Edmonton Media Kit

2014 media kit
MEDIA KIT 2016
WELCOME
TO EDMONTON
OUTFRONT Media’s out-of-home
products in the Edmonton CMA are an
‘award-winning plant.’ Established
during the infancy of Outdoor in
Edmonton, our prime locations were
virtually hand-picked, with an eye
towards maximizing site lines and
circulation. OUTFRONT Media’s
Billboards, Kiosks and Mediacolumns
give you the ability to select choice
downtown core or broad market sites
that deliver the most impressions
available per OOH format in the CMA.
MEDIA KIT 2016 – EDMONTON CMA
EDMONTON PROFILE
Nestled beside the North
Saskatchewan River, Edmonton is
the capital of the province of Alberta
and holds the claim to being the largest,
northern-most city on the continent.
A vibrant urban centre in the heart of
the wilderness, most Edmontonians
choose to live within the city rather
than in the surrounding municipalities.
Also known as Festival City after the
number of events Edmonton hosts, it
has numerous distinct neighbourhoods.
Downtown Edmonton consists of the
Arts and Warehouse Districts, McKay
Avenue, Jasper-West, and the
Government Precinct (also known as
Grandin). Commercial Core and Rice
Howard Way, comprise Edmonton’s
Central Business District. Across the
river from Downtown is Strathcona, a
revitalized historic region that has
become the heart of the entertainment
district centered on Whyte Avenue.
It is also home to the world’s 6th largest
mall, the West Edmonton Mall.
2014 media kit
MEDIA KIT 2016
MARKET FACTS
CMA Population
1,282,210
North Saskatchewan River Valley is one of
the world’s largest urban parks
A strong, multi-dimensional economy,
growing population, zero provincial tax
and low corporate taxes makes
Edmonton particularly appealing to
corporations and entrepreneurs alike.
GDP 2012 growth rate was estimated to have
outperformed that of any other major
Canadian city
OUTFRONT Media has the market
insights and the inventory to help your
business flourish in Edmonton!
Major Ethnic Groups: Chinese, South Asian, Filipino,
Southeast Asian
MEDIA FORMATS
Posters / Tri-Visions
Mediacolumns & Kiosks
Digital Posters
All locations, complete with
descriptions and visuals, can be
viewed through OUTFRONT
Media’s web mapping program at
2 universities, 11+ colleges and post-secondary
institutions
Capital city of the Province of Alberta, home of the
provincial legislature and the majority of Alberta’s public
service sector
Key Industry Sectors: Energy, advanced manufacturing,
transportation and logistics, environmental engineering
& services, agri-food, public service
www.OUTFRONTmedia.ca/en/mediafi
nder/
MEDIA KIT 2016 – EDMONTON CMA
Average Household
Income $110,694
SOURCES: COMB Summer 2014, Manifold Data Mining,
Superdemographics 2014; The Conference Board of Canada
MAJOR POINTS OF INTEREST
Festivals & Events
A Taste of Edmonton
Dragon Boat Festival
Edmonton Heritage
Festival
Free Will Shakespeare
Festival
International Film
Festival
International Fringe
Festival
International Street
Performers Festival
Jazz City International
Music Festival
Klondike Days
Colleges/Universities
Alberta College
Athabasca University
Concordia University College
Grant MacEwan University
N.A.I.T.
University of Alberta
Sports
Edmonton Eskimos (CFL)
Edmonton Oil Kings (WHL)
Edmonton Oilers Hockey (NHL)
Edmonton Rush (Lacrosse)
FC Edmonton (Soccer)
MEDIA KIT 2016 – EDMONTON CMA
2014 media kit
MEDIA KIT 2016
Convention Centres
Northlands Park
University of Alberta
Shaw Conference Centre Conference Centre
Telus Centre for
Professional Development
TELUS Convention
Centre
Shopping
Bonnie Doon Shopping
Centre
Capilano Mall
Commerce Place
Edmonton City Centre
Kingsway Mall
Londonderry Mall
Manulife Place
Millwoods Town Centre
Northgate Centre
Southgate Centre
St. Albert Centre
West Edmonton Mall
Westmount Centre
Tourist Attractions
Art Gallery of Alberta
Churchill Square
City Hall
Clarke Field
Commonwealth
Stadium
Edmonton Valley Zoo
Fort Edmonton Park
Heritage Amphitheatre
Muttart Conservatory
John Janzen Nature
Centre
John Walter Museum
North Saskachewan
River Valley
Prince of Wales Armouries
EDMONTON MEDIA
2014 media kit
MEDIA KIT 2016
Posters
OUTFRONT Media Posters (10’ x 20’) deliver large billboard impact with strong market coverage,
providing an ideal opportunity to be both strategic and impactful. Posters’ standard 10-sheet
printing process can be leveraged to employ cost-effective customization within the production
process – change just one segment of the design to target particular areas or customers.
Tri-Visions
Our Tri-Visions are the same size as a Horizontal Poster (10’ x 20’) and do not require special
production. Locations tend to be in high demand areas, with high circulation. Each face is still for
3 seconds before turning to the next face. Faces can be used individually or booked as a loop to
use strategically with 3 messages. Research conducted in Canada is consistent with results from
studies in Europe and the US, showing that the movement of the Tri-Vision increases noticeability
by approximately 28%.
Digital Posters
An integral part of today’s dynamic urban landscape, our growing nationwide digital portfolio of
key locations in strategic markets, provides advertisers with a compelling platform to use the
strengths of Digital Out-of-Home to engage, entertain and inform consumers while they are on
the move. Digital Outdoor takes creative flexibility to a whole new level allowing for numerous
designs that can change or rotate by day, time of day or even type of day.
MEDIA KIT 2016 – EDMONTON CMA
EDMONTON MEDIA
2014 media kit
MEDIA KIT 2016
Street Furniture: Mediacolumns & Kiosks
Street Furniture provides entry into residential areas sometimes not available to other Outdoor
formats, delivering unparalleled reach and geo-demographic targeting opportunities. Ad faces are
predominantly backlit, creating additional drama at night and lending themselves to special
effects like opaquing, extensions and decaling.
MEDIA KIT 2016 – EDMONTON CMA
EDMONTON MAP
Edmonton CMA | Posters, Digital, Tri-Visions, Kiosks, Mediacolumns
MEDIA KIT 2016 – EDMONTON CMA
2014 media kit
MEDIA KIT 2016
EDMONTON MAP
Edmonton CMA | Street Furniture
MEDIA KIT 2016 – EDMONTON CMA
2014 media kit
MEDIA KIT 2016
EDMONTON CONTACT
OUTFRONT Media Edmonton
11703-170 Street
Edmonton, AB T5M 3W7
Telephone: (780) 496-9458
www.OUTFRONTmedia.ca
MEDIA KIT 2016 – EDMONTON CMA
2014 media kit
MEDIA KIT 2016