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2006-09-1
2006.9.11 08:22 PM
페이지1
001 채널맥(3443-0701)
Korea’s No.1 Information Technology Journal
September 2006 / Vol. 27
www.ittimes.co.kr
0)
es
ag
ve
ep
(Se
ISSN 1739-2950
42
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09
to
8,500
~5
U.S. $8.80 / KOR.
Policy Direction / Hong Chang-sun (pages 14~15)
Environmental Technology (pages 16~17, 64~67)
Local Government /Daejeon (pages 22~23)
University / Daegu (pages 24~27)
ASEM 2006 (pages 28~32)
ry
Global Villagers Join Mobile Network
Co
5 Fl, Hyundai Intellex Bldg, 261, Nonhyeon-dong, Gangnam-gu, Seoul, Korea(135-832) Government registration No. Seoul-Ra-10914 Tel: (82-2)3459-0664~0665 Fax.:(82-2)514--7183
Entering Age of 4G
2006-09-1
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001 채널맥(3443-0701)
2006-09-1
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Contents
2006 09 2 2006.9.9 05 43 PM 페이지1
001 채널맥(3443 0701)
www.ittimes.co.kr
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IM
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Policy Direction (pages 16-21)
Open Korea / Daejeon (pages 22-23)
University / KAIST (pages 24-25)
Interview / Kim Ssang-soo (pages 32-33)
Asia CEO Forum 2006 (pages 40-41)
/ID
08
ISSN 1739-2950
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U.S. $8.80 / KOR.£ 8,500
06
(Se
Entering Age of 4G
42 Cover Story:
From WiBro to 4G
6
8
Publisher’s Message
Korea’s Global Initiative Dominates on All Fronts
From Samsung’s first 4G demonstration to Korea’s nuclear
medicine technology spread
Editorial
China, the Olympic Branding ‘Dragon’
14
Policy Direction/
Assemblyman Hong Chang-sun
60 Hotel Spotlight/
Millennium Seoul Hilton
29
31
MOCIE: Underscoring ‘Korea’ in Korea Premium Products
Korea’s World-Class Products Exhibition in Finland
33
IMF/WB
Economic Growth Produces Influential Clout with IMF
Member Nations
Quota Adjustment, Reforms to Be Discussed at IMFC/DC
62
34
60
Hotel Spotlight
Grand Hilton Seoul
Number One Place for Conventions in Seoul Just Got More
Interesting
Millennium Seoul Hilton Remains in Very Capable Hands
Environment
Environment Technology/ Interview
Enormous Efforts to Improve Properties of Zeolite
Environmental Technology/ CleanSYS
Korea Cleaning Up its Environmental Act
10
Expert Column
Asian Robots in Fierce Competition
36
Aerospace Industry/ Interview
Korean Jet Trainer Aircraft Soaring Into Global Marketplace
64
13
Opinion
Nuclear Power Technology Export and its Prospects
38
Design/ Innodesign
Searching for True Essence of Design
66
14
Policy Direction/ Assemblyman Hong Chang-sun
Quality is Key to Developing Truly Competitive Technological
Nation
40
Academia/ The 9th Congress of the WCNMB
Focus to Spread Nuclear Medicine Technology to Less
Developed Countries
68
Game & Contents
Guild Wars, LineageII Show in ASEM 2006
70
16
Environment/ ENVICO
Bringing Reform to Korea’s Environmental Management
Philosophy
Events
Sharing Digital Opportunities With Global Neighbors
72
Essay
From ‘Silk Road’ to ‘Digital Road’ (Part-III)
Korea’s Need for Effective Branding
18
Science & Technology/ GIST
GIST Pulls Ahead with Internationalization
20
Interview/ MIC
MIC Promotes Sales of DMB, WiBro with Global Marketing
Strategies
22
Local Government/ Daejeon Metropolitan City
Daejeon—Future Mecca of Science and Technology R&D
24
28
4
42
52
54
55
57
58
University/ Daegu University
Daegu University Emphasizes Global Ubiquitous Learning
Special Report
ASEM 2006 overview
Asia, Europe Continuing Long Tradition of Pursuing Exchange
_ September 2006 KOREA IT TIMES
59
Cover Story: From WiBro to 4G
Samsung Speeds Toward Fourth Generation Revolution in
Mobile Communications
Exhibition & Conference: IMID/IDMC 2006
International Convention Showcases Korean Display
Strengths
Korea Still Display Leader
SID President Dr. Larry Weber Discusses Direction of
Displays
Road to Recovery of Korean Display Industry’s Pride
Company Profile/ SAC Korea
SAC Offers Wide Array of Products, Services to Potential
Korean Partners
Exhibition & Conference
Robots to Clash on Korean Peninsula in October
74
76
78
79
81
82
84
86
Kotra IT/ Exhibition
IT Expositions Here, There, Everywhere; IT Companies Must
Follow
Country Report
Pakistan Offers Huge Incentives for IT Companies, Fosters Growth
Singapore
A Perfect Launchpad for Globalization
News Briefs
People & Events
Photo News
Real-Time News
Chairman & Publisher
Executive Advisor
Publisher & Editor- in- Chief
Kim Tae -sub
Han Kon- ju
Monica Jung Younboo
Special Advisor
Chang Hong-yul
Supplement Director
Managing Editor
Senior Editor
Editorial Director
Kim Joo-hyung
Yeo Hong-il
Petr W.Strydom
Lee Kyung-hwan
IT Industry Editors
Business Editor
Senior Reporter
Contributing Writers
Lee Chung-moo
Lee Kang-soon
Matthew Weigand
Koo Won-hum
Staff Reporters
Internet Manager
Kang Joo-young
Yeon Choul-woong
Lee Suk-woo
Bluellet Choi
Shin Sung-won
Jude Kim
Kim In-ki
Cho Hee-sang
Ryu Mi-ja
Bok Dong-kyu
Business Manager
Circulation Manager
Administration Manager
PR Manager
Sales & Marketing Manager
Publication Team Manager
Kim Chang-ho
Park Mi-jung
Kim Si-hwan
Kim Rae-ho
Yoon Jong-jin
Yoon Hee-joo
Financial Auditor
Financial Team
Choi Eun-kyung
Cheon Hong-joo
Correspondents
N.America
Europe
Southeast Asia
Far East
China
Oceania
SW Asia
M.East
James Joo young-hoon
Choi Young-zun. Lee Sung-ki
Lee Jin-bok
Kim Moon-soo
Chun Jong-sung
You In-kyung
Choi Duk-hee
Chung Jung-ja
Photographer
Advertising Manager
Art Director
Designers
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2006-09-1
2006.9.11 08:22 PM
페이지6
001 채널맥(3443-0701)
Publisher’s Message
* Korea’s Global Initiative Dominates on All Fronts
* From Samsung’s first 4G demonstration to Korea’s
nuclear medicine technology spread
Korea’s global dominance seems to be felt on all fronts this quarter.
Some examples include Samsung Electronics’ first 4G
demonstration successful, the Korean display industry’s excellence
confirmed once again in the 2006 International Meeting on
Information Display/International Display Manufacturing Conference
(IMID/IDMC), our country’s increased quota amount with the IMF,
Korea’s world class product line to be showcased in the sixth Finland
ASEM Summit, our country’s initiative role in creating a digital
society where all nations equally benefit, and further domestic
Kim Tae-sub
business circles’ efforts which focus on spreading nuclear medicine
Chairman and Publisher
technology to less developed countries, to name just a few.
In that regard, the September issue of the Korea IT Times delves
into the present situation of Samsung and the fourth generation revolution in mobile
communications as its Cover Story. Considering that the world recognizes the potential of
4G, we are proud to see that Samsung showed off its 4G technology at the 4G forum for
the first time in history.
Korea’s international influence is also on the rise and we can confirm this with the
expected increased quota amount to be decided at the International Monetary Fund/World
Bank (IMF/WB) annual general meeting and our country’s Premium Quality product
image to be demonstrated through Korea’s World-Class Products Exhibition in Finland as
part of the 2006 Asia-Europe Summit Meeting (AESM). Particularly, with our quota
increase as an impetus through which Korea’s phase is boosted and our right to speak
reinforced not only within the IMF, but also in international financial society, we believe
that such growing initiatives must be used to strengthen Korea’s global dominance of IT
fields in the world market.
In that context, strong international cooperation efforts such as the recent Digital
Opportunity Forum (DOF) supervised by Korea’s KADO (Korea Agency for Digital
Opportunity and Promotion), in which the Korean government has great passion to
participate, needs great attention from the international community to create a digital
society where all nations can evenly benefit. In a similar vein, we would like to keep an
eye on the progress of the World Congress of Nuclear Medicine and Biology (WCNMB
2006), since Korea is looking to cooperate with less-developed countries in terms of
medicine technology development and to disseminate nuclear medicine technology to them
in order to reduce the gap with underdeveloped countries in nuclear medicine.
Kim Tae-sub
6
2006-09-1
2006.9.11 08:23 PM
페이지8
001 채널맥(3443-0701)
Editorial
China, the Olympic Branding ‘Dragon’
With the looming approach of the
2008 Beijing Olympics just two years
away, one of the challenges faced by
Korea, particularly in the information
communication technology and
electronics industries, is the branding
threat posed by China. Chinese
companies such as China Mobile and
Lenovo are targeting global
recognition in a big way.
Shelly Lazarus, CEO of global
advertising firm Ogilvie and Mather
said in a 2004 interview with Business
Week magazine that China will succeed in global
branding of their products much faster than Japan
and Korea managed to do over the past few decades.
She pointed out: “They understand what they’re
trying to do. They’re committed to brand-building.
And they’re smarter and more pragmatic when it
comes to brand-building. Indian consumers already
have a preference for Chinese brands over Korean
brands.”
Although Korean brands like Samsung, LG, and
KIA are steadily becoming more familiar to global
consumers, there is no doubt that China will race
ahead if Korean companies do not take strong
measures to secure their market share acquired
through years of rigorous marketing and branding
efforts and investments. The 2008 Beijing Olympics
will certainly be maximized by China as an
extraordinary international image and branding
opportunity, underscoring China’s arrival on the
global scene as a major economic power. And
perhaps more important for Chinese companies it is
shaping up to be the marketing opportunity of the
decade. The prize that they’re chasing is the kind of
brand recognition that companies like Samsung,
Coca Cola and Adidas achieved through their huge
sponsorships and brand awareness campaigns at
recent Olympic Games.
Not surprisingly, the Chinese computer maker
Lenovo is thinking big a full two years before the
8
torch is lit. Lenovo last month began its Olympic
marketing blitz, launching a new line of desktop
computers, called KaiTian, aimed initially at
Olympic organizers and business executives.
A Lenovo advertising campaign will soon be
launched in 200 countries, and the company is
conducting an “Olympic & Lenovo Thousand
County Tour” across China to publicize its Olympic
connection. “The brand will be a flag that leads the
company as it goes forward,” Lenovo Chairman
Yang Yuanqing recently told Business Week.
Lenovo is the most prominent example of
China’s emerging brand power right now, but it is
far from being the only one. Air China, China
Mobile, telecom equipment maker ZTE, and dozens
of other companies are leaping forward as China’s
growing number of powerful brands. They hope to
emerge as truly global players--dominant at home
and strong enough to raise consumer awareness
abroad.
However, the reality is that Korean and other
foreign brands still have a strong pull on Chinese
consumers. And China remains heavily dependent
on foreign technology, with Nokia, Motorola and
Samsung being very popular with Chinese mobile
phone users.
Meanwhile, Korea’s Samsung Electronics, the
world’s biggest maker of memory chips and flatpanel displays, suffers from a slump because of its
own cornerstone asset, the premium brand image.
As prices of high-tech consumer products such as
cell phones or laptop computers continue to head
south, Samsung feels the sense of urgency to hitch
onto the trend. Samsung possibly feels pressure to
lower its prices, but such a move might undermine
its brand image of making feature-rich, high-end
items.
Clearly there will have to be some big changes in
the brand imaging strategies of Korean companies in
view of the rapidly changing global market, and
with the meteoric rise of China riding on the back of
the Olympic dragon.
2006-09-1
2006.9.11 08:23 PM
페이지10
001 채널맥(3443-0701)
Expert Column
Asian Robots in Fierce Competition
Robot violence or robot soccer imminent
The following is the second part of
‘Robotics, Korea vs. Japan’, a contributory
article by Kim Jong-hwan, professor at KAIST.
The first part appeared in the August issue.--Ed.
A
Kim Jong-hwan,
professor at KAIST
1 0 _ September 2006 KOREA IT TIMES
ccording to World Robotics, an annual
statistics report of the International
Federation of Robotics, the number of
robots currently in operation in Japan stands at
about 360,000, accounting for about 48% of
the total robots in operation in the world. In
terms of industrial production by robots, which
accounts for about 99% of the robotics market,
the industrial output in 2001 fell to 6,57.5 billion yen (about 6.575 trillion won), barely a
half of what it was in the previous year due to
the IT market’s burst bubble in 2001.
Nonetheless, this figure still represents a
whopping 3.7 times greater figure than that of
the second ranking United States.
If we look at the number of robot-related
applications filed with patent offices since the
1990s, the gap has grown still further. Whereas
there were about 4,400 applications made in
Japan, the comparative figures in the United
States and the whole of Europe numbered
1,000 and 1,900, respectively.
Since Korea’s flagship industries of autos,
semiconductors and displays are those whose
industrial output cannot be made without
robots, Korea’s robotics has been growing
along with such industries. According to data
released in 1992 by the International
Federation of Robotics, the industrial usage
rate of robots was the highest in Japan with
272 robots for an industrial population of
10,000, followed by Germany and Korea with
127 and 125 robots respectively. In terms of
the total number of robots in operation, Korea
was ranked the fifth after Japan, the US,
Germany and Italy.
Korea’s robot industry which has made
advancements along with the automobile
industry is currently faced with some problems. The most vulnerable point is that the
industry is not mature enough to have secured
technologies for core parts. Even though
Korea’s application technologies are eyecatching, the truth is that it relies on imports
for most of its core parts that require high levels of precision and reliability such as motors
and reduction gears.
Korea, grasping
technological power
Then, will Japan not lose its top ranking
place in the field of robotics in the future too?
Not necessarily so. This is because there are
not only many cases in which Korea has made
attempts ahead of Japan but there are also
many industry fields in which Korea has been
leading ahead. Cautious forecasts have begun
to come forth that the time is not far away
when Korea will be leading the world robotics
market. The New York Times reported in its
April 2, 2006 issue that South Korea is on its
way toward becoming a nation where science
fiction turns out to be everyday life and that the
world’s most wired country is preparing for a
robotics revolution. In addition, it said that
Korea has succeeded in getting 72 percent of
all its households to enjoy the benefits of
broadband Internet and that about 17 million
out of the 48 million people belong to
‘Cyworld’, a Web-based homepage service
through which everyone is interconnected.
Also, the paper introduced Korea as a hightech nation where its people have been able to
watch television broadcasts on cell phones
since January and where WiBro, the world’s
first super fast wireless Internet service,
enables Koreans to remain online on the go
ever since April of this year.
The newspaper added that networked
robots--such as security robots, those guiding
customers at post offices and home robots
teaching children to learn English and
sing--are scheduled to enter mass production in 2007. Moreover, the paper said that
such intelligent robots are expected to be in
every South Korean household between
2015 and 2020, citing a forecast of the
Ministry
of
Information
and
Communication.
Meanwhile, HUBO, a humanoid robot
developed by a research team at KAIST,
made its first appearance to the public less
than three years after the research began in
earnest in 2002. This is truly a remarkable
feat in comparison to the ASIMO of Japan
that took fifteen years to develop. In terms
of manufacturing costs, too, it is known to
have cost 1 billion won to develop HUBO
whereas about 300 billion won was poured
out for ASIMO. I, too, have been developing a series of small humanoid robots
called ‘Hansaram HSR’ since 2000 for
commercial service. The very technologies
Japan has boasted about are being developed one after another at lower costs but
with better qualities at University labs in
Korea.
Korea’s robotics policies
and creativity
The primary support elements that will
help us to surpass Japan are robot development practices utilizing an IT network base
and strong policy support. In 2003, we
selected intelligent service robots as one of
nine new growth engines of the nation’s
economy and also formed the concept
Ubibot for ubiquitous robots through
vision and planning committee meetings in
April.
A ubiquitous robot, as I define, is a
robot that can provide voluntary services
wanted whenever and wherever by using
any device through any network.
Ubiquitous robots are integrated forms of
robots that have combined Sobots
(Software robots), Embots (Embedded
robots) and Mobots (Mobile robots). As a
component part in charge of robot’s intelligence, a Sobot can freely move back and
forth between mobile terminals and computers by utilizing networks. It is based on
a concept that includes artificial intelli-
Korean robot Albert Hubo salutes spectators
gence or technologies for man-made living
beings that currently exist.
As for Embots, which are embedded
into the environment, they can comfortably
recognize their surroundings and assist
Sobots or Mobots in easily marking, or tabbing, the environment by processing information.
Mobots, meanwhile, are robots that are
comprised of mechanical parts with mobility. At the time of its development, the
robot was code-named URC for
Ubiquitous Robot Companion to prevent
our robot project from being known to outsiders.
In the meantime, Japan has similarly
made public the development of network
robot technologies as a government project
in February 2004. As if it had been following in our footsteps, Japan presented three
types of robots, namely, Virtual Robot,
Unconscious Robot and Visible Robot.
Japan’s sorting of robots somehow gives
me the feeling that they were made up in
haste with clumsy English. Let me further
explain to those readers who may not
understand what I mean. Even though the
Unconscious Robot literally means an
unconscious or a blacked-out robot, what
Japanese actually meant was an Embot like
ours.
Anyhow, what is important more than
anything else is that such a network-based
robot is already ready for its commercial
service in Korea. The national robot,
launched under the supervision of the government, is set to be open to the public
before October this year with a price tag in
the range of one million won (approximately one thousand US dollars). Since the
housing environment in Korea is more or
less standardized with apartments, it is
easy to adopt intelligent robots. Also, the
likelihood that the national robot will be a
success is quite high as Korea is furnished
with one of the world’s best Internet infrastructures.
Moreover, Sobot, the software robot I
mentioned earlier is set to be displayed on
the market as a component part to PDA
phones or mobile phones. This concept,
too, is a product launched first by us. Sobot
is the very robot that appears and helps us
whenever we want just like the Genie of
Aladdin’s Magic Lamp.
In the case of robots of the future, our
creativity and ability to react instantly will
gain further momentum. If we classify
robots by the time of development, the
first-generation robots are none other than
industrial robots while intelligent robots
and ubiquitous robots belong to the second
and third-generation robots, respectively,
to be followed by gene and bio robots.
As far as first-generation robots are
concerned, Japan led the robotics market.
However, when it comes to second-generation robots that require advanced technologies in various fields, we have been rearing
them as a next-generation engine of growth
KOREA IT TIMES September 2006 _ 1 1
2006-09-1
2006.9.11 08:23 PM
페이지12
001 채널맥(3443-0701)
Opinion
Expert Column
in line with development strategies of the
government. Concerning fourth-generation robots, it is forecast that they will be
developed into robots that are mounted
with genetic information systems on evolution and growth in addition to reproduction. The fifth-generation robots, in the
meantime, are expected to be bio intelligent robots. Presently, we are in the middle
of preparing for fourth and fifth-generation
robots.
In the fourth-generation robot evolution
that we are leading, the task is upon us to
develop robots as artificial living beings by
infusing them with life, viewing robots as
another species.
Korea, birthplace of robotic
competition
FIRA RoboWorld Cup (www.FIRA
.net), the world’s first robot soccer tournament, is currently leading the international
audience. And yet, when I was busy
preparing the first international event back
in February 1996, we had to fight another
battle with a Japanese counterpart who
made a request that we turn over to them
the list of our international executive committee members along with their e-mail
addresses, putting into question how Korea
can hold such an event. Also, they gave me
a flattering offer of making me their executive committee member instead.
On top of this, they organized a similar
event in Japan the following year by making fraudulent use of our hard-prepared
tournament rules as if they had prepared
the rules ahead of us. Besides this, they had
indulged in spreading an unfounded
thought that theirs is a good event whereas
ours is one without any value for research.
With Sony backing it as a patron, they
were full of triumphant spirits just short of
declaring a war on us.
The Japanese side that had over strained
its business was bound to suffer a blow as
Sony had pulled out of its robot business.
On our part, however, we prepared for the
eleventh international Robot World Cup in
Dortmund, Germany this summer, as we
could make continued progress unhurt by
excessive commercialism.
Our creativity does not stop there.
Rather, we are also leading the
International Robot Olympiad, the contents
of which range from Line Tracers for the
general public to Dancing Robots and a
Robot Marathon. It is scheduled that the
International Robot Olympiad, which
began in 1998 with the formation of the
International Robot Olympiad Committee
(IROC), will hold its eighth international
event this year in Gold Coast, Australia, in
early December.
For some time I have tried to do my best
to make Korea a robotics power by engaging in the research of ubiquitous robots and
gene robots that are leading the world and,
at the same time, by creating and operating
non-profit international organizations like
the Federation of International Robot-soccer Association (FIRA) and IROC. If we
are involved in research in preparation for
the future with practical goals, we can
build a strong Korea that is quick in action
with lots of brains that others do not dare to
overtake.
I ask once again. Can we really overtake
Japan in the field of robotics? Since we
beat Japan in the World Baseball Classic,
there is no reason we cannot do so in robotics too as we have aspirations and creativity.
Truly, the robotics age has begun to
open its doors. As a country that has
inspired life into robots and that has taught
sports to them, Korea will be the guardian
of robots in the 21st century.
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2006-08-1 2006.8.10 04:7 PM 페이지1
Open New Vistas to the IT World
001 채널맥(3443-0701)
August 2006 / Vol. 26
www.ittimes.co.kr
Korea’s Display Strives for Yesterday Glory
HSDPA a Bridge Too Far?
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Innovative Technology / Hampex (pages 22-23)
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Congratulatory Messages (pages 26-35)
Software / MS Korea (pages 36-37)
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Nuclear Power Technology
Export and its Prospects
Careful preparation essential for the future of new nuclear power
By Lee Mun-ki
Korea, which became the 21st country
in the world to possess nuclear power with
the coming into operation of the KORI
nuclear power plant in April, 1978, has
accomplished enormous development in
the nuclear field over the past 20 years. In
particular, the past 10 years deserve full
recognition as a reconstruction period of
nuclear power when remarkable growth
was attained in all fields of nuclear power
such as nuclear atomic fuel, radiation use
and patent applications.
Korea’s nuclear power technology has
made great strides in both the generation of
electric power and non-generation of electric power, as in the case of nuclear atomic
fuel parts. We realize localization of components and processes by developing independently Korea-model amelioration
nuclear fuel (PLUS7), while exporting the
core components to the United States and
Brazil. Moreover, we launched nuclear
power technology in seven regions of the
country by localizing the 13MeV
cyclotron, which supplies a radioactive isotope to PET (Positron emission tomography).
The projects on which the Ministry of
Science & Technology, Republic of Korea
(MOST) places the highest priority is to
acquaint the world with our high technology level and to pioneer exports. Since
Korea started nuclear exports for the first
time in 1993 it is posting exports worth
$350 million to date. These exports are the
positive outcome of the government’s firm
technology development, bold investment
efforts and its export support policy.
Building further on this, Korea has been
Korea’s nuclear industry
exporting technology to
is about to enter a new
Taiwan, the United States,
revival period right now.
China, Kazakhstan, and
Through overseas exports
Canada.
of nuclear technology, our
Thus far, the direction of
nuclear power will herald a
nuclear international collabnew spring. MOST plans to
oration has been attained
make nuclear power
with priority given to policy
become a new value-added
cooperation and technology
industry, while on the other
collaboration, but from now
hand identifying export
on is the time when we
opportunities to developing
should launch full-scale
countries as well as
technology export. Aware
Lee Mun-ki,
advanced countries at the
of these problems and chalDirector-General of the Atomic
same time through its existlenges, MOST has set up a
Energy Bureau, MOST
ing export support system.
nuclear technology export
In addition, MOST will promote the
support team.
In the years to come, MOST is poised to next-generation nuclear reactor’s core
provide active support to joint overseas technology development, nuclear power
marketing of domestic business circles, technology and product export by investing
“MOST plans to make nuclear power become a new
value-added industry while on the other hand
identifying export opportunities to developing
countries as well as advanced countries at the same
time through its existing export support system.”
plus identifying promising export items
through continuous overseas market surveys and spotting demand trends in the
overall nuclear power field. Of course,
MOST will not spare active support for the
sake of technology development of corporations as well, the first stage of technology
export.
around 1 trillion won (about $1.05 billion),
setting up the third middle & long-term
plan ranging from 2007 through 2011.
Now is the time when we should carefully prepare for the future of Korea’s
nuclear power industry.
2006-09-1
2006.9.11 08:23 PM
페이지14
Policy Direction
001 채널맥(3443-0701)
/ Assemblyman Hong Chang-sun
Quality is Key to Developing Truly
Competitive Technological Nation
Changes in the IT industry can bring great economic growth
A
Regarding
information
and
s a missionary of science technology to
telecommunication, the Assemblyman pointed
the National Assembly of the Republic of
out that service is not adequate today in
Korea, Assemblyman Hong Chang-sun,
comparison with IPTV and Digital
PhD., has been playing a bridging role
Multimedia Broadcasting (DMB) technology
between the world of science technology and
development due to institutional inertia. In
that of the politics.
that respect, he said that broadcasting
Under the belief that the competitiveness
communication convergence must be
of a country originates from science
encouraged so that, for instance, broadcasting
technology development, Assemblyman Hong
can be serviced through Internet, mobile
is operating the Sci & Tech Forum as well as
phone, or other communication means.
the Digital CEO Summit for the purpose of
In relation to science technology, Dr. Hong
policy discussion on the issues relating to
noted; “Now is the time when we have to pay
science technology in the National Assembly.
attention to quality rather than quantity,”
First off, the Sci & Tech Forum, which is
adding that international competition with no
an organization of more than 40 assemblymen
national boundaries is not dependent on how
from several parties, as well as some other
many SCI papers universities have announced,
members from the industries, intends to
Assemblyman Hong Chang-sun, Ph.D.
but rather how they have forged creative
spread diverse opinions about development
knowledge into commercialized business.
policy for cutting-edge science technologies
Universities at home have to free themselves from the idea that
including IT, BT and technology lawmaking, stressing that
they can become prestigious only when their professors
science technology is a growth engine of our economy.
announce many academic papers, Hong maintained. Hong
The Digital CEO Summit also intends to expedite the
introduced that even KAIST doesn’t count paper numbers these
progress of a national income of $20,000 per capita and to
days, adding that the world of science at home has to change its
prepare an omni directional network to spread the impact of the
goal to high-quality, rather than large-quantity, research.
digital technology industries. CEOs from IT fields such as
To succeed in intellectual competition with top level
semiconductors, displays, mobile phones, broadband Internet
academics, the Assemblyman further emphasized that domestic
services, and online games meet with CEOs from strongly-built
universities need to break their established structures. In
traditional industries like automobile manufacturing,
particular, he stressed the importance of a global business mind,
shipbuilding, and steel production at this summit.
pointing out that our businesses can’t thrive if we don’t meet the
global business concept because language, culture and religion
Diverse parliamentary politics
differ in each and every country. To do global business, Hong
Assemblyman Hong, always concerned about Korea’s
said, science education and research forms also have to be
science technology development, is currently engaged in
changed to a global mindset.
parliamentary politics in connection with Space Development
Promotion Law, specifically damage compensation. Hong
explained: “Relevant experts gathered at the National Assembly
Changing to match the global culture
Hall on Aug. 30. They discussed a wide range of issues
With regard to the Daedeok R&D Special Zone, the
including the entire compensation limits for damage, business
Assemblyman expressed grave concern, saying that the Special
provider compensation bounds for damage, and the minimum of
Zone still does not seem to have a firm structure and researchers
liability insurance. They sought to draw up a law regarding such
working in the Zone don’t see any differences since the Zone
compensation for damage which is derived from blasting off for
was established.
space development.”
On the one hand, Hong urged the Ministry of Science and
On the other hand, Hong emphasized that the
Daedeok R&D Special Zone’s role is important in
nurturing the hi-tech field because Korea’s massproduction capabilities can’t compete with China
in terms of labor costs. In that regard, the
Assemblyman said it is disappointing that there is
not enough land for large corporations to move in
Daedeok so that such a hi-tech field can be
nurtured.
As a bridging role to link the world of science
technology and the National Assembly, Hong
commits himself to becoming a communication
channel between on-the-spot and political circles.
In conjunction with such pending issues, Hong is
devoting many efforts to solving the science
technology education problem based on his long
experience. He has had first-hand experience in
science technology education as the president of
KAIST and also facilitating a science technology
Assemblyman Hong poses in the advanced rocket Arirang 2, last July
centered culture within the National Assembly. He
further commits himself to forging a society in
Technology (MOST) to encourage such business
which scientists are treated in a befitting manner, and does his
commercialization at Daedeok, adding that the Ministry of
best to equip Korea with first rate science technology
Commerce, Industry and Energy (MOCIE) is more keen on
infrastructure in order that the nation can enjoy the benefits of
encouraging corporate business commercialization than is
an affluent national development.
MOST.
2006-09-1
2006.9.11 08:23 PM
Environment
페이지16
001 채널맥(3443-0701)
/ ENVICO
Bringing Reform to Korea’s
Environmental Management Philosophy
Environmental protection and recycling enforcement are key roles for ENVICO
A
n organization reshuffle is under way
at ENVICO (Korea Environment &
Resources Corporation, www.envico.
or.kr) following the inauguration of its
new president, Ko Jae-young.
Established with the mission of
promoting and facilitating the reutilization
of recyclable wastes, the Corporation
carries out activities to reduce the amount
of waste generated and to encourage
efficient recycling, thereby contributing to
construction of a sustainable recycling
management system.
After assuming office, Ko said in a
recent interview with The Korea IT Times:
“I focus my attention on which role
ENVICO should fulfill as an institution,”
adding that a key point is how to activate
its current organization, since ENVICO
changed to its current name two years ago.
Accordingly, Ko noted that he is
scheduled to complete the
organizational reshuffle
by the end of September
and additional human
power reinforcement
would follow.
Vital position
in recycling
business
Ko Jae-young, president of Korea
Environment & Resources Corporation
In particular, through a spontaneous
agreement, manufacturers and/or importers
of consumer products came to take
responsibility for recycling of some
products they dealt with and this became
obligatory in 2003.
In conjunction with this, ENVICO took
over supervision of recycling by almost all
production companies including those
producing TVs, washing machines,
fluorescent lamps, electric home
appliances and plastic products, according
to Ko.
The president said that ENVICO is
broadening the corporation’s range of
monitoring, not only designating scrapped
material, but also now including
construction industry’s general waste and
hospitals’ infectious waste material.
He went on to explain: “We don’t just
supervise such companies, but also do
facility
installation,
supervision, diagnosis, and
analysis.” ENVICO plans
to forge the exclusive
responsibility institution
for waste material handling
facilities from Jan. 1, 2007,
according to the president.
“Control of chemical substances is vitally
important, explaining that around 30,000 types
of substances are registered as chemical
substances in Korea today.”
When ENVICO itself
was established in 1980,
the range of its affairs
was to take charge of
collection and proper disposal of waste
plastics and empty pesticide bottles
generating from farming processes.
Ko explained that the Ministry of
Environment has introduced the “Extended
Producer Responsibility system” as of
2000 under voluntary basis, adding that
with this as an impetus, producers began to
pay attention to how much they recycled
goods and ENVICO took charge of
confirmation, guidance and as inspection
affairs.
Adjusting to EU
requirements for
environmentallyfriendly system
Recycling of generated
scrapped material is important, but when
initially designing a product, it is desirable
to make recycling easy from the start, Ko
emphasized.
In the European Union (EU),
terminologies such as LOHAS (Lifestyles
ENVICO, which was established with the mission of promoting and facilitating the reutilization of
recyclable wastes
of Health and Sustainability), WEEE
(Waste Electrical and Electronic
Equipment), and REACH (Registration,
Evaluation and Authorizations of
Chemicals) are popular these days. Ko said
that from the start of their manufacturing,
companies intercept harmful chemicals
these days, adding that companies making
electric/electronics products are doing
likewise.
Not only the Ministry of Environment,
but also ENVICO, is monitoring these
trends overseas as guiding principles of
design, the president explained.
Since especially in the case of chemical
environmental pollution materials it is
difficult to recover the original state after
they are discharged into the ambient
environment and thereby mixed with air or
in the water, Ko stressed the importance of
intercepting them by conducting
production, distribution, consumption, and
disposal of products under the concept of a
closed circuit system. As part of
ENVICO’s organization reshuffle, the
Corporation is setting up an Environment
Health Policy Division right now and it is
reported that the Division will concentrate
on managing chemical substances, taking
charge of appropriate custody as well as
proper disposal.
Ko further pointed out that control of
chemical substances is vitally important,
explaining that around 30,000 types of
substances are registered as chemical
substances in Korea today.
Furthermore, the president said that
appropriate disposal of chemical
substances which used to be utilized as
raw materials in factories, laboratories or
hospitals are still the Achilles heel of the
manufacturing industry in Korea.
Considerable expertise
in recycling
With regard to ENVICO’s know-how
in connection with recycling, the president
disclosed that the Corporation is carrying
about environment preservation and
reutilization in these developing countries
further through this route.
He commented that ENVICO is in a
favorable position to do this because it has
branch offices right now in China and
Vietnam, adding that the Corporation is
eager to show its advanced environmental
control infrastructure, introduce
corporations, and introduce Korea’s
various environment-related systems in
developing countries like Vietnam.
From the long-term standpoint as well,
such projects are expected to help Korea
extend environment managementassociated technology as well as various
industries, Ko said.
Korea’s recycling industry is far
superior in comparison with other
countries, he explained, referring to the
fact that countries that carry out recycling
well are actually rare.
To promote recycling, we have to
follow RoHS, the restriction of the use of
certain hazardous substances in electrical
and electronic equipment, Ko pointed out,
explaining that it is difficult for Korea’s
electric/electronics products to gain access
to European markets if RoHS standards
are not met.
As EU demands continuous
introduction of environmental-friendly
“To promote recycling, we have to follow RoHS,
the restriction of the use of certain hazardous
substances in electrical and electronic equipment”
out environmental control education for
other developing countries, especially
Southeast Asian countries, since it is
equipped with expertise developed over
the past 27 years since its establishment.
Ko added that ENVICO carries this out
in collaboration with the Korea
International Cooperation Agency
(KOICA) and plans to raise awareness
systems, Korea needs to follow it, he said,
adding that such demands contribute to
improving Korea’s business circles’
competitiveness.
The new president has committed
himself to allowing ENVICO to play a
pivotal role in promoting recycling in
Korea and abroad in the years to come.
2006-09-1
2006.9.11 08:23 PM
페이지18
001 채널맥(3443-0701)
Science & Technology
/ GIST
GIST Pulls Ahead with Internationalization
D
espite being a latecomer, Gwangju
Institute of Science and Technology
(GIST, www.gist.ac.kr) is firmly
implanting its image as a competitive
science and technology graduate school
nationwide, claiming to stand for the
principle of having affairs run by a select
few.
GIST is a research-oriented graduate
university which can nurture high-grade
science technology manpower on the order
of 360 master’s track students and 440
doctoral track students, for a total student
body of 800. The Institute, established in
1995, began to produce doctoral graduates
in 2000 and master’s graduates in 1997.
“GIST is deemed to have succeeded in
preparing the Institutes’s spring into a
worldwide research institute beyond this,”
assesses president Huh Sung-kwan, GIST,
who served as minister of the Ministry of
Government Administration and Home
Affairs (MOGAHA), Republic of Korea,
from September 2003 through December
2004.
As a justification of the principle of
having affairs run by a select few, the
president said that GIST is maintaining a
top level in the field of research orders
plus number one ranking over the recent
five years in the number of papers inserted
into international academic journals per
professor. Last year, their inserted paper
number was 5.7 papers per professor.
President Huh (fifth from right) chats with GIST students on campus
100% Selected in the Second Stage BK21 Project
Both students and faculty
have high insertion ratios
In particular, Huh notes that the
Institute is most proud of its students’ high
paper insertion ratio as well, which
illustrates high research activity among the
student body. The students have
submitted papers to international academic
journals in a ratio of 6.4 papers per
doctoral graduate.
It is easy to see that GIST has quickly
succeeded in becoming on par with other
leading science and technology groups at
home in a short period, but Huh concedes
that the real question is how to leap into a
worldwide research-centered university
while maintaining its growth speed.
In conjunction with this, the president
introduces that GIST’s development goal
is to spring into a worldwide researchoriented science technology university by
2014.
To that end, he has committed himself
to doing his best in producing science
technology talent to get abreast of the
world level. He desires for his Institute to
secure the highest global level of core
A specimen of centralized
planning viability
Q: What, in your opinion, what must GIST do so that
it may grow big as a world-class research-centered science technology university?
A: GIST’s pursuit strategy to accomplish our goal, which is
to grow as a worldwide first-class research-oriented science
technology graduate school, can be summarized as differentiation, concentralization and globalization. More specifically, our
propulsion strategy is first of all to nurture high-grade science
technology talent to lead national science technology innovation. In terms of research, it is most important to secure the core
research capacity of a specialized field with selection and concentration. Last but not least, to spread such developed research
outcomes also can’t be neglected.
Huh Sung-kwan,
president of GIST
technology in a certain field through
selection and concentration, thereby
playing a spearheading role in the local as
well as national economy’s development.
Huh said if he is successful, citizens of
the world will be able to regard GIST on a
par with other global science technology
universities such as MIT and Caltech
University.
He further introduces that GIST
students are receiving good assessments
from international academic rallies, adding
that 350 students, more than half among its
registered 660 students last year, have
participated in international academic
rallies or done joint research with overseas
research teams.
Q: What is the difficulty for GIST in securing highgrade science technology talent equipped to compete on
the international arena?
A: Securing high class science technology talent equipped
with international competitiveness is an important task not only
for GIST, but also for all universities. In the case of our
country, human power of an intermediate grade is excessive
whereas high-grade manpower is suffering from a shortage. It
Internationalization and focus
as models for others
GIST students don’t feel any
difficulties in presenting English papers or
discussing in English. This factor is due to
internationalization education.
Internationalization education at GIST
means that lectures are held entirely in
English. Curricula for each course is also
printed in English exclusively. When
writing a thesis for their degrees, students
must also use English, according to Huh.
Huh also spoke about the Institute
forging a stronger internationalization
campus by inducing 10~20 % foreign
students and professors with a plan to raise
this ratio to 30% in the years to come.
Such internationalization education is
is true that our handicap as a latecomer and unfavorable
geographic location in the national capital-centered society
have been functioning as the Achilles’ tendon in inducing
superior talent. Therefore, it is very pivotal to operate
innovative curriculum based on the principle of having affairs
run by a select few so that GIST may nurture superior talent as
high-grade brain equipped with international competitiveness.
Q: How is the present status of major research projects such as Brain Korea 21 Project in which GIST takes
part?
A: GIST gained the outcome of 100% selection as our four
project corps were all chosen in the second stage BK21 Project.
These four project corps came to receive a subsidy of 15.7
billion won (around $16.53 million) over the next seven years.
Such outcomes are even more significant in that even though
we are located in the provinces, we gained them by competing
with the Metropolitan area’s universities.
Besides, GIST’s actual research contract results are on the
rise year after year as research orders per one professor
increase from 540 million won in 2004 to 570 million won last
year.
expected to give much fruit in the coming
years. Huh expressed many expectations,
adding that GIST also had the opportunity
to export education for the first time last
year.
Namely, GIST entered into a contract
to receive $1 million in educational
expenses on the condition that Hanoi
University, Vietnam, consigns 10
environmental field master’s graduates to
GIST’s doctoral course every year over the
next five years. It is reported that such
education export will be in the field of new
materials engineering and biotechnology.
About its merits and demerits as a
research-centered university that leads
domestic science technology universities,
Huh diagnoses that GIST’s edge first off
can be found in the principle of having
affairs run by a select few in education and
research plus above mentioned
internationalization education system
befitting a global age.
In regard to its shortcomings GIST
should overcome to supplement its growth
as a spearhead research-centered graduate,
Huh pointed out that its organization scale
is too small. He explained that an
organization inappropriately small can’t
actualize a scaled economy and thereby it
is not only inefficient, but can also incur a
limit in research capacity. Thus, the
president stressed that to remedy such a
problem, GIST’s task is to enlarge human
research power in one intimate field with
an eye on future new growth.
2006-09-1
2006.9.11 08:23 PM
Interview
페이지20
001 채널맥(3443-0701)
/ MIC
MIC Promotes Sales of DMB, WiBro
with Global Marketing Strategies
I
n order to globalize the domestic IT industry, the Ministry of Information and Communication (MIC) is
making every effort. Last May, the MIC successfully held the World ICT Summit with the attendance of
high-ranking officials of 20 countries and many CEOs of worldwide IT enterprises, and in June opened
the ESCAP ICT training center, inviting about 250 IT-related students and experts from the Middle East,
East Asia, and BRICs. In an effort to go global, the MIC is trying to conduct various international
cooperative programs. The Korea IT Times has recently interviewed Noh Young-kyu, Deputy Minister of
the International ICT Cooperation Office of the MIC, who is in charge of creating a cooperative
relationship with the international community and of exploring IT export market.
DMB and WiBro brilliant
achievements
B
y succeeding in commercializing
WiBro services and DMB services,
the domestic IT industry and
competent government organization have
made many brilliant achievements, mainly
concerning the MIC’s activities for WiBro
and DMB services. These are included in
the main programs of the government’s IT
839 strategies. Among our several
questions, the first is about DMB and
WiBro. Focusing on WiBro and DMB,
which have been commercialized for the
first time in the world, the MIC is trying to
globalize the domestic IT products. The IT
industry has a positive circle of service—
infrastructure—new growth engine, and in
a positive circle, WiBro and DMB belong
to the service sector. That is to say, they
are the starting point of the circle. MIC
forecasts that by the end of 2010, the
production effect of WiBro will stand at 13
trillion won, and DMB at 12 trillion won.
This means these two items have a huge
influence on the Korean economy. For this
reason, the government is conducting a
variety of overseas marketing activities in
order to explore and penetrate the global
market.
WiBro and DMB are not products, but
services. Because of this, marketing and
PR are not targeting ordinary consumers,
but the policy makers of government organizations or worldwide enterprises.
Accordingly, by bringing up WiBro and
DMB as a point of discussion in the bilateral meeting between countries, the MIC has
persuaded the introduction of those services. By making use of high-ranking officials’ visitations, international sports
events including the FIFA World Cup held
in Germany last June and international
conferences such as the IDB general meeting, the government has supported strategic marketing including DMB and WiBro
demonstration. At the same time, international forums have been held for the adoption of international standards.
Influencing adoption of
international standards
Through active marketing activities like
this, the MIC has succeeded in adopting
the international standards for DMB and
WiBro, and also made an agreement for the
implementation of a joint test broadcasting.
For example, Korea has signed an MOU
for DMB with Germany and Mexico, and
has conducted a terrestrial DMB test
broadcast with the United Kingdom. In the
second half of this year, Korea is to jointly
conduct a WiBro model service with the
UAE. All these efforts have made a great
contribution in laying the foundation of
global market exploration. From now on,
thanks to the adoption of international standards, the DMB and WiBro technology is
to be spread rapidly. Quite a long time in
the past, because of excessive royalty payments, our IT industry resulted in poor
business performances. However, from
now on, as a country having an original
technology, Korea will make great strides
toward a global image.
Go together
with global community
To build a global image of IT Korea, the
MIC is making efforts to establish international leadership in this field. In May 2006,
the MIC hosted the World ICT Summit
with the attendance of high-ranking officials of about 20 countries and CEOs of the
worldwide IT companies. In June it
opened the ESCAP ICT training center in
order to actively participate in the international activities and to contribute to the
global community. And in 2006, the MIC
invited 250 IT-related students and experts
The following are excerpts from an interview with Noh Young-kyu, Deputy Minister in
charge of International ICT Cooperation
Office, MIC.--Ed.
Q: Among the MIC’s IT 839 strategies, WiBro and DMB have succeeded in
making brilliant achievements. Could
you briefly explain the MIC’s efforts for
the commercialization of WiBro and
DMB?
Noh Young-kyu,
Deputy Minister in charge of
International ICT Cooperation
Office, MIC
A: Through active overseas marketing
activities, the MIC has succeeded in adopting
the international standards for DMB and
WiBro, and also made an agreement for the
implementation of joint test broadcasting. For
example, Korea has signed an MOU for
DMB with Germany and Mexico, and has
conducted a terrestrial DMB test broadcasting with the United Kingdom. In the second
half of this year, Korea is to jointly conduct a
WiBro model service with the UAE. All
these efforts have made a great contribution
in laying the foundation of global market
exploration. Now, thanks to the adoption of
from the Middle East, East Asia, and
BRICs to this new training center. In addition to these activities, many other cooperation programs including the construction
of the Information Access Center are in
progress.
international standards, the DMB and WiBro
technology are to be spread rapidly.
Q: We know the MIC has made many
efforts to create an international cooperative relationship through various programs. Could you explain the MIC’s
effort to go global?
A: To build a global image of IT Korea,
the MIC is making many efforts to establish
international leadership in this field. In May
2006, the MIC hosted the World ICT
Summit with the attendance of high-ranking
officials of about 20 countries and CEOs of
the worldwide IT companies, and in June
opened the ESCAP ICT training center in
order to actively participate in the
international activities and to contribute to
the global community, and in 2006, invited
250 IT-related students and experts from the
Middle East, East Asia, and BRICs. In
addition to these activities, many other
cooperation programs including the
construction of the “information access
center” are under progress.
favorable direction. Because of this, the
exports of semiconductors are expected to
increase 12.3% to US$ 35.9 billion.
Second, by virtue of the rapid growth of
the digital TV market, the exports of
display panels are estimated to increase by
61.4% to US$ 16.4 billion. However, due
to the weakened price competitiveness
coming from the devaluation of the US
dollar, the exports of mobile phone
terminal have shown an increase of only
2.7% to stand at US$ 26 billion.
Exports of IT products
rising in 2006
In 2006, the exports of IT products are
expected to increase by 9.8% to US$112.4
billion, and the total domestic production
of IT items is estimated to increase by
5.5% to 246 trillion won. This estimation
for 2006 has been made in spite of
unfavorable trade conditions that come
from high oil prices and the devaluation of
the US dollar. This means that the
foundation of Korea’s IT industry is quite
solid. The reasons for steady growth of
exports this year are as follows. First, the
international demand for mobile phones
and electronics products is increasing and
the supply and demand of the
semiconductor market is moving in a
2006-09-1
2006.9.11 08:23 PM
페이지22
001 채널맥(3443-0701)
Local Government
/ Daejeon Metropolitan City
Daejeon -- Future Mecca
of Science and Technology R&D
Focused development the way to achieve national growth
T
Mayor Park Seoung-hyo
o overcome the given conditions of
the local economy, Daejeon
Metropolitan City, Republic of Korea,
is doing its best to shape the very best
environment in which investing companies
can conduct their business, such as
security of industrial land required and
nurturing cutting-edge enterprises, with the
inauguration of new Mayor Park Seounghyo giving added impetus to this drive.
Through popular election autonomy,
Daejeon is equipped with the potential of a
huge city in terms of city scale, population,
and infrastructure, but still has to cope
with pressing issues like the fragile local
economy and the city’s unbalanced
development.
As a a solution to these pending issues
for the development of Daejeon
Metropolitan City, Mayor Park proposes:
“First off to improve a given condition of
local economy, our City will create 10,000
jobs through a formation of the future
industry complex of 1 million pyeong
[around 3.3 million square meters] and
utilize it as a local strategic industry
complex in connection with the Daedeok
R&D Special Zone.”
Particularly, the Mayor said that
Daejeon would nurture the Daedeok R&D
Special Zone as a new growth stronghold
of the Republic of Korea by actively
supporting it to become a super-first-rate
innovation cluster.
To boost support for small and medium
enterprises (SMEs) as well, the root and
the trunk of the local city economy,
Daejeon Metropolitan City plans to
enlarge support in conjunction with
comprehensive
support
center
establishment for SMEs as well as credit
guarantees.
In addition, Daejeon City plans to
nurture conventions, screening, patent law
and consulting industries in connection
with administrative complex city
construction and a tourism industry in
which nature tourism, science tourism and
culture tourism are harmonized. It will
also bolster job creation by means of
inducing corporations and investments.
Second, in the interests of the City’s
balanced development, Daejeon City has a
plan to beef up population growth and
tourism promotion, such as devising theme
streets and forging global connections
through exhibition space plus enacting a
law for balanced development between
areas within Daejeon, according to Park.
The new Mayor revealed his plans to
expand rental housing for middle- and
low-income families alongside of enacting
a law to support education finance to
narrow the education gap and improve the
education environment, plus a plan to
operate a Policy Development Team to
solve education differentials between the
east and the west.
A model decentralization city
with local autonomy
Regarding the assessment of Daejeon
as an exemplary model of a
decentralization city of local autonomy,
Park notes that Daejeon also has been
growing as a hub city of science
technology which is good to live in and
has been enjoying the participation and
The cradle of venture industry Daedeok valley
cooperation of all citizens.
He pointed out: “Despite concerns such
as national division and regional egoism
deepening in the early days of its launch,
the opening of a full-scale local autonomy
era has helped convert Korean society’s
paradigm overall from the centralization of
power to the decentralization of power,
bringing about big changes to our
comprehensive lifestyle, not to mention
politics and administration.”
The Mayor further assessed that the
construction of the administration center
complex city and the Daedeok R&D
Special Zone have paved the way for a
momentum to create new national growth
engines with a new concept of selection
and concentration.
As the decentralization of power is
shifted toward governmental innovation
rather than itself from the second period of
the Participatory Government, Park said he
sees that the decentralization of power is
faced with a more difficult time.
Nevertheless, the Mayor assessed that
the decentralization of power has
progressed thanks to the current
Participatory Government pursuing it as
the core task of national administration
with a deeper understanding of the
importance of the decentralization of
power than any other government.
As regards a desirable direction of the
decentralization of power, Park maintains:
“In order for the decentralization of power
to be propelled successfully, firstly
autonomous financial resources expansion
as well as financial imbalances between
regions have to be corrected.”
Furthermore, he proposed that ideas
such as autonomous police systems and
education autonomy must be pursued as a
social agenda and the provinces’ autonomy
must be extended through local public
harmony, education and the power to issue
relevant licenses, permits and approvals
fitting to local conditions.
Provinces play vital role
in national competitiveness
Mayor Park who emphasized that the
21st century is an era in which national
competitiveness depends on the provinces,
said: “Daejeon is eager to reinforce
inhabitants’ welfare and local as well as
national competitiveness by concentrating
local economy capability such as special
efforts to induce foreign corporations as
well as investment inducement, active
support so that development special zone
may spring into a super-first-rate
innovation cluster, and the future industry
complex formation to create new jobs.”
He committed himself to transforming
Daejeon Metropolitan City into an
exemplary decentralization city of power
through local autonomy over science
technology affairs and joint research.
“Daejeon is eager to
reinforce inhabitants’
welfare and local as well
as national
competitiveness by
concentrating local
economy capability such
as special efforts to
induce foreign
corporations as well as
investment inducement,
active support so that
development special zone
may spring into a superfirst-rate innovation
cluster, and the future
industry complex’s
formation to create new
jobs.”
With regard to the redevelopment of
the former downtown area, Park said that
Daejeon’s features will be changed anew,
adding that the redevelopment agenda for
the former urban center is a very important
issue not only for the area’s environmental
upgrading, but also for the overall
balanced development of Daejeon City.
In particular, the Mayor underscored
that in conjunction with the Daedeok
Research Complex, the City is determined
to develop as a cradle of global science
technology by becoming a global first-rate
innovation cluster within 10 years.
2006-09-1
2006.9.11 08:23 PM
University
페이지24
001 채널맥(3443-0701)
/ Daegu University
Daegu University Emphasizes
Global Ubiquitous Learning
Institution embraces technological advancement
A complete view of Daegu University
D
aegu University has been making a
strong push for a campus network
project to create a U(ubiquitous)campus before the end of October this
year, Lee Yong-doo, president of the
university, said.
“In fact, our university was a leader in
informatization among universities in the
country. Since the middle of the 1990s, our
university has led the informatization
drive. If the campus network project we are
now propelling is finished at the end of
October this year, our university will keep
the top position in informatization among
all universities in the country for at least
three years to come,” said Lee.
Under the ambitious campus network
project, Daegu University will establish an
Internet backbone with a speed of 10-gigabits per second. It also plans to build infrastructure to allow professors and students
to use a wireless LAN freely in all areas of
the school.
Concrete examples of Daegu
University’s next-generation network
include construction of a 10 gigabit
Ethernet backbone and Power over
Ethernet (PoE) which can provide power
over a copper Ethernet cable to an endpoint
in the access layer, supporting 1 gigabit
speeds (1000Mbps) to the end user; a full
redundancy topology which can provide
nonstop campus network service; construction of a campus-wide wireless LAN with
location tracking; construction of a QoS
system for traffic management efficiency;
and construction of an integrated control
center using an enterprise management
system as well as Cisco’s CS-MARS solution to name just a few.
“For the first time among universities in
the country, we will establish IPT telephones,” the president said in an interview
with the Korea IT Times.
Noting that there are many attacks
against information communication networks and integrated security control facilities networks the president said, “To prevent such attacks, we will build a control
shield to prevent hacking and strengthen
relevant facilities.”
Global exchange
of students is brisk
The exchange of students between
Daegu University and its sister universities
in foreign countries is very brisk. In
Suzhou University in China, for instance,
there is an alumni association of Daegu
University.
At present, Daegu University maintains
an exchange relation with 52 institutions in
13 countries. A total of 468 foreign students are now studying in the school.
Daegu University has dormitory facilities housing 2,500 students. However, the
university plans to expand the facilities further within two or three years to house an
additional 2,300 students.
Noting that Daegu University has now
12 colleges, Lee said, “We plan to foster
the 13th college as a global university.
After establishing four or five curricula, we
will allow foreign students to attend lectures. As an example, Ritsumeikan Asia
Pacific University in Japan has a 50:50
ratio of Japanese and foreign students.”
The following are excerpts from the interview with
Lee Yong-doo, president of Daegu University. _ ED.
Q: Daegu University celebrates the 50th anniversary of its foundation this year. Would you introduce the university briefly?
A: Daegu University was established by Reverend Lee
Young-shik in 1956. Daegu University started as one of
the first institutions of higher learning in Korea to
commit itself to the education of the disabled.
Although Daegu University’s mission originally
focused on rehabilitation and social welfare, it has long
since grown to include the liberal arts, science, and other
major professional fields.
At present, it ranks 14th or 15th in the number of
students among 200 domestic universities.
It has 12 colleges and a faculty consisting of about
440 professors. Including its graduate school, the number
of its students reaches around 20,000 and there are 108
majors.
In particular, the sectors strongly advocated by the
university are social welfare, information and
communication, industry and visual design fields.
Daegu University ranks second among universities in
the country in the ratio of appointment for
schoolteachers. In terms of the campus usable size, it
secures the top position among domestic 200 universities.
Q: Would you introduce Daegu Cyber
University?
A: Daegu Cyber University exists together with
Daegu University in a single
fence. As the two
universities use the same
buildings and are included
in the same corporation,
they are as good as sister
universities.
For instance, there are
active exchanges of
academic credits and
professors between Daegu
University and Daegu Cyber University.
There are about 2,000 students at Daegu Cyber
University. It has been developing smoothly.
Lee Yong-doo,
president of Daegu University
I place the top priority of management on developing
Daegu University into the nation’s top-class educationoriented university.
Most of the 200 domestic universities imitate Seoul
University in creating educational systems or organizing
the faculty.
While serving as an educator, however, I realized that
we should make more efforts to seek really good
education away from the composition of education. It
means that we should aim first for the education of
students. In fact, I think
there are just two
universities that focus on
education in the country Handong Global University
and Daegu University.
I plan to foster Daegu
University as Korea’s best
education-oriented
university and as a general
university. To this end, I
plan to benchmark educational systems of world-famous
top universities, including the University of Waterloo in
Canada.
Before I took office as the president, I had sought
ways to make Daegu University a top-class institution
while touring 57 universities in the United States. I will
exert all-out efforts to foster Daegu University as a
healthy global IT university.
“I place the top priority of
management on developing Daegu
University into the nation’s top-class
education-oriented university.”
Q: Would you comment on your education and
management philosophy?
A: I think practical education is needed for a number
of university students in Korea.
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/ Daegu University
Language departments
embrace foreign exchange,
growth
It is true that language and literature
departments are facing difficulties. In
many cases graduates from German,
French and Russian departments are facing
difficulties in landing a job or pursuing
their goals, so many universities tend to
reduce the number of students in the
departments or abolish the departments
entirely.
“However, we will rather actively make
investment in such departments. For
instance, Daegu University concluded an
exchange agreement with Mainz
University and University Jena in
Germany. Under the pact, students at the
German department of Daegu University
will attend lectures at the German universities for about seven semesters. Along with
this, our university is pushing for a similar
exchange project with Russian universi-
ties,” President Lee said.
Although there were many exchanges
between Germany and South Korea 15
years ago, there are few exchanges at present. Recently, a reporter from an influential newspaper in Germany visited Daegu
University to cover the exchange agreement. Meanwhile, professional manpower
that has a good command of German is
insufficient at the German Chamber of
Commerce and Industry in Seoul.
“Accordingly, we need to strengthen the
international competitiveness of such
departments with weak competitive power.
These days, a number of Korean students
are reluctant to study in the IT and nature
fields,” noted Lee.
Commenting that Russia is an advanced
country in terms of basic science, the president included, “Daegu University plans to
attract talented students from Russia.”
In a related development, the University
of Alabama in the United States said it
would receive as many Daegu University
students as the university desires.
E-sports festival becoming
international
The E-sports festival is a game contest.
It is a kind of sport related to the whole of
the game industry covering planning, manufacture, distribution and presentation.
There is a bloc in Daegu that actively
fosters the game software industry. A number of Daegu University graduates are
working there.
The E-sports festival, in which several
tens of thousands of people participate, is
designed to actively foster the nation’s
game industry.
The information, communication and
multimedia engineering department of
Daegu University is taking part in the IT
and game industrial sectors of the event by
producing games or video game designs.
Daegu University also operates the multimedia engineering and video animation
departments that were established under
the support of Daegu City to foster relevant
industries in the city.
One company supports about 80 game
blocs under the assistance of Digital
Industrial Promotion Institute, Daegu City
and North Gyeongsang Province.
Although the E-sports festival is a
domestic event at present, it will become
an international event in the near future,
Lee said.
Daegu University forging
stronger ties with city
Student activity
Daegu University plans to focus its
efforts on building infrastructure for close
cooperation with industrial sectors. There
are five New University for Regional
Innovation (NURI) projects, including two
IT projects. NURI projects are designed to
actively foster manpower in the relevant
sectors.
In Daegu City, about 200 subcontractors of Samsung Electronics are manufacturing mobile phones. Meanwhile, Daegu
University has a close relationship with the
subcontractors and many Daegu University
students are working and developing new
technology as interns there.
Although there are many projects to
accelerate industrialization of RFID technology, there are actually few application
technologies. Accordingly, the industry
needs to develop application technology in
order to actually use the technology at
industrial sites.
In particular, the Gumi Industrial
Complex in Daegu City requires a number
of IT and design employees. So, Daegu
University is striving to nurture many IT
and design specialists to meet the rising
demands by the industry.
Noting that the design sector is classified into three fields — industrial, fashion
and visual design — Lee said, “Fashion
design is focused on the Milan project of
the fashion city Daegu, visual design on
gaming and industrial design on package
and industrial goods.”
Long-term goals include
reform, growth
The rehabilitation engineering college
of Daegu University has secured the top
position among universities in the country.
Daegu University plans to continue actively fostering and specializing the rehabilitation engineering college.
Other universities also recently opened
rehabilitation science colleges, but 40 to 50
percent of the manpower at the rehabilitation science colleges came from Daegu
University. Chinese universities are also
showing keen interest in the setup of rehabilitation engineering colleges.
Since 1994, Daegu University has been
controlled by the government-appointed
trustee system, under which temporary
directors dispatched by the Ministry of
Education and Human Resources
Development employ professors.
Accordingly, the university can guarantee fairness and a high level of quality in
employing professors. In particular, there
are many young professors at Daegu
University. Graduates from Seoul National
University account for the biggest portion
of Daegu University faculty.
“In particular, Daegu University boasts
the top-class professors in the IT sector
among Korean universities. Our university
also operates an incentive system for SCI
theses and a system presenting a study
prize to excellent professors,” reported the
Functions prepared to commemorate the 50th Anniversary of Daegu University
president.
“Compared with other universities,
Daegu University is equipped with more
advanced assistance systems for study
activities of both professors and students,”
he said.
In the middle of the 1990s, Daegu
University secured the top position in the
IT sector among universities in the country. It is because Daegu University has
pushed for various innovations in the IT
of Daegu University.
For instance, Daegu University established a plan to expand the number of
freshmen in the practical international science sector to 2,000 and push for globalization and informatization.
As part of its efforts to accelerate
international exchanges, Daegu University
has expanded academic and manpower
exchanges with universities in foreign
countries. In particular, Daegu University
“At present, Daegu University maintains an exchange
relation with 52 institutions in 13 countries. A total of
468 foreign students are now studying in Daegu
University.”
sector by building a 2,000 pyong (6,600
square meter) information communication
center and operating the MIT PostDoctorate Information Communication
College.
However, Daegu City has no main
industries. Most university students go to
Seoul after graduating in Daegu. In terms
of nurturing manpower, there is a limit in
provincial regions.
For the first 10 months since he took
office as the president, Lee Yong-doo collected various opinions from constituents
has been building close relations with
Chinese universities since early 2000.
Daegu University plans to expand dormitory facilities to house over 5,000 students, more than two times the present
capacity of 2,300 students.
The university is an institution that
authorizes the Korean language license
test. Although there are four such institutions in the country, Daegu University is
the only institution authorizing the Korean
language license test in the southeastern
part of Korea.
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/ ASEM 2006
Asia, Europe Continuing Long
Tradition of Pursuing Exchange
Underscoring ‘Korea’
in Korea Premium Products
World Class Products growth engine for the future
ASEM in its tenth year: looking back, looking forward
6 Secretariat at the Finnish Ministry for
Foreign Affairs.
The summit is expected to focus on
ways to respond to the challenges of globalization. The issues on the agenda include
global security threats, energy security, climate change, WTO negotiations, ways to
strengthen cultural dialogue, competitiveness and the structural changes in global
economy.
T
he ASEM Summit in Helsinki 2006 is
expected to provide Korea with a
good opportunity to construct a
relationship
of
comprehensive
collaboration with Finland, a leading
country in the 21st century knowledge
economy society. Finland also shares
major national administration issues such
as balanced regional development and a
growing concern about its falling birthrate
as well as an aging society.
In particular, the Korea World Class
Product Exhibition is expected to attract
each Heads’ interest from the EU and Asia,
displaying that it is the prime mover of
Premium Korea national image brands.
In this Korea World-Class Product
Exhibition, first-rate Korean products are
expected to illustrate an image of Korea as
an advanced industry technology country.
The exhibition will include products from
the Korean game industry as well as
domestic mobile component companies.
Supporting a multilateral approach
The priorities of the Helsinki Summit
are as follows:
* Support for the multilateral international system
* Addressing security threats including
global health threats such as the avian flu
* Questions related to energy security
and climate change
Twin regions, one family
President Roh Moo-hyun
* Commitment to resume as soon as
possible the WTO Doha Development
talks suspended in July 2006
* Questions relating to globalization,
competitiveness and structural changes in
the global economy
* Inter cultural dialogue
The ASEM Summit will be held on the
10th and 11th of September 2006 in
Finland, which is the current holder of the
EU Presidency. The summit will mark the
tenth anniversary of the cooperation process
between the participating summit attendees;
the Member States of the European Union,
the European Commission, the Association
of Southeast Asian Nation (ASEAN) countries, China, Japan and the Republic of
Korea.
Chaired by the Prime Minister of
Finland, Matti Vanhanen, the ASEM 6
Summit will be the largest ever meeting of
Heads of State or Government hosted by
Finland, bringing together some two thousand participants, according to the ASEM
Since 1996, ASEM has become established as the prime forum for contact and
convergence between Asia and Europe.
Today the ASEM partners—the twentyfive European Union member states, the
European Commission, the ten ASEAN
member states, and three Northeast-Asian
nations—account for 40% of the world’s
population and 50% of global GDP.
The maturity of the forum makes
ASEM a unique opportunity for leaders
from Asia and Europe to meet in an informal setting and engage in a frank exchange
of views, even on sensitive topics.
A spokesperson at the ASEM 6
Secretariat at the Finnish Ministry for
Foreign Affairs comments: “The Summit is
committed to supporting a fair, just and
rule-based international system with the
United Nations at its centre; it will address
a broad security agenda including prevention of terrorism, organized crime and
global health threats. The Summit also is
expected to discuss the state-of-play with
regard to the WTO talks and will seek to
complement and reinforce efforts to bring
the negotiations on the WTO Doha
Development Agenda to a successful conclusion.
Korea Premium with
new national image brands
$318 billion export
target reachable
K
orean Products Show 2006 in Finland
will be held as part of Finland’s Asia
Europe Meeting (ASEM) September
10~11, 2006. The Ministry of Commerce,
Industry and Energy of the Republic of
Korea (MOCIE) is actively promoting the
excellence of Korean products through the
exhibit.
MOCIE Minister Chung Sye-kyun is
touring Europe as part of the official delegation accompanying President Roh Moohyun. The Minister says that top-notch
products are the key to boosting the national image with Premium Korea. World class
products (those that are in the top five in
terms of global market share) form the core
of the nation’s growth engine and will help
Korea reach the goal of $1 trillion in trade.
Minister Chung commits himself to
doing his best to popularize the World
Class product logo. This logo will link
current World Class Products, whose
brand awareness is high, with new, lesser
known items. With constant use, the logo
and the exhibition will construct an image
of Korea as an advanced industrial
technology country.
According to Chung, MOCIE will
promote the World Class Products in
influential overseas mass media both in
newspapers and magazines and on internet
web sites.
There are 78 items that are number one
in terms of world market share as of 2004,
according to Chung, ranging from large
corporate
products
such
as
DRAM(dynamic random access memory),
TFT-LCD and LNG Carriers to smaller
MOCIE Minister Chung Sye-kyun
company products like Cycle Shoes,
Motorcycle Helmets and Manicure Sets.
Among them, DRAM from Korea
account for 47% of the world market, with
domestic production taking up $12.4
billion out of the $26.3 billion worldwide
market. TFT-LCD also accounts for 51%
of world market share with a domestic
production of $17.2 billion among the total
$33.5 billion world market share.
Smaller company products are also
doing well, such as Motorcycle Helmets
and Cycle Shoes posting number one with
19% and 31% respectively in terms of
world market share. These companies
produce over 1.8 million helmets and
570,000 shoes at home, according to
Chung.
Regarding whether Korea could reach
its export target of $318 billion this year
Chung said, “Petrochemical and steel
exports were somewhat sluggish earlier
this year but they are expected to recover
in the second half of the year. Overall
exports are continuing to grow at a healthy
pace maintaining a growth rate of 10%,
despite some setbacks in auto exports from
strikes.”
As auto companies are concentrating on
increasing their exports to make up for the
losses incurred from the strikes, and with
high prices for petrochemical exports,
Minister Chung forecasts that the annual
export goal will be attainable.
Good quality exports which contribute
to the sound growth of the national
economy via job creation, will play an
important role in what Chung stressed as
high value addition which is pivotal for
the expansion of Korea’s export base and
qualitative growth. He added in that
respect, MOCIE commits itself to
actively supporting small-sized
companies that are innovative and have
potential to grow.
In reference to efforts to stimulate the
economy, Minister Chung says the much
of the Ministry’s policy capacity will focus
on reinvigorating the economy in the
second half of the year.
As part of such measures, MOCIE is
planning to enlarge exchange fluctuation
insurance from 15 trillion won to 20
trillion won plus continuing to provide
smaller export companies with a special 2
trillion won insurance fund.
2006-09-1
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/ ASEM 2006
Energy stability
Regarding long-term/short-term
measures about high oil prices, MOCIE is
devoting policy efforts to boost efficient
energy use nationwide. It is also working
to secure energy stability with long-term
energy supply measures.
First from the short-term standpoint,
Chung says that MOCIE will continue to
urge the country to make energy efficiency
a part of everyone’s daily life. In addition,
MOCIE will encourage manufacturers to
make products that have high energy
efficiency.
For a stable energy supply and to
increase the nation’s energy resources in
the long term, the Ministry is actively
seeking to secure joint international oil
reserves and increase the scale of reserve
facilities.
Furthermore, Chung said that MOCIE
will enlarge energy resource cooperation
with resources-rich nations like Russia and
Algeria and proactively develop overseas
resources by initiating the “overseas
energy and mineral resources development
fund” of around $200 million later this
year.
Fundamentally, Chung says that the
Ministry will reinforce policy efforts to
strengthen the economy so that factors
such as high oil prices will not adversely
affect the nation.
As part of such plans, MOCIE hopes to
forge a good environment in which to do
business plus nurturing smaller innovative
companies and parts and material
industries for expansion of the future
growth engine and investment.
Chung said that the Ministry will
encourage high energy consumption
industry structures to convert to low
energy consumption in order to lessen the
degree of oil dependency, which is 44.3%
as of 2005. The Ministry will facilitate
this by developing new renewable energy
“Market pioneering activities have to be reinforced
about the Middle East-Africa region too since Middle
East-African oil-producing countries are propelling
large-scale infrastructure expansion projects such as
information telecommunication and petrochemistry
based their huge oil dollars.”
sources such as hydrogen fuel cells, solar
energy, wind power and bio energy.
Attracting foreign investment
MOCIE plans to improve the business
environment so as to attract more foreign
investment into the country. It believes a
business- friendly environment along with
improvements in living conditions will
play a big part in convincing investors to
come to Korea.
Alongside this, the government will
help investors to Korea by providing tax
fourth of the nation’s exports head to these
four countries.
Chung said, “We must also make
inroads into the Middle East and African
regions since these oil-producing countries
are in demand for large-scale infrastructure
expansion projects by using their oil
money.”
That is why the Minister is placing high
hopes on the Korea Premium strategy so
that these and other countries will
recognize Korea and its national brands as
being cutting edge in technology.
The Minister forecasts that Korea will
be able to become one of the top four
industrial powers and top eight trade
powers by 2008 if it continues to maintain
its current growth. This growth will be
based on key industry competitiveness
such as shipbuilding, automobiles, and
semiconductors.
Open a Window
to the IT World
Korea IT Times giving you
the right information to survive
in a competitive world
Korea IT Times:
http://www.ittimes.co.kr
World First-Class Product success example announcement ceremony
Korea’s World-Class Products
Exhibition in Finland
breaks, rent support and cash grants.
On the rising importance of emerging
markets, Minister Chung points out that to
succeed in the BRICs (Brazil, Russia,
India, China) market, there must be
continuous support to make inroads in
these new markets. Needless to say,
tapping into the huge potential of BRICs is
vital to a country like Korea where one-
‘Korean’ to become equivalent with Premium Quality
O
n September 10, The 6th ASEM 2006
Summit Meeting is to be held in Helsinki,
Finland, in which Korean President Roh
Moo-hyun will attend along with many key
personalities in the government. Meanwhile, the
Ministry of Commerce, Industry, and Energy
(MOCIE) will hold Korea’s World-Class
Products Exhibition in Helsinki, the capital city
of Finland. Na Do-sung, director general for
trade and investment promotion of MOCIE, who
is in charge of the World-Class Products
Exhibition.
Director General Na Do-sung has said, “For
quite a long time it has been known that
Japanese technology has been considered to be
the world’s best, but now Korea has caught up
with Japan in some fields. Samsung Electronics Na Do-sung, director general for
has already surpassed Sony of Japan, and LG trade and investment promotion
of MOCIE
Electronics and Hyundai Motors are rapidly
spreading their brand names all over the world.
symbiotic, complementary relationship between Korea and
Now we are conducting the strategy of Korean Premium. In fact,
Finland. The overview of Korea’s world-class products
50% of our exports come from these first-rate companies’
exhibition is as follows.
products. This means that Korea is in a position to supply worldclass products to the global market.”
Themed gardens of electronic delights
The world-class products exhibition is composed of 7 themeoriented product halls with 30 companies participating. Most of
them are IT-related products. The MOCIE, in cooperation with
the Korea Trade Investment Promotion Agency, or KOTRA, is
hosting this event.
The Korean products exhibition is the first to be held in
Finland since the formation of diplomatic relations between the
two nations. Of particular note, this exhibition is characterized
by theme-oriented halls such as Ubiquitous Future House Hall,
WiBro Hall, DMB Hall, and RFID Hall, which are showing off
the advanced applications of Korea’s IT technology.
Finland is also a country well-known for its world-class IT
technology. Korea is good at applying IT technology to daily
life. Therefore, this event can be a good opportunity to build a
“Now we are conducting
the strategy of Korean
Premium. In fact, 50% of
our exports come from these
first-rate companies’
products. This means that
Korea is in a position to
supply world-class products
to the global market.”
Taking no.1 place in global market share,
78 items at a time
In an interview asking about the competitiveness of Korean
world-class items and about the market responses to those best
products, Na Do-sung, Director General for trade and
investment of MOCIE, said that the Korean government had
started to select “world-class items,” and had supported those
product categories from the year 2001 in an effort to upgrade
and diversify export items and also to expand an export growth
engine. Those chosen items are required to undergo a
qualification test every year. According to the results of the
qualification test at the end of 2005, in the year of 2001, Korean
items ranked No. 1 in 59 product categories, but as of the end of
2004, the number has increased by 19 items to 78 items.
Meanwhile, at the time of first selection, 161 items ranked in the
top 5 in the global market share, but the number has since
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IMF /WB
/ ASEM 2006
increased to 192. The market share increase usually takes place
in electric and electronic products including semiconductors,
LCDs, passenger cars, and transportation machinery including
LNG carriers. This means that Korean-made electric and
electronic products and transportation machinery are gaining
popularity in the world market.
Government stepping up supporting measures
In order to globalize the selected items, the Korean
government continues to step up supporting measures ranging
from technology and design development, to financing,
manpower education, overseas marketing and PR. The selected
items have an advantage in their candidacy for industrial R&D
projects, which aim to help those item producers in terms of
technology, design development and manpower support. The
government is also expanding credit loans and credit guarantees
to provide support for these products. In addition, MOCIE gives
a helping hand for to companies participating in overseas
exhibitions, while supporting their overseas marketing by way
of foreign mass media.
National brand management center
to be established
In 2005, KOTRA made a survey on the national brand image
which has shown that the brand name of Samsung Electronics
and Hyundai Motors are relatively well known. As a stepped-up
effort, MOCIE is trying to find out what kind of products are
impressing the buyers in the global market, what sort of brand
each company is managing, how well they are managing their
brands, and how their brands have influence on their product
competitiveness. For this purpose the MOCIE is planning to
establish a national brand management center so that it can
conduct a survey of the brand images on a national level. This
research and collected data will be used in revitalizing and
upgrading the product images and brand name.
Currently, in terms of price competitiveness, China is clearly
surpassing Korea. For this reason, Korea has to focus on
premium marketing, while putting an emphasis on enhancing
product quality. This is the way to get ahead of China. Korea
has to create an image of supplying premium products. In this
regard, what matters is the global standard. The global standard
goes to the product categories that dominate the world market,
and that rank No. 1 in the global market share. This problem is
closely related to marketing strategy.
World-class IT image becomes
world-class Korean image
Furthermore, the Korean government is trying to combine the
global image of Korean IT products with other best items, so
that the global image of IT products may be spread over the
other premium products. To this end, MOCIE has recently
introduced the world-class products logo. By using the worldclass products expositions, the top image items such as IT
products, home appliances, and automobiles will jointly be
displayed together with other premium products, so that the best
image will be spread to other items.
Overview of Korea’s World-Class Products Exhibition
“A New Convergence, Life Style and Technology”
Combination of Finland’s advanced IT technology and Korea’s excellent application capability in the IT field.
Contents of Exhibition
Section
Future House Hall
DMB Hall
RFID Hall
WiBro Hall
Mobile Phone Parts Hall
Game Hall
Motors Exhibition
PR Hall
Contents of exhibition
- A home network system which controls various
home appliances through a mobile phone
- Terrestrial DMB demonstration and terminal
exhibition
- Application of high-tech identification function
to the daily life
- WiBro/mobile network devices and devices
management system
- Mobile phone parts that can be supplied
to the world-class makers such as Nokia
- Online game, mobile game
- PR hall and motors exhibition
- Introduce Korean culture, industry,
and movies by moving pictures
Participating companies
LG Electronics
Korean Broadcasting Commission, KETI,
6 DMB terminal producers
KTF
Posdata
SSPC, Nayfill, Inzisoft
Korea Game Development and Promotion Institute, NCSoft
Hyundai Motors and Kia Motors
Expectations
- Publicize the ubiquitous image of Korea, which has harmoniously combined IT technology and daily life.
- The exhibition event linked to the ASEM meeting and many key personalities’ visitation is expected to create a synergy effect for
the publicity of Korean products.
- Export promotion: business talks for exports valued at US$ 250 million are expected. Buyer invitation: 400 persons
(Finland: 300, other European countries: 100)
Economic Growth Produces Influential
Clout with IMF Member Nations
Korea to gain larger quota from IMF
T
he 2006 IMF/WB annual general meeting
is significant in that Korea will increase its
quota amount.
When the IMF quota will be increased, it
means that Korea’s phase is boosted and our
right to speak is reinforced not only within the
IMF, but also in international financial society.
The expected increased quota amount can
be predicted from the fact that the current IMF
quota scale has not been reflecting Asian
countries’ increasing influence upon world
economy and finance. Accordingly, the IMF
board of directors decided to increase quotas
especially of four countries—Korea, China,
Mexico and Turkey on August 31 of this year.
In particular, Korea has been asserting the
necessity of quota readjustment at important
meetings recently.
Reinforcing Korean international
influence in financial society
The IMF/WB annual general meeting is held
usually during two consecutive years in the
United States and is held the third year in another
area. Accordingly, this year’s IMF/WB is
scheduled to be held September 19 - 20 in
Singapore, Asia’s finance as well as logistics hub.
The Singapore 2006 Organizing Committee, a
government-led inter-agency committee,
underlines that the choice of Singapore as the
location for the Annual Meetings is recognition
of its commitment to the International Monetary
Fund and the World Bank Group, effort and
progress made in the development of the financial
Kwon O-kyu, Deputy Prime minister, sector, its pro-business environment and excellent
Minister of Finance and Economy,
infrastructure.
Republic of Korea
The 2006 meetings will help further profile
Singapore as a reputable financial center in the
Twice a year, twice the details
international arena, the Committee said.
Usually, since the annual general meeting is inappropriate in
Through its website, the Committee further underscored that
discussing specific detail themes, the International Monetary
hosting the 2006 Annual Meetings also demonstrates its
and Financial Committee/Development Committee (IMFC/DC)
commitment to the International Monetary Fund and the World
meeting is held two times a year.
Bank Group.
The IMFC/DC’s major agenda in Singapore is expected first
A spokesperson at the Singapore 2006 Organizing
off to include international mutual assistance policy regarding
Committee called attention to the fact that Singapore’s longthe world economy’s danger factors such as global imbalances
standing offer to host the Annual Meetings reflects its high
and high oil prices.
regard for the role and importance of the Bretton Woods
Second, through the DC meeting, lower-income country
institutions, and its commitment to the international financial
development problems are expected to be discussed intensively
community.
with a view to accomplishing the Millennium Development
In a nutshell, the Annual Meetings of the Boards of
Goals (MDG) for the whole world.
Governors of the International Monetary Fund (IMF) and World
Deputy prime minister Kwon O-kyu, minister of finance and
Bank Group are the largest and most comprehensive gathering
economy, Republic of Korea, is scheduled to make a keynote
of global financial representatives in the world, and are held
speech at the IMFC/DC meeting. He plans to set the tone for
outside their Washington, D.C. base every third year.
discussing the international economy and international finance
During the Meetings, representatives of the 184 IMF-World
in depth with the finance ministers of over 24 major countries
Bank Group member countries unite to discuss the course of
including the G-7 countries and BRICs.
global economic development and formulate underpinning
policy strategies.
2006-09-1
2006.9.11 08:23 PM
페이지34
001 채널맥(3443-0701)
IMF/WB
Quota Adjustment, Reforms to Be Discussed at IMFC/DC
Boosting Korea’s influence by taking more burdens
Korea’s quota to increase
A
s the International Monetary Fund
(IMF) board of directors decided to
specifically increase the quota of four
countries - Korea, China, Mexico and
Turkey - on August 31 of this year, Korea
is expected to see its right to speak
augmented in the internal decision-making
process of the IMF.
In case that such a decision is reached,
the relative importance of Korea’s quota
accounts among IMF’s total quotas will be
increased from its current value of 0.764%
to 1.3466%.
In conjunction with an increased quota
amount, Director-General Kwon Tae-kyun
of the International Finance Bureau,
Ministry of Finance and Economy
(MOFE) of the Republic of Korea notes:
“Criticisms about the problem that current
IMF quotas don’t reflect member
country’s economic power in an orderly
fashion have been brought forward
ceaselessly.”
Since the IMF was established in 1945,
the number of member countries has
increased to 184. However, its 35 founding
nations have significantly higher quotas
than the others, and therefore these
countries’ influence on IMF policy
remains very great.
Kwon said: “For all that Asian
countries’ influence, especially Korea,
upon the world economy and finance are
continuously on the rise, the current IMF
quota scale doesn’t reflect such countries’
economic growth.”
Korea involved in IMF control
structure reform
Under such a background, Kwon
explains that Korea has been asserting the
necessity of quota readjustment at
important meetings in the meantime.
For instance, Korea drew up the
following joint statement by proposing the
necessity of quota readjustment at the
ASEAN+3 finance minister’s meeting in
May, 2005:
“ASEAN+3 Finance Ministers agreed
to call for an urgent review of the quota of
the Asian countries and their relative
positions in the World”
Through a keynote speech at the IMF
general assembly as well as International
Monetary & Financial Committee (IMFC)
also in September 2005, the Korean
government delivered a strong message
about quota readjustment: “While I
welcome reform efforts from the IMF
itself, I hope the reallocation of quotas will
be carried out in the nearest future.” (a
keynote speech at IMF general assembly)
“The Committee welcomes and
supports the broad priorities set forth in the
Managing Director’s Report on the Fund’s
Medium-Term Strategy. The broad
priorities set out are to —-address the
issues of fair quotas and voice.”
(Communique of the IMFC)
At a G-20 finance minister meeting on
Oct. 2005 as well, Korea drew up the
following joint statement by proactively
taking part in concrete roadmap deduction
for quota readjustment:
“G-20 underscores the critical
importance of achieving concrete progress
on quota reform ...”
In addition, Korea drew up the
following Communique at IMFC
conference (Washington) on April, 2006,
gaining outcomes to secure a quota
corresponding to Korea’s competitiveness
by discussing quota readjustment
intensively:
“The Committee reiterates that the
IMF’s effectiveness and credibility as a
cooperative institution must be
safeguarded and its governance further
enhanced, emphasizing the importance of
fair voice and representation for all
members. We underscore the role an ad
hoc increase in quotas would play in
improving the distribution of quotas to
reflect important changes in the weight
and role of countries in the world
economy. The Committee agrees on the
need for fundamental reforms. The
Committee calls upon the Managing
Director to work with the IMFC and
Executive Board to come forward with
concrete proposals for agreement at the
Annual Meetings.”
With greater economic power
comes greater economic
responsibility
This year’s IMF/World Bank annual
general meeting will be held on September
19~20 in Singapore, Asia’s finance as well
as logistics hub. Deputy Prime Minister
and Minister of Finance & Economy
Kwon O-kyu, Republic of Korea, is
scheduled to take part in an in-depth
discussion regarding the international
economy with the finance ministers of 24
other major countries G-7 & BRICs.
Director-General Kwon said: “In the
IMF/WB annual general meeting,
The IMFC was initiated by the IMF to
be in charge of measures concerning
international currency system management
and supervision, consideration about
financial transfers to developing countries
and emergency affairs threatening the
international currency system.
The World Bank founded a
Development Committee (DC) to
Kwon Tae-kyun, director-general
of the International Finance Bureau,
Ministry of Finance and Economy
international finance institutions’
representatives such as CITI, HSBC, and
Goldman Sacs usually take part in large
numbers. By taking advantage of such an
opportunity, Korea also plans to enhance
mutual understanding with international
finance institutions and to enlarge as well
as to strengthen financial collaboration.”
In particular, the Director-General
expressed big expectations, saying that the
possibility of Korea’s quota getting
increased in this year’s annual general
meeting is high. If the IMF quota is
increased, this means that Korea’s phase is
raised not only within the IMF, but also in
international financial society, and our
right to speak is reinforced, he
underscores.
Changes coming through
IMFC/DC meeting
Concerning agendas to be discussed at
this year’s IMF/WB annual general
meeting, Kwon explains: “Since the
annual general meeting is inappropriate for
discussing specific issues in detail due to
high participant numbers, IMFC/DC
meeting is held two times a year.”
2004 after 50 years since joining the
IMF/WB. Therefore our country has come
to take substantial part in key discussions
of international financial circles such as
the world economy outlook, danger factors
and countermeasure plans in the coming
years in this IMFC/DC meeting.
The Director General on one hand
explains that the IMF is driving forward
“For all that Asian countries’ influence, especially
Korea, upon the world economy and finance are
continuously on the rise, the current IMF quota scale
doesn’t reflect such countries’ economic growth.”
concretely discuss major development
tasks or finance transfer problems for the
economic development of developing
countries.
As regarding this year’s Singapore
IMFC/DC
discussion
agendas,
international policies of mutual assistance
with world economy danger factors such
as a global imbalance as well as high oil
prices are expected to be discussed in the
IMFC meeting.
In the DC meeting too, lower-income
countries’ development problems will be
discussed with an objective to
accomplishing MDGs (Millennium
Development Goals) in which the whole
world takes part, Kwon said.
Kwon further emphasizes that
significance can be found in that Korea has
acquired a board of directors seat in two
different institutions for the first time in
reform to receive member countries’
diverse demands and to cope with a
rapidly-changing international finance
environment.
As part of such IMF reform, it is
reported that the IMF is driving forward
control structure improvements in
response to member countries’ criticisms.
These criticisms highlight that changing
international circumstances such as the
formation of the EU and rapidly emerging
markets are not reflected in the IMF’s
control structures. Also, many IMF control
structures are unnecessary and only serve
to bloat an already inefficient system.
Kwon concluded by saying that quota
readjustment is under way which will
reflect each member country’s economic
power through increased quota amounts
plus discussions to strengthen lowerincome countries’ right to speak.
2006-09-1
2006.9.11 08:23 PM
페이지36
001 채널맥(3443-0701)
Aerospace Industry
/ Interview
Korean Jet Trainer Aircraft
Soaring Into Global Marketplace
Korean aerospace power to advance to 8th in 2015
The T-50, a supersonic advanced jet trainer
K
orea is expected to become the
world’s No. 8 aerospace superpower
in 2015, Chung Hae-joo, president
and CEO of Korea Aerospace Industries
(KAI) said.
“As Korea is a latecomer in the
aerospace industry, the annual volume of
the domestic aerospace industry amounts
to $1.5 billion, ranking 15th in the world,”
said Chung in an interview with Korea IT
Times.
“Since the 1990s when Korea started to
produce KF-16 fighters, Korea has entered
the aerospace industry in earnest. For the
first time in 10 years, finally, the country
exported KT-1 basic trainers it had
independently developed. At the same
time, it has succeeded in developing the
supersonic advanced jet trainer T-50 for
the 12th time in the world, achieving a
remarkable growth in a short period,” he
said.
“If this trend continues, Korea will
become the world’s No. 8 aerospace
superpower in 2015,” said Chung.
At present, Korea’s aerospace industry
is equivalent to 90 percent of advanced
countries’ industry in terms of production
ability, 80 percent of test appraisal ability
and 70 percent of development ability.
However, Korea ranks 10th in the
world in gross domestic product (GDP)
and defense budget volume, key factors
boosting development of the aerospace
industry.
Korea has also engaged in large-scale
aerospace development projects, including
the Korea Helicopter Program (KHP),
while expanding civilian projects with
Boeing and Airbus.
In 2001, Korea exported seven KT-1 air
force training aircraft to the Indonesian Air
Force in 2001 for the first time and
received orders for five additional aircraft
in 2005.
The Indonesian Air Force expressed
satisfaction in the excellent performance
and follow-up military support and shows
keen interest in Korean Observation (KO1) aircraft.
As the US Defense News reports,
Korea’s KT-1 is now in stiff competition
with Brazilian aeronautical company
Embraer to receive orders from the
Turkish government for aircraft. Embraer
is one of the largest aircraft manufacturers
in the world.
“KT-1 basic trainers have superior
price competitiveness and better flight
performance compared with other aircraft,
so we are expecting good results,” said
Chung.
“The global market volume of KT-1
class aircraft is expected to reach a total of
600 units by 2012. Korea is expected to
export 110 to 180 units or 20-30 percent of
the total,’ said Chung.
Meanwhile, the T-50 is a supersonic
advanced jet trainer developed by KAI and
Lockheed Martin Aeronautics of the
United States for the Korean Air Force.
In 1997, the two companies started a
joint project for development of the T-50
and succeeded in developing the aircraft in
August last year, after eight years of
development. At present, the Korean Air
Force is operating the T-50.
Lockheed Martin Aeronautics, the
principal subcontractor to KAI, provided
technical expertise in all aspects of the T50 development program and was
responsible for developing the T-50
avionics system, flight control system and
wings.
The two companies are cooperatively
marketing the T-50 internationally. As of
August 2005, the South Korean Air Force
had ordered about 50 T-50s.
KAI has developed the aircraft systems,
integrated logistics support, and the
training systems for the T-50 program
since its full-scale development started in
October 1997, which is unprecedented.
KAI has successfully performed the
entire development process of the new
aircraft model including: completing the
preliminary design in 1998; finishing the
detail design through the aircraft OML
freeze in 1999; and completing the
component manufacturing and final
assembly of the FWD, CTR, AFT fuselage
and empennage through the Critical
The followings are excerpts from
the interview with Chung Hae-joo,
president and CEO of Korea
Aerospace Industries (KAI). - ED.
Q: Would you make a brief
introduction about the KT-1, which
opened the era of Korea’s aircraft
exports?
A: KT-1 refers to a basic trainer
developed by pure domestic technology
in order to replace Korean Air Force’s
old-fashioned elementary and middleclass trainers.
Based on KT-1, Korea has
completed
the development of tactical
Chung Hae-joo,
control aircraft KO-1 and now is in
president and CEO of KAI
mass production of KO-1.
To satisfy overseas customers’ various demands, Korea is also
developing the export model XKT-1 equipped with arms and advanced
aviation electronic equipment.
Q: Would you comment on the KAI’s mid and long-term
development plan?
A: For stable growth and development of the aerospace industry,
the sizable economy is very important. To this end, we should escape
from the domestic consumption-oriented market and seek growth
engines in the overseas markets.
Accordingly, we should strengthen our ability to compete with
advanced companies on an equal footing through persistent
management reform activities.
In particular, we should bolster the cost competitiveness and export
aircraft carrying the Korean brand, including the KT-1 and the T-50.
Through strategic alliances with major civilian airline companies,
we should expand the portion of civilian orders gradually with an aim
to become the world’s No. 10 aerospace company in 2010.
As Korea’s representative aircraft manufacturer, KAI will make
best efforts to make Korea advance into the ranks of the global top 8
(G8) aerospace advanced countries in 2015 with a sense of duty to lead
the nation’s aerospace industry.
Q: Would you introduce your company’s strategy to enter
the ranks of the world’s top 10 aerospace companies in 2010?
A: First of all, we will actively push for the Korean Helicopter
Program and simultaneously we will upgrade our existing business
such as the export of the KT-1, T-50 and A350 program by 2007
through the continuous innovation activity and the promotion of global
competitiveness.
Starting in 2008, we will exert our best efforts to diversify business
areas involving the T-50. With that kind of experience, capability and
qualification, we are going to diversify our product lines and develop
next-generation helicopters.
Design Review (CDR) completed in 2000.
The T-50 has the maneuverability,
endurance and advanced systems to
prepare future pilots to fly current and
next-generation
fighters.
These
characteristics give it an excellent
capability as a lead-in fighter trainer and
potential light-combat aircraft in many air
forces.
The T-50 is designed as an advanced
trainer for fighter pilots. It is the highest
efficiency training system because it
provides trainee pilots rapid transition to a
modern fighter environment utilizing the
latest advancements in aviation
technology. The T-50 can also function as
a light combat aircraft for the defense of
national borders. The T-50 is the advanced
jet trainer for tomorrow’s fighter pilot.
“In a nutshell, the T-50 is a sole
supersonic advanced jet trainer, boasting
the highest function among similar aircraft
and excellent price competitiveness.
Accordingly, it has enough competitive
power to explore the so-called blue ocean
market,” said the KAI president.
The T-50 made its first market debut at
the Dubai Air Show held in UAE in
November of last year and received
favorable responses from the world media
and Air Force chiefs from about 30
countries.
In February of last year, a test flight
pilot for Raytheon of the United States
expressed impressions about his trial flight
of T-50 in the world-famous aerospace
magazine “Flight International” by saying
that the “T-50 is a perfect next-generation
jet trainer.”
In particular, the US Senate recently
ordered the US Air Force to consider
including T-50 in the list of candidates for
advanced jet trainers, casting bright
prospects for Korea to export the T-50 in
the future.
According to the Teal Group, a USbased market survey institution, the global
demand for T-50 class advanced jet
trainers for the coming 25 years will reach
about 3,300 units.
“Korea is expected to export about
1,000 T-50s or 30 percent of the total for
about $25 billion to $30 billion in the
future,” said Chung.
2006-09-1
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001 채널맥(3443-0701)
Design / Innodesign
Searching for True Essence of Design
Design is innovation and venture
W
hat actually is design all about? Who better to put this
question to than someone deeply involved in Korea’s
design industry: “Design is venture,” said Kim Youngse, president and CEO of Innodesign, a professional design
group.
He embroidered further, adding, “Design is innovation and
venture. So to speak, design is not just drawing wallpaper. It
takes about 20 years for me to herald what design is and formulate my opinion—Design is venture!”
Innodesign was established in 1986 in Silicon Valley, the
United States. It has become a leader in the expansion of the
designer’s role, by offering its own INNO brand, firmly based on
an understanding of market leading technology.
It has successfully operated as a design consultancy to corporations, providing them with concept designs, brand strategies,
product planning & design and corporate identity establishment
programs.
Innodesign is currently concentrating on
becoming a leader in the design consulting business for the global market. It took the first steps toward this
goal by establishing Innodesign
Korea in 1999 in Seoul, and by
opening its Beijing branch in
2004.
“Strictly speaking,
it is very difficult for
general people to
classify the borders
of design and art.
This also applied to me. I am one who created a mobile phone
through sketching. In my opinion, the difference between art and
design is that art is forever and historic, whereas design is the
future and present,” said Kim.
“Art is from the past while digital is of today, and design is of
the future. The process of creation is seen as desire and behavior
of people. Accordingly, if human beings exist, the energy for
creation will spout continuously,” he said.
“What I felt from seeing the Pablo Picasso works exhibited at
the Seoul City Museum in Seoul is that the true art is what is created without being conscious of others,” he continued.
Design is loving others
After establishing Innodesign U.S. in Silicon Valley in 1986,
he worked as a design consultant in Korea and the United States
simultaneously and witnessed how society’s perception of
designs has changed over time.
“Nowadays, being good to look at, easy to use and easy to
manufacture has become the criteria for any good design and of
course, they must be created in par with the fast evolving technology of the moment. Design has become the career of visualizing humanity’s dreams,” Kim said.
“Just as society’s changing at breakneck speeds up the sensibility and lifestyle of humans should become more and more fundamental to any design. Designers should be confident that designs
created from the heart would move and touch the consumers. I, as a
designer, want to dream with you about the wonderful and innovative future that designs create for us,” said Kim.
“For an instance, my six-year-old son presented various
coupons he designed to his mother on Mother’s Day. All of the
Designer Kim Young-se introduction
Young se Kim was born in Seoul in 1950. He received a BFA in Industrial Design from Seoul National
University, and a BA in Industrial Design from University of Illinois Chicago. In 1978 he received a MFA
in Industrial Design from University of Illinois Chicago, Illinois. He also served as Assistant Professor of
Industrial Design at University of Illinois, Urbana Champaign from 1980 to 1982.
Young Se Kim founded INNODESIGN, Inc. of Palo Alto, California in 1985, INNODESIGN Korea of
Seoul, Korea in 1999 and INNODESIGN Beijing in 2005. Since the inception of the company he has
been active in running the business as well as designing numerous products. The company has grown
to a multinational design consulting organization. Recently, he leads the product design of iRiver
portable digital audio, the cellular phone of Samsung Electronics and many more Korea’s digital product
designs; and these products are becoming renowned in the world as world’s most advanced digital
products. He also launched the designer brand, the INNO , and he is actively developing this design
collection as a brand which the majority of people can easily enjoy and become friendly with. He made a
big step towards making design more popular among the people, upbringing the design mind among
many and helped people recognize the importance of design in the society.
engage in design study in a simple concepcoupons, except one, carried the term of
tion stressing identity,” he said.
validity. But, the coupon on which
“Loving Mom” is written had no validity,
its validity was forever. Extremely
Black box theory of design
impressed by the coupon, my wife cried.
Asked about the peculiar design concept,
At that time, I knew the true spirit of
called the “black box” theory created by
design. Namely, design is loving others,”
designer Kim, he said, “The black box theory
he stressed.
is the design-first theory. This theory does
This is my favorite definition of design
not require clients. Namely, we design what
that I always try to put into practice,” said
consumers want, but redesign the business
Kim.
model itself. In fact, the No. 1 economic
He said the spirit of a designer is to crepower that sways the whole world is conate a nation’s roadmap strategy, suggest
sumers. Namely consumer is king. A slew of
Bill Gates shows a product designed by
future directions for development and Innodesign
ideas are produced in on and off lines and they
bright visions.
are becoming new products. It refers to the
“Creativity is the most important factor that young people
system that the market designs and factory delivers the design.
keenly need and can share each other’s feelings,” he said.
Design should be made in the market, accordingly,” he said.
Noting that individuality is the key word of the 21st century,
On the change of the Korean society and the design trend, he
he said that it does not mean a negative sense of individualism but
said, “Groupism cannot keep power anymore. Design is a kind of
means that individuals’ creativity should be outstanding.
creation. Sometimes, 10 percent should support 90 percent. I
Now, individuality is the trend of the 21st century. For an
think the conception of CEO has to change from Chief Executive
example, the “Facebook” site produced by a 22-year-old who
Officer to Chief Execution Officer. CEO should actively plunge
dropped out of Harvard University, boasts of its high value
in business and produce the most creative ideas. I like anywhere,
standing at 2 trillion won ($2.04 billion).
anytime-style ubiquitous design,” he said.
In the meantime, Innodesign has brought design management
all the way from Silicon Valley to Seoul in the mid-1980s, proAll about understanding customers
moting the power of ideas. With its unique and innovative
“Everything is design. The process of escaping from the box
“Design First” philosophy, Innodesign’s goal is to become estabof ‘generalization’ is the design. Emotional logic that can move
lished as a design strategy consultancy.
the mind of people is the design. Making more humane people in
This is a unique service based on diagnosing the design manthe digital world and making people live more conveniently is
agement needs of the clients, and providing a customized executhe design,” he said.
tion strategy.
Commenting that design is to understand consumers, he said
Innodesign, which has ensured its economical superiority, has
that design is not art, technology, and business ability but benevsecured its commercial success with the establishment of its
olent art.
powerful network between Korea, the United States and
Producing what people need is possible only
China, and will further expand its representation in
when we can understand consumers. When this
new markets by developing smart partnerships.
process is being developed smoothly, not only
the design industry but also the overall economy could develop further.
“When we were attending university, we
learned that design is technology. But it is the
Bauhaus theory of Germany that appeared in the
industrial revolution 150 years ago. Meanwhile,
the United States regards design as a function to
make something more conveniently. It means in general
that design is business policy. However, I think, design is not a
showdown for a short period but an eternal one that has to make
people happier than ever,” said Kim.
The biggest power of a design company that has accumulated
long history and fame in the design field is the powerful ability
to read the tendency and trend of customers.
What designers do is to create identity of users. Designers
have to know about the identity of customers and create trend.
“Accordingly, I hope all designers working at Innodesign
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Academia
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/ The 9th Congress of the WCNMB
dent has visited Pyeongyang three times so far,
and explains that Pyeongyang’s medical machinery is quite backward and that importing the isotopes needed for nuclear medicine is difficult.
After seeing such circumstances in North Korea,
Lee has continuously sent materials through the
city of Gaesung since the middle of last year and
also prepared a transport truck for transporting
water of an isotope for nuclear medicine technology development in the sterile land.
He said the Congress Organizing Committee
strives to allow around ten North Korean nuclear
medicine scholars to participate in this forthcoming Seoul Congress, adding that he plans to
exempt North Korean scholars an entry fee in
order to allow North Korea to join as a member
country.
Focus to Spread Nuclear Medicine
Technology to Less Developed Countries
Setting up third-world countries with modern medical technology
W
ith the goal of joining efforts to improve the quality of
nuclear medicine for the continuous advancement of
medical knowledge and enhancement of patient care, the
9th World Congress of Nuclear Medicine and Biology
(WCNMB 2006) will held from October 22nd through October
27th, 2006 in the COEX convention center, Seoul.
Under the theme “The Global Harmonization and New
Horizons of Nuclear Medicine” this World Congress is thus
expected to aid in globalizing the field of nuclear medicine by
fostering an international network of cooperation and communication. “Exchange and harmonization of our technologies, scientific information and implementation strategies will not only successfully unite our nuclear medicine scientists and specialists,
but also will educate the people of the world on the incredible
benefits of nuclear medicine practice as well,” underlines a very
busy Dr. Lee Myung-chul, president of WCNMB.
Information sharing, latest technology
and scientific discussion
The President concurrently serves as a professor at Seoul
National University College of Medicine, Department of
Nuclear Medicine. He notes that he devotes the majority of his
time to education training in less-developed countries since his
focus is to cooperate with these countries and disseminate
nuclear medicine technology to them.
It is true that it is quite difficult to implement technology like
nuclear medicine in an underdeveloped country, Lee points out,
explaining that nuclear medicine can’t do without a lot of money
because it is a heavily IT-related field. Accordingly, no matter
how ambitious an underdeveloped country may be it is difficult
to develop it practically, he said. Lee explains: “In the case of
participation fee, stay expenses and expenses of a round trip, it
may be burdensome for scholars who came from an underdeveloped country.” He adds that in that regard, the Congress
Organizing Committee has created various programs to offer
participation discounts at half-price, to provide reasonable
accommodation, or even offer the program free of charge.
The president is eager to spread nuclear medicine technology
to underdeveloped and developing countries. He says that he
would like to disseminate nuclear medicine technology globally
by providing those countries with databases and training programs. To propagate this field all over the world he had no
choice but to seek a support system based on harmonious participation all over the world, not only on advanced countries’ technology.
For instance, Lee gave North Korea as an example. The presi-
technology needs continuous development effort
to maintain its superiority. He said that
associated business circles need to enhance their
brand recognition and to acquaint overseas
participants with their development products
while proactively taking part in this Congress. In
doing so, related business circles can create
exports, he pointed out, adding that we depend
on exports to maintain profitability.
Universal concerns shared
across borders
Lee said this regarding the expected outcome
of this 9th World Congress: “Health and mediDr. Lee Myung-chul,
cine certainly cannot be restricted by local or
President of WCNMB
national issues, as they are universal concerns
shared across borders. Now, more than ever, the
expanding field of nuclear medicine has revealed itself to be of
international interest.” The president stresses that it is essential
Global harmonization,
to understand that in order for the global harmonization of
new horizons of nuclear medicine
nuclear medicine to successfully occur, all areas of the world
In an academic congress like the 9th World Congress of
must actively participate. In other words, international synergy is
Nuclear Medicine & Biology, information sharing about the
needed to empower less developed nations to take advantage of
latest technology as well as scientific discussion are most
nuclear medicine, therein paving a road to new horizons in the
important, Lee underscores. He further emphasizes: “Above all,
world, he said.
an important issue is how to be able to reduce the technology
In a nutshell, the objective of the 9th WCNMB 2006 is to
gap with an underdeveloped country and the main focus is how
establish a communication channel to foster the exchange of
to cooperate with them.”
information and knowledge among nuclear medicine scientists
For instance, cyclotron equipment is quite expensive for an
and specialists throughout the world. Prof. Lee adds that the
underdeveloped or developing country, Lee notes. In that
strategic planning and final presentation of the Congress will
context, a new cyclotron being developed by Korea today is
significantly promote nuclear
being watched by the entire
medicine. In addition, it will
world due to its reasonable price
emphasize the importance of
as well as its excellent quality.
nuclear medicine to related
The president said that now is
organizations, governments,
the proper time to promote it
medical specialists and the
since a raft of countries are
public by instilling global
interested in Korean-made
confidence in the many
cyclotrons including Chile,
benefits of nuclear medicine
Algeria, Vietnam, Serbia, India,
practice.
Indonesia and the United States.
Political alliances and
President Lee adds that he
overall support of WCNMB
believes this forthcoming Seoul
efforts will therefore be
Congress regarding nuclear
strengthened as the Congress
medicine & biology can serve as
will assist in the global
a showcase for the domesticrecognition of the many
made cyclotron to be able to
advantages of nuclear medicine
contribute even more. He
and its related technologies, particularly in regards to
revealed his plan that he is eager to drive forward to provide an
developing and less developed countries.
underdeveloped country with cyclotrons free-of-charge by
In conclusion, the success of the World Congress will not
actively creating funding sources. Since there is already
only proliferate and improve international communication, but
competition with other global cyclotron manufacturers such as
also will encourage the constant progress of nuclear medicine,
Belgium’s IBA, he maintains that the government must take this
ultimately reducing heterogeneity and increasing harmony
into their policy consideration.
throughout the field.
Professor Lee also emphasizes that Korea’s nuclear medicine
“Health and medicine certainly cannot be
restricted by local or national issues, as
they are universal concerns shared across
borders. Now, more than ever, the
expanding field of nuclear medicine has
revealed itself to be of international
interest.”
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/ Samsung Electronics
Samsung Speeds Toward
Fourth Generation Revolution
in Mobile Communications
Lee Ki-tae, chief executive of Samsung Electronics Telecommunications Network, discusses with other participants at Samsung 4G
Forum 2006
From WiBro to 4G
Electronics company leads
strongly in wireless, mobile
communication development
using two new technologies
S
amsung Electronics, the world’s third-largest
cell phone producer, will introduce a handsetsized terminal embracing the 4G system in
2008. This new technology joins a growing family of
other technologies such as WiBro and WiMax.
Meeting the press at the Fourth-Generation (4G)
Forum held at Jeju Shilla Hotel on Jeju Island on
August 31, Samsung President Lee Ki-tae said, “Now
that Samsung has succeeded in developing 4G technologies it will expand its investment in securing 4G
standard patents. Through this effort, Samsung will
be able to develop and debut a handset-sized terminal
carrying the 4G system in 2008.” The 4G commercialization was earlier predicted to be around 2010.
President Lee, who is in charge of Samsung’s telecom network business, stressed that manufacturers
and businessmen should work together until 2010
when 4G mobile communication is expected to be
commercialized.”
About 120 prominent figures in the world’s IT
field, including Cingular Wireless, NTT DoCoMo,
China Unicom, Sprint Nextel, Intel, Motorola and
Qualcomm attended the 2006 Samsung 4G Forum.
At the forum, Samsung Electronics demonstrated a
super-fast mobile Internet platform.
The wireless technologies being developed by
Samsung promise download speeds of 100 Mbps
(megabits per second) for users on the move and
1Gbps (gigabits per second) for those at a standstill.
The throughput of 1Gbps, which enables people to
download 300 music files in 2.4 seconds or a movie
file in 5.6 seconds, is even faster than today’s maximum land line connectivity of 100 Mbps.
The 1 Gbps service allowed simultaneous transmission of 32 high-definition channel broadcast
downloads, Internet access and video telephony.
Commenting that 4G mobile services will take on
a whole new dimension, Lee said that its specific service requirements and spectral efficiency will be
more actively discussed throughout the world.
Samsung President Lee said, “We are proud to
demonstrate 4G technology for the first time at the
Samsung 4G Forum. We hope to drive development
and standardization of 4G technology via successful
demonstrations to help usher in the 4G era.”
Demonstration sessions took place on Jeju Island
in a specially designed bus, which showed 32 high-
definition channel broadcasts, Internet access and
video telephony at the same time.
In addition, Samsung disclosed lab experiments in
which it reached a transmission rate of 3.5Gbps with
a terminal moving at sixty kilometers per hour. The
speed is notable because 2.5Gbps has been regarded
as the upper limit of wireless transmission.
Commenting that the speeds meet the requirements of 4G, President Lee hopes to drive development and standardization of 4G mobile technologies
with the successful demonstration and realize
Samsung’s dream to begin the 4G era. Of course,
Samsung is also seeking to work with associated parties for the successful commercialization of 4G technologies.
Samsung Seeks
to Set New World Standards
The 4G mobile system is defined as a network that
allows data transfer rates of 1Gbps in stationary, or
nomadic, circumstances and 100 Mbps in mobile
environments.
Samsung has already developed handover technologies for the ultra-fast mobile platform, enabling
users to remain connected while moving between
base stations.
The solution, which Samsung showed at the 4G
forum on a bus traveling at 60 kilometers per hour, is
essential to commercially launch any mobility-specific service.
The world also recognizes the potential of 4G and
4G Forum
dignitaries
including MIC
Minister Rho Junhyong, listen to
president Lee’s
briefing carefully
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From WiBro to 4G
gets 115 million units.
“Considering that Samsung has posted 9.5 trillion
won ($9.9 billion) from selling 550 billion units in
the first six months of this year, meeting the sales
goal will not be so difficult,” Lee noted.
Standard patents for 4G Hotbed
of Fierce Competition
Lee Ki-tae, second from left. chief executive of Samsung Electronics
Telecommunications Network, delivers speech regarding strategic partnership
with U.S. mobile operators at a meeting held in New York, last August 8.
the radio spectrum for next-generation wireless technologies will be decided in late 2007 at the World
Radio-communication Conference.
The annual 4G Forum, which started in 2003, was
designed to bring together the telecom industry,
academia, service providers and regulators to create
multi-perspective talks.
Around 170 high-profile industry representatives
from 20 countries participated in the fourth edition of
the gathering this year on the topic of service requirements and radio spectrum allocation for 4G.
High-speed Commercialization
of 4G Platforms
The Samsung president reassured participants that
the company will place top priority on commercializing the 4G platform, following 3.5G WiBro, which
was released to the market this year.
On the widening sales gap with rivals such as
Nokia of Finland (150 million units in the first half)
and Motorola of the United States (98 million units
during the same period), the president stressed that
Samsung will push for a marketing strategy focused
on a premium brand image.
If Samsung drags down handset prices right away,
it will directly lead to more sales. However, they consider their existing premium brand image more valuable.
While some 950 million units of mobile handsets
are forecast to sell this year worldwide, Samsung tar-
Samsung acknowledges that competition surrounding standards and intellectual property rights
(IPR) of 4G technologies among companies has been
fierce.
Representatives of Samsung have noted that standard and patent competition for 4G technologies has
already started and will be more concrete in the
future.
The company is exerting its best efforts to seek
standard patents in order for 4G technologies to be
adopted as an international standard
“It has not been revealed yet who will exercise
which intellectual property right or which company
possesses the basic technology. At present, I think,
those who own orthogonal frequency-division multiplexing (OFDM) technology will hold the initiative,”
President Lee Ki-tae predicted.
Noting that Samsung will strengthen the slim
mobile phone marketing, led by the Ultra Edition
series, Lee commented, “Samsung sold a total of
5,500 mobile phones worth 9.5 trillion won ($9.6 billion) in the first half of this year. So, there is no problem to achieve this year’s sales target established last
September. In fact, we plan to raise the sales target in
the latter half.”
Samsung Electronics has recently released the
Ultra Edition series consisting of 3 ultra slim models
-- a candy bar, a slider and a clamshell.
Although analysts in Samsung are keenly watching a drop in the market share, Samsung plans to
stick to the premium strategy for sales of both lowpriced and middle-priced terminals.
WiBro Mediates Switch
From 3G to 4G by Bridging Gap
WiBro, a more mature technology that Samsung
has developed, offers Internet speeds of 2 to 3 Mbps
to a user who is moving up to 120 kilometers per
hour. It is sometimes referred to as 3.5G technology,
as it bridges the gap between the current third and
future fourth generation technologies.
The wireless technology, which is based on the
2005 IEEE 802.16.e standard, was selected by Sprint
Nextel for its next-generation broadband mobile net-
work that it plans to implement in the United States
market in 2008.
The 4G mobile services — featuring ubiquity,
faster speed capabilities and convergence — are
being widely touted as the technology to beat Wi-Fi.
Broadband vendors worldwide are rushing to
adopt 4G, as 3G matures and 3.5G is now being
switched on, a Samsung spokesman said.
The International Telecommunication Union has
dubbed 4G as “IMT-Advanced,” defining it as a
future wireless technology with data transmission
rates of 1 Gbps in nomadic circumstances and 100
Mbps in mobile circumstances.
Mobile WiMax Chipset Market
Speeding Up
In the meantime, global communication companies including Samsung Electronics, Motorola and
Intel, are staging stiff competition to take the market
leadership of WiBro, which has emerged as the gateway to 4G mobile communications.
Samsung Electronics, which secured its independent mobile WiMax chipset design technology, has
been bolstering its status as a supplier of the mobile
WiMax total package.
Following the development of broadcasting equipment and terminals, Motorola has launched the
development of chipsets comprising such functions
as voice, data and video.
Intel, which seeks a market expansion in the
mobile area, is also striving to revive the myth of
Intel’s central processing unit (CPU) in the mobile
WiMax chipset field.
The chipset is the core of the commercialization
of the next generation of communication, which is
characterized by the super-speed transmission of
mass data. Competition is expected to be extremely
fierce among global companies in the mobile WiMax
chipset market.
According to industrial sources, the BECEEM 100
jointly developed by Samsung and the U.S. semiconductor company BECEEM is the sole mobile WiMax
commercial chip.
BECEEM is installed in the broadcasting equipment and terminal for the WiBro service, which was
commercialized by KT and SK Telecom for the first
time in the world.
The two companies eventually plan to introduce
the BESEEM 200 carrying improved functions to the
market.
At the 4G forum President Lee Ki-tae said,
“Samsung designed the mobile WiMax chipsets we
are now using. We will produce the chipsets through
companies with high competitive power.”
Motorola, which was selected as the supplier of
mobile WiMax terminal and equipment to Sprint
Nextel of the United States along with Samsung
Electronics, has also launched the project for the
development of an IEEE 802.16e chipset for mobile
WiMax that supports voice, video and data.
It means that Motorola plans to expand its role to
chipset manufacture beyond the production of mobile
WiMax terminals and systems.
The chipsets to be produced by Motorola will be
used for the mobile WiMax commercial terminal of
Motorola that will be supplied to communication
providers in the North American region and Japan,
including Sprint Nextel, in 2008.
Intel is also accelerating its project for the development of mobile WiMax chipsets. Intel, which has
already developed chipsets for mobile WiMax base
stations, is planning to develop PCMCIA chipsets for
notebooks. In particular, Intel is moving to develop
one-chip style chipsets to be installed in mobile
phones.
“Samsung designed the mobile WiMax
chipsets we are now using. We will produce
the chipsets through companies with high
competitive power.”
Besides such mobile global companies as
Samsung Electronics, Motorola and Intel, professional companies in the chipset field are also moving fast
to develop mobile WiMax chipsets based on their
independent technologies. Among them are Run
Com of Israel that supplied mobile WiMax chipsets
to Korea for testing, Sequence of France, GCT of
South Korea and Amicus established by the Korean
company Solitech in the United States.
As Sprint Nextel selected WiBro as a 4G technology, WiBro has actually emerged as the gateway to
4G. As a result, WiBro chipset competition among
global companies, including Samsung Electronics, is
likely to be a barometer that will decide the direction
of the 4G market initiative.
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From WiBro to 4G
June.
Samsung Electronics, which developed WiBro
base station and terminals for the first time in the
world, made a successful demonstration at the APEC
held in Busan in November of last year, leading the
international standardization of the WiBro technology.
Through the business tie-up with Sprint, Samsung
Electronics is to lead the U.S. next-generation backbone communication network, proving that it is a
WiBro global leader.
“This is a milestone decision. I am sure Sprint will
play a pivotal role in the worldwide initiative for telecom renovation on the back of WiBro,” Samsung
President Lee Ki-tae said. He continued, “Sprint’s
move will have an impact far beyond U.S. Shores —
it will help WiBro tap into other nations down the
road.”
Gary Forsee, CEO of Sprint, was quoted as saying, “Sprint will commercialize the WiBro service at
the earliest date possible through its business tie-up
with Samsung Electronics boasting of the top-class
experience and technology in the WiBro field, providing customers with the next-generation wireless
communication service.”
Samsung’s WiBro launches in U.S. market, leading the mobile
communication revolution
King of Telecom Embraces WiBro
WiBro has advanced into the United States, the
world’s largest communication market.
This
confirms that Korea is now leading the world’s
mobile communication revolution.
Samsung Electronics concluded a strategic
alliance with three leading American companiesSprint Nextel, Intel and Motorola-for the launch of
WiBro in the United States on August 8 in New
York.
It is the first time for South Korea to advance into
the United States market. The US is widely referred
to as the sovereign of communication.
Sprint Nextel, the third-largest U.S. cellular service provider, plans to invest as much as $3 billion to
commercially roll out the Internet-on-the-go services
in 2008. Sprint aims to have 100 million people covered by the go-anywhere Internet application by
2008. A test service will be up and running by the
fourth quarter of next year.
Together with Intel and Motorola, Samsung will
provide Sprint with base station equipment, terminals
and chipsets for WiBro, which debuted in Korea late
Magic of IT Korea
President Lee of Samsung has long had a dream of
exporting Korean-made communication equipment to
the U.S. Market. He believes that the adoption of
Korea’s WiBro technology to be the backbone network of the most communication-intensive country
in the world is a significant step. It will allow Korea
to upgrade its Information Technology sector and
other related industries.
In particular, many countries in the world are now
engaging in fierce competition for supremacy in the
mobile communication technology since 3G.
Against this background, Korea’s WiBro has
advanced boldly into the US communication market
thanks to the IT839 policy propelled by the Ministry
of Information and Communication.
The speed of WiBro adoption into the global market is expected to gain further momentum, market
analysts report.
A Samsung Electronics spoke on this topic by saying, “As the United States, which had applied strict
guidelines to foreign companies trying to advance
into the US communication market, introduced the
WiBro service, a number of other countries are
expected to follow suit.”
Samsung has so far pushed for supply and com-
mercialization of the WiBro service with nine major
enterprises in seven countries including Italy,
Croatia, the United States, Venezuela, Brazil and
Japan.
WiBro’s advance into the U.S. market has is significant in that Korea has broken new ground in the
IT field, following its creation of successful IT Korea
Magic with the commercialization of CDMA, experts
said.
Market analysts further note that the global market volume of the WiBro system and terminals is
expected to enjoy a rapid growth from 1.6 trillion
won in 2007 to 3.8 trillion won, 6.6 trillion won in
2009 and further to 11.6 trillion won in 2010.
Samsung Electronics has maintained close cooperation networks with small and medium-sized companies in various sectors. These companies supply
WiBro equipment, parts and contents. These small
and medium-sized Korean companies are expected to
enter the U.S. market through WiBro’s advancement.
This means that the Korean economy has built a
new foothold for a fresh take-off in the IT field. And
if WiBro-related industries become more active, they
could create about 270,000 jobs.
A Samsung spokesman underscored this by saying, “WiBro’s advance into the U.S. market is the IT
Korea magic accomplished through close cooperation and partnerships among the government, small
and medium-sized companies and Samsung
Electronics. It will become the one to bring good fortune to Korea in the near future.”
Korea’s commercialization of WiBro
From June 30 this year, Korea Telecom (KT)
started its commercial WiBro service in some parts of
Gangnam-gu, Sinchon, Bundang, the subway line of
Bundang, Seocho-gu and Songpa-gu. SK Telecom
(SKT) launched the service in six hot zones, including such university towns as Anam-dong, Hanyang
University and Sinchon.
They plan to expand the available service area to
all regions in Seoul and major towns in the metropolitan area by early next year. Thereafter, they plan to
expand the service area further on a step-by-step
basis, according to market demand.
Considering the payment ability for communication and usage patterns, KT plans to introduce a variety of customer-tailored charge systems based on a
fixed amount system.
The two companies are also moving to produce
PDA-type terminals, WiBro-embedded notebooks,
mobile phones and DBDM (dual band dual mode)type terminals that combine WiBro in the future.
KT has set its target to attain 3.1 million in the
number of WiBro subscribers and 1.2 trillion won
(about $1.1 billion) in total sales in 2010.
To expand its service coverage and early spread of
the WiBro service to the whole market, KT plans to
U-Home
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From WiBro to 4G
invest a total of 1.2 trillion won in the WiBro project.
In the meantime, SKT plans to invest a total of
800 billion won during the period from 2005 to 2010.
Samsung Electronics’ WiBro strategy
Samsung Electronics has set 2006 as the first year
to expand the WiBro business globally in earnest.
In 2006, Samsung plans to commercialize the
WiBro business intensely and supply WiBro to major
communication carriers in the world.
After successfully introducing WiBro at the Turin
Winter Olympics, Samsung concluded contracts in
East Europe and the United States in April and May,
respectively, for the WiBro commercial service.
At present, Samsung is supplying or commercializing the WiBro service in seven countries-Korea,
Italy, Croatia, the United States, Venezuela, Brazil,
and Japan.
“Since the nation’s successful hosting of the
APEC, major communication carriers in the world
have been expressing keen interest in WiBro,
requesting Samsung to offer the WiBro exemplary
service. As a result, the nation’s WiBro service is
expected to rush into foreign markets this year,” a
Samsung spokesman said.
In particular, Samsung Electronics has completed
all necessary preparations for commercialization of
WiBro, including terminal and system. Samsung’s
WiBro is now equipped with various conditions to
advance into foreign markets.
At the APEC held in Busan, the world’s major
communication carriers paid keen attention to mobile
Mobility
Reasonable
price
High speed data
transmission
Anytime &
anywhere
phones and smart phone-style WiBro terminals.
Particularly, they were amazed at the fact that the
WiBro service was perfect in a car moving at a speed
of over 100 km per hour.
As WiBro was officially adopted as the mobile
WiMax, the broadband wireless access international
technology standard, in December last year, WiBro is
expected to emerge as one of the world’s communication technologies from this year.
If WiBro secures its firm position as an international standard technology, South Korea will become
the standard of the world’s mobile Internet market,
raising the possibility of seizing leadership in the
world’s third-generation mobile communication market.
Related to this, Samsung Electronics President
Lee said, “WiBro will be the arms that Korea can
show in the patents war of the world’s communication market. Through globalization of WiBro, the
pure locally developed communication technology,
we will create the successful magic of Korea’s IT.”
In recognition of its advanced WiBro technology,
Samsung Electronics received best product and service prizes of the Infovision Award in the wireless
Internet field at the Broadband World Forum Asia
2006 held at the Hong Kong Convention Center last
May.
But what is WiBro?
WiBro is the homegrown portable Internet that
enables people on the move to remain hooked up to
the Internet at the speed of the current fixed-line
broadband. It boasts of the highest data transmission
speed among mobile communication technologies.
In commercializing WiBro, we will be able to
download 36-page newspapers within 0.7 seconds
and ten MP3 melodies within 24 seconds.
The Korean government started developing the
mobility-specific Internet technology in 2003 and
showed off a prototype terminal December in 2004.
WiBro has already earned global recognition as its
format was handpicked as the global standard for goanywhere Internet services.
WiBro base stations will offer an aggregate data
throughput of 30 to 50 Mbit/s and cover a radius of 15 km allowing for the use of portable internet usage
within the range of a base station.
From testing during the APEC Summit in Pusan in
late 2005, the actual range and bandwidth were quite
a bit lower than these numbers.
The technology will also offer quality of service
(QoS). The inclusion of QoS allows for WiBro to
World company names to which Samsung Electronics provides WiBro
stream video content and other loss-sensitive data in
a reliable manner.
These all appear to be the stronger advantages
over the WiMax standard, but the proprietary nature
of WiBro and its use of licensed spectrum that may
not be available across the globe may keep it from
becoming an international standard.
While WiBro is quite exacting in its requirements,
from spectrum-use to equipment design, WiMax
leaves much of this up to the equipment provider
while providing enough detail to ensure interoperability between designs.
WiBro can provide various multimedia-based services including such entertainment services as VOD,
MOD, individual broadcasting, two-way games and
advanced communication services, including VoIP,
video calling and multilateral video conferencing.
Comparison of Wi-Fi, WiMax and WiBro
Mobile communication started from the first-generation analog era. Second-generation digital technology was introduced in the middle 1990s. After
passing through the third-generation IMT-2000, we
are now entering the initial stage of the 3.5-generation with HSDPA. Broadband wireless technology,
which started from wireless LANs, has developed
into the fixed WiMax and mobile WiMax technology. WiBro, the mobile WiMax technology, was commercialized in Korea in 2006 for the first time in the
world.
Such mobile communication technologies and
broadband wireless technologies are expected to
develop into the fourth-generation mobile communication in the future.
Wi-Fi, short for wireless fidelity, refers to wireless LAN, in which PDAs or notebook computers can
use high-speed Internet connections within a certain
distance of the place where a link point is established.
As its transmission speed is 4-11 Mbps, it can
send and receive large quantities of multimedia information at cheap fees. KT’s Nespot is based on the
Wi-Fi technology.
However, it falls far behind in terms of mobility
owing to the drawback that the range of each base
station is just 30 to 200 meters.
WiMax is a wireless offering for people who are
not on the move. It is broadly similar to Wi-Fi as both
are based on hot spots, or areas around points in
which people can share data or access the Internet
without landlines.
In comparison, WiBro enables people on the move
to remain hooked to the Internet. WiBro is Korea’s
homegrown portable Internet service, widely known
as mobile WiMax in the global market.
Ubiquitous Future Today
Under WiBro Commercialization
When WiBro is commercialized, people will be
able to enjoy super-speed wireless Internet without
restrictions of time or space while moving at high
speeds.
For instance, people will be able to experience the
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From WiBro to 4G
From left, Sean Maloney, executive vice president of Intel; Lee Ki-tae, CEO
of Samsung Electronics; Gary Forsee, CEO of Sprint; Edward J. Zander,
CEO of Motorola join to build strategic partnership for WiBro at the New
York meeting.
future home through “WiBro robots” or enjoy watching movies while driving to the office. A future-oriented office where office workers can hold a video
conference while seeing each other’s faces on the
screen will make its debut. WiBro will bring about a
greater change in people’s living than any other communication technology.
WiBro is an important future technology that will
open a new chapter of mobile convergence, the complex of mobile communication and super-speed
Internet.
WiBro is a stepping-stone to open an era of fourth
generation technology in earnest and will lay the
groundwork for 4G implementation, a Samsung
spokesman said.
WiBro implements orthogonal frequency division
multiplexing (OFDM), multi- input multi-output
(MIMO) and smart antennas, which are the basic
technologies of 4G.
Such technology will help WiBro emerge as a
favorite of the triple play services (TPS), which comprise voice, data and video, making the ubiquitous
society a reality.
A combination of local area communications,
mobile telephones and VoIP with WiBro will create a
paradigm of next-generation information communication.
In the ubiquitous era, mobile phones will add such
functions as photo capture, MP3 playback, DMB TV,
exercise and health equipment to its existing functions.
In a nutshell, people will be able to communicate
easily and conveniently with just a single terminal.
For instance, two-way communication between DMB
broadcasting stations and viewers will be possible,
enabling DMB broadcasters and TV viewers to
exchange information with each other freely.
When the 4G era comes, various paper tickets and
documents are expected to disappear gradually.
People can download electronic tickets and passports
through terminals, making departure procedures and
boarding a plane easier and faster.
After all, if the fourth generation mobile communication is commercialized worldwide, the whole
world would be in a single network. People can make
contacts at anytime and anywhere in the world if they
have a 4G terminal.
KETI Analyzes Current WiBro Terminal Development Situation
Acurrent situation of WiBro
ccording to the analysis of the
terminal develompent which has
been conducted by the Korea
Electronics Technology Institute
(KETI), the WiBro terminal is
expected to be integrated into
diverse devices including the
notebook, PDA, and smart
phone. But among various types
of potential WiBro terminals, the
most popular is likely to be a
handset type terminal similar to
the smart phone. The handset
type terminal for WiBro service
will require a strengthened
display
and
multimedia
capability, and will also need to
be equipped with an energysaving CPU and high storage
capacity memory so that it can
handle various application
programs. A senior researcher of
KETI said, “In order to handle
diverse multimedia data for a
long time on the move, it is
essential for the WiBro terminal
to minimize the energy
consumption. Accordingly, the
technology of both enhancing its
mobility and saving energy is the
critical factor in deciding WiBro
terminal’s competitiveness.”
2006-09-1
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Exhibition & Conference -- IMID/IDMC 2006
International Convention Showcases
Korean Display Strengths
Natural picture quality to lead industry for next 10 years
F
rom the first day of the formal
opening of the 2006
International Meeting on
Information Display / International
Display
Manufacturing
Conference (IMID/IDMC) on
August 23, Daegu’s Exhibition
and Convention Center (EXCO)
began to glow with the fever of the
people who visited from ten
different countries.
The Academic Conference
Workshop and Business Forum
was held on the first day. The
workshop was a venue where 37
experts introduced the latest trends
from the basics of display element
technology. Interest in the Business Forum
was hot enough to fill up the 1,000 seat
convention hall to capacity. It was an
excellent opportunity to look at the present
and the future of the display industry all
over the world. It was also an opportunity
for companies to see competing
corporations’ market strategies and
technology development propulsion
strategies.
The Academic Conference was held
under the joint auspices of the Korean
Information Display Society and US
Society for Information Display (SID) as
well as the United States Display
Consortium (USDC). The conference
attendees were divided into 52 oral
sessions as well as a poster session of 13
display-related themes.
Around 410 papers, which were chosen
through a fierce screening process among
scores of papers accepted from each
country of the world, were presented to the
conference. They consisted of oral
The president was confident that
Samsung SDI would dominate the AM
OLED business whose merit includes clear
colors, fast response speed and a wide
visual field angle. He explained that with
the rapid expansion of the PMP, UMPC,
Smartphone and Camera phone markets,
demand for premium-quality displays will
increase compared with the demand for
lower-quality QVGA displays.
Furthermore, Kim expressed his
opinion that PDP and AM OLED represent
a feature he called Natural Picture Quality,
and will enlarge their market dominance in
the coming display market, adding that
Natural Picture Quality will lead the
display market over the next 10 years as
the Flat and Slim feature has in the
previous 10 years.
C.T. Liu, AU Optronics vice president
and CTO, on the other hand, caught the
public eye by raising a completely
different generational division argument
compared with the established LCD
generation division argument. He asserted
that new perspectives and judgment
criteria are necessary because LCD
industry growth speeds all over the world
are proceeding faster than predicted.
He pointed out that new judgment
criteria are necessary based on LCD
technical progress transitions. The existing
process involves dividing points in time
when a technology such as a notebook,
monitor or TV is improved into first,
second, or third generations.
Liu maintained that we have to mark
the time from the beginning of LCD
development to the time of mature mass
production scale as the first generation.
The second generation was characterized
by the invisible competition for LCD
performance improvements such as
response speed boosts as well as visual
field angle improvements.
Then, if the third generation was a
period when material innovations such as
LCD BLU, film applications and circuits
were completed, the CTO said that the
fourth generation is a future in which
LCDs advance a step further to reach a
level of bidirectional communication with
human beings, both visually and
sensationally.
New perspectives needed
on display evolution
Before these keynote speeches, there
were welcoming addresses by Larry
Weber, president of SID and Kim Bum-il,
Mayor of Daegu Metropolitan City.
Mayor Kim expressed deep affection
for the increasingly influential IMID exhibition, saying that it is very significant for
the city that the IMID conference as well as
exhibition are held in Daegu. He wishes
the IMID continuous development in the
coming years.
In a joint press conference with journalists, the Mayor emphasized, “Daegu is nurturing the display industry as its long-term
goal, not from a short-term plan and will
nurture Daegu as the hub of the Korean
display industry by propelling R&D activation centering around universities and to
actively induce display factories as well as
collaborating companies.”
Originally, the IMID conference as well
The opening ceremony of IMID/IDMC 2006
presentations of 108 papers from overseas
and 99 papers from Korea, and poster
presentations of 36 papers from overseas
and of 167 papers from home.
In this year’s IMID Conference, the
number of foreign presenters as well as
visitors increased greatly compared to
other years. The people involved were able
to easily feel that the IMID has become an
international conference.
Over 20% of the 1200 people attending
the Academic Conference were foreigners.
The number of visitors to this Exhibition
also neared 4,000 people on its first day.
The foreign participants who visited Korea
often said that they were impressed by
Korean displays’ technology levels. Many
also said that the conference was by no
means inferior to any other conference in
the world.
Daegu’s deep relationship
with display industry
This year’s IMID/IDMC 2006 keynote
speakers were Samsung SDI President
Kim Soon-taek from Korea and AU
Optronics Vice President C.T. Liu from
Taiwan. These enthusiastic speeches drew
scores responses from numerous visitors
who visited this Conference.
Samsung SDI CEO Kim Soon-taek
presented the path of the future display
industry by naming Display DNA theory
in his keynote address. In his speech
entitled “The New Race for the Ultimate
Display”, Kim said that D=NxA and can
be
expressed
as
D(Dominant
Display)=N(Natural Picture Quality) x
A(Adaptability), adding that a flat board
display market can satisfy consumers
when D=NxA is realized.
Currently 30 inch and 40 inch category
products are forming the main market in
the large-sized DTV market, but President
Kim said that PDP, the eldest brother of
large-sized displays, is forecast to have the
initiative in the large-sized DTV market,
with priority given to the 50 inch category,
by securing cost competitiveness through
diverse technology innovation.
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-- IMID/IDMC 2006
Korea Still Display Leader
T
AUO Vice President CT Liu Clarifies OLED Stance
aiwanese display companies such as AU
As Taiwan is expected to remain the
Optronics have outpaced Korea’s
leader in LCD panel production for the
prominent display companies such as
foreseeable future, some ask the question,
Samsung and LG Philips LCD in their
“Will Korean liquid crystal display (LCD)
shipments and profits this year. Samsung’s
makers be outgunned by their Taiwanese
strengths now lay in its large-size display
rivals?”
offerings, but it may have even more
One big reason for the fall in their market
competition from its Taiwanese counterpart in
share is Korean LCD producers’ strategy to
the fourth quarter of this year, as AUO is
reduce sales of small LCD panels that have
preparing to offer 40 and 46 inch panels in
become cheap and widely available in favor of
direct competition with the Korean display
bigger ones, particularly TV screens measuring
giant.
40 inches or more diagonally but thin enough to
C.T. Liu,
Taiwan’s AU Optronics
AUO remains strong even though it was
be hung on the wall. On the contrary, Taiwan
vice president and CTO
reported as giving up on OLED display
LCD manufacturers appear the have enlarged
technology development in July. At the time AUO denied
their market share by beefing up sales of small LCD panels,
rumors that it was suspending development of OLED but did
according to experts like Prof. Whang Ki-woong of Seoul
not supply production or capacity details to quell rumors.
National University who currently serves as chairman of
AUO started its OLED development in 2002 with the
IMID/IDMC 2006.
announcement that it was the first to introduce amorphous
As the loss of market share in this sophisticated, capitalsilicon-based (a-Si) full color OLED technology to the world.
intensive business highlights the dangers for Korea of losing
It has since developed two different sizes of OLED substrates
high-tech competitiveness, Korea is likely to have to change
available, at 200x200 mm and 370x470 mm.
its approach to the high-tech industry to remain competitive.
Through an interview with the Korea IT Times at the
According to experts, companies must focus more on
IMID in Daegu, Korea, Vice President C.T. Liu of AU
entrepreneurial innovation and less on lower-margin, or
Optronics confirmed officially: “We never really publicly
commodity, products.
announced the real reason why we did not really stop, we
In regard to the outlook of the LCD industry, Vice
suspended the effort for OLED.”
President C.T. Liu said: “Especially, this industry is very
Two or three years from now, if the infrastructure of the
optimistic in terms of market side, in terms of technology
OLED environment becomes more mature, then AUO will
spectrum, and also in terms of new applications.”
consider restarting the OLED effort, Liu said.
Samsung, LG Philips LCD and AUO will continue to
bring new momentum to this industry in the following years,
Will Korean LCD makers be outgunned by their
the vice president expressed as his optimistic opinion.
Taiwanese rivals?
Dr. Liu attended Princeton University, where he received a
In the first quarter of this year, Taiwan accounted for
PhD in Electronic Engineering. He has been the vice
52.2% of LCD panel shipments, while Korea had a 37.4%
president in charge of the AUO Technology Center (ATC)
share. A year earlier, Korea had a lead of 48.8% against
since 2004. His previous work experience includes 12 years
Taiwan’s 41.8%.
of work for the United States-based Bell Labs.
as exhibition were held in EXCO in Daegu
until 2004, starting from the first time in
2001. However due to the inconvenience
of local exhibition venues, there were some
cases which were held in COEX in Seoul.
Daegu was able to recapture the IMID
conference as well as exhibition by persuading them that with this exhibition as a
foothold, Daegu and all of North
Kyungsang province can contribute to the
development of the display-related industry since the relative importance of the display industry is high there.
North Kyungsang province hosts a total
of 133 display associated companies such
as Samsung Corning and LG Philips LCD
factory in Gumi. Moreover, this area
accounts for 33% of the total display production at home and 15% of the total world
production.
Thus, Daegu’s desire for this function is
strong enough to support expenses of
around 150 million won (about $160,000)
for its success. Mayor Kim said that partic-
ularly, the conference’s scale was bigger
than an ordinary year as this year’s conference is held simultaneously with the IDMC
which is held alternately in Korea and
Taiwan.
After several keynote speeches in the
morning of August 23, a tape-cutting ceremony to herald the opening was held in the
lobby of EXCO while scores of celebrities
attended to celebrate IMID/IDMC 2006,
including Daegu Mayor Kim Bum-il, Larry
Weber, US SID president, Samsung SDI
president Kim Soon-taek and Professor
Whang Ki-woong of Seoul National
University who concurrently serves as
chairman of the conference.
New notable products were conspicuous in large numbers at this exhibition
including JSR MicroKorea’s phase difference film for a polarizing plate, Back Light
Unit (BLU) for a 32 inch LCD TV by
GLDTEK, PI film as well as prism sheets
for LCD component materials from Kolon,
and many others.
Samsung, LG
not yielding an inch
Diboss’ Internet TV particularly
engaged visitors’ interest, presenting a new
concept of Internet TV (IPTV) by teaming
up with Daum. This product can not only
receive IPTV signals, which are provided
by Daum without installing a set top box
for IPTV-exclusive use, but also enables an
Internet connection through the TV.
It is the first time that a package-model
TV able to receive IPTV without installing
a separate set top box has been developed,
a spokesperson at Diboss said. Through
this product, Diboss is scheduled to provide customers with diverse content such
as Videos on Demand (VOD), music, education and games that Daum will service.
They are launching 32 inch, 40 inch and 46
inch models in the coming months.
However above all, visitors’ interest
was focused on Samsung Electronics and
LG Philips LCD, the two leading display
enterprises in Korea. The two corporations
didn’t yield an inch each other, presenting
competitively diverse products and newly
developed technologies continuously during the exhibition period.
The largest 100 inch LCD panel for TV,
which represents LG Philips LCD, comes
equipped with a contrast ratio of 3000 to 1,
super IPS technology, 180 degree visual
field angle and other new features. LG
Philips LCD also presented high resolution
37 inch, 42 inch, and 47 inch LCDs for TV
made with environmentally-friendly
RoHS-compliant Full HD at 1920x1020
resolution. Samsung Electronics underlined that the company’s 70 inch Full HD
LCD panel is 30 inches smaller than LG
Philips LCD’s product, but aims to commercialize during the course of the next
year.
Premium LCD products were one of the
major competition fields during the period
of the exhibition.
LG Philips LCD presented a 30 inch
Wide QXGA+ quality LCD monitor panel
with a resolution of 2560 x 1600, boasting
the largest size in the world for the highest
resolution. The company also showed off a
17.1 inch Wide notebook PC panel no
more than 6.7mm thick and a Premium
Desktop Monitor as well as TFT-LCD
panel for notebook PCs.
Meanwhile, Samsung Electronics
mapped out a strategy to concentrate on
Digital Information Display (DID).
Keeping an eye on the fact that DID is
being watched as the Fourth Wave following notebooks, monitors and TVs,
Samsung Electronics will market DID
products of diverse size including 40 inches and 46 inches to preoccupy this market.
It is said that this product actualizes clear
high resolution screening strong enough
outdoors to be able to substitute for poster
advertisement.
SID President Dr. Larry Weber
Discusses Direction of Displays
Founding father of display technology shares thoughts of future, past
D
r. Larry Weber is currently the 25th
president of the Society for
Information Display (SID) based in
San Jose, California. He is one of the pioneers of plasma display technology. The
president spoke at the International Display
Manufacturing Conference (IMID) which
was held from August 22 to 25 of this year
in Daegu, Korea.
Dr. Weber has an extensive history
with display technology. He received his
BS, MS, and PhD degrees in Electrical
Engineering. In 1987 he became a founder
of Plasmaco, Inc. along with Stephen
Globus and James Kehoe, and worked in
that company for 9 years. In 1996
Plasmaco was acquired by Matsushita
Electric Industrial Co., Ltd, and he was
2006-09-1
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-- IMID/IDMC 2006
Taiwan. Have the university people
participate and teach the industry people
what they need to know and then they can
work together.
named president and CEO. On May 15th,
2000, at the SID Symposium in San
Francisco, California, he received the SID
Karl Ferdinand Braun Prize for pioneering
contributions to Plasma Display Panel
technology and its commercialization.
Q: What do you think of the
Korean display industry, and can you
give your advice to develop the
Korean display industry?
Q: I bet you already know your
nickname, PDP father. What do you
think about that?
A: Well, actually that’s not 100%
accurate because the PDP was invented in
1964 and I was still in high school then. I
met the inventors. I went to the University
of Illinois, and met the two professors that
invented the plasma display, so I was their
student. These inventors, one of them
passed away years ago, and the other one
is still a professor, Professor Pitcher, but
he doesn’t work in displays. He worked in
displays only for a short time in the 60’s,
but I worked in displays from that time
when I first met him in the 60’s until now.
So people look at me and they’ve seen me
for many years and so they think I was the
inventor. No I wasn’t the inventor, I was a
student of the inventors. But still, I’ve
worked on it for so many years that people
think I invented the plasma display. But
now I’m the president of SID and I
represent all the displays - plasma, liquid
crystal, CRTs, projection, everything.
Q: Please evaluate the Korean
industry’s power and competitiveness
in the world market.
A: Well, what’s been amazing is how
quickly the Korean display industry has
grown. Its just happening much faster
than anybody expected. Ten years ago
there really wasn’t a very strong Korean
industry, but Japan was number one ten
years ago. Now Japan, in liquid crystal
displays, is number three. So Korea has
done very well. Of course Taiwan is
coming along also, but I think Korea has
plasma displays, has liquid crystal
displays, has OLED displays. Taiwan
doesn’t have any plasma displays. Taiwan
only has the crystals, and they are
interested in the OLEDs. So Korea has
really done very well and is very
competitive. But displays is a really tough
business, and its hard to stay on top for a
long time. China of course wants some
action, and Taiwan is going to continue to
work very hard, so its hard to stay. But
Korea has done an excellent job. Its
amazing to see how quickly its grown.
A: Well I think you have to be doing
more R&D. I think your university
systems are actually pretty good. You’ve
got a lot of young people that are enthused
about displays, so I think you have to do
more of that R&D and get more of that
R&D transferred into industry. So that
could be done a little bit better. You’re
certainly investing very heavily, that’s
good. Unlike the United States, in the
United States nobody wants to invest in
displays. So that’s our weakness, we can’t
even play in the game because nobody
wants to invest. So here you’re investing
heavily and its paying off.
Q: What in your opinion are
Taiwan companies’ strong points in
displays?
Q: How about AM OLED and AUO
wanting to stop the development of
AM OLED? Is it risky?
A: Well one of the things that Taiwan
does that Korea could do a little better on
is the university system is very closely tied
to the industry. The government I think of
Taiwan has done that. And you go to these
university parks where the university will
be there and they’ll build a display fab that
the university can use and the industry can
use. And so the university will sort of use
it inside the university and then outside of
the university will be the buildings for the
industry. I don’t think Korea has quite
adopted that kind of model where they’re
using those universities as effectively as
Taiwan. In Korea it works more like the
American model where most of the
universities are sort of separate from
industry. The exceptions were places like
MIT or Stanford where all of Silicon
Valley grew around Stanford because it
has sort of that similar model that Taiwan
has. So there are some exceptions in the
United States but for the most part we
separate our universities from our industry,
they don’t cooperate so much together.
That’s really been a big strength for
A: Well yeah, AM OLED is still sort
of a risky thing. And the reason its risky is
because the liquid crystal is still there.
The liquid crystal is really already a
mature technology and so it can move very
quickly. If AM OLED shows that there’s
a market for some kind of display liquid
crystals can very quickly modify its
characteristics and go after that market and
give people a lower price. So any new
technology has to be overwhelmingly
better than any other technology in order
to beat a well-established technology. And
so the question is, how is AM OLED
overwhelmingly better? Is it 3 times better
than a liquid crystal? I don’t know. If
there was an application where it was
something that a liquid crystal couldn’t do,
then it would be overwhelmingly better.
But if its just a display on a mobile phone,
its maybe not overwhelmingly better, its a
little bit better. But the problem is AM
OLED costs more, its always going to cost
more. So if AM OLED was much
cheaper, and it was much better then it
would be much easier.
Dr. Larry Weber is currently the 25th president
of the Society for Information Display
Road to Recovery
of Korean Display Industry’s Pride
Provided China launches their project
with the support of the government, the
growth could be extremely quick and
potent. Compared with China’s fearful
vigor, Korea’s display industry is a little
hat differentiates the International
unstable in terms of collaboration between
Meeting on Information Display
larger companies and smaller companies.
(IMID) from other academic
In order for Korea’s display industry to
circles, where professors or special scholars
develop, parts must be localized to the
took the initiative in forming such bodies, is
maximum. In that sense, joint research
that in the case of IMID it was industrial
between panel manufacturers and
circles that took the initiative directly to
equipment, parts, and smaller companies’
establish IMID.
manufacturing material must be
At that time when IMID was launched in
accomplished organically well.
June 1999, Korea was in the vanguard,
The most important task for us today is
holding sway with an unshakable No.1
Lee Jong-duk, professor of the
to
lower the unit cost of production
position in the global display industry.
School of Electrical Engineering,
College of Engineering, Seoul
possibly by developing the core
Hence, the first members thought that this
National University
technology, pursuing parts’ localization,
conference should be a more substantial
and transferring assembly factories
conference than the U.S.-led Society for
overseas as larger companies and smaller companies
Information Display (SID) or Japan’s International
cooperate with each other. This is the road to recover
Display Workshop (IDW) and started overseas publicity
Korea display’s pride, taken away to Taiwan, and to
proactively so that it could grow into an international
restrain China that is running hot on our heels.
conference.
By expanding every year by an average 20%,
IMID soon caught up with Japan’s IDW considering
its scale alone, and it is still growing on a similar
scale to SID, holding 600~650 booths at present. In
actual fact, display companies all over the world
today can find new export markets by just exhibiting
in the United States. In that regard, it is very
important to attract enough display companies to
Korea’s conference together with foreign buyers and
experts in the display industry.
Displays and semiconductors are symbolic
products that represent Korea. However, as Taiwan
takes the lead in terms of LCD panel exports,
overtaking Korea now, many people are concerned
about this development, realizing also that in the
future it is China that will become an even bigger
threat to us.
EXCO exhibition venue in which IMID/IDMC 2006 was held
The writer is professor of the School of
Electrical Engineering, College of
Engineering, Seoul National University -- Ed.
W
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Company Profile / SAC Korea
Robots to Clash
on Korean Peninsula in October
SACG Offers Wide Array of Products,
Services to Potential Korean Partners
Full-service semiconductor distributor proposes win-win collaborations
The Silicon Application Corporation
Group (SACG) is based in Taiwan with
offices in Hong Kong, mainland China,
Japan, India, Malaysia, and Thailand. It is
headed by Chairman K.Y. Chen. The company was first established in 1987, and
recently opened a branch office in Seoul in
2003. SACG has stated its goal of becoming a magnificent semiconductor distributor in Korea, as well as the rest of Asia.
Kwak Min-ho, country manager of the
Korean Branch of the SACG, spoke about
his company’s current situation by saying
that SACG’s major offerings include cards
from well-known companies such as
Infineon, Philips, MediaTek Inc., Winbond
Electronics Corp., OSRAM Opto
Semiconductors, and Sanyo. In addition,
SACG offers products from approximately
100 other companies. In order to manage
such extensive product distribution, the
company employs approximately 1000
people worldwide. SACG has entered into
a joint venture with the World Peace
Industrial Group (WPIG) under the company World Product Group Holdings Limited
(WPG). Together the companies employ
over 3000 qualified people.
The SACG, as a major distribution
company, experiences fierce competition
in the distribution sector. It has developed
strategies to cope with such fierce competition. It has set up a turn-key business
model, allowing new locations to go live
quickly. It is also effectively structured to
take advantage of its multi-national network of sales offices, warehouses, and
technical support centers. Finally, its
strategic partnerships allow it to survive in
today’s market world.
But the SACG is not only a distribution
company. Its business support center can
Robot World, iRIS 2006 Q&A
Q: The first international Robot Industry Show
(iRIS) 2006 settled as an ambitious plan for 400
booths by 110 companies and 7 special booths.
Please explain more specifically about that show.
T
Kwak Min-ho, country manager of the Korean Branch of the SACG
provide full-service support to customers
who are interested in developing their own
silicon hardware products. Partners can
take advantage of services such as an integrated supply chain, marketing, sales personnel, order management, financial
advice, and procurement in order to reinforce the international core competence of
their company. SACG is actively seeking
companies in Korea who want to take
advantage of such offerings.
When asked about the subject of company relationships, Kwak Min-ho stressed
that the WPG is actively searching for sister companies in Korea that would be interested in integrating with the existing companies. The group would integrate under
WPG Korea, which currently has 30
employees, has a target employment of 100
employees and a target business volume of
$180 million in 2008.
The Group plans to stretch out various
hardware market segments including display, mobile, networking, and automotive.
It also offers cards for PDAs, MP3 players,
home theater systems, wireless headsets,
and other electronic devices. Its customers
already include many companies in Korea
such as Humax Company Limited,
ubiQuoss Incorporated, Bellwave
Company Limited, Davolink, TBK
Corporation, and VKmobile.
Country Manager Kwak Min-ho noted
that after the Chinese market, in which
SAC is already heavily involved, Korea is
the most attractive potential market for
Taiwanese semiconductor companies. He
also states that Taiwanese and Korean
companies are well-matched to do business
in the current market environment.
He concluded by saying that comparatively, Korea and Taiwan are very similar
in both the business environment and system of society. However, both countries’
companies still lack a truly mutual understanding. If the companies of the two
countries can come together, the business
relationships that can be developed will be
beneficial for all involved.
his coming October 18th to
26th, Robot World 2006 organized by the Korean Ministry
of Commerce and Industry will
allow the interest of the world
robot business circle to gather in
Korea. It will be the largest robotics festival ever held in Korea. It
will feature exhibitions, academic
conferences, and competitions
plus many more events to the
venue.
Over 110 companies, 410
booths and 160 participants in 900
teams will compete in 7 competitions. In over 900 category sessions and a forum on the intelligent Robot Industry, visitors will
find another robot market in
Korea, the organizing Committee
is confident.
“Take an ambitious step in the
whole new market and make your
business success.”
Robot World 2006 is dedicated
to forging an ideal international
opportunity for strengthening
communication and cooperation
among fellow colleagues of the
robotics industry. By promoting
its trade and corresponding to the
International Robot Industry Show
(IRIS) 2006 which is held as the
main event of Robot World 2006,
people can meet not only with
many excellent Korean corporate
buyers but also companies and
buyers from all over the world.
A: The most distinguishing thing of this show is who
prepares it. Unlike the existing Korea Int’l Robot
Technology Exhibition (KIROTEC) is organized by
Korea Association of Robotics and COEX. The iRIS
2006 is prepared by associated companies. More
associate companies and organizers than KIROTEC
prepares that show all collaboratively, so it can be said
that this show is more integrated and international.
Kim Bung-soo, vice president of
Korea Association of Robotics
& CEO of Hanool Robotics
Q: Actually, some industry robot companies are
not so eager to participate in this kind of show.
What do you think about that?
A: Actually, It’s no big show. This show will be held, so even if not so many companies
participate in this show this year, later we will be able to record a satisfactory participant
rates including industry robot companies. To fulfill our hopes more quickly, effective and
intimate collaboration with various organizers and companies is required.
Q: This show’s exhibition period will be separated into Business Day and Public
Day. What’s the intention of that?
A: First of all, during the Business Day we will focus on business consulting and deals
between companies to build our role as a business bridge. To this, we want to invite many
domestic, international buyers, and experts from various companies.
On the other hand, Public day is made for the ordinary public. Besides, we’re preparing
creative events which can provide visitors with opportunities to get them familiar with
robot. We make out a schedule for holding ‘Public Day’ during weekends, and ‘Business
Day’ during weekdays.
Q: What do you prepare for the Exhibition to fulfill its purpose as an international show?
A: Specifically, nobody knows the outcome on whether it will be successful or not.
Right now, the countries which hold robot exhibitions and show are only Japan and Korea.
As time goes by, this show is expected to grow as a multiple and interactive show, owing to
intelligent robots’ high development speed.
Q: Please comment for the bright future of Robot World 2006.
A: Associated companies and organizers have been paying much attention to this show,
and struggling to achieve a good outcome. Please come to the exhibition and look over our
show carefully.
2006-09-1
2006.9.11 08:24 PM
페이지60
Hotel Spotlight
001 채널맥(3443-0701)
/ Grand Hilton Seoul
Number One Place for Conventions
in Seoul Just Got More Interesting
W
here is the best convention center
in Seoul? In Korea, we know the
answer easily. Grand Hilton Seoul
Hotel was awarded the Best Brand prize at
the field of convention based on the survey
of 2,563 Times readers conducted June 2
and 13, 2003 by Korea Times.
Since it opened in late Dec. 2001, it has
become the venue of choice for domestic
and international meetings and conventions. Facing directly across from the
Main Hotel, the center houses a large convention hall as well as small and mediumsized banquet halls and conference rooms.
Prior to the opening of the new building, meetings and conventions were held in
the Hotel’s Grand Ballroom, but the new
purpose-built Convention Center gives the
Grand Hilton Seoul an independent and
separate facility within a minute’s walk of
the Hotel. Featuring a spacious lobby and
reception area, the new Convention Center
provides a quiet and tranquil atmosphere
that facilitates smooth transitions between
cocktail receptions, meals and meetings.
The all-in-one concept is a strong selling
point which event planners will like, marketing managers at the hotel note.
The forth-floor Convention Hall offers
a contemporary atmosphere combined with
state-of-the-art audio-visual facilities.
Capable of accommodating up to 2,500
guests, this business-oriented venue is perfectly suited for international events, workshops and seminars, according to the persons concerned with the hotel.
The third-floor Emerald Hall blends
modern and classical design elements to
create an inviting and spacious venue.
Capable of accommodating anywhere from
Grand Hilton Seoul Convention Center
international meetings and conventions
from the standpoint of external experts as
well. Therefore, the Convention Center has
successfully hosted such events as the
Extraordinary FIFA Congress and the 3rd
as well as the 4th World Knowledge Forum
hosted by the Maeil Economic Business
Daily.
No event is too large or too small, the
flexibility of the room arrangement allows
endless possibilities, the parties concerned
at the hotel say. The Grand Hilton Seoul
features eight fully equipped conference
rooms for functions of up to 100 people.
For larger functions or banquets, the Grand
Ballroom can seat up to 700 people for dinner or 1,200 people for cocktail parties.
New interiors for Japanese
and Chinese restaurants
In addition to this, Chinese restaurant
Yeohyang and Japanese restaurant
Mitsumomo at the Grand Hilton Seoul are
sporting stylish new interiors.
The two fine dining establishments
reopened early last month with a fresh new
look following a month of renovations.
While maintaining the restaurants’ basic
structure and shape, the design team has
revamped the interior wall coverings and
lighting, as well as adding some artistic
touches to design of the popular eateries.
Mr. Koh YY, manager of Yeohyang
and Mitsumomo, said the new interior
design seeks to blend the traditional and
the modern to create a sophisticated dining
atmosphere.
“We’ve worked very hard to get just
the right mood in the new design by
combining natural and modern materials in
perfect balance. I hope our guests will
enjoy dining in these new and refined
surroundings,” Mr. Koh said.
Mitsumomo’s new look is light and
breezy, with tatami mats matching subtly
with the beige wall coverings and a stylish
line of illuminated panels that runs along
one wall. The sushi bar offers a contrasting
mood with its sleek and modern black
tones providing the ideal venue to relax
with fine Japanese food and sake.
The designers have kept the paved
corridor that leads to Mitsumomo’s
separated banquet rooms. With the tatami
mats and traditional wall paneling, these
rooms offer a private and calm
environment for groups to enjoy a
leisurely meal.
Over at Yeohyang, the design team has
opted for earthy tones to give a peaceful
warmth to the main dining area. A
reflective wall made up of sleek geometric
shapes gives the interior a focal point and
adds a touch of artistry.
Yeohyang’s large banquet halls for
family or business gatherings have been
restored and enhanced to create a
luxurious setting for special events.
Modern touches and use of subtle downlighting build on the mood of intimacy.
The perfect retreat for today’s
business professional
Making its mark as the city’s premier
integrated accommodation and meetings
complex, Grand Hilton Seoul features
serviced residences up to a Grand Suite
which can accommodate up to 105
households for long-term lodgers. Located
in the north-western part of the capital,
only minutes away from downtown Seoul,
Grand Hilton Seoul promises to be the
perfect retreat for today’s business
professional.
Award History
“We’ve worked very hard to get just the right mood in
the new design by combining natural and modern
materials in perfect balance. I hope our guests will
enjoy dining in these new and refined surroundings,”
100 to 1,200 persons, this venue is suitable
for events of all sizes including seminars,
workshops, small scale music concerts and
engagement parties.
The Diamond Hall can seat up to 340
guests and includes a large reception area
plus an adjoining but separate banquet
room which allows a smooth transition of
guests between events.
Spacious and tastefully decorated, the
third and forth floor reception areas pro-
vide an elegant yet cozy atmosphere for all
kinds of meeting. Tastefully appointed
with modern style tables and leather chairs,
the reception area offers a sophisticated,
relaxed atmosphere that guests will appreciate especially during transitions between
events. A glass wall brings the outdoor
scenery indoors, further enhancing the
ambiance.
The Grand Hilton Seoul Convention
Center is deemed as the perfect setting for
‘The Best Brand’ Award in the category of
Convention Centre, The Korea Times The second half year of 2002
‘The Best Brand ‘ Award in the category of
Convention Centre, The Korea Times The first half year of 2003
‘ The Best Hotel for Wedding’ in Seoul luxury
ranking special magazine Oct. 2003
Convention Centre -The Korea Herald The second half year of 2003
Convention Centre, The Korea Times The second half year of 2003
Wedding Business in Korea Hankuk Ilbo ,
Daily newspaper April 2004
Convention Centre, The Korea Herald The first half year of 2004
Convention Centre, The Korea TimesThe first half year of 2004
Convention Centre, The Korea Herald The first half year of 2005
Convention Centre, The Korea Times The first half year of 2005
2006-09-1
2006.9.11 08:25 PM
페이지62
Hotel Spotlight
001 채널맥(3443-0701)
/ Millennium Seoul Hilton
Remains in Very Capable Hands
New General Manager well-traveled, world-class businessman
E
ric M. Swanson is the new general
manager of the Millennium Seoul
Hilton Hotel. He assumed his new
position this year on the 18th of July.
He comes to Korea with over twenty
years of hotelier experience. He began his
career with the Ritz-Carlton corporate
opening team in the United States, and has
since moved on to be a General Manager at
the Ritz-Carlton, Sharm El Sheikh in
Egypt; the Ritz-Carlton in Coconut Grove,
Miami; The Leela Palace Kempinski Hotel
in Bangalore, India; and the Marco Polo
Parkside in Beijing, China.
Mr. Swanson has strong ties to South
Korea. From 1996 to 1999, he was the
Executive Assistant Manager and Director
of Sales and Marketing at the Ritz-Carlton,
Seoul. Also, both his mother and his wife
are of Korean descent.
On the occasion of taking office as GM
of the hotel, The Korea IT Times is pleased
to hear about his management philosophy
...Ed.
Q: What do you think about the
Korean hotel industry at this point?
You already have lots of experience in
Korean industry right?
A: That’s such a difficult question to
answer. Specifically I think that Korea as a
whole is in a kind of a state of change, fluctuation, if you talk about specifically IT
industry, is that right? The IT industry
chips and research and development are
still on high priority for the government
and for industry however I don’t think that
they’ve remained competitive with the rest
of the world. I just came from Bangalore,
India and it is considered the IT capital of
India in terms of research development and
Eric M. Swanson,
new general manager
of the Millennium Seoul Hilton Hotel
business process outsourcing. So I think
that BP or development is not something
that could happen in Korea, however
research and development in terms of data
mining, storage, should be I think
increased. I think that Korean intellectual
power is currently underutilized and I
would like to see companies like Samsung
and SK step up their research and development efforts in order to remain competitive, and I think that will be the secret to
success for the IT industry in Korea.
Q: Please tell me about what do
you think of the solution to improve
Korean hotel industry competitively?
A: Yeah, I think you’re talking specifically for the Korean market. If you would
ask me specifically about my hotel, I can
tell you where I’d like to see my hotel in
the next 3 to 5 years. I think that our hotel
requires some soft good renovations to
upgrade the existing facilities. I also think
that some of the basic IT services such as
wireless connectivity, and a possibility of
kiosk check-in, in the main lobby. Fully
utilizing IT-enabled solutions to make our
back offices more efficient should be
added. I think in general the Korean hotel
industry in terms of its competitiveness to
other major cities or countries in the world
they’re equal. I would even go so far as to
say that even the service standards are at a
higher level in terms of the soft goods, the
people, and how they approach service.
My experience with the Korean employees
is that they are extremely dedicated and
extremely disciplined. And you will find
in other countries, such as the middle east,
and even in America the employees cannot
be as disciplined and cannot be as featurefocused. That’s a primary competitive
advantage for the Korean hotel market.
Crown Holiday and Crown Plaza. Those
developers see that there’s still room to put
more room and inventory into the city.
You know a city that’s doing 78-80%
occupancy still has room for more competition.
Q: But some visitors from another
country are usually disappointed
when they see a five star resort hotel in
Korea, they think it’s too old and they
don’t have a good impression, and
they don’t understand why this hotel
is listed as 5 star.
A: Well, the rating system, I can’t really
comment on that, that’s something that
maybe should evolve, but that’s a KNTO
issue that has to be addressed at the Korean
level. But those aren’t the comments that I
get, I mean I can hear customers that come
to Korea and say that the facility might be
old but that the service is still five star. I
wouldn’t know what their expectation is.
If you look at our product, our product is
old but however it was designed by one of
the finest designers in the world. If anything this is an architectural landmark in
Seoul Korea. If you look at the Grand
Hyatt, if you look at the JW, they’re all
cookie-cutters of other Hyatt’s and JWs
around the world. So for somebody to say
that its not five star I don’t quite understand that comment.
Q: What do you think about the
general Korean residence level while
Q: Don’t you think it odd that there
are many five star resort hotels? What
do you think about the Korean hotel
evaluation system?
A: Well I think that there’s still enough
room in Korea and specifically Seoul to
grow in the five star market. Primarily
because the international business traveler
is looking for a five star experience. There
is room for 3 star or service apartments,
that type of product, however I still believe
that when an international traveler comes
to a country that they’ve never visited
before they want a level of service that you
can only get at a five star property. Look
for example there are projects coming up in
Youido, two or three hotels, JW Marriott,
Main Lobby of the Millennium Seoul Hilton
they are accommodated in your hotel
comparing with the general world
standard? Do you think their level is
higher or lower?
A: Actually, what you’ll find in Korean
hotels is a higher percentage of usage by
high level people within the community.
You don’t normally find such a high mix,
and I’ll give you a clear example. In our
hotel, our food and beverage revenues are
about 80-85% supported by local Koreans
who are demographically speaking anywhere between 35 to 65, extremely
wealthy, well-educated, chaebol level, professor level, professional level, that come
to our hotel. In the United States its more,
depending on the hotel, but the majority of
the hotels are more focused on business, so
a lot of their food and beverage outlets are
supported more by the businesspeople.
Here its more of a social family gathering.
A lot of business too, however primarily all
Korean.
Q: What do you think is the most
important qualification for a hotelier
in the world?
A complete view of the Millennium Seoul Hilton
A: I think one needs to be open-minded,
one needs to be driven to succeed, one
should be confident in themselves in terms
of their management style and they should
clearly understand what they bring to an
organization. And I think utmost is that
you have to love what you’re doing, you
have to really enjoy it, and you have to just
work at it every day. I think that’s the
secret of a great hotelier. And at the same
time to remain humble. Because at the end
of the day we’re all servants. I’m a servant. I’m a highly paid, well-dressed servant here to serve my guest. Even at my
level I must also remember that.
Q: Do you have any mentor or
role-model in the hospitality industry?
A: Oh absolutely, there are so many of
them for me, but I’d say Horshultzie who is
the ex-president of Ritz-Carlton was my
primary role-model in the hospitality
industry. And then there are others, Ziggie
Brauer, mostly German guys, Rader
Witwer, who was president of Compinsky
currently, my last employer was an Indian
guy whose name was Captain Christian
Anayer, and he developed really top-class
luxury hotels in India, and I was fortunate
enough to work with him for four years and
open one of his beautiful palace hotels.
And this guy is just what I talked about,
he’s driven, he’s passionate, he loves what
he’s doing, he’s 82 years old he’s still
working. But when he builds something
the most important thing is that there’s
quality in that. So he understands that if
you want a truly world-class product you
must spend money to make that. You can’t
do it halfway, you either go all the way or
you don’t go there. And that’s his philosophy. That’s also my philosophy because
he’s also one of my great mentors. Last
but not least, my mother I think. A very
strong lady.
2006-09-1
2006.9.11 08:25 PM
페이지64
001 채널맥(3443-0701)
Environment Technology / Interview
Enormous Efforts to Improve
Properties of Zeolite
Subscribe
Now!
Q: First off, please explain
‘Zeolite’, a catalyst stuff which is used
in all sorts of petrochemistry industry?
A: Zeolites are the crystalline
aluminosilicate minerals containing
regular arrangement of the small
nanopores (diameter < 10-9 m). The
zeolite nanopores allow incorporation of
the small organic molecules and these
zeolite nanopores can chemically
transform those organic molecules into
more useful molecules. Therefore, the
zeolites have been widely used as
Electron microscopy image of ‘hierarchically
nanoporous’ Zeolite
Q: What’s your opinion regarding
the outlook that ‘Zeolite’ will be utilized to the future environment
process whose value-added is high
such as high value-added process to
divert waste plastics analysis as well as
“If waste plastic can be chemically recycled, than
these will certainly become the cheap and abundant
source for the useful chemicals and energy.”
intermediate into gasoline?
A: The new zeolite containing the large
nanopores allows fast diffusion of the
large molecules into the zeolite structures.
Consequently, zeolites are highly
promising for the catalytic conversion of
the large molecules such as decomposition
reaction of waste plastics and cracking
reaction of heavy oils. The amount of
discarded waste plastic is constantly
increasing each year and it is causing
serious pollution problems. If waste plastic
can be chemically recycled, than these will
certainly become the cheap and abundant
into the more value-added products such
as gasoline.
Q: What is the part that you prepare for application to domestic industry through superior catalyst activity?
A: After the development of new
zeolite materials, we are trying to actively
collaborate with many chemical industries
both in Korea and foreign countries. The
collaboration is aimed to develop the new
core technologies for the petrochemical
and fine chemical processes using the
newly developed zeolites as a catalyst.
20
)
42
-69
MC
es
Open Korea / Daejeon (pages 22-23)
University / KAIST (pages 24-25)
Interview / Kim Ssang-soo (pages 32-33)
Asia CEO Forum 2006 (pages 40-41)
ag
08
ISSN 1739-2950
/ID
U.S. $8.80 / KOR.£ 8,500
06
ep
source for the useful chemicals and
energy. Heavy oil is formed after
distillation of more precious fractions such
as gasoline from the crude oil; it is the
leftover of distillation process. The new
zeolite catalysts are very promising
material to catalyze the valueless heavy oil
Entering Age of 4G
ID
‘Zeolite’ research process
www.ittimes.co.kr
IM
important catalysts in
cannot go through the
petrochemical and fine
zeolite pore structures.
chemical industries.
Even
the
small
The importance of
molecules can exhibit
zeolite catalysts can be
very limited diffusion
clearly noted by the fact
speed within the zeolite
that the majority of the
pore structures. In many
world’s gasoline is
applications, the slow
currently produced by
diffusion speed into the
the
cracking
of
nanoporous structures
petroleum using the
act as a bottleneck,
zeolite catalyst. It is
which limits the
also noteworthy that
efficiency of zeolite
zeolites have also
catalytic performances.
played key role in the
The diffusion limitation
development
of
also accelerates the
Prof. Ryoo Ryong,
environmentally benign
undesirable formation
Department of Chemistry, Director,
processes
in
the Center for Functional Nanomaterials, of the side products at
Institute of Science
chemical industries. For Korea Advanced
the pore entrances,
and Technology
instance, zeolites with
which significantly
strong acidity can replace the sulfuric acid reduces the catalytic activity and
catalysts in many chemical processes. This reusability of zeolite catalysts.
significantly reduces the production of
To solve these problems, our research
environmentally toxic wastes. Due to the center tried to develop a synthesis
scientific and technological importance,
methodology that can generate the
many scientists, both in the academia and additional large nanopores (5-10 nm)
industry, are paying enormous efforts in within the zeolite crystals containing small
order to improve the properties of zeolites.
nanopores (<1 nm). It was expected that
such large nanopores could act as a
Q: What is a momentum of the ‘highway’ for ‘molecular traffic’, allowing
research to supplement shortcomings dramatically improved molecular diffusion
such as low catalyst activity because into the zeolite structures. To achieve this
Zeolite’s reaction object molecule’s goal, we rationally designed the organic
additive molecules that can induce the
speed is slow?
A: Zeolites contain regular arrangement formation of large nanopores within the
of the small nanopores, in which zeolite crystals. We confirmed that the
molecules can be catalytically transformed resultant zeolites containing both large and
to the desired products. Typically, the small nanopores (‘hierarchically
nanopore diameter of conventional zeolite nanoporous’) could exhibit remarkably
enhanced catalytic functions and life
is less than 1 nm (10-9 m). Due to the
small pore diameter, the large molecules times.
Prof. Ryoo Ryong, KAIST (Korea
Advanced Institute of Science and
Technology) who received the Top
Scientist Award by Korean government
last year, is being watched keenly as he
is introduced in the Cover Story of
“Nature Materials” recently. The
following article is an interview with
prof. Ryoo Ryong, Department of
Chemistry, Director, Center for
Functional Nanomaterials, KAIST, carried
out by The Korea IT Times as part of ET
(environment technology) —Ed.
(Se
Remarkably enhanced catalytic functions, lifetimes
Open new vistas
to the IT World
The most reliable
source of IT
information for your
business success
Korea IT Times
giving you spot-on
information
to survive in today’s
globally-competitive
world
Korea IT Times:
Phone: 82-2-3459-0628
E-mail: [email protected]
2006-09-1
2006.9.11 08:25 PM
페이지66
001 채널맥(3443-0701)
Environmental Technology
/ CleanSYS
Korea Cleaning Up
Its Environmental Act
Smokestack telemonitoring system,
‘CleanSys,’ transforms nations’ environmental control process
F
ollowing the past five decades of rapid
economic development, the Republic
of Korea-on its way to becoming the
11th largest economy in the world through
growth-oriented development policies-is
not surprisingly now facing various
environmental challenges. These problems
include the years of accumulated pollution
of the water, air, and soil, as well as
increasing waste generation and the
degradation of the country’s natural
environment.
A major negative aspect of
industrialization was the increase in
factories lacking proper environmental
management. The result is severe air
pollution that is threatening citizens’ wellbeing, as well as that of our future
generations. Therefore, the news to
Koreans that the advanced air quality
management system called CleanSys has
been established and is already operating
effectively. Through this system each large
smokestack can be monitored, assisting the
efforts towards simultaneously achieving
the goals of both air quality preservation
and industrial development.
CleanSys is a collaborative project,
realized through many years of trial error
and cooperation with other agencies and
private sectors. With the establishment of
CleanSys, Korea is upholding the promise
to protect the health of citizens from the
dangers of air pollution. The foundation is
being built for handing over a clean
atmospheric environment to future
generations.
The Environmental Management
Corporation (EMC) is in charge of
building and maintaining both integrated
and regional control centers. It duties
24 Hour CleanSYS
include: collection and analysis of data
sent by CleanSys, transmission of
applicable data to other organizations,
performing various environmental tests on
emission facilities, examination of any
abnormal data, and providing
technological support to facilities with
CleanSys.
Stricter legislation introduced
systematically
Under the Clean Air Conservation Act,
Article 15, Clause 2, Companies must
install appropriate analyzers to maintain
appropriate emission standards. And
according to Ministry of Environment,
2000, Notification No. 138 and the
standard Method, they are required to
make efforts to reduce air pollutants by to
actively transmitting and utilizing
CleanSys data.
Between 2001 and 2005, Ministry of
Environment legislated the systemic
installations of CleanSys on emission
facilities that produce air pollutants and
connect them to integrated control center
to activate CleanSys data transmission
between them.
CleanSys control centers are modern
environment supervision system that will
perform on-line collection and
maintenance of current environment data.
These control centers will help to improve
everyday lifestyle of citizens by helping
them to improve environmental qualities.
Beyond that, they will increase national
competitiveness of Korea within
international area by fostering new ways
of using technology to improve
environment. By 2007, it is forecasted that
approximately 1500 sources will be
connected to various control centers.
Companies are now following ethical
patterns of management so that their
factory sites do not pose hazards to others.
CleanSys is being applied in various ways
throughout site management such as
improving the emission process and the
appropriate management of pollutants
control facilities.
The government has since 1988
installed a continuous emission monitoring
system in 31 enterprises across Ulsan,
Onsan and Maepo Industrial complex
which has been selected as special
countermeasure area for air preservation,
followed by 21 enterprises in Yeosu
industrial complex in 1993. By 1999, the
CleanSys had expanded across the whole
country to measure and transfer in real
time to the control center all data regarding
seven polluting substances such as dust,
sulfur oxide.
By 2006, the CleanSys has become
well-established and has shown
effectiveness in improving the
environment with lower pollution
substance emissions. Enterprises who have
installed the CleanSys are using its data to
make changes in their operational systems
to improve and prevent pollution, while
still making profits and gaining residents’
trust.
Global role
for Korea’s CleanSys
With the success of CleanSys that has
combined IT and ET technology, Korea
has placed itself in a leading position
internationally, and the ministry of
environment is making progress in
implementing scientific policies related to
pollution control. Thus, a basis has been
created for developing it into a total
environment observation system for water
quality, sewerage, soil, noise, and
earthquakes.
Ministry wishes to collect for
administrative uses and create an
environment where companies will
voluntarily try to improve their
environmental policies.
In the future, pollutants will become
more complex and varied than nowadays
because of the increase in causal factors
such as: ozone damages in big cities,
noxious odors caused by volatile organic
compounds in industrial complexes,
increase in number of automobiles, and
widespread urbanization. Under such
negative conditions, our goal to create
society in which economic development
and environmental conservation can
coexist harmoniously is more difficult than
ever before.
With rapid shifts in people’s lifestyles,
new forms of pollutants appeared.
Effective system to maintain these new
phenomena are needed right away. Due to
such changes in national and international
environment, policies that will help to
react to these new conditions are badly
“The government plans to encourage these facilities to
utilize CleanSys technology by rewarding them by
providing them with special incentives such as:
exemption from regular inspections, extra financial
supports, etc.”
Since 1999, Ministry of Environment
(MOE) decided to pursue more scientific
ways of inspection of emission facilities of
big stationary sources. The Ministry
judged the prior method of inspecting
these emission facilities through public
manpower as being too inefficient in
keeping watches on air pollution and
maintaining business transparencies. Thus,
to improve efficiency of the inspection
system, it has decided to use CleanSys in
stacks. This new technology will
dramatically improve the whole inspection
process by making it possible for the
Ministry to maintain strict 24-hour
watches on these emission facilities. With
implementation of this new measure, the
needed this year.
The government plans to encourage
these facilities to utilize CleanSys
technology by rewarding them by
providing them with special incentives
such as: exemption from regular
inspections, extra financial supports, etc.
Other than the creation of such incentive
system, the government is closely studying
such method as emission trading, which is
often used by developed countries, to have
more practical and useful way of
encouraging companies to maintain higher
environmental standards.
In 1990, district environmental offices
took over control. Following this change,
Busan district environmental office
ordered CleanSys installations on 54 of
businesses in Ulsan and Onsan industrial
complexes in May of 1991. Among these,
46 of these businesses succeeded in
installing CleanSys by 1992. By
September of 1992, control centers in
these districts were technologically
upgraded to support 24-hour watches on
these sources.
Monitoring by CleanSys
Control Centers
Furthermore, to improve the quality of
incoming data and to reduce public
complaints, Environmental Management
Corporation was called on to build and
maintain a CleanSys control center in
Yeosu industrial complex in 1997.
Through this, the EMC succeeded in
improving the atmospheric environment in
the region. Successes of stack CleanSys in
Yeosu and Ulsan helped to provide
substantial proof and legal basis for
government’s wish to pursue CleanSys
method and also amend current
environmental laws.
The Minister of Environment has the
authority to use data from CleanSys for
administrative purposes such as: for
checking whether amount of pollutants
from designated facilities meet the
emission standards, assessing related
emission charges as long as these data do
not have any error caused by defects in the
analyzer or computer networks. (Clean
Air Conservation Act, Enforcement
Ordinance, Article 10, Clause 4)
In this way, the Korean government is
thus trying to devise more efficient and
practical ways of keeping environmental
watches on over 30,000 emission facilities
all over the country. By installing
CleanSys in these facilities, the
government is mainly trying to: decrease
number of citizen complaints, produce
more useful data, better assess emission
charge on these facilities, and maintain
more efficient watches on these facilities
than before. Furthermore, to promote more
effective environmental conservation
polices, it plans to widely promote uses of
CleanSys technology as a method of
regulating air quality around all emission
facilities in the future.
2006-09-1
2006.9.11 08:25 PM
페이지68
Game & Contents
001 채널맥(3443-0701)
/ NCsoft
Guild Wars, Lineage II
Show in ASEM 2006
N
Csoft, a global leader in online game
trends, will participate in the ASEM
2006 to be held in Helsinki, Finland
on Sept. 10-11, with its two most popular
games—Guild Wars and Lineage II.
“Ahead of the world market debut of
Nightfall, the third chapter of Guild Wars,
NCsoft held the first closed test at home at
the end of July,” a company spokesman
said.
Guild Wars Nightfall, the next game in
the award-winning and critically
acclaimed Guild Wars series, will be
available in stores worldwide on Oct. 27
this year.
In the third Guild Wars chapter, players
must fight to hold back the night as a mad
ruler attempts to free an outcast god and
bring darkness to the continent of Elona.
However, players will not fight alone.
Guild Wars Nightfall introduces new
customizable Heroes who level up, follow
player instructions in combat, and use
skills and equipment of the player’s
choosing.
These Heroes will follow the player
through savage coasts, ancient
monuments, and poisonous deserts during
an epic story that spans 20 missions and
hundreds of quests.
For the ultimate one-on-one challenge,
competitive players can choose to enter the
new Hero versus Hero Battles, where they
group with a custom team of Heroes and
fight against other players from around the
world and their customized groups of
Heroes.
Guild Wars Nightfall will be available
in both Standard and Collector’s Editions.
The highly coveted, limited run,
CEO Kim Tack-jin, NCsoft
Screen shot from NCsoft’s most popular game Lineage II
Collector’s Edition will include the Guild
Wars Nightfall game as well as a Making
of Guild Wars Nightfall behind-the-scenes
DVD, a collector’s art book, collectible
skill pins, a character mini-standee, a
poster-sized map of Elona, the Guild Wars
Nightfall soundtrack CD, and more.
Guild Wars, an instant bestseller
worldwide upon its release in April 2005,
and Guild Wars Factions, the number one
game in both North America and Europe
earlier this year, are global online roleplaying games.
Nightfall continues the tradition of
inviting players to immerse themselves in
an epic storyline centered in a vibrant
fantasy setting. Fans can get the Guild
Wars Nightfall Prerelease Bonus Pack in
stores on Sept. 15, and the Guild Wars
Nightfall Standard Edition and Guild Wars
Nightfall Collector’s Edition on Oct. 27.
“NCsoft is also planning to hold a
closed pilot test of its massive multiplayer
online role-playing game (MMORPG)
Aion in the latter half of this year that
attracted much media acclaim and praise at
home and abroad at E3, the world’s
biggest game exhibition held last May,”
the spokesman said.
NCsoft game developers have prepared
for the pilot test of Aion at their own
studio in Korea.
NCsoft has succeeded in attaining
popularization of the online game and
upgrading the game to the rank beyond
movie through “Lineage,” which
successfully suggested combination of
game and Internet, and “Lineage 2,” which
set a milestone for “game-like movies.”
Under the NCsoft’s development
philosophy, “Game is Next Cinema,” Aion
has set the next task to be challenged by
MMORPG as the “interaction.” It is a core
key word of the online game that other
cultural genre cannot achieve.
Aion will introduce the new cultural
contents world with which players can
positively make their own stories.
Aion, a completion-type MMORPG
that strengthened interaction, consists of
comprehensive conflict structures, called
the “heavens, devildom and dragon
world.”
Meanwhile, players will be able to
experience active exchanges with Aion’s
world based on strategic battles that they
have never experienced.
All activities of players become the
strength to change the world and the
changed world affects the players again.
Such a new type of interaction will help
players experience the vision of the next
cinema that makes their own stories.
Aion’s world constituted to implement
interaction has a comprehensive conflict
structure of man to environment and man
to man. Through the comprehensive
conflict structure, called the PvPvE, Aion
players can actively interchange, grow and
develop with environment and feel
numerous sensations through various
relations of man to man, called the flower
of the online game.
In the Aion world, players are
demanded ability beyond simple and
repeated battles through fights with
various monsters having a sense of
connection and unflinching team spirit.
They will be also able to experience
dynamic PvP at the “Abyss,” the route
connecting the two antagonistic camps.
The players’ experience accumulated
through such conflicts is to be connected
with the fight against the dragon tribe that
threatens the existence of the overall
world. Accordingly, players can
experience rapidly changing play styles.
Through such organic connection
between PvP and PvE, Aion is suggesting
the completion type of the comprehensive
conflict structure by supplementing
shortcomings possessed by individual
system and generating synergy effects of
merits.
Aion focuses on fundamental fun of the
RPG. It aims at helping players feel fun
and a sense of achievement at every
moment in the course of growing
characters and adventure the world.
“To this end, NCsoft rechecked basic
contents, including battles, items, skills
and level designs, and has tried to deliver
only “fun to Aion players,” said the
spokesman.
Aion is the work designed to
implement the top-level 3D image that
maximizes the “reality of imagination.” Its
biggest purpose is to show the attractive
fantasy world to players in realistic image.
NCsoft will make sincere efforts to
produce Aion’s unique characters by
refraining from dramatic expression trends
of games recently introduced and instead
seeking “new realistic dramatic version.”
To this end, NCsoft has introduced the
Crytec Engine, which is excellent in
implementation of actual image and the
background disposal, and succeeded in
generating ample and dynamic natural
environment.
Based on vast study of the world’s
graphic trends, NCsoft will create design
that all people in the East and the West can
evoke sympathy and be immersed in.
Aion is the work dealing with tribes
pursuing different goals in this world and
unknown creatures countering them.
The Aion’s world is divided into the
two camps - the heavens, the main stage of
players, and the devildom - with the
“Tower of Eternity, Aion” at the center. In
addition, there is a dragon world that
antagonizes both the heavens and the
devildom.
“Along with Guild Wars, NCsoft will
also introduce its game-like movie,
‘Lineage 2’ at the ASEM 2006 to be held
in Finland,” the spokesman said.
The world of Lineage II is a war-torn
land spanning two continents, where trust
and betrayal clash as three kingdoms vie
for power.
The young king Raoul has successfully
quenched a civil war and established the
newest kingdom, Aden. Elmore, the
military superpower located in the
northern part of the continent, boasts that it
is a direct descendent of ancient
Elmoreden kingdom.
Gracia, located across the ocean on the
west, is currently embroiled in a chaotic
battle among blood relatives trying to take
over the throne. These kingdoms share a
delicate balance of power, however, within
each kingdom they are vulnerable to
internal strife, as each manor has strong
desire for self-rule.
“Game players have been thrown into
this chaos. However, unlike the ordinary
people who pray each day for safety,
players have the power to protect
themselves. In Lineage II, developing a
character is not an end in itself. Rather, it
is player’s instrument to obtain the
power,” a NCsoft spokesman said.
NCsoft, an enterprise representing
Korea’s online game industry, was
established in March 1997. Since 2000, it
has advanced into overseas markets,
establishing branches in the United States
and Europe and locally incorporated firms
in Japan, China, Taiwan and Thailand,
emerging as a global enterprise leading the
world’s game industry.
Based on its advanced technology,
NCsoft has enjoyed an annual average
growth of over 30 percent with its
consolidated sales soaring from 169 billion
won ($172 million) in 2003 to 289 billion
won ($294 million) in 2004, and further to
338 billion won ($344 million) in 2005,
the spokesman said.
2006-09-1
2006.9.11 08:25 PM
페이지70
001 채널맥(3443-0701)
Events / Digital Opportunity Forum
Sharing Digital Opportunities
With Global Neighbors
Not all countries benefit from ICT revolution
W
hile some countries boast over a
70% Internet usage rate, a number
of countries have a rate of less
than 1%. For this reason, many
international organizations including the
International Telecommunications Union
(ITU) and the World Bank are making
great efforts to solve this challenge at two
phases of the World Summit on the
information Society in 2003 and 2005.
Creating a digital society where all
nations can evenly benefit requires strong
international cooperation, in which the
Korean government has great passion to
participate.
In this respect, the inauguration of the
Digital Opportunity Forum (DOF) which
was held over two days from Aug. 30~31,
2006 at COEX Seoul, Korea, deserved big
interest as a platform where the world can
collaborate in overcoming the international
challenges of bridging the digital divide.
Opportunity for great cooperation
between Korea, world
The Conference comprised seven
sessions each of which showcased ICT
success stories and policies designed to
enhance international cooperation and
bridge the global Digital Divide. The
Forum also examined new ways of using
the Digital Opportunity Index (DOI) as a
tool to assist policy-makers and regulators
in their evaluation of policy and
performance benchmarking.
Through her keynote speech, President
Huh Unna, Ph.D., Information and
Communication University (ICU) said
first, “The most important factor for
closing the digital divide is human
resources development, where universities
Launching ceremony of DOF held at COEX, Seoul
should play a key role.” She added that
ICU carries out a variety of collaborations
with 73 organizations from 28 different
countries including international students
recruited from worldwide, joint research,
dual degree programs and student and
faculty exchange.
Diverse presentations from the perspective of diverse countries were proposed.
Through his presentation regarding Ha
Noi ICT Development in Cooperation with
Korea, Phong Dao Ngoc, manager, Ha Noi
Post and Telematics Department, Hanoi
People’s Committee, said, “Ha Noi
Government needs Seoul help for building
the Ha Noi E-Gov Roadmap up to 2010,
building Ha Noi data standard framework,
consulting with Ha Noi to build a
Metropolitan Area Network, consulting
with Ha Noi to build the Front Office and
Back Office of the E-gov system, and consulting with Ha Noi to build a Hanoi Data
Center based on the Seoul Data Center
Model.”
In his presentation called Information
Society and e-Government: the Mexican
Experience, Irak Lopez Davila, head of the
e-Government and Information Society
Area of INFOTEC, Mexico, pointed out
that because the Korean IT solutions are
not well-known in Mexico, they are not
used.
Since there is a big area of opportunity
for the generation of technological solutions together such as WI-Fi, mobile technology, security solutions, technology
infrastructure, e-Services, e-Learning solutions, KM, e-Procurement and CRM the
Head explained that a good way to solve
these issues is to increase the relationship
and communication between the Korean
agencies and the Mexican organizations.
Without a doubt, Mexico will look for this
goal, he added.
Good sponsor,
partner in ICT experience
Francisco Leiva Martinez, Public Rural
Telephony General Coordinator,
Undersecretary of Telecommunications,
Chile, introduced in his presentations about
Chile’s unique experience in using IT technologies that Chile is the country with the
best growth projections in the region and
therefore it is developing its ICT sector at
full capacity.
The coordinator says that Korea has
proved to be a good sponsor and partner in
the Chilean ICT experience, and thanked
Korea for providing knowledge transfer
opportunities for Chileans so that they can
apply it to their local ICT environment.
In Session 5-3, Bertha Umelia
Rodriguez Jara, Economist of the National
Institute of Statistics and Informatics in
Peru, said in his presentation about DOI
indicators in Peru that there is a big gap
between access to ICT means between
rural and urban areas within the country.
He stressed that a good application of DOI
could help better education by making
books available online and could make
government more transparent, thereby
reducing corruption. He said that cooperation between Korea and Peru is expected in
the years to come.
Kamen Boyanov Spasov, IT
Organization Consultant, Bulbank,
Bulgaria explained in his presentation
about the application of the Digital
Opportunity Index to Bulgaria that working to improve the DOI will result in higher
rates of GDP growth because ICT services
provide higher added value.
He emphasized that the needs and innovations of businesses and individuals combined with open competition are the driving forces for the development of an
information society.
Maximizing index potential,
maximizing growth potential
In a nutshell, The Digital Opportunity
Forum is an independent, not-for-profit
organization initially launched by the
Korea Agency for Digital Opportunity and
Promotion (KADO) through the financial
support of the Korean Ministry of
Information and Communication (MIC)
this year.
It is designed to promote international
cooperation in the information technology
(IT) arena to bridge the global digital
divide and to build human capacities and
partnership among participating members.
KADO President and CEO Son Yeon-gi
elaborates, “As the leading force of social,
economic, and human development across
civilizations, ICTs enable new opportunities for development, innovation, and
improving the quality of life in today’s
information society.”
Thus, the remaining challenge will be
how to maximize the potential of ICTs not
only for a privileged few, but for all people, regardless of national, racial, social,
sexual, or age boundaries.
The significance of the DOF launch lies
in that it facilitates knowledge sharing on IT
policies and national informatization experiences through the human networking of participating members and ultimately of the
institutions and countries they represent.
Son concluded, “Recognizing the role
of ICTs for national, regional and international development, the DOF will support
both regional and international cooperation
to improve access to information and communication infrastructure and technologies, share and exchange knowledge and
experience, build human capacity, develop
and utilize ICT applications and services,
increase confidence and security in the use
of ICTs, create an enabling environment
and foster technology exchange and transfer.”
Prof. Jeffrey James, Tilburg University, the
Netherlands, makes a keynote speech
“Ha Noi Government
needs Seoul help for
building the Ha Noi EGov Roadmap up to
2010, building Ha Noi
data standard
framework, consulting
with Ha Noi to build a
Metropolitan Area
Network, consulting with
Ha Noi to build the Front
Office and Back Office of
the E-gov system, and
consulting with Ha Noi
to build a Hanoi Data
Center based on the
Seoul Data Center
Model.”
2006-09-1
2006.9.11 08:25 PM
페이지72
001 채널맥(3443-0701)
Essay
From ‘Silk Road’ to ‘Digital Road’
(Part-III)
Securing Korea’s economic hegemony on the Silk Road
The following article is the third in the
series of “Silk Road to Digital road,”
contributed by Cho Yong-joon, executive
director, division of public relations &
projects of the Korea Agency for Digital
Opportunity and Promotion (KADO).—Ed.
T
Cho Yong-joon,
Executive director, division
of public relations & projects
of the Korea Agency for
Digital Opportunities and
Promotion
Utilizing Korean
diaspora to promote
WiBro & DMB will be key
to success
oday, Korea is revealing to the world
its innovative new technologies—like
the Mongolian horsemen exercising
their power over large parts of the world
many centuries ago.
In a way, Korea’s WiBro (Wireless
Broadband) and DMB (Digital Multimedia
Broadcasting) technologies could be
likened to a “Digital Stallion.” In the case
of WiBro, it could serve as a means for
greater exchanges and acquiring of
information than even the Mongol
Empire’s horsemen accomplished many
centuries ago, in that it can become a
“virtual road,” whether we are stationary,
on the move or flying through the sky.
Of course, the advantage of our
‘“Digital communication horse” is not that
it can run just in the steppes of Mongolia,
but that WiBro can display its efficiency
globally, from the North and South
American continents, through Europe and
Africa to Asia as well.
The Institute of Electrical and
Electronics Engineers (IEEE) adopted
WiBro as an international standard at the
end of last year.
Hyundai autos, Samsung cellular
phones, and LG refrigerators and air
conditioners have become dream
possessions of people all over the world.
Soon, the commercialization of WiBro and
DMB will similarly make products with
these technologies dream desires of people
the whole world over.
Two steps to regain
supremacy over the Silk Road
However before that, we have to hold
sway over the Silk Road again. Korea is
fortunate to already have two advantages
to be able to gain supremacy over the Silk
Road.
These aforementioned WiBro and
DMB technologies are the first factor. The
second advantage is that Koreans were
scattered throughout Central Asia owing to
Stalin’s forced removal policy in the 20th
century, and their descendants are still
living in close proximity to the Silk Road.
If the “Korean digital network” can be
forged centering on this Diaspora, we will
be able to win the struggle regarding Silk
Road’s economic hegemony.
Batu, the Mongolian leader, dominated
considerable territory covering Eastern
Europe and southern Russia, not to
mention Central Asia, but the pure
Mongolians at his disposal were no more
than a mere 4,000 people. Turks mainly
comprised Batu’s Kipchak Khan state.
These Turks were the nomadic people in
the regions of Central Asia, which are
today’s Iraq as well as Turkey. They ruled
till the Kipchak Khan state was merged
completely by Russia in the 17C~18C,
who discharged their royalty to the
Mongol Khans.
As this example shows, holding sway
over such hegemony is not dependent on
how many or how few people are used. If
a minority race also is equipped with its
informatization and digital mind, they can
become a controlling race.
The “Korean digital network” that
unites Central Asian Koreans as one
depends on Korea’s informatization. The
informatization education of these Koreans
is very urgent in the light of the fact that
they are faced with considerable
restrictions on their freedom of movement,
not to mention economic difficulties.
Better opportunities for
Koreans everywhere
KADO, which has been implementing
its “Overseas Internet Youth Service
Delegation” project since 2001, has
provided the Korean Diaspora with basic
informatization education, IT service
activities such as homepage design and
network construction are taught by
dispatching six Korean informatization
support delegation teams to China, as well
as CIS countries for the first time last year.
This Korean informatization support
delegation team is working on the same
scale this year too.
However, there is still a need to further
expand this project. As the Silk Road was
linked with priority given to sporadic
oases, we have to change the Silk Road
into a ‘Digital road’ through a ‘Digital
Hallyu’ (Korean Wave) by nurturing the
digital capability of Koreans scattered in
various regions of the Silk Road.
By doing so, we are also able to seek
new growth engines in the new arena of
competition with the other countries
seeking marketing opportunities through
the Silk Road.
Now we have a better opportunity than
ever in our nation’s history, since we have
Open a Window
to the IT World
Korea IT Times:
Brain Teaser
A sudoku puzzle
It’s fun. It’s challenging . It’s addictive.
Solving time is typically from 10 to 30 minutes, depending on your skill and experience.
Sudoku, also known as ‘Number Place’ or ‘Nanpure’, is a
logic-based placement puzzle. The aim of the puzzle is to
enter a numerical digit from 1 through 9 in each cell of 9x9
grid made up of 3x3 subgrids (called regions). Digits are
given in some cells (the “givens”) and each row, column, and
region must contain only one instance of each numeral.
Completing the puzzle requires patience and logical ability.
Fill in the grid so that every row every column and every 3x3
box contains the digits 1 through 9.
Answer on page 90
A launching ceremony of the 2006 Korea Internet Volunteers
created our indigenous digital leading
technology, to be able to create global
demand for our high-tech products.
The recent official visit of President
Roh Moo-hyun to countries adjoining the
ancient Silk Road showed countries like
Mongolia, Azerbaijan, and UAE how
urgent and necessary informatization is for
them. Unlimited markets are about to
open.
Now is the time when Korea should
advance like the Mongols on their horses
riding races with their nomadic spirit. Just
as the Mongol Empire’s mail horse was
active in such extensive territory, our
‘Digital Communication Horse’ also will
also be activated worldwide.
Source: Incheon IT Promotion Agency
2006-09-1
2006.9.11 08:25 PM
페이지74
001 채널맥(3443-0701)
Essay
Korea’s Need for Effective Branding
Tom Coyner,
president of Soft Landing Korea Ltd.
This essay is the sixth in Tom Coyner’s
series of six articles. Understanding
Korean management can be a full-time
occupation. Tom Coyner briefly explores
one aspect that directly impacts on how
things are done. A fuller exploration of
this and related matters will be published
later this year in a book co-authored by SH
Jang and Tom Coyner on doing business in
Korea....Ed.
T
his week I’m writing from Tokyo, the
city where I discovered Asia 35 years
ago as a Waseda University student.
Majoring in Japanese as an undergrad and
then getting my MBA, I eventually worked
in Tokyo for over a decade in high-tech
sales and marketing. I started out coldcalling Japanese firms to sell mainframe
computer utilities software, and in time
became a marketing director of an
American switching hub manufacturer.
From this experience I have been able
to look at the Korean market through
“Japanese eyes.” Japanese business has
been—and seems to continue to be—a
model by which much of Korean business
follows. For example, Korea’s chaebol are
very much patterned after the Japanese
zaibatsu, written in the same Chinese
characters -although these days the more
politically correct term is zaikai.
The main difference between the two
nations’ industrial groupings has been that
the Japanese have historically anchored
each of theirs with a bank. But more
significantly, the commonalities shared by
the countries’ economic development have
been striking. While there is not enough
space here to treat that subject in depth,
let’s consider where Korea is today and
what Japan of the past can offer as an
example of where Korea may wish to be
going.
Both countries began their international
trade with products whose acknowledged
inferior quality was compensated for by
low prices. The Japanese, and now the
Koreans in their wake, have been able to
evolve to where quality assurance, if not
consistently at the very top, is nonetheless
world class. Back around the 1960s, the
Japanese arrived at the same crossroads
that confronts many Korean firms today.
That is, whether to continue on the safe,
relatively risk-free course of selling their
goods abroad through trading companies
and/or as OEM products of foreign
brands—or to take the plunge and enter
major markets, such as those in Japan, the
United States and the EU, under their own
and other Japanese companies confronted
a decade later. Like Sony and Toyota of
the past, Korean companies such as
Samsung Electronics and Hyundai
Automobile are pioneering Korean brands
today. Most Korean firms, however, have
yet to effectively enter the largest markets
under their own brand. The temptation is
to sell through chaebol trading firms or
possibly through some other Korean
connection in overseas markets.
To compete effectively in any major
market, however, requires becoming an
inside player. While most if not all
Korean companies recognize this, the
apparent barrier is a lack of overseas
marketing know-how. That includes how
to promote and to sell products with little
or no reliance on personal contacts. While
relationship sales and marketing may be
the alpha and omega in Korea, it works
primarily only within the Korean
environment. The next most comfortable
“That includes how to promote and to sell products
with little or no reliance on personal contacts. While
relationship sales & marketing may be the alpha and
omega in Korea, it works primarily only within the
Korean environment.”
names.
Imagine where Sony would be today if
corporate visionary Mori had decided
decades ago that the safest—and best—
course had been simply to sell its goods
through and under the Radio Shack brand.
Today many Korean companies are facing
the same kind of export and marketing
decisions that Mori-san faced in the 50’s
option is to sell through Korean channels.
While these Korean and Korean-American
venues have much to offer in terms of ease
and convenience, they cannot be
considered part of mainstream marketing
and distribution. The Japanese learned this
long ago. Yes, they naturally gravitated to
Japan-centered business associations
abroad, but they have also found that the
benefits of competing as if they were
American or European players outweigh
the risks.
The liabilities of where Korea stands
today were illustrated in my discussions
with a wide range of people during my
ten-day stay in Tokyo. I met with
individuals ranging from executives of
Dentsu and Sumitomo to the Japanese
Quaker community’s thrifty spenders,
whose less than aggressive consumption is
balanced by their open-minded receptivity
to Korean products.
My questions to these people were
as follows:
1. When you think of Korean products, which brands come to mind and
for which products?
2. When compared to Japanese,
American or European products, what
kind of Korean products would you
consider buying and why?
3. When you come across the names
of Samsung, LG, Hyundai and
Daewoo, which products come to mind
for each brand name?
While I hardly came up with an
empirically correct market sampling, I did
discover some interesting points. In spite
of some very visible Samsung billboards
about Tokyo, Korean brands were not as
well recognized as I had supposed.
Probably the most successful brand is LG
with its unique human face logo that
doesn’t clearly define itself as being
Korean.
Samsung was sometimes correctly
identified with consumer electronic
products, and LG with appliances, and
some Japanese recognized Hyundai as a
carmaker. With a bit of prodding, some
Japanese could recognize major Korean
brands - but those brands were hardly on
the tips of their tongues. Furthermore,
very few Japanese whom I interviewed
had even an approximate grasp of the wide
array of products and services provided by
these chaebol.
Frankly, beyond pop culture, the
Japanese seemed less interested in Korea
now than they were a decade ago - and
even the hallyu charm seemed to have
faded from what it was a year ago. China
has replaced Korea as the primary country
on Japanese minds, with Pyongyang’s
antics being the only topic of concern
when it comes to Korea.
As for selecting a Korean item over a
Japanese or Western product, price was the
first consideration—but there was also an
element of concern about product quality,
safety and overall value. The most
common Korean products purposely
selected by the interviewed Japanese were
foodstuffs.
For all other product
categories, there was a general inclination
to go with tried and proven Japanese
brands rather than taking a risk on a
Korean product. Actually, I had difficulty
in finding anyone who had knowingly
purchased a Korean product except for
food. Some of the Japanese said they were
open-minded toward Korean products if
they met their purchasing criteria, but none
had decided on a Korean product simply
because of its brand name. One executive
said he considered buying a cheaper
Samsung television but thought the cost
savings did not merit the risk. He plans to
seriously consider a Korean television the
next time he buys one, however—about
five years from now.
All of which leads to the following
conclusion: Korean products and brands
are much less well regarded in the
Japanese market than I suspect most
Koreans believe them to be. Even worse,
one can almost say that Korean consumer
products are basically ignored unless they
happen to stand out as price competitive at
the time of purchase. I could find little
correlation between Korean brands and
product reputations. I suspect the Japanese
example may be a bit more severe than
what one may encounter in the United
States and the EU given the high Japanese
standards for product quality. On the other
hand, the Japanese should be more familiar
with Korean brands than Americans and
Europeans.
In any case, however, Korean
companies aspiring to become world class
in their markets, but which are not
affiliated with a chaebol group need to
explore new strategies. Advice and
consulting from offshore marketers could
help guide them into major overseas
markets. Actually, chaebol subsidiaries
might be wise to do so as well, but could
find it politically problematic. In any
event, while the Japanese business model
is less than perfect, it can serve as a basic
roadmap of where to go, and suggest some
turns to avoid. As in all business
strategies, standing still is not a viable
option. Korean companies now must
decide how best to continue to grow
internationally. Unlike in the past, it is
now obvious that further growth requires
world-class marketing, in which effective
branding must play a major role.
Open a Window
to the IT World
Korea IT Times:
2006-09-1
2006.9.11 08:25 PM
kotra IT
페이지76
001 채널맥(3443-0701)
www.gist.ac.kr
/ Exhibition
IT Expositions Here, There, Everywhere;
IT Companies Must Follow
T
he China International Optoelectronic
Exposition (CIOE) 2006 will be held in
Shenzhen, Guangdong, China, at the Shenzhen
Convention & Exhibition Center from September 6,
2006, until September 9, 2006. A total of 1,600
companies will participate. The items on display will
be telecommunications equipment, electrical and
electronics products, solar energy products, and
recycled energy products.
The exposition is the largest optoelectronic
exposition in China. The number of participating
companies in 2005 increased by 21% from the
previous year. The number of foreign companies that
took part in the event reached about 30% of the total
number of participating companies.
Although the China International Optoelectronic
Exposition had begun in 1998 on a small scale, with
around 30 participating companies and around 50
exhibition booths, in only seven years the exposition
has grown to be the largest among optoelectronic
expositions in the whole world, with around 1,600
exhibiting enterprises and around 2,600 exhibition
booths.
The Pearl River Delta (PRD) region, with
Guangdong in the center, is a region concentrated
with China’s IT and electronics industries.
Industries related to electronics information
telecommunications and optical communications are
especially developed in this region, and therefore
have been receiving the attention of the world.
New
Technology
NewGlobal
Technology
GlobalFrontier,
Fronter,
GIST University Challenging Nobel Prize!
Research-centered Graduate School run by the Ministry of Science & Technology
- No.1 nationwide in terms of number of papers per professor for five consecutive years
- All English curriculum and lectures as well as a 100% tuition fee exemption
Las Vegas International Consumer
Electronics Show 2007
Invitation to participate in the Las Vegas
International Consumer Electronics Show (CES)
2007 has started. The time period of the show is
from January 8, 2007, until January 11, 2007, and
the venue is the Las Vegas Convention Center. A
total of 2,500 companies will be participating. The
show will be managed by the Consumer Electronics
Association (CEA) and the EIA. The items on
display will be IT and home appliances. In the
Korean pavilion, a total of 65 Korean firms will
participate.
Some promising product items are
digital TVs, small home audio and video
appliances, security devices, broadcasting
machines, appliances for cars, peripheral
devices for computers, and home
appliances for life.
CeBIT 2007
CeBIT 2006, Korean exhibition booth
CeBIT 2007 will be held in Hannover,
Germany, at the Hannover Exhibition
Ground from March 15, 2007, until March
21, 2007. CeBIT is one of the world’s
leading events for information
technologies, telecommunications,
software, and services. Over 6,200
enterprises from 71 countries will be
participating. It will be managed by
Deutsche Messe AG. Items on display
will be products related with overall
information communications. A total of
around 100 Korean companies will be
participating.
2006-09-1
2006.9.11 08:25 PM
페이지78
Country Report
001 채널맥(3443-0701)
Country Report
/ Pakistan
A Perfect Launchpad
for Globalization
Pakistan’s Deregulated Telecom Sector Offers
Lucrative Opportunities for Investment, Growth
I
am grateful to the Korea IT Times for
giving me this opportunity to share my
views with its readers.
In the last few years, Pakistan has
witnessed tremendous growth in the field
of information technology and
telecommunication. The IT sector is
registering growth of 30% every year. This
is evident from the launch of new fixed
and cellular services. Pakistan’s cellular
sector has grown by 173% in recent years,
registering revenue growth of 55%.
Combined fixed and cellular teledensity
has doubled from 4% to over 10%.
Internet access has expanded throughout
the country and there are now more than 4
million subscribers.
Not surprisingly, Pakistan’s telecom
sector is the country’s number one
destination for foreign direct investment.
Between 2003 and 2004, the telecom
sector accounted for 22% of the country’s
total foreign direct investment (FDI).
Fueled by incentive-laden
deregulation, the $3 billion
invested in this sector is
expected to rise to $5 billion
within the next few years.
The government is intent on
increasing Pakistan’s share
of the global IT market. The
target for IT related exports
was $100 million for the
2005-2006 fiscal year. The
growth has enabled services
such as business process outsourcing and
software development to become a priority
focus for the government, which has begun
to establish competitively priced high-tech
parks in various locations in the country.
Call centers are already a flourishing
Ambassador Masood Khalid of Pakistan
business. Pakistan has the technology,
English speaking skills and infrastructure
for the call centers. Pakistan also has a
Nearly all of its network is digital with a
strong fiber optic backbone. The Pakistan
Software Export Board (PSEB) has listed
over 900 Pakistani IT companies, many of
which work with clients from all over the
globe.
The Republic of Korea has achieved
tremendous success in the IT and telecom
sectors in recent years. It is regarded as
one of the most wired countries in the
world, with an ongoing emphasis on this
cutting edge technology. WiBro has
secured an initiation in the US market
under an arrangement between Samsung
and US companies. I feel that there is a
tremendous opportunity for the Korean
electronics and telecommunications sector
to explore the expanding Pakistan market
of 160 million people, which recorded
8.4% economic growth last year.
The Government of Pakistan has
offered a liberal investment regime to foreign business as a result of which investment in Pakistan is constantly on the rise.
Pakistan is keeping pace
with international trends
in banking, business and
IT through the increasing
application of sophisticated equipment and software. It will be worthwhile for Korean companies to look towards
Pakistan as a potential
outsourcing destination and for introducing
technologies like WiBro and DMB. The
Embassy of Pakistan will be happy to assist
potential Korean companies in promoting
mutually beneficial cooperation in the IT
sector.
“Pakistan’s telecom sector is the country’s
number one destination for foreign direct
investment. Between 2003 and 2004,
telecoms sector accounted for 22%
of the country’s total FDI.”
well qualified pool of IT professionals and
an expanding software export business.
Pakistan Telecommunication Company
Limited (PTCL) is the nation’s largest
telephone company, a successful cellular
operator and largest Internet provider.
/ Singapore
IE Singapore offers ‘3C’ framework of assistance in over 35 locations worldwide
The following article was provided by
Mr. Christopher Chen, Center Director,
International Enterprise Singapore/1st
Secreatary(Commercial), Singapore
Embassy in Seoul.... -Ed.
I
nternational Enterprise Singapore (IE
Singapore) is an agency under the
Ministry of Trade and Industry spearheading Singapore’s efforts to develop its
external economic wing, which is to
increase the activities and investments of
Singapore-based enterprises in overseas
markets. It was formerly known as the
Singapore Trade Development Board.
Our mission is to help Singapore-based
companies grow and internationalize successfully. We offer a wide range of services in over 35 locations worldwide by
using a ‘3C’ framework of assistanceCompetency, Connections and Capital. We
provide market information and assist
enterprises to export, develop their business capabilities and find overseas partners. At the same time, IE Singapore works
to position Singapore as a base for foreign
businesses to expand into the region in
partnership with Singapore-based companies. Singapore’s unique advantages of
strategic location, stable government, com-
petitive workforce, and proWe were ranked the top e-govbusiness environment make it
ernment country by Brown
the ideal launchpad for globalUniversity (2003), the top
ization.
country
in
Networked
IE Singapore’s Overseas
Readiness Index by the World
Center in Seoul has been
Economic Forum (2004-2005),
established since 1990. We
and second and seventh on ehave been involved in catalyzgovernment participation and
ing investments into Korea
readiness respectively by the
and partnerships between
United Nations (2005).
Singapore-based and Korean
Our homegrown ICT comcompanies venturing beyond Mr. Christopher Chen,
panies deploy a wide spectrum
Center Director,
Korea. We constantly seek to Int’l Enterprise
of unique technologies and
Singapore
multiply these channels for
solutions to provide a compreinvestments and partnerships
hensive suite of services in the
through collaborations with strategic part- areas of Infrastructure, Technology
ners. Memoranda Of Understanding Solutioning, Managed Services, Master(MOU) have been signed on a government planning and Consultancy. These compalevel with KOTRA and municipal govern- nies have an impressive track record servment level with the Busan Jinhae ing key sectors such as Defense,
Government to expand the opportunities
Education, Health, Law, Trade and
for collaborations between SingaporeTransport. Singapore also boasts a range of
based and Korea enterprises.
electronic systems that manage the flow of
regulatory and commercial information for
trade.
Infocomms and Technology
(ICT) Industry of Singapore
The ICT industry in Singapore has been
growing steadily, with total revenue
growth being 8.9% in 2005. The key sectors that the Singapore ICT Industry is
known for are e-government, financial
technology and intelligent transport systems.
e-Government
Singapore is a recognized global leader
in e-government and has numerous accolades to our name. We ranked among the
top three in the e-Government Leadership
survey by Accenture from 2001 to 2005.
Financial Technology
Singapore is a leading financial center,
plugged into the international financial system. Over the years, our sound economic
and financial fundamentals, strategic location, highly skilled workforce and excellent telecommunications and infrastructure, have attracted more than 700 reputable international financial institutions to
set up operations in Singapore. As of 2005,
we are the world’s fourth largest foreign
exchange trading center, the fifth largest
trader in derivatives, and the ninth largest
offshore lending center.
2006-09-1
2006.9.11 08:25 PM
페이지80
Country Report
Given the established base of worldclass banking clientele in Singapore, our
financial technology companies have
developed well-rounded exposure and substantial experience in understanding the
needs of financial institutions, providing
end-to-end services and financial software
solutions ranging from IT infrastructure
outsourcing, IT applications outsourcing,
business process outsourcing (BPO) to
business transformation outsourcing. The
companies have impressive track records
with numerous world-class financial institutions based in Singapore and around the
world. Singapore and our companies have
also won accolades for the successful
implementation of several cutting-edge
financial systems. These include the
world’s first nationwide end-to-end Check
Truncation System (CTS) as well as one of
the most successful nation-wide online
debit systems.
001 채널맥(3443-0701)
/ Singapore
News Briefs
An Independent state
With a Great Future; Uzbek
Singapore’s changing skyline
Intelligent Transport Systems
In a highly urbanized and land-scarce
city like Singapore, it is important to have
in place an efficient traffic management
system. Our deployment of revolutionary
intelligent transport systems in traffic management such as the gantry-less Electronic
Road Pricing System and Junction
Electronic Eyes (J-Eyes) System is wellknown, and serves as a model of traffic
management for developed countries.
Our local intelligent transport system
providers have commanding edge in the
development and application of advanced
technologies such as Artificial Intelligence,
Mobile Communications, Global
Positioning System, Smart Card and
Internet technologies to meet the needs of
airports, seaports, transport hubs, transport
infrastructure operators and other end
users.
Forming ties that bind: Creating
alliances between Singapore-based and
Korean enterprises to venture overseas.
The consolidation and eradications of
companies through mergers have become
part of the business landscape in Asia.
Today, a flexible and quick decision making culture is imperative not for growth but
for the survival of enterprises. Asian enter-
The Embassy of Uzbekistan usually
holds a huge national party day to
commemorate its Independence Day. The
15th Anniversary of Independence of the
Republic of Uzbekistan held at the Seoul
Millennium Hilton on August 29, 2006
was no exception. In his speech,
Ambassador Vitali V. Fen of Uzbek said,
“The main factors governing the political
system of Uzbek are the idea of
constructing an independent state with a
great future in which all citizens’ rights
and personal freedoms will be provided.”
The First Start Among each Embassy
Functions on Sept. : Slovak
Singapore by night
prises need to share capital, expertise and
resources to achieve this and can no longer
isolate themselves through geographical
roots. Therefore, business expansion overseas is an increasingly common strategy
for growth.
Entrepreneurs will evaluate alliances
from different countries based on merit and
the comfort of working together. Likemindedness in pursuing growth objectives
is key to sustaining these partnerships. The
high premium that Koreans place on longterm relations is not dissimilar to
Singaporeans’ values for trust, fair play
and transparency. Singapore-based companies are strong in distribution networks,
marketing expertise, R&D facilities, IP
infrastructure, and have experience with
regional markets. By working together
with Singapore-based companies, Korean
companies will be able to tap on their
strengths for expansion together into
international markets. Blue ocean or red,
our enterprises can create more waves by
leveraging each other’s strengths than as
separate entities. We look forward to more
partnerships and alliances between
Singapore-based and Korean enterprises.
Please visit www.iesingapore.com for
more information on IE Singapore. For
Korean companies interested in linking up
with Singapore-based companies, please
contact our Overseas Center (Seoul):
International Enterprise Singapore
28F Seoul Finance Center, 84 Taepyungro 1ka, Jung-gu, Seoul 100-101, Korea
Tel: + 82 2 736-1207
Fax: + 82 2 736-1209
Email: [email protected]
Al-Fateh Revolution Day in Seoul; Libya
A Libya Revolution Day function held
on September 5 at the Shilla Hotel,
Seoul, was also a good opportunity to
allow the Korean participants to think
about Korea-Libya business collaboration
relations, particularly in the field of
construction. Minister Choo Byung-jik,
the Ministry of Construction &
Transportation, Republic of Korea, also
attended the function. Libya’s Great
Man-Made River Project (GMR) carried
out by Korea’s Dong AH Construction
Industrial, is being posted as the largest
engineering work in the world to date.
two countries becomes continuously
closer covering many fields: Economic
Development; Information Technology;
Foreign Workers; Energy; Maritime and
Fisheries; Forestry; Tourism; Small and
Medium Enterprises; as well as Science
and Technology, said Indonesia
Ambassador Jakob Tobing to the Korean
participants.
Anniversary of the Accession to the
Throne of H.M. King Mohamed VI
A Hub of Gulf Region Traffic
and Logistics; Qatar
With a garden function, Qatar
Ambassador Ahmed S. Al-Midhadi and
his wife Ms. Naomi Al-Midhadi feted the
Country’s National Day on September 4
at the Shilla Hotel, Seoul. It is reported
that as the first natural gas supplier as
well as the fifth oil supplier for Korea,
Qatar is enforcing active development
investment as well as an open policy in
order to allow the country to grow as a
hub of gulf region traffic and logistics.
As of 2005, the two countries topped $6
billion in their trade scale.
Economic Cooperation to Become
Continuously Closer
On the occasion of Morocco’s
Anniversary of the Accession to the
Throne of H.M. King Mohamed VI,
Ambassador Ahmed Bourzaim held a
commemorating function on July 31 at
the Hotel Shilla in Seoul. Since the
enthronement of His Majesty King
Mohammed VI on July 30, 1999,
Morocco has been engaging in many
socio-economic reforms aimed at
ensuring further development and
democratization for the Moroccan
people, according to the Ambassador.
Great Mongolia Foundation 800 Years
The
Embassy
of
Slovakia
commemorated their National Days by
holding a garden reception at the Shilla
Hotel on September 1. Slovakian
Ambassador to Seoul Pavel Hrmo and his
wife Mrs. Viera Hrmova observed the
country’s Constitution Day with the
Seoul diplomatic corps including former
National Assembly Speaker Lee Mansup, as well as Slovak honorary consul
Ms. Ha Sung-hee in Busan, expressing
his sincere hopes that bilateral economic
relations would be further enlarged.
On the occasion of the country’s
Independence Day on August 17, the
Embassy of Indonesia held a diplomatic
function at the Lotte Hotel Seoul on the
same day.
Economic cooperation between the
On the 800th Anniversary of Genghis
Khan’s establishment of Mongolia, the
government of Mongolia is attracting the
world’s tourists to their country. In Seoul,
the Embassy of Mongolia held a
commemorative function for the
country’s National Day to commemorate
Great Mongolia’s Foundation 800 years
ago on July 10 at the Kim-ku Memorial
Hall. The Ambassador of Mongolia to
Seoul, Urjinlhundev Perenlei, said: “I am
confident that Mongolia will rise as the
center of the world once again.”
2006-09-1
2006.9.11 08:25 PM
페이지82
001 채널맥(3443-0701)
People & Events
Gwangju Seeks
Technology Benefits
in Free Trade
Agreement
Deputy Prime Minister
Kim Woo-sik, Minister of
Science and Technology,
expressed his remarks in a
news release handed out
during the Bright City forum
in Gwangju.
Deputy Prime Minister
“We’ll find better ways to
Kim Woo-sik, Minister of
Free
Trade
Science and Technology improve
Agreement (FTA) conditions
in the science and technology fields between Korea and
America in a bid to establish Korean technicians’ stance
in the world,” the news release said.
You Young-min
Elected as President
of KIPA
On August 23, the Korea
IT Industry Promotion
Agency (KIPA) held a board
of directors meeting to elect
You Young-min as the new
President of KIPA. The new
President You has worked as
CIO (Chief Information
You Young-min
Officer) of LG Electronics,
President of KIPA
and until recently has been
vice president of LG CNS.
Also he is concurrently a professor at InJe University.
As the first generation CIO, over the past 30 years he
has worked in the IT field, accumulating experience and
specialty knowledge. While working for LG Electronics
from 1979 to 2003, he was in charge of computerization
and information management, thus making great
contributions to laying the foundation for global
competitiveness in this field. In particular, during the
time he was serving as vice president of LG CNS, it is
reported that he greatly enhanced the software technology
and also succeeded in establishing next generation
systems for the financial sector.
ETRI Enters Into
Agreement with
Stanford University
The Electronics and
Telecommunications Research
Institute (ETRI) joins forces
with Stanford University
regarding
nanoand
semiconductor technology,
dubbed a next generation cash
cow. The development of this
Yim Chu-hwan
field will enliven in the
President of ETRI
foreseeable future. ETRI and
the Stanford Nano-fabrication
Facility (SNF) signed a Memorandum of Understanding
(MOU). The gist of the MOU is intimate collaboration
through seminars and conferences about Integrated Micro
Electro Mechanical Systems (iMEMS), sensors, and
Nano-fabrication technology.
The main subjects of the MOU include iMEMS
technology, Silicon sensor technology, Nano-fabrication
technology, Laboratory and equipment environment,
Security and semiconductor laboratory managing
technology.
Biotechnology
Alliance Between
Korea, Germany
Against Dementia
Park Chan-beom, professor
of the Department of Materials
Science and Engineering,
KAIST, has suggested a
partnership with German
biotechnology company Bitop
AG,
regarding
the
Park Chan-beom,
development of dementia
professor of the
Department of Materials remedies. KAIST is positively
Science and
considering the cooperation
Engineering, KAIST
with Bitop AG.
Professor Park will participate in screening and
research about an amyloid plaque restraint remedy. Bitop
AG is expected to support its efforts to continue its
development. Any international patents will be co-owned
by KAIST and Bitop AG.
Samsung Executive
Donates Funds to
Seoul National
University
Hwang Chang-gyu, head
of Samsung Electronics’
semiconductor business,
generously gave a donation of
$315,780 to the College of
Engineering at Seoul National
University.
Hwang Chang-gyu,
The $315,780 is his prize
head of Samsung
money from last April’s
Electronics’
semiconductor business Korea Science Technician
Award. The donated funds
will be used to develop Engineering and Science fields at
the University.
Venture Korea 2006
Better Than Ever
Korea’s the biggest venture
event, Venture Korea 2006,
will be held in COEX, Seoul,
from October 19 to 20. The
Korea Venture Business
Association (KOVA) will host
this event regarding the theme
of Endeavor 10 Years, Rising
10 Years.
Cho Hyun-jung,
This event consists of a
Chairman of The Korea
regional
seminar, the Korea
Venture Business
Association
Venture Business Award,
Venture Forum, Venture Big
League, and other events. Especially, the Venture forum
will prepare for venture companies’ workers and
government officials. In the forum they will hold a lively
discussion on the topic of A 10 Year Road Map For
Venture Industry’s Bright Future.
Kim Kwan-yong,
Governor of North
Gyeongsang Province
Koo Bon-joon
Vice Chairman and
CEO of LG Philips LCD
Gumi Welcomes LG Philips LCD
Into Its Home
LG. Philips LCD considering an additional
investment to its Gyeongbuk (Gyeongsangbuk-do) Gumi
complex. It will bring good news to the area in the form
of the creation of 1000 new jobs.
During the meeting with Kim Kwan-yong, Governor
of North Gyeongsang Province, Vice Chairman and CEO
of LG Philips LCD Koo Bon-joon said, “We are
planning to invest to the Gyeongbuk Gumi 3 industrial
complex and have a goal to complete the complex by
early next year.”
He added that “As soon as we complete the blueprints
regarding that project, we will go public about its
investment scale and products.”
In response to this proposal, the Governor affirmed
whole-hearte administrative support for this project and
also expressed his hope for continuous support and
regard from the Gumi complex in return.
New President for
Konkuk Univeristy
Last September 1st, Exminister of Ministry of Science
and Technology Oh Myung
was appointed as a New
president
of
Konkuk
University.
Oh Myung
president of Konkuk
University
2006-09-1
2006.9.11 08:26 PM
페이지84
001 채널맥(3443-0701)
PHOTO NEWS
Kim Ssang-soo, vice chairman of
LG Electronics shows the
company’s Chocolate Phone to
Marouf Bakhit, Prime Minister of
Jordan. He visited LG
headquarters last month
LG Electronics sets up large complex of production facilities in Ruza, Russia, which is near
Moscow. Russian Prime Minister Fradkov Mikhail Efimovich, LG Chairman and CEO Koo Bon-moo
and LG Electronics Vice Chairman and CEO Kim Sang-su attend the opening ceremony on
September 5.
France, Paris, August
29. Samsung
Electronics presents
its slim cellular phone
series and holds a big
event in front of local
buyers and relevant
media to
commemorate
Samsung European
launch of the Ultra
edition’s
In the Science Camp hosted by 3M, middle and high
school students do an experiment with sodium
hydroxide
Eminent designer Andre Kim
explains his design work at Zipel
Refrigerator to Lee Hyun-bong,
executive vice president of
Samsung electronics. Samsung
Electronics presents its motto,
“Imagine Innovative Living” last
Aug. 30 at Hotel Shilla
Is this a netizen rebellion?
“Netizen” is made of used keyboard
and mouse. Used Natural Museum
will be held until September 24 at the
special exhibition hall. All exhibitions
use items such as monitors, steel,
and keyboards
Give me a 50% discount,
would you?
KTF will provide a 50%
discount to customers
who use their phone on
special days which end in
3, 6, or 9. Also customers
can get a discount when
they are in conversation
with close friends who
have enrolled as an ‘il
chon’ in Korea’s famous
website Cyworld
2006-09-1
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페이지86
001 채널맥(3443-0701)
Real-Time News
MIC News
PC Market
Domestic PC Market for Q2 2006 Drops 12%
According to the latest analysis report
of the Korean IDC (www.idckorea.com),
the domestic PC market for the 2nd quarter
of 2006 has dropped by 12% to 1.04
million units compared with the previous
quarter. The home PC marked has most
sharply dropped by 20% compared with
the previous quarter. The reason is that the
uncertainty of recent domestic business
prospects has lessened the consumer’s
desire. According to the recent report, the
consumer’s desire index for May 2005 has
fallen below 100, not being expected to
recover in the near future. Also, the
German World Cup 2006 has mainly
created the demand for PDPs and LCD
TVs instead of PCs. Meanwhile, the PC
market for the public sector and education
has also fallen by 17% compared with the
first quarter. The reason is that in the first
quarter, most of the consumer PC
replacement budget has been spent, and so
in the second quarter, only a small portion
of the budget for PC replacement has been
spent. However, the business PC market
has increased by 8%. This is because the
demand in the manufacturing and
communication sector has increased, along
with the special boom for game PCs which
has recently caused a scandal nationwide.
By form factor, or product type,
750,000 desktop PC units have been sold,
and 290,000 notebook units have been
sold. The relative importance of notebook
computers stands at 28%. The relative
importance of notebook computers by
market is as follows: 34% for home, 8%
for public sector and education, and 24%
for business. As usual, the home PC
market is continually taking the lead in the
demand creation of notebook computers.
According to the IDC’s June 2006 Global
PC Market Forecasting, the estimated
weight of notebook computers in the world
PC market has stood at 36%, showing that
it is 8% higher than the domestic weight of
28%. The reason why the domestic weight
of notebook computers is lower than the
world average is that the public and
education sectors still prefer the desktop
PC, and also many companies are only
slowly building a mobility environment. It
is also noticeable that as for home PCs,
instead of replacing the desktop PC the
notebook computer is mainly used as an
auxiliary PC. Because of this, the domestic
demand for desktop PCs is not expected to
be reduced. This is a feature of the
domestic PC market. In particular, about
20,000 PC rooms in Korea are expected to
play an important role in creating the
demand for desktop PCs.
Kwon Sang-jun, senior researcher of
Korea IDC in charge of the domestic PC
market analysis said, “As diverse new
concept PCs are launched into the market
in the second half of this year, more useroriented product positioning and
marketing will be required.” He added that
the PC market for 2006 is expected to
increase by 14% to 4.29 units compared
with the previous year. On the long-term
forecasting until 2010, the annual average
growth rates of both desktop PCs and
notebook computers are expected to
increase by 3.0% and 11.2% respectively.
Also the IDC forecasts that the notebook
computer will take the lead in the PC
market because of the increasing emphasis
of a mobilie environment. Senior
researcher Kwon said, “In 2010, the
desktop PC in the domestic market will
stand at 3.31 million, and the notebook
computer at 1.53 million, and so the total
PC market will reach 4.84 million.”
Domestic PC Market for 2nd quarter of 2006
Form Factor
2 Q 2005
1 Q 2006
2 Q 2006
2Q 2006
Weight
Against 1Q
Growth rate
YOY
Growth rate
Desktop PC
651,986
857,750
751,295
72.5%
-12.4%
15.2%
Notebook
199,561
324,220
285,105
27.5%
-12.1%
42.9%
Total
851,547
1,181,970
1,036,400
100.0%
-12.3%
21.7%
Source: IDC, 2006
IT Exports Growing Steadily With No End in Sight
IT exports for July recorded 8.6 million USD—a 3.5% increase compared to
the previous years.
According to the Ministry of
Information and Communication, despite
overall reduction of export costs and
sluggish exports of mobile phones, IT
exports for July recorded 8.6 billion
USD, a 3.5% increase compared to the
previous year. With imports recording
4.7 billion USD mainly of semiconductors and PCs, overall IT trade volume
recorded a profit of 3.8 billion USD.
Exports of display panels, semiconductors, and digital TV increased, however exports of mobile phones decreased
slightly. Exports of semiconductors
recorded 2.9 billion USD, which is a
6.6% increase compared to last July of
year, thanks to Logic and MCP as well as
DRAM.
As for mobile phone terminals,
exports to US and EU were on the
decrease due to sluggish growth of the
premium market. On the other hand,
exports to newly emerging markets such
as Brazil, India, and Mexico increased by
more than two digits, showing potential
for export recovery.
By recording 1 billion USD thanks to
increased demand of large LCD TVs,
panels posted exports of more than 1 billion USD for twelve consecutive months
since last August.
Digital TV recorded 630 million USD
in export of parts necessary for overseas
production in Mexico, Poland and China,
and has been posting a two digit growth
for the last six months. Its monthly
exports also exceeded 600 million USD
for the first time.
Exports to China, including Hong
Kong, increased, however exports to the
US, EU and Japan decreased due to sluggish exports of mobile phones and panels.
Thanks to the continuous growth of
China as well as growth of mobile phones,
semiconductors and panels, exports to
China recorded 3 billion USD. But, due to
last year’s highly increased exports in
terms of statistic numbers, the growth rate
fell down to a one digit number.
Exports to EU recorded 1.3 billion
USD, which is a 5.1% decrease compared to last year, as exports for mobile
phone terminals decreased whereas
exports for panels showed favorable
growth.
Exports to the US recorded 980 million USD due to decreased exports of
semiconductors and mobile phones,
despite increased exports of display panels and digital TVs. As for Japan, exports
stood at 510 million USD, which is a
12.5% decrease compared to the previous year due to decreased exports of panels amid the growth in semiconductors,
mobile phones and storage devices.
In the meanwhile, IT exports
increased gradually despite the lowered
price of IT products, however the growth
rate remained at 3.5% due to reduced
exports of mobile phones. Exports for
the latter half of the year are expected to
increase with the launch of new products
like the Ultra edition and Chocolate
Phone of Samsung and LG Electronics in
overseas markets. Also, with seasonal
demand, IT export is expected to be
boosted.
KCC to Gain New Influence Over Communications Industry
The Korea Communications
Commission is scheduled to be enlarged
and developed as the exclusive organization responsible for communications regulation. It will absorb the communication business approval right currently
supervised by the Ministry of
Information & Communication (MIC).
This movement is being watched
carefully, because analysts say the
domestic communication industry regulation paradigm will be greatly changed
in tandem with Korea-US FTA communication negotiations and the MIC’s new
communication regulation frame.
A high-ranking MIC official involved
in this affair said: “As the communication market changes rapidly, this means
that the government’s traditional previous regulation policy also must be
reshuffled to be after-regulation-oriented.” Accordingly, MIC headquarters will
assume a pure policy R&D function
whereas Korea Communications
Commission will be able to develop
independently as a regulation organization, the official added.
Korea
Communications
Commission’s phase strengthening plan
appears to be able to be enforced next
year in time as current MIC Minister
Roh Joon-hyung’s powerful will is
backed.
If the Korea Communications
Commission actually receives the right
to approve communication businesses,
this Commission is forecast to be able to
develop into a special independent communication regulation organization.
2006-09-1
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Real-Time News
Telecommunications
PDP Panels
Samsung Demonstrates Fourth Generation Wireless Technology
On August 30, Samsung Electronics has
showed off its vision for the future of
mobile technology, sending data wirelessly
at blazing speeds to a moving minibus. The
connection was robust enough to support
live images—including a high-definition
movie—beamed from a conference
Samsung is hosting here on fourth-generation, or 4G, wireless. In a key step toward
making the technology truly mobile, the
device aboard the minibus switched seamlessly between two base stations meaning
the signal won’t be lost when users are onthe-go.
The current prototype allows data transfers of 100 megabits per second, about 30
times typical broadband Internet speeds. It
works even when the receiver is moving as
fast as 75 mph. But the promise is still far
off. Currently, Samsung’s data receiver is
the size of a compact refrigerator. It won’t
be until 2008 that the device can be shrunk
to fit in a mobile phone, said Lee Ki-tae,
president in charge of the information and
telecommunications division. And even
then, frequencies need to be allocated and
standards set, meaning the devices aren’t
expected to be in consumers’ hands until
after 2010.
The promises of yet another new wireless technology are familiar. Mobile phone
companies are still feeling the burn from
their much-hyped third-generation technology. It costs billions in license fees and is
now being implemented worldwide, but so
far has yet to make much profit. Now
again, engineers boast of providing the
world with even higher-speed wireless
connections that make information accessible anywhere at anytime, enabling phone
calls, quick movie and music downloads,
and fast Web-surfing. Wireless companies
Policy
Vision 2030
Concerning Vision 2030, the
government will use Vision 2030
announced just two days ago, August
30, as a base in building a broad-based
national consensus. We will formulate a
forward-looking long-term national
development strategy on it. The year
2020 will mark a milestone in
contemplating a new paradigm for the
Korean economy. Around 2020,
Korea’s population is projected to start
reducing and a substantial number of
the first baby-boomer generation will
have retired by then. This will
inevitably dwindle the national savings.
Against this backdrop, Vision 2030 is a
policy exercise of designing a new
paradigm of the Korean economy
looking 10 years ahead after 2020, by
identifying and mapping out
institutional reform tasks in advance.
The vision 2030 is also a shared
growth strategy balancing growth and
welfare. It is our target to reach, in 15
years’ time horizon, the welfare level of
some OECD peers, particularly the
USA and Japan, who are ranked a few
notches higher than Korea in public
social expenditure as percentage of
GDP. I believe this is a very reasonable
measure to upgrade our welfare on par
with advanced countries, while keeping
our growth potential intact.
realize consumers need a truly compelling
reason to embrace the gadgets that seek to
blend different functions.
Korean Economy
Korea Intellectual
Property Office Focuses on
Semiconductors
On August 30, the Korea Intellectual
Property Office (KIPO) has opened a
Korean Semiconductor Intellectual
Property Exchange (KIPEX), which has
been established in order to support the
semiconductor intellectual property
transactions for medium and small
businesses. By building a user-centered
distribution system along with the
development of a proof system, KIPEX
plans to facilitate and expand intellectual
property (IP). Aiming to activate and
vitalize IP, KIPO has established this
center in the second stage of its project.
The first stage of this project has been
conducted by SIPAC located inside the
KAIST. A senior official of KIPO said,
“This year a fabless company, which has
the sales of more than 200 billion won, is
expected to come into being, meaning that
fabless industry will rapidly grow and
expand. We expect this project will
provide an important momentum for the
development of the semiconductor design
industry.
One Million PDP Panels Shipped in July 2006
PDP panel shipments reached a new
high in July, totaling at around 1.018
million units. This is the first time unit
shipments have exceeded one million units
according to Displaybank (CEO Peter
Kwon), a display research institution. This
is a jump of approximately one hundred
fifty thousand units since June, and a rise
of over three hundred thousand units since
last quarter’s low in March.
The achievement of 1 million shipped
units for July 2006 was attributed to PDP
panel makers steadily maintaining
investments in their capacity expansion,
and their aggressive move to stretch
capacity targeting the second half, when
product demand typically picks up.
By supplier, Matsushita took the lead
with a 33.5% share of total shipments,
followed by LG Electronics at 30% and
Samsung SDI at 21.4%. LG Electronics
and Matsushita are competing with each
other for the top spot this year. From
January through April, LG Electronics
outstripped Matsushita, but Matsushita
staged a comeback against LGE after May.
This battle between top two players, which
have a similar capacity, is forecast to
continue in the near future.
Analyzed according to size, the 40-inch
range comprised the bulk at 74.4% of total
shipments in July 2006, followed by the
50-inch range at 21.7%. Displaybank
noted that the 50-inch share surged 6.7%
compared with 15% in January, and is
predicted to further increase in the second
half, reaching roughly 30% by the end of
this year.
Looking at shipments by resolution for
July 2006, SD shares continued to slump
sharply from 42.3% in January to 14.5%
by July, while HD level shares jumped up
high 27.7% from 57.7% in January to
85.4% in July, reflecting the current rapid
trend towards HD resolution, and
indicating that more than eight of ten PDP
TVs come in HD.
According to the market research firm,
the share of full HD models, which have
been increasingly highlighted, is not yet
apparent at 0.1%, but is likely to continue
on an incremental upward curve in the
second half of this year and next year,
when companies are planning to release
new products.
Monthly PDP Panel Shipment Trends by Company
Maker
LGE
Matsushita
SDI
Pioneer
FHP
Total
Jan-06
33.4%
26.2%
25.9%
7.4%
7.0%
100.0%
Feb-06
33.1%
27.2%
25.0%
7.4%
7.2%
100.0%
Mar-06
34.8%
25.0%
25.2%
7.7%
7.3%
100.0%
Apr-06
31.7%
27.9%
26.7%
6.9%
6.8%
100.0%
May-06
29.8%
30.1%
25.4%
6.4%
8.2%
100.0%
Jun-06
29.2%
34.1%
19.4%
6.8%
10.4%
100.0%
Jul-06
30.0%
33.5%
21.4%
6.8%
8.4%
100.0%
Jun-06
2.9%
74.3%
21.6%
1.1%
100.0%
Jul-06
2.8%
74.4%
21.7%
1.1%
100.0%
Jun-06
18.3%
81.5%
0.2%
100.0%
Jul-06
14.5%
85.4%
0.1%
100.0%
Monthly PDP Panel Shipment Trends by Size
Size
30”~39”
40”~49”
50”~59”
60”~
Total
Jan-06
5.0%
79.3%
15.0%
0.7%
100.0%
Feb-06
4.2%
68.5%
13.4%
0.6%
100.0%
Mar-06
4.3%
79.0%
15.9%
0.8%
100.0%
Apr-06
3.1%
78.6%
17.5%
0.8%
100.0%
May-06
3.4%
76.8%
18.9%
0.9%
100.0%
Monthly PDP Panel Shipment Trends by Resolution
Resolution
SD
HD
FHD
Total
Jan-06
42.3%
57.7%
0.0%
100.0%
Feb-06
35.3%
64.7%
0.0%
100.0%
Mar-06
30.4%
69.5%
0.1%
100.0%
Apr-06
26.9%
73.1%
0.1%
100.0%
May-06
23.5%
76.5%
0.1%
100.0%
2006-09-1
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Real-Time News
IT Exports for August
Hit Record High
of US$9.85 Billion
According to the press release of the
MIC (Ministry of Information and
Communication), IT exports for August
have increased by 13.3% year by year to
US$ 9.85 billion. The monthly exports for
August are the highest since the beginning
of this year, and the second all-time high
in history. The highest monthly record is
the export of US$ 9.92 billion in
November 2005. The reason for high
export performance is that along with the
seasonal demand, the exports of
semiconductors, panels, and digital TVs
have increased considerably. Meanwhile,
IT imports for August have increased by
6.9% year by year to US$4.94 billion. As a
result, the trade balance of the IT industry
has recorded a surplus of US$ 4.91 billion.
Sensibility Ergonomics
to be Applied
to Consumer Electronics
On August 30, Samsung Electronics
held a new product demonstration and also
Brain Teaser
showed off its mid and long-term visions
for consumer electronics, announcing that
the company is preparing for a new era of
consumer electronics. Lee Hyun-bong, the
president of Samsung Electronics in
charge of consumer electronics, said,
“Until now, Samsung has mainly paid
emphasis to the performance and
technology of our consumer electronics,
but from now on Samsung is going to put
priority on image technology, sensibility
ergonomics, and design. By introducing
the concept of image technology to the
Samsung Electronics’ home appliances,
we will continue to keep coming closer to
consumers.”
The company is trying to launch a new
product considering the visual design
angle. It is preparing for a design line-up
with the help of world-famous designers
including Andre Kim, who is a top
designer in Korea. One senior official in
charge of design said, “Andre Kim’s
design, which is reflecting a universal
sentiment, is characterized by prestige and
tradition instead of trend-chasing.”
Displaybank Reaches Out
to Chinese Customers
Displaybank announced on August 21
(See page 73)
that it has opened a Chinese language web
site, cn.displaybank.com, to provide
product information to its Chinese market.
This information was previously available
only in Korean, English and Japanese.
The Chinese site provides specialized
and detailed information about the overall
display industry such as special reports,
consulting information, opinion columns,
news, price trends, a company list, and
conference information.
“We have opened the Chinese site
targeting the Chinese market, where the
display industry is rapidly growing.” said
Displaybank CEO Kwon Sang-sae.
Displaybank intends to consolidate its
status as a display research site while
providing varied content to the Chinese
market, which is one of the major markets
for the display industry. Moreover, it plans
to provide major industrial information at
the Industrial Forum to be held in China
next year in order to assist Korean
companies in advancing into global
markets.
IT Business Survey Index
Continues Decline
According to the IT-BSI, which has
been announced by the Korea Association
of Information and Telecommunication,
the BSI (Business Survey Index) of the IT
industry for July 2006 stood at 81, lower
than the previous month of 83. This figure
is the lowest in the past three years since it
recorded 78 in July 2003. It is noticeable
that the IT-BSI has continued to fall since
October of last year. The reason is that
high oil prices and increasing materials
prices are deteriorating the business
environment. In addition to that, the
depression of the domestic mobile phone
industry having an unfavorable impact on
the IT business, which is the growth
engine of national economy. BSI
represents the sensory index of business
cycles. If BSI stands at 100, the standard
figure, the business cycle remains
unchanged, but if BSI lies below 100, it
means the business cycle is deteriorating,
and if it lies above 100, the business
environment is becoming favorable.
secure competition of productivity and
port charges.
Bringing Businesss to
Busan; BPA Listens
August 31, 2006, Busan, Korea - The
Busan Port Authority (BPA) held a
meeting with foreign shipping companies
to talk about how to increase container
volume and to strengthen competitiveness
at Busan Port.
This meeting was aimed at taking
measures to attract more cargo to the Port
of Busan which has recently showed slow
growth in handling cargo. Twenty-two
world leading ocean carriers such as MSC
and APL participated int the meeting.
Kim Seung-yong, Vice President of
BPA, asked the companies to use Busan
Port constantly and pay interests to the
largest port in Korea after briefing them on
the incentives of Busan Port, Busan New
Port and logistics distribution center.
Mr. Kim also said that the BPA will
make efforts to improve Busan Port’s
service and efficiency in order to boost
container volume at Busan Port.
The participants from foreign shipping
liners said that Busan Port should consider
improving the existing incentive system
and adopting container mileage system.
They added that the top priority to spur
container volume at Busan Port is to
Kwon O-kyu, Deputy Prime Minister and
Minister of Finance and Economy
Envisioning Direction
of Korean Economy
On September 1, Kwon O-kyu, Deputy
Prime Minister and Minister of Finance
and Economy delivered a speech under the
subject of Vision and Direction of the
Korean Economy at Seoul Foreign
Correspondents’ Club press briefing. In
the address, he said the Korean economy is
expected to grow 5 percent this year and
mid 4 percent next year, if policies are
implemented as planned. He also
emphasized that the government will do its
best to substantially improve the business
environment to support and boost
entrepreneurship.
Twenty-two world leading ocean carriers such as MSC and APL participated int the meeting.
At the same time, he said Korea must
ride on the irreversible wave of opening
and globalization, while upgrading the
competitiveness of the entire economic
system. He also highlighted the
importance of opening measures, including
the FTA between Korea and the USA,
while inducing reform and innovation of
the internal systems. Lastly, Kwon
introduced the Vision 2030 released on
August 30 as a policy exercise of
designing a new paradigm of the Korean
economy looking 25 years ahead and a
shared growth strategy balancing growth
and welfare.
Current Accounts
Turn into Deficit in July
According to the Bank of Korea, the
international balance of current accounts
for July has provisionally recorded a
deficit of US$210 million. The balance of
the current account for May recorded a
surplus of US$ 1.36 billion and
consecutively a surplus of US$ 1.1 billion
for June. The BOK explained that the
reason is that the trade balance surplus was
reduced compared with the previous
month, but the deficit of service balance
increased. In case of trade balance, imports
increased due to higher oil prices, and
exports decreased compared with the
previous month. As a result, the trade
balance for July reduced by US$910
million to US$1.8 billion. Meanwhile, the
service balance deficit has increased by
US$ 57 million to a deficit of US$ 1.74
billion.
2006-09-1
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Real-Time News
Cisco and Microsoft Unveil Joint Architecture
for NAC-NAP Interoperability
Security architecture to enable customers and partners to deploy interoperable
Cisco Network Admission Control and Microsoft Network Access Protection.
C
isco Systems Inc. and Microsoft
Corp. are delivering on their previously stated commitment to provide
customers and partners with clear guidance
on how Cisco Network Admission Control
(NAC) and Microsoft Network Access
Protection (NAP) will interoperate. The
two companies are demonstrating the new
interoperable architecture at The Security
Standard conference (http://www.thesecuritystandard.net), which opened in Boston.
A technical white paper released by the
two companies describes how Cisco NAC
and Microsoft NAP interoperate for security policy enforcement and health assessment. The white paper describes the architecture and provides details on how to integrate the embedded security capabilities of
Cisco’s network infrastructure with those
of Microsoft Windows Vista‚ and the
future version of Windows Server, codenamed “Longhorn.” The white paper can
be downloaded at http://www.cisco.com
/go/nac and http://www.microsoft.com/
nap.
In addition, the two companies have
Hampex Launches Portable
Terrestrial DMB Device T300PR
Hampex will launch
the T300PR, a portable TDMB receiver with MP3
features to the market
soon. Hampex is a company that develops mobile
hardware, software and a
series of DMB receivers. The company
developed a USB type DMB receiver and
set-top box for a car last year and was recognized as an excellent technology company. Hampex plans to develop portable multimedia devices that support various functions like DMB and MP3 from the middle
of September. The portable device
T300PR has 3.5 inch LCD screen and
focuses on viewing terrestrial DMB. It
supports an external SD memory slot for
recording and MP3 play. Also, it focuses
on a simple, conspicuous GUI user interface to minimize complexity. It comes in
two colors, polished Black
and polished White. A
developer from Hampex
said “Hampex has the professional ability to develop mobile phones and
DMB devices. The
T300PR has an internal battery. It takes
about three hours to fully charge. You can
watch DMB for 7 straight hours and you
can listen to MP3s for 12 hours.”
The weight of the product is very light,
about 162g. Hampex offers a 512 SD
memory card for customers who buy the
T300PR. Also, Hampex will continuously
offer firmware upgrades to support additional functions. Currently, Hampex is
actively making progress with various distribution channels and OEM companies.
The T300PR’ launch is scheduled for midSeptember.
revealed a general road map for bringing
Cisco NAC and Microsoft NAP interoperability to market, including a limited beta
program set to start later this calendar year.
Customers will be able to start deploying
the Cisco NAC-Microsoft NAP interoperable solution once Windows Server “Longhorn” is available in the second half of
2007. Cisco and Microsoft have crosslicensed the Cisco NAC and Microsoft
NAP protocols to help ensure interoperability and to enable both companies to
respond to future market and customer
requirements.
“This is exactly what is needed in the
market as businesses attempt to understand
how to implement a network access control
infrastructure in order to increase security
amid an increasingly mobile work force
and increasingly aggressive threat environment,” said Zeus Kerravala, vice president
of security and networking research at
Yankee Group. “Microsoft and Cisco must
work together on this, and I’m pleased to
see these two companies make the investment and the engineering commitment for
interoperability.”
Although both companies will continue
delivering their individual solutions, customers now have a choice between Cisco
NAC, Microsoft NAP, or the interoperable
solution from both companies. The joint
architecture allows communication and
policy enforcement across Cisco NAC and
Microsoft NAP, enabling an end-to-end
solution to be built around the Cisco and
Microsoft interoperability. Technology
partners of the Microsoft NAP and Cisco
NAC ecosystems can also refer to the joint
architecture for building or marketing solutions that work within the joint framework.
Standard Wins Global IT Power!
TTA (Telecommunications Technology Association) is a nongovernmental IT standards organization that researches and
develops standards and provides a one-stop service for
IT products through its testing and certification services.
2006-09-1
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LG-CNS 3F DACOM, 134-4 Hapseong 2-dong, Hoewon-gu,
Masan Tel.82-55-253-8871
Chuncheon :
61 jungang-no 3 Street, Chuncheon, Gangwon-do / Tel.82-33255-2701
Suncheon :
103-502 Geum-dang woomy Apartment Sangsam-li Haelyeongmeun Suncheon City JeollaNam-do / Tel. 82-61-722-2997
Suwon :
3F Transmission-Room Yeongtong Official of KT 999-2
Yeongtong-dong Yeongtong-gu Suwon City GyeongGi-do / Tel.
82-31-202-2600
Hongseong :
101-1104 Jugong Apartment Sanseong-li Yesan-eup Yesan
County ChungCheongnam-do
Ulsan :
387-5 Yaeum 1-dong, Nam-gu, Ulsan / Tel.82-52-265-4480
Columbus Branch : 1117 Limberlost G., Worthing, OH 43235 Tel.(614)846-2461
CANADA
Vancouver Branch Office : 204-7426 E. Hedley Ave., Burnaby, B.C. V5E 2P9 Tel.(604)519 1322
Toronto Branch Office : 287 Bridgeland Ave., Toronto, Ont., M6A1z6 Tel.(416)787-1111
Montreal Office : 104 Des Oblats, Lasalle PQ H8R 3K8 Tel.(514)489-4906
Niagara Office : 7107 Stanley Ave., Niagara Falls, Ontario L2G3Z2 Tel.(905)354-3800
London Office : 707 Commissioners Rd., West Lonclon, Ontario N6K IB6 Tel.(519)657-3984
Ottawa Office : 1300 Carling Ave., Ottawa, Ontario, K1Z 7L2 Tel.(613)722-6133
BRAZIL
R. DA Gloria 891, Liberdade, Sao Paulo. Brazil Tel.(011)5511-279-9711
ARGENTINA
Hortiguera 1779, Cap. Buenos Aires, Argentina Tel.(011)541-924-8500
MALAYSIA
Suite 1402, 14th Floor, Plaza Premata, Jalan Kampar, Off Jalan Tun Razak, 50400 Kuala
Lumpur, Malaysia
Tel. (60)3-4041-10311
MALAYSIA / SINGAPORE / THAILAND
Suite D, 15th Floor, Angkasa Raya Building, Jalan Ampang 50450 Kuala Lumpur MALAYSIA
Tel.(60)3-2380-4181 Fax. (60)3-2380-4183
CHINA
Room 27 Bieshu Building, Chenjiatang, No 2927 Qihua Road Minhangqu, shaghai, China
Tel. 86) 21-54792588, 54868176
BEIJING
Flat312, Tianchanghe Building, No.30, South Zhong Guancun Ave. Haidian District, Beijing,
China Tel.(8610)6217-1822
GUANGZHOU
Rm.1804, GZ Top Spring Development Bldg. No. 185 Xiao Bei Road, Guangzhou, China
Tel.(020)8135-1425
HANGZHOU
No.36 Macheng Road, Hangzhou, China Tel.(86)571-88060557
SHANGHAI
Room 1804, the First Nam Hong Building No.189 Nan Dan Road, Shanghai, China
Tel.(86)21-64694659
GUANGDONG
Unit 2709, Everbright International Trade Center, Haibin Road, Zhuhai, Guangdong
Tel.(86)756-3326079
HONG KONG
Unit 1. Ground Floor, Tower 1, Harbour Center, 1 Hok Cheung Street, Hunghom, Kowloon,
Hong Kong
Tel.(852)2303-0883
PHILLIPINES
Suite 1104 Antel 2000 Corporate Center 121 Valero St., Salcedo Villiage,
Makati City, Metro Manila Phils.
Tel. 632) 887-4967
SWITZERLAND
Les Oches, 1514 Bussy sur Moudon, Switzerland Tel.(41)0-21-905-3846
UNITED KINGDOM
3 Acorn Business Park, Woodseats Close Sheffield S8 oTB, United Kingdom
Tel.44(0)114 255 2509
PHILLIPINES
P.O. Box911, Caloocan city, Philippines 1400 Tel.(632)361-9880
SPAIN
C/Concha Espina, s/n-39600 Maliano (Cantabria) Spain Tel.(34)942-269238
KDC Times Overseas Network
INDIA
U.S.A.
ISRAEL
Los Angeles : 4525 Wilshire Blvd., Los Angeles, CA 90010 Tel.(323)692-2000
Orange County : 9562 Garden Grove Blvd. Garden Grove, CA 92844 Tel.(714)5306001
Washington D.C : 7601 Little River Tnpk. 3rd. Fl., Annandale, VA 22003
Tel.(703)941-8001
San Diego : 7750 Dagget St. #111, San Diego, CA 92111 Tel.(858)292-4200
San Francisco : 2025 Telegraph Ave., Oakland, CA 94621 Tel.(510)444-0220
San Jose Branch : 1572 Los Padres Blvd. #201, Santa Clara, CA 95050
Tel.(408)554-0523
Inland Empire : 8322 Yarrow Lane, Riverside, CA 92508 Tel.(909)237-5963
Eastern LA : 18722 E. Colima Rd. Suite B, Rowland Heights, CA 91748 Tel.(626)8101617
Chicago : 4447 N. Kedzie Ave., Chicago, IL 60625 Tel.(773)463-1050
New York : 42-22 27th Street, Long Island City, NY 11101 Tel.(718)482-1111
Las Vegas : 5551 Toluca Ct., Las Vegas, NV 89126 Tel.(702)451-3247
Baltimore : 101 W. North Ave. Baltimore, MD 21201 Tel.(410)332-0031
Seattle : 12532 Aurora Ave., N. Seattle, WA 98133 Tel.(206)622-2229
ihkib.com Oversea District Offices
Atlanta Southeast Headquarters : 6087 Buford Hwy., Doraville, GA 30340
Tel.(770)248-9510
Charlotte Branch : 6901 Providence Ln West Charlotte, NC 28226 Tel.(704)366-2339
Jacksonville Branch : 10601 San Jose Blvd., #103, Jacksonville, FL 32257
Tel.(904)292-0246
Tennessee Branch : 516 Bell Rd., Antioch, TN 37013 Tel.(615)399-3939
Houston Branch Office : 9873 Long Point Rd. Houston, TX 77055 Tel.(713)932-6696
Austin Branch : 13028 Station Dr. Austin, TX 78727 Tel.(512)833-7227
Dallas Branch Office : 2633 Royal Lane #102, Dallas, TX 75229 Tel.(972)243-0005
Denver Branch Office : 1880 S. Havana St., Aurora, CO 80012 Tel.(303)750-9500
New York Branch Office : 42-22 27th Street, Long Island City, NY 11101
Tel.(718)482-1111
Manhattan Branch : 16 W. 32nd St., #502, New York, NY 10001 Tel.(212)869-8484
Flushing Branch : 138-78 39th Ave., Flushing, NY 11354 Tel.(718)961-7979
New Jersey Branch : 130 Broad Ave., Palisades Park, NJ 07650 Tel.(201)944-5757
Boston Branch : 1140 Commonwealth Ave., Boston, MA 02134 Tel.(617)713-0010
Philadelphia Branch : 427 W. Cheltenham Ave., Melrose Park, PA 19126
Tel.(215)635-441
Chicago Branch Office : 4447 N Kedzie Ave., Chicago, IL 60625 Tel.(773)463-1050
Minnesota Branch : 8996 Magnona Ln, Maple Grove, MN 55369 Tel.(612)425-4537
No. 9, Sriram Nagar Colony, Near IIT, Adyar Chennai-600 113 , India Tel.(91)44-2235-3879
29 Hamered St., Tel Aviv 68125 Israel Tel.(972)3514-2926
VIETNAM
283D Nguyen Van Dau ST., Ward 11, Binh Thanh dist., HCMC, Vietnam Tel.(84)851-5153254
TAIWAN
5F-1, No.867, Jingguo Rd., Taoyuna City, Taoyuan 330, Taiwan, R.O.C. Tel.(886)3-3166102
iPark
iPark Osaka - Aqua Dojima Bldg. West 18F, 1-4-16, Dojimahama, Kita-ku,
Osaka 530-0004 - [email protected]
iPark Singapore - 9Temasek Boulevard #37-01 Suntec Tower2
Singapore038989 (Office Manager Lina Kim) - [email protected]
iPark, Beijing - 20/F the Exchange-Building, No.118 Jian Guo Lu Yi, Chao
Yang District, Beijing, China 100022 - [email protected]
iPark, Boston - 11 Cambridge Center, Cambridge, Massachusetts, MA 02142,
USA - [email protected]
iPark, London - 7th Fl. 3 shortlands Hammersmith London W6 8DA UK [email protected]
iPark, Shanghai - 26/F(No 2601-2612), Lippo Plaza No.222 Huaihaizhong
Road, Luwan District Shanghai,China 200021 [email protected]
iPark, Silicon Vally - 3003 North First Street.San Jose, CA95134 USA Silicon
Vally - [email protected]
iPark, Tokyo - Shinkasmigaseki Bld. 18th Fr. 3-3-2 Kasmigaseki Chiyoda-ku
Tokyo, Japan - [email protected]
Korea Trade Center
* (ALGIERS) - 15 RUE ABOU NOUAS HYDRA ALGER ALGIERS * (ALMATY) - 170, Chaikovskiy Str., Almaty 050000, Kazakhstan
ALMATY * (AMMAN) - 6th Fl., Zahran Plaza Building, 7th Circle, Amman, Jordan
AMMAN * (AMSTERDAM) - WTC Bldg. Strawinskylaan 767, 1077 XX
Amsterdam, The Netherlands AMSTERDAM * (ATHENS) - 354, Messogeion Ave., GR-153 41 AG. Paraskevi,
Athens, Greece ATHENS * (ATLANTA) - Five Concourse Parkway N.E. Suite 2181 Atlanta, GA
30328, U.S.A ATLANTA * (AUCKLAND) - 4th Fl, West Plaza Bldg, 3 Albert St, Auckland, New
Zealand AUCKLAND * (BANGKOK) - Kongboonma Bldg., 7th, 699 Silom Rd., Bangrak,
Bangkok 10500,Thailand BANGKOK * (BEIJING) - 510, Beijing Silver Tower, 2# North RD. DongSanHuan
ChaoYang. District, Beijing, China.100027 BEIJING * (BEIRUT) - STARCO BLDG., Block C, Rm 820, 8th FL., 134 of Mina El
Hosn in Beirut, Lebanon BEIRUT * (BELGRADE) - Knez Mihailova 30, 11000 Belgrade, Serbia and
Montenegro BELGRADE * (BERLIN) - Friedrichstrasse 95 (Im IHZ) 10117 Berlin BERLIN * (BOGOTA) - calle 72 #10-03 Oficina 201 Bogota, Colombia BOGOTA * (BRUSSELS) - Boulevard du Roi Albert II 30, bte14 1000 Brussels * (BUCHAREST) - 17, SOS. Bucuresti-Ploiesti, Sector 1, Bucuresti * (BUDAPEST) - H1123, Budapest, Alkotas ut. 50, Alkotas Point B1,
* (BUENOSAIRES) - Paraguay 1178 Piso 10 (1057) Capital Federal,
Argentina BUENOSAIRES * (CAIRO) - 4th Fl, El Zeini Tower Building, Maadi, Cairo, Egypt CAIRO
* (CARACAS) - Av. Francisco Solano cruce con Av. Las Acacias, Edif.
Seguros Mercantil, piso 6, ofic. 61, CARACAS * (CASABLANCA) - Korea Trade Center,Tour des Habous 8eme etage
Ave des FAR Casablanca Morocco CASABLANCA * (CHENGDU) - Suit D, 9Fl. Sichuan International Bldg., No. 206,
Shuncheng St., Chengdu, Sichuan, China(610015) CHENGDU * (CHENNAI) - (Old No. 14) New No.10, Parthasarathy Gardens, Kasthri
Rangan Road, Chennai - 600 018 CHENNAI * (CHICAGO) - 111 E. Wacker Drive, Suite 2229, Chicago, IL 60601
U.S.A CHICAGO * (COLOMBO) - No. 1 Spathodea Ave. Thimbirigasyaya Road, Colombo
5 COLOMBO * (COPENHAGEN) - Holbergsgade 14, 2nd Fl., DK-1057, Copenhagen
K, Denmark COPENHAGEN * (DACCA) - Navana Tower 10th Fl., 45 South Avenue, Gulshan-1,
Dhaka-1212 DACCA * (DALIAN) - Rm.4505 World Trade Center, No.25 Tongxing St.,
Zhongshan Square Dalian, China DALIAN * (DALLAS) - 3030 LBJ freeway Suite 1150, Dallas, TX 75234 U.S.A
* (DETROIT) - 2000 Town Center Suite 2850, Southfield, MI 48075,
U.S.A. DETROIT * (DUBAI) - PO BOX 12859, SHEIKH ZAYED RD, DUBAI, UAE DUBAI * (FRANKFURT) - Mainzer Land str 27-31. 60329, Frankfurt am Main,
Germany FRANKFURT * (FUKUOKA) - Nihonseimei Hakataekimae Bldg. 11Fl., Hakataekimae
3-2-1, Hakata-ku, Fukuoka-city, Japan FUKUOKA, Japan * (GUANGZHOU) - Unit No. 1010-12 GITIC Plaza Main Bldg. 339
Huanshi Dong Rd., Guangzhou China GUANGZHOU * (GUATEMALA) - 13 calle, 3-40, Zona10, Nivel6, #605, Edificio
Atlantis,01010, Guatemala,C.A. GUATEMALA * (HABANA) - Ave. 3ra. E/76 y 78, Edificio Santa Clara, Oficina 412,
Miramar Trade Center La Habana, Cuba HABANA * (HAMBURG) - Ludwig-Erhard-Strasse 20, 20459 Hamburg, Germany* (HANOI) - 360 Kim Ma, Ba Dinh, Hanoi, Vietnam HANOI * (HELSINKI) - Kauppiaankatu 3 B 11, 00160 Helsinki HELSINKI * (HOCHIMINH CITY) - Rm.704, Fl.7, Diamond Plaza, 34 Le Duan
Street, Dist.1, HCMC, Vietnam HOCHIMINH CITY * (HONGKONG) - Rm 3102, 31F. Central Plaza, 18 Harbour Road,
Wanchai, HK HONGKONG * (ISTANBUL) - Yapi Kredi Plaza B Blok Kat:10 26/B Levent Istanbul
Turkey ISTANBUL * (JAKARTA) - Wisma GKBI, 21st Fl. Suite 2102, Jl. Jendral Sudirman
Kav 28, Jakarta 10210, Indonesia JAKARTA * (JOHANNESBURG) - 18th Floor, Sandton City Office Tower, Corner
Rivonia road & 5th Street, Sandton, SA JOHANNESBURG * (KARACHI) - Bahria Complex G/F, 24 Moulvi Tamizuddin Khan Road,
Karachi, Pakistan KARACHI * (KIEV) - 4th Fl, Kreschatik Plaza Bldg, 19a Kreschatik Str., 01001,
Kiev, Ukraine KIEV * (KUALA LUMPUR) - 19th Fl., Nui Plaza, jalan P. Ramlee, 50250 Kuala
Lumpur, Malaysia KUALA LUMPUR * (KUWAIT) - Al-Hajiri Building 3rd Fl Kuwait City, Kuwait KUWAIT * (LAGOS) - 2nd Fl., Amazing Grace Plaza, Plot 2E-4E, Ligali Ayorinde
St., Victoria Island, Lagos, Nigeria. LAGOS * (LIMA) - Av. Canaval y Moreyra 452, Piso 9, San Isidro, Lima, Peru
* (LISBON) - Av. Eng. Euarte Pacheco, Torre 1, 4, Sala 1 1070102,Lisboa LISBON * (LONDON) - 1st Flr, Brettenham House North, Lancaster Place,
London WC2E 7EN LONDON * (LOS ANGELES) - 4801 Wilshir Blvd. Los Angeles, CA 90010 U.S.A * (MADRID) - Torre Europa, Paseo Castellana, 95, 10, 28046, Madrid,
Spain MADRID * (MANILA) - Unit B 10th FL., Ayala Life-FGU Center, 6811 Ayala Ave.,
Makati City, 1226,Metro Manila MANILA * (MELBOURNE) - Level 6, 22 Albert Road, South Melbourne, VIC 3205
* (MEXICO) - Paseo de la Reforma #265 Col. Cuauhtemoc, Mexico D.F.
06500 MEXICO * (MIAMI) - One Biscayne Tower, Suite 3770 Miami, Fl 33131, U.S.A * (MILANO) - Via Larga 2 - 20122, Milano, Italy MILANO * (MONTERREY) - Av. Batallon de San Patricio, 111, Oficina 1004, Col.
Valle Oriente, San Pedro GG, N.L. Mexico 66269 MONTERREY * (MOSCOW) - Rm 908, Office Bldg., WTC 12, Krasnopresnenskaya
nab. Moscow, 123610, Russia MOSCOW * (MUMBAI) - No.93, 9th Floor, Maker Chamber 6, Nariman Point,
Mumbai-400 021, India MUMBAI -
* (MUNICH) - Tal 12 D-80331 Muenchen, Germany MUNICH * (MUSCAT) - P.O.Box 149, PC 118, Sultan Center, Sultanate of Oman
MUSCAT * (NAGOYA) - 23Fl., Nagoya Intl Bldg, 47-1, Nagono 1-Chome, NakamuraKu, Nagoya-Shi NAGOYA * (NAIROBI) - International House 2nd Floor, Mama Ngina Street, PO Box
40569-00100 Nairobi, Kenya NAIROBI * (NEW DELHI) - B 9/1, Vasant Vihar New Delhi NEW DELHI * (NEW YORK) - 460 Park Ave, New York. NY 10022 U.S.A NEW YORK * (NOVOSIBIRSK) - Prospect Dimitrova 3, Novosibirsk, 630004, Russia
NOVOSIBIRSK * (OSAKA) - 7th FL.,Sakaisuji-Honmachi Center B/D,1-6Honmachi 2chome,Chuo-ku,Osaka OSAKA * (OSLO) - ST. Olavsgate 28, 0166 Oslo, Norway OSLO * (PANAMA) - World Trade Center, 17th Floor Calle 53E, Marbella, Bella
Vista Panama PANAMA * (PARIS) - 19 Avenue de lOpera, 75001 Paris, France PARIS * (PHNOMPENH) - No.71, St.240, Khan Doun Penh, Phnom Penh,
Cambodia PHNOMPENH * (PRAGUE) - Vaclavske nam. 47, 110 00, Praha 1, Czech Republic * (QUINGDAO) - Rm. 1415, Hisense Tower No.17, Donghai West Rd.,
Qingdao 266071 P.R. China QUINGDAO * (RIYADH) - P.O.Box 279, Riyadh 11311, K.S.A RIYADH * (SAN FRANCISCO) - 1875 South Grant St, Suite 640, San Mateo, CA
94402 SAN FRANCISCO * (SAN JOSE) - Oficentro La Sabana Edificio 6 Piso 2, P.O.Box 829-1007
San Jose SAN JOSE * (SANTIAGO) - Av. 11 de Septiembre 1901, Piso 12, Providencia,
Santiago,Chile SANTIAGO * (SANTO DOMINGO) - Roberto Pastoriza No. 16, Edif. Diandy XIII Suite
7N, Santo Domingo SANTO DOMINGO * (SAOPAULO) - Av. Paulista 1842. CONJ 97, Cetenco Plaza Torre Norte
CEP 01310-923 C. Cesa SAOPAULO * (SHANGHAI) - Room 3008, New Town Center, No.83 Lou Shan Guan
Road, Shanghai, China SHANGHAI * (SINGAPORE) - 16 Raffels Quay #11-01 Hong Leong Bldg., Singapore
048581 SINGAPORE * (SOFIA) - Interpred-WTC Sofia, 36 Dragan Tsankov Blvd., Sofia 1057,
Bulgaria SOFIA * (STOCKHOLM) - Svardvagen 11C, 182 33 Danderyd, Sweden * (SYDNEY) - Suite 1901 363 George St Sydney NSW 2000 SYDNEY * (TAIPEI) - Rm.2214, 22Fl., TWTC Int’l Trade Bldg., 333 Keelung Rd.,
Sec.1, Taipei 105, Taiwan, R.O.C TAIPEI * (TASHKENT) - Unitel Bldg. 1 Bukhara Street, Tashkent, Uzbekistan * (TEHERAN) - 1st fl, No 33, West Atefi St, Africa Ave, Tehran IRAN
POBOX11365-3877 TEHERAN * (TELAVIV) - 48 Menachem Begin Road Tel Aviv Israel TELAVIV * (TOKYO) - 9nd Fl. Shinkokusai Bldg. 4-1, Marunouchi 3-Chome,
Chiyoda-Ku, Tokyo, Japan 100-0005 TOKYO * (TORONTO) - 65 Queen St. W. Suite 600, Toronto, ON, M5H 2M5
TORONTO * (TRIPOLI) - Room 189, 18th Fl. Al fateh Tower, P.O.Box 91311, Tripoli,
Libya TRIPOLI * (VANCOUVER) - Suite 120, 925 West Georgia St., Vancouver, B.C., V6C
3L2 VANCOUVER * (VIENNA) - Mariahilferstrasse 77-79/1/3 1060 Wien, Austria VIENNA * (VLADIVOSTOK) - 5th fl., 42 Krasnogo Znameny Ave., Vladivostok,
690160 VLADIVOSTOK * (WARSAW) - ul. Emilii Plater 53, 00-113 Warsaw WARSAW * (WASHINGTON) - 1129 20th St NW, Washington DC 20036 U.S.A
WASHINGTON * (XIAMEN) - Room 2511, Bank Center, Xiahe Road 189, Xiamen, Fujian,
China XIAMEN * (YANGON) - #0902, Sakura Tower, No.339, Bogyoke Aung San Rd.,
Kyauktada T/S, Yangon, Myanmar YANGON * (ZAGREB) - Gunduliceva 22 A 10000 Zargreb, Croatia ZAGREB * (ZURICH) - Claridenstr. 36, 8002 Zuerich, Switzerland ZURICH Korean Consulate General, - 335 East 45th St. 6th Fl. New york, NY 10017
USA20 Hillside Ave. Norwood N.J. 07648 U.S.A
KOREAN EMBASSY -
* House No.34, Street No.10, Wazir Akbar Khan, Kabul, Afghanistan - (9320) 210-2481, (873-76) 272-8479
* 39, Avenue Mohamed Khoudi, El-Biar, ALGER, ALGERIE - (213) 21 79
3400/01/02
* Av. del Libertador 2395 Cap. Fed. (1425) Bs.As. Argentina - (54-11)
4802-8062/8865/9665/ 0923
* 113 Empire Circuit, Yarralumla ACT 2600, Australia - (61-2) 6270-4100
* Level 13, 111 Elizabeth Street Sydney, NSW 2000, Australia - (61-2)
9210-0200, 0201
* Gregor-Mendel Strasse 25, A-1190 Vienna, Austria - (43-1) 478-1991
* 4, Madani Avenue, Baridhara, Dhaka, Bangladesh - (880-2) 8812088/90, 2041
* Chaussee de la Hulpe 173-175, 1170 Brussels, Belgium - (32-2) 6755777
* SEN Av. das Nacoes Lote 14, Brasilia-DF, Brazil CEP: 70436-900 - (5561) 3321-2500
* Av. paulista, 37, 9¢™ and., cj. 91, Cerqueira Cesar, Cep: 01311-902,
Sao Paulo SP Brasil - (55-11) 3141-1278
* No.17, Simpang 462, Kg Sg. Sungai Hanching Baru, P.O.Box 2169,
B.S.B. Brunei Darussalam BC2115 - (673) 2330248, 24330249,
2330250
* World Trade Center, 7A Floor, 36 Dragan Tsankov Blvd, 1040 Sofia,
Bulgaria - (359-2) 971-2181
* No.50-52, St. 214 Sangkat Boung Rain Khan Doun Penh, Phnom Penh,
Cambodia - (855-23) 211-900/3
* 150 Boteler Street, Ottawa, Ontario, K1N 5A6, Canada - (1-613) 2445010
* 555 Avenue Road, Toronto, Ontario, Canada, M4V 2J7 - (1-416) 9203809
* Suite 1600, 1090 West Georgia St. Vancouver, BC Canada V6E 3V7 (1-604) 681-9581
* Av. Alcatara 74, Las Condes, Santiago, Chile - (56-2) 228-4214
* No.3, 4th Avenue East San Li Tun, Chaoyang District, Beijing 100600,
China - (86-10) 6532-0290
* 19F, Paradise Oasis Mansion, No.2, Xia Nan Da Jie Avenue, Chengdu,
Sichuan 610016, P.R.China - (86-28) 8616-5800
* 18F, West Tower, Guangzhou International Commercial Center, Tiyu
Road East 122, Tianhe District, Guangzhou, 510620, P.R. China - (8620) 3887-0555
* 5/6th Fl., Far East Finance Center, 16 Harcourt Road, Hong Kong - (852)
2529-4141
* Qinling Rd. #17, Laoshan District, Qingdao 266061, China - (86-532)
897-6001
* 60 Wan Shan Road, Shanghai, China - (86-21) 6295-5000
* No.37, South 13 Latitude Road, Heping District, Shenyang, Liaoning,
110003 P.R.China - (86-24) 2385-3388
* Calle 94 No.9-39, Bogota, Colombia - (57-1) 616-7200, 8149, 8872
* Av Lt. Col. Lukusa 55, Gombe, Kinshasa, DR Congo - (243) 819820302
* 1 Place Ville-Marie, Suite 2015, Montreal, Quebec, Canada, H3B 2C4 (1-514) 845-2555
* Apartado Postal 838-1007, Oficentro Ejecutivo La Sabana Edificio #2, 3er
Piso, Sabana Sur, San Jose, Costa Rica - (506) 220-3141, 3159, 3160,
3166
* Bld. Botreau Roussel-angle Av. Nogues, Immeuble “LE MANS” 8eme
etage, Abidjan, Cote d\’Ivoire - (225) 2032-2290, 2022-5014
* c/o Korea Trade Center (Zagreb) Gundliceva 22A 10000, Zagreb, Croatia
- (385-1) 4815-101, 102, 104
* Svanem•’llevej 104, 2900 Hellerup, Denmark - (45) 3946-0400
* Av. Anacaona No.7, Esq. Hatuey, Los Cacicazgos, Santo Domingo,
Republica Dominicana - (1-809) 532-4314/5, 534-8320
* The Mission of the Republic of Korea, Avenida de Portugal, Motael, Dili,
East Timor - (670-390) 321-635
* Av. Naciones Unidas y Av. Republica de El Salvador EDIF. Citiplaza Piso
8, Quito, Ecuador - (593-2) 2970-625~8
* 3 Boulos Hanna Street, Dokki, Cairo, Arab Republic of Egypt - (20-2)
761-1234/7
* 5a Calle Poniente #3970, entre 75 y 77 Avenida Norte, Col. Escalon, San
Salvador, El Salvador - (503) 2263-9145
* P.O.Box 2047, Addis Ababa, Ethiopia - (251-11) 3728111/4
* 8th Fl., Vanua House, Victoria Parade, Suva, Fiji - (679) 330-0977, 0683,
0709
* Fabinaninkatu 8 A, 00130 Helsinki, Finland - (358-9) 251-5000
* 125 rue de Grenelle, 75007 Paris, France - (33-1) 4753-0101
* B.P. 2620, Libreville, Gabon - (241) 73-4000, 4186, 1610
* 1 Avenue de l\’Ariana, Case Postale 42, 1211 Geneva - (41-22) 7480000
* Schoneberger Ufer 89-91, 10785 Berlin, Germany - (49-30) 26065-0
* Mittelstr. 43, 53175 Bonn, Germany - (49-228) 943790
* Eschersheimer Landstr. 327, 60320 Frankfurt Am Main, Germany - (4969) 9567520
* 10th Fl., 124 Kifissias Avenue, 115 26 Athens, Greece - (30-210) 6984080/2
* 5 Avenida 5-55, Zona 14, Europlaza, Torre 3, Nivel 7 Apartado Postal
3615 ciudad de Guatemala, Guatemala, C.A. - (502) 2353-0251~6 [
¿”Ω√¿¸»≠ »£] (502) 2382-4051/55
* Via della Mendola 109, Roma 00135, Italy - (39-06) 331-4505, 1695
* 1062 Budapest, Andrassy ut 109, Hungary - (36-1) 351-1179~81
* 9th Floor, Kanchanjunga Bldg. Deshmukh Road(Peddar Road), Mumbai
400 026, India - (91-22) 2388-6743~5, * Mobile Phone : (91) 9820048717
* 9, Chandragupta Marg, Chanakyapuri Extension, New Delhi-110021,
India - (91-11) 2688-5374/6
* Kav. 57, Jalan Gatot Subroto, Jakarta Selatan, Indonesia - (62-21) 5201915
* No.18, West Daneshvar St., Shaikhbahaei Ave., Tehran, Iran - (98-21)
8805-4900~4
* 15 Clyde Road, Ballsbridge, Dublin 4, Ireland - (353-1) 660-8800, 8053,
668-2109
* 38 Sderot Chen, Tel Aviv 64166, Israel - (972-3) 696-3244/7
* Via Barnaba Oriani 30, 00197 Roma, Italy - (39-06) 802461/802462
* 5 Oakridge Kingston 8 Jamaica - (1-876) 924-2731, 4198
* 1-1-3 Jigyohama, chuo-ku, Fukuoka, Japan - (81-92) 771-0461~3
* 5-12, Teppocho, Nakaku, Hiroshima, Japan - (81-82) 502-1151/2
* 1-19-12, Meieki Minami, Nakamura-ku, Nagoya, Japan - (81-52) 5869221/3
* 2 chome, 1-13, Hakusanura, Niigata-city, Niigata, Japan - (81-25) 2303400, 3411
* 2-3-4, Nishi-shinsaibashi, Chuo-ku, Osaka, Japan - (81-6) 6213-1401/5
* Kita 3-Cho Nish 21-Chome, Chuo-ku Sapporo, Japan - (81-11) 6210288/9
* 5-22, 5-Chome, Kamisugi, Aobaku, Sendai, Japan (ÏÌ‹‚œ– ‡ ˜ª„º ÙÏÁ®œ°
flæfl¥5ÔÀŸÕ 5-22, ÈË µ€„˚‹ 980-0011) - (81-22) 221-2751/3
* 1-2-5, Minami-Azabu, Minato-ku, Tokyo, Japan - (81-3) 3452-7611/9
* 118, Yamatecho, Naka-ku, Yokohama, Japan - (81-45) 621-4531/2
* P.O.Box 3060, Amman 11181, Jordan - (962-6) 593-0745/6
* 2/77, Dzharkentskaya Street, Gorny Gigant, Almaty 050059, Kazakhstan
- (7-3272) 53-2660, 2691
* 15th Fl., Anniversary Towers, University Way, Nairobi, Kenya - (254-20)
220000
* Qortoba Block 4, Street 1, Jaddah 3, House No.5, Kuwait - (965) 5339601/3
* Lao-Thai Friendship Road, Ban Watnak, Sisattanak District, Vientiane,
Lao PDR - (856) 21-352-031/3
* 5th Fl., Camelia 3 Bldg., Said Freiha Street, Hazmieh - (961-5)
953167~9
* Abounawas Area Gargaresh St., Tripoli, Libya - (218-21) 483-1322/3
* No.9 & 11, Jalan Nipah, Off Jalan Ampang 55000 Kuala Lumpur,
Malaysia - (60-3) 4251-2336, 5797, 4891, 4904
* Lope de Armendariz No.110, Col. Lomas de Virreyes C.P.11000 Mexico
D.F - (52-55) 5202-9866, 7160
* No.10, Olympic St., Sukhbaatar District, Ulaanbaatar, Mongolia
- (976-11) 32-1548
* 41 Av. Mehdi Ben Barka, Souissi, Rabat, Morocco
- (212-37) 75-1767, 6791, 6726, 1966
* No.97 University Avenue Yangon, Union of Myanmar
- (95-1) 527-142/4, 515-190
* Ravibhawan, Kathmandu, Nepal - (977-1) 4270172, 4270417, 4277391
* Verlengde Tolweg 8, 2517 JV, The Hague, The Netherlands
- (31-70) 358-6076
* 10 Floor, Sofrana House, 396 Queen St., Auckland, New Zealand - (64-
9) 379-0818, 0460
* 11 Floor, ASB Bank Tower Building, 2 Hunter St., Wellington, New
Zealand - (64-4) 473-9073/4
* Plot 934 Idejo Street, Victoria Island, G.P.O.Box 4668, Lagos, Nigeria (234-1) 261-5353, 5420, 261-7262
* Inkognitogaten 3, 0244 Oslo, Norway - (47) 2254-7090
* 2-4, rue Louis-David 75782 Paris, Cedex 16, France - (33-1) 4405-2050
* Way No.3023, Bld. No.1921, Shati Al Qurm, Muscat, Oman (968) 2469-1490
* Block 13, Street 29, G-5/4, Diplomatic Enclave •±, Islamabad, Pakistan,
G.P.O. Box 1087 - (92-51) 227-9380~1, 227-9385~7
* 101, 29th Street(Off, Khayaban-e-Mohafiz) Phase-VI, DHA, Karachi,
Pakistan - (92-21) 585-3950/1, 3426/7
* Calle 51E, Ricardo Arias, Area bancaria, Campo Alegre, Panama,
Republica de Panama - (507) 264-8203, 8360, 269-2257
* P.O.Box 381 POM, Fourth Floor, Pacific MMI Building, Port Moresby,
Papua New Guinea - (675) 321-5822, 5823
* Av. Rep. Argentina Nro. 678 esq. Pacheco, Asuncion, Paraguay - (59521) 605-606, 401, 419
* Av. Principal No.190, Piso 7, Urb. Santa Catalina, La Victoria, Lima-13,
Peru - (51-1) 476-0815, 0861, 0874, 225-0772
* 10th Fl., The Pacific Star Bldg., Makati Avenue, Makati City 1226,
Philippines - (63-2) 811-6139/44
* ul. Szwolezerow 6, 00-464, Warsaw, Poland - (48-22) 559-2900
* Av. Miguel Bombarda 36-7¢™, Lisboa 1051-802, Portugal - (351-21)
793-7200/3
* P.O.Box 3727 West Bay, Diplomatic Area, Doha, Qatar - (974)
4832238/9, 4837611
* Blvd. Mircea Eliade Nr. 14, Sector 1, Bucharest, Romania - (40-21) 2307198
* St. Plyushchikha 56, bldg. 1, Moscow, Russia (Index. 131000) - (7-095)
783-2727
* Pologaya St. 19, 690091 Vladivostok, Russia - (7-4232) 40-2222, 2775,
0130, 2779, 0615, 0316
* Diplometic Quarter, P.O.Box 94399, Riyadh 11693, Saudi Arabia - (9661) 488-2211
* 4eme, Immeuble Faycal, 19 Rue Parchappe, B.P.3338, Dakar, Senegal (221) 821-8658/822-5822
* 32 Uzicka Street, Belgrade, Serbia and Montenegro - (381-11) 3674-225
* 47 Scotts Road, #08-00 Goldbell Tower, Singapore 228233 - (65) 62561188
* Ostravska 17 811 04 Bratislava Slovak Republic(Slovakia) - (421) 25478-8424, (421) 903-740-437
* Greenpark Estates #3, 27 George Storrar Drive, Groenkloof, Pretoria
0181, South Africa - (27-12) 460-2508
* Luis Doreste Silva, 60-1, 35004 Las Palmas de G. Canaria, Spain - (34928) 23-0499, 0699
* C/ Gonzalez Amigo 15, 28033 Madrid, Spain - (34-91) 353-2000
* No.98, Dharmapala Mawatha, Colombo 7, Sri Lanka - (94-11)
2699036/8, 2699180
* House No.31, Block No.12, Al-Riyadh, P.O.Box 2414, Khartoum, Sudan
- (249) 1-8323-9170/3
* Kalcheggweg 38, P.O.Box 28, 3006 Bern, Switzerland - (41-31) 3562444
* Rm. 1506, No.333, Sec. 1, Kee-lung Rd., Taipei, Taiwan - (886-2) 27588320/5
* Plot No.8/1 Tumbawe Road, Oysterbay, - (255-22) 2600496, 2600499,
2668788
* 23 Thiam-Ruammit Road, Ratchadapisek, Huay-Kwang, Bangkok 10320,
Thailand - (66-2) 247-7537/39
* Avenida de Portugal, Motael, Dili, Timor-Leste - (670) 332-1635
* 16, Rue Caracalla, Notre-Dame 1082 B.P. 297, Tunis, Tunisie - (216-71)
799-905, 893-060, 783-231
* Alacam Sok. No.5, Cankaya, Ankara 06690, Turkey - (90-312) 468-4822
* P.O.Box 3270, Abu Dhabi, U.A.E. - (971-2) 443-5337
* 43, Volodymyrska st., 01034, Kyiv, Ukraine - (38-044) 246-3759~61
* 335 East, 45th Street, New York, NY, 10017, U.S.A. - (1-212) 439-4000
* 60 Buckingham Gate, London, SW1E 6AJ, United Kingdom - (44-20)
7227-5500/2
* Av. Luis Alberto de Herrera 1248, Torre II, Piso10(World Trade Center),
Montevideo, Uruguay - (598-2) 628-9374~5
* 229 Peachtree St., Suite 500, International Tower Atlanta, GA 30303,
USA - (1-404) 522-1611/3
* One Gateway Center Suite 251, 300 Washington Street, Newton, MA
02458, U.S.A. - (1-617) 641-2830
* NBC Tower Suite 2700, 455 North Cityfront Plaza Drive, Chicago, Illinois
60611 U.S.A. - (1-312) 822-9485
* 2756 Pali Highway Honolulu, Hawaii 96817, U.S.A - (1-808) 595-6109,
6274
* 1990 Post Oak Blvd., #1250, Houston, Texas 77056, U.S.A. - (1-713)
961-0186
* 3243 Wilshire Blvd., Los Angeles, CA. 90010, U.S.A. - (1-213) 385-9300
* 335 East 45th St., New York, NY 10017, U.S.A , 460 Park Ave., 6th Fl.,
New York, NY 10022, U.S.A. - (1-646) 674-6000
* 3500 Clay Street, San Francisco, CA 94118, U.S.A - (1-415) 921-2251/3
* 2033 Sixth Avenue #1125 Seattle, WA 98121, U.S.A - (1-206) 4411011/4
* 2450 Massachusetts Avenue, N.W. Washington, D.C. 20008, U.S.A. (1-202) 939-5600/3
* 700029 Afrosiab 7, Tashkent, Uzbekistan (998-71) 152-3151/3, 4001, 6501
* Av. Francisco de Miranda, Centro Lido, Torre B, Piso 9, Ofic. 91-92-B, El
Rosal, Caracas, Venezuela - (58-212) 954-1270, 1139, 1006
* 4th Fl., Dae Ha Business Center, Kim Ma Street, Ba Dinh District, Hanoi,
Vietnam - (84-4) 831-5110/6
* 107 Nguyen Du St., District 1, HoChiMinh City, Vietnam - (84-8) 8225757, 5836, 824-3308, 3310
* 3rd Fl., Redbridge, Eastgate Building, 3rd Street/Robert Mugabe Rd,
P.O.Box 4970, Harare, Zimbabwe - (263-4) 756541/3
* Slavickova 5, 160 00 Praha 6-Bubenec, Czech Republic - (420) 234090-411
* Laboratoriegatan 10, P.O.Box 27237, 102 53 Stockholm, Sweden - (468) 5458-9400
* P.O.Box GP13700, No.3 Abokobi Rd. East Cantonment Accra, Ghana (233-21) 77-6157, 7533
2006-09-1
2006.9.11 08:26 PM
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