The innovation in the touristic promotion of the territory

The Dolomites Unesco
experience:
The innovation in the touristic
promotion of the territory
Consorzio BIM Piave of Belluno
Represents 67 Municipalities and was founded in 1955
Purpose: to pursue the economic and social progress of the local
population through the use of incomes (extra fees) related to the activity of
production of hydroelecttic power in the territory of its jurisdiction.
The Consorzio BIM supported the socio-economic development of the
territories of its members in different fields:
･ Public works;
･ Provincial network of natural gas and of LPG for minor
networks;
･ Techniques and systems in the field of renewable energy and
of energy conservation;
･ Computer and information services as well as broadband
connectivity in the Province;
･ Support of social initiatives, cultural sports and entertainment
initiatives.
400 million euro
Comunità Montana Agordina
Project titled “Geo-touristic WebGIS for the enhancement of the natural and
cultural heritage of the “Alto Bellunese” territory”
Municipalities of Lozzo di Cadore, Selva di Cadore and Zoldo Alto
Encouragement of the activities and tourism
services in the rural areas nelle aree rurali
through the Tourist information
Local Action Group
“Prealpi e Dolomiti”
GAL: Gruppo di Azione Locale (LAG - Local Action Group)
aims to participate to the promotion of the rural
development of its territory
Southern part of the Province of Belluno which includes
26 municipalities
The LAG works within the Asse 4 of the Rural
Development Programme 2007-2013 of the Veneto
Region through the “Leader method”.
Local Action Group “Prealpi e
Dolomiti”
The main task is the implementation of the measures and
actions of its Programme of Local Development, called
“PRE.D.I.R.E” -Prealpi e Dolomiti per l'Innovazione e il
Rilancio dell'Economia (Prealps and Dolomites for the
innovation and relaunch of the economy).
LAG as the project’s Director: the project stems from the
dialogue with the territory
Encouragement of the activities and tourism
services in the rural areas through the Tourist
information
Total expenditure of the project: € 270.316,50
Public financing: € 216.253,20 (80%)
Partnerships
Cooperation with the
Province of Belluno
Mission
To create an information system
Modern
Durable
Efficient
For the promotion, divulgation and
improvement of the knowledge of the
territory and its main attractive features
Conditions and operative
framework
The need to coordinate and share the activities both
in public and in private.
The will to start from an existing system to avoid
duplication or overlap
Involve all the stakeholders of the production process
in the tourism sector
Guarantee immediate visibility to the tourist values
and the strengths of the LAG Prealpi e Dolomiti
Build a container that embraces the different tourist
needs and that the same container is also useful for
the local tourist information, both the virtual and the
already existing one.
The choice
To guide the choices of the consumer / visitor
To ensure a high and common standard to all of the
information offices on the territory
www.infodolomiti.it
Institutional public website, owned by the Province of
Belluno.
Excellent search engine indexing
The cost of raphics and of technological development
will be financed by another project of the Veneto Region
The web as a tool of democracy will ensure to each
area its own share of visitors profiled and will allow to
start a gradual but necessary process of sharing the
tourist objectives of wider scope.
Coordination and Tourism
governance
Output: infodolomiti
Back office: central editorial office
Which has the task of coordinating itself
with the other tourist activities located in
the territory
Local Authorities
Consortiums of Tourism promotion
Operative network of the tourism field
Planned actions: web
Editing
Coordination of the action necessary to achieve
multiple objectives;
The increase of the visibility and indexation of the
website;
The building of a structure, suitable to be a unique tool
for the territory’s information;
The definition of the editorial lines, the operative
decisions and their implementation;
The check of the existing contents, their update and
the creation of new ones;
The management of the social media channels and a
newsletter;
The supplying of a Internet press and communication
agency and the to the territories and events.
App: Dolomiti Live
Planned actions: materials
Translations in English and German
“Cammino delle Dolomiti” (circular route with 30
stages, not only trekking but also a itinerary to
relive the history, spirituality and culture of
ancient times)
Pilot Project: “digital diary”
Printed material in the form of thematic maps
1) Bike
2) Summer and Winter active holiday
3) Culture – food and wine - events
4) Nature
Planned actions: video
Thematic videos will be made:
Environment and nature
The territory’s products and culture
Opportunities for entertainment and
leisure
• Conveyed on Italian television
stations
• Advertising spots for the web