Brewery with artistic visual identity design - ORÍ

Brewery with artistic visual identity design
SEGMENT OF CRAFT BEER
Man
Class A-B
Millennials (Generation Y)
35-49 years (41.5%)
Know the product (Provenance)
They want quality
Organic food
Walk Bike
Similar public
Green (NGOs)
Sustainable (smaller producers)
Wine (Visitor)
“Craft breweries have a few things working in his favor, perhaps the most
important of which is a customer base that is financially well. Nielsen
reports that 58.9 percent of craft beer drinkers have annual income of $
75,000 or more. “
Remarkable symbols
Having Information
artisanal
Bad language
Quality
Aesthetic
recyclable
European
Large fonts
History in Labels
wood
Engraving
Special paper
Fineart
Paper and printing labels
Clean Design
BRAINSTORM
The ORI brings
full-bodied taste,
with quality and tradition
to produce a special experience.
The ORI is not a home-brewed
beer is not only craft beer.
The ORI is a SPECIAL BEER.
Xylography Engraving or etching
is the technique in which wood
is used as a template and allows
the playback of the recorded image on paper or other suitable
support.
Creation for the identity of ORI
in Engraving steps.
São Paulo and Botucatu, 2015.
Logo printing Engraving on japanese tissue paper. 21x28 cm.
1 color logo
Logo on black.
Logo in color. Spray paint on paper.
Pantone Black 6C
Pantone 7564c
HOTSTAMP Dourado Fosco
VALIDATION WITH THE PUBLIC:
WHAT BRINGS YOU THE IMAGE OF THE VISUAL IDENTITY?
Boldness, breaking paradigms, New.
Brewer, 48
“A black with a bandana, resembles a black beer
The ORI text reminds original
I pretty cool “
Man, 45
“This seems to me a black woman (although white rs).
Pass force by own traits, but very focused, due to the closed eyes and face down, which leads to an
internal connection, seriously, perhaps respect. Femininity. The penalty in the center, intuition. And
what comes out of the head toward the outer also reminds me expansion of consciousness, or even
expand, a move it out opposed to the rest that leads inside.
Woman, 36
“Street art, urban, power, underground.
Man, 32
APPLICATION
OrÍ. Spray on wood canvas. 1,60m x 1,60m
Each Label has its beer color. As a way to educate consumer and approach
the person to the drink itself.
5,4% vol.
355ml
CERVEJA DE TRIGO EXTRA CLARA COM LARANJA SABOR COENTRO E C AMOMILA
3,8% vol.
355ml
CERVEJA CLARA, NÃO PASTEURIZADA
4,7% vol.
CERVEJA PURO MALTE EXTRA
355ml
6,7% vol.
355ml
CERVEJA FORTE ESCURA
Each scholl of beer recieved a handmade calligraphy logo associated with its origin, Belgiun for Witbier, Indian for Ipa, Austria for Vienna and Irish/English for Stout.
For each label was made an illustration associated with its culture, the churchs for Witbier, the seas for Ipa, Austriac woman for Vienna and Pine forest woman for Stout.
All illustrations where mande in indian ink, water color and spray on paper. 21 cm x 13 cm.
5,4% vol.
355ml
CERVEJA DE TRIGO EXTRA CLARA COM LARANJA SABOR COENTRO E C AMOMILA
3,8% vol.
355ml
CERVEJA CLARA, NÃO PASTEURIZADA
4,7% vol.
CERVEJA PURO MALTE EXTRA
355ml
6,7% vol.
355ml
CERVEJA FORTE ESCURA
Support for glass.
Business Card
Serigraphy Poster for release. A2. 1/75.
Webdesign 1 page layout and illustration on paper.
MANIFEST
A história nos conta que há mais de 5000 anos a cerveja se faz presente entre os
homens, em rituais que buscavam a transcendência da matéria e a elevação da alma.
ORÍ é cabeça, consciente e intuitiva, que alimenta o corpo e o espirito: conexão
entre o imaterial e o físico.
É cer veja especial, feita a mão, como uma dobradura no papel: passo a passo,
sem cor te cola ou emenda. A honestidade do sabor, de forma verdadeira.
ORÍ é elegante, clássica e marcante; é onde respeito, tradição e prazer se encontram e se equilibram.
É cer veja feita com compromisso e sem excessos, privilegiando insumos orgânicos e vitalidade: é terroir engarrafado, produção local com qualidade internacional.
Cinco milênios depois, o homem e seus rituais mudaram, assim como a cer veja,
mas a busca pelo essencial permanece.
ORÍ busca esta essência, ORÍ é especial.
Institutional Typography: Gill Sans Light.
20 pt. Spacing 50, lines 27GB.
Team
Client: Adriano Longo
Sales: Carolina Escobar
Identity: Dado Motta
Text: Baga Defente
Brewer : Bernardo Gava
São Paulo / Botucatu / Campinas / Bento Gonçalves, 2015.
Studio created in 2002 visual arts.
Create images for campaigns, art projects and develops
visual concept for brands.
The Mandala is coordinated by Dado Motta with a modular structure for the project.
Creating ar tistic identities with an unique result.
2016. > www.mandala.ar t.br