Kit Kamo, Snake River Economic Development

Idaho Economic Development Assoc.
Challis, Idaho
Kit Kamo
Executive Director
Marketing 3
counties in 2 states
Malheur,
Payette and
Washington
Counties
What SREDA Does
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Promote & Market the Area as a Region
Recruit New Investments and Jobs
Assist with Existing Business Expansions
Partner with local governments & businesses
Work closely with state agencies
WE HELP CONNECT THE DOTS
And EXPEDITE THE PROCESS
TRADE SHOWS
Focus on Targeted Industries
 Partner with Others
 Select Affordable Shows & Relevant
 Combine Travel
 What To Do At The Show
 Expected Results
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Targeted Industries
What Are Yours?
 Determined by local counties & cities
 Food Processing & Agri-Business
 Distribution & Transportation
 Computer based industry
 Manufacturing
 Rec Tech
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Partner with Others
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Partner with the State
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Partner with Private Business
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Partner with other EDO’s
 Idaho
Commerce - Tourism – Business OR
 Idaho & Oregon Depts of Agriculture
 Darigold
 Team
– Idaho Power - Consultants
Oregon
What Shows To Attend
Research What Shows & Where
 Can You Afford the Travel
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Book EARLY – Pkg Deals
Fit With Your Targeted Industries
 Market Yourself While at Conventions
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 Ignite
Presentations - Beth & Beer
Will Your Partners Be There
 Stay
Combine Travel
with Family or Friends
 Meet with Site Consultants
 Site Visits at Businesses
 Multiple City/Multiple Events
At The Booth
Be Approachable - Friendly
 Shared Booth
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Great & Easy vs Multiple Focused
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Salmon - Tammy & BSU Basket - Jana
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Business Cards vs Thumb Drives vs Brochures
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Catch Attention
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What To Hand Out
Walking The Show
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Get Organized
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Elevator Speech – 15+ Seconds
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Have Meaningful Handouts
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Review Attendee Lists
Highlights/Workforce/Land & Buildings/Assets
 Always Ask About Them!
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Business Cards Attached to Chocolate
 Pens with 8 Gig Memory Sticks
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Expected Results
Set Goals For Results
 Leads
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Valuable Leads vs Informational Leads
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Make Connections – Assistance
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Critical to Success
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Connect the Dots
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Follow Up
Conclusion
Always Be Ready to Market Your Area
 Always SMILE
 Always Follow Up
 Always Have FUN
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Questions?
THANK YOU
Kit Kamo
SREDA Executive Director
www.snakerivereda.com
[email protected]
208.230.5214 cell