LUXURY - LA Dreams Magazine

MEDIA KIT
LUXURY
BRAND
ALIGNMENT
FEATURES. EVENTS. NETWORKS.
SOCIAL MEDIA. CROSS-PROMOTIONS.
~ Unlike~
ANY
OTHER
MAGAZINE
Dreamers. Doers. Achievers.
In a short span of time, LA Dreams Magazine
became LA’s #1 luxury lifestyle magazine,
serving only the most affluent individuals
and communities in and around Los Angeles.
With “inform, educate, and motivate” as
our editorial approach, we offer a tasteful
resource with compelling content for those
who wish to be connected with the wealth,
power, innovation, education, and lifestyle
of Southern California.
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OYSTER PERPETUAL COSMOGR APH DAY TONA
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LUXURY AUTOS
LARGEST OUTDOOR PATIO CENTER IN SOUTHERN CALIFORNIA
LARGEST SELECTION OF LUXURY CASUAL LIVING BRANDS
MOST EXPERIENCED DESIGN, SALES & SUPPORT TEAM
PRESTIGE ESTATES
PRESTIGE HOME FURNISHINGS
Biltmore_BrideAd_FNL5_May2014:Layout 1
5/21/14
10:39 AM
Page 1
What taste buds
dream of.
Fifteen incredible restaurants by award-winning chefs make dining
at ARIA reason enough to come to Vegas. Be adventurous and
try them all, including our newest addition, Carbone, the perfect
mix of vintage Vegas and New York-inspired Italian cuisine.
Aria.com
LUXURY FASHION
LUXURY TRAVEL
LUXURY ESCAPES
OUR READERS. LA DREAM MAKERS
HIGH NET WORTH ASIAN MARKET
CHINESE & KOREAN HOUSEHOLDS
INTERNATIONAL TRAVELERS
DTLA COSMOPOLITAN MARKET
INVESTORS • FINANCIAL • FASHION • RESIDENTS
STUDIO ENTERTAINMENT MARKET
EXECUTIVES • DIRECTORS • PRODUCERS
INTELLECTUAL HUB MARKET
SCIENCE • TECHNOLOGY • DESIGN
ARTS & CULTURE MARKET
MUSEUMS • PROFESSIONAL SPORTS • PERFORMING ARTS VENUES
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400,000 READERSHIP
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ARCADIA 59%
SAN MARINO 54%
VIP
EVENTS
10,000
50,000 PRINT DISTRIBUTION
100,000 SOCIAL MEDIA
“We were the founding advertising sponsor of LA DREAMS
Magazine with Steve Tobia eight years ago. The magazine
was originally inserted in the Sunday Los Angeles Times along
with our key customer base and showrooms.
Today, LA DREAMS Magazine has significantly expanded both
their editorial coverage and distribution. It is the premiere
luxury magazine in L.A.
We only place print advertisements with LA DREAMS because
it targets and reaches these luxury high net worth markets.
Our brands range from Rolls Royce, Bentley, Maserati, Porsche
and Mercedes-Benz, and the cross-promotions, events and
digital/social media components are great value-added
services.”
Paul Rusnak
Founder and Chairman
RUSNAK Auto Group
COMPELLING FEATURES & INTERVIEWS
LANDING IN DTLA
L.A. AUTO ICONS
RESTAURANT ENTREPRENEURS
By Steve Tobia
E
ntrepreneurial success stories throughout the other LA,
which includes the renaissance of Downtown LA and the
exploding Asian communities in SGV, are being fueled by
many Asian immigrants and their families that have left Taiwan,
Hong Kong and Mainland China. Like previous waves of immigration from Europe, South America and the East Coast, our new
entrepreneurs have the passion, vision, tenacity and commitment
to make their dreams a reality.
Meet Kerry Moy and Michael Kwan. Two restaurants entrepreneurs who have made a spectacular landing and impact on the
Southern California dining scene, especially in DTLA.
JAY LENO
LA'S
BEST
The Roots of M2K
GARAGE
JAY LENO
BY BRIAN RISHEL
A
cclaimed TV late night show host, admired stand-up comedian, best-selling children’s book author, much-in-demand
corporate speaker, lovable TV and movie voice-over artist,
philanthropist and pioneering car builder and mechanic …it’s no
wonder that Jay Leno has always been characterized as “the hardest
working man in show business.”
Now, this hard working man, and one of the nicest people in show
business, has returned to television with a new weekly, one-hour
CNBC primetime series, “Jay Leno’s Garage.”
The series covers all things automotive including classic cars, super cars, restoration projects, road tests, investments and the inner
workings of the car collectors’ market. “Jay Leno’s Garage” explores
the world of cars, never forgetting that it’s the people behind the
wheel who provide the real stories. Jay travels the country on the
Since that small beginning twenty years
ago, Michael has created some of the most successful restaurant concepts in Southern California. Along with his partner, Kerry, M2K (Michael & Kerry) has had explosive growth with
more than 19 restaurants and plans for several
more on the drawing board, with locations in
Los Angeles, Burbank, Valencia, Santa Monica,
Long Beach, Pasadena, and West Hollywood.
hunt for the car world’s most radical rides and highlights the passion
and the stories behind them. Whether it’s delving into the history
of an iconic brand, testing the latest super car, offering consumer
advice or investigating the latest automotive innovations, “Jay Leno’s
Garage” follows Jay Leno on his journey through the always-fascinating world of people, their prized automobiles and cars everywhere, new and old.
An indefatigable performer, the legendary former “Tonight Show”
host still performs more than 100-150 live appearances in nightclubs,
theaters and stadiums each year. In addition to traversing the U.S.,
he has entertained in various countries, including performing for
military troops associated with the wars in Afghanistan and Bosnia.
He remains passionate about performing in front of live audiences,
including the military, and appears regularly in Las Vegas, on college
campuses around the United States and in other venues.
Moreover, Jay Leno is committed to helping those less fortunate.
Each year, he serves as Master of Ceremonies and does numerous
benefit performances, including shows for those whose lives were
devastated by the 9/11 tragedy, the tsunami in Thailand, hurricanes
in the gulf, and the severe economic downturn in Detroit. He leads
the annual Love Ride in California to benefit numerous humanitarian organizations serving people with autism, muscular dystrophy,
and Special Olympics, among many others.
Jay Leno has also served as honorary campaign chairman for several years for the Entertainment Industry Foundation, Hollywood’s
charitable arm, and he has assisted the Gender Apartheid campaign
led by wife Mavis together with the Feminist Majority, to free Afghan women of Taliban tyranny, an effort for which Mavis and The
Feminist Majority were nominated for the Nobel Peace Prize.
Jay Leno’s 2004 children’s book, “If Roast Beef Could Fly,” was a
New York Times bestseller and his follow-up kids book “How to be
the Funniest Kid in Your Class” was similarly successful. His other
book, “Leading with My Chin,” hit the bookstores in 1998.
When he is not performing, writing, doing charitable work, Leno
keeps busy doing voice-over work in movies and hit TV shows. And
in his “spare” time, he enjoys working on his collection of classic
cars and motorcycles. In fact, he has built a number of cars, including an acclaimed eco-car in his eco-friendly green garage.
Their families are from the same village in China. Kerry’s family immigrated to the US in 1955, and Michael’s family in 1989.
When Kerry’s family immigrated, they settled in Chicago where
he was born and raised with five brothers and sisters. His grandfather opened Hoe Kow Chinese Restaurant in Downtown
Chicago in 1957, which continued for more than 40 years. Kerry helped by rolling egg rolls in the basement, washing dishes,
parking cars, busing and waiting on tables. The money from the
restaurant went to put all of his six grandchildren through college.
Kerry recalls his grandfather saying, “ I made money in the restaurant business to put you through college so you never have to
come into the restaurant business again.”
He initially took his grandfather’s wisdom and entered the business world as a financial advisor managing wealth and today continues as First Vice President/Senior Portfolio Manager with the
Wealth Management Division at Morgan Stanley in Downtown
Los Angeles, as well as partner in M2K.
In 1989, Michael Kwan was just 17 years old when he first stepped
into the restaurant industry working as a busboy. In 1995 Michael opened Island Chinese Restaurant on 3rd street a small 1400
square foot restaurant located in the city of Los Angeles, near
West Hollywood and Beverly Hills. From serving tables, cooking
behind the line, delivering food, purchasing meat and produce
early in the morning, Michael’s efforts taught him every aspect of
the restaurant business.
Of the nineteen restaurants owned and operated by Michael and Kerry, six of them are in
the heart of Downtown Los Angeles. The M2K
Group recently partnered up with the Anschutz
Entertainment Group (AEG) and The Singpoli
Group to bring the new Triple 8 China Bar n Grill
to LA Live, near the Staples Center.
The M2K portfolio in DTLA also includes Bunker
Hill Bar & Grill, Spear Steak and Seafood, Wokcano, 3rd Generation Sake Bar, Monkee Cantonese
Restaurant, EMC Raw Seafood, The Backhouse
Yakitori Bar and The Big Catch Seafood.
Living The California Dream
There is always something special and unique about the people I interview and meet when we feature entrepreneurs, and
yet, some very common characteristics. Each entrepreneur
has developed a successful business in a different sector yet their passion, vision, tenacity and commitment to make
their dreams a reality is the same. When your early childhood
is marked by fleeing political oppression and limited opportunities, or living in a neighborhood where wealth and privileges
are merely viewed on television, or not having the parental
and family support and encouragement to dream big, dreams
often slip by you. For Kerry and Michael, breaking the cycles
and being given the encouragement and support of family to
dream, is a true American success story.
In 2001, “WOKCANO” was born, an Asian Restaurant and bar
on 3rd St., which became a hit right away and suddenly became a
local hot spot for many celebrities.
Kerry Moy (left) and Michael Kwan (right) atop a highrise
heliport in DTLA. (photography by Phil Coombes)
Q&A ON NEXT PAGE
40
41
李兆佳
學歷 : 美國南加州大學 (USC)，馬歇爾商學院
學士學位主修企業管理 ，1992年畢業
曾被邀請演講團體：
•南加州大學商業企業家俱樂部
•南加州大學亞洲商務會
•南加州大學iLead計劃
•亞商協會
• APEX （亞洲專業交流會）
•獅子會, 羅蘭崗市及橙縣分會
•扶輪社, 聖馬力諾市
•亞太博物館, 帕薩迪納市
17
Mr. Hui’s charitable contributions are quite
notable. Founder of the Kin Hui Charity, he
is devoted to helping orphaned special needs
children. Additionally, Mr. Hui and Singpoli
have supported a variety of regional nonprofits affiliated with prestigious local institutions
including the Pasadena Symphony and Pops,
the American Cancer Society, California Institute of Technology, Huntington Library,
Pasadena City College, and University of California, Irvine. He is the honorary chairman
of the Chinese Chamber of Commerce of Los
Angeles.
National and regional leaders including U.S.
Rep. Judy Chu, Los Angeles County
Supervisor Michael Antonovich, State Senator Carol Liu, Controller John Chiang, Assemblyman Ed Chau and the communities of
Alhambra, Arcadia, Pasadena and San Marino
have all recognized Mr. Hui’s contributions to
Southern California. He has also been honored by the Los Angeles County Sheriff’s Department, the Boy Scouts of America and the
Overseas Chinese Business Exchange.
Spearheaded by Mr. Hui’s desire to reach out
to the community, Singpoli has sponsored
award-winning floats in Pasadena’s Annual
Tournament of Roses Parade. The 2014 entry titled “Connecting Cultures, Delivering
Dreams” won the parade’s Extraordinaire
Trophy. Singpoli’s entry for 2015, “A Bright
Future”, won the Grand Marshal’s Award for
excellence in concept and design. Plans are
underway for another spectacular entry in
2016.
Mr. Hui and his wife, Ivy, live in Arcadia.
They have four children, Winnie, Kelly, Ronald and Briana.
David S.K. Lee
現職: 李興華集團總裁兼主席 (www.hingwalee.com)
李興華集團隸屬公司包括：
李興華翡翠金城核桃市及聖蓋博旗艦店
李兆佳珠寶名錶店，工業市
兆豐地產管理公司
名車收藏專賣店
李興華企業投資公司
鳳凰雜誌
Ootoro 日本料理
李興華地產及物業開發控股公司
16
(Q&A on page 40)
KIN HUI
CEO Singpoli Capital Corporation, and
Chairman, Invest LA Regional Center
39
125
Aria颠覆了你印象中的拉斯维加斯, 以卓越的品
味带给您出奇不意的惊喜
Aria无可挑剔的待客之道以及个性化的贴心，照
顾到每一个客人及每一个细节，让您每一天尽
情的享受Aria的非凡。 无论是角落套房，AAA
Five Diamond 或者是天空套房，在这个排名为
首的度假酒店里的每一个奇思妙想都可以随时
实现。
ANITA CHANG
A
世界级的购物胜地
nita Chang and her family migrated to the United States
from Taiwan when she was in high school. Anita’s father, who started a company manufacturing and trading computer parts in Taiwan, imparted in her entrepreneurship
and independent thinking. Initially, Anita moved to America to
study the violin after winning a competition in Taipei, Taiwan. Early on in the States, she learned that as an immigrant she had
to be outstanding to be treated as an equal to her American-born
peers. She later enrolled in business school to equip her with financial and strategic knowledge needed to run a successful business. Her tenacity is built through early experiences as a new
immigrant adapting to the language and life in America.
在这里您可以找到任何您所想要的高级珠宝，
手表，或者其他具有收藏价值的奢侈品。 他们
不但有为了男士准备的各种不同出自与名设计
师的精品，还有特别为了所有女士准备的当季
的 新款式衣服，鞋子，配件以及化妆品。
离Aria 几步之外，您可以到一个50万尺的水晶
城购物中心， The Shops at Crystal™ 继续您的
奢华时尚之旅。 在那里，有多家只有在拉斯维
加斯才能购买到的品牌专卖店，例如Tom Ford,
Celine 和 Dolce & Gabbana. 同时在那里的路
易威登零售店是全世界最大的一间。不少全球
的知名品牌普拉达，蒂芙尼，古琦， 都把水晶
城购物中心作为他们的旗舰店。法国知名品牌
Christian Louboutin也已经来到这个拉斯维加斯
最顶级的购物体验场。
There’s the Vegas you’re used to … then there’s ARIA. Among those with discerning tastes, this AAA Five Diamond-awarded resort is The Strip’s breath of fresh air.
EMBRACE THE UNEXPECTED
With rooms and suites
that greet you by name,
a Goodnight button to
gently lull you to sleep,
and numerous details
custom-tailored to your
exacting requirements,
it is the unexpected
touches that make every
stay extraordinary. Every
room has a corner view,
and for a truly elevated
Vegas experience, discover the AAA Five Diamond and Forbes Five Star ARIA Sky Suites—the city’s No. 1 rated hotel, where
every whim can be made reality.
WORLD-CLASS SHOPPING
Look radiant with modern fine jewelry from true artisans, a luxury watch or other
collectible pieces waiting at Radiance. For the gentleman, there’s casual, contemporary and designer sportswear at ARIA Men’s. For the ladies, there’s Terrene—
showcasing women’s casual, contemporary and advanced designer collections, as
well as accessories, shoes, in-season swimwear and cosmetics.
118
Steps away from ARIA is The Shops at Crystals™ an exquisite 500,000-square-foot
luxury shopping experience. Always trendsetting, The Shops at Crystals features
unique to Vegas brands such as Tom Ford, Celine and Dolce & Gabbana along
with large-scale venues featuring Hermès, Dior, Cartier and Fendi—as well as the
world’s largest Louis Vuitton store. World-renowned brands such as Prada, Gucci,
Ermenegildo Zegna and Tiffany & Co. have also chosen Crystals as the home of
their flagship shops. Now open at Crystals: the prestigious French footwear and accessory brand Christian Louboutin.
UNPARALLELED DINING
ARIA’s collection of dining options,
led by some of the world’s most inspired and creative chefs, is the perfect complement to the astonishing
rhythm of Vegas. From classic to
cutting-edge cuisine, Blossom offers
China’s culinary wisdom and dishes
bursting with exotic ingredients and
aromas. Stretch the boundaries of small plates with flavorful interpretations of the
native Spanish fare of Julian Serrano Tapas. Now open, experience Carbone, our
newest addition to a world-class list of critically acclaimed restaurants. Enjoy classic
Italian-American flavors in a timeless setting. Carbone is where New York attitude
meets Las Vegas style as theatrical tableside preparation and top-of-the line ingredients make for countless memorable surprises.
ANITA LEARNED THAT AS
AN IMMIGRANT SHE HAD
TO BE OUTSTANDING
TO BE TREATED AS
AN EQUAL TO HER
AMERICAN-BORN PEERS.
多样化的用餐选择
在ARIA的餐饮场所，你会发现一群世界上最有
灵感和创意的厨师。拉斯维加斯的节奏快得惊
人，何不停下忙碌的脚步品尝一下美食呢。从
经典菜式到高端菜式，Blossom这家拉斯维加
斯的风味餐厅不只手藝精湛，同時食材亦具意
涵。 您也可以试试在 Serrano Tapas 里纯正西
班牙口味的Tapas。同时在这个秋天，向大家隆
重推荐我们最新的概念餐厅 Carbone。 这将是
以意大利式美食为主的餐厅。有人把Carbone形
容为纽约与拉斯维加斯风格的综合。 把有极具
表演艺术的桌边服务，配上顶级的食材， 让您
有一个个难忘的惊喜。
The Chang family stayed in a room at the Holiday Inn when
they first arrived to America and later made the U.S. their home
through investments in Silicon Valley. Growing up, music, art,
fashion were an integral part of Anita’s life and she had natural
talents in these areas. Without much training, she often excelled
in music, drawing, and literature competitions early on in her
life. 当然，这些只是ARIA 一小部分的特色。 ARIA是
充满了无限的可能性，尽可以任意来创建属于
你自己的难忘经历。不管你的选择为何，都能
享受到每一刻微妙的完美。
让我们玩转拉斯维加斯。
This is just the beginning. ARIA is filled with limitless ways to create your own unforgettable adventure. However you choose to craft it, enjoy the subtle perfections
that connect every moment.
Anita's Atina Collection & Atina Luxe Designs
119
58
Anita discovered her interest in fashion after experiencing how
a well-fitted prom dress made by her mother transformed her
when she was 14, her first year in the U.S. This began her interest in making dresses that can create the most desirable shapes
for all body types. The name Atina (for her brands Atina Luxe
and Atina Collection), is the combination of Anita and Tina, her
mother’s name. Anita spent years working in the corporate environment preparing her for the family business while feeding her
passion and talent in fashion design. She began designing dresses
for fashion and social events she attended without even telling
her closest friends; her dresses often received great attention. 59
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EDITORIAL SCHEDULE
AD CLOSE: JAN 20
MATERIALS DUE: JAN 25
ARCHITECTURE
ISSUE RELEASE: FEB 15
ARCHITECTURE & THE ART OF DESIGN
FEATURE SECTIONS: TOP DREAM ESTATES & HIGH RISES.
TOP ARCHITECTS & DESIGNERS.
AD CLOSE: MAR 15
MATERIALS DUE: MAR 20
TRAVEL
ISSUE RELEASE: APR 15
DREAM ESCAPES
FEATURE SECTION: TOP REGIONAL, NATIONAL & INTERNATIONAL ESCAPES.
AD CLOSE: MAY 15
MATERIALS DUE: MAY 20
INNOVATION
ISSUE RELEASE: JUN 15
THE ART OF MOTION DESIGN
FEATURE SECTIONS: THE DREAMS INSTITUTE. AUTOS, AIRCRAFT, YACHTS,
MOTORCYCLES & BICYCLES.
AD CLOSE: JUL 15
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ISSUE RELEASE: AUG 15
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FEATURE SECTION: INTERNATIONAL TREND SETTERS.
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DTLA COSMO
ISSUE RELEASE: OCT 15
YESTERDAY. TODAY. TOMORROW.
FEATURE SECTIONS: HIGH RISE LIVING. DINING. ENTERTAINMENT. BUSINESS.
ARCHITECTURE. FASHION & SHOPPING.
HEALTH & EDUCATION. TRANSPORTATION.
AD CLOSE: OCT 15
MATERIALS DUE: OCT 20
HOLIDAY GUIDE
ISSUE RELEASE: NOV 15
LUXURY HOLIDAY GIFT GUIDE
FEATURE SECTION: LUXURY SHOPPING GUIDE. TOP FINANCIAL PLANNERS.
LUXURY & PRESTIGE BRAND SPONSORS
2014 through 2016
LUXURY & PRESTIGE BRAND SPONSORS
2014 through 2016
“La Cañada Flintridge is one of the wealthiest cities in Los Angeles County
and our real estate and public schools rank in the top percentile in California. As the top-producing broker in La Cañada Flintridge for more than 25
years, we are major sponsors of LA DREAMS Magazine for several compelling reasons: the quality and content, targeted distribution to our buyers
& sellers and the integrated marketing services provided to us.”
“With 20+ prestigious restaurants and a significant concentration in DTLA,
we choose to be a major sponsor of LA DREAMS Magazine because of the
quality of the magazine, the other prestige sponsors, dedicated sections
of lifestyles and targeted distribution to the right customers. Not only
does the magazine feature and promote our restaurants, but the business
networks and VIP events are first-class.”
Mike Kobeissi
Owner/Broker
Kobeissi Properties
Kerry Moy
Partner
M2K Restaurant Group
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AMERICA’S
1
#
AFFLUENT & PRESTIGIOUS MARKET
10 Million Residents. 45 Million Visitors
Wealthiest Asian Communities + Investors
Entertainment Capital of the World
Leading Fashion Center & Trends
World’s Most Prestigious Colleges
Global Real Estate Purchases
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96 N Sunnyslope Ave
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626.529.5945