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March 2016
SECURITY
DAN KRAMER, senior vice president of marketing
and merchant services, SHAZAM
IOWA ASSOCIATION OF BUSINESS AND INDUSTRY
A C U S T O M P U B L I C AT I O N F O R A B I
WHEN WE SEE
A DISCOVERY,
WE SHARE IT.
Sure, we’re investing in the jobs
of tomorrow. We just want them today.
That’s why we’ve been working so closely
with dynamic technology companies
to bring them to Iowa. Our research
institutions share discoveries
with local businesses, filling their
pipeline with breakthrough products.
Iowa brings together business leaders
to boost innovation and position us for
success in the global economy. Visit
iowaeconomicdevelopment.com.
And find out why innovation sees
Business Record IOWA | March 2016
Iowa as the land of opportunity.
2B
Iowa Targeted Bus Pubs_IEDA Why Iowa 9.6x10.75.indd 1
9/24/15 4:55 PM
A VIEW FROM THE TOP
Community colleges are a valuable partner
for Iowa businesses
IN PARTNERSHIP WITH
MARCH 2016
VOLUME 5 | NUMBER3
Paul Gregoire
ABI Chairman
President Michael Ralston
Senior Vice President, Public Policy Nicole Crain
Vice President, Member Development and Programs
Kathy Anderson
ABI Foundation – Vice President, Programs Kay Neumann-Thomas
Communications Coordinator Emily Schettler
Director, Public Policy Jessica Harder
Public Policy Counsel Myron Linn
ABI Foundation – Development Director Mary Mendenhall-Core
Bookkeeper/IT Chrissy Blake
Membership Coordinator Dorothy Knowles
Member Programs Director Holly Mueggenberg
ABI Foundation – Marketing and Programs Coordinator
Jessi Steward
Executive Administrative Assistant Michelle Vollstedt
Foundation Administrative Assistant Jane Galloway
Membership Development Services Gary Nash, Kerry Servas
Iowa Association of Business and Industry
400 East Court Avenue, Suite 100
Des Moines, IA 50309
515-280-8000 or 800-383-4224
Fax: 515-244-3285
Email: [email protected]
Web: www.iowaabi.org
Senior Graphic Designer Brianna Schechinger
Graphic Designers Danielle Miller, Lauren Hayes
Photographer Duane Tinkey
Copy Editor Stephen McIntire
Director of Advertising Ashley Holter
Senior Account Executives Lori Bratrud, Katherine Harrington,
Maria Davis
Director of Strategic Partnerships Carole Chambers
Office Manager Laura Stegemann
Inside Sales Representative Alison Damon
Director of Operations Jason Swanson
Business Manager Eileen Jackson
Administrative Assistant Jeanne Hammerstrom
Accounting Specialist Becky Hotchkiss
Chairman Connie Wimer
Publisher Janette Larkin
Business Record® (USPS 154-740, ISSN 1068-6681) is published by
Business Publications Corporation Inc., The Depot at Fourth, 100-4th
Street, Des Moines, Iowa 50309, (515) 288-3336. Contents © 2016
Business Record. Published weekly. Annual subscriptions $69.95.
Single copy price is $1.75. Copies of past issues, as available, may be
purchased for $4.50 each. Periodicals Postage Paid at Des Moines,
Iowa. POSTMASTER: Send address changes to Business Publications,
The Depot at Fourth, 100-4th Street, Des Moines, Iowa 50309.
Emerson/Fisher
Marshalltown
[email protected]
and then connect Iowans with the jobs and
careers available when that training is completed. Community colleges and Iowa’s other
post-secondary educational institutions are
vital to the success of the Elevate initiative.
Go to www.elevateiowa.com to learn more.
Additionally, if you want to learn more
about cybersecurity, a risk that should be on
every company’s radar, see the feature article
inside this edition of Business Record Iowa,
ABI’s monthly newsmagazine. You’ll find good
information about what other business leaders
are doing with regard to this important topic.
Finally, don’t forget to make your reservations now to attend the 2016 Taking Care
of Business Conference. ABI’s 113th annual
conference will take place in Sioux City June
14-16, and you do not want to miss it! Register
now at www.iowaabi.org.
Iowa needs leaders, and when it comes
to the people who are best equipped to fill
those roles, I ask, “Why Not ABI?” On second
thought, since we are celebrating a significant milestone with our community colleges
this month, it might be better said, “Why not
an educationally connected ABI?” Thank you
once more for your investment in ABI.
GET TO KNOW
MEET OUR NEWEST ABI MEMBERS
Midwest Speakers Bureau, Inc.
Dubuque Area Chamber of Commerce
Developers Realty Group
Poly Evolution, Inc.
Grefe & Sidney, PLC
Carl A. Nelson & Company
LaunchIT Corp.
Tulip City Agency, Ltd.
ACH Food Companies, Inc.
Learn more about how ABI membership could
benefit your company by visiting
www.iowaabi.org/membership/why-abi.
Iowa Association of Business and Industry. “The Voice of Iowa
Business since 1903” is the largest business network in the
state (serving as Iowa’s state chamber) with a long legacy of
advocating for a competitive business climate in Iowa. ABI
offers its nearly 1,500 member companies and their employees
opportunities to network, learn best practices in lean processes,
workforce, workers’ compensation, controlling health care costs,
employee drug testing, environmental issues and leadership. ABI
works “to foster a favorable business, economic, governmental
and social climate within the State of Iowa so that our citizens
have the opportunity to enjoy the highest possible quality of life.”
Last month, I had the pleasure of joining
my good friend Mark Hanawalt in addressing
attendees at a conference involving Iowa’s
community colleges. Mark and I discussed
the strong partnership that exists between
community colleges and Iowa businesses in
general and ABI member companies in particular. We talked about what businesses and
education should expect from each other
and how collaboration is the key to fostering
innovation. We are proud of the partnership
we helped create with the community college
system in Iowa and of the positive impact it
has on ABI member companies and other organizations across the state.
That discussion was a part of a conference
marking the 50th anniversary of service to our
state by Iowa’s community colleges. I know
that many of you work closely with your local
community college. Take a minute to let the
people there know how much you appreciate
the work they do in making Iowa better.
Perhaps the most visible component
of the community college-ABI partnership
is our work together on Elevate Advanced
Manufacturing. Elevate is the ABI initiative
to raise the profile of manufacturing jobs,
connect Iowans with training for those jobs,
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EVENT REWIND
Business Horizons Gilbert
FEBRUARY 9-12 | GILBERT HIGH SCHOOL
Juniors and seniors at Gilbert High School spent four days in February participating in
Business Horizons and gaining hands-on business experience. They got to create a unique
product out of junk and hear from businesspeople and artists, including David Williamson
(top center). The GHS gym was transformed into a “creativity zone” for students to build
the products they then pitched to investors at the end of the week.
March 30
Biotech Investor Showcase
At
ten
Biotech Startups, Investors and Partnering Opportunities
dO
2 evdeany
ne
March 31
Biotech Forum
Biotech Experts and Vendors, Panel Discussions and Networking
Many SpeakerS including:
March 30
ShowcaSe & ForuM
4B
Partner, Cultivian Sandbox
March 30-31, 2016
Debi Durham
FFa enrichMent center, ankeny, iowa
Jim Collins
Featuring The Biotechnology Industry’s Leading Experts
Register to attend one or both days.
To learn more, please visit:
viSit
Matt Bell
iowabio.org/innovationiowabio.org/pFg
Director, Iowa Economic Development Authority
March 31
Executive VP, DuPont
Deborah Mielewski
Senior Technical Leader of Materials Sustainability, Ford Motor Co.
Cassie Edgar
Associate General Counsel and Director, Research Strategy, Genus PLC
(Parent company of ABS and PIC)
Dr. John Greaves
preMier SponSorS
Vice President, Specialty Crops, Kemin Industries
or
Bo
th
Da
t!
ys
!
EVENT REWIND
Leadership Iowa University
FEBRUARY 19-20 | CEDAR FALLS
During their final session of
Leadership Iowa University,
students took part in an interactive
branding workshop at AMPERAGE
Marketing in Cedar Falls, tested
their acting skills and learned from
HR professionals who provided indepth feedback on each student’s
resume and cover letter.
AHEAD OF THE CURVE
5 reasons to nominate a student for Business Horizons
The ABI Foundation currently is accepting nominations and applications for
this year’s Business Horizons program, which will take place July 17-21 at Central
College in Pella.
Nominations and applications can be submitted at businesshorizonsiowa.org.
A 2015 Business Horizons participant talks with his Industry Advisers about the
activities that would take place during the week.
There are countless reasons to nominate the high school students in your
life for participation in Business Horizons, a unique weeklong personal and
professional development program of the Iowa Association of Business and
Industry Foundation.
Here are five ways Business Horizons can have a positive impact on the students you know:
1. Take on new challenges as part of a team.
Business Horizons presents students with a unique set of challenges not often
experienced in their regular classes. They’ll work together as an industry team to
achieve goals, while learning about economics, the free enterprise system and the
skills needed to be successful in today’s workplace.
2. Set themselves apart from the crowd with real-world experience.
Participation in Business Horizons helps students with initiative stand out
among their peers as young people who are focused and invested in their future.
3. Gain a fresh perspective on Iowa and a glimpse of college life.
For many participants, Business Horizons is a unique opportunity to interact
and build relationships with students from around the state and stay overnight on
a college campus, often for the first time.
4. Learn about career opportunities and interact with professionals from
around the state.
The Business Horizons experience exposes students to Iowa businesses
and professionals in a variety of fields. They leave with an understanding of
the opportunities available in the state to accomplish both their business and
their career goals.
5. Return to school even more focused and motivated to succeed.
Participants walk away with enhanced confidence in their ability as leaders.
Many students and their parents also say Business Horizons creates a greater interest in learning and motivation to work hard when they return to class in the fall.
5B
ELEVATE IOWA
Elevate Gives Manufacturing
an Edge
Michele Farrell | [email protected]
Elevate Advanced Manufacturing Program Coordinator, Measured Intentions
Competition for quality skilled employees is tough. The fact is, with the ongoing
middle-skills gap in Iowa, employers are looking for individuals trained in fields like
welding, computerized numerical control (CNC) and tool and die.
The situation has plagued Iowa’s advanced manufacturers for the past decade, but
in the last few years, the same manufacturers that used to fight over employees have
come together to work on a solution to the real issue. That solution is Elevate Advanced
Manufacturing, a statewide multifaceted marketing campaign that is changing perceptions and encouraging more young people to pursue careers in advanced manufacturing.
Over the past three years, Elevate has effectively started to change the negative
perception some have of manufacturing careers through social media, radio, print,
public relations and old-fashioned boots-on-the ground participation in public events.
The program even distributed a manufacturing-focused curriculum to more than
70,000 K-12 students.
Elevate now has a new tool in its toolbox called eduFACTOR, a program that has
been proven in other states to give manufacturing the edge it needs in persuading students and parents to take another look at modern manufacturing.
eduFACTOR is an online suite of multimedia resources available to schools by subscription. The suite includes dramatic videos showcasing manufacturing accomplishments, virtual field trip experiences, career pathways videos, hands-on CNC and 3-D
printing projects, interactive STEM (science, technology, engineering and mathematics) activities, manufacturing career success stories and much more.
Those who attended the 2015 Advanced Manufacturing Conference got to see the materials firsthand during a presentation by eduFACTOR founder and host Jeremy Bout.
Jeremy Bout, founder and host of eduFACTOR, spoke during the 2015 Iowa Advanced
Manufacturing Conference.
We are thrilled to be able to provide eduFACTOR to Iowa schools. These resources
have opened the eyes of young people in other states about the opportunities in manufacturing, and we are confident the results will be tenfold here thanks to our other
parallel marketing efforts through the broader Elevate campaign.
Elevate will choose five high schools from five identified regions (Northwest,
Northeast, Southwest, Southeast and Central) to pilot the eduFACTOR program, and it
is fully funding the subscriptions.
This is a big investment, but Elevate leaders are confident it will yield big returns
for our manufacturing members over the long term. Today’s students are tomorrow’s
workforce, and this workforce fuels our successful Iowa manufacturing economy.
For more information on Elevate Advanced Manufacturing, visit www.elevate.com.
For more information on eduFACTOR, visit www.eduFactor.org.
GROW YOUR BUSINESS.
Selling in the new economy requires more than winning at the sales transaction.
Today, top sales professionals must do more than build relationships
– they must educate and challenge customers.
Customers are more informed and more demanding. They ask tough questions
and shop around at an unprecedented rate. Today’s most successful sales people
have the essential skills to sell in the new economy.
regIsTer for this Public Workshop or contact Tero for custom delivery to
your sales team.
Outcome Driven Selling
6B
•
June 21-22 or November 1-2
•
Registration Fee: $695
Tero InTernaTIonal: Providing customized training proven
to transform people and deliver the results you need.
Achieve. Lead. Outclass.
www.tero.com | [email protected]
515.221.2318 ext. 204
Rowena Crosbie, President
CALENDAR OF EVENTS
CAPITOL BUSINESS
STRENGTHENING
CYBERSECURITY:
HARNESSING
TECHNOLOGY TO
PROTECT THE U.S.
Rep. Zach Nunn (R-Altoona)
[email protected]
MARCH 15
Iowa Business Day on the Hill
ABI Office | 400 E. Court Ave., Suite 100 | Des Moines
9 – 11:45 a.m.
MARCH 15
March Board Meeting (Invite Only)
1 p.m.
MARCH 18
Legislative Update Teleconference (Members Only)
9 a.m.
APRIL 7
Connecting Statewide Leaders
Council Bluffs
10:30 a.m.
APRIL 7-8
Leadership Iowa Session VI: Public Safety
Council Bluffs
APRIL 15
Legislative Update Teleconference (Members Only)
9 a.m.
APRIL 27
Creating a Drug-Free Workplace: Beyond a Drug Testing Program
8:30 a.m.
Reader
Survey
Go online
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Submissions
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Join the discussion
Visit www.iowaabi.org and click the “Events”
tab for details on upcoming events.
Create Public-Private Partnership and Remove Barriers
to Innovation
The U.S. government and businesses must continue to work
together as allies to improve cybersecurity in a way that respects
citizens’ privacy. As partners, we should look to reform liability
laws so that timely information sharing of threats can be facilitated. The government must not be an obstacle to innovation.
While cyberthreats are ever present, creative invention is the first
and best method to help the government and private sector grow
operability and countermeasures with confidence.
Restore Accountability
In 2015, the U.S. government reported that 22 million Americans’ sensitive personal data was stolen in a cyberhack – one of the
largest thefts of targeted personal information in history – and it
was likely orchestrated by Chinese operators. It is only the latest
in a series of deep network intrusions into U.S. systems in recent
years, including Russia’s compromise of White House and State Department secure servers via a campaign of cyber¬espionage, and
Iran’s distributed network attacks against U.S. financial institutions. Elected officials, as well as CEOs, CIOs and CISOs, must work
together as leaders to ensure accountability and operability for the
nation’s interdependent networks.
Focus on Cybersecurity
Cybersecurity is a critical element of our national defense and
economic well-being. As the director of national intelligence highlighted in 2016, cyber remains our nation’s first dependency and
greatest vulnerability. We need to preserve and enhance the capabilities of the U.S. intelligence community and law enforcement to
identify, deter and respond to cyberattacks as part of an integrated
strategy built on protecting the symbiotic systems and computers
operating our country. Advances within the law will help strengthen efforts to expose, prosecute and retaliate against cyberthreat actors. Equally, innovation and private-sector safeguards remain the
vanguard for alerting citizens and repelling a cyberattack. Mutual
cooperation and prioritized investment in cybersecurity ensure
that all of us operate with the greatest resilience.
MARCH 14
Iowa Business Day on the Hill Reception
Scenic Route Bakery | 350 E. Locust St. | Des Moines
4:15 p.m.
The future of the Internet rests on one
critical factor: cybersecurity. Right here in
Iowa, we are vulnerable to those who wish
to steal, disrupt and destroy our intellectual property, personal information and the
core infrastructure that keeps our nation
functioning. State Rep. Zach Nunn formerly served as director of cybersecurity
on the National Security Council, White
House, and as the lead cyber counterintelligence officer for the U.S. intelligence
community from 2008 to 2013. Today he
works as a cyberintelligence consultant.
These are his top three priorities for cybersecurity in 2016.
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“A hacker only has to be right once; we
have to be right every time. We have to
stand guard every day, all day.”
D A N K R A M E R
PHOTO COURTESY OF SHAZAM
Senior Vice President of Marketing and Merchant Services at SHAZAM.
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SECURITY
A cybersecurity breach in 2014 that jeopardized
the personal information of up to 70 million Target
shoppers was a wake-up call for retailers and financial
institutions about the importance of data protection.
However, large companies aren’t the only victims
of cyberattacks. In fact, 70 percent of data breaches
involve small businesses, according to information
provided by Nationwide Mutual Insurance Co.
What’s more, over 78 percent of small to mediumsized businesses experienced a cyberattack in 2014,
according to LMC Insurance & Risk Management.
“There are basically two kinds of businesses out
there: those that have had a cyberattack and those
that will,” said John Moeller, a principal of CliftonLarsonAllen’s Information Services Security Group.
“Companies are used to locking the doors to the
business when nobody’s there and securing confidential documents in a locked, fireproof cabinet.
They need to do the same thing for information systems online,” Moeller said.
A cybersecurity breach can cost businesses in a number of ways,
not just financially. A breach can result in great damage to a company’s reputation, a loss of customers and limited ability to operate for a
period of time.
Yet for all the concern, Moeller and others say too few businesses are
proactive in addressing the issue – both in terms of protecting themselves
from an attack and having a response plan in place to help minimize the
damage if an attack occurs.
“When I speak with groups about this topic, we have everyone’s attention and they recognize it’s a serious issue they need to address,” Moeller
said. “But what happens is, they leave and go back to business and day-today busy life and they end up not doing anything about it.”
There is some good news. The Global State of Information Security
Survey 2016 conducted by PricewaterhouseCoopers found that businesses
are taking steps to address the issue.
For instance, respondents reported increasing their information security budgets by 25 percent last year. And board members and high-level
executives are also taking a more active role in their organizations’ efforts
to prevent and respond to cyberattacks.
Federal and state governments are also taking steps to tighten regulations, help raise awareness and provide resources. In 2014, the Commerce
Department released a Framework for Improving Critical Infrastructure
Cybersecurity, meant to help organizations, regulators and customers create, assess and improve their cybersecurity programs.
Attacks can come in many forms, and the ways in which hackers are
trying to access information are constantly changing.
At SHAZAM, ensuring the integrity of its network is a top priority. The
Companies are used to locking the
doors to the business when nobody’s
there and securing confidential
documents in a locked, fireproof
cabinet. They need to do the same
thing for information systems online.
J O H N
M O E L L E R
Principal, Information Services Security Group,
CliftonLarsonAllen
Storey Kenworthy, Matt Parrott &
Iowa Association of Business and Industry
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There’s never been a better time to be in Iowa. With so
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Johnston-based financial services company completes
approximately 1 billion financial transactions each year.
Someone attempts to hack into the company’s network
an estimated 500,000 times per day.
“A hacker only has to be right once; we have to be
right every time,” said Dan Kramer, senior vice president
of marketing and merchant services at SHAZAM. “We
have to stand guard every day, all day.”
SHAZAM partners with companies around the country, law enforcement agencies and others to help ensure
they are able to stay ahead of savvy hackers keen on obtaining valuable information from their customers.
The company also advises other organizations on
how to protect themselves and how to respond once an
attack has occurred.
Educating employees on how to prevent a breach is
as important as the safeguards on a digital network. As
sophisticated as hackers have become, many still gain
access through simple means, like sending phishing
emails to employees that contain a virus or malware.
Creating a culture of vigilance can go a long way toward preventing an attack, Kramer and others agree.
“You have to train your employees that it’s reasonable to be suspicious and to raise questions if something
doesn’t look or feel right,” said Drew Larson, an attorney
at BrownWinick Law Firm.
Investing in cyber liability insurance is another
smart move many businesses overlook. More than 95
percent of all businesses have insurance for fires, but
fewer than 40 percent have cyber/data breach insurance,
according to LMC.
The cost of adding the coverage is significantly less
than that of recovering from a breach. Nationwide estimated it would cost around $400-$500 per year to add
cyber liability coverage to an insurance policy.
By contrast, the average cost of a data breach for a
small business is $8,700, according to information from
the National Small Business Association.
What’s more, according to the National Cyber Security Alliance, 60 percent of small businesses will close
within six months of a cybersecurity attack.
In addition to providing valuable coverages, such as
forensic investigation, notification expense and crisis
management, obtaining cyber liability insurance can
also require a company to make needed upgrades to its
cybersecurity program, Moeller said.
A building cannot be insured for fires without basic
safety measures, like smoke alarms and sprinklers, and
a business can’t obtain cyber liability insurance without
having certain protections already in place.
A frequent target for hackers is the valuable personal
and payment information gathered by companies, and it
is important for an organization to know what it’s gathering and have a policy for how and how long it will be
stored, said Larson of BrownWinick.
That goes for data stored electronically and in
hard copy.
Established privacy policies are important for both
the party providing information and the company collecting it to have a clear understanding of how it will be
used and who will have access to it.
“It is important to have privacy policies and internal
practices in place that are working toward creating a secure environment,” Larson said.
It is also critically important for businesses to have
a response plan in place for when an attack occurs, Larson said. That includes having established partners who
can help determine how the breach occurred and address vulnerabilities, mitigate reputational and public
relations fallout and address legal requirements, such as
notifying customers that their personal information has
been compromised.
“You have to have a plan in place and have played
these scenarios out,” SHAZAM spokesman Patrick Dix
said. “Stressful situations are not the time to start
making decisions.”
You have to train your employees that it’s reasonable to be suspicious
and to raise questions if something doesn’t look or feel right.
D R E W
L A R S O N
Attorney, BrownWinick Law Firm.
Protecting a company from a cybersecurity breach can
seem like a daunting and expensive endeavor. However,
experts agree that being proactive in addressing the
issue is beneficial in the long run, especially when considering the financial risks of an attack, as well as the
potential damage to customer relationships and a company’s reputation.
“There’s no simple solution to any of this, but planning
and prevention is cheaper than trying to work backwards
once a breach has occurred,” Larson said.
LEARN MORE ABOUT
CYBERSECURITY
ABI has two upcoming opportunities for business leaders to learn more
about how to protect their companies from a cybersecurity breach.
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CONNECTING STATEWIDE LEADERS
April 7 | Council Bluffs
An expert panel will provide a global perspective on cybersecurity, as well
as information on efforts at the state level and what businesses can do to
protect themselves.
ABI TAKING CARE OF BUSINESS CONFERENCE
June 14-16 | Sioux City
BrownWinick Law Firm will lead an educational escape on what to do if your
organization has a data breach.
Learn more about both of these events at www.iowaabi.org/events
LAUnch pArty
2016
mAgAzIne
April 5th, 2016
Workiva | 2900 University blvd
Ames, IA | 5:00-7:00pm
“innovationIOWA Magazine is helping to promote Iowa’s
innovation ecosystem to new levels. I look forward to the
LAUNCH PARTY and the opportunity to network with
Iowa’s innovators.”
Kirk D. Bjorland, President and CEO
Iowa Innovation Corporation
presented by:
AnnoUncIng the dUpont
pIoneer innovationLeAder
of the yeAr AWArd:
JOIN STATEWIDE LEADERS:
Kirk Bjorland
Iowa Innovation Corporation
Mark Petri
Iowa Energy Center
Matt Busick
RiverGlen Private Capital
Bob Riley
Feed Energy
Jay Byers
Greater Des Moines Partnership
Paul Schickler
DuPont Pioneer
Michael Crum
Iowa State University
David Spalding
Dan Culhane
Ames Chamber of Commerce &
Economic Development
Steve Sukup
Sukup Manufacturing
Katherine Harrington
Business Record
Joe Hrdlicka
Iowa Biotech Association
Craig Ibsen
NextLevel Ventures
Kathryn Kunert
MidAmerican Energy
Steven Leath
Brian Waller
Technology Association of Iowa
Jeff Weld
Governor’s STEM Advisory Council
Brent Willett
Cultivation Corridor
Tim Zarley
Zarley Law
Doug Hundt
Vermeer
Matt Rizai
Workiva
and many more!
Anthony Paustian
DMACC
#innovationIOWA
BusinessRecord/innovationIOWA
Debi Durham
Iowa Economic Development Authority
11B
ONE TO WATCH
Larson pursues passion for
manufacturing through law
This monthly highlight features young talent behind the scenes at Iowa
companies and organizations
Your organization. Your voice.
Your investment.
Iowa needs pro-business lawmakers to help our state’s economy thrive.
D R E W
At ABI, we take seriously the responsibility to vet candidates and provide
valuable election resources.
L A R S O N
We need your help. Have you made your contribution to IIPAC yet?
Do so today to help us maintain our strong voice for Iowa business in
legislative matters.
Visit bit.ly/IIPAC16 to donate.
TITLE: Partner, BrownWinick Law Firm
AGE: 32
EDUCATION: Bachelor of Science in accounting and political science from Iowa
State University; law degree from the University of Iowa
LEADERSHIP IOWA: Class of 2011-12
WHAT DO YOU VALUE MOST ABOUT YOUR ABI MEMBERSHIP:
There hasn’t been a problem I’ve come across that I couldn’t pick up the phone and
call someone I met through ABI who would talk with me and help find a solution.
12B
Drew Larson’s interest in manufacturing and technology began as a
child growing up in the Quad Cities. His father sold parts to manufacturers, and Larson took summer jobs working in factories.
He put that interest on hold when he went to college.
“I studied accounting at Iowa State (University) and was going to be a
tax accountant, but realized quickly that I wanted more interaction with
people,” Larson said.
He went on to law school at the University of Iowa and started working at BrownWinick Law Firm in March 2009 – the height of the recession.
The slowdown in business allowed Larson to focus on finding new clients,
including technology startups.
“I speak a lot of geek and had no problem talking computers and
startups,” he said. “I still do a lot of work in the technology and software space.”
Larson works in corporate law, helping clients with issues such as
business formation, contract negotiation and financing.
As his career has evolved, Larson has been able to take a more active
role with BrownWinick’s manufacturing clients, where he can channel his
passion for the industry.
Three years ago, Larson and his dad even bought a small manufacturing company that makes foundry tooling.
Larson said the experience of owning his own business has helped
him relate to clients.
“It’s really interesting to be on the other side of the table experiencing
the problem firsthand,” he said. “When I get a frantic call, I know where
they’re coming from and have a good feel for what the big picture is even
before they finish their story.”
EXPERT ADVICE
Risks are everywhere; do you have a plan?
In today’s environment, it seems you can’t listen to the radio, watch a news
program or read a newspaper without hearing about another scam, hack or
other less-than-honest activity being perpetrated against innocent victims.
In this section, I know there will be a lot of information about cybersecurity
and maybe even other high-profile risks that impact you and your business.
However, I wish to discuss another area of risk, an area that gets little to no
coverage as it is not a risk that is necessarily inflicted from a nebulous third
party, but rather is inherent in ALL business. That is enterprise risk.
Whenever we meet with the owners of a business, a very early discussion
tends to revolve around the owners’ goals and dreams for their enterprise.
While those discussions are very important and exciting, whatever that endgame goal is, it can’t be achieved if the enterprise fails. Therefore, besides just
planning for the future assuming everything tracks according to plan, it is
critical that each business consider developing an enterprise risk management
(ERM) program to provide the organization the best chance to be successful.
In basic terms, an ERM program is a way to effectively manage risk across the
organization through the use of a common risk management framework. This
framework can vary widely among organizations but typically involves people,
rules and tools. Organizations often find that ERM programs provide qualitative
and quantitative benefits. We wish to focus on four of the benefits.
Benefit one: Creation of a more risk-focused culture for the organization. A
culture that understands risk at all levels of the organization breaks down silos
with respect to how risk is managed in operational units. This leads to more
transparency and more collaboration to get to the right strategy.
Benefit two: Standardized risk reporting. Standardized reports that
track enterprise risks can improve the focus of the owner (or directors and
executives in larger organizations) by providing data that enables better risk
mitigation (or avoidance) decisions. These reports can also help develop a better
understanding of risk appetite, risk thresholds and risk tolerances and can be
used in strategic planning.
Benefit three: Improved focus and perspective on risk. ERM develops
indicators to help detect a potential risk event and provides an early warning.
ERM permits a more complete viewpoint on risk. Traditional risk practices
focus on mitigation, acceptance or avoidance. Effective ERM processes give
management a framework to evaluate risk as an opportunity to increase
competitive positions and exploit certain market and operational conditions.
Benefit four: Efficient use of resources. Without ERM, an organization may
have multiple individuals involved with managing and reporting risk across
operational units, as there is no structure or process to deal with risk. ERM can
reduce redundancy, improve the framework and tools used to be consistent, and
make the organization more efficient.
ERM can enable better cost management and risk visibility related to
operational activities. It also enables better management of market, competitive
and economic conditions, and increases leverage and consolidation of disparate
risk management functions. Don’t pretend risk does not exist, but rather
understand risk to better be able to adapt and be successful in the long run.
Mark Wyzgowski
CliftonLarsonAllen
mark.wyzgowski@
claconnect.com
TOP TIPS
Three tips for network security planning in 2016
2. Developing Multiple Plans: The best laid plans can go astray. Despite your
best efforts, a breach can still occur. That’s why it’s important to develop a strategy
for daily management of your network, as well as a plan to handle a system attack.
In addition to developing these plans, you need to schedule time to evaluate them
throughout the year. As new security issues are uncovered, you need to adapt and
update your plan.
3. Continuing Education: You can’t predict every security issue that could
happen, but you can continue to educate yourself on the latest trends related to
network security. You may discover holes in your current security plans that can
easily be mitigated – all because you took the time to learn about or expand on
network security knowledge.
Jessica Plunkett
Spindustry Digital
jsplunkett@
spindustry.com
One of the most active conversations companies started having in 2015 centered on network security. The Target Corp. credit card breach was not an anomaly in network security. In the past year, we’ve seen health care systems hacked and
millions of pieces of personal information exposed. Companies in other industries
have faced breaches in credit card information and other sensitive customer data.
As you prepare for 2016, network security should be one of the top priorities
on your planning list. Here are three conversation starters you need to have with
your team.
1. Increasing Budgets: Information technology budgets have typically stayed
flat, even though the risk for breaches continues to rise. According to a recent
report by Spiceworks, more than 50 percent of companies plan no change or a
decrease in security budgets in 2016. Budget conversations are discussions no one
likes to have. They often focus on ways to cut costs. If you are not already deploying a thorough security process, you likely need to allocate additional budget to
network security. The costs incurred should be used for software and resource
hours. You need the right tools in place to help prevent, minimize or at least notify
you if a hacking attempt occurs. You need the right resources spending time each
day monitoring your systems. A consistent set of eyes is important to interpreting
data and seeing trends software might not catch.
13B
BY THE NUMBERS
38 percent
The percentage increase in security incidents detected in 2015
compared with 2014.
Creating a Drug-Free Workplace:
Beyond a Drug Testing Program
Theft of “hard” intellectual property increased by 56 percent in
2015, according to PricewaterhouseCoopers’ (PwC) Global State of
Information Security Survey 2016.
April 27, 2016 | 8:30 a.m.
ABI Office, 400 E. Court Ave., Suite 100
Des Moines
The survey did offer positive news. Respondents reported boosting their
information security budgets by 24 percent in 2015, and the average
total losses due to security incidents decreased 5 percent, to $2.5 million.
Learn how to minimize the impact of
drug use in your workplace.
PwC found that businesses are investing in core safeguards to better
defend against evolving threats:
58 percent have an overall information security strategy.
54 percent have a chief information security officer in charge of security.
53 percent have an employee training and awareness program.
52 percent have security baselines and standards for third parties.
Visit www.iowaabi.org/events for more information.
Source: The Global State of Information Security Survey 2016, a worldwide study by PricewaterhouseCoopers
and the CIO and CSO publications.
Business Record Iowa
in partnership with
part’ ner-ship’ n. 4. a player on the same team
“The partnership between the Business Record and ABI has been incredibly successful for ABI…
Because (it) has raised ABI’s profile and allowed our organization to reach a sophisticated
statewide audience, more businesses and companies are learning about ABI. In our surveys,
new members cite Business Record as the reason they learned about and joined ABI.
Second, the exposure we get through the Business Record partnership has resulted in
greater attendance at ABI events, has helped us to grow exponentially and the growth curve
has accelerated.
14B
Third, the exposure and attention ABI has received through the partnership has benefited
members and our organization. All of this was made possible because of the partnership
(between ABI and Business Record).”
mike ralston
president, iowa association of Business & industry
[email protected] | 515-288-3338
EMBARRASSED EXECUTIVE
ADVISORY COUNCIL
Q: Is your key employee more an intrapreneur than
entrepreneur?
A: Business owners attribute much of their success
to the efforts of key employees. The owners want to
reward and retain key talent, but if they aren’t careful,
they risk having the opposite occur.
Typically, a key person is either an “inside operator” who keeps
the place running or an “outside salesperson” who is the face of the
business. Either way, that person may be more an intrapreneur than
an entrepreneur. In other words, the value comes from working in
the business but not necessarily owning it. An intrapreneur helps the
business succeeds, but as a worker, not an owner.
So since stock doesn’t make sense, what incentives might work
instead? A good solution is to have the intrapreneur share in the company’s success, not in its ownership. Consider a plan that not only
pays an annual bonus but also provides “golden handcuffs” in the
form of an incentive-based deferred compensation plan.
Each year, using a measure that pertains to the key person’s efforts (sales, profits, etc.), a portion of the business’s financial success
is put into a deferred account that is only available to be paid out in
the future. To be more than a mere promise, the tax-deferred bonus
should be backed up with tax-deferred savings by the company.
This type of incentive plan allows the key person to succeed as
an intrapreneur, be motivated to stay on and not be distracted with
company stock.
Jim Nalley
BCC Advisers
Paul Drey
Brick Gentry P.C.
Debi Bull
BrownWinick Law Firm
Mike O’Donnell
CIRAS
Rob Kane
CliftonLarsonAllen
Derek Bleil
EMC Insurance
Matt Bral
CFA, Principal Financial
Group Midwest Region
515-226-8072
Michael Teachout
Focus OneSource
Iacovos Zachariades
Global Reach
Juli Jenkins
LMC Insurance and Risk
Management
*CPA does not provide tax or accounting services on behalf of the companies of the Principal
Financial Group.
Matt Bral and Chawn Honkomp are Financial Representatives of Principal National Life Insurance
Co. and Principal Life Insurance Co. and Registered Representatives and Financial Advisors
of Princor Financial Services Corp. Insurance issued by Principal National (except in NY) and
Principal Life. Securities and advisory products offered through Princor Financial Services Corp.,
800-247-1737, Member SIPC. Principal National, Principal Life and Princor® are members of the
Principal Financial Group®, Des Moines, IA 50392.
Todd McDonald
ATW Training Solutions
Karen Miller
Manpower
Chawn Honkomp
CPA*, MBA, Principal
Financial Group Midwest
Region
Michele Farrell
Measured Intentions
515-226-8040
Alan Richardson
Transition Point Business
Advisors
ARE YOU AN ABI MEMBER? CHANCES ARE THE ANSWER IS YES.
ABI is Iowa’s oldest and largest business network, representing almost 1,500 businesses of all types and sizes
employing over 310,000 Iowans in all 99 counties. If you are not sure if your organization is a member of ABI,
contact Dorothy Knowles at 515-235-0568 or [email protected].
Stephen Fry
Spindustry
Janel Wells
Wellmark, Inc.
Jerry Sullivan
Principal Financial Group
15B
A healthy smile is a powerful thing. It deserves Delta Dental of Iowa,
the state’s leading dental benefits provider. With the largest network
of dentists, prompt answers and personable service, we make it easy
for members to protect their smiles and keep them healthy.
16B
deltadentalia.com
6960 BizRecord-9.6x10.75.indd 1
1/8/16 2:11 PM

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