Deb Darling`s Presentation

Deb Darling
Director Packaging Materials and
Innovations Initiatives
AVEDA
OUR MISSION AT AVEDA IS TO CARE FOR THE WORLD
WE LIVE IN, FROM THE PRODUCTS WE MAKE TO THE
WAYS IN WHICH WE GIVE BACK TO SOCIETY. AT AVEDA,
WE STRIVE TO SET AN EXAMPLE FOR ENVIRONMENTAL
LEADERSHIP AND RESPONSIBILITY, NOT JUST IN THE
WORLD OF BEAUTY, BUT AROUND THE WORLD.
Reviewing a Decade
of Aveda
Packaging Achievements
AVEDA Package Development Mission
Our mission for AVEDA Package Development
is to inspire environmental leadership and
responsibility by developing innovative, high
quality packaging systems that always
embody continuous life cycle strategies.
2002 -1st Beauty
Company with 100%
PCR PET Bottles and
Jars
2003 - Aveda
introduces a new
refillable lip color case
made from 85% PCR
resin and clamshell
made from 100% PCR
newsprint.
2004 - Aveda introduces
makeup and eyeliner pencils
manufactured with FSC (Forest
Stewardship Council) certified
wood
2006 - Folding cartons for the
Light the Way candle are
made from Aveda make ready
sheets, the candle glass is
made from 95% post
consumer recycled glass, and
the lid is made from 100%
post consumer recycled PET.
2007 – 1st in our industry
95% PCR HDPE bottles
2008 - Aveda develops
the first 100% PCR
Polypropylene cap and
100% PCR HDPE bottle
for the limited edition
30th anniversary Clove
Shampoo.
2009 to present– Earth
Month Light the Way
Candle container moved to
reclaimed beverage bottle
– zero new glass produced
2010 - Botanical
Kinetics line moves
from frosted green
glass to 100% PCR
PET for all sizes
2010 – Aveda using 85% PCR
Polypropylene for the Full
Spectrum hair color caps.
2011 - Aveda
increases PCR
content in tubes
to 65% with the
introduction of
Color Conserve
Daily Color
Protect
2012 – All Aveda sampling
tubes phased into the capcollected resin from the
Aveda Caps Recycling
Program.
2012 - Invati Shampoo
and Stress Fix Body
Lotion bottles are
launched in 100% PCR
HDPE. Invati Revitalizer
and Stress Fix Bath Salts
in 100% PCR PET.
2013 – Introduced
bio-plastic/PCR blend tubes
with the launch of Dry Remedy
conditioner & masque
2014 – Commercialized the
first 100% post consumer
waste, coated paperboard for
use in our Invati Trio Pack
folding carton