Amouage

AMOUAGE
Luxury, exclusivity, sophistication
Amouage of Oman
• Exclusive, luxury boutique fragrance house with a global presence
• One of the world’s most expensive perfumes
Unquestionable Quality
• Using only the finest ingredients from around the globe
• Developed by the world’s best Noses in Grasse
Experience & Heritage
• The House of Amouage has been developing fragrance for almost 30 years
Global Reputation
• Amouage has a stellar following around the world including Royals, global leaders
and some of the most celebrated names in film, television, fashion, sport and music
AMOUAGE
Luxury, exclusivity, sophistication
heritage
sophistication
finest ingredients
opulence
distinction
privilege
creativity
AMOUAGE POSITIONING
Exclusive
Exclusive Luxury Lifestyle Brand
√ Exclusive distribution
√ Ultra premium price
√ Highest quality
Clive Christian
Distribution
Amouage
Lower Price
Retail Price/Fragrance Base
Mass Market
Higher Price
AMOUAGE RETAIL GROWTH
Available in High End Retailers Globally
Russia / Eastern Europe:
75 retail outlets
Western Europe:
280 retail outlets
Middle East:
94 retail outlets
US & Canada:
45 retail outlets
Far East & Australia:
30 retail outlets
EXCLUSIVE DISTRIBUTION
Available In High End Retailers Only
New York
Moscow
Dubai
London
London
Paris
Berlin
Geneva
Riyadh
AMOUAGE
Loved the World Over
Amouage’s international expansion has allowed the brand to develop a strong list of advocates
throughout the world. From perfume experts and musicians to passionate consumers, the
Amouage spell knows no bounds.
Victoria Frolova,
Perfume Critic - Romania
“I love Amouage...they have
created some of the best
fragrances in the niche
category”
Mark Chan
Composer – Singapore
“I always have Amouage
Opus V with me when I
travel”
GLOBAL BRAND COVERAGE
Amouage is regularly featured in top fashion and lifestyle press around the globe
further evidence in support of the brand’s luxury lifestyle positioning
AMOUAGE RETAIL
A Range of Luxury Goods
AMOUAGE AMENITY RANGE
Unisex
 Set of four liquids, inspired by the popular Amouage ‘Dia’ fragrance
 Soft tubes for ease of use – available in 30ml, 50ml and 100ml
 Full range of Amouage accessories and turndown for the total
Amouage experience
AMOUAGE AMENITY RANGE
Unisex
 Unisex range also available in 50ml bottles
 Full range of Amouage accessories and turndown for the total
Amouage experience
AMOUAGE AMENITY RANGE
For Men & Women
 Set of four liquids, in white packaging for women and black for men
 Bottles with gold caps – available in 100ml and 150ml
 Full range of Amouage accessories and turndown for the total
Amouage experience
KEY SELLING POINTS
Amouage is an Ultra Luxury Brand
• Feature - Amouage is an ultra luxury lifestyle brand, one of the
most expensive fragrance brands in the world
• Benefit – Further enhances a hotel’s luxury positioning within
5* level
Amouage is Exclusive
• Feature – Linked to Amouage’s ultra luxury positioning, while
available globally the brand is much more exclusive than other
luxury lifestyle brands such as Chanel, Prada etc
• Benefit – Having Amouage amenities sets a hotel apart from
other 5* competitors