ED eng GMF2013 für pdf

Together we can make a difference
Network for organisations
and individuals committed to
one-world-issues in North
Rhine-Westphalia since 1991.
More than 3.000 One-WorldGroups in NRW are being
registered.
We are politically
independant and nondenominational.
251 organisations and more
than 1.370 individuals
support our work and our
projects as paying members,
because …
… together we can make a
difference
Our objectives
Instigate the critcial reflection of
global trends, developments and
challenges
Contribute to social, economical
and ecological justice, also on a
global scale, and to global
solidarity
Encourage and support voluntary
committment for one-world issues
Enhance One-World-Politics as an
important task for politicians and
civil society
Improve the structural and
financial framework for
committment in NRW
Implement global learning in
formal and non-formal education
… together we can make a
difference
A difficult task: Awareness Raising
Raising awareness for one world issues is a difficult
business.
Thousands of advertising messages are frequently
dropping down on all of us.
Hence, there is a hard competition for people´s attention.
Groups of volunteers have even more difficulties
achieving it.
That is why we offer attractive exhibitions and public
campaigns.
Two of our succesful forms of awareness raising
Exhibitions
Billboard Campaigns
Our Billboard-Campaigning
Billboards at railway stations
In cooperation with the railway
advertising company (Ströer
Media, Cologne) we can use their
billboards for free:
- Period of ten days, often longer
- together with donors
Slogan here: „Farmers are no
beggars!“ - Discover Fair Trade!
Billboard-Campaigning: Some Details
Preparation with Sponsoring
Partner
Service by Sponsoring Partner
Finding Common Message
Appr. 15.000 Euro für design,
Design and Slogan
print and hanging of 500
Billboards for each 10 days
minimum
Appr. 2.000 Euro
Management Fee to Eine
Welt Netz NRW
Advantage: No billboard
renting costs
Period and amount
Public Relations
Additionals, i.e. Postcards,
Sticker, Poster…
Signing Contract
Billboard Campaign 2013
The Message
„Climate Change? No
problem!
We are all happy about a
warmer summer!“
Stopp Climate Change –
Use Eco-Electricity now!
Partner „Naturstrom“:
Electricity by Renewebles
How it works
The AIDA-principle
Attention: paradox
statement
Interest: becoming aware
of the everyday cynicism
and the injustice of
climate change
Desire: acting for justice
Action: changing to
Electricity without CO2Emission (not donating)
Some Responses of the campaigng
Polarization of viewers
Some could not find an
answer to the paradoxon
Very few new customers
Some NGO-members did
not like the advertising to
Naturstrom
Criticism of hidden racism
no agreement with the
shown person
affirmation of stereotypes
The Principle of Paradoxons in our exhibition
„Entwicklungsland D“ („Development Country Germany“)
Themes of the exhibition „Entwicklungsland D“
„We bought a second car.
My wife needs it for
shopping and for the kids.“
Joseph Kabui, New Guinea
Our mobility is fossil. The
Maldive Islands are sinking
due to the greenhouse
effect. They have to carry
the can for us.
Rethinking is good. Acting
is needed.
Download them all here as pdf:
http://www.eine-welt-netz-nrw.de/seiten/262/
„I put the old DVD-player to
the bulky waste. Repairing
would be more expensive
than a new one.“
Muana Kombo, Tanzania
One German produces 450
kg waste every year. If the
whole world did so, we
would need a second planet
as a waste dump. We should
change our waste-concept.
„My products are
manufactured in Germany.
There,they work night and
day. And they are very
cheep!“
Ahmed Latif, Pakistan
We like to buy cheep. But
child work, sweating and
slavery are not acceptable.
Fair salaries and just working
conditions worldwide are
protecting our own jobs as
well.
New release: advertisement for magazines
Designed in various sizes
for free advertisment
fills layout gaps in
magazines or newspapers
Free downloads at our
website („Presse“ „Füllanzeigen“)
Useful also for own
publications, or i.e. as
stickers...
Additional information about us
Find more information
aubout us in the following
pages
Visit our website with short
introductions in English,
Castellano, Portugues and
French
We are always looking
forward to getting into
contact with you!
Network Plan with „Main Lines“
Support for voluntary commitment!
Coordination - Networking - Service
Online-Service providing
− address-database comprising
Visit our virtual market place:
www.eine-welt-netz-nrw.de
3.000 groups
− Event agenda
− Downloads
− Newsletter
Consultation and qualification
Rental of exhibitions
Media production & dissemination
„Eine-Welt-Mobil“ for schools
Internships
Debates and conferences
Public campaigning
Political lobbying
Coordinators for development education
and Capacity Building Program
The one world network realises the
following programs together with
Engagement Global and agl:
15 regional coordinators initiiate and
support committed groups
throughout NRW
Expert consultation: Fair Trade,
Global Learning, Culture, Youth,
Climate change and Development,
Migration, Partnerships with Ghana
and Mpumalanga, Public Relations,
Fundraising, International
Cooperation
Funded by NRW Government and
BMZ
Global Learning
Course for multipliers in formal
education („Ganztagsschule“)
„Bildung trifft Entwicklung“:
former development workers
share their experiences
School projects with Eine Welt
Mobil and Germanwatch
„Klima-Expedition“
„Green classrooms“…
Information, seminars,
workshops, expositions, films
Forum Global Learning NRW
Projects with former
volunteers
Fair Trade Project
Annual Trade Fair „fair!“ in
Future trends in Fair Trade
Westfalenhallen
Dortmund
Annual expert conference
Qualification for retail and
world shops
Enhance public
procurement in local
authorities and
institutions
Support students´ fair
trade companies
Forum Fair Trade NRW
International Cooperation
Support NGOs in NRW which
network internationally
Facilitate seminars,
conferences etc.
Partnerships: NRW-Ghana &
Mpumalanga-Forum
Volunteering in Ghana, South
Afrika, Togo, Nicaragua, Peru &
reverse etc.
International networking and
discourse
- discuss and realise ideas
promoting solutions for global
problems/crises
One World Youth Work
Youth Network„Open
Globe“ in NRW
Events, seminars,
qualification
„Hot times– take the
future in your hands!“ –
our campaign for youth
„weltwärts“:
consultation, support,
exchange
Public Relations
Newsletters
Working with the media
Poster campaigns
Exhibitions:
Vision 2030
Developing country
Germany
World Garden
Coffee Garden
Let us keep in contact
C O N TA C T:
O N E W O R L D N E T W O R K N R W E .V.
ACHTERMANNSTRASSE 10-12, D-48143 MÜNSTER
AND
KASERNENSTRASSE 6, D-40213 DÜSSELDORF
W W W. E I N E - W E LT - N E T Z - N R W. D E
M A N F R E D . B E L L E @ E I N E - W E LT - N E T Z - N R W. D E ( P R )
M O N I K A . D U E L G E @ E I N E - W E LT - N E T Z - N R W. D E ( I N T. C O O P E R AT I O N )