Displays on dollies @Delhaize

“Displays on dollies project” @Delhaize Infosession for Suppliers
05/03/2015
Delhaize:
Ben Boone
Carole Talleux
Stefaan Van De Voorde
Container Centralen:
Patrick den Hertog
Pekah Kleingeld
Thinkerbell
Christian Bielen
Agenda
1. Wheels & Adapter Trays
2. Traceability
3. Ordering
4. Use
5. Practical information
1. Wheels & Adapter trays
Delhaize
Why going for displays on wheels?
1. For reasons of efficiency in stores and store satisfaction
 Displays are and will remain an important commercial tool for Delhaize
 For now and the future
 The location and dismantling of the Displays are time-consuming activities
in stores
 That’s why we took the decision in 2014 after extensive testing with
suppliers to switch to displays on wheels
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Why going for displays on wheels?
1. For reasons of efficiency in stores and store satisfaction
Feedback from the stores
SM Charles Quint
C'est plus facile pour installer les display et pour passer
les produits au rayon, gain de temps.
SM Haccourt
Test très concluant pour notre SM, efficience accrue!!
SM Waasland
Is zeer handig, goed systeem
SM Kontich
Zeer gemakkelijk om aan te vullen in de rayon
SM Recogne
Bien pratique car pas besoin de clarck,
où manipulation plus facile et plus rapide
SM Ottignies
Concept plus pratique.
Display plus stable et facile d'utilisation
SM Izegem
Geen mik nodig om te verplaatsen = tijdswinst
SM Ekeren
Neemt minder plaats in de rayon, moeten niet zoeken naar een transpallet.
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SM Hankar
Ne necessite pas l’utilisation du transpalette
Why going for an Adapter tray?
 The displays are stored in racks in our warehouses
 The number of movements for loading / unloading trucks is limited
 The adapter tray is independent of the pallet: this leaves the choice of a
pallet type open
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Collaboration with Container Centralen
We made the choice for Container Centralen because of:
– Added value for traceability (barcodes + RFID tag)
– Best Adapter tray
– Price
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2. Traceability
Delhaize
Traceability process for CC Euro Dollies
Short term: without DESADV
Mid term: DESADV (as is) + number of dollies
DESADV validation
- in case no DESADV, manual
reception of the PO + check
type of support and quantity
Supplier
Delhaize DC
Extract from Gold /
Desman with qty of
dolllies received per
day per supplier per
DC
Scanner CC
N/A
GRAI codes shipped
towards Delhaize DC
or towards Delhaize
stores per store
number (scanner CC)
GRAI codes shipped
towards Delhaize
stores (per store
number)
N/A
N/A
Delhaize Stores
N/A
N/A
CC Warehouse
Physical flow
IT flow
Scan Gold
(WMS) label +
GRAI codes
CTRI
Traceability
Traceability is key to ensure the turnover of the dollies and – as a consequence - to secure the availability of the dollies on the market

Suppliers’ part of the chain:
Suppliers’ inbound
Nothing is required
 Suppliers’ outbound:
In the short term, suppliers are not asked to create / adapt a DESADV for the dollies
delivery
 Choice for a light version in order to limit as much as possible adaptations on
suppliers’ side (against Delhaize’s interest)
In the mid term, suppliers will have to send a DESADV and to indicate the type of
empties (here CC Euro dollies) and the quantity of
empties they shipped
“In between solution”:
The suppliers will use a CC RFID scanner with which they will scan the dollies one by one
at the shipment towards Delhaize DC’s and towards Delhaize stores (in case of Direct store
delivery)

This way, the barcode (GRAI code) of each dolly that is shipped towards Delhaize is sent
to CC
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Traceability
 Benefits of scanners
Easy to use
Trend for the future
Reporting Supplier  CC on time
No add-on services without scanning
– View on lead time for Display building by 3PL
– Take 2 steps in a row (CC  3PL supplier Delhaize DC)
–
–
–
•
•
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Mass order of dollies by 3PL for all their suppliers
Scan out is required to be able to invoice the right supplier for the right quantity
3. Ordering
Container Centralen
How to order?
 Online ordering in CC order system (demo later)
Additional services:
 Container Centralen delivers euro dollies to requested address
 Display builders hold a buffer stock in their own warehouse
 Container Centralen manages your stock (replenishment)
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Conditions
Our goal is to shorten throughput time, not to maximize day hire
Therefore:
 You choose your holding time : 2 weeks, 3 weeks, or more
 In time communication of deliveries is important
• Generic price, set together with Delhaize
• In case of exceeding holding time we charge 20 cents per dolly per day
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Holding time
Price per trip CC Euro Dolly
Price per trip adapter tray
Price per trip CC Euro Dolly
including delivery
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€ 2.25
€ 1.00
Depending on location
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€ 2.32
€ 1.00
Depending on location
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€ 2.39
€ 1.00
Depending on location
35
€ 2.51
€ 1.07
Depending on location
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€ 2.65
€ 1.14
Depending on location
4. Use
Container Centralen
Thinkerbell
Display building
 Use the wheels that comes with the dollies:
–
–
–
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Flexible lay out of building, filling and strapping stations on an empty floor
You can move dollies from station to station without forklift
Advice: Set a plank between the wheels as a rail
Strapping
 2x strapping: 1x at castors and 1x at swivels
 Grouping per 4 dollies
 1x strapping or foil around (strapping is preferred)
 Wheels turning right direction by moving forward
 Truck loading per 3 pallets next to each other
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Turning wheels
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Loading
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Experience from Austria
Visit to Schachinger




Displays on dollies are 30% faster to build than displays on pallets
Austrian retail abandonned displays on pallets because of ease-of-use
Experience since 2009
60,000 displays per year
–
–
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No adapter trays broken since 2009
Broken dollies less than 0,5%
5. Practical information
Delhaize
Demonstration ordering
Displays on dollies by Thinkerbell
www.thinkerbell.be
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Contacts
 Container Centralen
–
–
–
delhaize.container-centralen.com
[email protected]
+32 2 8080558
 Delhaize
–
Carole Talleux – Supply chain Project coordinator (until 03/04/2015)
[email protected]
Tel: 02 412 88 86
– Ben Boone – Supply chain Director
[email protected]
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Reminder: Retro planning
Thursdays
Promo week #
Week 0
Go live "Displays on Dollies" in store
02/07/2015
27
Week -1
Picking of Display preorders / Delivery in stores
25/06/2015
26
Week -2
Delivery of Display preorders in Delhaize DC's
18/06/2015
25
Week -3
11/06/2015
24
Week -4
04/06/2015
23
Week -5
28/05/2015
22
21/05/2015
21
Week -7
14/05/2015
20
Week -8
07/05/2015
19
Week -9
30/04/2015
18
Week -6
Ordering session closing in stores for Display Preorders +
Communication of Display volumes to suppliers
Week -10
Last adaptation of the promotion in Winpromo
23/04/2015
17
Week -11
Validation of the promotion in Promoteam
16/04/2015
16
Week -12
Creation of the Display in Masterdata system (if needed) +
Registration of the promotion in Delhaize's Promotion tool
09/04/2015
15
Week -13
Promotion proposal by suppliers (for Week 0)
02/04/2015
14
24
Week -13
at the
latest
Questions
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