EuroSport one pager

CONFIDENTIAL
TOP TEN PAID FOR CHANNEL IN THE UK
Eurosport
ratings
eurosport average tvr
TVR
Adults
0.08
TVR
Adults ABC1
0.08
TVR
Men
0.08
TVR
Men ABC1
0.08
Eurosport reaches 2,200,000 viewers weekly
1,200,000 of these do not watch SkySports Channels
Source: BARB
FACTS
a.
Fully Barb channel
b.
Young and upmarket
c.
8 hours of live sport daily
– less ad skipping
d.
Exclusive sporting rights such
as tennis, cricket, winter
sports and motorsports
e.
f.
Smaller breaks than
competitors – 1.05 vs 2.30
Home of the 2012 olympics
VIEWERSHIP
EUROSPORT REACHED
11,000,000
VIEWERS IN 2010
6,000,000
Winter Sports
enthusiasts
( Skiing / Skating)
6,000,000
Tennis Fans
5,000,000
Motor Sport Fans
3,500,000
Cycling Fans
2,500,000
Cricket Fans
CONFIDENTIAL
EUROSPORT
TOP TEN
PAID FOR CHANNEL IN THE UK
CONTENT IN 2011
2011 PROGRAMMING
TENNIS:
Australian Open
69 hours of live coverage
Reaching 2,000,000 adults – 300,000 Adults watching the final
US Open
168 hours of live coverage
Reaching over 2,400,000 peaking in key matches at 170,000
Roland Garros
220 hours of live
Reaching over 2,500,000 adults peaking at 350,000 watching
Andy Murray.
Motorbikes:
British Superbikes
67 hours of live coverage
Reaching 2,000,000 adults peaking at 258,000
Moto GP
187 hours of live coverage
Reaching 3,700,000 adults peaking at 285,000
Superbikes
80 hours of live coverage
Reaching 2,500,000 adults peaking at 200,000
Cycling:
Tour De France
101 hours of Live coverage
Reaching 2,000,000 adults peaking at 225,000
Giro d’italia
33 hours of live coverage
Reaching 1,000,000 adults peaking at 65,000
La Vuelta
36 hours of live coverage
Reaching 800,000 adults, peaking at 85,000
Cricket:
UK SPOT & SPONSORSHIP SALES CONTACT
[email protected]
[email protected]
Twenty 20
Average Audience of 166,000 adults
Other Sports:
Live Football – EURO 2012 Qualifiers
Snooker – World Championships
Marathons – New York
Skiiing – Ski Jumping World Cup
Athletics – European and World championships
www.meanbroadcast.tv
0203 167 0505