlando Sanford
International Airport, St. Lucie County International
Airport, Kendall–Tamiami Airport, and Northwest Florida
Beaches International Airport. Sucich holds a bachelor’s
degree in aerospace engineering from the University of
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JULY 12, 2010
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BBN
BUSINESS
Opportunities abound in commercial real–estate market for bold
investors — warehouse buildings at values below construction
costs; supply of vacant land, development at a standstill in county
By Ken Datzman
Forecast of a recovery in the commercial real–
estate industry has vacancies leveling out late this
year or in early 2011. Some sectors though will
continue to experience the delayed effects of the
recession.
But forecasting results have been thrown off
course before in what has turned out to be a
market where sustainable, broad improvement is
slippery.
“A lot of people thought this would be a 12– to
14–month downturn. It’s getting a little old now,”
said National Realty of Brevard’s Alan King, a
University of Florida graduate who heads up the
company’s commercial division in Melbourne.
Colleague Jack Ryals calls the new commercial
forecast by the National Association of Realtors “a
defensible theory, probably consistent with the way
a lot people feel around here. At some point, the
demand is going to start cutting into the amount of
space on the market, because hardly any new
construction is happening in the county. Development is basically at a standstill.”
Florida has advantages over other areas of the
nation, Ryals said, which should help in the
recovery. “We are a right–to–work state and
Florida has no personal income tax. These are
tremendous advantages over other parts of the
nation.”
So, is this a false bottom or the beginning of a
firm foundation? “Nobody knows. Is it now, is it
going to be later this year, early next year, or
beyond? That is one of the problems with the
commercial market today, it’s a tough call to make
on the timing of the turnaround,” said Ryals, who
joined National Realty’s commercial division in
2004, after 34 years as a local businessowner.
A Florida Tech M.B.A. graduate, Ryals operated
Turner’s Department Store in downtown
Melbourne before starting a career in real estate.
Three decades ago, he says there were “a few light
manufacturing businesses in downtown Melbourne
and a lot of vacant buildings. I remember when
some music teachers were occupying space for
three hours a day in some of the vacant buildings.”
Today, the downtown area is a vibrant business
district, with some of the county’s best restaurants
and shops. The area was able to transform itself
because years ago entrepreneurs saw opportunities
ahead, took chances, and opened enterprises there.
The willingness and ability to weigh risk versus
return can pay off, and the commercial real–estate
market appears to abound with opportunities for
those who have the boldness and the financial
means to invest in properties that have taken a
steep fall in value over the past four years.
Is today the time to buy well–priced, high–
quality commercial real estate?
“That’s the question we get asked by our
customers all the time,” said Ryals. “Historically,
interest rates are at a 50–year low. Acquisition
prices are half of what they were five years ago.
Very possibly, this is one of those times when an
investor might look back and reflect, saying, ‘I
could have bought this property for a certain dollar
figure in 2010.’ When asking prices are far below
replacement values, you’ve got to feel there is room
above for movement, and not below.”
Clearly, there is opportunity in the industrial
property market, especially for cash–rich buyers
who are patient investors, say Ryals and King, who
both hold the Certified Commercial Investment
Member Institute designation.
Leasing activity in the industrial sector is below
historical levels with higher vacancies, more
tenant concessions from landlords, and a sharp
decline in rental rates. All this has cut sharply into
industrial property values.
In general, “I think we have lost about 10 years
of equity in many sectors of commercial real
estate,” said King, who is the current chairman of
the Melbourne Planning and Zoning Board.
“We’re looking at 2000–2001 prices again in
commercial real estate, and in some cases even
lower. We’re seeing warehouse buildings that are
on the market for $25 per square foot. They were
$125 per square foot not long ago. These are $80
and $90 square–foot buildings at cost. If you are
financially capable and can wait for improved
market conditions, there are investment opportunities in warehouses,” King said.
“Renting them for $5 or $6 a square foot would
produce a tremendous return,” Ryals added.
If you look at price versus value, today would
seem like a once–in–a–lifetime opportunity to
acquire commercial real estate and hold it for the
long term.
“If an investor can buy it for a price of 10 years
ago, buy it at an interest rate that hasn’t been as
low since the 1950s, and buy it for half of what it
would cost to build, you would think that people
would be flocking to our office, but that’s not the
case,” said King, who has worked in the commercial real–estate business for more than two
decades.
And in all those years, the market has shown
trends and patterns, he said. “I think we have a
lack of patterns right now and that’s making it a
difficult market.”
But King and Ryals say they have been doing
Alan King, right, and Jack Ryals are commercial real–estate professionals with
National Realty of Brevard in Melbourne. They say some of the best commercial
real–estate deals right now are in the warehouse sector, where values have fallen
significantly in the past three years.
deals with a range of customers who are looking for better returns
than what money markets, certificates of deposit, savings accounts,
and Treasury bills are paying. The stock market’s volatility this year
has driven away a lot of people as well.
Savvy income–seeking investors have been sizing up the various
commercial real–estate sectors — office, industrial, retail and
multifamily — for bargains. “They are considering income–producing
properties because T bills and alternative investments are not
performing the way they did years ago,” Ryals said. “But they are very
particular in examining the quality of the income stream on these
properties,” he said.
Capitalization rates, a ratio used to estimate the value of income–
producing properties, are in the 8 to 10 percent range for quality
properties. The cap rate is the net–operating income divided by the
sales price or value of a property expressed as a percentage. “We
think cap rates will move higher as inflation sets in, and we believe
there will be inflation,” King said.
JULY 12, 2010
BBN
BUSINESS
Florida Tech reaches out to aerospace community with four new
master’s programs tailored to enhance careers, job marketability
of area space workers — to roll out this fall at two classroom sites
By Ken Datzman
Florida Institute of Technology, whose roots are
tied to the nation’s space program going back 50
years, has committed significant resources to
expand its portfolio of graduate degrees targeting
the local aerospace community, specifically engineers, scientists, and managers who may face job
uncertainly as the industry transitions.
The Nathan M. Bisk College of Business has
added four master’s degrees as part of its Spaceport
Education Center operation, which is under the
direction of Ralph Harper Jr., a former longtime
aerospace–industry manager.
The new degree entries, set to roll out this fall,
are: master of business administration, master of
science in acquisition and contract management,
master of science in logistics management, and
master of science in project management.
Dr. Harper, a professor in the Extended Studies
Division of the College of Business, said the off–
campus programs are designed to provide value to
the students, help streamline their career advancement, and better position them in the job market.
“It generally takes one to two years to train an
individual who does not have an M.B.A. degree or a
master’s in project management, that’s what I’ve
found in my years of hiring engineers and managers
in the aerospace business,” said Dr. Harper, who for
many years was the logistics configuration manager
for air defense at Raytheon Technical Services Co.
“The management area is what I consider the
‘arts’ and the engineering area the ‘science.’ We’re
trying to integrate the two in the classroom. For
example, Florida Tech’s M.S. in project management
is a perfect fit for the aerospace engineer/scientist. It
gives him the ability to move beyond the engineering piece and into the management of engineering
projects. He’s now equipped with the tools to
manage the business element,” added Dr. Harper,
who has three degrees in business administration.
He earned a bachelor’s degree from the University of Maryland, an M.B.A. from Hampshire
College, and a doctor of business administration in
information technology from Nova Southeastern
University. He also holds the Certified Information
Security Manager designation, awarded by the
Information Systems Audit and Control Association.
Dr. Harper will be one of the professors teaching the
classes.
With the new additions, the Spaceport Education
Center, part of Extended Studies Division, will be
offering a total of nine graduate degree programs
this fall. The existing programs include master’s
degrees in computer information systems, computer
JULY 12, 2010
science, software engineering, space systems, and
space systems management.
“By expanding the programs, we are able to help
those who may be transitioning in the work force
from the shuttle program to either the private sector
or to a new space adventure,” said Theodore “Ted”
Richardson III, senior associate dean of the College
of Business and director of Florida Tech’s Extended
Studies Division.
“This is definitely aligned with our school’s
mission and interest. Florida Tech was founded to
provide education for aerospace workers,” he said.
The Spaceport Center also offers a number of
certificate programs.
A former executive with Xerox Corp., Eastman
Kodak Co., and Kinder Products, Dr. Richardson
manages 11 Extended Studies sites in five states.
The locations, mainly on military bases, serve
roughly 1,236 graduate students.
Dr. Richardson, who has worked in both the
academic arena and the corporate world, is a
University of Pittsburgh mechanical engineering
graduate. He went on to earn an M.B.A. degree from
the Rochester Institute of Technology and a
doctorate in higher–education management from
the University of Pennsylvania.
The Florida Tech programs, open to anyone
interested in pursuing a graduate degree in these
select disciplines, will be conducted in the evenings
at the Johnson Law Center in Rockledge and at a
classroom facility outside the Kennedy Space Center
compound, said Dr. Harper. The KSC–area location
has not yet been finalized, he said.
The program expansion also is a sign Florida
Tech is looking to recapture a bigger slice of the
aerospace market for graduate education. Presently,
about 40 students are enrolled in the programs.
Before 2001, Florida Tech offered most of these
degrees at Cape Canaveral, including the M.B.A.,
said Dr. Richardson.
“But because of some organizational changes in
the College of Business, we stopped offering the
M.B.A. at Cape Canaveral and a couple of the
management degrees. At one time, we had about
150 students enrolled at Cape Canaveral. So we are
looking to get back to the beginning of where we
were and be able to offer a mix of programs geared
to the aerospace market.”
“I believe the M.B.A. program at the Spaceport
Education Center will be one of our fastest–growing
enrollments, along with project management,” Dr.
Harper added.
A master’s degree may provide you with expert–
level training for a new career or advancement in
your current field. Many employers, especially
business and technology companies, may not hire
Florida Tech’s Spaceport Education Center, part of the Extended Studies
Division, is expanding with master’s degrees in business administration, logistics
management, project management, and acquisition and contract management. Dr. Ted Richardson III, right, is director of the Extended Studies Division
and senior associate dean of the Nathan M. Bisk College of Business. Dr. Ralph
Harper is director of the Spaceport Education Center.
you without one. “If you want to enhance your career, the best way to
do it is earn a graduate degree in a specific field in which you would
like to enter or grow into,” said Dr. Richardson.
Florida Tech teaches the students how to apply the knowledge and
skills they have learned in the classrooms, and to be innovative
thinkers. “We need better thinkers. We don’t need people who just
repeat things ‘out of the box.’ We need innovators,” Dr. Richardson
said.
The U.S. Census Bureau reported in 2008 that people who held
master’s degrees earned $11,492 more than workers with only a
bachelor’s degree. But in terms of return–on–investment, there are
demonstrable plusses if you earn a master’s degree.
Over the course of a working lifetime, the Census Bureau reports
that completing a master’s degree can add up to more than a half–
million dollars in earnings over a bachelor’s degree. The projected
lifetime earnings for people completing a master’s degree show net
earnings (after subtracting graduate–school costs) of $1.5 million.
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These progams are sponsored in part by the State of Florida, Department of State,
Division of Cultural Affairs through the Florida Arts Council and the Brevard County Board
of County Commissioners through the Brevard Cultural Alliance, Inc.
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Businesses step up to sponsor
Brevard Zoo’s summer program
The Brevard Zoo in Viera has kicked off its annual
“Summer Saturday Nights” program, which will run every
Saturday night through Aug. 28. To beat the summertime
heat, Brevard Zoo will extend hours of operation to 9 p.m.
all nine Saturdays in July and August.
Thanks to local businesses that sponsored the program,
admission is free to everyone each Saturday night in July
and August, starting at 5 p.m. Last admission is 8 p.m.
Sponsors this year include Bright House Networks, Health
First Health Plans, Viera State Farm agent Dan Adovasio,
and Ron Jon Cape Caribe Resort.
As part of Summer Saturday Nights, most of the zoo
animals will be out on exhibit until dusk each night.
However, the free flight aviary and the butterfly exhibit
will be closed as well as Paws–On.
Each night, the zoo will provide musical entertainment
from 6 to 8:30. Other available activities for patrons
include a chance to go kayaking, ride the train, feed giraffe,
and enjoy a “special animal encounter” at 7 p.m. Patrons
will not be able to bring food and drink into the zoo
starting at 5 p.m.
As part of Summer Saturday Nights, Brevard Zoo’s
education department will offer a “Summertime Spectacular Night Hike Series” for children 4 to 12 years old.
Each program includes exclusive use of the new Paws–
On play area and includes crafts, games, animal encounters, and dinner. The nights are themed. The summer
dates are: July 24, and Aug. 14: “Home Sweet Habitats”;
July 10 and 31, and Aug. 21: “Investigators”; and July 17,
Aug. 7 and 28: “It’s all Relative.”
Summertime Spectacular Night Hike Series runs from
5 to 9 p.m. Cost is $20 for zoo members, or pick three
events for $48. For non–members, each night is $24, or
pick three nights for $63. To register, call 254–9453,
extension 219. For more information on these events, visit
www.brevardzoo.org.
Top–selling Latin recording artist at UCF
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PROSPECT
OFFICE
Newly Renovated
SBA Approved Hub Zone
725-1240
Fresh off the release of his album “El Patron,”
reggaeton music sensation Tito “El Bambino” is set to
perform at the UCF Arena at 9 p.m. on Friday, July 23.
Tickets priced at $35, $45 and $75 are on sale now,
exclusively through Ticketmaster by calling 1–800–745–
3000, visiting www.Ticketmaster.com, or at the UCF
Arena box office. Tickets will also be available at select
Bravo supermarkets. Fans can also purchase the “El Amor
Meet & Greet Package” for $175. This package includes
one top price VIP general–admission ticket or reserved
ticket, one pre–show “meet–and–greet” with Tito “El
Bambino,” and one autographed Tito “El Bambino” poster
or photographer. Since the 2009 release of his album “El
Patron,” Tito “El Bambino” has set several sales records in
the Latin music industry. Originally part of the duo Hector
and Tito, he branched out on his own to gain more success
as a solo artist. Most recently, Tito was nominated for 17
awards at the Billboard Latin Music Awards, taking home
eight. He also recently received three nominations to
Premios Juventud, an award show presented by Univision
for Spanish–speaking celebrities in the areas of film,
music, sports, fashion, and pop culture.
JULY 12, 2010
BBN
DIGEST
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CAPE CANAVERAL — Frank Culbertson, senior vice
president and deputy general manager at Orbital
Sciences Corp., will be the guest speaker for the National
Space Club meeting at 11:30 a.m. on Tuesday, July 13, at
the Radisson Resort at the Port in Cape Canaveral.
His presentation is titled “Commercial Space Flight.”
Headquartered in Dulles, Va., Culbertson’s responsibilities include the execution and performance of all
Orbital programs related to human space flight including
the Commercial Orbital Transportation System and the
Launch Abort System Program for the Orion spacecraft.
Before this position at Orbital, Culberton was a senior
vice president at SAIC, following an 18–year career as an
astronaut. Culbertson has flown three space missions and
logged more than 144 days in space as shuttle commander, pilot, and station crewmember.
He is a 1971 graduate of the U.S. Naval Academy.
Culbertson has received numerous honors including the
Legion of Merit, the Navy Flying Cross, the Defense
Superior Service Medal, the NASA Distinguished Service
Medal.
For reservations to attend the luncheon, contact
LaDonna Neterer at 383–6135, or send an e–mail
message to [email protected]. The website
is www.nscfl.org.
!
Orbital’s Culbertson to discuss
commercial space flight at event
The American Tribal Love-Rock Musical
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Learn about Spaceport programs July 28
The faculty and administrators of Florida Tech’s
Spaceport Education Center will host a “meet–and–greet”
social from 4 to 6:30 p.m. on Wednesday, July 28, at
King’s Duck Inn on Merritt Island. The address is 4155
N. Courtenay Parkway. They will discuss the master’s
degree programs offered at Florida Tech’s Rockledge and
Kennedy Space Center classroom locations, known as
Spaceport. The event is open to all prospective students
interested in Florida Tech’s graduate programs. Refreshments will be served. For more information about Florida
Tech’s Spaceport operation, call 504–4142 or send an e–
mail message to [email protected], or visit http://
es.fit.edu/off–campus/spaceport.
Cocoa Beach Chamber gets tourism grant
Visit Florida, on behalf of the Florida Commission on
Tourism, has awarded an advertising matching grant to
the Cocoa Beach Area Chamber of Commerce’s Convention and Visitors Bureau for the 2010–11 fiscal year,
which got under way July 1. The announcement of the
grant, in the amount of $2,500, came during the
commission’s June 12 meeting in Tallahassee. The
purpose of the grants is to help local governments and
nonprofit entities do more effective tourism marketing.
“We were pleased that Visit Florida and the Florida
Commission on Tourism selected us from among a large
number of grant applicants,” said Shannon Stanley,
director of the Cocoa Beach Area Chamber of Commerce’s
Convention and Visitors Bureau. “These funds will be
used to create a collateral marketing tool and support an
advertising campaign on a cable network. Ultimately,
this project will help us better position the Cocoa Beach
Area as a desirable destination,” Stanley added.
JULY 12, 2010
Songs from the musical,
sung by the Star Children
Friday July 16 & Saturday July 17, 2010 8:00 PM
Located at the corner of 5th Street South and Brevard Avenue, Cocoa Beach
Tickets $10 - Call (321) 783-3127 for Reservations
Presented by special arrangement with Tams-Witmark
FOR MATURE AUDIENCES ONLY
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Space Florida, NASA break ground for
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PRESIDENT, CEO & DIRECTOR
BOB MAYS
Florida Business Bank proudly welcomes
new President, CEO & Director Bob Mays.
KENNEDY SPACE CENTER — At a recent ceremony, Gov. Charlie Crist and other
officials broke ground for Exploration Park, Kennedy Space Center’s next–generation
technology and commerce park.
Lt. Gov. Jeff Kottkamp, local legislative officials and senior leadership from Space
Florida and KSC gathered on the grounds of NASA’s Space Life Sciences Laboratory
(SLSL), where ISS–bound payloads are prepared for flight, to celebrate the event.
“This is a tremendous milestone in the transformation of Florida’s $8–billion–a–year
space industry and will enable the Sunshine State to tap into a greater share of the $250
billion global space marketplace,” Crist said. “I commend the Space Florida team for its
vision on this unique project, which is already gaining significant interest from the
commercial, civil and defense industries.”
The SLSL will serve as the anchor building for Exploration Park, which is scheduled to
open its first facility in early 2012. Florida’s newest research and innovation park will be
built adjacent the SLSL on NASA–KSC property, but will feature easy access for commercial tenants outside KSC security–gate locations.
Exploration Park will host diverse aerospace–related activities for interested commercial, civil and military tenants. The park will be located near existing launch and payload–
processing facilities, providing a direct benefit to tenants with business models that
include gaining access to space.
“Exploration Park is building on Kennedy Space Center’s rich history of innovation,”
said Kottkamp. “The types of cutting–edge businesses that will operate from Exploration
Park will play a significant role in growing Florida’s innovation economy. On behalf of the
state of Florida, we look forward to watching Exploration Park grow to become a leading
research and technology campus for our state.”
Phase 1 of Exploration Park is expected to include eight new buildings totaling 315,000
square feet. Space Florida has signed a 60–year lease with NASA to develop 60 acres of
usable space on KSC property for the park, which will also incorporate the adjacent SLSL
and enable other new laboratory and high–bay capabilities.
To date, six letters of intent have been signed by potential tenants of Phase 1 facilities.
These companies cannot be identified at this time, however, as they are currently
protected under non–disclosure agreements with Space Florida, Kottkamp said. Tenant
announcements are anticipated in the near future.
In the 2010 State Legislative Session, Space Florida received $7.5 million from the
Economic Development Transportation Trust Fund to be used for horizontal infrastructure development in Phase 1 of Exploration Park.
Space Florida received strong support on this effort from Crist, Kottkamp, Senators
Mike Haridopolos, Thad Altman and Mike Fasano, along with Representatives Dean
Cannon, Steve Crisafulli, Rich Glorioso and Mike Horner.
Brigham Clark named director of real estate
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Call us at 321.253.1555
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The Coy A. Clark Co. in Melbourne has appointed Brigham Clark as director of real
estate for the family company. He is the son of company founder Coy Clark. Brigham
Clark will oversee all aspects of the firm’s property–management and commercial–leasing
portfolio. He earned his degree in business administration from the University of Central
Florida and has worked with his father in development since he graduated two years ago.
Brigham Clark plans to continue in management of the company’s properties and
development of new properties in the future. The Coy A. Clark Co. was founded in 1981. It
is a full–service real–estate company specializing in commercial leasing and property
management, development, consulting, and sales. The company has 12 commercial
properties, including office and retail facilities totaling more than 250,000 square feet. For
more information, contact Brigham Clark at 723–9888 or visit www.coyclark.com.
Shuler to conduct 2,000–item auction in Titusville
Cliff Shuler Auctioneers & Liquidators Inc. in Titusville has been contracted by various
municipalities, colleges, bankruptcy trustees, tax collectors and secured lenders to sell at
auction a wide range of items including boats, diamonds, antiques, artwork, heavy
equipment and cars and trucks. The public auction will be held at 1 p.m. on Sunday, July
25, at 422 Julia St., in downtown Titusville. In all, more than 2,000 items will be auctioned that day. There is no charge to attend the event. Photographs of the merchandise
and more details are available at www.soldfor.com.
JULY 12, 2010
DIGEST
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United Space Alliance honors its
suppliers; area firms singled out
HOUSTON, Texas — United Space Alliance recently recognized seven suppliers that
have made significant contributions to America’s space program. The business enterprises
are spread across the nation and demonstrate the diversity of contributions required for
support of human space flight.
“We at USA recognize that not only does it require a dedicated, talented and skilled
work force to accomplish our NASA mission, but we must also have an equally dedicated
network of suppliers,” said Don Herring, USA director of supplier and Florida customer
relations.
Recipients of the 2009 Small Business of the Year Award are Engravers Metal
Fabricators (EMF) Inc. of Merritt Island, Small Business of the Year; Impact Industrial
Supplies Inc. of Tampa, Small Disadvantaged Business of the Year; and A–B Computer
Solutions of Mandeville, La., Small Woman–Owned Business of the Year.
Recipient of the Historically Underutilized Business Zone Business of the Year was
QTS Inc. of Houston, Texas. This year there was a tie for Veteran–Owned Business of the
Year: Met–Con Inc. of Cocoa and Kernco Inc. of Danvers, Mass. The Large Business of the
Year was Lockheed Martin Space Systems of Littleton, Colo.
“Just as with our employees, we also strive for diversity across our supplier base,”
Herring said. “Of a supplier base of more than 2,600 businesses, we’re extremely proud
that two–thirds of them are small businesses, the true engine of innovation in America. So
far in calendar year 2010, nearly 69 percent of our purchase orders have gone to small
businesses and since our inception we have awarded more than $2.6 billion to small
businesses.”
EMF supports USA in both the space shuttle and Orion programs providing design
and fabrication for critical requirements, such as the ethylyene propylene dienen monomer flight covers used on the solid–rocket boosters.
Met–Con provides the main–flame deflectors at the shuttle launch pads which
routinely experience damage during lift–off. Met–Con partnered with USA and introduced
a “much–improved method” of removing the old refractory material using high–pressure
water driven robots, thus reducing time for performance, resulting in manual labor cost
savings and increased personnel safety.
Kernco fabricates and processes vacuum–bottle assemblies for the Orbiter Aft Fuselage
Gas Sampling System. Their “high quality” vacuum–bottle assemblies sample the air
during ascent, providing USA the air–sample data needed to analyze any ascent anomalies, such as leaks, in the Orbiter propulsion system.
A–B Computer Solutions provides innovative improvements to hardware–maintenance requirements. Their solutions have saved USA roughly “$250,000 per year.”
QTS supplies professional financial services to USA ranging from complex financial
modeling to cost performance and monitoring. Their services fulfill a “critical need in a
period of uncertain budgets and requirements.”
Lockheed Martin Space Systems develops and manufactures STA–54, an ablative
material for on–orbit repair capability of the space shuttle thermal–protection tiles.
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National Realty recognizes top producers
Gale Bray, broker of National Realty of Brevard Inc., has announced her company’s
top–producing associates for May. The top listers were: Linda Alf, of the Melbourne office;
Susan Northwood, Indialantic; Sandy Rickabaugh, Palm Bay; Waterman Team, Palm
Bay; Donna Sprague, Port St. John; and Cyndi Jones, Sunree–North Melbourne. Top
sellers: Beth Glover, Melbourne; Maria Kaps, Melbourne; Judith Kaiser, Indialantic;
Waterman Team; Worth Team, Palm Bay; and Andrea Betting, Suntree–North
Melbourne. Top producers: Vincent Solazzo, Melbourne; Kaiser; Rickabaugh; Waterman
Team; Karen Vidak, Port St. John; and John Farace, Suntree–North Melbourne.
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Palm Bay Hospital earns double accreditations
Palm Bay Hospital has received two prestigious accreditations from the American
College of Radiology. It has earned ACR accreditation in both breast ultrasound as well as
CT scans. The ACR awards accreditation for the achievement of high practice standards
after a peer–review evaluation of a facility’s practices. Image quality and procedure
evaluations are conducted by board–certified radiologists and medical physicists who are
experts in the field. The program also evaluates personnel qualifications, adequacy of
facility equipment, quality–control procedures, and quality–assurance programs.
JULY 12, 2010
FULL COLOR
www.cag-architects.com
BBN
DIGEST
Division of Cultural Affairs grant to King Center
The Maxwell C. King Center for the Performing Arts Inc. of Brevard Community
College was recently awarded a grant from the Florida Division of Cultural Affairs.
The King Center, posting a score of 96.5, ranks second in the state in the highest level
of the “Sponsor–Presenter” category and fourth overall among the 254 applicants.
“This grant will allow us to continue our mission to provide a high level of performing
arts to the community and contribute to the center’s continued ability to offer a rich array
of performing arts during these challenging economic times,” said Steve Janicki, executive
director of the King Center, housed on BCC’s Melbourne campus.
He said the $7,662 award from the Division of Cultural Affairs will help make it
possible for the King Center to serve Brevard County through underwriting ticket
admissions for nonprofit organizations; provide outreach activities that don’t generate
income; offer family–friendly admission prices for Theatre for Youth and Outreach
programs, and teacher–friendly fees for professional–development workshops.
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Jay Rudy looks to recruit 100–member team
Jay Rudy, a former U.S. Air Force major, is a Brevard County resident who supported
his wife Linda Rudy through her eight–year battle against breast cancer. Together, they
were very involved with Susan G. Komen for the Cure of Central Florida. Since Linda’s
passing in December of 2009, Jay Rudy has devoted himself to raising breast–cancer
awareness and supporting the mission of the Komen for the Cure. He is attempting to
recruit a 100–member “Fight Like A Girl” team to participate in the 14th annual Central
Florida Race for the Cure on Oct. 17 at Bright House Networks Stadium, at the University
of Central Florida in Orlando. His efforts through Komen Central Florida will assist the
women of Brevard County and Central Florida who face one of life’s greatest challenges.
To join the “Fight Like a Girl” 2010 team, go to www.komencentralflorida.org. Click “Race
for the Cure” and join his team. Team members will receive a “Fight Like A Girl” T–shirt.
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Development mortgage–guarantee program is so popular that it ran out of money this
spring. Congress is expected to cough up more in time for summer homebuying season.
Some borrowers are surprised to find that Rural Development loans aren’t confined to
farmland. The USDA has maps on its website that highlight eligible areas. In addition to
geographical limits, the USDA program has restrictions on household income, and it’s
intended for first–time buyers, although there are exceptions.
The USDA mortgage comes from a bank, and there is no mortgage insurance. Instead,
the USDA levies a 2 percent guarantee fee, which can be rolled into the loan amount.
The zero–down options listed above are restricted to limited groups of buyers. With a
minimum down payment of 3.5 percent, the Federal Housing Administration is the low–
down–payment option that’s available to the most people.
Today, about 30 percent of all home–loan borrowers get FHA–insured loans, up from 3
percent during the housing boom. The FHA gained market share after many other low–
down–payment options (such as piggyback loans) evaporated in the housing bust.
Losses to the insurance fund compelled the FHA to hike rates. The FHA charges an
upfront premium of 2.25 percent of the mortgage amount. On a loan with the minimum
down payment, there’s an annual premium of 0.55 percent of the mortgage amount, or
$550 a year for each $100,000 borrowed.
There is one more option for borrowers in the “low–down–payment” camp: a standard
home loan with “private mortgage insurance.” A number of companies offer private
mortgage insurance for home loans with down payments of less than 20 percent. PMI is
not the same thing as FHA insurance, a form of public mortgage insurance.
Typically, monthly private mortgage insurance costs more than FHA insurance for
borrowers who put down 5 percent. However, PMI costs less than FHA for loans with
down payments of 10 percent or more. Private mortgage insurance has another edge over
FHA. Under certain conditions, you can cancel PMI earlier — as soon as two years after
you get the loan, compared to a wait of at least five years to cancel FHA insurance.
PMI has become easier to get. From the start of the housing bust until just recently,
mortgage insurers slapped a “declining–market” label on the worst–hit housing markets
and required minimum down payments of 10 percent or more, instead of the traditional
minimum of 5 percent. Now, at least some of the insurers have relaxed the requirements,
even in hard–hit states like Florida, Arizona, California, Nevada and Michigan.
JULY 12, 2010
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MedFast Urgent Care Center
Continued from page 1
Dr. David Williams, who is board–certified in emergency
medicine and has practiced in his field for 18 years.
“What we’re trying to do with MedFast is standardize
the care in urgent–care medicine. When a patient comes to
a MedFast Center, he or she is going to receive a certain
quality of product. That’s what we’re all about,” he said.
Dr. Williams chaired the department of emergency
medicine at Wuesthoff Health System for 10 years. Also,
he was the owner of a private, independent group practice
of emergency physicians who worked at the two Wuesthoff
hospitals, in Rockledge and Melbourne. Dr. Williams is the
medical director for the Florida Medical Training Institute
and for the cities of Cocoa, Rockledge, and Titusville.
He said he enjoys living in Brevard and practicing
medicine. Dr. Williams said he came up with the MedFast
idea as a way of helping to ensure his future in the county.
“I want to stay in Brevard. And, I believe there is a big
need for this type of care. We are seeing it in other parts of
the nation.”
Recently, MedFast repositioned itself in the Baytree
market and moved to 7925 N. Wickham Road. “We saw 26
patients the first day after moving across the street from
our former location, and 18 of those were new patients who
walked in for treatment,” said Dr. Williams, adding that
business has been strong.
Roughly 30 percent of the patients pay cash for their
MedFast services at the Melbourne site, he said.
The MedFast Urgent Care Center at Parrish
Healthcare treated 10 patients on its first day of business.
“We are anticipating seeing from 30 to 40 patients a day,
on average,” Dr. Williams said.
The MedFast Center at Port St. John provides the
community with its first comprehensive, multidisciplinary
emergent–care facility, featuring emergency–room
experienced physicians, physician assistants, and nurse
practitioners, along with a full complement of advanced
treatment and diagnostic–imaging services.
The MedFast team at Parrish Healthcare treats all
types of emergent or urgent illnesses, such as fractures,
cuts that need stitches, sprains, respiratory infections,
influenza, and sports and other injuries, for example.
In addition, the center will offer occupational medicine,
workers’ compensation and corporate–health services,
physicals, and vaccinations.
Urgent–care medicine is experiencing explosive growth
across the nation. There are more than 8,500 urgent–care
businesses in the U.S., according to the Urgent Care
Association of America. The number of centers is increasing by about 300 per year. The majority of these centers
are owned by physicians or groups of physicians, says the
UCAA.
The surging growth, with more than 100 million visits
annually to urgent centers in the U.S., has created a new
sector of care, or a new gateway, as the distribution of
services is being reconfigured. The demand is driven by the
85 percent of the population who are healthy. They are
medical consumers who want treatment quickly, conveniently, and affordably.
“Most of our visits are less than one hour, from start to
finish. The ones that take longer unusually require further
testing — laboratory studies, X–ray or CAT scans,” Dr.
Williams said.
The urgent–care model breaks the mold of the typical
Monday through Friday, 8 a.m. to 5 p.m. delivery system.
Dr. Williams says the majority of MedFast’s business “is
when doctors’ offices are not open.”
At urgent–care centers, services are provided seven
days a week, on average 13 hours each day, and an
appointment is not required.
Urgent–care centers are not the same as in–store retail
clinics. Urgent–care centers provide a broader scope of
services and treat a wider range of patients. In general,
they have different staffing models.
Dr. Williams said urgent–care centers help to improve
both access to care and the proper utilization of health–
system resources. Increasingly, the hospital emergency
room has served as an after–hours delivery system, but it’s
not the place to go for routine medical problems because of
its cost structure and inconvenience, he said.
“We are seeing patients at MedFast who would rather
not wait in an emergency department. If it is not an
emergency, it makes sense to push your patients from the
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emergency department into an urgent–care setting,” Dr.
Williams said.
He added, “An emergency department visit is $800.
We’re going to see them for $110. If you are an insurer,
where would you want the patient to go? We’re affordable.
If you don’t have health insurance, you can see a physician
for $110.”
The growing number of uninsured people accounted for
nearly one–fifth of the 120 million hospital–based emergency department visits last year, according to the Agency
for Healthcare Research and Quality. The report says the
health–care system has forced too many uninsured
Americans to depend on the emergency department for the
care they need.
When Parrish Medical Center made plans to build its
outpatient facility to serve Port St. John and the surrounding areas, including Canaveral Groves and Cocoa, the
executive team worked closely with the Port St. John
Advisory Group.
Comprised of community leaders, including Maureen
Rope, a Port St. John resident and PMC board member,
the group played a major role in addressing issues and
providing input for the development.
“They were heavily involved to the level of detail of
choosing the colors and requesting magazines for the
facility, all the way to helping chose the specific types of
imaging modalities, and physician specialties and
subspecialties,” said Fox.
At the top of Port St. John Advisory Group’s list was an
urgent–care center.
“The advisory group made it clear this was something
that was needed in the community,” said PMC’s Natalie
Sellers, director of communications and service excellence.
“The group had talked about it since the inception of the
Parrish Healthcare Center at Port St. John. And we
delivered on the promise. It’s part of the partnership, too,
of having MedFast come here.”
Dr. Williams said MedFast is looking to build on its
partnership with Parrish as it targets new areas for
expansion. “We think we have a great urgent–care model.
We’re excited about the future.”
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July 12, 2010 - Brevard Business News

Transcription

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