ILM: Brookyln - Press Pack

Independent Label Market: Brooklyn
OVERVIEW
Media Partners
Filter: Featured an ILM banner on their homepage, linking through to our event page on facebook. A
news story ran to preview the event, and a review of the day is due to run online ASAP.
Daily Swarm: Full interview with Joe (co founder of ILM) and Eric (owner of Brooklyn Flea) –
featuring the event flyer, link to ILM tumblr, alongside images and a short documentary of the first
ILM on Berwick Street.
MTV Hive: Were present on the day – conducting interviews with all the label bosses and music fans
on the day. Short documentary due to run online ASAP
Converse: ILM delivered a photo gallery of the day, and Converse interviewed Joe Daniel – feature to
run on Converse facebook ASAP
Press Coverage
Key Features
The New York Times – Two page feature on the event, including interviews with Joe (ILM), Eric
(Brooklyn Flea) and Jon Galkin (co founder of DFA Records)
Pitchfork – ran the exclusive first announcement for the event, and featured the Jimmy Fallon clip of
Portishead, alongside editorial about the release being sold at the ILM: Brooklyn event.
VICE – Interview feature with label bosses Young Turks vs. True Panther vs. Terrible Records.
Billboard: Interview feature with Joe, which embedded the soundcloud playlist and Berwick street
video. The Wall Street Journal and a fan page for ‘the xx’ (Fuckyeahthexx) reposted the Billboard
piece
L Magazine: Initially ran a news story previewing event, and followed up with a lovely photo gallery
from the day.
Further one page previews on Flavorpill, Brooklyn Vegan, Brooklyn Exposed and Mister Saturday
Night
Additional news stories across a number of American and UK sites, including Clash Music, Fact,
Mixmag, Music Week, NYU local, The Quietus, Tiny Mixtapes, plus many more ...
Filter Magazine
(03 Oct) ILM banner on homepage
Filter Magazine
(28 Sep) News story about ILM, with link to the blog and poster
http://filtermagazine.com/index.php/news/entry/look_filter_teams_with_converse_for_brooklyn_fl
eas_4th_annual_superstar_dj_
The Daily Swarm
(06 Oct) Big Interview feature with Joe and Eric feature on the homepage
th
The Daily Swarm Homepage (6 October)
The Daily Swarm
(06 Oct) Big Interview feature with Joe and Eric
http://www.thedailyswarm.com/swarm/interview independent label markets joe daniel ahead
weekends superstar dj record faire/
The New York Times
(06 Oct) Feature on Record Fair and ILM, and interview with Joe
http://www.nytimes.com/2011/10/07/arts/music/wfmu and superstar dj record fairs collectors
paradises.html?_r=2
Pitchfork (2 million unique users per month)
(09 Sep) Exclusive news story – first to run announcement.
http://www.pitchfork.com/news/43927 news in brief london indie labels at brooklyn flea new
kooks aa bondy albums telluride blues festival/
Pitchfork (2m unique users pm)
(06 Oct) Video of Portishead appearance on Jimmy Fallon along with text about the release being
sold at the market
http://www.pitchfork.com/news/44216 watch portisheads performance on fallon/
VICE
(14 Oct) Label Boss Feature Interview Young Turks vs. True Panther vs. Terrible Records
http://www.vice.com/read/indie label meet market young turks vs true panther vs terrible records
Billboard
(07 Oct) Interview feature with Joe, includes soundcloud playlist and Berwick street video
http://www.billboard.biz/bbbiz/industry/record labels/u k independent label market comes to
brooklyn 1005394952.story
Fuckyeahthexx
(07 Oct) Reposted the Billboard feature
http://fuckyeahthexx.tumblr.com/post/11164849601/u k independent label market comes to
brooklyn
Wall Street Journal
(08 Oct) Reposted the Billboard feature
http://onespot.wsj.com/business/2011/10/08/ca8b8/uk independent label market comes
The L Magazine
(10 Oct) ILM photo gallery
http://www.thelmagazine.com/TheMeasure/archives/2011/10/10/photos brooklyn fleas superstar
dj record fair and independent label market
The L Magazine
(22 Sep) News story about ILM with poster, link to blog and brooklyn flea website
http://www.thelmagazine.com/TheMeasure/archives/2011/09/22/brooklyn fleas annual record
fair coming in october and looking better than ever
Flavorpill
(08 Oct) Preview of ILM
http://flavorpill.com/brooklyn/events/2011/10/8/brooklyn fleas 4th annual superstar dj record
fair independent label market
Brooklyn Vegan
(06 Oct) Preview piece with link to blog and poster
http://www.brooklynvegan.com/archives/2011/10/independent_lab.html
Brooklyn Exposed
(08 Oct) Preview of ILM with event description, list of labels and link to the blog
http://brooklynexposed.com/events/entry/4138/2011 10 08
Mister Saturday Night
(05 Oct) Preview of ILM with poster and event time, date and location
http://mistersaturdaynight.com/tag/independent label market/
Clash Music (360,00 unique users pm)
(06 Oct) News story about the Portishead release being sold at the market
http://www.clashmusic.com/news/portishead to release new 12 inch
Clash (360,000 unique users per month)
(13 Sep) News Story with ILM and BFM logos, and link to facebook event page
http://www.clashmusic.com/news/independent label market hits brooklyn
Fact (95,000 unique users per month)
(12 Sep) News Story – plugged on homepage
Fact (95,000 unique users per month)
(12 Sep) News Story – plugged on homepage
http://www.factmag.com/2011/09/12/independent label market hits the us/
Fact (95,000 unique users pm)
(06 Oct) News story about the Portishead release being sold at the market
http://www.factmag.com/2011/10/06/portisheads chase the tear receives vinyl release/
Mixmag (120,000 unique users)
(29 Sep) News story about ILM with brooklyn flea and blog web address
http://www.mixmag.net/record fair hits nyc
Music Week (70,000 unique users pm)
(07 Oct) News story about ILM
http://www.musicweek.com/story.asp?sectioncode=1&storycode=1046906&c=1
NYU local
(07 Oct) News story about ILM with a description of each of the labels
http://nyulocal.com/city/2011/10/07/superstar dj record fair and independent label market this
weekend/
The Quietus (100,000 unique users pm)
(06 Oct) News story about the Portishead release being sold at the market
http://thequietus.com/articles/07120 new portishead single chase the tear
Tiny Mixtapes
(10 Oct) News story about the Portishead sold at the market
http://www.tinymixtapes.com/news/portishead announce release charity single then wait long
time physically release it
WinkBall
(07 Oct) Posted about ILM with logo
http://winkballblog.com/2011/10/winkball independent label market/
Young and Pretty
(07 Oct) Posted about ILM, with link to blog
http://www.yandp.tv/2011/10/independent label market this saturday in brooklyn/
Music For Perfect People
(06 Oct) Posted about ILM with embedded soundcloud playlist
http://musicforperfectpeople.com/tag/independent label market brooklyn/
Innocent Words
(06 Oct) News story about the Portishead release being sold at the market with link to blog
http://innocentwords.com/tabId/807/itemId/2977/Portishead Teams With XL Recordings to
Release Ch.aspx
IMF Mag
(06 Oct) Posted about ILM with embedded soundcloud playlist and poster
http://imfmag.com/2011/10/06/independent label market brooklyn mixtape/
Abeano
(06 Oct) News story about the Portishead release being sold at the market
http://www.abeano.com/portishead chase the tear mysterons/7647
The 405
(06 Oct) News story about the Portishead release being sold at the market
http://thefourohfive.com/news/article/portishead to release chase the tear 12 appear on fallon
Muso's Guide
(06 Oct) News story about the Portishead release being sold at the market
http://musosguide.com/portishead to release chase the tear single/18738
This Is Fake DIY
(06 Oct) News story about the Portishead release being sold at the market
http://www.thisisfakediy.co.uk/articles/news/portishead team up with xl recordings for new vinyl
release#.To3Nspsr2Ok
God is in the tv
(06 Oct) News story about the Portishead release being sold at the market
http://godisinthetvzine.co.uk/index.php/2011/10/06/portishead to release chase the tear vinyl on
xl listen here/
Twenty Percent Extra
(15 Sep) Posted about the ILM Brooklyn along with the Berwick street video
http://twentypercentextra.com/tag/independent label market/
The Quietus
(06 Oct) Tweet promoting Portishead vinyl being sold
http://twitter.com/#!/theQuietus/status/121951426900533249
The Quietus
(06 Oct) Tweet about ILM
http://twitter.com/#!/theQuietus/status/122055714997944321