Social Marketing Competition Submission

Methamphetamine Suicide
Prevention Initiative (MSPI)
National Social Marketing
Campaign
“Two Roads One Path”
“Thizz has no Biz with Natives”
Why did your community select this
slogan? Why is it important?
Our youth community chose “Two
Roads One Path” to signify choices that
youth can make when it comes to
using Meth, Thizz, Alcohol and other
drugs. The “One Path” is the choice
you make and what it could lead to.
Thizz is a new drug that the youth
have been exposed to in the past year.
It is a pilll that has many attractive
names such as Superman, princess,
pink panther and other youth directed
titles. Thizz can contain a multiple
number of different drugs including
Meth, Heroin, LSD, & esctasy and can
be very addicting. Out community
youth need to be aware of this pill and
our youth have been committed to say
“Thizz has no biz with Natives” and
there is no room for this drug in our
community.
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http://webmail.ncuih.org/exchweb/bin/r
edir.asp?URL=http://www.youtube.com/
watch?v=LEly7YK8OI%26feature=email
Describe the visual image that your
community selected and how does the
visual image relate to your slogan?
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The video starts off with two roads
and what each path can lead to.
When a youth chooses the first
path it leads them to drugs/alcohol
and to a life of dishonoring culture
and tradition. A young man stands
on the outside looking in under the
influence and holding alcohol in
hand. The 2nd path is the right
choice that leads to rich tradition,
culture, and knowledge. Youth
share their views of drugs and are
proud to say their tribes. The video
continues with images of youth
that have chosen a Meth and drug
Free Life!
Describe the process the community
took to develop this application.
The youth group was delivered the
campaign details and decided they
wanted to create a short video and
message. The teen youth came up
with the idea about two roads and
that one would lead to drugs and
the other would lead to a drug free
life full of culture. Their idea was to
show the results of each path. The
younger youth decided they
wanted to film each other saying
their tribe and what they thoughts
about drugs. Each of the youth
decided on their roles, some
filmed, held scripts, drummed,
took photo’s and they call
encouraged each other to
contribute to the project. The teen
youth talked a lot about thizz and
wanted to continue delivering their
message.
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