Media Kit and Coverage Map

Transcription

9721 Executive Center Dr. North, Ste. 200, St. Petersburg, FL 33702
STATION PROFILE
92.5 MAXIMA is the first and strongest Spanish FM station
in the Tampa, Clearwater, St. Petersburg market and the
#1 choice for Hispanic listeners of all ages! The signal
thoroughly covers the metro and outlying areas servicing
all Hispanics in the Bay Area.
92.5 MAXIMA is the voice of and gateway to Tampa’s
thriving Hispanic population of nearly 637,000.
(Source: 2010 Census Bureau, Population Estimate
Program)
The station format Spanish Hits playing the latest hot titles
from artists like Shakira, Marc Anthony, Pitbull, Prince
Royce, Alejandro Sanz, Don Omar, Juan Luis Guerra,
Daddy Yankee, Aventura, Pitbull and more!
92.5 MAXIMA appeals to the entire Hispanic market not a
specific segment (i.e. Mexican, Cuban, Dominican,
Columbian, etc).
Call Letters: WYUU
Dial Position: 92.5 FM
Signal strength: 50,000 watts
Coverage: Tampa Bay Metro area, as well as the TSA
reaching Hillsborough, Pinellas, Pasco, Manatee,
Sarasota and Polk Counties
Primary Demo: Adults 18-49
Secondary Demo: Adults 25-54
TOP 45 ZIP CODES
Hispanic or Latino:
2010
United States
2013
United States
Estimate
Estimate
50,740,089
53,986,412
32,929,683
34,586,088
Puerto Rican
4,691,890
5,138,109
Cuban
1,873,585
2,013,155
Dominican (Dominican Republic)
1,508,871
1,757,961
Central American:
4,434,426
4,802,410
Costa Rican
130,697
136,735
Guatemalan
Mexican
1,156,861
1,303,379
Honduran
730,227
779,358
Nicaraguan
383,896
388,895
Panamanian
172,950
179,741
1,829,798
1,974,870
Salvadoran
Other Central American
29,997
39,432
3,049,280
3,260,031
Argentinean
236,558
249,342
Bolivian
114,345
116,699
Chilean
139,245
150,745
Colombian
961,223
1,055,751
Ecuadorian
650,348
683,364
Paraguayan
20,683
25,618
598,671
636,694
South American:
Peruvian
Uruguayan
60,184
54,836
Venezuelan
242,120
250,941
Other South American
25,903
36,041
2,252,354
2,428,658
Spaniard
694,494
759,781
Spanish
482,072
505,254
Other Hispanic or Latino:
Spanish American
All other Hispanic or Latino
48,810
21,540
1,026,978
1,142,083
Estimate Hispanic Population
Approximate 6.01% Growth
Source: American Fact Finder – United States Census; Annual Estimates of the Resident Population by Sex, Race, and Hispanic Origin for the United States, States, and Counties:
April 1, 2010 to July 1, 2013 2013 Population Estimates;
Estimated Hispanic Population Increase in the United States
Table 10. Projections of the Population by Sex, Hispanic Origin, and Race for the United States: 2015 to 2060
Sex, Hispanic origin, and race
Approximate
18% increase
2015 to 2020
BOTH SEXES
.One race
.White
.Black
.AIAN
.Asian
.NHPI
.Two or More Races
.Race alone or in combination:
.White
.Black
.AIAN
.Asian
.NHPI
.NOT HISPANIC
.One race
.White
.Black
.AIAN
.Asian
.NHPI
.Two or More Races
.White
.Black
.AIAN
.Asian
.NHPI
.HISPANIC
.One race
.White
.Black
.AIAN
.Asian
.NHPI
.Two or More Races
.White
.Black
.AIAN
.Asian
.NHPI
1
2015
2
2
2
321,369,000
313,114,000
248,369,000
42,456,000
4,005,000
17,538,000
746,000
8,255,000
0
255,682,000
46,126,000
6,618,000
20,534,000
1,486,000
264,615,000
258,022,000
198,354,000
39,782,000
2,359,000
16,978,000
549,000
6,593,000
0
204,188,000
42,697,000
4,257,000
19,513,000
1,132,000
56,754,000
55,092,000
50,015,000
2,675,000
1,645,000
560,000
197,000
1,663,000
0
51,494,000
3,429,000
2,361,000
1,021,000
354,000
2020
334,503,000
324,865,000
255,357,000
44,590,000
4,242,000
19,869,000
806,000
9,639,000
0
263,969,000
49,052,000
7,071,000
23,380,000
1,631,000
270,952,000
263,275,000
199,400,000
41,594,000
2,432,000
19,255,000
595,000
7,678,000
0
206,256,000
45,140,000
4,449,000
22,224,000
1,239,000
63,551,000
61,590,000
55,957,000
2,997,000
1,810,000
614,000
211,000
1,961,000
0
57,713,000
3,912,000
2,623,000
1,157,000
392,000
2025
347,335,000
336,170,000
261,825,000
46,725,000
4,475,000
22,278,000
866,000
11,165,000
0
271,873,000
52,081,000
7,526,000
26,358,000
1,784,000
276,895,000
268,019,000
199,867,000
43,404,000
2,499,000
21,608,000
641,000
8,876,000
0
207,854,000
47,665,000
4,637,000
25,053,000
1,352,000
70,440,000
68,150,000
61,959,000
3,321,000
1,975,000
670,000
225,000
2,289,000
0
64,019,000
4,416,000
2,889,000
1,305,000
432,000
2030
(Resident population as of July 1)
2035
2040
359,402,000
346,571,000
267,459,000
48,768,000
4,694,000
24,726,000
923,000
12,831,000
0
279,081,000
55,121,000
7,968,000
29,426,000
1,940,000
281,939,000
271,761,000
199,403,000
45,118,000
2,555,000
23,999,000
685,000
10,178,000
0
208,626,000
50,174,000
4,810,000
27,960,000
1,466,000
77,463,000
74,810,000
68,056,000
3,650,000
2,139,000
727,000
238,000
2,653,000
0
70,455,000
4,947,000
3,158,000
1,467,000
475,000
370,338,000
355,706,000
271,981,000
50,678,000
4,895,000
27,175,000
977,000
14,632,000
0
285,312,000
58,132,000
8,386,000
32,550,000
2,098,000
285,795,000
274,217,000
197,810,000
46,694,000
2,597,000
26,389,000
726,000
11,578,000
0
208,368,000
52,623,000
4,960,000
30,906,000
1,578,000
84,543,000
81,490,000
74,171,000
3,984,000
2,298,000
786,000
251,000
3,054,000
0
76,943,000
5,509,000
3,426,000
1,644,000
519,000
380,219,000
363,637,000
275,447,000
52,485,000
5,074,000
29,603,000
1,028,000
16,582,000
0
290,635,000
61,158,000
8,777,000
35,709,000
2,257,000
288,593,000
275,504,000
195,197,000
48,162,000
2,623,000
28,756,000
765,000
13,089,000
0
207,201,000
55,054,000
5,087,000
33,872,000
1,691,000
91,626,000
88,133,000
80,250,000
4,323,000
2,451,000
847,000
262,000
3,493,000
0
83,434,000
6,103,000
3,690,000
1,837,000
567,000
2045
389,394,000
370,701,000
278,153,000
54,244,000
5,232,000
31,997,000
1,075,000
18,693,000
0
295,360,000
64,260,000
9,146,000
38,891,000
2,420,000
290,750,000
276,027,000
191,919,000
49,580,000
2,637,000
31,090,000
802,000
14,723,000
0
205,493,000
57,533,000
5,199,000
36,847,000
1,805,000
98,644,000
94,674,000
86,233,000
4,664,000
2,595,000
908,000
273,000
3,970,000
0
89,867,000
6,727,000
3,947,000
2,044,000
616,000
2050
398,328,000
377,357,000
280,503,000
56,007,000
5,370,000
34,359,000
1,118,000
20,971,000
0
299,896,000
67,499,000
9,497,000
42,099,000
2,586,000
292,778,000
276,293,000
188,419,000
51,006,000
2,641,000
33,391,000
836,000
16,485,000
0
203,691,000
60,124,000
5,303,000
39,835,000
1,920,000
105,550,000
101,064,000
92,084,000
5,002,000
2,729,000
968,000
282,000
4,486,000
0
96,205,000
7,375,000
4,194,000
2,264,000
666,000
2055
407,412,000
383,997,000
282,843,000
57,817,000
5,494,000
36,686,000
1,157,000
23,415,000
0
304,585,000
70,916,000
9,837,000
45,331,000
2,755,000
295,063,000
276,690,000
185,039,000
52,482,000
2,641,000
35,659,000
869,000
18,372,000
0
202,134,000
62,866,000
5,406,000
42,832,000
2,037,000
112,349,000
107,307,000
97,803,000
5,335,000
2,854,000
1,027,000
288,000
5,043,000
0
102,451,000
8,050,000
4,432,000
2,499,000
719,000
Source: http://www.census.gov/population/projections/data/national/2014/summarytables.html Table 10
2060
416,795,000
390,772,000
285,314,000
59,693,000
5,607,000
38,965,000
1,194,000
26,022,000
0
309,567,000
74,530,000
10,169,000
48,575,000
2,929,000
297,750,000
277,374,000
181,930,000
54,028,000
2,637,000
37,879,000
900,000
20,376,000
0
200,963,000
65,773,000
5,507,000
45,822,000
2,155,000
119,044,000
113,398,000
103,384,000
5,665,000
2,970,000
1,086,000
293,000
5,646,000
0
108,605,000
8,756,000
4,662,000
2,753,000
774,000
Estimated Hispanic Population Increase 2010 – 2013 in Tampa Bay
2010 Total
653,466
(16.9 % of the
entire population)
Approximate
10% increase
2013 Total
720,906
(26% of the
entire population)
2011-2013 American Community
Survey 3-Year Estimates
Hispanic or Latino
Mexican
Puerto Rican
Cuban
Dominican (Domican Republic)
Central American
South American
Other Hispanic or Latino
Total
Hillsborough Manatee Pasco
Pinellas
Polk
Sarasota
Percentage Estimate
Estimate Estimate Estimate Estimate Estimate
327,255
50,772
59,378
78,180 114,750
32,464
63,986
28,552
11,136
22,040
44,934
11,252
27%
102,258
6,757
23,346
23,833
37,785
5,591
30%
72,705
3,907
8,376
10,331
11,305
5,986
17%
13,882
933
2,808
2,585
4,132
1,258
4%
23,035
4,690
2,967
3,243
5,859
2,811
6%
34,546
4,106
6,507
11,526
7,302
4,694
10%
16,843
1,827
4,238
4,622
3,433
872
5%
Too Big to Ignore in Tampa
89% Hispanic population
growth over the last decade!
88.6%
17.6%
10.1%
Source: Tampa Census Population Growth. 2000 v 2010.
Total Population
Hispanic Population
Non-Hispanic Population
All of Greater Tampa Experienced Hispanic Growth
Pasco County, Florida
178.2%
Hernando County, Florida
170.2%
Polk County, Florida
131.9%
Sarasota County, Florida
112.4%
Citrus County, Florida
109.6%
Manatee County, Florida
95.4%
Pinellas County, Florida
71.3%
Hillsborough County, Florida
70.6%
Highlands County, Florida
Hardee County, Florida
62.7%
23.8%
0.0% 20.0% 40.0% 60.0% 80.0% 100.0%120.0%140.0%160.0%180.0%200.0%
2000-2010
Source: Census 2000, Census 2010 Data, Tampa DMA Counties; Hispanic Population
The Tampa Hispanic Consumer
• They are younger
average age of the Tampa Hispanic is
39 yrs The
39 years vs. 47 years for non Hispanics.
• They are Home Owners
44% ofHispanic’sin Tampaowntheirownhome
• They live in larger
households
37,500
of Hispanic’s in Tampa have used legal
services in the past year.
Source: Tampa Scarborough Release 3 2012, 18+
in Tampa live in households
66% ofwithHispanics
3+ Persons vs. 48% for non Hispanics
• They speak Spanish in the
home of Tampa Hispanics speak
63% Spanish at home.
When considering reaching the Hispanic Market,
you have options. The choice is “clear”!!
All Spanish Language Radio
Stations
297,700
CALL LETTERS
WYUU-FM
WAMA-AM
WQBN-AM
WTMP-FM
WGES-AM
WMGG-AM
WLCC-AM
DIAL
92.5
1550
1300
96.1
680
1470
760
NAME
92.5 MAXIMA
LA LEY
LA 1300
LA MEXICANA
GENESIS
MEGA CLASICA
RADIO LUZ
176,600
WEEKLY REACH
FORMAT
ADULTS 18+
SPANISH ADULT CONTEMPORARY
176,600
MEXICAN
28,100
BROKERAGE
24,100
MEXICAN
20,900
CHRISTIAN
17,800
SPANISH ADULT CONTEMPORARY
15,700
CHRISTIAN
14,500
We reach 59% of All Spanish Radio Listeners!!
Source: Nielsen Tampa, Jun-Aug 2015 PPM; Mon-Sun 6a-mid Cume Persons 18+
92.5 Maxima versus TV in the Hispanic Marketplace
Weekly Cume Audience
Monday-Friday Dayparts
Adults 18+
120000
105300
100000
106200
93900
93400
86000
80000
80000
82900
73800
71000
60000
43600
43400
37100
40000
20000
0
M-F 3P-7P
WMOR-TV
M-F 10A-3P
WRMD-TV
WVEA-TV
M-F 6A-10A
WYUU-FM
Source: Oct-Dec 2014. TV Data: Scarborough: Aug’13-Jul’14 Merged with Nielsen Oct –Dec 2014; Adults 18+This report is updated yearly.
Are you having a tough time
recruiting bilingual or retaining
qualified workers?
When it comes to building a strong workforce, it’s not just about hiring … it’s about Retention!
Placing your Recruitment Ad Online?
92.5 MAXIMA-FM reaches approximately 230,000 Adults weekly. How many Adults are seeing your ad online?
Placing your Recruitment Ad in Newspaper?
Newspaper classifieds have been around for over 50 years. How many things do we do the same way we did 50 years ago?
Not many. The advanced technology of recruitment is here today! It’s called radio!
Consider 92.5 MAXIMA-FM
92.5 MAXIMA-FM certainly reaches the bilingual workers you are looking for. We are the first and strongest Latin FM radio
station in Tampa Bay. Were you aware that 1 in every 4 in Tampa Bay is Hispanic? Additionally, radio recruiting may help
companies with their compliance with American’s with Disability Act of 1990; EOE, age discrimination. “It is unlawful for a
covered entity to discriminate on the basis of disability against a qualified individual in regard to Recruitment, advertising
and job application procedures”. Restrictions: Starting in July 1994, any company with a minimum of 15 employees must
comply with this act. Fines: $50k for a small business and up to $300k for a large company. Are you completely complying
with the law with Online and Newspaper? Radio has that extra compliance element you are missing and we will provide an
affidavit of the script/dates/times your ad aired which will stand in Court.
WEEKDAY
LINEUP
Any of our On-Air Talents
can endorse your
business.
You will pay $20 more for
each commercial that is
read LIVE during their
daypart. All other
commercials out of their
daypart will be recorded.
Plus $200 weekly for
talent fee or $600 for the
entire month (regardless if
it’s a 4-week or a 5-week
month).
Juan Pastrana known as DJ Ñeko has over
10 years of experience on the airwaves. He
began his career with Mega Communications
in Tampa on Mega 820am where he was an
on air talent and began the first urban music
show El Sandungueo.
DJ ÑEKO
MON-FRI 6A-10A
Due to the success of El Sandungueo he was
given the opportunity to work in New York City
where he became a popular on-air personality
for La Kalle 105.9 owned by Univision Radio.
After three years of success in the Big Apple,
he returns to his original home Tampa Bay
and is now on MAXIMA-FM on the Morning
Show.
Ñeko is one of the best when it comes to
bringing the party at nightclubs. You can see
him at Whiskey North on Fridays and
Saturday nights Green Gators.
Nandy Dávila is one of Tampa’s most respected DJ’s. He started
his career in the mid 1980’s in Puerto Rico.
He moved to the states in 1986 where he worked in many
different positions in Media/Broadcasting companies. Nandy
has worked as Musical Director, Morning Show Host, Assistant
Program Director, Program Director and Promotions Director;
but his heart and soul is being on the air and interacting with
the listeners.
NANDY DAVILA
MON-FRI 6A-10A
SUN 12N-1P
Nandy has brought lots of success to National and local clients
endorsing their brands, products and services. Among the
most recent clients we have State Farm, All State, Honda
Suzuki, Florida Health Solutions, Men’s Sport Wear, Value Car
and Brandon Honda just to name a few. He is very health
conscious and would be the perfect fit to endorse a gym or any
health related client. He is all about being outdoors and loves
to fish, bike and run.
Nandy is Ñeko’s sidekick in the Morning Show and also hosts
Salsa MAXIMA show on Sundays. We invite you to tune in.
Born and raised in Mexico, Cristy recognized her love for radio at a Young age. She began her Radio career as she
attended college in El Paso TX, as a member of NPR. Cristy also was a Radio personality at one of the most important radio
stations in Ciudad Juarez, MX where she also produced Voice-overs for advertising agencies.
Her experience allowed her to take part in a new project which included the launching of a new station from one of the
largest and most influential Corporations in the Latin American radio industry. Cristy enjoyed much success as a Radio
Personality while broadcasting on a signal that reached Texas, New Mexico and even covered parts of Mexico.
We couldn’t be more excited to have such a polished, charismatic and experienced professional as part of our Morning
Show. Any client would be greatly served by having her represent them with endorsements.
Valerie was born in Fajardo, Puerto Rico. She began her career in
Radio with La X 100.7 FM in Puerto Rico as a host and
production assistant. She later became a full-time radio host and
moved to New York to do middays for Univision’s La Kalle 105.9 FM.
In addition to her radio career, Valerie has done freelance acting
for Telemundo and WapaTV in Puerto Rico partaking in various
comedy shows and has also been a guest judge on Univision’s Sabado
Gigante.
As a singer, she blasted into the music scene in 2003 with her hit
single “Te Excitare”. Her success in the music industry opened up
many doors including a big one in New York City in 2005 when she
hosted mid-days for Univision Radio. Her passion for music and radio
gravitated some years later to Florida where she worked for WTLQ in
Fort Myers and most recently in Orlando as the morning show co-host
on WHKQ.
Singing has been a big part of Valerie’s life, after being featured
in reggaeton songs with artists such as Wisin y Yandel and Daddy
Yankee, she signed a record deal with DJ Nelson's Flow Music
Label. In 2007 she released her first solo album titled Valerie Mi Flow,
which includes hits like "Te Exitare" and "Ven y Baila". In 2009 she
was offered the opportunity to record the title song "Doble Vida" for
the popular Telemundo telenovela, “El Rostro de Analia”.
Valerie is our Diva … she loves shopping for shoes, clothing, jewelry,
cosmetics and loves the “bling bling”.
Nio began his career in radio in 1996 working at Radio Mundo 680AM in Tampa. After only
one year, he was offered a position at Mega 760AM where along with being an on-air host,
was named the official voice in Spanish of Tampa Bay Buccaneers. This honor catapulted
Nio into the national spotlight of Spanish sports and eventually lead to the public recognition
for excellence in broadcasting by Mayor Dick Greco and the City of Tampa.
In 2005, Nio was given an opportunity to return to his hometown Miami as the afternoon
drive host on Mega 94.9 FM.
After only 2 months in South Florida, he took Mega to #1, provoking an invitation to Los
Angeles where he hosted afternoons on the world’s most successful Latin Rhythmic station
“Latino 96.3 FM”. For almost three years, Nio consistently competed among the top three
stations in the biggest Radio Market in the United States.
In 2007 Nio Encendio received one of the greatest honors of his career when he was
privileged with the “Passion of the Art” award by the National Institute of Latin American
Journalism.
When 2008 rolled around, Nio once again answered the call to return to his hometown
Miami. This time as the morning show host on one of South Florida’s most illustrious
stations, “El Zol 95.7”.
Having enjoyed the “big city life” already, in 2009 Nio Encendio returned to the city that gave
him his radio career, Tampa.
“Hancel The Hitman” got his radio legs and skill-set working mainly in
Philadelphia for “La Mega” and later “El Zol Philly” but also did some TV work for
Univision 65. Hancel’s skills also reach into the production studio where he
masterfully can maneuver through Pro Tools, Adobe Audition and more.
His knowledge in computer software expands into Photoshop and he has a
sweet-spot for social media tactics and strategies.
The Hitman was most recently part of “Los Anormales” morning show at WRUM
in Orlando for iHeartMedia but he is now proud to call himself a Beasley man!
Enrique Alamo was born in New York and raised in Fajardo, Puerto Rico where he started his journey in Broadcasting.
At the present time with his 30-years experience in broadcasting between Puerto Rico, Central Florida and the Tampa
Bay area he shows lots of talent and professionalism with his extended knowledge in the music world as well in the
advertising market.
He came to Central Florida in 1988 where he worked in 11Q Orlando for 10 years. In 1998 he had an opportunity to start
in Tampa bay with Mega Communications where he worked for 7 years. At the present time he hosts the show Mon-Fri
from 6pm-10pm. His charisma and outgoing personality is what makes him one of the best.
Sold thru 2015
ÑEKADA TELEFONICA
Mon-Fri (7am, 8am, 9am)
Prank calls which will bring tears of laughter as DJ Ñeko comes up with the
most hilarious ideas. Prank calls are downloaded to our website so listeners
can share with others. Sponsorship opportunity to include name mention in
Opening/Closing along with a :05 sec. tag.
4-Week Investment: $3,000
#TAG ENTERATE
Mon-Fri (6:55am, 7:55am 8:55am)
No time to tune into the local news? Then find out here in our Morning Show
what made it to the Top News of the Day.
Sponsorship includes an Opening billboard with a :05 sec. tag.
TOP 20 COUNTDOWN
Saturday 12noon-2pm
The Top 20 Countdown is the highest rated show all weekend on 92.5
MAXIMA! Brand yourself with one of the most listened to programs on the
station, and associate yourself with the Top 20 most popular songs on the
station, that ALL of our listeners, and all of your consumers, want to hear!
Sponsorship includes Opening, Middle and Closing Billboard followed by a :05
second tag, plus a Page Takeover on the Top 20 Countdown page on
925maxima.com every Saturday with 728x90, 300x250, and website skin to
click thru to your website.
Sold thru 2016
MAXIMA EXITOS – Saturdays 8a-10a
SALSA MAXIMA – Sundays 9a-10a
Here’s your opportunity to engage Salsa enthusiasts! 92.5 MAXIMA plays
the best of classic Salsa on Saturday and Sunday mornings. As a sponsor,
you will receive an Open/Close billboard followed by a :10 sec. commercial,
(2) :30 sec. commercials, and (4) :30 sec. Streaming commercials to run
any weekday 9a-6p (the day of your preference).
4-Week investment: $1,400
TRAFFIC ADJACENCIES
Mon-Fri AM/PM Drive Time
92.5 Maxima Listeners are on the move! Our traffic reports air 10 times per
day Monday-Friday (6x in AM Drive twice an hour in the 6am,7am and 8am
hours and 4x per day in PM Drive, once an hour 3pm, 4pm, 5pm and 6pm
hours) for a total of 50 traffic adjacencies per week. These fixed time
positions offer your business a high profile location to promote your
message!
Weekly Investment: $3,000
Sold thru 2016
MAXIMA MUSIC HOURS THRU 2014
Mon-Fri 8:20am, 11:50am and 4:20pm
Morning Music Hour, Drive Thru Mix and Happy Hour
Commercial free hours. As a sponsor, you will receive Closing name mention
and a :05 sec. tag on each MAXIMA MUSIC HOUR. Sponsor of the 4:20pm
commercial free segment, gets Opening, Middle and Closing name mention
followed by a :05 sec. tag. This particular segment is 80-minutes long.
4-Week Investment: $1,500 (each hour is sold individually)
22
Sold thru 2016
LAS 4 MAXIMAS ENCENDIAS
Mon-Fri 4pm
A popular feature on weekdays at the 4 o’clock hour where we play the four
most requested songs of the day … we call it “Las 4 Máximas Encendías”
hosted by Nio Encendío. As a sponsor, you will receive name mention at the
beginning and ending of the segment followed by a :05 tag.
Sold thru 2016
EL REGUERO REGGAETONERO
Mon-Thurs at 8pm
This flavorful Latin Urban segment gives the MAX!MA fans the
perfect dosage of straight up Reggaeton at 8pm Mon-Thurs. with
a Back To Back To Back formula. Sponsorship opportunity includes
Opening and Closing name mention along with 5 sec. tag.
Sold thru 2016
Fiesta Mix
Friday Night High Energy Mixing from 5:50pm-12am
Sponsor will receive a total of 12 mentions (2 per hour) with a :05 tag. This
puts the power of a high energy festive mix in the hands of the sponsor for a 6
hour block on Friday Nights!
KALLE MIX
Saturday 8pm-12mid
Club flavored Latin mixes with DJ Speedy Jr. Sponsorship
includes name mentions twice per hour during the 4-hour block,
with show promoted throughout the week with YOUR company as
part of the imaging.
23
OTHER ON-AIR SPONSORSHIPS
HURRICANE TIPS
Remind the Tampa Bay community of the importance of staying safe this
Hurricane Season. As a sponsor, you will receive 20 weekly hurricane tips to
run on air. Each Hurricane Tip vignette will contain information on how to
prepare for the storm Followed by your company name and location. This
feature also includes sponsorship of our Hurricane Tips web page with your
logo and hot link to Your site.
Investment: $3,000 net pet week
DON’T TEXT & DRIVE
Increase awareness of the risks of texting while driving. Align YOUR business
with a powerful message that could save lives. Sponsorship includes a total of
15x (:15) PSA announcements with YOUR company name and business tag line
to air M-Su 6a-12m each week (a minimum of 60x each month based in four
weeks) and a banner on 925MAXIMA.com with the Don’t Text & Drive
message brought to you by YOUR business with logo and hyperlink.
HISPANIC VINGETTES – (Sept – Oct)
We invite you to embrace this year’s Hispanic Vignettes by sponsoring this
feature. The Hispanic Vignettes honor influential and legendary Latin artists,
authors, athletes, scientists and more with on-air liners as well as an online
campaign. As a sponsor, you will receive :60 sec. radio and streaming
Hispanic History vignettes with a :15 sec. tag, logo on 925MAXIMA.com
Hispanic Heritage Landing page accessed from the homepage and ROS Banner
ad impressions promoting the Hispanic Heritage feature with logo inclusion.
Investment: $5,000 - $10,000
DON’T DRINK & DRIVE
Align YOUR business with this Public Service Announcement to increase
awareness of the risks of Drinking & Driving throughout the year or on long
holiday weekends. Sponsorship includes a total of 15x (:15) PSA
announcements with YOUR company name and business tag line to air M-Su
6a-12m each week (a minimum of 60x each month based in four weeks) and
a banner on 925MAXIMA.com with the Don’t Drink & Drive message brought
to you by YOUR business with logo and hyperlink.
Available all year long but in hot demand during Holiday weekends:
Memorial Day, 4th of July, Labor Day, Thanksgiving, New Years Eve
HOLIDAY COUNTDOWNS
MAXIMA will be announcing how many days left until the holiday and your
business can be featured! Pick the number of days and the that you would
like to countdown. It’s a great high frequency message to keep your business
top of mind leading up to holiday weekends and special events. Sponsors will
receive (24) :05-second recorded messages per day (1-per hour / 24-hours
per day) and a Countdown banner on 925MAXIMA.com for each day
purchased.
Investment: 5-Day Countdown: $2,500
COMMERCIAL FREE LONG WEEKENDS and HOLIDAYS
Count on us for great programming on the long weekends as we celebrate
Memorial Day, Labor Day and Christmas.
We kick off the festivities with 12-hrs of commercial free programming. We
offer you’re the opportunity to be the exclusive sponsor with name mention
followed by a :05 sec. tag on the top and bottom of the hour on radio and
streaming.
Investment: $3,000
25
Reach
Join the many successful companies targeting
the lucrative Hispanic consumer on 92.5 Maxima!
PROMOTIONAL SPONSORSHIP
OPPORTUNITIES
92.5 Maxima FM Presents:
2014 Maxima Cash Blowout! ‘El Alivio Financiero’
92.5 Maxima FM is excited to offer you the opportunity to sponsor an exclusive CASH giveaway unlike any other!
Listeners will tune in to 92.5 Maxima FM on (tbd), to win $100 cash every 30 minutes from 8 am to 8 pm!
The prize giveaway will include:
•
$100 cash every 30 minutes
•
Maxima prize bag with any additional promotional items of your choice
As
•
•
•
•
a sponsor, you will receive:
Inclusion in recorded promos and/or promotion title sponsorship
LIVE mentions and additional DJ chatter about promotion
Contest page post on 925maxima.com featuring your logo
Facebook and Twitter posts promoting the contest, with special thanks to our sponsor
Total Promotional Value: Varies depending on level of sponsorship
Total Cost to Sponsor: Varies, Discuss with your Account Executive for more details
92.5 Maxima FM Presents: ‘Cara a Cara’ Concert Fly-away Giveaways
92.5 Maxima FM is excited to offer you the opportunity to sponsor an exclusive ‘Cara a Cara: Concert Fly-away
Giveaway’ promotion, sending one listener and their guest to an exclusive destination to see one of our core artists
perform!
Listeners will tune in to 92.5 Maxima FM on (TBD) from 8 AM to 8 PM for their chance to win a qualifying prize. And it gets
better! All winners will be eligible to win the ‘Cara a Cara’ Experience!
•
One pair of tickets to the concert
•
One pair of Exclusive Back Stage Meet & Greet Passes
•
Round trip airfare for two
•
3-day / 2-night hotel stay
As a sponsor, you will receive:
•
Inclusion in (40) recorded promos
•
(40) LIVE mentions and additional DJ chatter about promotion
•
•
Total Promotional Value $29,900
Total Cost to Sponsor $4,000 – $5,000 (depending where concert takes place)
92.5 Maxima FM Presents: ‘Mami Chula’ and ‘Papi Chulo’
Here at 92.5 Maxima, we celebrate Mother’s Day and Father’s Day for an entire week, giving away daily prizes! In past years,
winners have been treated to various different types of gift certificates; such as: hotel stays, spa treatments, a makeover, dinner,
and even a family BBQ along with all of the trimmings!
Listeners will tune in to 92.5 Maxima FM on specific dates surrounding Mother’s Day and Father’s Day to win these special
experiences!
•
Gift certificates
•
Hotel stays
•
Spa treatments
•
Special dinner arrangements
•
Flower giveaways
As
•
•
•
•
Inclusion in (40) recorded promos
Facebook and Twitter posts promoting the contest, with
special thanks to our sponsor
Total Promotional Value: Varies depending on number
of prizes given away
Total Cost to Sponsor: Discuss with your Account Executive
for more details
92.5 Maxima FM Presents:
Premios Lo Nuestro, Latin Grammy’s and Premios Juventud!
There is no comparison between watching an amazing awards show on TV and having the life changing
experience of being there and seeing your favorite artists in person! 92.5 MAXIMA will offer one lucky listener
and their guest the opportunity to experience one of these shows!
• One pair of tickets to the awards show
• Round trip airfare for two
• 3-day / 2-night hotel stay
• Transportation
As
•
•
•
•
Inclusion in recorded promos
Total Promotional Value: Varies depending on number of prizes given away
Total Cost to Sponsor: Varies. Discuss with your Account Executive for more details
EVENT & CAUSE
MARKETING
92.5 MAX!MA is a proven local leader in:




Event Management
Sponsorship Sales
Cause Marketing
Local Entertainment & Events
Over the years, 92.5 MAX!MA has produced,
managed and sold events and sponsorship
opportunities including:
•
•
•
•
•
•
92.5 MAX!MA’s Private Performance Concert Series
Pets in the Park
Fiesta Maxima
Kids Day
Hispanic Heritage Concert
St. Jude Children’s Research Hospital Radiothon
92.5 MAX!MA is dedicated to developing unique
marketing ideas and sales solutions for local
businesses. Our station creates programs exclusive to
the market and offers an “experience” style approach
through our special programs, concert events and
marketing ideas. This Opportunities Book includes
snapshots of events and programs that stemmed from
a mere idea, and have grown throughout the years to
be our proudest achievements.
MAXIMA Private Performance Concert Series
Date:
August, 9 2015 – “ Verano al MAXIMO”
December, 2015 – “Parranda al MAXIMO”
Location:
Club Skye
https://www.youtube.com/watch?v=OcK5RjaN2ZE
About:
The Private Performance Concert Series is special treat for the Maxima listeners
featuring a “can’t buy it” performance by hot Latin recording artists. Listeners can only
get tickets through Maxima contests or sponsors’ promotions.
The Private Performance Concert Series consists of three shows per year, and the party
has been running strong since 2012. The past SOLD OUT Private Performance shows
have included top international artists such as Luis Enrique, Victor Manuelle, Angel y
Khris, Leslie Grace, Rey Ruiz, N’Klabe, Zion y Lennox, Jerry Rivera & Elvis Crespo.
Pets in the Park
Date:
Saturday, April 25, 2015
Location:
Raymond James Stadium – Lot 6
About:
Do you love your pet? So does Beasley Media Group! Pets in the
Park celebrates our love affair with our animals with a day of
furry fun. Bring your pet & listen to music, eat, shop, enjoy our
exhibitions and entertainment, or even adopt an animal in need of
their “Forever Home.”
Endless customizable sponsorship opportunities are available,
including the ever-popular “Take Me Home Zone,” entertainment
rings including the Ultimate Air Dogs and Twiggy the waterskiing
squirrel, pet costume contests, doggie splash pools, and more.
Fiesta MAXIMA
Date:
Friday, June 19, 2015
Location:
Amalie Arena
About:
Join the 92.5 MAXIMA crew for a day full of music and dancing at the
HOTTEST concert in town – Fiesta MAXIMA! Previous performers have
included top international acts like Prince Royce, Don Omar, Tito El Bambino,
and Ivy Queen.
Sponsorship opportunities include discount ticket and giveaway promotions,
retail ticket outlet opportunities, opportunity to advertise in the LED Screens
and monitors inside the venue, on-site “upgrades” to premium seating, meet
& greet/artist experiences, online and mobile contesting, creative solutions
for branding and sampling, and more!
https://www.youtube.com/watch?v=SqKZXFd3SsE
Kids Day
Date:
Sunday, July 26, 2015
Location:
Tampa Convention Center
About:
Kids Day features FREE kids entertainment and fun for
the whole family! Last year’s event hit capacity just two
hours after gates opened – and the excitement never
stopped! Special guest Calum Worthy (of Disney
Channel show “Austin & Ally”) met his fans, and the
event featured free face painting, balloon twisters, a
petting zoo, live entertainment and games, science
experiments, appearances from cartoon characters,
indoor ice skating, and SO MUCH MORE!
We can’t wait for the fun to grow in 2015.
Sponsorship opportunities include Goodie Bags,
themed zones (education, sports, health, kids lounge),
stage and entertainment, celeb meet & greets, and
exhibitor booths for sampling, display, and sales.
Handbag Happy Hour
Date:
September 2015
Location:
Available
About:
Ladies, grab your girls and head to
Tampa Bay’s hottest GNO (that’s “Girls
Night Out”) – Handbag Happy Hour!
This gals-only soiree features spa
treatments, beauty tips, health info, live
entertainment, yummy drinks and food,
and of course, the chance to win one of
DOZENS of designer handbags!
Last year marked the first annual
event, and all raffle ticket proceeds
benefitted Brides Against Breast
Cancer. We look forward to partnering
with them again for this evening of
glam giveaways!
Hispanic Heritage Concert
Date:
October 11, 2015
Location:
Coachman Park
About:
This October, Clearwater’s Coachman Park will again
welcome some of the biggest artists in Latin music for the 10th
annual Hispanic Heritage Concert. And our tenth birthday will
be bigger than ever, with even more unique opportunities for
advertisers to market their brands to a multicultural audience
at the peak of Hispanic Heritage Month.
Over 15,000 fill Coachman Park to the brim for this concert –
don’t miss out on the action! Sponsorships include exclusive
“win-to-get-in” lounge areas, traffic driving elements, on-air
and online contesting, giveaways, artist experiences, and so
much more.
Check out the videos!
https://www.youtube.com/watch?v=WUuug9g-t9Y
https://www.youtube.com/watch?v=hTND8KEtVug
WYUU St. Jude Radiothon
Date:
December 3 - 4, 2015
Location:
92.5 MAXIMA Studios
About:
Promesa y Esperanza is a Hispanic Radiothon fundraising program
dedicated to helping the children of St. Jude Children's Research Hospital.
This year, the 92.5 MAXIMA Promesa y Esperanza Radiothon will be
December 3 - 4, 2015. Our LIVE broadcast will be a collection of St. Jude
patient stories, and exciting radio programming to help increase awareness
and raise funds to support the hospital’s lifesaving work.
Last year, our Radiothon raised over $125,000 for the kids of St. Jude!
DIGITAL
QYK 99.5
WRBQ 104.7
WLLD 94.1
WYUU 92.5
WBRN 98.7
Money Talk 1010AM
Tampa Bay’s #1 for New Country
Classic Hits
The Bay’s Party Station
Tu Musica al Maximo
Bubba Radio Network
Financial & Lifestyle Talk
COUNTRY
70’s 80’s and More
Top 40 Rhythmic CHR
SPANISH CHR
NO Rules Radio
TALK
Pitbull, Shakira, Wisin y
Yandel, Prince Royce,
Marc Anthony
Van Halen, AC/DC, Limp Bizkit,
Metallica, Papa Roach, NWA,
Eminem, Nirvana, Green Day
Tampa Bay’s Financial talk and
lifestyle radio station.
Tampa Bay’s Best Country Tim Eagles, Elton John, Fleetwood
Rihanna, Justin Timberlake, Jay
McGraw, Carrie Underwood,
Mac, Rolling Stones, Doobie
Z, Bruno Mars
Jason Aldean, Kenny Chesney, Brothers, KC and the Sunshine
and Lil Wayne.
Taylor Swift
Band, Rod Stewart, Beatles
Target:
Target:
Target
Target:
Target:
Target:
A 25-54/W 25-54
A 25-54/W 35-64+
A 18-49
A25-49
Men 25-54
A 25+
Personalities
Personalities
Personalities
Personalities
Personalities
Personalities
Dave McKay, and Veronica 5a-10a
Mason Dixon 5a-10a
Orlando and the Freak Show
6a-10a
DJ Ñeko 6a-10a
Bubba the Love Sponge 6a-10a
The Del Walmsley Show 10a – 11a
June Knight 10a-3p
Paula Street 10a-3p
Ali That Girl 10a-3p
Valerie Morales 10a-3p
Manson 10a-3p
The Ray Lucia Show 12 – 2p
Cadillac Jack 3p-7p
Flash 3p-7p
Bootleg Kev 3p-7p
Nio Encendio 3p-6p
Ned 3p-7p
Dave Ramsey 2p – 5p
Gino 7p-12a
Bobby Rich 7p-12m
The Nuthouse 7p-12m
Enrique Alamo 6p-10p
25 Cent 7p-10p
Business Rock Stars 5p – 7p
www.wqyk.com
Uniques:
76,214
Pageviews:
186,613
www.myq105.com
Uniques:
54,060
Pageviews:
72,586
www.wild941.com
Uniques:
319,533
Pageviews:
425,727
www.925maxima.com
Uniques:
118,656
Pageviews:
183,215
http://bubba987.com/
Uniques:
24,128
Pageviews:
46,642
http://moneytalk1010.com/
Uniques:
1,145
Pageviews:
2,881
Streaming Connections:
552,741
4,074
Streaming Uniques:
108,383
Streaming Uniques:
1,756
56,981
Streaming Uniques:
13,102
Streaming Connections: Streaming Connections: Streaming Connections:
58,616
157,941
94,155
Streaming Uniques:
14,206
Streaming Uniques:
37,029
Streaming Uniques:
21,700
AUGUST 2015
WQYK 99.5
WRBQ 104.7
WLLD 94.1
WYUU 92.5
WBRN 98.7
Money Talk 1010AM
Tampa Bay’s #1 for New Country
Classic Hits
The Bay’s Party Station
Tu Musica al Maximo
Bubba Radio Network
Financial & Lifestyle Talk
Facebook
Facebook
1,925
Likes
N/A
Facebook
24,769
Likes
Twitter
12,145
Followers
Newsletter Database
17,423
Subscribers
Text Club
Facebook
Facebook
Facebook
7,269
Likes
88,661
Likes
24,999
Likes
Twitter
2,068
Followers
Twitter
Twitter
19,460
Followers
3,065
Followers
Newsletter Database
Newsletter Database
Newsletter Database
7,450
Subscribers
27,223
Subscribers
7,241
Subscribers
Text Club
Text Club
Text Club
Twitter
Twitter
2,199
Followers
N/A
Newsletter Database
7,001
Subscribers
Text Club
15,941
Members
424
8,805
Members
945
Members
TBD
Mobile App
1,640
Monthly Active Users
Mobile App
1,622
Mobile App
8,930
Mobile App
4,861
Mobile App
17,626
AUGUST 2015
Mobile App
212
PRICING: $15CPM
$75 – 5,000 impressions
GEO-FENCING – 100,000 impressions - $1500
Did You Know???
• 60% of media consumption today occurs on mobile devices
• Mobile device users now spend more than 89% of their time in apps.**
• 82% of mobile media time is via apps.**
What Is It?
Hyper Narrow Targeting: geo-fences can be as small as 100-meters.
Performance: CTR’s are often 4-8x higher than traditional display ads.
Reporting: Track impressions & clicks from each geo-fence and landing page activity.
Custom landing page: Increase the chances of conversion by giving consumers clear
Calls-to-Action.
Once a consumer enters a geo-fenced area, we can serve your banner ads to them for up to 60 days, when they
use apps on their mobile device. When a user clicks on your banner ad, they will be taken to your custom landing
page where they will see specific Calls-to-Action. There are over 14,000 Aps. Below are just some of them.
We offer you the option to send listeners a custom message that can
be day-parted (by days of the week or time of the day). The custom
message can be consistent with the on-air and online campaign.
WYUU’s Annual Spending Power
CATEGORIES
Food Services & Drinking Place Sales
Building Materials & Garden Equipment & Supplies Dealers
Hardware Stores
Home Centers
$8,081,000
$100,812,000
Cafeteria Sales
Drinking Place Sales
$9,997,000
$14,712,000
Full-Service Restaurant Sales
$222,631,000
Outdoor Power Equipment Stores
$2,920,000
Limited-Service Restaurant Sales
$133,122,000
Paint & Wallpaper Stores
$5,493,000
Snack & Nonalcoholic Beverage Bar Sales
Nursery and Garden Centers
Category Totals:
$10,824,000
$128,130,000
Category Totals:
$19,242,000
$399,704,000
Furniture & Home Furnishings Stores
Clothing & Clothing Accessories Stores
Children & Infant's Clothing Stores
$6,846,000
Floor Covering Stores
$11,284,000
Clothing Accessories Stores
$3,839,000
Furniture Stores
$42,333,000
Family Clothing Stores
$80,635,000
Window Treatment Stores
Jewelry Stores
$24,514,000
Category Totals:
Luggage & Leather Stores
$1,787,000
Gas Station Sales
Men's Clothing Stores
$5,265,000
Gas Stations with Convenience Stores
Shoe Stores
$20,568,000
Other Gas Stations
Women's Clothing Stores
$22,979,000
Category Totals:
Category Totals:
$166,433,000
Electronics & Appliance Stores
Camera & Photographic Supply Stores
$1,034,000
$1,215,000
$54,832,000
$327,900,000
$42,286,000
$370,185,000
General Merchandise Stores
Department Stores
$169,898,000
Warehouse Clubs & Superstores
$361,716,000
$531,614,000
Computer & Software Stores
$17,232,000
Category Totals:
Household Appliance Stores
$10,479,000
Health & Personal Care Stores
Radio TV and Other Electronics Stores
$70,234,000
Cosmetics Beauty Supplies & Perfume Stores
$7,229,000
Category Totals:
$98,978,000
Food (Health) Supplement Stores
$5,727,000
Food & Beverage Stores
Baked Goods Stores
Beer Wine and Liquor Stores
Confectionary & Nut Stores
Convenience Stores
Optical Goods Stores
$812,000
$22,137,000
$703,000
$22,440,000
$176,285,000
Category Totals:
$197,640,000
Miscellaneous Store Retailers
Art Dealers
Fish & Seafood Markets
$1,345,000
Florists
Fruit & Vegetable Markets
$3,199,000
Gift Novelty and Souvenir Stores
Meat Markets
$3,245,000
Specialty Food Stores
$9,304,000
Supermarkets & Other Grocery Stores
$500,110,000
Category Totals:
$553,990,000
Source: Nielsen Radio July 2014, A18+, Tampa/St Petersburg/Clearwater, Mon-Sun 6a-12mid
$8,399,000
Pharmacies & Drug Stores
Mobile Home Dealers
$2,236,000
$4,337,000
$14,946,000
$5,543,000
Office Supplies & Stationery Stores
$19,679,000
Pet & Pet Supplies Stores
$11,678,000
Used Merchandise Stores
$11,179,000
Category Totals:
$69,598,000
A
12
2
-2
WYUU’s Annual Spending Power
Services
Amusement & Theme Parks
$45,771,000
Beauty & Barber Shops
$14,746,000
Bowling Centers
Carpet and Upholstery Cleaning Services
Motor Vehicle and Parts Dealer Sales
$2,475,000
$2,307,000
Certified Public Accountants and Tax Preparation Services
$51,201,000
Auto Pa rts & Acces s ori es Stores
$38,696,000
Child Day Care Services
$26,352,000
Boa t Dea l ers
$26,668,000
$40,524,000
Motorcycl e Dea l ers
$15,931,000
Continuing Care Retirement Communities
Copy Shops & Other Business Services Centers and Private Mail
Centers
Diagnostic Imaging Centers
$18,740,000
New Ca r Dea l ers
$565,881,000
Recrea tiona l Vehi cl e Dea l ers
$55,997,000
Diet Services
Ti re Dea l ers
$23,854,000
Employment Placement Agencies
Us ed Ca r Dea l ers
$71,628,000
Category Totals:
$798,655,000
NonStore Retailers
Bottl ed Ga s Dea l ers
El ectroni c Shoppi ng & Ma i l Order Hous es
Hea ting Oi l Dea l ers
Category Totals:
$8,467,000
$419,240,000
$504,000
$428,210,000
Sporting Goods Hobby Book & Music Stores
Book Stores
$10,497,000
CD Ta pe & Record Stores
$1,661,000
Hobby Toy & Ga me Stores
$10,392,000
Mus i ca l Ins truments & Suppl i es Stores
News Dea l ers & News s tands
Sewi ng Needl ework & Pi ece Goods Stores
$4,342,000
$527,000
$3,553,000
Sporting Goods Stores
$18,722,000
Category Totals:
$49,694,000
Exhaust System Repair
$855,000
$16,907,000
$398,000
Exterminating & Pest Control Services
$12,566,000
Fitness Centers
$15,979,000
Freestanding Emergency Centers
$28,826,000
Gambling Industries (All Casinos and Others)
$3,526,000
General Auto Repair
$23,654,000
Golf Courses & Country Clubs
$20,539,000
Homes for the Elderly
$18,839,000
Hospitals
$644,546,000
Lawyers
$177,063,000
Nursing Care Facilities
Offices of Chiropractors
Offices of Dentists
Offices of Optometrists
Offices of Physicians
One Hour Photofinishing and Photofinishing Laboratories
$87,507,000
$9,635,000
$61,874,000
$5,288,000
$365,414,000
$929,000
Payroll Services
$9,253,000
Photographic Studios Portrait
$2,174,000
Security Systems Services
$7,666,000
Skiing Facilities
Spectator Sports
Temporary Help Services
Transmission Repair
Video Tape & Disc Rental
Wired Telecommunications
Wireless Telecommunications
Source: Nielsen Radio July 2014, A18+, Tampa/St Petersburg/Clearwater, Mon-Sun 6a-12mid
$15,127,000
$0
$45,495,000
$146,323,000
$1,599,000
$3,946,000
$260,742,000
$178,998,000
Total Retail Spending Power of WYUU-FM Listeners
$3,447,960,000
Total Retail & Food service Sales
$3,847,664,000
A
12
2
-2
WYUU – Lifestyle/Behaviors
WYUU Adults 18+ are more likely than the Tampa market as a whole to…
What we Own:
Tablet (iPad, Glxy Tab, Kindle Fire, etc.)
Smartphone (Android, iPhone, etc.) 126
MP3 player (iPod, Sony, etc.)
114
140
Amount Spent on Internet Purchases (yr):
$1,000 - $2,499
133
What We Do:
Baseball/Softball
Basketball
Football
Yoga/Pilates
Jogging/Running
351
222
161
149
148
Grocery:
Spent $125-$149/wk on groceries
Spent $200/wk on groceries
176
100
Education:
Participated in adult continuing education
107
Source: Tapscan Web / Scarborough Data: Copyright 2013-2014 Scarborough Research.
A
12
2
-2
Quick Service Restaurants
WHAT I Want to Know About Them
quick service restaurant quintile: 1st (heaviest)
163
quick service restaurant quintile: 2nd (heavy)
97
quick service restaurant quintile: 3rd (medium)
95
quick service restaurant quintile: 4th (light)
quick service restaurant quintile: 5th (lightest)
visited any restaurant: any quick service restaurant(mo)
#tms ate at quick svc restaurant (mo): 1
102
36
110
quick service restrnt used (mo): Arby's
quick service restrnt used (mo): Auntie Anne's
quick service restrnt used (mo): Blimpie
quick service restrnt used (mo): Boston Market
quick service restrnt used (mo): Burger King
quick service restrnt used (mo): Checkers
quick service restrnt used (mo): Chick-fil-A
quick service restrnt used (mo): Chipotle
quick service restrnt used (mo): Church's Chicken
quick service restrnt used (mo): CiCi's Pizza
quick service restrnt used (mo): Cold Stone Creamery
quick service restrnt used (mo): Dairy Queen
quick service restrnt used (mo): Domino's Pizza
quick service restrnt used (mo): Dunkin' Donuts
quick service restrnt used (mo): Firehouse Subs
quick service restrnt used (mo): Five Guys Burgers and Fries
quick service restrnt used (mo): Hardee's
quick service restrnt used (mo): Hungry Howie's
quick service restrnt used (mo): KFC
55
13
0
115
138
108
123
107
219
145
195
49
191
92
174
46
75
113
150
quick service restrnt used (mo): Little Caesars
160
quick service restrnt used (mo): Long John Silver's
275
quick service restrnt used (mo): McDonald's
116
quick service restrnt used (mo): Moe's Southwest Grill
129
quick service restrnt used (mo): Panera Bread
56
quick service restrnt used (mo): Papa John's Pizza
128
37
quick service restrnt used (mo): Pizza Hut
140
98
quick service restrnt used (mo): Popeyes
270
quick service restrnt used (mo): Qdoba
102
116
70
121
quick service restrnt used (mo): Starbucks
#tms ate at quick svc restaurant (mo): 6-9
115
quick service restrnt used (mo): Subway
111
#tms ate at quick svc restaurant (mo): 10 or more
148
quick service restrnt used (mo): Taco Bell
145
#tms ate at quick svc restaurant (mo): none
35
quick service restrnt used (mo): Quizno's
quick service restrnt used (mo): Sonic
quick service restrnt used (mo): Tijuana Flats
quick service restrnt used (mo): Wendy's
Source: Tapscan Web / Scarborough Data: Copyright 2013-2014 Scarborough Research, A18+.
quick service restrnt used (mo): Wingstop
quick service restrnt used (mo): other
25
141
60
75
114
0
85

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